The Company calculates net subscription revenue by deducting refunds and cancellation chargebacks from gross revenue. Refunds and cancellation chargebacks during the nine months ended September 30, 2003, totaled less than 1% of gross subscription revenue for the period, as compared to approximately 3% during the nine months ended September 30, 2002.
The increase in advertising revenue is primarily the result of improved conditions in the online advertising market, increased conference sponsorships, and improvements in the Company’s advertising sales infrastructure, selling techniques, and ability to more effectively generate revenue for its page views. During the nine months ended September 30, 2003, the Company achieved a 39% increase in revenue per 1,000 revenue generating page views, when compared to the nine months ended September 30, 2002. This increase was partially offset by a decrease of 8% in total revenue generating page views.
For the nine months ended September 30, 2003, 81% of the Company’s advertising revenue, excluding conference sponsorship revenue, was derived from sponsorship contracts, as compared to 57% for the nine months ended September 30, 2002. The number of advertisers, excluding conference sponsorships, for the nine months ended September 30, 2003 was 91, as compared to 81 for the nine months ended September 30, 2002.
For the nine months ended September 30, 2003, the Company’s top five advertisers accounted for approximately 41% of its total advertising revenue, excluding conference sponsorship revenue, as compared to approximately 48% for the nine months ended September 30, 2002.
Cost of services for the Company’s electronic publishing segment decreased to $8,843,621 for the nine months ended September 30, 2003, as compared to $9,125,455 for the nine months ended September 30, 2002. This decrease is primarily the result of lower content licensing fees and data center hosting fees, partially offset by higher fees paid to outside contributors.
Cost of services for the Company’s securities research and brokerage segment totaled $1,632,686 for the nine months ended September 30, 2003, inclusive of costs allocated from the Company’s electronic publishing segment totaling $368,380.
Sales and marketing. Total sales and marketing expense increased to $5,208,586 for the nine months ended September 30, 2003, as compared to $4,650,550 for the nine months ended September 30, 2002.
Sales and marketing expense for the Company’s electronic publishing segment increased to $4,805,225 for the nine months ended September 30, 2003, as compared to $4,650,550 for the nine months ended September 30, 2002. This increase is primarily the result of increased salaries and commissions due to the build-up of the segment’s direct sales force, as well as higher advertisement-serving expense, partially offset by reduced advertising and promotion, content distribution, and research expenses.
Sales and marketing expense for the Company’s securities research and brokerage segment totaled $403,361 for the nine months ended September 30, 2003, inclusive of costs allocated from the Company’s electronic publishing segment totaling $6,095.
General and administrative. Total general and administrative expense decreased to $5,378,722 for the nine months ended September 30, 2003, as compared to $5,679,970 for the nine months ended September 30, 2002.
General and administrative expense for the Company’s electronic publishing segment decreased to $5,042,468 for the nine months ended September 30, 2003, as compared to $5,679,970 for the nine months ended September 30, 2002. This decrease is primarily the result of reductions in compensation and related costs, telephone, bad debt and consulting expenses, partially offset by increased professional fees, sales and use taxes, recruiting fees, and occupancy costs.
General and administrative expense for the Company’s securities research and brokerage segment totaled $336,254 for the nine months ended September 30, 2003, inclusive of costs allocated from the Company’s electronic publishing segment totaling $104,602.
Depreciation and amortization. Total depreciation and amortization expense decreased to $1,838,308 for the nine months ended September 30, 2003, as compared to $3,149,884 for the nine months ended September 30, 2002.
Depreciation and amortization expense for the Company’s electronic publishing segment decreased to $1,758,683 for the nine months ended September 30, 2003, as compared to $3,149,884 for the nine months ended September 30, 2002. The decrease is attributable to fully depreciated assets.
Depreciation and amortization expense for the Company’s securities research and brokerage segment totaled $79,625 for the nine months ended September 30, 2003, all of which resulted from costs allocated from the Company’s electronic publishing segment.
Noncash compensation. Total noncash compensation expense decreased to $304,391 for the nine months ended September 30, 2003, as compared to $716,113 for the nine months ended September 30, 2002.
Noncash compensation expense for the Company’s electronic publishing segment decreased to $302,576 for the nine months ended September 30, 2003, as compared to $716,113 for the nine months ended September 30, 2002. Noncash compensation expense for the Company’s securities research and brokerage segment totaled $1,815 for the nine months ended September 30, 2003, all of which resulted from costs allocated from the Company’s electronic publishing segment.
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In 1998 and the first three months of 1999, the Company granted options to purchase shares of its common stock at exercise prices that were less than the fair market value of the underlying shares of common stock on the dates of grant. This resulted in deferred compensation expense incurred over the period that these options vested, the latest of which occurred in March 2003. The Company recorded noncash compensation expense of $205,434 during the nine months ended September 30, 2003 for these below fair market value options, as compared to $636,761 during the nine months ended September 30, 2002. Because all of these below fair market value options have vested, there is no remaining compensation expense pertaining to them to be recognized in the future.
