Partnering with Customers & Diversifying Markets
International Association of Chiefs of Police (IACP)
In October, Axon returned to the International Association of Chiefs of Police (IACP) annual conference, the largest annual law enforcement event. We welcomed conference attendees to participate in new VR training experiences, TASER 10 firing, and several product demonstrations highlighting our cloud software offerings such as Axon Respond, Axon Records and Axon Evidence. Customers were enlivened by experiences with TASER 10 and our new VR simulator content and controllers, which made their IACP debut.
Over 1,000 conference attendees, including chiefs of police, sheriffs and other law enforcement leaders went through Axon VR and TASER 10 experiences at the conference. It is one of the many events we attend that helps build our pipeline and supports our future growth, and we are pleased with the traction we have seen coming out of our conversations and customer meetings.
“This is a particularly special year for Axon as we celebrate our 30th anniversary and unwavering partnership with public safety in helping to protect life." — Rick Smith, Axon CEO and Founder
U.S. Federal Momentum Builds
Axon has grown our presence with the U.S. federal government, emerging as an innovative technology solution vendor for this customer segment, which represents a $10 billion opportunity. This year has been a breakout year for our U.S. federal business, which is the result of focused investment that Axon began several years ago when we began to establish a business centered around meeting the mission needs of federal civilian and military customers. We have built trusted relationships with agencies that are finding increasing value in our products, our mission, and our ability to meet their complex needs.
We are pleased that federal government customers are purchasing products across the Axon ecosystem, including TASER devices, body cameras, in-car cameras, digital evidence management software and productivity software. In fact, five of our top 10 deals in the third quarter came from U.S. federal government customers.
In October, we displayed our products and ecosystem at the Association of the United States Army (AUSA) annual conference. Our goal at the AUSA conference in 2023 was to demonstrate our ability to meet the future 2030 needs of the U.S. Department of Defense and specifically the U.S. Army with technologies we have ready and widely deployed today. This included our “base security of the future” experience, which showcased the Axon ecosystem of products and partners, and how technology and innovation can help keep military installations — and the families who live on them — safe and protected. We were pleased to see the overwhelming enthusiasm and support by our customers, which confirms our technology's fit for the U.S. Department of Defense and Army mission.
In our product updates below, we share more details about our success with the U.S. Department of Veterans Affairs, which is now live on our Axon Records solution. Additional milestones in the federal sector include:
| ● | Securing an enterprise-wide IDIQ contract that enables all law enforcement agencies within the Department of Homeland Security to acquire Axon body-worn cameras and software licenses, |
| ● | The U.S. Army renewing its TASER modernization program, and |
| ● | Signing our first TASER 10 contract with a U.S. federal government agency. |
These proof points highlight that the total addressable market for our solutions has expanded beyond state and local law enforcement into this critical adjacent customer segment.
International Drives Ahead
Axon is investing in growing our global presence. International revenue grew 52% year over year in Q3 2023, ahead of domestic revenue, and three of our top 10 deals in the quarter came from international customers. Over the last year, we have continued to invest in driving cloud and software opportunities in Western Europe and Asia. In addition, over the longer term, we believe that our acquisition of Brussels-based Sky-Hero, which closed in June, will further deepen our European customer intimacy.
Axon Public Safety Technology Roadshow attracts more than 1,000 European public safety professionals.
We embarked upon our first ever roadshow outside North America in September, meeting with customers in France, Portugal, Spain, Germany, Belgium and Italy after a successful roadshow through the United Kingdom. Our roadshow