UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-Q
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x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended September 30, 2011
OR
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o | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from to
Commission file number 000-30135
VALUECLICK, INC.
(Exact name of registrant as specified in its charter)
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Delaware | | 77-0495335 |
(State or other jurisdiction of incorporation or organization) | | (I.R.S. Employer Identification No.) |
30699 RUSSELL RANCH ROAD, SUITE 250
WESTLAKE VILLAGE, CALIFORNIA 91362
(Address of principal executive offices, including zip code)
(818) 575-4500
(Registrant’s telephone number, including area code)
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days: Yes x No o
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files): Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):
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Large accelerated filer x | | Accelerated filero |
Non-accelerated filero | | Smaller Reporting Companyo |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act): Yes o No x
The number of shares of the registrant’s common stock outstanding as of November 1, 2011 was 82,583,842.
VALUECLICK, INC.
INDEX TO FORM 10-Q FOR THE
QUARTERLY PERIOD ENDED SEPTEMBER 30, 2011
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| Condensed Consolidated Balance Sheets (unaudited) as of September 30, 2011 and December 31, 2010 |
| Condensed Consolidated Statements of Operations (unaudited) for the Three-month Periods Ended September 30, 2011 and 2010 |
| Condensed Consolidated Statements of Operations (unaudited) for the Nine-month Periods Ended September 30, 2011 and 2010 |
| Condensed Consolidated Statement of Stockholders’ Equity (unaudited) for the Nine-month Period Ended September 30, 2011 |
| Condensed Consolidated Statements of Cash Flows (unaudited) for the Nine-month Periods Ended September 30, 2011 and 2010 |
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| Certification of CEO - Sarbanes-Oxley Act Section 302 |
| Certification of CFO - Sarbanes-Oxley Act Section 302 |
| Certification of CEO and CFO - Sarbanes-Oxley Act Section 906 |
PART I. FINANCIAL INFORMATION
ITEM 1. FINANCIAL STATEMENTS
VALUECLICK, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited)
(In thousands, except share data)
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| September 30, 2011 | | December 31, 2010 |
ASSETS | |
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CURRENT ASSETS: | |
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Cash and cash equivalents | $ | 98,687 |
| | $ | 194,317 |
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Marketable securities | — |
| | 3,000 |
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Accounts receivable, net | 106,154 |
| | 86,738 |
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Prepaid expenses and other current assets | 7,794 |
| | 5,688 |
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Income taxes receivable | 9,395 |
| | 7,091 |
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Deferred tax assets | 6,855 |
| | 5,691 |
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Total current assets | 228,885 |
| | 302,525 |
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Note receivable, less current portion | 30,112 |
| | 31,267 |
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Property and equipment, net | 19,896 |
| | 12,414 |
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Goodwill | 438,661 |
| | 183,218 |
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Intangible assets acquired in business combinations, net | 123,008 |
| | 33,525 |
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Deferred tax assets, less current portion | 12,905 |
| | 49,360 |
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Other assets | 1,164 |
| | 1,258 |
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TOTAL ASSETS | $ | 854,631 |
| | $ | 613,567 |
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LIABILITIES AND STOCKHOLDERS’ EQUITY | |
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CURRENT LIABILITIES: | |
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Accounts payable and accrued expenses | $ | 108,114 |
| | $ | 100,974 |
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Other current liabilities | 2,034 |
| | 2,284 |
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Borrowings under credit agreement | 10,000 |
| | — |
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Total current liabilities | 120,148 |
| | 103,258 |
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Income taxes payable | 21,267 |
| | 36,595 |
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Deferred tax liabilities | 1,953 |
| | 1,073 |
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Borrowings under credit agreement, less current portion | 135,000 |
| | — |
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TOTAL LIABILITIES | 278,368 |
| | 140,926 |
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Commitments and contingencies (Note 11) |
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STOCKHOLDERS’ EQUITY: | |
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Convertible preferred stock, $0.001 par value; 20,000,000 shares authorized; no shares issued or outstanding at September 30, 2011 and December 31, 2010 | — |
| | — |
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Common stock, $0.001 par value; 500,000,000 shares authorized; 82,652,623 and 80,974,145 shares issued and outstanding at September 30, 2011 and December 31, 2010, respectively | 83 |
| | 81 |
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Additional paid-in capital | 587,756 |
| | 555,859 |
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Accumulated other comprehensive loss | (6,419 | ) | | (6,389 | ) |
Accumulated deficit | (5,157 | ) | | (76,910 | ) |
Total stockholders’ equity | 576,263 |
| | 472,641 |
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TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | $ | 854,631 |
| | $ | 613,567 |
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See accompanying Notes to Condensed Consolidated Financial Statements
VALUECLICK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(In thousands, except per share data)
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| Three-month Period Ended September 30, |
| 2011 | | 2010 |
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Revenue | $ | 135,988 |
| | $ | 106,768 |
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Cost of revenue | 45,736 |
| | 28,502 |
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Gross profit | 90,252 |
| | 78,266 |
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Operating expenses: | |
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Sales and marketing (includes stock-based compensation of $826 and $257 for 2011 and 2010, respectively) | 28,578 |
| | 29,351 |
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General and administrative (includes stock-based compensation of $2,077 and $1,261 for 2011 and 2010, respectively) | 15,144 |
| | 12,331 |
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Technology (includes stock-based compensation of $812 and $163 for 2011 and 2010, respectively) | 12,649 |
| | 8,897 |
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Amortization of intangible assets | 6,419 |
| | 5,376 |
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Total operating expenses | 62,790 |
| | 55,955 |
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Income from operations | 27,462 |
| | 22,311 |
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Interest and other income (expense), net | 2,167 |
| | (2,683 | ) |
Income before income taxes | 29,629 |
| | 19,628 |
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Income tax benefit | (8,281 | ) | | (16,549 | ) |
Net income | $ | 37,910 |
| | $ | 36,177 |
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Net income per common share: | | | |
Basic | $ | 0.47 |
| | $ | 0.45 |
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Diluted | $ | 0.47 |
| | $ | 0.44 |
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Weighted-average shares used to calculate net income per common share: | |
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Basic | 80,112 |
| | 81,228 |
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Diluted | 81,277 |
| | 81,814 |
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See accompanying Notes to Condensed Consolidated Financial Statements
VALUECLICK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(Unaudited)
(In thousands, except per share data)
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| Nine-month Period Ended September 30, |
| 2011 | | 2010 |
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Revenue | $ | 377,561 |
| | $ | 302,051 |
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Cost of revenue | 118,711 |
| | 81,347 |
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Gross profit | 258,850 |
| | 220,704 |
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Operating expenses: | |
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Sales and marketing (includes stock-based compensation of $1,645 and $917 for 2011 and 2010, respectively) | 85,995 |
| | 80,963 |
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General and administrative (includes stock-based compensation of $5,166 and $4,358 for 2011 and 2010, respectively) | 41,229 |
| | 39,517 |
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Technology (includes stock-based compensation of $1,435 and $563 for 2011 and 2010, respectively) | 33,668 |
| | 25,123 |
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Amortization of intangible assets | 17,454 |
| | 15,278 |
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Total operating expenses | 178,346 |
| | 160,881 |
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Income from operations | 80,504 |
| | 59,823 |
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Interest and other income, net | 3,232 |
| | 313 |
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Income before income taxes | 83,736 |
| | 60,136 |
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Income tax expense | 11,983 |
| | 594 |
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Income from continuing operations | 71,753 |
| | 59,542 |
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Loss from discontinued operations (Note 5) | — |
| | (134 | ) |
Gain on sale, net of tax | — |
| | 10,040 |
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Net income | $ | 71,753 |
| | $ | 69,448 |
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Basic income per common share from: | |
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Continuing operations | $ | 0.90 |
| | $ | 0.73 |
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Discontinued operations | $ | — |
| | $ | 0.12 |
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Net income | $ | 0.90 |
| | $ | 0.85 |
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Diluted income per common share from: | | | |
Continuing operations | $ | 0.89 |
| | $ | 0.72 |
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Discontinued operations | $ | — |
| | $ | 0.12 |
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Net income | $ | 0.89 |
| | $ | 0.84 |
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Weighted-average shares used to calculate net income per common share: | |
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Basic | 79,924 |
| | 81,884 |
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Diluted | 80,992 |
| | 82,501 |
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See accompanying Notes to Condensed Consolidated Financial Statements
VALUECLICK, INC.
CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS’ EQUITY
(Unaudited)
(In thousands, except share data)
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| Preferred Stock | | Common Stock | | Additional Paid-In Capital | | Accumulated Other Comprehensive Loss | | Accumulated Deficit | | Total Stockholders’ Equity |
| Shares | | Amount | | Shares | | Amount | | | | |
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Balance at December 31, 2010 | — |
| | — |
| | 80,974,145 |
| | $ | 81 |
| | $ | 555,859 |
| | $ | (6,389 | ) | | $ | (76,910 | ) | | $ | 472,641 |
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Non-cash, stock-based compensation | — |
| | — |
| | — |
| | — |
| | 8,246 |
| | — |
| | — |
| | 8,246 |
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Shares issued in connection with employee stock programs | — |
| | — |
| | 1,109,051 |
| | 1 |
| | 6,633 |
| | — |
| | — |
| | 6,634 |
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Issuance of shares in business combinations | — |
| | — |
| | 7,481,387 |
| | 8 |
| | 109,351 |
| | — |
| | — |
| | 109,359 |
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Assumed options from business combinations | — |
| | — |
| | — |
| | — |
| | 6,944 |
| | — |
| | — |
| | 6,944 |
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Repurchase and retirement of common stock | — |
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| | (6,911,960 | ) | | (7 | ) | | (100,848 | ) | | — |
| | — |
| | (100,855 | ) |
Tax benefit from employee stock transactions | — |
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| | — |
| | — |
| | 1,571 |
| | — |
| | — |
| | 1,571 |
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Comprehensive income: | |
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Net income | — |
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| | — |
| | — |
| | — |
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| | 71,753 |
| | 71,753 |
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Foreign currency translation | — |
| | — |
| | — |
| | — |
| | — |
| | (30 | ) | | — |
| | (30 | ) |
Total comprehensive income | |
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| | 71,723 |
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Balance at September 30, 2011 | — |
| | — |
| | 82,652,623 |
| | $ | 83 |
| | $ | 587,756 |
| | $ | (6,419 | ) | | $ | (5,157 | ) | | $ | 576,263 |
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See accompanying Notes to Condensed Consolidated Financial Statements
VALUECLICK, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)
(In thousands)
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| Nine-month Period Ended September 30, |
| 2011 | | 2010 |
Cash flows from operating activities: | |
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Net income | $ | 71,753 |
| | $ | 69,448 |
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Adjustments to reconcile net income to net cash provided by operating activities: | |
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Depreciation and amortization expense | 23,006 |
| | 20,156 |
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Amortization of discount on note receivable | (1,744 | ) | | (1,908 | ) |
Provision for doubtful accounts and sales credits | 2,014 |
| | 1,063 |
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Gain on sale of business, net of tax | — |
| | (10,040 | ) |
Non-cash, stock-based compensation | 8,246 |
| | 5,838 |
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Deferred income taxes | 362 |
| | 1,170 |
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Tax benefit from stock-based awards | 1,571 |
| | 5 |
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Excess tax benefit from stock-based awards | (1,930 | ) | | (480 | ) |
Loss on marketable securities | — |
| | 3,117 |
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Changes in operating assets and liabilities, excluding business acquisitions | (38,804 | ) | | (26,435 | ) |
Net cash provided by operating activities | 64,474 |
| | 61,934 |
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Cash flows from investing activities: | |
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Proceeds from the sales of marketable securities | 3,000 |
| | 7,947 |
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Purchases of property and equipment | (8,581 | ) | | (7,117 | ) |
Proceeds from the disposition of property and equipment | — |
| | 2,613 |
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Principal payments received on note receivable | 2,753 |
| | 1,757 |
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Acquisition of businesses, net of cash acquired | (209,088 | ) | | (41,673 | ) |
Net cash used in investing activities | (211,916 | ) | | (36,473 | ) |
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Cash flows from financing activities: | |
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Proceeds from borrowings under credit agreement | 145,000 |
| | — |
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Repurchases and retirement of common stock | (100,855 | ) | | (38,556 | ) |
Proceeds from shares issued under employee stock programs | 6,634 |
| | 2,861 |
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Excess tax benefit from stock-based awards | 1,930 |
| | 480 |
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Net cash provided by (used in) financing activities | 52,709 |
| | (35,215 | ) |
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Effect of exchange rate changes on cash and cash equivalents | (897 | ) | | (1,249 | ) |
Net decrease in cash and cash equivalents | (95,630 | ) | | (11,003 | ) |
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Cash and cash equivalents, beginning of period | 194,317 |
| | 158,497 |
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Cash and cash equivalents, end of period | $ | 98,687 |
| | $ | 147,494 |
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Supplemental cash flow disclosures: | | | |
Fair value of common stock and vested stock-based awards issued in connection | | | |
with acquisition | $ | 116,303 |
| | $ | — |
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See accompanying Notes to Condensed Consolidated Financial Statements
VALUECLICK, INC.
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
(Unaudited)
1. THE COMPANY AND BASIS OF PRESENTATION
Company Overview
ValueClick, Inc. and its subsidiaries (''ValueClick'' or the "Company'') offer a suite of products and services that enable marketers to create brand awareness and sell their products and services through major digital marketing channels including online and mobile display advertising, affiliate marketing and comparison shopping. The Company also offers technology infrastructure tools and services that enable marketers to implement and manage their own online advertising across multiple channels including display, email, paid search, natural search, on-site, offline and affiliate. The broad range of products and services that the Company provides enables its customers to address all aspects of their online marketing process, from strategic planning through execution, including results measurement and campaign refinements. The Company derives its revenue from four business segments. These business segments are presented on a worldwide basis and include: Affiliate Marketing, Media, Owned & Operated Websites, and Technology.
AFFILIATE MARKETING - ValueClick's Affiliate Marketing segment, which operates under the ''Commission Junction'' brand name, provides the technology, network and customer service that, in combination, enable advertisers to create their own fully-commissioned online sales force comprised of third-party website publishers, also known as affiliates. Advertisers that utilize the Commission Junction platform generally are only obligated to pay affiliates when the affiliate delivers a consumer who achieves the desired result, which is typically a closed e-commerce transaction or a new customer lead. By joining the Commission Junction network, advertisers gain access to: a) the Company's proprietary technology platform that has been developed over the past decade and is completely focused on the unique needs of the affiliate marketing channel; b) a proprietary network of tens of thousands of high-quality website publishers; and c) the Company's digital marketing expertise and campaign management teams who ensure advertisers' campaigns are optimized for maximum performance. Commission Junction's revenues are driven primarily by variable compensation that is generally based on either a percentage of commissions paid by the Company's customers to affiliates or on a percentage of transaction revenue generated by the Company's customers from the programs managed with the Company's affiliate marketing platforms.
MEDIA - ValueClick's Media segment, which has historically operated under the ''ValueClick Media'' brand name, provides a comprehensive suite of online marketing services and tailored programs that help marketers create and increase awareness for their products and brands, attract visitors and generate leads and sales through the Internet and mobile applications. In addition, in August 2011, the Company acquired Dotomi, Inc. ("Dotomi"), a leading provider of data-driven, intelligent display media for major retailers, and in April 2011, the Company acquired Greystripe, Inc. ("Greystripe"), the largest brand-focused mobile advertising network. The Company is in the process of integrating Dotomi and Greystripe into its Media segment. ValueClick Media, Dotomi and Greystripe (collectively "ValueClick Media") are able to access their customers' target audiences through the unique combination of: proprietary broad-based network of thousands of high-quality online publishers; proprietary relationships with leading mobile application developers; vertically-focused networks in the areas of pharma/healthcare (AdRx Media), home and garden (Modern Living Media) and motherhood (Mom's Media); its ability to acquire inventory by bidding on a real-time basis through ad exchanges and other channels; and its ability to access inventory from ValueClick's owned and operated websites, as described below. ValueClick Media applies its proprietary data and targeting and optimization technologies to these inventory sources to ensure that the metrics that are most important to its customers are achieved. ValueClick Media's services are sold on a variety of pricing models, including cost-per-action (''CPA''), cost-per-thousand-impression (''CPM''), and cost-per-click (''CPC'').
On February 1, 2010, the Company divested its promotional lead generation marketing business and has reported its results of operations as discontinued operations for all periods presented. See Note 5 for additional information on this divestiture.
OWNED & OPERATED WEBSITES - ValueClick's Owned & Operated Websites segment services are offered through a number of branded websites, including Pricerunner, Smarter.com, Couponmountain.com, and Investopedia.com, and a limited number of content websites in key online verticals such as healthcare, finance, travel, home and garden, education, and business services.
The Pricerunner comparison shopping destination websites operate in the United Kingdom, Sweden, Germany, France, Denmark, and Austria. The Smarter.com and Couponmountain.com websites operate primarily in the United States and, to a lesser extent, Japan and China. The Pricerunner and Smarter.com websites enable consumers to research and compare
products from among thousands of online and/or offline merchants using its proprietary technologies. The Company gathers product and merchant data and organizes it into comprehensive catalogs on its destination websites, along with relevant consumer and professional reviews. The Couponmountain.com website allows consumers to locate coupons and deals related to products and services that may be of interest to them. The Company's Investopedia.com website, which the Company acquired in August 2010, provides information on a broad range of financial and investment topics, including a proprietary dictionary of financial terms, and the Company's other vertical content websites offer consumers information and reference material across a variety of topics. The Company's services in these areas are free for consumers, and revenue is generated in one of three ways: on a CPC basis for traffic delivered to the customers' websites from listings on the Company's websites; on a CPA basis when a consumer completes a purchase or other specific event; and on a CPM basis for display advertising shown on the Company's websites.