On January 15, 2002, the Company issued options to purchase a total of 50,000 shares of common stock to a non-employee in connection with his outside contributor agreement with the Company. The options vested immediately and have an exercise period of the lesser of five years, or 90 days after the termination of his services. The value of these options was $72,043, which is being amortized over the two-year period of his service to the Company. For the nine months ended September 30, 2003 and September 30, 2002, the Company recorded noncash compensation expense of $27,016 for these options. The balance of $9,005 will be recognized as noncash compensation expense during the remainder of the year ending December 31, 2003.
On January 15, 2002, the Company issued options to purchase a total of 100,000 shares of common stock to a non-employee in connection with his outside contributor agreement with the Company. One-half of these options vested immediately and the other half vested on January 15, 2003. These options have an exercise period of the lesser of five years, or 90 days after the termination of his services. The value of these options at January 15, 2003 was $195,124, which is being amortized over the two-year period of his service to the Company. For the nine months ended September 30, 2003, the Company recorded noncash compensation expense of $71,941 for these options, as compared to $52,336 for the nine months ended September 30, 2002. The balance of $23,980 will be recognized as noncash compensation expense during the remainder of the year ending December 31, 2003.
Restructuring. During the year ended December 31, 2000, the Company recorded restructuring expense totaling $17,575,522 to align its cost structure with changing market conditions and decreased dependence on the advertising market, to create a more flexible and efficient organization. There was no restructuring expense during the nine months ended September 30, 2003. For the nine months ended September 30, 2002, the Company’s electronic publishing segment recorded restructuring expense totaling $18,558, which primarily represented adjustments to the Company’s original estimates related to the consolidation of the Company’s facilities and reduction in non-performing assets.
Net Interest Income
Total net interest income decreased to $296,185 for the nine months ended September 30, 2003, as compared to $533,022 for the nine months ended September 30, 2002.
Net interest income for the Company’s electronic publishing segment decreased to $288,254 for the nine months ended September 30, 2003, as compared to $533,022 for the nine months ended September 30, 2002. This decrease is the result of lower interest rates and reduced cash balances.
Net interest income for the Company’s securities research and brokerage segment totaled $7,931 for the nine months ended September 30, 2003, inclusive of net interest income allocated from the Company’s electronic publishing segment totaling $1,747.
Gain on Sale of Investment
There was no gain on sale of investment during the nine months ended September 30, 2003, as compared to $184,667 for the nine months ended September 30, 2002. In mid-July, 2002 the Company sold the Treasury Note for the reasons described above, realizing a gain on the sale.
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Gain on Disposal of Discontinued Operations
For the nine months ended September 30, 2002, the Company’s electronic publishing segment recorded a gain on disposal of discontinued operations of $200,323. The gain primarily represented adjustments to the Company’s original estimate related to costs to be incurred in completing the liquidation process for the Company’s U.K. operations as described above.
Liquidity and Capital Resources
The Company invests in money market funds and other short-term, investment grade instruments that are highly liquid, of high-quality, and can have maturities of up to two years, with the intent that such funds can easily be made available for operating purposes. As of September 30, 2003, the Company’s cash and cash equivalents, current and noncurrent restricted cash, and short-term investments amounted to $28,548,675, representing 77% of total assets.
Net cash used in operating activities of $531,782 for the nine months ended September 30, 2003 was primarily due to a net loss of $4,193,710, a decrease in accounts payable and accrued expenses, and an increase in prepaid expenses and other current assets. This was partially offset by noncash charges, an increase in deferred revenue, and decreases in both accounts receivable and other assets.
Net cash provided by investing activities of $391,019 for the nine months ended September 30, 2003 consisted of net sales of short-term investments, partially offset by capital expenditures. Capital expenditures generally consisted of purchases of computer software and hardware, as well as purchases of telephone equipment, office furniture and fixtures and leasehold improvements related to the office space now occupied by IRG.
Net cash provided by financing activities of $614,967 for the nine months ended September 30, 2003 consisted primarily of the proceeds from the exercise of stock options and a decrease in restricted cash.
The Company has a total of $2,500,000 of cash invested in certificates of deposit and money market investments that serves as collateral for outstanding letters of credit, and is therefore restricted. The letters of credit serve as security deposits for operating leases. Of this total, the Company anticipates that $200,000 will become unrestricted within the next 12 months, and is therefore classified as a current asset on the Condensed Consolidated Balance Sheet. The Company anticipates that the remaining $2,300,000 of restricted cash will become unrestricted at various times through the year 2009.
The Company believes that its current cash and cash equivalents and short-term investments will be sufficient to meet the Company’s anticipated cash needs for at least the next 12 months. Thereafter, if cash generated from operations is insufficient to satisfy the Company’s liquidity requirements, the Company may need to raise additional funds through public or private financings, strategic relationships or other arrangements. There can be no assurance that additional funding, if needed, will be available on terms attractive to the Company, or at all. Strategic relationships, if necessary to raise additional funds, may require the Company to provide rights to certain of its content. The failure to raise capital when needed could materially adversely affect the Company’s business, results of operations and financial condition. If additional funds are raised through the issuance of equity securities, the percentage ownership of the Company’s then-current stockholders would be reduced. Furthermore, these equity securities might have rights, preferences or privileges senior to those of the Company’s common stock.
