2018 ANNUAL MEETING OF STOCKHOLDERS
OF
CAMPBELL SOUP COMPANY
PROXY STATEMENT
OF
THIRD POINT LLC
September 27, 2018
To Our Fellow Stockholders of Campbell Soup Company:
We are furnishing this Proxy Statement to holders of the capital stock, par value $0.0375 per share (“Capital Stock”), of Campbell Soup Company (the “Company”), in connection with our solicitation of proxies for use at the 2018 Annual Meeting of Stockholders of the Company scheduled to be held on a date, and at a time and place, to be determined by the Company, and at any and all adjournments, continuations or postponements thereof (the “Annual Meeting”).
This solicitation is being conducted by Third Point LLC (“Third Point”), Daniel S. Loeb, Third Point Partners Qualified L.P., Third Point Partners L.P., Third Point Offshore Master Fund L.P., Third Point Ultra Master Fund L.P., Third Point Enhanced LP, Third Point Advisors LLC and Third Point Advisors II LLC (collectively, together with Third Point, the “Third Point Entities”, or “we”), as well as Franci Blassberg, Matthew Cohen, Sarah Hofstetter, Munib Islam, Lawrence Karlson, Bozoma Saint John, Kurt Schmidt, Raymond Silcock, David Silverman, Michael Silverstein, George Strawbridge, Jr. and William Toler (collectively, the “Third Point Nominees”). The Third Point Entities and the Third Point Nominees beneficially own in the aggregate 25,339,109 shares of Capital Stock, which represents approximately 8.4% of the outstanding shares of Capital Stock.
As more fully discussed in this Proxy Statement, we are soliciting proxies to be used at the Annual Meeting for the election of each of the Third Point Nominees as directors of the Company.
THIS SOLICITATION IS BEING MADE BY THE THIRD POINT ENTITIES, AND NOT ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.
We urge you to elect the Third Point Nominees to the Company’s Board of Directors (the “Board of Directors” or the “Board”) because, as further discussed in this Proxy Statement, we believe that election of new members to the Board of Directors would be beneficial to the Company and its stockholders.
This Proxy Statement is first being sent or given to stockholders on or about September 28, 2018. If your shares are held in your own name, please authorize a proxy to vote by signing and returning the enclosedWHITEproxy card in the postage-paid envelope provided or by instructing us by telephone or via the Internet as to how you would like your shares of Capital Stock voted (instructions are on yourWHITE proxy card).
If your shares are held in the name of a brokerage firm, bank or other custodian, only that firm can vote such shares and, with respect to the election of directors, only upon receipt of your specific instruction. Accordingly, we urge you to contact the person responsible for your account and instruct that person to execute theWHITE proxy card on your behalf. Please follow any voting instructions provided by your bank, brokerage firm, dealer, trust company or other nominee.
Thank you for your support,
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Daniel S. Loeb
Important Notice Regarding the Availability of Proxy Materials for the Annual Meeting — This Proxy Statement and our WHITE proxy card are available at:
www.OkapiVote.com/CPB
www.refreshcampbells.com