In addition to the Company's destination websites, Search123, which operates primarily in Europe, is ValueClick's self-service paid search offering that generates its traffic primarily through syndication relationships with content websites. Search syndication revenues are driven primarily on a CPC basis.
TECHNOLOGY - ValueClick's Technology segment, which operates under the "Mediaplex" brand name, is an application services provider (''ASP'') offering technology products and services that enable marketers to implement and manage their online advertising across multiple channels including display, email, paid search, natural search, on-site, offline and affiliate. Mediaplex's MOJO® product suite is supported by a single proprietary technology platform, which has the ability to manage all aspects of online advertising from campaign implementation to real-time behavioral targeting to enterprise-level cross channel analysis. Revenues are primarily driven by software access and usage fees which are priced on a CPM or email-delivered basis.
Basis of Presentation and Use of Estimates
The condensed consolidated financial statements are unaudited and, in the opinion of management, reflect all adjustments (consisting only of normal recurring adjustments) that are necessary for a fair statement of the results for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for the full fiscal year or for any future period. As permitted by the Securities and Exchange Commission (“SEC”) under Rule 10-01 of Regulation S-X, the accompanying condensed consolidated financial statements and related notes have been condensed and do not contain certain information that may be included in ValueClick's annual consolidated financial statements and notes thereto. These condensed consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes included in ValueClick's Annual Report on Form 10-K for the fiscal year ended December 31, 2010, filed with the SEC on February 28, 2011. The December 31, 2010 condensed consolidated balance sheet data was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States of America (“GAAP”).
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting period. On an ongoing basis, management evaluates its estimates, including, but not limited to, those related to: i) the allowance for doubtful accounts and sales credits; ii) the fair value of the Company's debt and interest rate swap; iii) the valuation of equity instruments granted by the Company; iv) the value assigned to, recoverability and estimated useful lives of, goodwill and intangible assets acquired in business combinations; v) the Company's income tax expense, its deferred tax assets and liabilities and any valuation allowances recorded against deferred tax assets; and vi) the recognition and disclosure of contingent liabilities. These estimates and assumptions are based on historical data and experience, as well as various other factors that management believes to be reasonable under the circumstances. Actual results may differ from these estimates and assumptions.
The Company has evaluated all subsequent events through the date the financial statements were issued.
2. RECENTLY ISSUED ACCOUNTING STANDARDS
In May 2011, the Financial Accounting Standards Board ("FASB") issued new accounting guidance that amends some fair value measurement principles and disclosure requirements. The new guidance states that the concepts of highest and best use and valuation premise are only relevant when measuring the fair value of nonfinancial assets and prohibits the grouping of financial instruments for purposes of determining their fair values when the unit of account is specified in other guidance. The Company will adopt this accounting standard upon its effective date for periods ending on or after December 15, 2011, and does not anticipate that this adoption will have a significant impact on its financial position or results of operations.
In June 2011, the FASB issued authoritative guidance related to the presentation of other comprehensive income. The guidance requires companies to present total comprehensive income, the components of net income and the components of other comprehensive income in a single continuous statement or two separate but consecutive statements. This guidance eliminates the current option to report other comprehensive income and its components in the statement of stockholders' equity. This standard is effective for interim and annual periods beginning after December 15, 2011 and requires retrospective application. Because this guidance affects financial statement presentation only, it will have no effect on the Company's financial position, results of operations or cash flows.
In September 2011, the FASB issued amendments to the goodwill impairment guidance which provides an option for companies to use a qualitative approach to test goodwill for impairment if certain conditions are met. The amendments are effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011 (early adoption is permitted). The implementation of amended accounting guidance is not expected to have a material impact on the Company's consolidated financial position and results of operations.
3. STOCK-BASED COMPENSATION
In the three-month periods ended September 30, 2011 and 2010, the Company recognized stock-based compensation of $3.7 million and $1.7 million, respectively. In the nine-month periods ended September 30, 2011 and 2010, the Company recognized stock-based compensation of $8.2 million and $5.8 million, respectively. The increase in stock-based compensation for the three- and nine-month periods ended September 30, 2011 from the prior year period was primarily due to assumed equity awards from the Dotomi and Greystripe acquisitions and new equity grants to current employees. The following table summarizes, by statement of operations line item, the impact of stock-based compensation and the related income tax benefits recognized in the three- and nine-month periods ended September 30, 2011 and 2010 (in thousands):
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| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
Sales and marketing | $ | 826 |
| | $ | 257 |
| | $ | 1,645 |
| | $ | 917 |
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General and administrative | 2,077 |
| | 1,261 |
| | 5,166 |
| | 4,358 |
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Technology | 812 |
| | 163 |
| | 1,435 |
| | 563 |
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Stock-based compensation | 3,715 |
| | 1,681 |
| | 8,246 |
| | 5,838 |
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Related income tax benefits | (1,041 | ) | | (669 | ) | | (2,702 | ) | | (2,155 | ) |
Stock-based compensation, net of tax benefits | $ | 2,674 |
| | $ | 1,012 |
| | $ | 5,544 |
| | $ | 3,683 |
|
4. RECENT BUSINESS COMBINATIONS
Dotomi. On August 31, 2011, the Company completed the acquisition of Dotomi, a leading provider of data-driven, intelligent display media for major retailers. Under the terms of the agreement, the Company acquired all outstanding equity interests in Dotomi for total consideration of $288.1 million, consisting of cash consideration of $171.8 million, 7.1 million shares of the Company's stock valued at $109.4 million, and approximately 0.5 million shares of fully vested stock options assumed valued at $6.9 million. In addition, ValueClick assumed approximately 0.4 million unvested shares of restricted stock and 0.5 million unvested options to purchase shares of ValueClick common stock. The fair value of the assumed unvested restricted stock and options will be expensed in future periods. The Company incurred $0.4 million in transaction costs, which is recorded in the "General and administrative expense" caption in the accompanying Condensed Consolidated Statements of Operations.
Dotomi provides the Company with a unique set of data-driven targeting capabilities combined with expertise in brand strategy and creative development. These factors contributed to a purchase price in excess of the fair value of Dotomi's net tangible and intangible assets acquired, and, as a result, the Company has recorded goodwill in connection with this transaction. The results of Dotomi's operations are included in the Company's consolidated financial statements beginning on August 31, 2011.
The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values, and the useful lives, in years, assigned to intangible assets, is as follows (in thousands):
|
| | | | | |
Cash | | | $ | 23,624 |
|
Accounts receivable and other assets | | | 12,659 |
|
Deferred tax assets | | | 6,080 |
|
Property and equipment | | | 4,452 |
|
| | Useful life | |
Amortizable intangible assets: | | | |
Customer, affiliate and advertiser relationships | | 5 | 56,860 |
|
Developed technologies and websites | | 4 | 19,880 |
|
Trademarks, trade names and domain names | | 5 | 3,570 |
|
Covenants not to compete | | 1 | 2,150 |
|
Goodwill | | | 208,064 |
|
Total assets acquired | | | 337,339 |
|
Deferred tax liability | | | (39,154 | ) |
Income taxes payable | | | (2,574 | ) |
Other liabilities assumed | | | (7,488 | ) |
Total | | | $ | 288,123 |
|
The identifiable intangible assets, goodwill and deferred income taxes resulting from this acquisition are based upon preliminary valuation assumptions and may change based on final analysis. Any such change may result in reclassification between identifiable intangible assets, goodwill and deferred income taxes. The Company does not expect any goodwill to be tax deductible. Goodwill resulting from this acquisition is currently assigned to the Media segment. As the Company finalizes the integration of the Dotomi business, it will assess whether any changes are needed to this classification.
Pro forma Results of Operations. The historical operating results of Dotomi have not been included in the Company's historical consolidated operating results prior to its acquisition date. Pro forma results of operations data (unaudited) for the three- and nine-month periods ended September 30, 2011 and September 30, 2010, as if the acquisition had occurred on January 1, 2010, are as follows (in thousands, except per share data):
|
| | | | | | | | |
| | Three-month Period Ended September 30, |
| | 2011 | | 2010 |
| | | | |
Revenue | | $ | 151,551 |
| | $ | 118,106 |
|
Net income | | $ | 40,433 |
| | $ | 33,446 |
|
Basic net income per common share | | $ | 0.47 |
| | $ | 0.38 |
|
Diluted net income per common share | | $ | 0.47 |
| | $ | 0.37 |
|
|
| | | | | | | | |
| | Nine-month Period Ended September 30, |
| | 2011 | | 2010 |
| | | | |
Revenue | | $ | 428,059 |
| | $ | 331,295 |
|
Net income | | $ | 75,340 |
| | $ | 60,171 |
|
Basic net income per common share | | $ | 0.87 |
| | $ | 0.67 |
|
Diluted net income per common share | | $ | 0.86 |
| | $ | 0.67 |
|
Pro forma net income for the three- and nine-month periods ended September 30, 2011 were adjusted to exclude $412,000 of acquisition-related costs. The pro forma results of operations are not necessarily indicative of future operating results.
Greystripe, Inc. On April 21, 2011, the Company completed the acquisition of Greystripe, a brand-focused mobile advertising network. Under the terms of the agreement, the Company acquired all outstanding equity interests in Greystripe for cash consideration of $70.6 million. The Company incurred $127,000 in transaction costs, which is recorded in the "General and administrative expense" caption in the accompanying Condensed Consolidated Statements of Operations.
Greystripe provides the Company with immediate scale in the U.S. mobile advertising market. This factor contributed to a purchase price in excess of the fair value of Greystripe's net tangible and intangible assets acquired, and, as a result, the Company has recorded goodwill in connection with this transaction. The results of Greystripe's operations are included in the Company's consolidated financial statements beginning on April 21, 2011.
The preliminary allocation of the purchase price to the assets acquired and liabilities assumed based on the estimated fair values, and the useful lives, in years, assigned to intangible assets, is as follows (in thousands):
|
| | | | | |
Cash | | | $ | 1,871 |
|
Accounts receivable and other assets | | | 3,450 |
|
Deferred tax assets | | | 6,856 |
|
Property and equipment | | | 110 |
|
| | Useful life | |
Amortizable intangible assets: | | | |
Customer, affiliate and advertiser relationships | | 5 | 10,150 |
|
Developed technologies and websites | | 4 | 11,890 |
|
Trademarks, trade names and domain names | | 4 | 340 |
|
Covenants not to compete | | 1.5 | 1,920 |
|
Goodwill | | | 47,263 |
|
Total assets acquired | | | 83,850 |
|
Deferred tax liability | | | (9,641 | ) |
Other liabilities assumed | | | (3,579 | ) |
Total | | | $ | 70,630 |
|
The identifiable intangible assets, goodwill and deferred income taxes resulting from this acquisition are based upon preliminary valuation assumptions and may change based on final analysis. Any such change may result in reclassification between identifiable intangible assets, goodwill and deferred income taxes. The Company does not expect any goodwill to be tax deductible. This acquisition is not considered material for purposes of further disclosure.
Investopedia.com. On August 3, 2010, the Company completed the acquisition of Investopedia.com (“Investopedia”), a leading financial information and investing education website. Under the terms of the agreement, the Company acquired the assets and assumed certain liabilities of Investopedia for an aggregate purchase price of $41.7 million. Investopedia provides consumers with a comprehensive library of financial terms, articles, tutorials, and investing education tools.
Investopedia provides content, organic traffic and established advertiser relationships in the financial services advertising vertical, as well as an experienced team and synergy opportunities with the Company's existing business units within its Media and Owned & Operated Websites segments. These factors contributed to a purchase price in excess of the fair value of Investopedia's net tangible and intangible assets acquired, and, as a result, the Company has recorded goodwill in connection with this transaction. The results of Investopedia's operations are included in the Company's consolidated financial statements beginning on August 3, 2010. This acquisition is not considered material for purposes of further disclosure.
5. DISCONTINUED OPERATIONS
On February 1, 2010, the Company completed the disposition of its promotional lead generation marketing business, operated through its subsidiary Web Marketing Holdings LLC ("Web Clients"). The proceeds from the sale consisted of a $45.0 million (face amount) five-year note receivable bearing interest at the rate of five percent. The estimated fair value of the note receivable was $32.8 million on the date of sale. Refer to Note 6 for additional information on the note receivable. The divestiture generated, in the first quarter of 2010, a pre-tax gain of $1.1 million, and a $10.0 million gain net of income taxes due to an $8.9 million tax benefit related to tax deductible goodwill that was realized upon the sale of Web Clients. The historical results of Web Clients are treated as discontinued operations herein.
The following amounts related to Web Clients were derived from historical financial information and have been segregated from continuing operations and reported as discontinued operations (in thousands):
|
| | | | | | | | |
| | Nine-month Period Ended September 30, |
| | 2011 | | 2010 |
Revenue | | $ | — |
| | $ | 5,926 |
|
| | | | |
Loss before income taxes from discontinued operations | | — |
| | (222 | ) |
Income tax benefit | | — |
| | (88 | ) |
Loss from discontinued operations, net of tax | | $ | — |
| | $ | (134 | ) |
6. NOTE RECEIVABLE
As discussed in Note 5, the Company sold its Web Clients business on February 1, 2010. The net proceeds from the sale of approximately $32.8 million consisted of the estimated discounted fair value of a $45.0 million (face amount) five-year note receivable bearing interest at the rate of five percent, with monthly payments amortized over a ten year period and a balloon payment at the end of the fifth year. The note is collateralized by substantially all of the assets of the buyer, consisting of Web Clients and other unrelated businesses. The collateralization of Web Clients resulted in the identification of Web Clients as a variable interest entity. However, because the Company does not have the power to direct the day-to-day operations of Web Clients and the risk of loss is limited to the amount of the note receivable, the Company is not considered the primary beneficiary and is not required to consolidate this variable interest entity. Other than the note receivable, the Company has not, nor does it intend to, provide financial or other support to Web Clients.
The following table details the composition of the note receivable at September 30, 2011 and December 31, 2010 (in thousands):
|
| | | | | | | |
| September 30, 2011 | | December 31, 2010 |
Note receivable, gross | $ | 39,595 |
| | $ | 42,348 |
|
Discount | (7,968 | ) | | (9,712 | ) |
Note receivable, net of discount | 31,627 |
| | 32,636 |
|
Less: current portion | (1,515 | ) | | (1,369 | ) |
Note receivable, less current portion | $ | 30,112 |
| | $ | 31,267 |
|
The Company classifies the portion of the note receivable due within one year as current assets in the caption “Prepaid expenses and other current assets” in the accompanying Condensed Consolidated Balance Sheets. The total long-term portion of the note receivable as of September 30, 2011 is classified separately on the Condensed Consolidated Balance Sheets. Through the Company's review of the buyer's financial statements and its history of on-time payments, the Company determined that as of September 30, 2011 and December 31, 2010, an allowance for credit loss was not required. The Company reflects interest income associated with this note in the “Interest and other income, net” caption in the accompanying Condensed Consolidated Statements of Operations. Total interest income related to this note was $1.1 million and $3.3 million for the three- and nine-month periods ended September 30, 2011. Total interest income related to this note was $1.1 million and $3.0 million for the three- and nine-month periods ended September 30, 2010.