Commitments and Contingencies
The Company is committed under operating leases, principally for office space, furniture and fixtures, and equipment. Certain leases are subject to rent reviews and require payment of expenses under escalation clauses. Rent and equipment rental expense was $429,310 and $1,280,843 for the three-month and nine-month periods ended September 30, 2003, respectively, as compared to $326,710 and $1,177,366 for the three-month and nine-month periods ended September 30, 2002, respectively. Additionally, the Company has employment agreements with certain of its employees and outside contributors. Future minimum payments under these obligations are as follows:
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| | Payments Due by Period | |
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Contractual obligations: | | Total | | Less Than 1 Year | | 1 – 3 Years | | 4 – 5 Years | | After 5 Years | |
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Operating leases | | $ | 7,196,013 | | $ | 1,305,019 | | $ | 2,711,206 | | $ | 2,188,737 | | $ | 991,051 | |
Employment agreements | | | 1,402,173 | | | 1,016,756 | | | 385,417 | | | — | | | — | |
Outside contributor agreements | | | 228,417 | | | 228,417 | | | — | | | — | | | — | |
Note payable | | | 332,703 | | | 88,386 | | | 195,781 | | | 48,536 | | | — | |
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Total contractual cash obligations | | $ | 9,159,306 | | $ | 2,638,578 | | $ | 3,292,404 | | $ | 2,237,273 | | $ | 991,051 | |
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| Item 3. | Quantitative and Qualitative Disclosures About Market Risk |
The Company believes that its market risk exposures are immaterial, as the Company does not have instruments for trading purposes and reasonable possible near-term changes in market rates or prices are not expected to result in material near-term losses in earnings, material changes in fair values or cash flows for all instruments.
The Company carried out, under the supervision and with the participation of the Company’s management, including its Chief Executive Officer and Chief Financial Officer, an evaluation of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934) as of the end of the quarterly period covered by this report. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of September 30, 2003, the design and operation of these disclosure controls and procedures were effective. During the quarterly period covered by this report, there have been no changes in the Company’s internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
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Risk Factors
You should carefully consider the following material risks facing the Company. If any of the following risks occur, the Company’s business, results of operations or financial condition could be materially adversely affected. The Company may also face other risks that are not discussed in the following description of its risk factors either because it is unaware of such risks or because it presently believes that such risks are immaterial. The Company cannot assure you that any of these other risks, if they were to occur, would not materially adversely affect the Company’s business, results of operations or financial condition.
The Company Has a History of Losses and May Incur Further Losses
The Company has incurred operating losses in each fiscal quarter since its formation and may continue to experience operating losses in the future. As of September 30, 2003, the Company had an accumulated deficit of $151.7 million. The Company will need to generate significant revenue in order to cover the significant operating expenses it expects to incur throughout the remainder of the year and in future fiscal quarters. Accordingly, the Company can make no assurances that it will be able to achieve profitability, under accounting principles generally accepted in the United States, on a quarterly or annual basis in the future.
The Company’s Quarterly Financial Results May Fluctuate and its Future Revenue Is Difficult to Forecast
The Company’s quarterly operating results may fluctuate significantly in the future as a result of a variety of factors, many of which are outside the Company’s control, including:
| • | the level of interest and investment in the stock market by both individual and institutional investors; |
| • | demand for advertising on the Company’s web sites, which is affected by seasonal weakness in the first and third quarters, advertising budget cycles of our customers, and the demand for advertising on the internet generally; |
| • | subscription price reductions due to decreased demand or increased competition; |
| • | new products or services introduced by the Company’s competitors; |
| • | content distribution fees or other costs incurred by the Company; |
| • | costs associated with system downtime affecting the internet generally or the Company’s web sites in particular; and |
| • | general economic and market conditions. |
The Company forecasts its current and future expense levels based on expected revenue and the Company’s operating plans. Due to the above factors, the Company’s operating results may be below the expectations of public market analysts and investors in some future quarters. In such an event, the price of the Company’s common stock is likely to decline.
The Company May Have Difficulty Increasing its Subscription Revenue, a Significant Portion of Which is Generated by James J. Cramer and Other Key Writers
The Company continues to seek to increase its subscription revenue, which represents the single most significant portion of the Company’s total revenues, approximately 72% for both the nine-month period ended September 30, 2003 and the fiscal year ended December 31, 2002. The Company believes it has significantly enhanced its subscription offerings to differentiate them from other financial and investing products available in the marketplace, having introduced, in recent years, publications containing a broad variety of features from a multitude of contributors, as well as more narrowly targeted, trading-oriented newsletters, some of which are the work of an individual writer. While the Company believes that the success of its publications is dependent in part upon its brands, some of these publications, particularly the newsletters, nonetheless reflect the talents, efforts, personalities and reputations of their respective writers. As a result, the services of these key writers, particularly Company co-founder James J. Cramer, form
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an essential element of our subscription revenues. Accordingly, the Company seeks to compensate and provide incentives for these key writers through competitive salaries, stock ownership and bonus plans, and has entered into employment agreements with several of them. However, the Company can make no assurances that these programs will enable it to retain key writers or, should the Company lose the services of one or more of its key writers to death, disability, loss of reputation or other reason, to attract new writers acceptable to readers of the Company’s publications. The loss of services of one or more of the Company’s key writers could have a material adverse affect on the Company’s business, results of operations and financial condition.
