Revenue Recognition | Revenue RecognitionThe Company generates revenue by selling pet medication products and pet supplies mainly to retail customers. Certain pet supplies offered on the Company’s website are drop shipped to customers. The Company considers itself the principal in the arrangement because the Company controls the specified good before it is transferred to the customer. Revenue contracts contain one performance obligation, which is delivery of the product. Customer care and support is deemed not to be a material right to the contract. The transaction price is adjusted at the date of sale for any applicable sales discounts and an estimate of product returns, which are based on historical patterns, however this is not considered a key judgment. Revenue is recognized when control transfers to the customer at the point in time at which the shipment of the product occurs. This key judgment is determined as the shipping point, which represents the point in time when the Company has a present right to payment, title has transferred to the customer, and the customer has assumed the risks and rewards of ownership. Outbound shipping and handling fees are an accounting policy election and are included in sales as the Company considers itself the principal in the arrangement given its responsibility for supplier selection and discretion over pricing. Shipping costs associated with outbound freight after control over a product has transferred to a customer are an accounting policy election and are accounted for as fulfillment costs and are included in cost of sales. The Company disaggregates revenue in the following two categories: (1) reorder revenue vs new order revenue, and (2) internet revenue vs. contact center revenue. The following table illustrates revenue by various classifications: Three Months Ended September 30, Revenue (In thousands) 2022 % 2021 % $ Variance % Variance Reorder Sales $ 59,729 91.3 % $ 60,646 90.0 % $ (917) -1.5 % New Order Sales 5,665 8.7 % 6,740 10.0 % (1,075) -15.9 % Total Net Sales $ 65,394 100.0 % $ 67,386 100.0 % $ (1,992) -3.0 % Internet Sales $ 56,548 86.5 % $ 55,961 83.0 % $ 587 1.0 % Contact Center Sales 8,846 13.5 % 11,425 17.0 % (2,579) -22.6 % Total Net Sales $ 65,394 100.0 % $ 67,386 100.0 % $ (1,992) -3.0 % Six Months Ended September 30, Revenue (In thousands) 2022 % 2021 % $ Variance % Variance Reorder Sales $ 123,068 90.8 % $ 129,348 88.2 % $ (6,280) -4.9 % New Order Sales 12,513 9.2 % 17,350 11.8 % (4,837) -27.9 % Total Net Sales $ 135,581 100.0 % $ 146,698 100.0 % $ (11,117) -7.6 % Internet Sales $ 116,843 86.2 % $ 122,408 83.4 % $ (5,565) -4.5 % Contact Center Sales 18,738 13.8 % 24,290 16.6 % (5,552) -22.9 % Total Net Sales $ 135,581 100.0 % $ 146,698 100.0 % $ (11,117) -7.6 % The Company changed the definition of a new customer on April 1, 2022, to include anyone who has not ordered over the past thirty-six months. The reorder and new order sales amounts for the three and six months ended September 30, 2022, and the reorder and new order sales amounts for the three and six months ended September 30, 2021 reflect this new customer definition change. Under the previous definition of a new customer, reorder and new order sales were $62.0 million and $5.4 million, respectively, for the three months ended September 30, 2021. Under the previous definition of a new customer, reorder and new order sales were $133.0 million and $13.7 million, respectively, for the six months ended September 30, 2021. Virtually all the Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two to three banking days. Credit card sales minimize the accounts receivable balances relative to sales. The Company had no material contract asset or liability balances as of September 30, 2022 or March 31, 2022. |