Segment Information | Segment Information The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. Segment information is presented in the same manner that the Company’s chief operating decision maker ("CODM") reviews the operating results in assessing performance and allocating resources. The Company’s CODM reviews revenues and contribution profit (loss) for each of the reportable segments. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses incurred by the segment. The Company has aggregated the results of the International operating segments into one reportable segment because these operating segments share similar long-term economic and other qualitative characteristics. The Domestic streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members in the United States. The International streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members outside the United States. The Domestic DVD segment derives revenues from monthly membership fees for services consisting solely of DVD-by-mail. Revenues and the related payment card fees are attributed to the operating segment based on the nature of the underlying membership (streaming or DVD) and the geographic region from which the membership originates. There are no internal revenue transactions between the Company’s segments. The vast majority of the cost of revenues relate to content expenses, which include the amortization of streaming content assets and other costs associated with the licensing and acquisition of streaming content. In connection with the Company's global expansion, content acquired, licensed, and produced increasingly includes global rights. The Company allocates this content between the International and Domestic streaming segments based on estimated fair market value. Content expenses for each streaming segment thus include both expenses directly incurred by the segment as well as an allocation of expenses incurred for global rights. Other costs of revenues such as delivery costs are primarily attributed to the operating segment based on amounts directly incurred by the segment. Marketing expenses consist primarily of advertising expenses and payments made to device partners which are generally included in the segment in which the expenditures are directly incurred. The Company's long-lived tangible assets were located as follows: As of June 30, December 31, 2015 (in thousands) United States $ 147,812 $ 159,566 International 15,052 13,846 The following table represents segment information for the three and six months ended June 30, 2016 : As of/ Three Months Ended June 30, 2016 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 47,129 36,048 4,530 — Revenues $ 1,208,271 $ 758,201 $ 138,732 $ 2,105,204 Cost of revenues 707,106 698,162 67,830 1,473,098 Marketing 86,806 129,223 — 216,029 Contribution profit (loss) $ 414,359 $ (69,184 ) $ 70,902 $ 416,077 Other operating expenses 345,707 Operating income 70,370 Other income (expense) (19,138 ) Provision for income taxes 10,477 Net income $ 40,755 As of/ Six Months Ended June 30, 2016 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 47,129 36,048 4,530 — Revenues $ 2,369,512 $ 1,409,949 $ 283,479 $ 4,062,940 Cost of revenues 1,373,652 1,328,061 140,925 2,842,638 Marketing 168,748 255,291 — 424,039 Contribution profit (loss) $ 827,112 $ (173,403 ) $ 142,554 $ 796,263 Other operating expenses 676,440 Operating income 119,823 Other income (expense) (28,712 ) Provision for income taxes 22,698 Net income $ 68,413 The following table represents segment information for the three and six months ended June 30, 2015 : As of/ Three Months Ended June 30, 2015 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 42,300 23,251 5,314 — Revenues $ 1,025,913 $ 454,763 $ 164,018 $ 1,644,694 Cost of revenues 612,691 422,966 86,095 1,121,752 Marketing 73,427 123,713 — 197,140 Contribution profit (loss) $ 339,795 $ (91,916 ) $ 77,923 $ 325,802 Other operating expenses 250,967 Operating income 74,835 Other income (expense) (34,345 ) Provision for income taxes 14,155 Net income $ 26,335 As of/ Six Months Ended June 30, 2015 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 42,300 23,251 5,314 — Revenues $ 2,010,445 $ 870,160 $ 337,218 $ 3,217,823 Cost of revenues 1,195,220 798,244 174,689 2,168,153 Marketing 162,978 228,839 — 391,817 Contribution profit (loss) $ 652,247 $ (156,923 ) $ 162,529 $ 657,853 Other operating expenses 485,562 Operating income 172,291 Other income (expense) (93,375 ) Provision for income taxes 28,885 Net income $ 50,031 The following table represents the amortization of content assets: Domestic Streaming International Streaming Domestic DVD Consolidated (in thousands) Three months ended June 30, 2016 $ 581,390 $ 593,971 $ 20,021 $ 1,195,382 2015 462,228 360,372 20,813 843,413 Six months ended June 30, 2016 1,112,129 1,121,753 40,462 2,274,344 2015 894,217 677,901 41,998 1,614,116 (1) A membership (also referred to as a subscription or a member) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to new and certain rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately except in limited circumstances where a short grace period is offered to ensure the streaming service is not interrupted for members who are impacted by payment processing delays by the Company's banks or integrated payment partners. The number of members in a grace period at any given point is not material. |