The Loss of the Services of Other Key Employees Could Affect the Company’s Business
The Company’s continued success also depends upon the retention of other key employees, including executives to operate its business, technology personnel to run its publishing, commerce, communications and other systems, and salespersons to sell its subscription products and its advertising space. Several of the Company’s key employees are bound by employment or non-competition agreements. In addition, the Company seeks to compensate its key executives, as well as other employees, through competitive salaries, stock ownership and bonus plans, but the Company can make no assurances that these programs will allow it to retain key employees or hire new employees. The loss of one or more of the Company’s key employees, or the Company’s inability to attract experienced and qualified replacements, could materially adversely affect the Company’s business, results of operations and financial condition.
The Company Is Subject to Risks and Uncertainties Associated With its Proprietary Equity Research Business, Which Is in the Early Stages of Development
In October 2002, the Company formed IRG as a wholly-owned subsidiary to operate its proprietary equity research business. IRG began coverage of equities in the second quarter of 2003, when it became a registered broker-dealer. Since its formation, IRG has incurred start-up costs and expenses, but as of September 30, 2003 has not generated significant revenue. The Company will continue to encounter risks, uncertainties, expenses and difficulties as it proceeds to develop and operate this new business, including, among others, those relating to staffing, regulatory compliance, brand development, market acceptance of its products, trading errors, and the strength of the market for equity securities and equity research generally. The limited operating history of IRG makes it difficult to evaluate the business and its prospects or to accurately predict future revenue or results of operations for the business. Accordingly, the prospects for this business should be considered in light of the risks, uncertainties, expenses and difficulties frequently encountered by companies in an early stage of development. The Company can make no assurances that it will successfully develop and operate its proprietary equity research business or achieve profitability for this business.
IRG’s Revenue May Not Be Sufficient to Cover its Expenses
IRG’s current business plan involves the production of proprietary equity research, the marketing of investment analysis and research products produced by TheStreet.com, and the dissemination of the foregoing to institutional money managers and hedge funds at no charge to these customers. In return, IRG expects that these institutional money managers and hedge funds will voluntarily elect to execute transactions through IRG’s correspondent clearing broker and direct to IRG a portion of commissions reasonable in relation to the value of the research provided by IRG. See “Business – Marketing – Professional Marketing – Soft-Dollar Brokers” in the Company’s annual report on Form 10-K for the year ended December 31, 2002. As this occurs, the Company’s electronic publishing segment may experience a decline in subscription revenue, and its securities research and brokerage segment may experience an increase in commission revenue. However, IRG does not expect to conduct other revenue generating activities at this time, and there is no guarantee that these activities will generate sufficient revenue to cover IRG’s expenses.
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The Company May Have Difficulty Increasing its Advertising Revenue, a Significant Portion of Which Is Concentrated Among the Company’s Top Advertisers
The Company’s ability to increase its advertising revenue depends on a variety of factors, including general market conditions, seasonal fluctuations in financial news consumption and overall online usage, the Company’s ability to increase its unique visitors and page view inventory, and the Company’s ability to win its share of advertisers’ total advertising budgets from other web sites, television, radio and print media. If the Company’s advertising revenue decreases due to these factors, the Company’s business, results of operations and financial condition could be materially adversely affected.
In the third quarter of 2003, the Company’s top five advertisers accounted for approximately 46% of its total advertising revenue, excluding conference sponsorship revenue, as compared to approximately 41% for the three months ended June 30, 2003 and approximately 60% for the three months ended September 30, 2002. Furthermore, although the Company continues to work to attract advertisers from outside the financial services industry, such as automotive and luxury goods, a large proportion of the Company’s top advertisers are concentrated in financial services, particularly in the online brokerage business. If these industries were to weaken significantly, or if other factors caused the Company to lose a number of its top advertisers, the Company’s business, results of operations and financial condition could be materially adversely affected. As is typical in the advertising industry, the Company’s advertising contracts have short notice cancellation provisions.
Intense Competition Could Reduce the Company’s Market Share and Harm its Financial Performance
The Company’s ability to compete successfully depends on many factors, including the quality and timeliness of its content and that of the Company’s competitors, the success of the Company’s recommendations and research, the ease of use of services developed either by the Company or its competitors and the effectiveness of the Company’s sales and marketing efforts. We face competition for customers, advertisers, employees and contributors from a wide variety of financial news and information sources, as well as other types of companies, including:
| • | online business, finance or investing web sites; |
| • | publishers and distributors of traditional media focused on finance and investing, including print publications and radio and television programs; and |
| • | investment newsletter publishers. |
As our business has expanded into new areas, such as equity research and advisory reports, the Company also faces significant competition from a new set of competitors, including:
| • | established Wall Street investment banking firms; |
| • | large financial institutions; |
| • | equity research boutiques; and |
| • | other securities professionals that offer similar information and that have firmly established customer relationships. |
Many of these competitors have longer operating histories, greater name recognition, larger customer bases and significantly greater financial, technical and marketing resources than the Company does. Increased competition could result in price reductions, reduced margins or loss of market share, any of which could materially adversely affect the Company’s business, results of operations and financial condition. Accordingly, the Company cannot guarantee that it will be able to compete effectively with its current or future competitors or that this competition will not significantly harm its business.
