Segment Information | Segment Information The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. Segment information is presented in the same manner that the Company’s chief operating decision maker ("CODM") reviews the operating results in assessing performance and allocating resources. The Company’s CODM reviews revenues and contribution profit (loss) for each of the reportable segments. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses directly incurred by the segment. The Company has aggregated the results of the International operating segments into one reportable segment because these operating segments share similar long-term economic and other qualitative characteristics. The Domestic and International streaming segments derive revenues from monthly membership fees for services consisting solely of streaming content. The Domestic DVD segment derives revenues from monthly membership fees for services consisting solely of DVD-by-mail. Revenues and the related payment card fees are attributed to the operating segment based on the nature of the underlying membership (streaming or DVD) and the geographic region from which the membership originates. There are no internal revenue transactions between the Company’s segments. Cost of revenues are primarily attributed to the operating segment based on the amounts directly incurred by the segment to obtain content and deliver it to the specific region. Content rights increasingly include multiple geographies as the Company aspires to obtain global content rights to support global expansion. The Company allocates this content between the International and Domestic segments based on estimated fair market value. Marketing expenses are primarily comprised of advertising expenses which are generally included in the segment in which the expenditures are directly incurred. The Company's long-lived tangible assets were located as follows: As of September 30, December 31, 2014 (in thousands) United States $ 168,569 $ 138,704 International 12,699 11,171 The following tables represent segment information for the periods ended September 30, 2015 : As of/ Three Months Ended September 30, 2015 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 43,181 25,987 5,060 — Revenues $ 1,063,961 $ 516,870 $ 157,524 $ 1,738,355 Cost of revenues 644,914 451,251 77,793 1,173,958 Marketing 74,835 133,267 — 208,102 Contribution profit (loss) $ 344,212 $ (67,648 ) $ 79,731 $ 356,295 Other operating expenses 282,654 Operating income 73,641 Other income (expense) (31,403 ) Provision for income taxes 12,806 Net income $ 29,432 As of/ Nine Months Ended September 30, 2015 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 43,181 25,987 5,060 — Revenues $ 3,074,406 $ 1,387,030 $ 494,742 $ 4,956,178 Cost of revenues 1,840,134 1,249,495 252,482 3,342,111 Marketing 237,813 362,106 — 599,919 Contribution profit (loss) $ 996,459 $ (224,571 ) $ 242,260 $ 1,014,148 Other operating expenses 768,216 Operating income 245,932 Other income (expense) (124,778 ) Provision for income taxes 41,691 Net income $ 79,463 The following tables represent segment information for the periods ended September 30, 2014 : As of/ Three Months Ended September 30, 2014 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 37,219 15,843 5,986 — Revenues $ 877,150 $ 345,685 $ 186,597 $ 1,409,432 Cost of revenues 565,251 291,942 97,201 954,394 Marketing 61,045 84,609 — 145,654 Contribution profit (loss) $ 250,854 $ (30,866 ) $ 89,396 $ 309,384 Other operating expenses 198,977 Operating income 110,407 Other income (expense) (12,870 ) Provision for income taxes 38,242 Net income $ 59,295 As of/ Nine Months Ended September 30, 2014 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 37,219 15,843 5,986 — Revenues $ 2,513,992 $ 920,264 $ 585,672 $ 4,019,928 Cost of revenues 1,628,568 803,906 305,954 2,738,428 Marketing 206,030 197,485 — 403,515 Contribution profit (loss) $ 679,394 $ (81,127 ) $ 279,718 $ 877,985 Other operating expenses 540,383 Operating income 337,602 Other income (expense) (33,749 ) Provision for income taxes 120,425 Net income $ 183,428 The following table represents the amortization of the content library: Domestic Streaming International Streaming Domestic DVD Consolidated (in thousands) Three months ended September 30, 2015 $ 493,025 $ 378,378 $ 18,589 $ 889,992 2014 433,266 252,888 18,269 704,423 Nine months ended September 30, 2015 1,387,242 1,056,279 60,587 2,504,108 2014 1,229,477 696,449 51,313 1,977,239 The following table represents total content library, net: Domestic Streaming International Streaming Domestic DVD Consolidated (in thousands) As of September 30, 2015 $ 4,367,750 $ 2,193,785 $ 25,439 $ 6,586,974 As of December 31, 2014 3,476,226 1,392,701 30,101 4,899,028 (1) A membership (also referred to as a subscription or member) is defined as the right to receive either the Netflix streaming service or Netflix DVD service. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. For inclusion in the definition of a membership in the above metrics, a method of payment is required to be provided even during the free-trial period. Total memberships therefore include those who are on a free-trial and have provided a method of payment. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately. |