7. GOODWILL AND INTANGIBLE ASSETS
The changes in the carrying amount of goodwill, by reporting unit, for the nine-month period ended September 30, 2011 were as follows (in thousands):
|
| | | | | | | | | | | | | | | |
| Affiliate Marketing | | Media | | Owned & Operated Websites | | Total |
Balance at December 31, 2010 | $ | 30,441 |
| | $ | 105,914 |
| | $ | 46,863 |
| | $ | 183,218 |
|
Foreign currency translation adjustments | (7 | ) | | (3 | ) | | 135 |
| | 125 |
|
Tax adjustments | — |
| | (9 | ) | | — |
| | (9 | ) |
Acquisitions | — |
| | 255,327 |
| | — |
| | 255,327 |
|
Balance at September 30, 2011 | $ | 30,434 |
| | $ | 361,229 |
| | $ | 46,998 |
| | $ | 438,661 |
|
Goodwill, accumulated impairment losses and the net carrying amount of goodwill, by reporting unit, as of September 30, 2011 and December 31, 2010 were as follows (in thousands):
|
| | | | | | | | | | | | | | | |
| Affiliate Marketing | | Media | | Owned & Operated Websites | | Total |
September 30, 2011: | | | | | | | |
Goodwill | $ | 30,434 |
| | $ | 473,229 |
| | $ | 256,998 |
| | $ | 760,661 |
|
Accumulated impairment losses | — |
| | (112,000 | ) | �� | (210,000 | ) | | (322,000 | ) |
Goodwill, net | $ | 30,434 |
| | $ | 361,229 |
| | $ | 46,998 |
| | $ | 438,661 |
|
| | | | | | | |
December 31, 2010: | | | | | | | |
Goodwill | $ | 30,441 |
| | $ | 217,914 |
| | $ | 256,863 |
| | $ | 505,218 |
|
Accumulated impairment losses | — |
| | (112,000 | ) | | (210,000 | ) | | $ | (322,000 | ) |
Goodwill, net | $ | 30,441 |
| | $ | 105,914 |
| | $ | 46,863 |
| | $ | 183,218 |
|
The gross balance, accumulated amortization and net carrying amount of the Company’s intangible assets as of September 30, 2011 and December 31, 2010 were as follows (in thousands):
|
| | | | | | | | | | | |
| Gross Balance | | Accumulated Amortization | | Net Carrying Amount |
September 30, 2011: | |
| | |
| | |
|
Customer, affiliate and advertiser relationships | $ | 107,831 |
| | $ | (37,910 | ) | | $ | 69,921 |
|
Trademarks, trade names and domain names | 33,829 |
| | (19,472 | ) | | 14,357 |
|
Developed technologies and websites | 66,220 |
| | (30,815 | ) | | 35,405 |
|
Covenants not to compete | 11,570 |
| | (8,245 | ) | | 3,325 |
|
Total intangible assets | $ | 219,450 |
| | $ | (96,442 | ) | | $ | 123,008 |
|
| | | | | |
December 31, 2010: | | | | | |
Customer, affiliate and advertiser relationships | $ | 48,327 |
| | $ | (39,507 | ) | | $ | 8,820 |
|
Trademarks, trade names and domain names | 29,811 |
| | (16,899 | ) | | 12,912 |
|
Developed technologies and websites | 34,399 |
| | (23,690 | ) | | 10,709 |
|
Covenants not to compete | 7,500 |
| | (6,416 | ) | | 1,084 |
|
Total intangible assets | $ | 120,037 |
| | $ | (86,512 | ) | | $ | 33,525 |
|
For the nine-month period ended September 30, 2011, the increase in the gross intangible assets balance was primarily due to the acquired intangibles of Dotomi and Greystripe of $82.5 million and $24.3 million, respectively, and foreign currency translation adjustments of approximately $0.2 million, offset by a $7.5 million write-off of a fully amortized customer relationship asset. The Company recognized amortization expense of $6.4 million and $5.4 million on intangible assets for the three-month periods ended September 30, 2011 and 2010, respectively. Amortization expense was $17.5 million and $15.3 million for the nine-month periods ended September 30, 2011 and 2010, respectively. Estimated intangible asset amortization
expense for the remainder of 2011, the succeeding five years and thereafter, is as follows (in thousands):
|
| | | |
Three months ending December 31, 2011 | $ | 8,823 |
|
2012 | $ | 32,422 |
|
2013 | $ | 24,891 |
|
2014 | $ | 23,806 |
|
2015 | $ | 20,035 |
|
Thereafter | $ | 13,031 |
|
8. ACCOUNTS RECEIVABLE
Accounts receivable are stated net of an allowance for doubtful accounts and sales credits of $4.7 million at September 30, 2011 and $4.0 million at December 31, 2010. No customers accounted for more than 10% of the accounts receivable balance at September 30, 2011 or December 31, 2010.
9. PROPERTY AND EQUIPMENT
Property and equipment consisted of the following at September 30, 2011 and December 31, 2010 (in thousands):
|
| | | | | | | |
| September 30, 2011 | | December 31, 2010 |
Computer equipment and purchased software | $ | 43,404 |
| | $ | 34,582 |
|
Furniture and equipment | 4,705 |
| | 4,464 |
|
Leasehold improvements | 3,220 |
| | 2,415 |
|
Property and equipment, gross | 51,329 |
| | 41,461 |
|
Less: accumulated depreciation and amortization | (31,433 | ) | | (29,047 | ) |
Total property and equipment, net | $ | 19,896 |
| | $ | 12,414 |
|
10. FAIR VALUE MEASUREMENT OF ASSETS
As of September 30, 2011 and December 31, 2010, the Company held certain immaterial assets that are required to be measured at fair value on a recurring basis. GAAP establishes a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include: Level 1, defined as fair value measured based on observable inputs such as quoted prices in active markets for identical assets; Level 2, defined as fair value measured based on observable inputs such as quoted prices in active markets for similar assets, and inputs other than quoted prices in active markets that are either directly or indirectly observable and for identifiable assets in less active markets; and Level 3, defined as fair value measured based on unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions. The fair value hierarchy also requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value.
11. COMMITMENTS AND CONTINGENCIES
On April 8, 2008, Hypertouch, Inc. filed an action against the Company in the Superior Court of California, County of Los Angeles. The complaint asserted causes of action for violation of California Business & Professions Code §§ 17529.5 and 17200, et seq., arising from the plaintiff's alleged receipt of a large number of email messages allegedly transmitted by the Company "and/or (the Company's) agents" and seeks statutory damages for each such email. This case settled in October 2011. The terms of the settlement are not material to the Company's financial statements.
From time to time, the Company may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, the Company may receive letters alleging infringement of patent or other intellectual property rights. The Company is not currently a party to any material legal proceedings, nor is the Company aware of any pending or threatened litigation that is reasonably possible to have a material adverse effect on the Company's business, operating results, cash flows or financial condition should such litigation be resolved unfavorably.
12. INCOME TAXES
As of December 31, 2010, the Company had recorded a liability of $31.8 million for unrecognized tax benefits. During the three- and nine-month periods ended September 30, 2011, the Company’s liability for unrecognized tax benefits increased by $0.4 million and $1.1 million, respectively, as a result of income tax positions taken during the period, increased by $0.5 million acquired unrecognized tax benefits for the three- and nine-month periods ended September 30, 2011, and decreased by $17.6 million as a result of expiration of certain statutes of limitations, resulting in a total liability for unrecognized tax benefits at September 30, 2011 of $15.8 million. If recognized in future periods, this liability for unrecognized tax benefits would be recorded as a reduction to income tax expense. Facts and circumstances could arise in the twelve-month period following September 30, 2011 that could cause the Company to reduce the liability for unrecognized tax benefits, including, but not limited to, settlement of income tax positions or expiration of the statutes of limitations. Because the ultimate resolution of uncertain tax positions depends on many factors and assumptions, the Company is not able to estimate the range of potential changes in the liability for unrecognized tax benefits or the timing of such changes.
The Company’s policy is to recognize interest and penalties expense, if any, related to unrecognized tax benefits as a component of income tax expense. The Company recognized $0.2 million and $0.4 million in gross interest and penalties expense related to unrecognized tax benefits in the three-month periods ended September 30, 2011 and 2010, respectively, offset by a reversal of prior accrued interest of $2.8 million and $4.4 million, respectively, as a result of the expiration of certain statutes of limitations. During the nine-month periods ended September 30, 2011 and 2010, the Company recognized $1.0 million and $1.7 million, respectively, in gross interest and penalties expense related to unrecognized tax benefits, offset by a reversal of prior accrued interest as discussed above. During the three-month period ended September 30, 2011, the Company assumed $3.4 million of gross interest and penalties related to acquired unrecognized tax benefits. The Company had an accrual for interest and penalties in the amount of $7.2 million and $5.6 million at September 30, 2011 and December 31, 2010, respectively, related to unrecognized tax benefits. These amounts are included in non-current income taxes payable.
The Company’s uncertain tax positions are related to tax years that remain subject to examination by the relevant tax authorities. These include the 2008 through 2010 tax years for federal purposes, 1999 and 2004 through 2010 tax years for various state jurisdictions, and 2004 through 2010 tax years for various foreign jurisdictions. The Company is currently under Internal Revenue Service audit examination for the 2007 tax year, as well as various state and foreign jurisdictions for various tax years.
13. STOCKHOLDERS’ EQUITY
In September 2001, the Company’s board of directors authorized a stock repurchase program (the “Program”) to allow for the repurchase of shares of the Company’s common stock at prevailing market prices in the open market or through unsolicited negotiated transactions. Since the inception of the Program and through December 31, 2010, the Company’s board of directors authorized a total of $547.7 million for repurchases under the Program and the Company had repurchased a total of 54.7 million shares of its common stock for approximately $447.7 million. In August 2011, the Company’s board of directors authorized $85.6 million for additional repurchases under the Program, bringing the remaining balance of the authorization to $100.0 million. The Company repurchased 4.3 million shares for $63.1 million and 6.9 million shares for $100.7 million during the three- and nine-month periods ended September 30, 2011, respectively. As of September 30, 2011, up to an additional $84.9 million of the Company’s capital may be used to repurchase shares of the Company’s outstanding common stock under the Program.
Repurchases have been funded from available working capital, and all shares have been retired subsequent to their
repurchase. There is no guarantee as to the exact number of shares that will be repurchased by the Company, and the Company may discontinue repurchases at any time that management or the Company’s board of directors determines additional repurchases are not warranted. The amounts authorized by the Company’s board of directors exclude broker commissions.
14. NET INCOME PER COMMON SHARE
The following table sets forth the computation of basic and diluted net income per common share for the periods indicated (in thousands, except per share data):
|
| | | | | | | | | | | | | | | |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
Net income | $ | 37,910 |
| | $ | 36,177 |
| | $ | 71,753 |
| | $ | 69,448 |
|
| | | | | | | |
Weighted-average common shares outstanding - basic | 80,112 |
| | 81,228 |
| | 79,924 |
| | 81,884 |
|
Dilutive effect of stock options and employee benefit plans | 1,165 |
| | 586 |
| | 1,068 |
| | 617 |
|
Number of shares used to compute net income per common share - diluted | 81,277 |
| | 81,814 |
| | 80,992 |
| | 82,501 |
|
| | | | | | | |
Net income per common share: | |
| | |
| | | | |
Basic | $ | 0.47 |
| | $ | 0.45 |
| | $ | 0.90 |
| | $ | 0.85 |
|
Diluted | $ | 0.47 |
| | $ | 0.44 |
| | $ | 0.89 |
| | $ | 0.84 |
|
Employee stock-based awards totaling 438,000 shares and 1,879,000 shares during the three-month periods ended September 30, 2011 and 2010, respectively, were excluded from the computation of diluted net income per common share because their effect would have been anti-dilutive under the treasury stock method. For the nine-month periods ended September 30, 2011 and 2010, the number of anti-dilutive shares excluded from the diluted net income per common share computation was 589,000 and 2,259,000, respectively.
15. CREDIT AGREEMENT
On August 19, 2011, the Company entered into an Amended and Restated Credit Agreement (the "Credit Facility"), which replaced the Company's previous $100.0 million line of credit. The Credit Facility consists of a revolving loan commitment of $150.0 million and a term loan of $50.0 million. The Credit Facility expires on August 19, 2016. Borrowings under the facility bear interest at either (i) the Base Rate, which is equal to the highest of (a) the Agent's prime rate, (b) the federal funds rate plus 1.50% and (c) the one month reserve adjusted daily LIBOR rate plus 1.50%, or (ii) the London Interbank Offered Rate ("LIBOR"), in each case plus an applicable margin as in effect at each interest calculation date. The applicable margin in effect from time to time is based on the Company’s total leverage ratio. The applicable margins range from 1.25% to 2.00% for LIBOR loans and from 0.25% to 1.00% for Base Rate loans.
Certain of the Company's domestic subsidiaries have guaranteed the obligations of the Company and all future domestic subsidiaries of the Company also are required to guarantee the obligations of the Company under the Credit Facility. The Company's obligations are secured by a lien on substantially all of its present and future assets pursuant to a separate security agreement (the "Security Agreement"). In addition, the obligations of each subsidiary guarantor are secured by a lien on substantially all of such subsidiary’s present and future assets pursuant to a separate guaranty agreement (the "Guaranty Agreement"). The subsidiary guarantees and the collateral under the Security Agreement are subject to release upon fulfillment of certain conditions specified in the Credit Facility, Security Agreement and the Guaranty Agreement.
The Credit Facility is available to be used by the Company to, among other things, fund its working capital needs and for other general corporate purposes, including acquisitions and stock repurchases. We used borrowings under the Credit Facility to fund a portion of the Dotomi acquisition described in Note 4. The Company pays a commitment fee on the unused portion of the revolving loan commitment amount up to a maximum of 0.35% based on the Company’s total leverage ratio. The agreement also contains customary events of default such as failure to pay interest or principal when due, material inaccuracy of representations or warranties, bankruptcy events, change of control, a material adverse change in financial condition or operations, or a default of covenant. Upon the occurrence of an event of default, the principal and accrued interest under the Credit Facility then outstanding may be declared due and payable. At September 30, 2011, there was $95.0 million outstanding under the revolving loan commitment, and $50.0 million was outstanding under the term loan. The difference between the
carrying amount and the fair value of the debt outstanding is not material. The term loan requires payments of $2.5 million per quarter on the last day of each calendar quarter beginning with the fourth quarter of 2011. Term loan maturities on a calendar year basis are as follows (in thousands):
|
| | | | | | | | | | | | | | | | | | | | | | | |
| Q4 2011 | | 2012 | | 2013 | | 2014 | | 2015 | | 2016 |
Contractual debt obligation maturities | $ | 2,500 |
| | $ | 10,000 |
| | $ | 10,000 |
| | $ | 10,000 |
| | $ | 10,000 |
| | $ | 7,500 |
|
The Company has provided various representations and agreed to certain financial covenants including a total leverage ratio, minimum trailing-twelve month EBITDA (defined as earnings before interest income, income taxes, depreciation, amortization, stock-based compensation, and certain other non-cash or non-recurring income or expenses) of $100 million through September 2012 and $125 million thereafter, and minimum unrestricted, unencumbered liquid asset requirements. At September 30, 2011 and December 31, 2010, the Company was in compliance with all of the financial covenants of the Credit Facility.
In conjunction with the term loan borrowing under the Credit Facility, the Company entered into an interest rate swap agreement to limit its exposure to fluctuations in interest rates and fix the interest payments on the term loan. The terms of the swap match the critical terms of the term loan. Under the swap agreement, the Company pays a fixed rate of 0.91% and receives one-month LIBOR, which is the benchmark interest rate on the variable rate term loan. The fair value of the swap at September 30, 2011 and its impact on interest expense for the quarter then ended is immaterial to the Company's consolidated financial statements.
16. SEGMENTS, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS
The Company derives its revenue from four business segments. These business segments are presented on a worldwide basis and include: Affiliate Marketing, Media, Owned & Operated Websites, and Technology. As a result of the recent acquisition of Dotomi, which is currently included in the Media segment, the Company is in the process of finalizing its assessment of its reporting segments, and if necessary, the Company will make any required changes in the fourth quarter of 2011. The following table provides revenue and segment income from continuing operations for each of the Company’s four business segments. Segment income from continuing operations, as shown below, is the performance measure used by management to assess segment performance and excludes the effects of stock-based compensation, amortization of intangible assets and corporate expenses. Corporate expenses consist of those costs not directly attributable to a business segment, and include: salaries and benefits for the Company’s executive, finance, legal, corporate governance, human resources, and facilities organizations; fees for professional service providers including audit, tax, Sarbanes-Oxley compliance, acquisition related costs, and certain legal fees; insurance; and, other corporate expenses.
|
| | | | | | | | | | | | | | | |
| Revenue | | Segment Income from Continuing Operations |
| Three-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
| (in thousands) |
Affiliate Marketing | $ | 32,525 |
| | $ | 29,841 |
| | $ | 18,808 |
| | $ | 16,540 |
|
Media | 52,714 |
| | 33,321 |
| | 10,858 |
| | 7,825 |
|
Owned & Operated Websites | 40,460 |
| | 35,913 |
| | 8,178 |
| | 7,133 |
|
Technology | 10,399 |
| | 7,901 |
| | 6,043 |
| | 4,188 |
|
Inter-segment revenue | (110 | ) | | (208 | ) | | — |
| | — |
|
Total | $ | 135,988 |
| | $ | 106,768 |
| | $ | 43,887 |
| | $ | 35,686 |
|
| | | | | | | |
| Revenue | | Segment Income from Continuing Operations |
| Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
| (in thousands) |
Affiliate Marketing | $ | 99,615 |
| | $ | 87,938 |
| | $ | 58,413 |
| | $ | 47,863 |
|
Media | 131,902 |
| | 95,761 |
| | 27,714 |
| | 23,057 |
|
Owned & Operated Websites | 118,961 |
| | 95,796 |
| | 24,120 |
| | 17,527 |
|
Technology | 27,572 |
| | 23,405 |
| | 14,902 |
| | 12,051 |
|
Inter-segment revenue | (489 | ) | | (849 | ) | | — |
| | — |
|
Total | $ | 377,561 |
| | $ | 302,051 |
| | $ | 125,149 |
| | $ | 100,498 |
|
A reconciliation of total segment income from operations to consolidated income from operations is as follows for each period (in thousands):
|
| | | | | | | | | | | | | | | |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
Segment income from operations | $ | 43,887 |
| | $ | 35,686 |
| | $ | 125,149 |
| | $ | 100,498 |
|
Corporate expenses | (6,291 | ) | | (6,318 | ) | | (18,945 | ) | | (19,559 | ) |
Stock-based compensation | (3,715 | ) | | (1,681 | ) | | (8,246 | ) | | (5,838 | ) |
Amortization of intangible assets | (6,419 | ) | | (5,376 | ) | | (17,454 | ) | | (15,278 | ) |
Consolidated income from operations | $ | 27,462 |
| | $ | 22,311 |
| | $ | 80,504 |
| | $ | 59,823 |
|
Depreciation and leasehold amortization expense included in the determination of segment income from operations as presented above for the Affiliate Marketing, Media, Owned & Operated Websites, and Technology segments is as follows for each period (in thousands):
|
| | | | | | | | | | | | | | | |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
Affiliate Marketing | $ | 254 |
| | $ | 271 |
| | $ | 794 |
| | $ | 778 |
|
Media | 1,024 |
| | 623 |
| | 2,412 |
| | 1,686 |
|
Owned & Operated Websites | 426 |
| | 405 |
| | 1,325 |
| | 1,162 |
|
Technology | 258 |
| | 203 |
| | 767 |
| | 640 |
|
Corporate | 74 |
| | 162 |
| | 254 |
| | 612 |
|
Total | $ | 2,036 |
| | $ | 1,664 |
| | $ | 5,552 |
| | $ | 4,878 |
|
The Company’s operations are domiciled in the United States with operations internationally in Europe, Canada, South Africa, Korea, China, and Japan through wholly-owned subsidiaries. Revenue is attributed to a geographic region based upon the country from which the customer relationship is maintained. The Company’s operations in Canada and China primarily support the revenue generated in the United States and, therefore, the costs associated with these operations are attributed to the United States in the determination of geographic income from operations shown below.
