The increase in advertising revenue is primarily the result of continued improvements in the online advertising market, which led to increased spending by the Company’s advertisers, and in the overall performance of advertising campaigns delivered by the Company, resulting in the ability to charge higher advertising rates. During the three months ended March 31, 2005, the Company achieved a 53% increase in revenue per 1,000 revenue generating page views, when compared to the three months ended March 31, 2004.
For the three months ended March 31, 2005, approximately 81% of the Company’s advertising revenue was derived from advertising sponsorship contracts, as compared to approximately 76% for the three months ended March 31, 2004. The number of advertisers for the three months ended March 31, 2005, was 48, as compared to 35 for the three months ended March 31, 2004.
The Company’s top five advertisers accounted for approximately 38% of its total advertising revenue for the three months ended March 31, 2005, as compared to approximately 48% for the three months ended March 31, 2004. For the three months ended March 31, 2005, one advertiser accounted for approximately 10.5% of total advertising revenue. For the three months ended March 31, 2004, one advertiser accounted for approximately 15.8% of total advertising revenue.
The increase in commission revenue is primarily the result of the continued expansion of the segment’s research, sales and marketing staffs, to a total headcount of 44 as of March 31, 2005, as compared to a total headcount of 36 as of March 31, 2004, combined with the increase in trading activity since late December 2003 when IRG Research began in-house execution of client trades.
The decrease in other revenue is primarily the result of a reduction in both syndication and radio program related revenue totaling $36,341.
Cost of services. The decrease in cost of services on a consolidated Company-wide basis is primarily the result of lower compensation and related costs combined with reduced recruiting fees, the sum of which totals $213,732, partially offset by higher fees paid to non-employee content providers totaling $192,051.
Cost of services for the Company’s electronic publishing segment includes compensation and benefits for its editorial, technology and product development staffs, as well as fees paid to non-employee content providers, direct costs related to conference hosting, expenses for contract programmers and developers, communication lines and other technology costs. Cost of services for the Company’s electronic publishing segment decreased to $2,900,684 for the three months ended March 31, 2005, as compared to $3,176,431 for the three months ended March 31, 2004. This decrease is primarily the result of lower compensation and related costs (due in part to higher intercompany cost allocations to IRG Research) combined with decreased data and repair and maintenance costs, the sum of which totals $457,167, partially offset by higher fees paid to non-employee content providers totaling $192,051.
Cost of services for the Company’s securities research and brokerage segment includes compensation and benefits for its research and brokerage staffs, as well as licensing fees payable to content providers, communication lines and other technology costs. Cost of services for the Company’s securities research and brokerage segment increased to $1,117,509 for the three months ended March 31, 2005, inclusive of costs allocated from the Company’s electronic publishing segment totaling $248,833, as compared to $900,929 for the three months ended March 31, 2004, inclusive of costs allocated from the Company’s electronic publishing segment totaling $173,087. This increase is primarily the result of higher compensation and related costs totaling $226,549 (due in part to higher intercompany cost allocations from the Company’s electronic publishing segment), partially offset by reduced recruiting fees totaling $35,000.
Sales and marketing. The increase in sales and marketing expense on a consolidated Company-wide basis is primarily the result of increased compensation and related costs combined with higher external trading costs, the sum of which totals $625,314, partially offset by reduced online advertising expenditures, content distribution fees, credit card processing fees and statistical services, the sum of which totals $462,071.
Sales and marketing expense for the Company’s electronic publishing segment consists primarily of advertising and promotion, promotional materials, content distribution fees, and compensation expense for its direct sales force and customer service and conference departments. Sales and marketing expense for the Company’s electronic publishing segment decreased to $1,988,351 for the three months ended March 31, 2005, as compared to $2,282,319 for the three months ended March 31, 2004. This decrease is primarily the result of reduced online advertising expenditures due to a reduction in the Company’s online marketing program, and reduced content distribution fees, credit card processing fees and statistical services, the sum of which totals $462,071, partially offset by increased compensation and related costs totaling $191,718.
Sales and marketing expense for the Company’s securities research and brokerage segment consists primarily of compensation expense for its direct sales force, direct trading costs, as well as marketing and promotion expenses. Sales and marketing expense for the Company’s securities research and brokerage segment increased to $1,265,581 for the three months ended March 31, 2005, inclusive of costs allocated from the Company’s electronic publishing segment totaling $4,989, as compared to $798,876 for the three months ended March 31, 2004, inclusive of costs allocated from the Company’s electronic publishing segment totaling $3,869. This increase is primarily the result of higher compensation and related costs due to the build up of the segment’s sales force, combined with increased external trading related costs due to the increase in trading activity, the sum of which totals $433,596.