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The Company Faces Risks Associated with the Growth and Diversification of its Business
The Company’s business has grown and diversified in recent quarters and now includes a variety of professional and consumer subscription products, as well as a separate, wholly owned, broker-dealer subsidiary, which offers proprietary equity research to its institutional clients. We intend to continue to grow and diversify our business, both organically and possibly through acquisitions of other companies. Such growth and diversification may require significant time and resource commitments from the Company’s senior management, which will limit the amount of time these individuals will have available to devote to the Company’s existing operations. Growth in diversity and complexity may also impact our evolving business in ways we have not anticipated. The efficient operation of the Company will depend on our ability to successfully manage the increasing complexity of the commerce, publishing, financial reporting, and other systems we depend on. Acquisitions by the Company could result in the incurrence of debt and contingent liabilities. Any failure or any inability to effectively manage and integrate the growth and diversification of the Company could have a material adverse effect on its business, financial condition and results of operations.
System Failure May Result in Reduced Traffic, Reduced Revenue and Harm to the Company’s Reputation
The Company’s ability to provide timely, updated information depends on the efficient and uninterrupted operation of its computer and communications hardware and software systems. Similarly, the Company’s ability to track, measure and report the delivery of advertisements on its site depends on the efficient and uninterrupted operation of a third-party system. The Company’s operations depend in part on the protection of its data systems and those of its third party provider against damage from human error, natural disasters, fire, power loss, water damage, telecommunications failure, computer viruses, acts of terrorism, vandalism, sabotage, and similar unexpected adverse events. Although the Company utilizes the services of a third party data-center host, there is no guarantee that the Company’s internet access and other data operations will be uninterrupted, error-free or secure. Any system failure, including network, software or hardware failure, that causes an interruption in the Company’s service or a decrease in responsiveness of its web sites could result in reduced traffic, reduced revenue and harm to the Company’s reputation, brand and the Company’s relations with its advertisers and strategic partners. The Company’s insurance policies may not adequately compensate the Company for such losses. In such event, the Company’s business, results of operations and financial condition could be materially adversely affected.
Difficulties In Development Could Harm the Company’s Business
In the past few years, the Company has introduced a significant number of new products and services, and expects to continue to do so. However, the Company may experience difficulties that could delay or prevent it from introducing new products and services in the future, or cause the costs to be higher than anticipated. Additionally, the Company at times relies on third parties, including software companies, application service providers and technology consulting firms, to help it develop and implement new products and services. If these third parties are not able to fulfill their responsibilities to the Company on schedule or if the technology developed by them for the Company’s use does not function as anticipated, implementation may be delayed and costs may be higher than anticipated. Any of the foregoing occurrences could materially adversely affect the Company’s business, results of operations and financial condition.
We have also invested significant resources to enhance the design, production and distribution of our products, and to accommodate the high volume of traffic we often receive as a result of important financial news events. Nevertheless, the Company’s web sites and distributed products have in the past experienced, and may in the future experience, publishing problems, slower response times or other problems for a variety of reasons. These occurrences could cause the Company’s readers to choose other methods to obtain their financial and investment commentary, analysis and news. In such a case, the Company’s business, results of operations and financial condition could be materially adversely affected.
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Failure to Establish and Maintain Successful Strategic Relationships With Other Companies Could Decrease the Company’s Subscriber and Reader Base
Although the Company has reduced its dependence on content syndication and headline indexing relationships with high-traffic web sites, it still relies on establishing and maintaining such relationships for a portion of its current subscriber and reader base. There is intense competition for relationships with these firms and placement on these sites, and the Company may have to pay significant fees to establish additional relationships with large, high-traffic partners or maintain existing relationships in the future. From time to time, we enter into agreements with advertisers that require us to exclusively feature these parties in sections of our web sites. Existing and future exclusivity arrangements may prevent us from entering into other advertising or sponsorship arrangements or other strategic relationships. If the Company does not successfully establish and maintain its strategic relationships on commercially reasonable terms or if these relationships do not attract significant numbers of subscribers or readers, the Company’s business, results of operations and financial condition could be materially adversely affected.
Difficulties Associated With the Company’s Brand Development May Harm its Ability to Attract Subscribers
The Company believes that maintaining and growing awareness about its products is an important aspect of its efforts to continue to attract users. The Company’s new products do not have widely recognized brands, and the Company will need to increase awareness of these brands among potential users. The Company’s efforts to build brand awareness may not be cost effective or successful in reaching potential users, and some potential users may not be receptive to the Company’s marketing efforts or advertising campaigns. Accordingly, the Company can make no assurances that such efforts will be successful in raising awareness of TheStreet.com, RealMoney, Street Insight, Action Alerts PLUS or other brands or in persuading potential users to subscribe to the Company’s products.