The Company’s geographic information was as follows (in thousands):
|
| | | | | | | | | | | | | | | |
| Revenue |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
United States | $ | 108,778 |
| | $ | 86,899 |
| | $ | 297,783 |
| | $ | 239,941 |
|
United Kingdom | 15,062 |
| | 12,001 |
| | 44,438 |
| | 34,754 |
|
Other countries | 13,729 |
| | 9,851 |
| | 39,808 |
| | 31,621 |
|
Inter-regional eliminations | (1,581 | ) | | (1,983 | ) | | (4,468 | ) | | (4,265 | ) |
Total | $ | 135,988 |
| | $ | 106,768 |
| | $ | 377,561 |
| | $ | 302,051 |
|
| | | | | | | |
| Income from Operations |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
United States | $ | 24,315 |
| | $ | 19,613 |
| | $ | 71,987 |
| | $ | 50,668 |
|
United Kingdom | 3,217 |
| | 2,408 |
| | 10,434 |
| | 6,936 |
|
Other countries | (70 | ) | | 290 |
| | (1,917 | ) | | 2,219 |
|
Total | $ | 27,462 |
| | $ | 22,311 |
| | $ | 80,504 |
| | $ | 59,823 |
|
For the three-month periods ended September 30, 2011 and 2010, one customer, Google, accounted for approximately 15.3% and 17.0%, respectively, of total revenue. For the nine-month periods ended September 30, 2011 and 2010, one customer, Google, accounted for approximately 16.1% and 15.0% respectively, of total revenue. Revenue from Google is recognized entirely in the Company's Owned & Operated Websites segment.
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
CAUTIONARY STATEMENT
This report contains forward-looking statements based on our current expectations, estimates and projections about our industry, management’s beliefs, and certain assumptions made by us. Words such as “anticipates,” “expects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “may,” “will” and variations of these words or similar expressions are intended to identify forward-looking statements. In addition, any statements that refer to expectations, projections or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. Such statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors. The section entitled “Risk Factors” in this Form 10-Q and similar discussions in our Annual Report on Form 10-K for the year ended December 31, 2010, and in our other SEC filings, discuss some of the important risk factors that may affect our business, results of operations and financial condition. You should carefully consider those risks, in addition to the other information in this report, and in our other filings with the SEC, before deciding to invest in our company or to maintain or increase your investment. We undertake no obligation to revise or update publicly any forward-looking statements for any reason. The information contained in this Form 10-Q is not a complete description of our business or the risks associated with an investment in our common stock. We urge you to carefully review and consider the various disclosures made by us in this report and in our other reports filed with the SEC that discuss our business in greater detail and advise interested parties of certain risks, uncertainties and other factors that may affect our business, results of operations or financial condition.
OVERVIEW
ValueClick, Inc. and its subsidiaries (collectively "ValueClick" or the "Company" or in the first person, "we", "us" and "our") is one of the world's largest and most comprehensive online marketing services companies. We sell targeted and measurable online advertising campaigns and programs for advertisers and advertising agency customers, generating qualified customer leads, online sales and increased brand recognition on their behalf with large numbers of online consumers.
Our customers are primarily direct marketers, brand advertisers and the advertising agencies that service these groups. The proposition we offer our customers includes: one of the industry's broadest online marketing services portfolios—including
performance-based campaigns and programs where marketers only pay for advertising when it generates a customer lead or product sale; our ability to target campaigns to reach the online consumers our customers are most interested in; and the scale at which we can deliver results for online advertising campaigns.
We generate the audiences for our advertisers' campaigns through a combination of: networks of third-party websites, ad exchanges, mobile applications, spot buys from large publisher partners, and search engines. We optimize these inventory sources for specific marketing goals, and deliver the campaigns across the appropriate sources to meet our advertisers' target campaign metrics. As a result of our significant customer relationships and ability to access large volumes of online and mobile inventory, we are one of the industry's largest providers, with: industry expertise and proprietary technology platforms for online advertising inventory aggregation; campaign targeting and optimization, delivery, measurement, and reporting; and, payment settlement and delivery services. We also own and operate a number of websites in the areas of comparison shopping, coupons and deals, financial services, and other verticals.
Our publisher partners enjoy efficient and effective monetization of their online advertising inventory through representation by our direct sales teams in major U.S. and European media markets, participation in large-scale advertiser and advertising agency campaigns they may not have access to on their own, enhanced monetization through our proprietary campaign optimization and targeting technology, and settlement services to facilitate payments to publishers for the online inventory utilized by the advertisers. As we do not primarily compete directly with our publisher partners for online consumers, we act as a trusted partner in helping online publishers monetize their online audience and advertising inventory.
We believe that the effectiveness of our online marketing services is dependent on the quality of our networks and our publisher partner relationships. As such, we have established stringent quality standards that include publisher rejection from our networks due to inappropriate content, illegal activity and fraudulent clicking activity, among other criteria. We enforce these quality standards using a combination of manual and automated auditing processes that continually monitor and review both website content and adherence to advertiser campaign specifications.
We derive our revenue from four business segments. These business segments are presented on a worldwide basis and include Affiliate Marketing, Media, Owned & Operated Websites, and Technology, which are described in more detail below.
AFFILIATE MARKETING
ValueClick's Affiliate Marketing segment, which operates under the "Commission Junction" brand name, provides the technology, network and customer service that, in combination, enable advertisers to create their own fully-commissioned online sales force comprised of third-party website publishers, also known as affiliates. Advertisers that utilize the Commission Junction platform generally are only obligated to pay affiliates when the affiliate delivers a consumer who achieves the desired result, which is typically a closed e-commerce transaction or a new customer lead. By joining the Commission Junction network, advertisers gain access to: a) the Company's proprietary technology platform that has been developed over the past decade and is completely focused on the unique needs of the affiliate marketing channel; b) a proprietary network of tens of thousands of high-quality website publishers; and c) the Company's digital marketing expertise and campaign management teams who ensure advertisers' campaigns are optimized for maximum performance. Commission Junction's revenues are driven primarily by variable compensation that is generally based on either a percentage of commissions paid by the Company's customers to affiliates or on a percentage of transaction revenue generated by the Company's customers from the programs managed with the Company's affiliate marketing platforms.
MEDIA
ValueClick's Media segment, which has historically operated under the "ValueClick Media" brand name, provides a comprehensive suite of online marketing services and tailored programs that help marketers create and increase awareness for their products and brands, attract visitors and generate leads and sales through the Internet and mobile applications. In addition, in August 2011, we acquired Dotomi, Inc. ("Dotomi"), a leading provider of data-driven, intelligent display media for major retailers, and in April 2011, we acquired Greystripe, Inc. ("Greystripe"), the largest brand-focused mobile advertising network. We have integrated Dotomi and Greystripe into our Media segment. ValueClick Media, Dotomi and Greystripe (collectively "ValueClick Media") are able to access their customers' target audiences through the unique combination of: proprietary broad-based network of thousands of high-quality online publishers; proprietary relationships with leading mobile application developers; vertically-focused networks in the areas of pharma/healthcare (AdRx Media), home and garden (Modern Living Media) and motherhood (Mom's Media); its ability to acquire inventory by bidding on a real-time basis through ad exchanges and other channels; and its ability to access inventory from ValueClick's owned and operated websites, as described below. ValueClick Media applies its proprietary data and targeting and optimization technologies to these inventory sources to ensure that the metrics that are most important to its customers are achieved. ValueClick Media's services are sold on
a variety of pricing models, including cost-per-action ("CPA"), cost-per-thousand-impression ("CPM"), and cost-per-click ("CPC"). On February 1, 2010, the Company divested its promotional lead generation marketing business. The results of operations of the promotional lead generation marketing business are reported as discontinued operations for all periods presented. See Note 5 to our condensed consolidated financial statements contained in the quarterly report on Form 10-Q for additional information on this divestiture.
OWNED & OPERATED WEBSITES
ValueClick's Owned & Operated Websites segment services are offered through a number of branded websites, including Pricerunner, Smarter.com, Couponmountain.com, and Investopedia.com, and a limited number of content websites in key online verticals such as healthcare, finance, travel, home and garden, education, and business services.
The Pricerunner comparison shopping destination websites operate in the United Kingdom, Sweden, Germany, France, Denmark, and Austria. The Smarter.com and Couponmountain.com websites operate primarily in the United States and, to a lesser extent, Japan and China. The Pricerunner and Smarter.com websites enable consumers to research and compare products from among thousands of online and/or offline merchants using its proprietary technologies. The Company gathers product and merchant data and organizes it into comprehensive catalogs on its destination websites, along with relevant consumer and professional reviews. The Couponmountain.com website allows consumers to locate coupons and deals related to products and services that may be of interest to them. The Company's Investopedia.com website, which the Company acquired in August 2010, provides information on a broad range of financial and investment topics, including a proprietary dictionary of financial terms, and the Company's other vertical content websites offer consumers information and reference material across a variety of topics. The Company's services in these areas are free for consumers, and revenue is generated in one of three ways: on a CPC basis for traffic delivered to the customers' websites from listings on the Company's websites; on a CPA basis when a consumer completes a purchase or other specific event; and on a CPM basis for display advertising shown on the Company's websites.
In addition to the Company's destination websites, Search123, which operates primarily in Europe, is ValueClick's self-service paid search offering that generates its traffic primarily through syndication relationships with content websites. Search syndication revenues are driven primarily on a CPC basis.
TECHNOLOGY
ValueClick's Technology segment, which operates under the "Mediaplex" brand name, is an application services provider ("ASP") offering technology products and services that enable marketers to implement and manage their online advertising across multiple channels including display, email, paid search, natural search, on-site, offline and affiliate. Mediaplex's MOJO® product suite is supported by a single proprietary technology platform, which has the ability to manage all aspects of online advertising from campaign implementation to real-time behavioral targeting to enterprise-level cross channel analysis. Revenues are primarily driven by software access and usage fees which are priced on a CPM or email-delivered basis.
SEGMENT OPERATING RESULTS
The following table provides revenue, cost of revenue, gross profit, operating expenses, and income from operations information for each of our four business segments. Segment income from operations, as shown below, is the performance measure used by management to assess segment performance and excludes the effects of: stock-based compensation, amortization of intangible assets and corporate expenses. Corporate expenses consist of those costs not directly attributable to a business segment, and include: salaries and benefits for our executive, finance, legal, corporate governance, human resources, and facilities organizations; fees for professional service providers including audit, tax, Sarbanes-Oxley compliance, acquisition related costs, and certain legal matters; insurance; and, other corporate expenses. A reconciliation of segment income from operations to consolidated income from operations and a reconciliation of segment revenue to consolidated revenue are also provided in the following table.
|
| | | | | | | | | | | | | | | |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
| (in thousands) |
Affiliate Marketing | |
| | |
| | | | |
Revenue | $ | 32,525 |
| | $ | 29,841 |
| | $ | 99,615 |
| | $ | 87,938 |
|
Cost of revenue | 4,260 |
| | 4,111 |
| | 12,898 |
| | 12,548 |
|
Gross profit | 28,265 |
| | 25,730 |
| | 86,717 |
| | 75,390 |
|
Operating expenses | 9,457 |
| | 9,190 |
| | 28,304 |
| | 27,527 |
|
Segment income from operations | $ | 18,808 |
| | $ | 16,540 |
| | $ | 58,413 |
| | $ | 47,863 |
|
| | | | | | | |
Media | |
| | |
| | | | |
Revenue | $ | 52,714 |
| | $ | 33,321 |
| | $ | 131,902 |
| | $ | 95,761 |
|
Cost of revenue | 26,104 |
| | 18,239 |
| | 68,899 |
| | 51,000 |
|
Gross profit | 26,610 |
| | 15,082 |
| | 63,003 |
| | 44,761 |
|
Operating expenses | 15,752 |
| | 7,257 |
| | 35,289 |
| | 21,704 |
|
Segment income from operations | $ | 10,858 |
| | $ | 7,825 |
| | $ | 27,714 |
| | $ | 23,057 |
|
| | | | | | | |
Owned & Operated Websites | |
| | |
| | | | |
Revenue | $ | 40,460 |
| | $ | 35,913 |
| | $ | 118,961 |
| | $ | 95,796 |
|
Cost of revenue | 14,452 |
| | 5,473 |
| | 34,482 |
| | 15,990 |
|
Gross profit | 26,008 |
| | 30,440 |
| | 84,479 |
| | 79,806 |
|
Operating expenses | 17,830 |
| | 23,307 |
| | 60,359 |
| | 62,279 |
|
Segment income from operations | $ | 8,178 |
| | $ | 7,133 |
| | $ | 24,120 |
| | $ | 17,527 |
|
| | | | | | | |
Technology | |
| | |
| | | | |
Revenue | $ | 10,399 |
| | $ | 7,901 |
| | $ | 27,572 |
| | $ | 23,405 |
|
Cost of revenue | 999 |
| | 826 |
| | 2,805 |
| | 2,451 |
|
Gross profit | 9,400 |
| | 7,075 |
| | 24,767 |
| | 20,954 |
|
Operating expenses | 3,357 |
| | 2,887 |
| | 9,865 |
| | 8,903 |
|
Segment income from operations | $ | 6,043 |
| | $ | 4,188 |
| | $ | 14,902 |
| | $ | 12,051 |
|
| | | | | | | |
Reconciliation of segment income from operations to consolidated income from operations: | |
| | |
| | | | |
Total segment income from operations | $ | 43,887 |
| | $ | 35,686 |
| | $ | 125,149 |
| | $ | 100,498 |
|
Corporate expenses | (6,291 | ) | | (6,318 | ) | | (18,945 | ) | | (19,559 | ) |
Stock-based compensation | (3,715 | ) | | (1,681 | ) | | (8,246 | ) | | (5,838 | ) |
Amortization of intangible assets | (6,419 | ) | | (5,376 | ) | | (17,454 | ) | | (15,278 | ) |
Consolidated income from operations | $ | 27,462 |
| | $ | 22,311 |
| | $ | 80,504 |
| | $ | 59,823 |
|
| | | | | | | |
Reconciliation of segment revenue to consolidated revenue: | | |
| | | | |
Affiliate Marketing | $ | 32,525 |
| | $ | 29,841 |
| | $ | 99,615 |
| | $ | 87,938 |
|
Media | 52,714 |
| | 33,321 |
| | 131,902 |
| | 95,761 |
|
Owned & Operated Websites | 40,460 |
| | 35,913 |
| | 118,961 |
| | 95,796 |
|
Technology | 10,399 |
| | 7,901 |
| | 27,572 |
| | 23,405 |
|
Inter-segment eliminations | (110 | ) | | (208 | ) | | (489 | ) | | (849 | ) |
Consolidated revenue | $ | 135,988 |
| | $ | 106,768 |
| | $ | 377,561 |
| | $ | 302,051 |
|
RESULTS OF OPERATIONS—THREE-MONTH PERIOD ENDED SEPTEMBER 30, 2011 COMPARED TO SEPTEMBER 30, 2010
Revenue. Consolidated revenue for the three-month period ended September 30, 2011 was $136.0 million compared to $106.8 million for the same period in 2010, representing a 27.4% increase, or $29.2 million.
Affiliate Marketing segment revenue increased to $32.5 million for the three-month period ended September 30, 2011 compared to $29.8 million in the same period in 2010. This increase of $2.7 million, or 9.0%, was attributable to our domestic operations and due to an increase in transaction volumes associated with existing customers and an increase in the number of customers. Changes in our pricing or the average order value of transactions closed on our network did not have a significant impact on Affiliate Marketing revenue in the three-month period ended September 30, 2011.
Media segment revenue increased to $52.7 million for the three-month period ended September 30, 2011 compared to $33.3 million for the same period in 2010. The increase of $19.4 million, or 58.2%, in Media segment revenue was attributable to the acquisitions of Dotomi, acquired on August 31, 2011, and Greystripe, acquired on April 21, 2011, which in aggregate contributed over $14 million of revenue during the quarter ended September 30, 2011. The remainder of the increase is due to organic growth in both our domestic and international display businesses as a result of larger sales organizations and new product offerings.
Owned & Operated Websites segment revenue increased to $40.5 million for the three-month period ended September 30, 2011 compared to $35.9 million in the same period in 2010. The increase of $4.5 million, or 12.7%, was primarily attributable to increased volume in our Search123 and Pricerunner.com businesses in Europe, and our Couponmountain.com business in the United States. In the fourth quarter of 2011, we plan to begin reducing the volume of activity within the Owned & Operated Websites segment that results in search monetization, which will result in a small decrease in revenue from this segment as compared to the third quarter of 2011. Owned & Operated Websites segment revenue is concentrated with two major customers, Google and Yahoo!. A loss of, or further reduction of revenue from, one or both of these customers could have a significant negative impact on the revenue of this segment and the Company.
