Our Residential network reached a record 156 million monthly unique visitors in March, according to Google Analytics. I believe we have clearly established Homes.com and our Residential network as one of the 2 most trafficked residential marketplaces in the United States.
Yesterday, we announced that we reached a definitive agreement to acquire Matterport, the global leader in immersive 3D digital twins and artificial intelligence for the real estate industry for $5.50 per share. Founded in 2011, Matterport pioneered the development of the first 3D capture solution to deliver dimensionally accurate, photorealistic virtual tours, or digital twins, for any type of property. Matterport’s proprietary and patented technology enables anyone to digitize a property using a variety of camera technologies, including cameras found on most smartphones.
Matterport’s 3D technology is utilized in nearly every sector of real estate, spanning residential, commercial, hospitality, retail and industrial spaces, among others. Over the years, Matterport has curated what is considered the largest and most precise collection of spatial property data worldwide, with over 12 million spaces captured in 177 countries and representing more than 38 billion square feet of digital commercial property under management. Hundreds of thousands of new 3D digital twins for properties around the world are being added to this impressive database each month.
Matterport makes it possible to experience real estate remotely. People now select their next home, apartment office, store, hotel or warehouse on their mobile device often without ever visiting the property. The pandemic accelerated remote real estate shopping trend, and we believe it is the new normal.
CoStar and Matterport have nearly identical mission statements of digitizing the world’s real estate. CoStar Group was one of the first adopters of Matterport’s technology and currently has almost 300,000 Matterport digital twins available in the CoStar Information product and online property marketplaces.
In March this year, there were over 7.4 million views of Matterport 3D tours on Apartments.com. Visitors who interact with the Matterport on Apartments.com spend 16.6 minutes on the site, which is 134% more than the 7.1 minutes time on site if they do not interact with a Matterport. Properties with a Matterport generated 74 leads, which is 10x the 7 leads generated for a property without Matterport.
Currently, 50% to 60% of consumers looking for an apartment say they’re comfortable selecting their next apartment without visiting the property at all.
As we listen to corporate real estate executives who use LoopNet discuss their challenges of buying and leasing properties around the world, they tell us 3D digital twins are invaluable in facilitating technology for them. In residential focus groups, homebuyers are clearly telling us that they prefer listings that offer 3D digital twins so that they can best understand the property.
We believe that our substantial empirical data and our market research clearly shows that consumers and advertisers prefer real estate portals with digital twins. We intend to go all in on 3D digital twins, adding more digital twins to Apartments.com, loopnethomes.com, costarland.com, BizBuySell, [ Real Estate Manager ], STR, Belbex, OnTheMarket and others.
We intend to add Matterports as one of the benefits of Homes.com membership. We believe adding 3D digital twins for Homes.com members will increase the leads we deliver, increase customer satisfaction, increase renewal rates, increase sales and increase site traffic further. We have thoroughly researched the many 3D digital twin solutions out there and have concluded that Matterport is the best solution for our clients’ needs.
Given the fact that we intend to make a much greater commitment to capturing 3D digital twins, we decided to capture the value of our increased volumes by acquiring Matterport. As we make Matterports more ubiquitous, we believe others will buy more Matterports, making the company more valuable. We believe that we can accelerate Matterport sales to non-CoStar Group advertisers by increasing Matterport’s investments in sales and marketing.
While Matterport has been very responsive to us as customers over the past 9 years, we see the acquisition is giving us increased ability to influence the product road map for Matterport to best serve our clients’ needs.
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