Revenue Recognition | 2. Revenue Recognition Overview. The Company generates revenue from three sources: (i) customers who shop in its brick-and-mortar stores, (ii) customers who shop on its websites, and (iii) wholesale customers who buy and resell its merchandise. The Company recognizes revenue at (i) the point-of-sale in brick-and-mortar stores, (ii) an estimated date of receipt by a customer in the e-commerce business, and (iii) the time ownership is transferred in the wholesale business. New Pronouncement. At the beginning of fiscal 2018, the Company adopted a pronouncement that clarified the principles of revenue recognition and standardized a comprehensive model for recognizing revenue arising from contracts with customers. Adoption of the new standard impacted the financial statements of the Company as follows: • Change in the timing of recognition of breakage income associated with its loyalty program; • Change in the timing of recognition of expenses related to direct-response advertising costs; • Change in the presentation of the allowance for sales returns to recognize the reserve on a gross basis in the condensed consolidated financial statements, including recording a current asset related to its right to recover products for its sales returns, with an offsetting increase to its liability for returns; and • Change in the presentation of income from its private label credit card from a reduction of SG&A to other revenues. Impact of Adoption. The adoption was applied retrospectively to each prior period presented, with the cumulative effect of all fiscal years prior to those periods presented recorded to retained earnings. The cumulative effect recorded as of January 31, 2016 was $5.0 million. The impact of adoption on the condensed consolidated statement of operations for the previous two fiscal years is as follows: For the Year Ended February 3, 2018 January 28, 2017 As reported Adjustments As adjusted As reported Adjustments As adjusted Revenues: Net sales $ 2,270,190 $ (2,380 ) $ 2,267,810 $ 2,359,622 $ 388 $ 2,360,010 Other 99,928 5,957 105,885 65,840 5,745 71,585 Total revenues 2,370,118 3,577 2,373,695 2,425,462 6,133 2,431,595 Cost of goods sold, including buying and occupancy costs 1,477,943 (1,879 ) 1,476,064 1,550,185 120 1,550,305 Gross profit 892,175 5,456 897,631 875,277 6,013 881,290 Selling, general and administrative expenses 870,950 1,731 872,681 818,546 5,744 824,290 Impairment losses 141,187 — 141,187 7,752 — 7,752 Income (loss) from operations (119,962 ) 3,725 (116,237 ) 48,979 269 49,248 Interest expense, net 110,513 — 110,513 79,359 — 79,359 Loss on refinancings — — — 435 — 435 Loss before income taxes (230,475 ) 3,725 (226,750 ) (30,815 ) 269 (30,546 ) Benefit for income taxes (105,516 ) 1,965 (103,551 ) (7,301 ) 486 (6,815 ) Net loss $ (124,959 ) $ 1,760 $ (123,199 ) $ (23,514 ) $ (217 ) $ (23,731 ) The impact of the adoption on the condensed consolidated statement of operations for the first quarter of fiscal 2017 is as follows: For the Thirteen Weeks Ended April 29, 2017 As reported Adjustments As adjusted Revenues: Net sales $ 513,180 $ (8,324 ) $ 504,856 Other 18,786 2,125 20,911 Total revenues 531,966 (6,199 ) 525,767 Cost of goods sold, including buying and occupancy costs 343,729 (8,561 ) 335,168 Gross profit 188,237 2,362 190,599 Selling, general and administrative expenses 210,423 60 210,483 Impairment losses 131,157 — 131,157 Loss from operations (153,343 ) 2,302 (151,041 ) Interest expense, net 20,436 — 20,436 Loss before income taxes (173,779 ) 2,302 (171,477 ) Benefit for income taxes (50,484 ) — (50,484 ) Net loss $ (123,295 ) $ 2,302 $ (120,993 ) The impact of the adoption on the condensed consolidated balance sheets as of February 3, 2018 and April 29, 2017 is as follows: As of February 3, 2018 April 29, 2017 As reported Adjustments As adjusted As reported Adjustments As adjusted ASSETS Current assets: Cash and cash equivalents $ 107,066 $ — $ 107,066 $ 104,568 $ — $ 104,568 Merchandise inventories, net 