General and administrative. The increase in general and administrative expense on a consolidated Company-wide basis is primarily the result of increased legal, consulting, rent and board meeting fees, the sum of which totals $553,770, partially offset by reduced compensation and related costs, combined with lower sales and use taxes and insurance premiums, the sum of which totals $344,342.
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General and administrative expense for the Company’s electronic publishing segment consists primarily of compensation for general management, finance and administrative personnel, occupancy costs, professional fees, equipment rental and other office expenses. General and administrative expense for the Company’s electronic publishing segment increased to $1,946,843 for the three months ended March 31, 2005, as compared to $1,829,038 for the three months ended March 31, 2004. This increase is primarily the result of higher legal, consulting and board meeeting fees, the sum of which totals $470,125, partially offset by reduced compensation and related costs, combined with lower insurance premiums and sales and use taxes, the sum of which totals $364,334.
General and administrative expense for the Company’s securities research and brokerage segment consist primarily of occupancy costs, professional fees, insurance costs and other office expenses. General and administrative expense for the Company’s securities research and brokerage segment increased to $506,916 for the three months ended March 31, 2005, inclusive of costs allocated from the Company’s electronic publishing segment totaling $305,695, as compared to $360,123 for the three months ended March 31, 2004, inclusive of costs allocated from the Company’s electronic publishing segment totaling $260,382. This increase is primarily the result of higher rent, board meeting fees, combined with increased compensation and related costs, the sum of which totals $117,544.
Depreciation and amortization. Depreciation and amortization expense for the Company’s electronic publishing segment decreased to $142,361 for the three months ended March 31, 2005, as compared to $184,549 for the three months ended March 31, 2004. This decrease is primarily attributable to fully depreciated assets and reduced capital expenditures.
Depreciation and amortization expense for the Company’s securities research and brokerage segment increased to $90,578 for the three months ended March 31, 2005, inclusive of costs allocated from the Company’s electronic publishing segment totaling $27,011, as compared to $27,356 for the three months ended March 31, 2004, all of which resulted from costs allocated from the Company’s electronic publishing segment. This increase is primarily the result of an increase in intangible assets associated with the segment’s exclusive license of healthcare research from MDRx Financial, Inc. for resale to clients.
Net Interest Income
| For the Three Months | | |
---|
| Ended March 31,
| Change
|
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| 2005
| 2004
| Amount
| Percent
|
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Net interest income | | | $ | 162,635 | | $ | 71,403 | | $ | 91,232 | | | 128 | % |
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| |
| | |
Net interest income for the Company’s electronic publishing segment increased to $154,126 for the three months ended March 31, 2005, as compared to $69,863 for the three months ended March 31, 2004. This increase is primarily the result of higher interest rates.
Net interest income for the Company’s securities research and brokerage segment increased to $8,509 for the three months ended March 31, 2005, inclusive of interest expense allocated from the Company’s electronic publishing segment totaling $1,314, as compared to $1,540 for the three months ended March 31, 2004, inclusive of interest expense allocated from the Company’s electronic publishing segment totaling $1,146. This increase is primarily the result of higher cash balances combined with higher interest rates.
Liquidity and Capital Resources
The Company invests in money market funds and other short-term, investment grade instruments that are highly liquid, of high-quality, and can have maturities of up to two years, with the intent that such funds can easily
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be made available for operating purposes. As of March 31, 2005, the Company’s cash and cash equivalents, and current and noncurrent restricted cash amounted to $28,502,585, representing 75% of total assets.
Cash generated from operations was insufficient to cover expenses during the three months ended March 31, 2005. Net cash used in operating activities totaled $3,473,363 for the three months ended March 31, 2005, as compared to net cash provided by operating activities totaling $496,295 for the three months ended March 31, 2004. The decline in net cash provided by operating activities was primarily the result of the following:
| Ÿ | higher incentive compensation payments due to increased revenue during the year ended December 31, 2004 as compared to December 31, 2003; |
| Ÿ | a slow down in the growth of deferred revenue; and |
| Ÿ | the continued expansion of IRG Research's operations, which resulted in higher overall expense. |
These declines were partially offset by increased commission revenue due to the continued growth in IRG Research’s operations.
