up 2% over our previous record of $40.4 million in 2022, despite lower sales. Net earnings were a record $30.2 million, or $3.17 per diluted share, in 2023, up 2% compared to $29.5 million, or $3.07 per diluted share, in 2022.
North American Wholesale Segment
Wholesale net sales were $250.4 million in 2023, down 12% compared to record sales of $283.2 million in 2022. The decrease was primarily due to a 31% decline in BOGS sales, compared to record sales for the brand last year, as orders were down amid the current saturation of product in the outdoor footwear market. Sales of the Stacy Adams, Florsheim, and Nunn bush brands were down 10%, 4% and 2%, respectively, for the year, resulting from lower demand following strong growth last year.
Wholesale gross earnings as a percent of net sales were 39.7% in 2023 and 35.6% in 2022. Gross margins improved as a result of increased selling prices and lower inventory costs, primarily inbound freight. Selling and administrative expenses totaled $66.0 million in 2023 compared to $68.2 million in 2022. The decrease in 2023 was primarily due to lower employee costs, mainly commission-based compensation. As a percent of net sales, wholesale selling and adminstrative expenses were 26% in 2023 and 24% in 2022. Wholesale operating earnings reached a record $33.3 million in 2023, up 2% over our previous record of $32.6 million in 2022, due to higher gross margins and lower selling and adminstrative expenses.
North American Retail Segment
Retail net sales were a record $38.0 million in 2023, up 4% over our previous record of $36.7 million in 2022. The increase was primarily due to higher sales on our legacy brands’ websites, partially offset by lower sales on the BOGS website. Sales at our four domestic brick and mortar stores were down 4% for the year.
Retail gross earnings were 65.9% of net sales in 2023 and 65.7% of net sales in 2022. Selling and administrative expenses totaled $18.3 million, or 48% of net sales, for the year compared to $18.1 million, or 49% of net sales, last year. The retail segment achieved record operating earnings of $6.8 million in 2023, up 11% over $6.1 million in 2022, due mainly to the increase in web sales.
Other
Net sales at Florsheim Australia totaled $29.6 million in 2023, down 7% from $31.8 million in 2022. In local currency, Florsheim Australia’s net sales were down 3% for the year, with sales down in its wholesale businesses due to the previously mentioned mid-year loss of a wholesale customer in Australia, partially offset by higher sales in its retail businesses.
Florsheim Australia’s gross earnings were 62.5% of net sales in 2023 versus 61.1% of net sales in 2022. Its operating earnings totaled $1.0 million in 2023 and $1.7 million in 2022, down as a result of lower sales.
“We generated record annual earnings in 2023 as a result of stronger gross margins and efforts to contain costs,” stated Thomas W. Florsheim, Jr., Chairman and CEO. “We are particularly pleased with these results despite the lower sales volumes. The last couple of years have had distortions in revenues such as unusually robust fourth quarter sales in Fall of 2022, resulting from timing shifts due to supply chain issues. Looking ahead, we expect to face headwinds in the first half of 2024, but continue to focus on building our backlogs and are optimistic that demand will improve in the back half of the year.”
On March 5, 2024, our Board of Directors declared a cash dividend of $0.25 per share to all shareholders of record on March 15, 2024, payable March 29, 2024.
Conference Call Details:
Weyco Group will host a conference call on March 6, 2024, at 11:00 a.m. Eastern Time to discuss the fourth quarter and full year 2023 financial results in more detail. To participate in the call, you will first need to pre-register online. Pre-registration takes only a few minutes and you may pre-register at any time, including up to and after the call start time. To pre-register, please go to: https://register.vevent.com/register/BI03d3ec598dac468082a42ffaf8a159e8.
The pre-registration process will provide the conference call phone number and a passcode required to enter the call. A replay will be available for one year beginning about two hours after the completion of the call at the following webcast link: https://edge.media-server.com/mmc/p/4yvkihqo. The conference call will also be available in the investor relations section of Weyco Group’s website at www.weycogroup.com.