Failure to Maintain the Company’s Reputation for Trustworthiness May Harm its Business
It is very important that the Company maintain its reputation as a trustworthy organization. The occurrence of events, including the Company’s misreporting a news story, the non-disclosure of a stock ownership position by one or more of the Company’s writers, the manipulation of a security by one or more of the Company’s outside contributors, or other breach of the Company’s compliance policies, could harm the Company’s reputation for trustworthiness and reduce readership. These events could materially adversely affect the Company’s business, results of operations and financial condition.
The Company May Face Liability for, or Incur Costs to Defend, Information Published in its Products
The Company may be subject to claims for defamation, libel, copyright or trademark infringement or based on other theories relating to the information the Company publishes in its products. These types of claims have been brought, sometimes successfully, against online services as well as other print publications in the past. The Company could also be subject to claims based upon the content that is accessible from its web sites through links to other web sites. The Company’s insurance may not adequately protect it against these claims.
The Company May Not Adequately Protect its Own Intellectual Property and May Incur Costs to Defend Against, or Face Liability for, Intellectual Property Infringement Claims of Others
To protect the Company’s rights to its intellectual property, the Company relies on a combination of trademark and copyright law, trade secret protection, confidentiality agreements and other contractual arrangements with its employees, affiliates, customers, strategic partners and others. The protective steps the Company has taken may be inadequate to deter misappropriation of its proprietary information. The Company may be unable to detect the unauthorized use of, or take appropriate steps to enforce, its intellectual property rights. The Company has registered several trademarks in the United States and also has pending U.S. applications for other trademarks. Failure to adequately protect the Company’s intellectual property could harm its brand, devalue its proprietary
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content and affect its ability to compete effectively. In addition, although the Company believes that its proprietary rights do not infringe on the intellectual property rights of others, other parties may assert infringement claims against the Company or claims that the Company has violated a patent or infringed a copyright, trademark or other proprietary right belonging to them. The Company incorporates licensed third-party technology in some of its services. In these license agreements, the licensors have generally agreed to defend, indemnify and hold the Company harmless with respect to any claim by a third party that the licensed software infringes any patent or other proprietary right. The Company cannot assure you that these provisions will be adequate to protect it from infringement claims. Protecting the Company’s intellectual property rights, or defending against infringement claims, even if not meritorious, could result in the expenditure of significant financial and managerial resources on the Company’s part, which could materially adversely affect the Company’s business, results of operations and financial condition.
Government Regulation and Legal Uncertainties
Internet Communications, Commerce and Privacy Regulation. The growth and development of the market for internet commerce and communications has prompted both federal and state laws and regulations concerning the collection and use of personally identifiable information (including consumer credit and financial information), consumer protection, the content of online publications, the taxation of online transactions and the transmission of unsolicited commercial email, popularly known as “spam.” More laws and regulations are under consideration by various governments, agencies and industry self-regulatory groups. Although the Company’s compliance with applicable federal and state laws, regulations and industry guidelines has not had a material adverse effect on it, new laws and regulations may be introduced and modifications to existing laws may be enacted that require the Company to make changes to its business practices. For example, in September 2003, the state of California passed a rigorous “anti-spam” statute regulating certain types of email advertising communications transmitted to citizens or computers based in that state. Although the Company believes that its practices are in compliance with applicable laws, regulations and policies, if the Company were required to defend its practices against investigations of state or federal agencies or if the Company’s practices were deemed to be violative of applicable laws, regulations or policies, the Company could be penalized and its activities enjoined. Any of the foregoing could increase the cost of conducting online activities, decrease demand for the Company’s products and services, lessen the Company’s ability to effectively market its products and services, or otherwise materially adversely affect the Company’s business, financial condition and results of operations.
Securities Industry Regulation. Over the past two years, the Company’s activities have evolved to include, among other things, the offering of stand-alone products providing stock recommendations and analysis to subscribers, in contrast to providing such information as part of a larger online financial publication of more general and regular circulation. As a result, the Company registered in 2002 with the SEC as an investment advisor under the Investment Advisers Act of 1940. In addition, IRG has registered with the SEC and been admitted as a member of the NASD as a broker-dealer in connection with its recently begun activities as an introducing broker and provider of proprietary and third-party research. The securities industry in the United States is subject to extensive regulation under both federal and state laws. A failure to comply with regulations applicable to securities industry participants could materially and adversely affect the Company’s and IRG’s business, results of operations and financial condition.
Investment advisors such as TheStreet.com are subject to SEC regulations covering all aspects of the operation of their business, including, among others:
| • | conduct of directors, officers and employees, and |
| • | supervision of advisory activities. |
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Likewise, broker-dealers are subject to regulations of the SEC, state regulators and self-regulatory organizations, such as the NASD, covering all aspects of the operation of their business, including, among others:
| • | recommendations of securities, |
| • | execution of customers’ orders, |
| • | conduct of directors, officers and employees, and |
| • | supervision of securities and research activities. |
Violations of the regulations governing the actions of investment advisors and broker-dealers may result in the imposition of censures or fines, the issuance of cease-and-desist orders, and the suspension or expulsion of a firm, its officers, or its employees from the securities business.
The Company’s ability to comply with all applicable securities laws and rules is largely dependent on its establishment and maintenance of appropriate compliance systems (including proper supervisory procedures and books and records requirements), as well as its ability to attract and retain qualified compliance personnel.
