Exhibit 99.1 Contact: Walter Parks Chief Financial Officer bebe stores, inc. (415) 715-3900 bebe stores, inc. Announces 3 for 2 Stock SplitBRISBANE, CALIF. – April 6, 2004 – bebe stores, inc. (Nasdaq: BEBE) today announced that its Board of Directors has declared a three-for-two stock split. In connection with the stock split, each share of bebe’s common stock held by shareholders of record at the close of business on April 21, 2004 will be split and converted into 1.5 shares of bebe common stock. New shares will be issued by the Company’s transfer agent, Computershare, at the close of business on May 5, 2004. The Company’s common stock will begin trading on the Nasdaq National Market on a split-adjusted basis on May 6, 2004. Following the stock split, the Company will have approximately 39.0million shares outstanding, based on the number of shares outstanding as of April 5, 2004. In addition, bebe will increase its authorized number of shares of common stock from 40 million to 60 million concurrent with the stock split. All fractional shares resulting from the stock split will be repurchased by the Company at the fair market value of the Company’s common stock based on the closing sales price per share on April 21, 2004, as reported on the Nasdaq National Market System. If a shareholder is contemplating a sale of the company’s shares between the record date and the payment date, he or she should consult a broker regarding entitlement to the split shares. “This stock split is in response to bebe’s growth over the last year and the increase in the market price for our common stock over that period. This split will reduce the price per share, and is intended to broaden our shareholder base and increase the availability of shares for trading,” said Walter Parks, Chief Financial Officer. bebe stores, inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories, which it markets under the bebe and BEBE SPORT brand names. bebe currently operates 191 stores, of which 173 are bebe stores and 18 are BEBE SPORT stores. These stores are located in the United States and Canada. In addition, we have an online store at www.bebe.com. ###
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