Bell Sports S-4/A Registration of securities issued in business combination transactions (amended)

Exhibit 23.4

Consent of Independent Registered Public Accounting Firm

We consent to the reference to our firm under the caption “Experts” and to the use of our reports (a) dated February 20, 2004 with respect to the financial statements and schedule of Riddell Sports Group, Inc. and (b) dated March 25, 2005 with respect to the financial statement and schedule of Riddell Bell Holdings, Inc. in Amendment No. 1 to Registration Statement (Form S-4) and related Prospectus of Riddell Bell Holdings, Inc. dated April 29, 2005.

/S/    ERNST & YOUNG LLP

Chicago, Illinois

April 29, 2005