Furthermore, because the Company operates in industries subject to extensive regulation, new regulation, changes in existing regulation, or changes in the interpretation or enforcement of existing laws and rules can have a significant impact on the Company’s ability to compete in the securities industry. For example, the enactment of the Sarbanes-Oxley Act of 2002 and other actions by various regulatory authorities and industry organizations imposed significant new requirements on broker-dealers and securities analysts issuing research reports on equity securities and their supervisors. The requirements include an obligation to disclose conflicts and prohibitions designed to promote objectivity and independence of securities analysts. The Company does not expect these changes to materially adversely affect the growth and development of IRG. However, the Company cannot guarantee that the SEC or other federal and state governmental regulatory authorities and self-regulatory organizations regulating the actions of broker-dealers and investment advisors will not further regulate, or change existing legislation affecting, the Company’s business in the future in a manner that could harm the Company’s business, results of operations and financial condition.
Any Failure of the Company’s Internal Security Measures or Breach of its Privacy Protections Could Cause the Company to Lose Users and Subject it to Liability
Users who subscribe to the Company’s subscription-based products are required to furnish certain personal information (including name, mailing address, phone number, email address and credit card information), which the Company uses to administer its services. The Company also requires users of some of its free products and features to provide the Company with some personal information during the membership registration process. Additionally, the Company relies on security and authentication technology licensed from third parties to perform real-time credit card authorization and verification.
In this regard, the Company’s users depend on the Company to keep their personal information safe and private and not to disclose it to third parties or permit its security to be breached. If the Company’s users perceive that the Company is not protecting their privacy, or if the information security measures of the Company or its agents are breached, the Company’s users could be discouraged from registering to use the Company’s web sites or other products, which could have a material adverse effect on the Company’s business, results of operations and financial condition.
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Control by Principal Stockholders, Officers and Directors Could Adversely Affect the Company’s Stockholders
The Company’s officers, directors and greater-than-five-percent stockholders (and their affiliates), acting together, have the ability to control substantially all matters submitted to its stockholders for approval (including the election and removal of directors and any merger, consolidation or sale of all or substantially all of the Company’s assets) and to control its management and affairs. Accordingly, this concentration of ownership may have the effect of delaying, deferring or preventing a change in control of the Company, impeding a merger, consolidation, takeover or other business combination involving the Company or discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of the Company, which in turn could materially adversely affect the market price of the common stock.
Volatility of the Company’s Stock Price Could Adversely Affect the Company’s Stockholders
The stock market has experienced significant price and volume fluctuations and the market prices of securities of technology companies, particularly internet-related companies, have been highly volatile. The trading price of the Company’s stock has been and may continue to be subject to wide fluctuations. From July 1 through September 30, 2003, the closing sale price of the Company’s common stock on the Nasdaq National Market ranged from $4.29 to $5.64. As of November 5, 2003, the closing sale price was $4.41. The Company’s stock price may fluctuate in response to a number of events and factors, such as quarterly variations in operating results, announcements of technological innovations or new products and media properties by the Company or its competitors, changes in financial estimates and recommendations by securities analysts, the operating and stock price performance of other companies that investors may deem comparable, and news reports relating to trends in the Company’s markets. In addition, the stock market in general, and the market prices for internet-related companies in particular, have experienced extreme volatility. These fluctuations may adversely affect the price of the Company’s common stock, regardless of its operating performance.
Anti-Takeover Provisions Could Prevent or Delay a Change of Control
Provisions of the Company’s amended and restated certificate of incorporation and amended and restated bylaws and Delaware law could make it more difficult for a third party to acquire the Company, even if doing so would be beneficial to the Company’s stockholders.
The Company Does Not Intend to Pay Dividends
The Company has never declared or paid any cash dividends on its common stock. The Company currently intends to retain any future earnings for funding growth.
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PART II - OTHER INFORMATION
On December 5, 2001, a class action lawsuit alleging violations of the federal securities laws was filed in the United States District Court for the Southern District of New York naming as defendants TheStreet.com, certain of its former officers and directors and a current director, and certain underwriters of the Company’s initial public offering (The Goldman Sachs Group, Inc., Chase H&Q, Thomas Weisel Partners LLC, FleetBoston Robertson Stephens, and Merrill Lynch Pierce Fenner & Smith, Inc.). Plaintiffs allege that the underwriters of TheStreet.com’s initial public offering violated the securities laws by failing to disclose certain alleged compensation arrangements (such as undisclosed commissions or stock stabilization practices) in the offering’s registration statement. Similar suits were filed against over 300 other issuers that had initial public offerings between 1998 and December 2001, and they have all been consolidated into a single action. On June 25, 2003, a committee of the Company’s Board of Directors conditionally approved a proposed partial settlement with the plaintiffs, which, if approved by the court, would provide, among other things, for a release of the Company and its individual defendants from any liability for their allegedly wrongful conduct, in return for the assignment by the Company to the plaintiffs of certain potential claims the Company may have against its underwriters. The financial portion of the proposed settlement is expected to be borne by the Company’s insurance carriers. Due to the inherent uncertainties of litigation, the Company cannot accurately predict whether or not the settlement will receive final approval by the court. In the event the settlement is not approved and the Company or individual defendants remain a defendant, any unfavorable outcome of this litigation could have an adverse impact on the Company’s business, financial condition, results of operations, and cash flows.