Net cash used in operating activities of $3,473,363 for the three months ended March 31, 2005 was primarily the result of the Company’s net loss of $854,478 combined with a decrease in accounts payable and accrued expenses (primarily the result of payments related to incentive compensation), together with an increase in accounts receivable (primarily the result of increased billings caused by higher advertising revenue), the sum of which totals $3,443,326, partially offset by an increase in deferred revenue and noncash expenditures, the sum of which totals $964,700.
Net cash used in investing activities of $132,716 for the three months ended March 31, 2005 was the result of capital expenditures. Capital expenditures generally consisted of purchases of computer software and hardware.
Net cash provided by financing activities of $33,539 for the three months ended March 31, 2005 was the result of proceeds from the exercise of stock options, partially offset by a decrease in note payable.
The Company has a total of $2,305,000 of cash invested in certificates of deposit and money market investments that serves as collateral for outstanding letters of credit, and is therefore restricted. The letters of credit serve as security deposits for operating leases. Of this total, the Company anticipates that $800,000 will become unrestricted within the next 12 months, and is therefore classified as a current asset on the Consolidated Balance Sheet. The Company anticipates that the remaining $1,505,000 of restricted cash will become unrestricted at various times through 2015.
The Company believes that its current cash and cash equivalents will be sufficient to meet the anticipated cash needs of both the Company’s electronic publishing segment and its securities research and brokerage segment for at least the next 12 months. The Company is committed to cash expenditures in an aggregate amount of approximately $3.9 million through March 31, 2006, in respect of the contractual obligations set forth in the table below under “Commitments and Contingencies.” Thereafter, if cash generated from operations is insufficient to satisfy the Company’s liquidity requirements, the Company may need to raise additional funds through public or private financings, strategic relationships or other arrangements. There can be no assurance that additional funding, if needed, will be available on terms attractive to the Company, or at all. Strategic relationships, if necessary to raise additional funds, may require the Company to provide rights to certain of its content. The failure to raise capital when needed could materially adversely affect the Company’s business, results of operations and financial condition. If additional funds are raised through the issuance of equity securities, the percentage ownership of the Company’s then-current stockholders would be reduced. Furthermore, these equity securities might have rights, preferences or privileges senior to those of the Company’s common stock.
Commitments and Contingencies
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The Company is committed under operating leases, principally for office space, furniture and fixtures, and equipment. Certain leases are subject to rent reviews and require payment of expenses under escalation clauses. Rent and equipment rental expenses increased to $487,145 for the three months ended March 31, 2005, as compared to $408,737 for the three months ended March 31, 2004. The increase is primarily the result of IRG Research’s move to new office space at 44 Wall Street. Additionally, the Company has employment agreements with certain of its employees and outside contributors, whose future minimum payments are dependent on the future fulfillment of their services thereunder. As of March 31, 2005, total future minimum cash payments are as follows:
| Payments Due by Period
|
---|
| | Less Than | | | After |
---|
Contractual obligations:
| Total
| 1 Year
| 1 - 3 Years
| 4 - 5 Years
| 5 Years
|
---|
Operating leases | | | $ | 9,891,500 | | $ | 1,759,275 | | $ | 3,250,267 | | $ | 2,351,260 | | $ | 2,530,698 | |
Employment agreements | | | | 1,895,450 | | | 1,506,700 | | | 388,750 | | | — | | | — | |
Outside contributor agreements | | | | 490,072 | | | 490,072 | | | — | | | — | | | — | |
Note payable | | | | 197,828 | | | 97,835 | | | 99,993 | | | — | | | — | |
|
| |
| |
| |
| |
| |
Total contractual cash obligations | | | $ | 12,474,850 | | $ | 3,853,882 | | $ | 3,739,010 | | $ | 2,351,260 | | $ | 2,530,698 | |
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| |
| |
| |
| |
Subsequent to March 31, 2005, the Company entered into an employment agreement that guarantees payment of $252,083 within the year ended March 31, 2006, dependent upon the future fulfillment of the services thereunder.
The Company believes that its market risk exposures are immaterial, as the Company does not have instruments for trading purposes, and reasonable possible near-term changes in market rates or prices are not expected to result in material near-term losses in earnings, material changes in fair values or cash flows for all instruments.
