Significant Accounting Policies (Policies) | 12 Months Ended |
Mar. 31, 2020 |
Accounting Policies [Abstract] | |
Consolidation, Policy [Policy Text Block] | Principles of Consolidation The consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions have been eliminated in consolidation. |
Revenue from Contract with Customer [Policy Text Block] | Revenue Recognition The Company generates revenue by selling pet medication products and pet supplies. Certain pet supplies offered on the Company’s website are drop shipped to customers. The Company considers itself the principal in the arrangement because the Company controls the specified good before it is transferred to the customer. Revenue contracts contain one not not no The Company disaggregates revenue in the following two 1 2 Year Ended March 31, Sales (In thousands) 2020 % 2019 % $ Variance % Variance Reorder Sales $ 248,560 87.5 % $ 241,780 85.3 % $ 6,780 2.8% New Order Sales $ 35,565 12.5 % $ 41,639 14.7 % $ (6,074 ) -14.6% Total Net Sales $ 284,125 100.0 % $ 283,419 100.0 % $ 706 0.2% Internet Sales $ 238,054 83.8 % $ 240,034 84.7 % $ (1,980 ) -0.8% Contact Center Sales $ 46,071 16.2 % $ 43,385 15.3 % $ 2,686 6.2% Total Net Sales $ 284,125 100.0 % $ 283,419 100.0 % $ 706 0.2% Year Ended March 31, Sales (In thousands) 2019 % 2018 % $ Variance % Variance Reorder Sales $ 241,780 85.3 % $ 227,513 83.1 % $ 14,267 6.3% New Order Sales $ 41,639 14.7 % $ 46,287 16.9 % $ (4,648 ) -10.0% Total Net Sales $ 283,419 100.0 % $ 273,800 100.0 % $ 9,619 3.5% Internet Sales $ 240,034 84.7 % $ 230,319 84.1 % $ 9,715 4.2% Contact Center Sales $ 43,385 15.3 % $ 43,481 15.9 % $ (96 ) -0.2% Total Net Sales $ 283,419 100.0 % $ 273,800 100.0 % $ 9,619 3.5% The majority of the Company’s sales are paid by credit cards and the Company usually receives the cash settlement in two three no March 31, 2020 2019. The Company maintains an allowance for doubtful accounts for losses that the Company estimates will arise from customers’ inability to make required payments, arising from either credit card charge-backs or insufficient funds checks. The Company determines its estimates of the uncollectibility of accounts receivable by analyzing historical bad debts and current economic trends. The allowance for doubtful accounts was approximately $59,000 March 31, 2020 $39,000 March 31, 2019. |
Cash and Cash Equivalents, Policy [Policy Text Block] | Cash and Cash Equivalents The Company considers all highly liquid investments with maturity of three March 31, 2020 2019 three may not |
Use of Estimates, Policy [Policy Text Block] | Use of Estimates The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. |
Inventory, Policy [Policy Text Block] | Inventories Inventories consist of prescription and non-prescription pet medications and pet supplies that are available for sale and are priced at the lower of cost or net realizable value using a weighted average cost method. The Company writes down its inventory for estimated obsolescence. The inventory reserve was approximately $45,000 $54,000 March 31, 2020 2019, |
Property, Plant and Equipment, Policy [Policy Text Block] | Property and Equipment Property and equipment are stated at cost and depreciated using the straight-line method over the estimated useful lives of the assets. Our building is being depreciated over a period of thirty three ten |
Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block] | Long-lived Assets Long-lived assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not |
Goodwill and Intangible Assets, Policy [Policy Text Block] | Intangible Assets The intangible assets consist of a toll-free telephone number and an internet domain name. In accordance with the ASC Topic 350 Goodwill and Other Intangible Assets” not |
Fair Value of Financial Instruments, Policy [Policy Text Block] | Fair Value of Financial Instruments The carrying amounts of the Company's cash and cash equivalents, accounts receivable, and accounts payable approximate fair value due to the short-term nature of these instruments. |
Advertising Cost [Policy Text Block] | Advertising The Company's advertising expense consists primarily of Internet marketing, direct mail/print, and television advertising. Internet costs are expensed in the month incurred and direct mail/print advertising costs are expensed when the related catalogs, brochures, and postcards are produced, distributed, or superseded. Television advertising costs are expensed as the advertisements are televised. |
Comprehensive Income, Policy [Policy Text Block] | Comprehensive Income The Company applies ASC Topic 220 Reporting Comprehensive Income” March 31, 2020, 2019 2018 no |
Income Tax, Policy [Policy Text Block] | Income Taxes The Company accounts for income taxes under the provisions of ASC Topic 740 Accounting for Income Taxes 740, not not 50 The Company applies “Accounting for Uncertainty in Income Taxes” guidance to all tax positions for which the statute of limitations remains open. The Company files tax returns in the U.S. federal jurisdiction and Florida and Virginia. With few exceptions, the Company is no March 31, 2013, |
Concentration Risk, Credit Risk, Policy [Policy Text Block] | Business Concentrations The Company purchases its products from a variety of sources, including certain manufacturers, domestic distributors, and wholesalers. We have multiple suppliers for each of our products to obtain the lowest cost. There were three 60% 2020. four 50% 2019. |
Compensation Related Costs, Policy [Policy Text Block] | Accounting for Share Based Compensation The Company records compensation expense associated with restricted stock in accordance with ASC Topic 718 “Share Based Payment” |
New Accounting Pronouncements, Policy [Policy Text Block] | Recent Accounting Pronouncements In February 2016, December 15, 2018, April 1, 2019, March 31, 2020, $110,000 not In June 2016, No. 2016 13, 326 2016 13” 2016 13. 2016 13 April 1, 2020. not In December 2019, No. 2019 12, 740 2019 12” 2019 12. 2019 12 April 1, 2021. The Company does not not |