Exhibit 99.1 Contact: John Kyees
Chief Financial Officer
bebe stores, inc.
(415) 715-3900 bebe stores, inc. Announces October 2003 Sales;
Same Store Sales Increase 4.9%BRISBANE, CALIF. – November 6, 2003 – bebe stores, inc. (Nasdaq: BEBE) today reported retail sales of $28.2 million for the month ended October 31, 2003, an increase of 10.2% compared to sales of $25.6 million for the month ended October 31, 2002. Same store sales for October increased 4.9% over the comparable period of fiscal 2003. Prior year same store sales decreased 4.7% for October 2002. Retail sales for the four months ended October 31, 2003 were $111.0 million compared to $98.7 million for the corresponding period last year, an increase of 12.5%. Comparable store sales for the four months ended October 31, 2003 increased 6.3% compared to a decrease of 8.9% in the corresponding period of the prior year. bebe stores, inc. provides additional information on a recorded message. Interested parties are invited to listen to the message by calling (415) 657-1010. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe and BEBE SPORT brand names. bebe currently operates 184 stores, of which 172 are bebe stores and 12 are BEBE SPORT stores. These stores are located in the United States and Canada. In addition, we have an online store at www.bebe.com. The statements in this news release and on our recorded message, other than the historical financial information, contain forward-looking statements that involve risks and uncertainties that could cause actual results to differ from anticipated results. Wherever used, the words “expect,” “plan,” “anticipate,” “believe” and similar expressions identify forward-looking statements. Any such forward-looking statements are subject to risks and uncertainties and the company’s future results of operations could differ materially from historical results or current expectations. Some of these risks include, without limitation, miscalculation of the demand for our products, effective management of our growth, decline in comparable store sales performance, ongoing competitive pressures in the apparel industry, changes in the level of consumer spending or preferences in apparel, and/or other factors that may be described in the company’s annual report on Form 10-K and/or other filings with the Securities and Exchange Commission. Future economic and industry trends that could potentially impact revenues and profitability are difficult to predict. ###
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