The Company carried out, under the supervision and with the participation of the Company’s management, including its Chief Executive Officer and Chief Financial Officer, an evaluation of the effectiveness of the design and operation of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) under the Securities Exchange Act of 1934) as of the end of the quarterly period covered by this report. Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of March 31, 2005, the design and operation of these disclosure controls and procedures were effective. During the quarterly period covered by this report, there have been no changes in the Company’s internal control over financial reporting that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
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Risk Factors
You should carefully consider the following material risks facing the Company. If any of the following risks occur, the Company’s business, results of operations or financial condition could be materially adversely affected.
The Company Has a History of Losses and May Incur Further Losses
Although the Company earned net income of $731,000, or $0.03 per share, in the fourth quarter of 2004 and $154,000, or $0.01 per share, in the fourth quarter of 2003, the Company has incurred operating losses in all other fiscal quarters since its formation, and may continue to experience operating losses in the future. As of March 31, 2005, the Company had an accumulated deficit of approximately $154.6 million. The Company will need to generate significant revenue in order to cover the significant operating expenses it expects to incur during the remainder of 2005. Accordingly, the Company can make no assurances that it will be able to achieve profitability, under U.S. generally accepted accounting principles, on a quarterly or annual basis in the future.
The Company’s Quarterly Financial Results May Fluctuate and its Future Revenue Is Difficult to Forecast
The Company’s quarterly operating results may fluctuate significantly in the future as a result of a variety of factors, many of which are outside the Company’s control, including:
Ÿ | | the level of interest and investment in the stock market by both individual and institutional investors; |
Ÿ | | demand for advertising on the Company’s web sites, which is affected by seasonal weakness in the first and third quarters, advertising budget cycles of our customers, and the demand for advertising on the Internet generally; |
Ÿ | | subscription price reductions attributable to decreased demand or increased competition; |
Ÿ | | new products or services introduced by the Company’s competitors; |
Ÿ | | content distribution fees or other costs incurred by the Company; |
Ÿ | | costs associated with system downtime affecting the Internet generally or the Company’s web sites in particular; and |
Ÿ | | general economic and market conditions. |
Although we generated net income in the fourth quarters of 2004 and 2003, you should not rely on the results for those periods as an indication of future performance. The Company forecasts its current and future expense levels based on expected revenue and the Company’s operating plans. Because of the above factors, as well as other material risks facing the Company, as described elsewhere in this report, the Company’s operating results may be below the expectations of public market analysts and investors in some future quarters. In such an event, the price of the Company’s common stock is likely to decline.
A Significant Portion of the Company’s Subscription Revenue is Generated by James J. Cramer and Other Key Writers
The Company believes it has significantly enhanced its subscription offerings to differentiate them from other financial and investing products available in the marketplace, having introduced, in recent years, publications containing a broad variety of features from a multitude of contributors, as well as more narrowly targeted, trading-oriented newsletters, some of which are the work of an individual writer. While the Company believes that the success of its publications is dependent in part upon its brands, some of these publications, particularly the newsletters, nonetheless reflect the talents, efforts, personalities and reputations of their respective writers. As a result, the services of these key writers, particularly Company co-founder James J. Cramer, form an essential element of our subscription revenue. Accordingly, the Company seeks to compensate and provide incentives for these key
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writers through competitive salaries, stock ownership and bonus plans, and has entered into employment agreements with several of them, including Mr. Cramer, whose current employment agreement will expire on July 31, 2005. However, the Company can make no assurances that these programs will enable it to retain key writers or, should the Company lose the services of one or more of its key writers to death, disability, loss of reputation or other reason, to attract new writers acceptable to readers of the Company’s publications. The loss of services of one or more of the Company’s key writers could have a material adverse effect on the Company’s business, results of operations and financial condition.
The Loss of the Services of Other Key Employees Could Affect the Company’s Business
The Company’s continued success also depends upon the retention of other key employees, including executives to operate its business, technology personnel to run its publishing, commerce, communications and other systems, and salespersons to sell its subscription products and its advertising space. In addition, the success of the Company’s proprietary equity research business, operated through Independent Research Group LLC (“IRG Research”), its broker-dealer subsidiary, depends on its executives, as well as research analysts and traders. Several of the Company’s key employees are bound by employment or non-competition agreements. In addition, the Company seeks to compensate its key executives, as well as other employees, through competitive salaries, stock ownership and bonus plans. Finally, in connection with the Company’s announcement that it has retained the investment bank Allen & Company LLC (“Allen”) to assist its board of directors in considering possible strategic alternatives, the Company has established a retention program under which eligible employees would receive certain benefits in the event of a change of control of the Company during 2005. Nevertheless, the Company can make no assurances that these programs will allow it to retain key employees or hire new employees. The loss of one or more of the Company’s key employees, or the Company’s inability to attract experienced and qualified replacements, could materially adversely affect the Company’s business, results of operations and financial condition.
