— as I’m reading through 100 names in ane-mail, when 1 of the 100, when the 67th name triggers a thought, I’m literally 1 click from taking action to exploit that, to either rectify an issue or exploit an opportunity. And so HyperIntelligence is really a critical development for us as we go into 2020. We released the product in 2019, and we thought it was cool, but we couldn’t be quite sure how consequential it would be because, at the end of the day, everything is reflected in the eyes of the customer.
But as Phong has pointed out, we’re seeing an extraordinary uptake on HyperIntelligence offering. And beyond 120 deals we’ve seen this year, we’re seeing hundreds of projects initiated in our customer base to deploy HyperIntelligence. And so this is an off spaces beginning. We’re going to be leading with HyperIntelligence in the coming year. It is the compelling differentiating message, and it’s the differentiating technology offering that MicroStrategy has. Our competitors haven’t even attempted to copy it. They haven’t copied the message. They haven’t copied the underlying products. And so that gives us some open market running room for a while.
What’s really exciting about HyperIntelligence, not just the theoretical benefits of the technology is the idea you can do something 100x faster on 0 clicks. So yes, you can do take an action on 1 click. But what’s also very exciting is that the actual use cases that our customers are finding. For example, we have a retailer that’s created a product style card, and whenever they see a product, they can hover over it. They’ll see a picture of the product, the styles of the product, all of the KPIs of the product, all in hundreds of milliseconds. Of course, their stock and trade is manipulating products and making decisions. So having that kind of information at your fingertips is really extraordinary.
We got a hospital customer that builds HyperCards to track patients. And so as the doctors are interacting with the patients viae-mail or text message or a calendar entry or anything, within a second, they have, at their fingertips, the latest diagnosis and all the stuff they need in order to provide good patient care. It’s all about making the doctor hyperintelligent and hyperproductive.
We got a newspaper customer that publishes stories on the web, and now, they can hover over the story and instantly get the usage and traffic calculations, along with the conversion rates of that story into paying customers. So you’re actually in the magazine or in the newspaper, but you got enterprise statistics informing you, of course, in the situation. There’s no better way to receive intelligence than when you’re actually reading the magazine and seeing the article that someone is or is not responding to.
We have an airport customer that actually uses HyperCards to keep track of the traffic through the airport and user traffic and bottlenecks and commercial opportunities.
And they’ve — in all 4 of these cases, our customers have used HyperIntelligence to do something that is — everybody wants to do but do it 100x easier or 100x faster than they could do it with the traditional or conventional software technology. They’re inventing these use cases, and the innovation that’s going on is just extraordinary. So I feel that we’ll continue to see this burst of innovation for quite a while to come, and this is going to fuel the growth of MicroStrategy.
Looking forward to 2020, MicroStrategy 2020 will be the leading modern open analytics platform. We’re offering the marketplace a choice between AWS and Azure, betweenon-premise and cloud, between Linux or Windows, between iOS or Android, between Oracle SAP or Salesforce ERP suites. Most of the traditional BI competitors are suffering from corroding technical obsolescence, like the Cognoses and BusinessObjects and Crystals and Brios and Actuates and Information Builders of the world as they fall behind the cutting-edge APIs, the cutting-edge client tools, the cutting-edge server platforms. And if they’re not suffering from a technical obsolescence, they’re being absorbed more closely into the full stacks that Oracle, SAP, Salesforce, Google, Amazon and Microsoft are all promoting and are heavily committed to.
With the acquisition of Tableau, the last major independent analytic provider got sucked into the orbit of a full-stack vendor, and the disappearance of Tableau and the absorption of Looker and the absorption of some of the other tools into either an ERP system vendor or a full-stack vendor has created a bit of open space for us as the open merchant provider of intelligence. And the marketplace needs that. This is going to be a good thing for us going into 2020.
MicroStrategy services are also going to be dramatically enriched going into 2020. We’re upgrading all of our education offerings. We’ve got more courses and certifications than ever to teach and certify all the personas necessary for the success of the intelligent enterprise. We’re also offering everything on demand everywhere in the world, and we’re going to deliver the greatest assortment of virtual and physical class opportunities that we’ve ever delivered on a global basis. So I’m very excited about our education offerings.
Our advisory services have been refined over the past year, and we’re developing pretty efficient techniques to help our customers upgrade their software, to deploy AI in their software, to deploy mobility, to optimize and tune or implement new security protocols with our software, and we found this to be very popular. And I think this will be continue — this will be an engine of growth of our professional services business as we go into the year.