Technology segment revenue was $10.4 million for the three-month period ended September 30, 2011 compared to $7.9 million for the same period in 2010, an increase of $2.5 million, or 31.6%. The increase in revenue was due to new customer wins and higher volumes of ad serving in both our domestic and international operations. Technology segment revenue is concentrated with a limited number of customers. A loss of, or reduction of revenue from, one or more of these customers could have a significant negative impact on the revenue of this segment.
Cost of Revenue and Gross Profit. Cost of revenue for the Media and Owned & Operated Websites segments consists primarily of amounts that we pay to website publishers and distribution partners that are directly related to a revenue-generating event. We pay these entities on a CPC, CPA, CPM, or cost-per-lead basis. Cost of revenue for all segments also includes labor costs, depreciation on revenue-producing technologies and Internet access costs. Our consolidated cost of revenue was $45.7 million for the three-month period ended September 30, 2011 compared to $28.5 million for the same period in 2010, an increase of $17.2 million, or 60.5%. Our consolidated gross margin was 66.4% and 73.3% for the three-month periods ended September 30, 2011 and 2010, respectively. Consolidated gross margin decreased from the year ago period due to a mix shift in traffic acquisition sources for the Owned & Operated Websites segment as discussed below.
Cost of revenue for the Affiliate Marketing segment increased slightly to $4.3 million for the three-month period ended September 30, 2011 compared to $4.1 million for the same period in 2010. Our Affiliate Marketing gross margin increased to 86.9% for the three-month period ended September 30, 2011 compared to 86.2% for the same period in 2010 due to the leverage associated with increased revenue.
Cost of revenue for the Media segment increased $7.9 million, or 43.1%, to $26.1 million for the three-month period ended September 30, 2011 compared to $18.2 million for the same period in 2010 due to the inclusion of costs of revenue related to the Dotomi and Greystripe acquisitions, as well as the increased costs associated with the increase in revenue from our existing business compared to the year ago period. Our Media segment gross margin increased to 50.5% for the three-month period ended September 30, 2011 compared to 45.3% for the same period in 2010 due to the inclusion of the relatively higher gross margin Dotomi business. Excluding the impact of Dotomi, our Media segment gross margin would have been consistent with the year ago period.
Cost of revenue for the Owned & Operated Websites segment increased $9.0 million to $14.5 million for the three-month period ended September 30, 2011 compared to $5.5 million for the same period in 2010. Our Owned & Operated
Websites segment gross margin decreased to 64.3% for the three-month period ended September 30, 2011 from 84.8% for the same period in 2010 due to a mix shift in this segment's traffic acquisition strategies, which increased the mix of consumer traffic originating from distribution partners with a revenue-share relationship, and decreased the mix of consumer traffic coming from sources that we pay on a CPC basis. Traffic costs purchased on a CPC basis are included in sales and marketing expense. The mix shift of traffic sources did not have a material impact on the overall operating margin of the Owned & Operated Websites segment, as discussed below.
Technology segment cost of revenue increased slightly to $1.0 million for the three-month period ended September 30, 2011 compared to $0.8 million for the same period in 2010. Our Technology segment gross margin increased to 90.4% for the three-month period ended September 30, 2011 compared to 89.5% for the same period in 2010 due to the operating leverage associated with the higher revenue.
Operating Expenses:
Sales and Marketing. Sales and marketing expenses consist primarily of certain online and offline advertising costs, compensation and employee benefits of sales and marketing and related support teams, travel, trade shows, and marketing materials. Total sales and marketing expenses for the three-month period ended September 30, 2011 were $28.6 million compared to $29.4 million for the same period in 2010, a decrease of $0.8 million, or 2.6%. The decrease was due to lower online advertising costs in our Owned & Operated segment due to a shift in that segment's traffic acquisition strategies, as discussed above, partially offset by increased salaries and wages as a result of increased headcount in our sales staff and the inclusion of Dotomi, for one month, and Greystripe, for the entire period, in the current year. Our sales and marketing expenses as a percentage of revenue decreased to 21.0% for the three-month period ended September 30, 2011 compared to 27.5% for the same period in 2010.
General and Administrative. General and administrative expenses consist primarily of facilities costs, executive and administrative compensation and employee benefits, depreciation, professional services fees, insurance costs, bad debt expense, and other general overhead costs. General and administrative expenses increased to $15.1 million for the three-month period ended September 30, 2011 compared to $12.3 million for the same period in 2010, an increase of $2.8 million. The increase was primarily due to the acquisition of Dotomi and increased stock-based compensation, as discussed below. As a percentage of revenue, general and administrative expenses remained consistent at 11.1% compared to 11.5% for the year-ago period.
Technology. Technology expenses include costs associated with the maintenance and ongoing development of our technology platforms and network development, including compensation and employee benefits for our engineering and network operations departments, as well as costs for contracted services and supplies. Technology expenses for the three-month period ended September 30, 2011 were $12.6 million, or 9.3% of revenue, compared to $8.9 million, or 8.3% of revenue, for the same period in 2010, an increase of $3.8 million, or 42.2%. The increase in technology expenses was primarily due to increased salaries and wages as a result of increased headcount to support the growth in our business and the inclusion of Dotomi, for one month, and Greystripe, for the entire period, in the current year.
Segment Income from Operations. Affiliate Marketing segment income from operations for the three-month period ended September 30, 2011 increased 13.7%, or $2.3 million, to $18.8 million, from $16.5 million in the same period of the prior year, and represented 57.8% and 55.4% of Affiliate Marketing segment revenue in these respective periods. The increase in Affiliate Marketing segment income from operations and the higher operating margin were attributable to the operating leverage associated with the higher revenue as described above.
Media segment income from operations for the three-month period ended September 30, 2011 increased 38.8%, or $3.0 million, to $10.9 million, from $7.8 million in the same period of the prior year, and represented 20.6% and 23.5% of Media segment revenue in these respective periods. Media segment operating margin decreased from the prior year primarily due to higher operating expenses associated with increased headcount and the inclusion of Greystripe, which currently has an operating margin that is less than other components of this segment due to investments to drive growth in the mobile advertising market. These factors were partially offset by the inclusion of one month's results from Dotomi, which currently has an operating margin that is higher than other components of this segment.
Owned & Operated Websites segment income from operations for the three-month period ended September 30, 2011 increased to $8.2 million from $7.1 million in the same period of the prior year. The operating margin for this segment remained relatively consistent at 20.2% in the current period compared to 19.9% in the year ago period.
Technology segment income from operations for the three-month period ended September 30, 2011 was $6.0 million and $4.2 million for the three-month periods ended September 30, 2011 and 2010, and represented 58.1% and 53.0% of
Technology segment revenue in these respective periods. The increase in Technology segment income from operations and the higher operating margin were attributable to the operating leverage associated with the higher revenue as described above.
Stock-Based Compensation. Stock-based compensation for the three-month period ended September 30, 2011 increased to $3.7 million compared to $1.7 million for the same period in 2010. The increase in stock-based compensation is primarily due to unvested stock awards assumed in connection with the acquisitions of Dotomi and Greystripe. We currently anticipate stock-based compensation of approximately $14 million for the year ending December 31, 2011. Such amounts may change as a result of higher or lower than anticipated equity award grants to new and existing employees, differences between actual and estimated forfeitures of stock awards, fluctuations in the market value of our common stock, modifications to our existing stock award programs, additions of new stock-based compensation programs, or other factors.
Amortization of Intangible Assets. Amortization of intangible assets increased to $6.4 million for the three-month period ended September 30, 2011 compared to $5.4 million for the same period in 2010. The increase in amortization of intangible assets is due to the acquisitions of Dotomi and Greystripe. We currently anticipate amortization expense of between $26 million and $27 million for the year ending December 31, 2011. This estimate includes amortization expense of between $6 million and $7 million associated with the Dotomi acquisition that closed on August 31, 2011. As the purchase price allocation is yet to be finalized, the amortization expense associated with Dotomi is subject to change.
Interest and Other Income (Expense), Net. Interest and other income (expense), net increased to income of $2.2 million for the three-month period ended September 30, 2011 compared to an expense of $2.7 million for the same period in 2010. The year ago period included realized losses on the sale of marketable securities of $3.1 million as well as foreign currency exchange losses of $0.6 million, offset by interest income of $1.1 million. The current period includes foreign currency exchange gains of $1.4 million and interest income of $0.8 million.
Income Tax Benefit. For the three-month periods ended September 30, 2011 and 2010, we recorded income tax benefits of $8.3 million and $16.5 million, respectively. The Company generated income before income taxes of $29.6 million and $19.6 million for the three-month periods ended September 30, 2011 and 2010. The tax impact of the $19.0 million reversal of a contingency reserve associated with the expiration of certain statutes of limitations resulted in a lesser tax benefit recognized for the three-month period ended September 30, 2011 as compared to the income tax benefit recognized for the same period in 2010. We currently anticipate an effective income tax rate for the three-month period ending December 31, 2011 of approximately 38%.
RESULTS OF OPERATIONS—NINE-MONTH PERIOD ENDED SEPTEMBER 30, 2011 COMPARED TO SEPTEMBER 30, 2010
Revenue. Consolidated revenue for the nine-month period ended September 30, 2011 was $377.6 million compared to $302.1 million for the same period in 2010, representing a 25.0% increase, or $75.5 million.
Affiliate Marketing segment revenue increased to $99.6 million for the nine-month period ended September 30, 2011 compared to $87.9 million in the same period in 2010. This increase of $11.7 million, or 13.3%, was attributable to our domestic operations and due to an increase in transaction volumes associated with existing customers and an increase in the number of customers. Changes in our pricing or the average order value of transactions closed on our network did not have a significant impact on Affiliate Marketing revenue in the nine-month period ended September 30, 2011.
Media segment revenue increased to $131.9 million for the nine-month period ended September 30, 2011 compared to $95.8 million for the same period in 2010. The increase of $36.1 million, or 37.7%, in Media segment revenue was attributable to the acquisitions of Dotomi and Greystripe. The remainder of the increase is due to organic growth in both our domestic and international display businesses as a result of larger sales organizations and new product offerings.
Owned & Operated Websites segment revenue increased to $119.0 million for the nine-month period ended September 30, 2011 compared to $95.8 million in the same period in 2010. The increase of $23.2 million, or 24.2%, was attributable to growth in nearly all of our owned and operated businesses.
Technology segment revenue was $27.6 million for the nine-month period ended September 30, 2011 compared to $23.4 million for the same period in 2010, an increase of $4.2 million, or 17.8%. The increase in revenue was due to higher volumes of ad serving in both our domestic and international operations. Technology segment revenue is concentrated with a limited number of customers. A loss of, or reduction of revenue from, one or more of these customers could have a significant negative impact on the revenue of this segment.
Cost of Revenue and Gross Profit. Our consolidated cost of revenue was $118.7 million for the nine-month period ended September 30, 2011 compared to $81.3 million for the same period in 2010, an increase of $37.4 million, or 45.9%. Our consolidated gross margin was 68.6% and 73.1% for the nine-month periods ended September 30, 2011 and 2010, respectively.
Cost of revenue for the Affiliate Marketing segment increased $0.4 million, or 2.8%, to $12.9 million for the nine-month period ended September 30, 2011 compared to $12.5 million for the same period in 2010. Our Affiliate Marketing gross margin increased to 87.1% for the second quarter of 2011 compared to 85.7% for the same period in 2010 due to the leverage associated with higher revenue as described above.
Cost of revenue for the Media segment increased $17.9 million, or 35.1%, to $68.9 million for the nine-month period ended September 30, 2011 compared to $51.0 million for the same period in 2010 due to the increase in revenue. Our Media segment gross margin remained relatively consistent at 47.8% for the nine-month period ended September 30, 2011 compared to 46.7% for the same period in 2010.
Cost of revenue for the Owned & Operated Websites segment increased $18.5 million to $34.5 million for the nine-month period ended September 30, 2011 compared to $16.0 million for the same period in 2010 due to the increase in revenue. Our Owned & Operated Websites segment gross margin decreased to 71.0% for the first quarter of 2011 from 83.3% for the same period in 2010 due primarily to the mix shift in this segment's traffic acquisition strategies, which increased the mix of consumer traffic coming from distribution partners with a revenue-share relationship.
Technology segment cost of revenue increased $0.4 million, or 14.4%, to $2.8 million for the nine-month period ended September 30, 2011 compared to $2.5 million for the same period in 2010. Our Technology segment gross margin remained flat at 89.8% and 89.5% for the nine-month periods ended September 30, 2011 and 2010, respectively.
Operating Expenses:
Sales and Marketing. Total sales and marketing expenses for the nine-month period ended September 30, 2011 were $86.0 million compared to $81.0 million for the same period in 2010, an increase of $5.0 million, or 6.2%. Sales and marketing expenses increased due primarily to increased salaries and wages as a result of increased headcount compared to the year ago period. Our sales and marketing expenses as a percentage of revenue decreased to 22.8% for the nine-month period ended September 30, 2011 compared to 26.8% for the same period in 2010. The decrease as a percentage of revenue was due to lower online advertising costs in our Owned & Operated segment due to a shift in that segment's traffic acquisition strategies, as discussed above.
General and Administrative. General and administrative expenses increased to $41.2 million, or 10.9% of revenue, for the nine-month period ended September 30, 2011 compared to $39.5 million, or 13.1% of revenue, for the same period in 2010, an increase of $1.7 million, or 4.3%. The increase was largely due to increased headcount and increased stock-based compensation as discussed below.
Technology. Technology expenses for the nine-month period ended September 30, 2011 were $33.7 million, or 8.9% of revenue, compared to $25.1 million, or 8.3% of revenue, for the same period in 2010, an increase of $8.5 million, or 34.0%. The increase in technology expenses was primarily due to increased salaries and wages as a result of increased headcount compared to the year ago period.
Segment Income from Operations. Affiliate Marketing segment income from operations for the nine-month period ended September 30, 2011 increased 22.0%, or $10.6 million, to $58.4 million, from $47.9 million in the same period of the prior year, and represented 58.6% and 54.4% of Affiliate Marketing segment revenue in these respective periods. The increase in Affiliate Marketing segment income from operations and the higher operating margin were attributable to the operating leverage associated with the higher revenue as described above.
Media segment income from operations for the nine-month period ended September 30, 2011 increased 20.2%, or $4.7 million, to $27.7 million, from $23.1 million in the same period of the prior year, and represented 21.0% and 24.1% of Media segment revenue in these respective periods. Operating margin decreased from the prior year due to higher operating expenses associated with increased headcount in this segment. Additionally, Greystripe currently has an operating margin that is less than other components of this segment due to investments to drive growth in the mobile advertising market.
Owned & Operated Websites segment income from operations for the nine-month period ended September 30, 2011 increased to $24.1 million from $17.5 million in the same period of the prior year an increase of $6.6 million, or 37.6%. The operating margin for this segment increased to 20.3% compared to 18.3% in the prior period due to increased revenues across
all of our owned and operated businesses.
Technology segment income from operations for the nine-month period ended September 30, 2011 increased to $14.9 million for the nine-month period ended September 30, 2011 compared to $12.1 million for the same period of the prior year, and represented 54.0% and 51.5% of Technology segment revenue in these respective periods. The increase in Technology segment income from operations and the higher operating margin were attributable to the operating leverage associated with the higher revenue as described above.
Stock-Based Compensation. Stock-based compensation for the nine-month period ended September 30, 2011 increased to $8.2 million compared to $5.8 million for the same period in 2010. The increase in stock-based compensation is primarily due to stock awards assumed in connection with the acquisitions of Dotomi and Greystripe.
Amortization of Intangible Assets. Amortization of intangible assets increased to $17.5 million for the nine-month period ended September 30, 2011 compared to $15.3 million for the same period in 2010. This increase is due to the acquisitions of Dotomi in the current quarter and Greystripe in the second quarter of 2011.
Interest and Other Income, Net. Interest and other income, net increased to $3.2 million for the nine-month period ended September 30, 2011 compared to $0.3 million for the same period in 2010. Interest and other income, net was lower in the prior year primarily due to the realization of $3.1 million in losses on the sale of marketable securities.
Income Tax Expense. For the nine-month periods ended September 30, 2011 and 2010, we recorded income tax expense of $12.0 million and $0.6 million on pre-tax income of $83.7 million and $60.1 million, respectively. Income tax expense in these periods benefited from the tax impact of the reversal of contingency reserves of $19.0 million and $23.4 million, respectively, associated with the expiration of certain statutes of limitations.
Adjusted-EBITDA as a Non-GAAP Financial Performance Measure
In evaluating our business, we consider earnings from continuing operations before interest, income taxes, depreciation, amortization, stock-based compensation, and acquisition-related costs ("Adjusted-EBITDA"), a non-GAAP financial measure, as a key indicator of financial operating performance and as a measure of the ability to generate cash for operational activities and future capital expenditures. We use Adjusted‑EBITDA in evaluating the overall performance of our business operations. We believe that this measure may also be useful to investors because it eliminates the effects of period-to-period changes in income from interest on our cash and marketable securities and the costs associated with income tax expense, capital investments, acquisitions, and stock‑based compensation expense which are not directly attributable to the underlying performance of our continuing business operations. Investors should not consider this measure in isolation or as a substitute for income from operations, or cash flow from operations determined under U.S. Generally Accepted Accounting Principles (“GAAP”), or any other measure for determining operating performance that is calculated in accordance with GAAP. In addition, because Adjusted‑EBITDA is a non-GAAP measure, it may not necessarily be comparable to similarly titled measures employed by other companies.
