[This information was placed on the Ameritrade Holding Corporation web site after the earnings announcement for the fiscal quarter ended March 29, 2002]
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Safe Harbor Statement This presentation contains forward-looking statements regarding future events and the future performance of the Company. In particular, any information concerning our future operations and earnings or concerning potential synergies and returns on investment in connection with our merger with Datek Online Holdings Corp. are forward-looking statements. Actual results could differ materially from those described in these forward-looking statements as a result of changes in the economy in general or in the securities industry, our failure to successfully integrate Datek's operations into Ameritrade or to realize expected cost savings from the merger or the incurrence of unanticipated costs and liabilities in connection with the merger. Viewers of this presentation are advised to review our most recent Form 10-K filed with the Securities and Exchange Commission for descriptions of other risks and uncertainties that could cause actual results to differ materially form those described in the forward-looking statements. INVESTORS ARE URGED TO READ THE JOINT PROXY STATEMENT/PROSPECTUS THAT WILL BE INCLUDED IN THE REGISTRATION STATEMENT ON FORM S-4 CONCERNING THE MERGER OF AMERITRADE HOLDING CORPORATION AND DATEK ONLINE HOLDINGS CORP. TO BE FILED WITH THE SECURITIES AND EXCHANGE COMMISSION BECAUSE IT WILL CONTAIN IMPORTANT INFORMATION. INVESTORS WILL BE ABLE TO OBTAIN THIS DOCUMENT WHEN FILED FOR FREE FROM THE COMMISSION'S WEB SITE AT WWW.SEC.GOV OR FROM AMERITRADE BY CONTACTING ITS CORPORATE SECRETARY.
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Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Q202 Financial Highlights Cash from ops. $33M Cash from ops. $120M over last four quarters Operating exp. ? $22M or 22% Operating income $26M vs. $16M Operating margins 24% vs. 13% EPS $0.01 vs. ($0.30) Tangible book value $153M |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Valuation - ROI $1.3B $1.5B $1.0B $2.8B / 115% 20 P/E 30 P/E Return on Investment to Ameritrade Shareholders Assumes full realization of $100 million in after tax synergies - Value Created - Current Value $2.3B / 77% $1.3B |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Organic Growth in Online Accounts over last 12 months 12 months ending December 2001 Source: Company reports *Ameritrade data does not include 215,000 accounts acquired from NDB in Sept. 2001 0% 10% 21% Ameritrade* Datek Waterhouse E*Trade Schwab 10% Growth - Accounts 19% Active trader segment is growing |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Fastest Growing Account Base Growth in Online Accounts over last 12 months 12 months ending December 2001 Source: Company reports 0% 315,549 / 10% Ameritrade + Datek Waterhouse E*Trade Schwab 234,000 / 10% 641,766 / 30% |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Average online equity trades per account per year 3 months ending December 2001 annualized Source: Company reports Attracting quality clients 8 9 23 Ameritrade Datek Waterhouse E*Trade Schwab 8 Growth - Trades 12 |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Enterprise Value Current Cash Flows + Tangible value of: Growth - Accounts Growth - Trades Earnings power Book value of assets + Intangible value of: Strategic position Brand value Products Client service Technology Talent
Enterprise Value |
Ameritrade Holding Corporation
Datek Online Holdings Corp.
Commission File Number 0-22163

Integration Team Client Tech. Clearing Call Center Prod. & Services Integration Team Technology Task Force Strategy Team Project Management |