Segment Information | Segment Information The Company has three reportable segments: Domestic streaming, International streaming and Domestic DVD. Segment information is presented in the same manner that the Company’s chief operating decision maker ("CODM") reviews the operating results in assessing performance and allocating resources. The Company’s CODM reviews revenues and contribution profit (loss) for each of the reportable segments. Contribution profit (loss) is defined as revenues less cost of revenues and marketing expenses incurred by the segment. The Company has aggregated the results of the International operating segments into one reportable segment because these operating segments share similar long-term economic and other qualitative characteristics. The Domestic streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members in the United States. The International streaming segment derives revenues from monthly membership fees for services consisting solely of streaming content to members outside the United States. The Domestic DVD segment derives revenues from monthly membership fees for services consisting solely of DVD-by-mail. Revenues and the related payment card fees are attributed to the operating segment based on the nature of the underlying membership (streaming or DVD) and the geographic region from which the membership originates. There are no internal revenue transactions between the Company’s segments. The vast majority of the cost of revenues relate to content expenses, which include the amortization of streaming content assets and other costs associated with the licensing and acquisition of streaming content. In connection with the Company's global expansion, content acquired, licensed, and produced increasingly includes global rights. The Company allocates this content between the International and Domestic streaming segments based on estimated fair market value. Content expenses for each streaming segment thus include both expenses directly incurred by the segment as well as an allocation of expenses incurred for global or multi-territory rights. Other costs of revenues such as delivery costs are primarily attributed to the operating segment based on amounts directly incurred by the segment. Marketing expenses consist primarily of advertising expenses and certain payments made to marketing partners, including consumer electronics ("CE") manufacturers, multichannel video programming distributors ("MVPDs"), mobile operators and internet service providers ("ISPs"), which are generally included in the segment in which the expenditures are directly incurred. The Company's long-lived tangible assets were located as follows: As of September 30, December 31, 2016 (in thousands) United States $ 293,733 $ 236,977 International 28,688 13,418 The following tables represent segment information for the three and nine months ended September 30, 2017 : As of/ Three Months Ended September 30, 2017 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 52,772 56,476 3,569 Revenues $ 1,547,210 $ 1,327,435 $ 110,214 $ 2,984,859 Cost of revenues 864,408 1,081,485 47,087 1,992,980 Marketing 128,901 183,589 — 312,490 Contribution profit $ 553,901 $ 62,361 $ 63,127 $ 679,389 Other operating expenses 470,762 Operating income 208,627 Other income (expense) (92,390 ) Benefit from income taxes (13,353 ) Net income $ 129,590 As of/ Nine Months Ended September 30, 2017 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 52,772 56,476 3,569 Revenues $ 4,522,751 $ 3,538,862 $ 345,345 $ 8,406,958 Cost of revenues 2,445,858 2,946,414 160,040 5,552,312 Marketing 357,547 500,536 — 858,083 Contribution profit $ 1,719,346 $ 91,912 $ 185,305 $ 1,996,563 Other operating expenses 1,403,187 Operating income 593,376 Other income (expense) (239,385 ) Benefit from income taxes (19,421 ) Net income $ 373,412 The following tables represent segment information for the three and nine months ended September 30, 2016 : As of/ Three Months Ended September 30, 2016 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 47,497 39,246 4,273 Revenues $ 1,304,333 $ 853,480 $ 132,375 $ 2,290,188 Cost of revenues 720,658 748,515 63,671 1,532,844 Marketing 108,495 173,548 — 282,043 Contribution profit (loss) $ 475,180 $ (68,583 ) $ 68,704 $ 475,301 Other operating expenses 369,265 Operating income 106,036 Other income (expense) (26,909 ) Provision for income taxes 27,610 Net income $ 51,517 As of/ Nine Months Ended September 30, 2016 Domestic International Domestic Consolidated (in thousands) Total memberships at end of period (1) 47,497 39,246 4,273 Revenues $ 3,673,845 $ 2,263,429 $ 415,854 $ 6,353,128 Cost of revenues 2,094,310 2,076,576 204,596 4,375,482 Marketing 277,243 428,839 — 706,082 Contribution profit (loss) $ 1,302,292 $ (241,986 ) $ 211,258 $ 1,271,564 Other operating expenses 1,045,705 Operating income 225,859 Other income (expense) (55,621 ) Provision for income taxes 50,308 Net income $ 119,930 The following table represents the amortization of content assets: Domestic Streaming International Streaming Domestic DVD Consolidated (in thousands) Three months ended September 30, 2017 $ 727,832 $ 899,645 $ 13,259 $ 1,640,736 2016 597,039 627,069 19,284 1,243,392 Nine months ended September 30, 2017 2,033,268 2,450,686 48,368 4,532,322 2016 1,709,168 1,748,822 59,746 3,517,736 (1) A membership (also referred to as a subscription) is defined as the right to receive Netflix service following sign-up and a method of payment being provided. Memberships are assigned to territories based on the geographic location used at time of sign-up as determined by the Company's internal systems, which utilize industry standard geo-location technology. The Company offers free-trial memberships to certain new and rejoining members. Total members include those who are on a free-trial as long as a method of payment has been provided. A membership is canceled and ceases to be reflected in the above metrics as of the effective cancellation date. Voluntary cancellations become effective at the end of the prepaid membership period, while involuntary cancellation of the service, as a result of a failed method of payment, becomes effective immediately. |