The following is a reconciliation of net income to Adjusted‑EBITDA for the three- and nine-month periods ended September 30, 2011 and 2010 (in thousands):
|
| | | | | | | | | | | | | | | |
| Three-month Period Ended September 30, | | Nine-month Period Ended September 30, |
| 2011 | | 2010 | | 2011 | | 2010 |
| |
Net income | $ | 37,910 |
| | $ | 36,177 |
| | $ | 71,753 |
| | $ | 69,448 |
|
Loss from discontinued operations | — |
| | — |
| | — |
| | 134 |
|
Gain on sale, net of tax | — |
| | — |
| | — |
| | (10,040 | ) |
Interest and other income, net | (2,167 | ) | | 2,683 |
| | (3,232 | ) | | (313 | ) |
Income tax expense (benefit) | (8,281 | ) | | (16,549 | ) | | 11,983 |
| | 594 |
|
Amortization of intangible assets | 6,419 |
| | 5,376 |
| | 17,454 |
| | 15,278 |
|
Depreciation and leasehold amortization | 2,036 |
| | 1,664 |
| | 5,552 |
| | 4,878 |
|
Stock-based compensation | 3,715 |
| | 1,681 |
| | 8,246 |
| | 5,838 |
|
Acquisition-related costs | 412 |
| | — |
| | 412 |
| | — |
|
Adjusted-EBITDA | $ | 40,044 |
| | $ | 31,032 |
| | $ | 112,168 |
| | $ | 85,817 |
|
Adjusted-EBITDA for the three- and nine-month periods ended September 30, 2011 increased to $40.0 million and $112.2 million from $31.0 million and $85.8 million for the same periods in 2010, respectively, representing increases of $9.0 million and $26.4 million, or 29.0% and 30.7%, respectively. The increases are due to revenue growth and higher operating income in all of our segments as described above.
Liquidity and Capital Resources
We have financed our operations, our stock repurchases and our cash acquisitions primarily through working capital generated from operations and, as of the most recent quarter, borrowings under our credit facility. At September 30, 2011, our combined cash and cash equivalents balances totaled $98.7 million, of which $43.8 million was denominated in foreign currencies
Net cash provided by operating activities increased to $64.5 million for the nine months ended September 30, 2011 compared to $61.9 million in the same period of 2010. An increase in cash resulting from increased operating income in the current period was offset by a decrease in the impact of net working capital changes on cash.
Net cash used by investing activities totaled $211.9 million for the nine-month period ended September 30, 2011 due to the use of $209.1 million for the acquisitions of Greystripe and Dotomi and the use of $8.6 million for equipment purchases, offset by proceeds from the sale of our marketable securities of $3.0 million and principal payments of $2.8 million received on our note receivable. Cash used in investing activities of $36.5 million in the nine-month period ended September 30, 2011 was due to the use of $41.7 million for the acquisition of Investopedia and $7.1 million in equipment purchases, offset by proceeds from the sale of marketable securities of $7.9 million, cash received from the disposition of assets of $2.6 million and principal payments received on our note receivable of $1.8 million.
Net cash provided by financing activities of $52.7 million for the three months ended September 30, 2011 resulted primarily from proceeds from borrowings under our credit facility of $145.0 million and $6.6 million in proceeds received from shares issued under our employee stock programs, partially offset by common stock repurchases of $100.9 million in the nine months ended September 30, 2011. Net cash used by financing activities of $35.2 million for the nine months ended September 30, 2010 was primarily related to common stock repurchases of $38.6 million, partially offset by $2.9 million in proceeds received from shares issued under our employee stock programs.
Credit Facility
On August 19, 2011, we entered into an Amended and Restated Credit Agreement (the "Credit Facility"), which replaced our previous $100.0 million line of credit. The Credit Facility consists of a revolving loan commitment of $150.0 million and a term loan of $50.0 million. The term loan is payable in quarterly installments of $2.5 million per quarter beginning in the fourth quarter of 2011. The Credit Facility expires on August 19, 2016. Availability under the Credit Facility is subject to our meeting certain financial and non-financial covenants, as more fully described in Note 15 to our Condensed Consolidated Financial Statements included herein. The revolving loan commitment provides us with additional financial flexibility for pursuing acquisitions, repurchasing our common stock and general corporate purposes. In addition to the $50 million outstanding on the term loan, we borrowed $95 million against the revolving loan commitment during the quarter,
leaving $145 million outstanding under our Credit Facility at September 30, 2011. No amounts were outstanding under our prior line of credit at December 31, 2010.
Stock Repurchase Program
In September 2001, our board of directors authorized a stock repurchase program (the “Program”) to allow for the repurchase of shares of our common stock at prevailing market prices in the open market or through unsolicited negotiated transactions. Since the inception of the Program and through December 31, 2010, our board of directors authorized a total of $547.7 million for repurchases under the Program and we had repurchased a total of 54.7 million shares of our common stock for approximately $447.7 million. In August 2011, our board of directors authorized $85.6 million for additional repurchases under the Program, bringing the remaining balance of the authorization to $100 million. We repurchased 4.3 million shares for $63.1 million and 6.9 million shares for $100.7 million during the three- and nine-month periods ended September 30, 2011, respectively. As of September 30, 2011, up to an additional $84.9 million of our capital may be used to repurchase shares of our outstanding common stock under the Program.
Repurchases have been funded from available working capital, and all shares have been retired subsequent to their repurchase. There is no guarantee as to the exact number of shares that will be repurchased by us, and we may discontinue repurchases at any time that management or our board of directors determines additional repurchases are not warranted. The amounts authorized by our board of directors exclude broker commissions.
Commitments and Contingencies
Other than certain legal matters described below under Legal Proceedings, there were no significant changes to our commitments and contingencies during the nine-month period ended September 30, 2011.
In the ordinary course of business, we may provide indemnifications of varying scope and terms to customers, vendors, lessors, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of our breach of such agreements, services to be provided by us, or from intellectual property infringement claims made by third parties. In addition, we have entered into indemnification agreements with our directors and certain of our officers and employees that will require us, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees. We have also agreed to indemnify certain former officers, directors and employees of acquired companies in connection with the acquisition of such companies. We maintain director and officer insurance, which may cover certain liabilities arising from our obligation to indemnify our directors and certain of our officers, employees and former officers, directors and employees of acquired companies, in certain circumstances.
It is not possible to determine the maximum potential amount of exposure under these indemnification agreements due to the limited history of prior indemnification claims and the unique facts and circumstances involved in each particular agreement. Such indemnification agreements may not be subject to maximum loss clauses.
Capital Resources
We believe that the combination of our existing cash and cash equivalents, our $200 million Credit Facility and our expected future cash flows from operations will provide us with sufficient liquidity to fund our operations and capital requirements for at least the next twelve months.
However, it is possible that we may need or elect to raise additional funds to fund our activities beyond the next year or to consummate acquisitions of other businesses, products or technologies. We could raise such funds by selling more stock to the public or to selected investors, or by borrowing under the current or any replacement line of credit, or through other debt instruments. In addition, even though we may not need additional funds, we may still elect to sell additional equity securities for other reasons. We cannot assure you that we will be able to obtain additional funds on commercially favorable terms, or at all. If we raise additional funds by issuing additional equity or convertible debt securities, the ownership percentages of existing stockholders may be reduced. In addition, the equity or debt securities that we issue may have rights, preferences or privileges senior to those of the holders of our common stock.
Although we believe we have sufficient capital to fund our activities for at least the next twelve months, our future capital requirements may vary materially from those now planned. The amount of capital that we will need in the future will depend on many factors, including:
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• | the macroeconomic environment; |
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• | the market acceptance of our products and services; |
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• | the levels of promotion and advertising that will be required to launch our new products and services and achieve and maintain a competitive position in the marketplace; |
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• | our business, product, capital expenditures and technology plans, and product and technology roadmaps; |
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• | capital improvements to new and existing facilities; |
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• | our competitors’ responses to our products and services; |
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• | our pursuit of strategic transactions, including mergers and acquisitions; |
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• | the extent of dislocations in the credit markets in the United States; |
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• | the timing and outcome of examinations by tax authorities; |
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• | our stock repurchase program; and |
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• | our relationships with our advertiser customers and publisher partners. |
Critical Accounting Policies and Estimates
Management’s discussion and analysis of financial condition and results of operations is based upon our condensed consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these condensed consolidated financial statements requires us to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, we evaluate our estimates and assumptions, including, but not limited to, those related to revenue recognition, allowance for doubtful accounts and sales credits, stock-based compensation, income taxes, goodwill and other intangible assets, debt, derivatives, and contingencies and litigation. We base our estimates and assumptions on historical experience and on various other estimates and assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates and assumptions.
There have been no material changes to the critical accounting policies previously disclosed in our Annual Report on Form 10-K for the fiscal year ended December 31, 2010.
Recently Issued Accounting Standards
In May 2011, the Financial Accounting Standards Board ("FASB") issued new accounting guidance that amends some fair value measurement principles and disclosure requirements. The new guidance states that the concepts of highest and best use and valuation premise are only relevant when measuring the fair value of nonfinancial assets and prohibits the grouping of financial instruments for purposes of determining their fair values when the unit of account is specified in other guidance. We will adopt this accounting standard upon its effective date for periods ending on or after December 15, 2011, and do not anticipate that this adoption will have a significant impact on our financial position or results of operations.
In June 2011, the FASB issued authoritative guidance related to the presentation of other comprehensive income. The guidance requires companies to present total comprehensive income, the components of net income and the components of other comprehensive income in a single continuous statement or two separate but consecutive statements. This guidance eliminates the current option to report other comprehensive income and its components in the statement of stockholders' equity. This standard is effective for interim and annual periods beginning after December 15, 2011 and requires retrospective application. Because this guidance affects financial statement presentation only, it will have no effect on our financial position, results of operations or cash flows.
In September 2011, the FASB issued amendments to the goodwill impairment guidance which provides an option for companies to use a qualitative approach to test goodwill for impairment if certain conditions are met. The amendments are
effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011 (early adoption is permitted). The implementation of amended accounting guidance is not expected to have a material impact on our consolidated financial position and results of operations.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
INTEREST RATE RISK
Our results of operations can be affected by changes in interest rates due to variable rates of interest on our revolving credit facility, cash and cash equivalents. Our exposure to interest rate risk primarily results from changes in one-month LIBOR, which is the benchmark interest rate on borrowings under our credit facility. One-month LIBOR is currently approximately 0.25%. If the one-month LIBOR rate were to increase by 100% to 0.50%, and the entire amount of the revolving portion of our credit facility remained outstanding for a full year, we would experience an annual increase in interest expense of $0.2 million on borrowings under our credit facility. We do not believe that our current investment activities related to our cash and cash equivalents subject us to significant interest rate risks that could have a material impact on our financial position or results of operations.
FOREIGN CURRENCY RISK
We transact business in various foreign countries and are thus subject to exposure from adverse movements in foreign currency exchange rates. This exposure is primarily related to revenue and operating expenses of our foreign subsidiaries, which denominate their transactions primarily in British Pounds, Euros, Swedish Kronor, Japanese Yen, Korean Won, Chinese Yuan Renminbi, and Canadian Dollars. The effect of foreign currency exchange rate fluctuations for the three-month period ended September 30, 2011 was not material to the consolidated results of operations. If there were an adverse change of 10% in overall foreign currency exchange rates over an entire year, the result of translations would be an estimated reduction of revenue of approximately $11.1 million, an estimated reduction of income before income taxes of approximately $2.7 million and an estimated reduction of consolidated net assets of approximately $8.8 million. While we perform certain economic hedging activities related to exposures associated with certain intercompany balances with our foreign subsidiaries, we do not hedge all of the foreign exchange related exposures faced by our operations. Accordingly, we may experience economic loss and a negative impact on earnings, cash flows or equity as a result of foreign currency exchange rate fluctuations. As of September 30, 2011, we had $69.3 million in total current assets, including $43.8 million in cash and cash equivalents, and $12.3 million in total current liabilities denominated in foreign currencies, predominantly British Pounds, Euros and Swedish Kronor.
Our international business is subject to risks typical of an international business, including, but not limited to, differing economic conditions, changes in political climate, differing tax structures, other regulations and restrictions, and foreign currency exchange rate volatility. Accordingly, our future results could be materially and adversely affected by changes in these or other factors.
ITEM 4. CONTROLS AND PROCEDURES
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(a) | Evaluation of Disclosure Controls and Procedures |
As of the end of the period covered by this report, we carried out an evaluation of the effectiveness of the design and operation of our “disclosure controls and procedures” (as defined in the Securities Exchange Act of 1934, as amended (“Exchange Act”), Rules 13a-15(e) and 15d-15(e)) under the supervision and with the participation of our management, including our Chief Executive Officer and our Chief Financial Officer. Based upon that evaluation, our Chief Executive Officer and our Chief Financial Officer concluded that, as of the end of the period covered by this report, our disclosure controls and procedures are effective.
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(b) | Changes in Internal Control over Financial Reporting |
Additionally, our Chief Executive Officer and Chief Financial Officer have determined that there have been no changes to our internal control over financial reporting during the three-month period ended September 30, 2011 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
As noted in Note 4 to our condensed consolidated financial statements, we acquired Dotomi on August 31, 2011.
During the three-month period ended September 30, 2011, we began the process of incorporating our internal control over financial reporting into Dotomi. We plan to exclude this acquisition from the scope of our annual report on internal controls over financial reporting for the period ended December 31, 2011, as permitted by the Securities and Exchange Commission.
PART II. OTHER INFORMATION AND SIGNATURES
ITEM 1. LEGAL PROCEEDINGS
On April 8, 2008, Hypertouch, Inc. filed an action against the Company in the Superior Court of California, County of Los Angeles. The complaint asserted causes of action for violation of California Business & Professions Code §§ 17529.5 and 17200, et seq., arising from the plaintiff's alleged receipt of a large number of email messages allegedly transmitted by the Company "and/or (the Company's) agents" and seeks statutory damages for each such email. This case settled in October 2011. The terms of the settlement are not material to the Company's financial statements.
From time to time, the Company may become subject to legal proceedings, claims and litigation arising in the ordinary course of business. In addition, the Company may receive letters alleging infringement of patent or other intellectual property rights. The Company is not currently a party to any material legal proceedings, except as discussed above, nor is the Company aware of any pending or threatened litigation that would have a material adverse effect on the Company’s business, operating results, cash flows or financial condition should such litigation be resolved unfavorably.
ITEM 1A. RISK FACTORS
You should carefully consider the following risks before you decide to buy shares of our common stock. The risks and uncertainties described below are not the only ones facing us. Additional risks and uncertainties, including those risks set forth in “Management’s Discussion and Analysis of Financial Condition and Results of Operations” below, may also adversely impact and impair our business. If any of the following risks actually occur, our business, results of operations or financial condition would likely suffer. In such case, the trading price of our common stock could decline, and you may lose all or part of the money you paid to buy our stock.
This report on Form 10-Q contains forward-looking statements based on the current expectations, assumptions, estimates, and projections about us and our industry. These forward-looking statements involve risks and uncertainties. Our actual results could differ materially from those discussed in these forward-looking statements as a result of certain factors, as more fully described in this section and elsewhere in this report on Form 10-Q. We undertake no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
OUR PROFITABILITY MAY NOT REMAIN AT CURRENT LEVELS
We face risks that could prevent us from achieving our current profitability levels in future periods. These risks include, but are not limited to, our ability to:
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• | adapt our products, services and cost structure to changing macroeconomic conditions; |
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• | maintain and increase our inventory of advertising space on publisher websites, ad exchanges and other sources; |
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• | maintain and increase the number of advertisers that use our products and services; |
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• | continue to expand the number of products and services we offer and the capacity of our systems; |
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• | adapt to changes in Web advertisers' marketing needs and policies, and the technologies used to generate Web advertisements; |
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• | respond to challenges presented by the large and increasing number of competitors in the industry; |
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• | respond to challenges presented by the continuing consolidation within our industry; |
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• | adapt to changes in legislation, taxation or regulation regarding Internet usage, advertising and e-commerce; and |
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• | adapt to changes in technology related to online advertising filtering software. |
If we are unsuccessful in addressing these or other risks and uncertainties, our business, results of operations and financial condition could be materially and adversely affected.
OUR REVENUE COULD DECLINE IF WE FAIL TO EFFECTIVELY MANAGE OUR EXISTING ADVERTISING SPACE AND OUR GROWTH COULD BE IMPEDED IF WE FAIL TO ACQUIRE NEW ADVERTISING SPACE.
Our success depends in part on our ability to effectively manage our existing advertising space as well as successfully access advertising space available on ad exchanges and through ad network optimization service providers. The Web publishers that list their unsold advertising space with us are not bound by long-term contracts that ensure us a consistent supply of advertising space, which we refer to as inventory. In addition, Web publishers can change the amount of inventory they make available to us at any time. If a Web publisher decides not to make advertising space from its websites available to us, we may not be able to replace this advertising space with advertising space from other Web publishers that have comparable traffic patterns and user demographics quickly enough to fulfill our advertisers' requests. This would result in lost revenue.