The Company, from time to time, becomes involved in various legal proceedings in the ordinary course of its business. Other than the legal proceedings described above, the Company believes that the outcome of all pending legal proceedings will not have a material adverse effect on its business, financial condition and results of operations.
| Item 2. | Changes in Securities and Use of Proceeds |
Not applicable.
| Item 3. | Defaults Upon Senior Securities |
Not applicable.
| Item 4. | Submission of Matters to a Vote of Security Holders |
Not applicable.
Not applicable.
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| Item 6. | Exhibits and Reports on Form 8-K |
(a) Exhibits
The following exhibits are filed herewith or are incorporated by reference to exhibits previously filed with the Commission:
Exhibit Number | | Description |
*3.1 | | | Amended and Restated Certificate of Incorporation |
**3.2 | | | Amended and Restated Bylaws |
*4.1 | | | Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein |
*4.2 | | | TheStreet.com Rights Agreement |
†4.3 | | | Amendment No. 1, dated as of August 7, 2000, to Rights Agreement |
††4.4 | | | Specimen Certificate for TheStreet.com’s common stock |
• 10.1 | | | Amended and Restated 1998 Stock Incentive Plan, dated as of May 29, 2002 |
••10.2 | | | Annual Incentive Plan |
••10.3 | | | Employment Agreement, dated February 22, 2003, between James Cramer and TheStreet.com, Inc. |
••10.4 | | | Employment Agreement, dated January 1, 2002, between Thomas J. Clarke, Jr. and TheStreet.com, Inc. |
••10.5 | | | Employment Agreement, dated March 1, 2003, between James Lonergan and TheStreet.com, Inc. |
31.1 | | | Rule 13a-14(a) Certification of CEO |
31.2 | | | Rule 13a-14(a) Certification of CFO |
32.1 | | | Section 1350 Certification of CEO |
32.2 | | | Section 1350 Certification of CFO |
| * | Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799). |
| ** | Incorporated by reference to Exhibits to the Company’s 1999 Annual Report on Form 10-K filed March 30, 2000. |
| † | Incorporated by reference to Exhibits to the Company’s 2000 Annual Report on Form 10-K filed April 2, 2001. |
| †† | Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999. |
| • | Incorporated by reference to Exhibits to the Company’s Quarterly Report on Form 10-Q filed August 14, 2002. |
| •• | Incorporated by reference to Exhibits to the Company’s 2002 Annual Report on Form 10-K filed March 31, 2003. |
(b) Reports on Form 8-K
The Company did not file any reports on Form 8-K during the quarter ended September 30, 2003.
All other schedules for which provision is made in the applicable accounting regulations of the Securities and Exchange Commission are not required under the related instructions or are inapplicable, and therefore have been omitted.
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| | THESTREET.COM, INC. |
Date: November 10, 2003
| | By: | /s/ Thomas J. Clarke, Jr.
|
| | |
|
| | | Thomas J. Clarke, Jr. Chairman of the Board and Chief Executive Officer |
Date: November 10, 2003
| | By: | /s/ Lisa A. Mogensen |
| | |
|
| | | Lisa A. Mogensen Chief Financial Officer |
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EXHIBIT INDEX
Exhibit Number | | Description |
*3.1 | | | Amended and Restated Certificate of Incorporation |
**3.2 | | | Amended and Restated Bylaws |
*4.1 | | | Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein |
*4.2 | | | TheStreet.com Rights Agreement |
†4.3 | | | Amendment No. 1, dated as of August 7, 2000, to Rights Agreement |
††4.4 | | | Specimen Certificate for TheStreet.com’s common stock |
• 10.1 | | | Amended and Restated 1998 Stock Incentive Plan, dated as of May 29, 2002 |
••10.2 | | | Annual Incentive Plan |
••10.3 | | | Employment Agreement, dated February 22, 2003, between James Cramer and TheStreet.com, Inc. |
••10.4 | | | Employment Agreement, dated January 1, 2002, between Thomas J. Clarke, Jr. and TheStreet.com, Inc. |
••10.5 | | | Employment Agreement, dated March 1, 2003, between James Lonergan and TheStreet.com, Inc. |
31.1 | | | Rule 13a-14(a) Certification of CEO |
31.2 | | | Rule 13a-14(a) Certification of CFO |
32.1 | | | Section 1350 Certification of CEO |
32.2 | | | Section 1350 Certification of CFO |
| * | Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799). |
| ** | Incorporated by reference to Exhibits to the 1999 Company’s Annual Report on Form 10-K filed March 30, 2000. |
| † | Incorporated by reference to Exhibits to the 2000 Company’s Annual Report on Form 10-K filed April 2, 2001. |
| †† | Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999. |
| • | Incorporated by reference to Exhibits to the Company’s Quarterly Report on Form 10-Q filed August 14, 2002. |
| •• | Incorporated by reference to Exhibits to the Company’s 2002 Annual Report on Form 10-K filed March 31, 2003. |