292,489 — 292,489 324,977 — 324,977 Prepaid expenses and other current assets 83,228 9,120 92,348 72,489 7,137 79,626 Refundable income taxes 5,807 (4,185 ) 1,622 7,495 (3,644 ) 3,851 Total current assets 488,590 4,935 493,525 509,529 3,493 513,022 Property and equipment, net 289,441 — 289,441 344,503 — 344,503 Intangible assets, net 308,702 — 308,702 318,116 — 318,116 Goodwill 107,900 — 107,900 107,900 — 107,900 Other assets 6,374 — 6,374 5,530 — 5,530 Total assets $ 1,201,007 $ 4,935 $ 1,205,942 $ 1,285,578 $ 3,493 $ 1,289,071 LIABILITIES AND STOCKHOLDERS’ DEFICIT Current liabilities: Accounts payable $ 232,480 $ — $ 232,480 $ 214,173 $ — $ 214,173 Other current liabilities 167,113 10,093 177,206 171,714 9,533 181,247 Due to Parent 38,210 — 38,210 29,290 — 29,290 Interest payable 21,914 — 21,914 5,091 — 5,091 Current portion of long-term debt 15,670 — 15,670 15,670 — 15,670 Total current liabilities 475,387 10,093 485,480 435,938 9,533 445,471 Long-term debt, net 1,697,812 — 1,697,812 1,487,736 — 1,487,736 Lease-related deferred credits, net 117,688 — 117,688 130,195 — 130,195 Deferred income taxes, net 29,486 (1,734 ) 27,752 97,614 (3,158 ) 94,456 Other liabilities 30,168 — 30,168 41,122 — 41,122 Total liabilities 2,350,541 8,359 2,358,900 2,192,605 6,375 2,198,980 Total stockholders’ deficit (1,149,534 ) (3,424 ) (1,152,958 ) (907,027 ) (2,882 ) (909,909 ) Total liabilities and stockholders’ deficit $ 1,201,007 $ 4,935 $ 1,205,942 $ 1,285,578 $ 3,493 $ 1,289,071 Disaggregation of Revenue A summary of disaggregated revenue is as follows: For the Thirteen Weeks Ended May 5, 2018 April 29, 2017 (As adjusted) J.Crew $ 391,864 $ 421,476 Madewell 115,842 83,380 Other(a) 32,744 20,911 Total revenues $ 540,450 $ 525,767 (a) Accounts Receivable from our Wholesale Customers A summary of accounts receivable, included in prepaid expenses and other current assets, with respect to our wholesale customers is as follows: May 5, 2018 February 3, 2018 Accounts receivable $ 31,884 $ 23,503 Less allowance for doubtful accounts (422 ) (312 ) Accounts receivable, net $ 31,462 $ 23,191 Contract Liabilities The Company recognizes a contract liability when it has received consideration from a customer and has a future performance obligation to transfer merchandise to the customer. The Company’s contract liabilities include (i) unredeemed gift cards and (ii) unredeemed loyalty program rewards. With respect to unredeemed gift cards, the Company is obligated to transfer merchandise in the future when a holder uses a gift card to make a purchase. The contract liability for gift cards is increased when customers purchase cards, and decreased when (i) a customer redeems the card or (ii) the Company estimates the gift card will go unredeemed (referred to as “breakage”). All of our gift cards do not have an expiration date, and are classified as a current liability. With respect to unearned loyalty program rewards, the Company is obligated to transfer merchandise to the customer upon accumulating points to certain thresholds. The contract liability for unearned loyalty program rewards is increased as certain customers make qualifying purchases, and decreased when (i) a customer achieves a threshold and a rewards card is issued or (ii) the expiration of accumulated points that did not reach a threshold. A rollforward of the liabilities for gift cards and loyalty program awards is as follows: Unredeemed Gift Cards Unredeemed Loyalty Program Rewards For the Thirteen Weeks Ended May 5, 2018 For the Thirteen Weeks Ended April 29, 2017 For the Thirteen Weeks Ended May 5, 2018 For the Thirteen Weeks Ended April 29, 2017 Balance at beginning of period $ 32,665 $ 34,698 $ 8,422 $ 8,420 Issuance of cards 13,220 13,614 — — Redemption of cards (15,963 ) (18,093 ) (7,463 ) (3,293 ) Recognition of estimated breakage (921 ) (1,200 ) (766 ) (1,964 ) Earning of loyalty program points — — 3,537 4,166 Other (119 ) (238 ) 184 86 Balance at end of period $ 28,882 $ 28,781 $ 3,914 $ 7,415 |