We expect that our advertiser customers' requirements will become more sophisticated as the Web continues to mature as an advertising medium. If we fail to manage our existing advertising space effectively to meet our advertiser customers' changing requirements, our revenue could decline. Our growth depends, in part, on our ability to expand our advertising inventory within our networks and to have access to new sources of advertising inventory such as ad exchanges. To attract new customers, we must maintain a consistent supply of attractive advertising space. Our success relies in part on expanding our advertising inventory by selectively adding new Web publishers to our networks that offer attractive demographics, innovative and quality content and growing Web user traffic and email volume. Our ability to attract new Web publishers to our networks and to retain Web publishers currently in our networks will depend on various factors, some of which are beyond our control. These factors include, but are not limited to: our ability to introduce new and innovative products and services, our ability to efficiently manage our existing advertising inventory, our pricing policies, and the cost-efficiency to Web publishers and email list owners of outsourcing their advertising sales. In addition, the number of competing intermediaries that purchase advertising inventory from Web publishers continues to increase. We cannot assure you that the size of our advertising inventory will increase or remain constant in the future.
OUR OWNED & OPERATED WEBSITES SEGMENT REVENUE IS SUBJECT TO CUSTOMER CONCENTRATION RISKS. THE LOSS OF ONE OR MORE OF THE MAJOR CUSTOMERS IN OUR OWNED & OPERATED WEBSITES SEGMENT COULD SIGNIFICANTLY AND NEGATIVELY IMPACT THE REVENUE AND PROFITABILITY LEVELS OF THIS SEGMENT.
Our Owned & Operated Websites business generates revenue through a combination of: sponsored search listings placed on our destination websites, merchant relationships, affiliate marketing networks and display advertising on our destination websites. Approximately one-half of the revenue, and approximately one-quarter of the profitability, in our Owned & Operated Websites segment is generated via sponsored search listings from major search engines. Factors that could cause these relationships to cease or become significantly reduced in scale include, but are not limited to: the non-renewal of our distribution agreement with one or more of the major search engines; the determination by one or more of the major search engines that consumer traffic received from us does not meet their quality standards (in other words, the traffic is not converting at appropriate rates); and changes in the competitive environment, such as industry consolidation. If our relationships with one or more of the major search engines were to cease or become significantly reduced in scale, our revenue and profitability levels could be significantly and negatively impacted.
CHANGES IN HOW WE GENERATE ONLINE CONSUMER TRAFFIC FOR OUR DESTINATION WEBSITES COULD NEGATIVELY IMPACT OUR ABILITY TO MAINTAIN OR GROW THE REVENUE AND PROFITABILITY LEVELS OF OUR OWNED & OPERATED WEBSITES SEGMENT.
We generate online consumer traffic for our destination websites using various methods, including: search engine marketing (SEM), search engine optimization (SEO), organic traffic, email campaigns, and distribution agreements with other website publishers. The current revenue and profitability levels of our Owned & Operated Websites segment are dependent upon our continued ability to use a combination of these methods to generate online consumer traffic to our websites in a cost-efficient manner. Our SEM and SEO techniques have been developed to work with the existing search algorithms utilized by the major search engines. The major search engines frequently modify their search algorithms. Future changes in these search algorithms could change the mix of the methods we use to generate online consumer traffic for our destination websites and could negatively impact our ability to generate such traffic in a cost-efficient manner, which could result in a significant
reduction to the revenue and profitability of our Owned & Operated Websites segment. There can be no assurances that we will be able to maintain the current mix of online consumer traffic sources for our destination websites or that we will be able to modify our SEM and SEO techniques to address any future search algorithm changes made by the major search engines. In addition, beginning in the fourth quarter of 2011, we plan to decrease the amount of traffic that we drive to our destination websites via paid traffic sources (such and search, email and contextual) as these tend to provide a lower relative margin than our other businesses. This decreased reliance on paid traffic sources may have a significant negative impact on the revenue we generate in our Owned & Operated Websites segment in the next twelve months. However, we do not anticipate these changes will have a significant impact on our overall profitability.
WE MAY FACE INTELLECTUAL PROPERTY ACTIONS THAT ARE COSTLY OR COULD HINDER OR PREVENT OUR ABILITY TO DELIVER OUR PRODUCTS AND SERVICES.
We may be subject to legal actions alleging intellectual property infringement (including patent infringement), unfair competition or similar claims against us. Companies may apply for or be awarded patents or have other intellectual property rights covering aspects of our technologies or businesses. Defending ourselves against intellectual property infringement or similar claims is expensive and diverts management's attention.
IF THE TECHNOLOGY THAT WE CURRENTLY USE TO TARGET THE DELIVERY OF ONLINE ADVERTISEMENTS AND TO PREVENT FRAUD ON OUR NETWORKS IS RESTRICTED OR BECOMES SUBJECT TO REGULATION, OUR EXPENSES COULD INCREASE AND WE COULD LOSE CUSTOMERS OR ADVERTISING INVENTORY.
Websites typically place small files of non-personalized (or "anonymous") information, commonly known as cookies, on an Internet user's hard drive. Cookies generally collect information about users on a non-personalized basis to enable websites to provide users with a more customized experience. Cookie information is passed to the website through an Internet user's browser software. We currently use cookies, along with other technologies, as set forth in our privacy policies, for purposes that include, without limitation, improving the experience Web users have when they see Web advertisements, advertising campaign reporting, website reporting and to monitor and prevent fraudulent activity on our networks. Most currently available Internet browsers allow Internet users to modify their browser settings to prevent cookies from being stored on their hard drive, and some users currently do so. Internet users can also delete cookies from their hard drives at any time. Some Internet commentators and privacy advocates have suggested limiting or eliminating the use of cookies, and legislation has been introduced in some jurisdictions to regulate the use of cookie technology. The effectiveness of our technology could be limited by any reduction or limitation in the use of cookies. If the use or effectiveness of cookies were limited, we expect that we would need to switch to other technologies to gather demographic and behavioral information. While such technologies currently exist, they may be less effective than cookies. We also expect that we would need to develop or acquire other technology to monitor and prevent fraudulent activity on our networks. Replacement of cookies could require reengineering time and resources, might not be completed in time to avoid losing customers or advertising inventory, and might not be commercially feasible. Our use of cookie technology or any other technologies designed to collect Internet usage information may subject us to litigation or investigations in the future. Any litigation or government action against us could be costly and time consuming, could require us to change our business practices and could divert management's attention.
IF WE FAIL TO COMPETE EFFECTIVELY AGAINST OTHER INTERNET ADVERTISING COMPANIES, WE COULD LOSE CUSTOMERS OR ADVERTISING INVENTORY AND OUR REVENUE AND RESULTS OF OPERATIONS COULD DECLINE.
The Internet advertising markets are characterized by rapidly changing technologies, evolving industry standards, frequent new product and service introductions, and changing customer demands. The introduction of new products and services embodying new technologies and the emergence of new industry standards and practices could render our existing products and services obsolete and unmarketable or require unanticipated technology or other investments. Our failure to adapt successfully to these changes could harm our business, results of operations and financial condition.
The market for Internet advertising and related products and services is highly competitive. We expect this competition to continue to increase, in part because there are no significant barriers to entry to our industry. Increased competition may result in price reductions for advertising space, reduced margins and loss of market share. Our principal competitors include other companies that provide advertisers with performance-based Internet advertising solutions and companies that offer pay-per-click search services. We compete in the performance-based marketing segment with CPL and CPA performance-based companies, and with other large Internet display advertising networks. In addition, we compete in the online comparison shopping market with focused comparison shopping websites, and with search engines and portals such as Yahoo!, Google and MSN, and with online retailers such as Amazon.com and eBay. Large websites with brand recognition,
such as Yahoo!, Google, AOL and MSN, have substantial proprietary online advertising inventory that may provide competitive advantages compared to our networks and other inventory sources, and they have the ability to significantly influence pricing for online advertising overall. These companies have longer operating histories, greater name recognition and have greater financial, technical, sales, and marketing resources than we have.
Competition for advertising placements among current and future suppliers of Internet navigational and informational services, high-traffic websites and Internet service providers ("ISPs"), as well as competition with other media for advertising placements, could result in significant price competition, declining margins and reductions in advertising revenue. In addition, as we continue our efforts to expand the scope of our Web services, we may compete with a greater number of Web publishers and other media companies across an increasing range of different Web services, including in vertical markets where competitors may have advantages in expertise, brand recognition and other areas. If existing or future competitors develop or offer products or services that provide significant performance, price, creative or other advantages over those offered by us, our business, results of operations and financial condition could be negatively affected. We also compete with traditional advertising media, such as direct mail, television, radio, cable, and print, for a share of advertisers' total advertising budgets. Many current and potential competitors enjoy competitive advantages over us, such as longer operating histories, greater name recognition, larger customer bases, greater access to advertising space on high-traffic websites, and significantly greater financial, technical, sales, and marketing resources. As a result, we may not be able to compete successfully. If we fail to compete successfully, we could lose customers or advertising inventory and our revenue and results of operations could decline.
WE DEPEND ON KEY PERSONNEL, THE LOSS OF WHOM COULD HARM OUR BUSINESS.
Our success depends in part on the retention of personnel critical to our combined business operations due to, for example, unique technical skills, management expertise or key business relationships. We may be unable to retain existing management, finance, engineering, sales, customer support, and operations personnel that are critical to the success of the Company, which may result in disruption of operations, loss of key business relationships, information, expertise or know-how, unanticipated additional recruitment and training costs, and diminished anticipated benefits of acquisitions, including loss of revenue and profitability.
Our future success is substantially dependent on the continued service of our key senior management. Our employment agreements with our key personnel are short-term and on an at-will basis. We do not have key-person insurance on any of our employees. The loss of the services of any member of our senior management team, or of any other key employees, could divert management's time and attention, increase our expenses and adversely affect our ability to conduct our business efficiently. Our future success also depends on our continuing ability to attract, retain and motivate highly skilled employees. We may be unable to retain our key employees or attract, retain and motivate other highly qualified employees in the future. We have experienced difficulty from time to time in attracting or retaining the personnel necessary to support the growth of our business, and may experience similar difficulties in the future.
DELAWARE LAW AND OUR STOCKHOLDER RIGHTS PLAN CONTAIN ANTI-TAKEOVER PROVISIONS THAT COULD DETER TAKEOVER ATTEMPTS THAT COULD BE BENEFICIAL TO OUR STOCKHOLDERS.
Provisions of Delaware law could make it more difficult for a third-party to acquire us, even if doing so would be beneficial to our stockholders. Section 203 of the Delaware General Corporation Law may make the acquisition of our company and the removal of incumbent officers and directors more difficult by prohibiting stockholders holding 15% or more of our outstanding voting stock from acquiring us, without our board of directors' consent, for at least three years from the date they first hold 15% or more of the voting stock. In addition, our Stockholder Rights Plan has significant anti-takeover effects by causing substantial dilution to a person or group that attempts to acquire us on terms not approved by our board of directors.
SYSTEM FAILURES COULD SIGNIFICANTLY DISRUPT OUR OPERATIONS, WHICH COULD CAUSE US TO LOSE CUSTOMERS OR ADVERTISING INVENTORY.
Our success depends on the continuing and uninterrupted performance of our systems. Sustained or repeated system failures that interrupt our ability to provide services to customers, including failures affecting our ability to deliver advertisements quickly and accurately and to process visitors' responses to advertisements, would reduce significantly the attractiveness of our solutions to advertisers and Web publishers. Our business, results of operations and financial condition could also be materially and adversely affected by any systems damage or failure that impacts data integrity or interrupts or delays our operations. Our computer systems are vulnerable to damage from a variety of sources, including telecommunications failures, power outages, malicious or accidental human acts, and natural disasters. We lease data center space in various locations in northern and southern California; Virginia; Stockholm, Sweden; and Shanghai, China. Therefore,
any of the above factors affecting any of these areas could substantially harm our business. Moreover, despite network security measures, our servers are potentially vulnerable to physical or electronic break-ins, computer viruses and similar disruptive problems in part because we cannot control the maintenance and operation of our third-party data centers. Despite the precautions taken, unanticipated problems affecting our systems could cause interruptions in the delivery of our solutions in the future and our ability to provide a record of past transactions. Our data centers and systems incorporate varying degrees of redundancy. All data centers and systems may not automatically switch over to their redundant counterpart. Our insurance policies may not adequately compensate us for any losses that may occur due to any failures in our systems.
IT MAY BE DIFFICULT TO PREDICT OUR FINANCIAL PERFORMANCE BECAUSE OUR QUARTERLY OPERATING RESULTS MAY FLUCTUATE.
Our revenue and operating results may vary significantly from quarter to quarter due to a variety of factors, many of which are beyond our control. You should not rely on period-to-period comparisons of our results of operations as an indication of our future performance. Our results of operations have fallen below the expectations of market analysts and our own forecasts in the past and may also do so in some future periods. If this happens, the market price of our common stock may fall significantly. The factors that may affect our quarterly operating results include, but are not limited to, the following:
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• | macroeconomic conditions in the United States, Europe and Asia; |
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• | fluctuations in demand for our advertising solutions or changes in customer contracts; |
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• | fluctuations in click, lead, action, impression, and conversion rates; |
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• | fluctuations in the amount of available advertising space, or views, on our networks; |
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• | the timing and amount of sales and marketing expenses incurred to attract new advertisers; |
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• | fluctuations in sales of different types of advertising; for example, the amount of advertising sold at higher rates rather than lower rates; |
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• | fluctuations in the cost of online advertising; |
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• | seasonal patterns in Internet advertisers' spending; |
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• | fluctuations in our stock price which may impact the amount of stock-based compensation we are required to record; |
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• | changes in our pricing and publisher compensation policies, the pricing and publisher compensation policies of our competitors, the pricing and publisher compensation policies of our advertiser customers, or the pricing policies for advertising on the Internet generally; |
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• | changes in the regulatory environment, including regulation of advertising on the Internet, that may negatively impact our marketing practices; |
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• | possible impairments of the recorded amounts of goodwill, intangible assets, or other long-lived assets; |
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• | the timing and amount of expenses associated with litigation, regulatory investigations or restructuring activities, including settlement costs and regulatory penalties assessed related to government enforcement actions; |
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• | the adoption of new accounting pronouncements, or new interpretations of existing accounting pronouncements, that impact the manner in which we account for, measure or disclose our results of operations, financial position or other financial measures; |
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• | the loss of, or a significant reduction in business from, large customers resulting from, among other factors, the exercise of a cancellation clause within a contract, the non-renewal of a contract or an advertising insertion order, or shifting business to a competitor when the lack of an exclusivity clause exists; |
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• | fluctuations in levels of professional services fees or the incurrence of non-recurring costs; |
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• | deterioration in the credit quality of our accounts receivable and an increase in the related provision; |
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• | changes in tax laws or our interpretation of tax laws, changes in our effective income tax rate or the settlement of certain tax positions with tax authorities as a result of a tax audit; and |
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• | costs related to acquisitions of technologies or businesses. |
Expenditures by advertisers also tend to be cyclical, reflecting overall economic conditions as well as budgeting and buying patterns. Any decline in the economic prospects of advertisers or the economy generally may alter advertisers' current or prospective spending priorities, or may increase the time it takes us to close sales with advertisers, and could materially and adversely affect our business, results of operations, cash flows and financial condition.
OUR EXPANDING INTERNATIONAL OPERATIONS SUBJECT US TO ADDITIONAL RISKS AND UNCERTAINTIES AND WE MAY NOT BE SUCCESSFUL WITH OUR STRATEGY TO CONTINUE TO EXPAND SUCH OPERATIONS.
We initiated operations, through wholly-owned subsidiaries or divisions, in the United Kingdom in 1999, France and Germany in 2000, Sweden in 2004, Japan and China in 2007, Spain and Ireland in 2008, and Korea, South Africa and Canada in 2010. Our international expansion and the integration of international operations present unique challenges and risks to our company, and require management attention. Compliance with complex foreign and U.S. laws and regulations that apply to our international operations increases our cost of doing business in international jurisdictions and could interfere with our ability to offer our products and services to one or more countries or expose us or our employees to fines and penalties. These laws and regulations include, but are not limited to, content requirements, tax laws, data privacy and filtering requirements, U.S. laws such as the Foreign Corrupt Practices Act, and local laws prohibiting corrupt payments to governmental officials, such as the U.K. Bribery Act. Violations of these laws and regulations could result in monetary damages, criminal sanctions against us, our officers, or our employees, and prohibitions on the conduct of our business. Our continued international expansion also subjects us to additional foreign currency exchange rate risks and will require additional management attention and resources. We cannot assure you that we will be successful in our international expansion. Our international operations and expansion subject us to other inherent risks, including, but not limited to:
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• | the impact of recessions in economies outside of the United States; |
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• | changes in and differences between regulatory requirements between countries; |
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• | U.S. and foreign export restrictions, including export controls relating to encryption technologies; |
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• | reduced protection for and enforcement of intellectual property rights in some countries; |
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• | potentially adverse tax consequences; |
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• | difficulties and costs of staffing and managing foreign operations; |
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• | political and economic instability; |
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• | tariffs and other trade barriers; and |
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• | seasonal reductions in business activity. |
Our failure to address these risks adequately could materially and adversely affect our business, revenue, results of operations, cash flows and financial condition.
WE MAY NOT BE ABLE TO PROTECT OUR INTELLECTUAL PROPERTY FROM UNAUTHORIZED USE, WHICH COULD DIMINISH THE VALUE OF OUR PRODUCTS AND SERVICES, WEAKEN OUR COMPETITIVE POSITION AND REDUCE OUR REVENUE.
