Operating Segments | Note 9 — Operating Segments The Research segment includes the costs of the Company’s research personnel who are responsible for writing the research and performing the webinars and inquiries for the Company’s Research and Connect products. In addition, the research personnel deliver advisory services (such as workshops, speeches and advisory days) and a portion of the Company’s project consulting services. Revenue in this segment includes only revenue from advisory services and project consulting services that are delivered by the research personnel in this segment. The Product segment includes the costs of the product management organization that is responsible for product pricing and packaging and the launch of new products. In addition, this segment includes the costs of the Company’s Data, Connect and Events organizations. Revenue in this segment includes all revenue for the Company (including Research and Connect) except for revenue from advisory services and project consulting services that are delivered by personnel in the Research and Project Consulting segments. The Project Consulting segment includes the costs of the consultants that deliver the majority of the Company’s project consulting services. Revenue in this segment includes the project consulting revenue delivered by the consultants in this segment. The Company evaluates reportable segment performance and allocates resources based on segment revenues and expenses. Segment expenses include the direct expenses of each segment organization and exclude selling and marketing expenses, certain client support expenses, general and administrative expenses, stock-based compensation expense, depreciation expense, adjustments to incentive bonus compensation from target amounts, amortization of intangible assets, reorganization costs, other income, and losses on investments. The accounting policies used by the segments are the same as those used in the consolidated financial statements. In the first quarter of 2017, the Company modified its internal reporting for the Research and Project Consulting segments to reflect the transfer of revenue and direct costs related to a small consulting team in Asia Pacific from Research to Project Consulting, and to remove from both Research and Project Consulting certain client support activities that are now included within selling, marketing, administrative and other expenses in the table below. Accordingly, the 2016 amounts have been reclassified to conform to the current presentation. Project Product Research Consulting Consolidated Three Months Ended September 30, 2017 Research services revenues $ 54,235 $ — $ — $ 54,235 Advisory services and events revenues 3,353 10,379 12,402 26,134 Total segment revenues 57,588 10,379 12,402 80,369 Segment expenses 9,764 11,953 6,443 28,160 Contribution margin (loss) 47,824 (1,574 ) 5,959 52,209 Selling, marketing, administrative and other expenses (45,263 ) Amortization of intangible assets (197 ) Reorganization costs — Other income and losses on investments (626 ) Income before income taxes $ 6,123 Project Product Research Consulting Consolidated Three Months Ended September 30, 2016 Research services revenues $ 52,727 $ — $ — $ 52,727 Advisory services and events revenues 2,333 10,330 12,037 24,700 Total segment revenues 55,060 10,330 12,037 77,427 Segment expenses 8,884 11,586 5,522 25,992 Contribution margin (loss) 46,176 (1,256 ) 6,515 51,435 Selling, marketing, administrative and other expenses (43,675 ) Amortization of intangible assets (208 ) Reorganization costs — Other income and losses on investments (856 ) Income before income taxes $ 6,696 Project Product Research Consulting Consolidated Nine Months Ended September 30, 2017 Research services revenues $ 160,553 $ — $ — $ 160,553 Advisory services and events revenues 15,714 32,279 38,750 86,743 Total segment revenues 176,267 32,279 38,750 247,296 Segment expenses 32,788 36,510 18,886 88,184 Contribution margin (loss) 143,479 (4,231 ) 19,864 159,112 Selling, marketing, administrative and other expenses (138,432 ) Amortization of intangible assets (582 ) Reorganization costs — Other income and losses on investments (749 ) Income before income taxes $ 19,349 Project Product Research Consulting Consolidated Nine Months Ended September 30, 2016 Research services revenues $ 160,998 $ — $ — $ 160,998 Advisory services and events revenues 14,191 33,244 34,216 81,651 Total segment revenues 175,189 33,244 34,216 242,649 Segment expenses 30,306 36,026 17,465 83,797 Contribution margin (loss) 144,883 (2,782 ) 16,751 158,852 Selling, marketing, administrative and other expenses (135,463 ) Amortization of intangible assets (627 ) Reorganization costs (1,026 ) Other income and losses on investments (765 ) Income before income taxes $ 20,971 |