Our success depends in large part on our proprietary technologies, including tracking management software, our affiliate marketing technologies, our display advertising technologies, our technology, including SEM technology that runs our owned and operated websites, and our MOJO platform. In addition, we believe that our trademarks are key to identifying and differentiating our products and services from those of our competitors. We may be required to spend significant resources to monitor and police our intellectual property rights. If we fail to successfully enforce our intellectual property rights, the value
of our products and services could be diminished and our competitive position may suffer.
We rely on a combination of copyright, trademark and trade secret laws, confidentiality procedures and licensing arrangements to establish and protect our proprietary rights. Third-party software providers could copy or otherwise obtain and use our technologies without authorization or develop similar technologies independently, which may infringe upon our proprietary rights. We may not be able to detect infringement and may lose competitive position in the market before we do so. In addition, competitors may design around our technologies or develop competing technologies. Intellectual property protection may also be unavailable or limited in some foreign countries.
We generally enter into confidentiality or license agreements with our employees, consultants, vendors, customers, and corporate partners, and generally control access to and distribution of our technologies, documentation and other proprietary information. Despite these efforts, unauthorized parties may attempt to disclose, obtain or use our products and services or technologies. Our precautions may not prevent misappropriation of our products, services or technologies, particularly in foreign countries where laws or law enforcement practices may not protect our proprietary rights as fully as in the United States.
GOVERNMENT ENFORCEMENT ACTIONS, CHANGES IN GOVERNMENT REGULATION, TECHNICAL PROPOSALS AND INDUSTRY STANDARDS, INCLUDING, BUT NOT LIMITED TO, SPYWARE, PRIVACY AND EMAIL MATTERS, COULD DECREASE DEMAND FOR OUR PRODUCTS AND SERVICES AND INCREASE OUR COSTS OF DOING BUSINESS.
Laws and regulations that apply to Internet communications, commerce and advertising are becoming more prevalent. These regulations could affect the costs of communicating on the Web and could adversely affect the demand for our advertising solutions or otherwise harm our business, results of operations and financial condition. The United States Congress has enacted Internet legislation regarding children's privacy, copyrights, sending of commercial email (e.g., the Federal CAN-SPAM Act of 2003), and taxation. The United States Congress has passed legislation regarding spyware (i.e., H.R. 964, the "Spy Act of 2007") and the New York Attorney General's office has also pursued enforcement actions against companies in this industry. In addition, on December 1, 2010, the FTC issued its long-awaited staff report criticizing industry self-regulatory efforts as too slow and lacking adequate protections for consumers and emphasizing a need for simplified notice, choice and transparency to the consumer of the collection, use and sharing of their data. The FTC suggests various methods and measures, including an implementation of a "Do Not Track" mechanism - likely a persistent setting on consumers' browsers-that consumers can choose whether to allow the tracking of their online searching and browsing activities. As a result of the report, some of the browser makers have been working on their own do-not-track technical solutions, notably Microsoft Internet Explorer, Mozilla Firefox, Apple Safari and Google Chrome. Microsoft's Internet Explorer 9 offers a tracking protection feature that doesn't allow for tracking by allowing Internet users to download tracking protection block lists which consequently block any third-party domain included in such block lists from serving content. This content-blocking feature, depending on the adoption by Internet users, may adversely affect our ability to grow our company, maintain our current revenues and profitability, serve and monetize content and utilize our behavioral targeting platform. Legislatively on the federal level, there have been a number of House bills that have been introduced addressing online privacy, including Congressman Bobby Rush's Best Practices Act - H.R. 611, Congressman Cliff Stearns' Consumer Privacy Protection Act of 2011, and Congresswoman Jackie Speier's Do Not Track Me Online Act of 2011 - H.R. 654. In the Senate, Senators John Kerry and John McCain have introduced bipartisan privacy legislation (the Commercial Privacy Bill of Rights Act of 2011) that is designed to establish a regulatory framework for the comprehensive protection of personal data for individuals under the aegis of the Federal Trade Commission and for other purposes, including requiring that information that is used for online behavioral advertising that is not “sensitive personally identifiable information” be subject to clear, concise and timely notice and opt-out. On the state level, California has introduced a “Do Not Track Bill” - S.B. 761 that legislates the collection and use of information transmitted online. There are others within the House and the Senate and possibly other states that are looking to introduce bills regarding the privacy of online and offline data. These bills, if passed, could hinder growth in the use of the Web generally and adversely affect our business. Other laws and regulations have been adopted and may be adopted in the future, and may address issues such as user privacy, spyware, "do not email" lists, pricing, intellectual property ownership and infringement, copyright, trademark, trade secret, export of encryption technology, acceptable content, search terms, lead generation, behavioral targeting, taxation, and quality of products and services. Such measures could decrease the acceptance of the Web as a communications, commercial and advertising medium. We have policies to prohibit abusive Internet behavior, including prohibiting the use of spam and spyware by our Web publisher partners.
WE COULD BE SUBJECT TO LEGAL CLAIMS, GOVERNMENT ENFORCEMENT ACTIONS AND DAMAGE TO OUR REPUTATION AND HELD LIABLE FOR OUR OR OUR CUSTOMERS' FAILURE TO COMPLY WITH FEDERAL, STATE AND FOREIGN LAWS, REGULATIONS OR POLICIES GOVERNING CONSUMER PRIVACY, WHICH COULD MATERIALLY HARM OUR BUSINESS.
Recent growing public concern regarding privacy and the collection, distribution and use of information about Internet users has led to increased federal, state and foreign scrutiny and legislative and regulatory activity concerning data collection and use practices. The United States Congress and the State of California currently have pending legislation regarding privacy and data security measures, as detailed in the above previous paragraph. Any failure by us to comply with applicable federal, state and foreign laws and the requirements of regulatory authorities may result in, among other things, indemnification liability to our customers and the advertising agencies we work with, administrative enforcement actions and fines, class action lawsuits, cease and desist orders, and civil and criminal liability. Recently, class action lawsuits have been filed alleging violations of privacy laws by ISPs. The European Union's directive addressing data privacy limits our ability to collect and use information regarding Internet users. These restrictions may limit our ability to target advertising in most European countries. Our failure to comply with these or other federal, state or foreign laws could result in liability and materially harm our business.
In addition to government activity, privacy advocacy groups and the technology and direct marketing industries are considering various new, additional or different self-regulatory standards. This focus, and any legislation, regulations or standards promulgated, may impact us adversely. Governments, trade associations and industry self-regulatory groups may enact more burdensome laws, regulations and guidelines, including consumer privacy laws, affecting our customers and us. Since many of the proposed laws or regulations are just being developed, and a consensus on privacy and data usage has not been reached, we cannot yet determine the impact these proposed laws or regulations may have on our business. However, if the gathering of profiling information were to be curtailed, Internet advertising would be less effective, which would reduce demand for Internet advertising and harm our business.
Third parties may bring class action lawsuits against us relating to online privacy and data collection. We disclose our information collection and dissemination policies, and we may be subject to claims if we act or are perceived to act inconsistently with these published policies. Any claims or inquiries could be costly and divert management's attention, and the outcome of such claims could harm our reputation and our business.
Our customers are also subject to various federal and state laws concerning the collection and use of information regarding individuals. These laws include the Children's Online Privacy Protection Act, the Federal Drivers Privacy Protection Act of 1994, the privacy provisions of the Gramm-Leach-Bliley Act, the Federal CAN-SPAM Act of 2003, as well as other laws that govern the collection and use of consumer credit information. We cannot assure you that our customers are currently in compliance, or will remain in compliance, with these laws and their own privacy policies. We may be held liable if our customers use our technologies in a manner that is not in compliance with these laws or their own stated privacy policies.
OUR STOCK PRICE IS LIKELY TO BE VOLATILE AND COULD DROP UNEXPECTEDLY.
Our common stock has been publicly traded since March 30, 2000. The market price of our common stock has been subject to significant fluctuations since the date of our initial public offering. The stock market has from time to time experienced significant price and volume fluctuations that have affected the market prices of securities, particularly securities of technology companies. As a result, the market price of our common stock may materially decline, regardless of our operating performance. In the past, following periods of volatility in the market price of a particular company's securities, securities class action litigation has often been brought against that company. We were involved in this type of litigation, which arose shortly after our stock price dropped significantly during the third quarter of 2007. Litigation of this type is often expensive and diverts management's attention and resources.
SEVERAL STATES HAVE IMPLEMENTED OR PROPOSED REGULATIONS THAT IMPOSE SALES TAX ON CERTAIN E-COMMERCE TRANSACTIONS INVOLVING THE USE OF AFFILIATE MARKETING PROGRAMS.
In 2008, the state of New York implemented regulations that require advertisers to collect and remit sales taxes on sales made to residents of New York if the affiliate/publisher that facilitated that sale is a New York-based entity. In early 2011 and mid-2011, the states of Illinois and California, respectively, also passed similar regulations. In addition, several other states have proposed similar regulations, although many of the regulations proposed by these other states have not passed. The New York and Illinois sales tax requirements have not had a material impact on our Affiliate Marketing segment results of operations. The California regulation was subsequently delayed until September 15, 2012 (if a federal law authorizing states to require retailers to collect taxes, regardless of the location of the retailer, is not enacted on or before July 31, 2012), but was in effect for the majority of the quarter ended September 30, 2011. During such time, we estimate that the California regulation had a negative impact of approximately 2% on the revenue generated by our Affiliate Marketing segment. We are unable to determine the impact if additional states adopt similar requirements.
IF OUR NOTE RECEIVABLE BECOMES UNCOLLECTIBLE, WE WOULD BE REQUIRED TO RECORD A SIGNIFICANT CHARGE TO EARNINGS.
As more fully described in Note 6 to our condensed consolidated financial statements, we sold our Web Clients business on February 1, 2010 in exchange for a note receivable with a fair market value of $32.8 million. If this note receivable were to become uncollectible, we would be required to take a charge against earnings for the amount of the note that becomes uncollectible. This may have an adverse impact on our results of operations.
WE MAY BE REQUIRED TO RECORD A SIGNIFICANT CHARGE TO EARNINGS IF OUR GOODWILL OR AMORTIZABLE INTANGIBLE ASSETS BECOME IMPAIRED.
As disclosed in our Annual Report on Form 10-K for the fiscal year ended December 31, 2008, we recorded an impairment charge as of December 31, 2008 related to our goodwill and amortizable intangible assets totaling $269.5 million. As of September 30, 2011, we have $438.7 million and $123.0 million of goodwill and amortizable intangible assets, respectively.
We perform our annual impairment analysis of goodwill as of December 31 of each year, or sooner if we determine there are indicators of impairment, in accordance with accounting principles generally accepted in the United States of America ("GAAP"). Under GAAP, the impairment analysis of goodwill must be based on estimated fair values. The determination of fair values requires assumptions and estimates of many critical factors, including, but not limited to: expected operating results; macroeconomic conditions; our stock price; earnings multiples implied in acquisitions in the online marketing industry; industry analyst expectations; and the discount rates used in the discounted cash flow analysis. We are required to perform our next goodwill impairment analysis at December 31, 2011. If our business performance deteriorates due to macroeconomic conditions or company-specific issues, or our stock price experiences significant declines, we may be required to record additional impairment charges in the future.
We are also required under GAAP to review our amortizable intangible assets for impairment whenever events and circumstances indicate that the carrying value of such assets may not be recoverable. We may be required to record a significant charge to earnings in a period in which any impairment of our goodwill or amortizable intangible assets is determined.
WE MAY INCUR LIABILITIES TO TAX AUTHORITIES IN EXCESS OF AMOUNTS THAT HAVE BEEN ACCRUED WHICH MAY ADVERSELY IMPACT OUR RESULTS OF OPERATIONS AND FINANCIAL CONDITION.
As more fully described in Note 12 to our condensed consolidated financial statements, we have recorded significant income tax liabilities. The preparation of our condensed consolidated financial statements requires estimates of the amount of income tax that will become payable in each of the jurisdictions in which we operate, as well as in jurisdictions that we don't operate but may have tax nexus given the complexities associated with various state tax regulations. We may be challenged by the taxing authorities in these various jurisdictions and, in the event that we are not able to successfully defend our position, we may incur significant additional income tax liabilities and related interest and penalties which may have an adverse impact on our results of operations and financial condition.
IF WE FAIL TO MAINTAIN AN EFFECTIVE SYSTEM OF INTERNAL CONTROLS, WE MAY NOT BE ABLE TO ACCURATELY REPORT OUR FINANCIAL RESULTS OR PREVENT FRAUD AND OUR BUSINESS MAY BE HARMED AND OUR STOCK PRICE MAY BE ADVERSELY IMPACTED.
Effective internal controls are necessary for us to provide reliable financial reports and to effectively prevent fraud. Any inability to provide reliable financial reports or to prevent fraud could harm our business. The Sarbanes-Oxley Act of 2002 requires management to evaluate and assess the effectiveness of our internal control over financial reporting. We determined that our internal control over financial reporting was effective as of December 31, 2010. In order to continue to comply with the requirements of the Sarbanes-Oxley Act, we are required to continuously evaluate and, where appropriate, enhance our policies, procedures and internal controls. If we fail to maintain the adequacy of our internal controls, we could be subject to litigation or regulatory scrutiny and investors could lose confidence in the accuracy and completeness of our financial reports. We cannot assure you that in the future we will be able to fully comply with the requirements of the Sarbanes-Oxley Act or that management will conclude that our internal control over financial reporting is effective. If we fail to fully comply with the requirements of the Sarbanes-Oxley Act, our business may be harmed and our stock price may decline.
ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
(c) Purchases of Equity Securities — The table below summarizes the Company’s repurchases of common stock during the three months ended September 30, 2011.
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Period | | Total Number of Shares Purchased (1) | | Average Price Paid per Share (2) | | Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs | | Approximate Dollar Value of Shares that May Yet Be Purchased Under the Plans or Programs |
July 1, 2011 through July 31, 2011 | | — |
| | $ | — |
| | — |
| | $ 62.3 million |
| | | | | | | | |
August 1, 2011 through August 31, 2011 | | 3,072,410 |
| | 14.37 |
| | 3,072,410 |
| | $ 103.8 million |
| | | | | | | | |
September 1, 2011 through September 30, 2011 | | 1,250,000 |
| | 15.19 |
| | 1,250,000 |
| | $ 84.9 million |
| | | | | | | | |
Total | | 4,322,410 |
| | $ | 14.61 |
| | 4,322,410 |
| | $ 84.9 million |
____________________
(1) In September 2001, the Company's board of directors authorized a stock repurchase program (the “Program”) to allow for the repurchase of shares of the Company's common stock at prevailing market prices in the open market or through unsolicited negotiated transactions. Since the inception of the Program and through December 31, 2010, the Company's board of directors authorized a total of $547.7 million for repurchases under the Program and the Company had repurchased a total of 54.7 million shares of its common stock for approximately $447.7 million. In August 2011, the Company’s board of directors authorized $85.6 million for additional repurchases under the Program, bringing the remaining balance of the authorization to $100 million. The Company repurchased 4.3 million shares for $63.1 million and 6.9 million shares for $100.7 million during the three- and nine-month periods ended September 30, 2011, respectively. As of September 30, 2011, up to an additional $84.9 million of the Company's capital may be used to repurchase shares of its outstanding common stock under the Program.
Repurchases have been funded from available working capital and all shares have been retired subsequent to their repurchase. There is no guarantee as to the exact number of shares that will be repurchased by the Company, and the Company may discontinue repurchases at any time that management or the Company’s board of directors determines additional repurchases are not warranted. The amounts authorized by the Company’s board of directors exclude broker commissions.
(2) Includes commissions paid.
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
None.
ITEM 4. RESERVED
ITEM 5. OTHER INFORMATION
None.
ITEM 6. EXHIBITS
(a) Exhibits:
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Exhibit Number | | Exhibit Description |
| | |
31.1 | | Certification of Chief Executive Officer pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated November 8, 2011 |
| | |
31.2 | | Certification of Chief Financial Officer pursuant to Securities Exchange Act Rules 13a-14(a) and 15d-14(a) as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002, dated November 8, 2011 |
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32.1 | | Certification of Chief Executive Officer and Chief Financial Officer pursuant to Section 18 U.S.C. § 1350 adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, dated November 8, 2011 |
101.INS* | | XBRL Instance Document |
101.SCH* | | XBRL Taxonomy Extension Schema Document |
101.CAL* | | XBRL Taxonomy Extension Calculation Linkbase Document |
101.DEF* | | XBRL Taxonomy Extension Definition Linkbase Document |
101.LAB* | | XBRL Taxonomy Extension Label Linkbase Document |
101.PRE* | | XBRL Taxonomy Extension Presentation Linkbase Document |
| | |
* | XBRL information is furnished and not filed for purposes of Sections 11 and 12 of the Securities Act of 1933 and Section 18 of the Securities Exchange Act of 1934, and is not subject to liability under those sections, is not part of any registration statement or prospectus to which it relates and is not incorporated or deemed to be incorporated by reference into any registration statement, prospectus or other document. |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
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| | | |
| | VALUECLICK, INC. (Registrant) |
| | | |
| | | |
| | By: | /s/ JOHN PITSTICK |
| | | John Pitstick |
| | | Chief Financial Officer |
| | | (Principal Financial and Accounting Officer) |
Dated: | November 8, 2011 | | |