The Company Is Subject to Risks and Uncertainties Associated With its Proprietary Equity Research Business, Which Is in the Early Stages of Development
In October 2002, the Company formed IRG Research as a wholly-owned subsidiary to operate its proprietary equity research business. IRG Research began coverage of equities in the second quarter of 2003, when it became a registered broker-dealer. Although IRG Research recorded full year 2004 revenue of approximately $4.5 million, it recorded full year 2004 expenses of approximately $10.3 million (including approximately $2.3 million allocated to it under its services agreement with TheStreet.com, Inc.). For the three months ended March 31, 2005, IRG Research recorded revenue of approximately $1.1 million and expenses of approximately $3.0 million (including approximately $0.6 million allocated to it under its services agreement with TheStreet.com, Inc.). Accordingly, IRG Research remains in the early stages of development. As the Company develops and operates this emerging business, the Company will continue to encounter risks, uncertainties, expenses and difficulties relating to the attraction and retention of talented analysts and other staff, regulatory compliance, brand development, market acceptance of its products, trading errors, and the strength of the market for equity securities and equity research overall, among others. The limited operating history of IRG Research makes it difficult to evaluate the business and its prospects or to accurately predict future revenue or results of operations for the business. Accordingly, the prospects for this business should be considered in light of the risks, uncertainties, expenses and difficulties frequently encountered by companies in an early stage of development. The Company can make no assurances that it will successfully develop and operate its proprietary equity research business or achieve profitability for this business.
IRG Research’s Revenue May Not Be Sufficient to Cover its Expenses
IRG Research’s current business plan involves the production of proprietary equity research, the marketing of investment analysis and research products produced by TheStreet.com and selected other third party providers, and the dissemination of the foregoing to institutional money managers and hedge funds at no charge to these customers. Most recently, IRG has entered into an agreement with a pharmaceutical and healthcare research provider, pursuant
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to which IRG Research will have the exclusive right to offer the provider’s research to IRG Research’s institutional client base. In return, IRG Research expects that these institutional money managers and hedge funds will voluntarily pay for this research by subscription or, using so-called “soft dollars,” by electing to execute transactions through the firm. See “Business—Electronic Publishing Segment—Professional Products Sales and Marketing—Soft Dollar Brokers” and “Business—Securities Research and Brokerage Segment—Sales and Marketing” in each case, in the Company’s annual report on Form 10-K for the year ended December 31, 2004. However, there is no guarantee that these activities will generate sufficient revenue to cover the firm’s expenses. Furthermore, in response to the recent mutual fund scandal, several members of Congress have introduced mutual fund reform legislation that could, if passed, affect the use of soft dollars to pay for research services. See “—The Company Faces Government Regulation and Legal Uncertainties—Securities Industry Regulation” in the Company’s annual report on Form 10-K for the year ended December 31, 2004.
The Company May Have Difficulty Increasing its Advertising Revenue, a Significant Portion of Which Is Concentrated Among the Company’s Top Advertisers
The Company’s ability to increase its advertising revenue depends on a variety of factors, including general market conditions, seasonal fluctuations in financial news consumption and overall online usage, the Company’s ability to increase its unique visitors and page view inventory, and the Company’s ability to win its share of advertisers’ total advertising budgets from other web sites, television, radio and print media. If the Company’s advertising revenue decreases because of these factors, the Company’s business, results of operations and financial condition could be materially adversely affected.
In the first quarter of 2005, the Company’s top five advertisers accounted for approximately 38% of its total advertising revenue, as compared to approximately 39% for the fourth quarter of 2004 and approximately 48% for the first quarter of 2004. Furthermore, although the Company continues to work to attract advertisers from outside the financial services industry, such as automotive and luxury goods, a large proportion of the Company’s top advertisers are concentrated in financial services, particularly in the online brokerage business. If these industries were to weaken significantly, or if other factors caused the Company to lose a number of its top advertisers, the Company’s business, results of operations and financial condition could be materially adversely affected. As is typical in the advertising industry, the Company’s advertising contracts have short notice cancellation provisions.
Intense Competition Could Reduce the Company’s Market Share and Harm its Financial Performance
The Company’s ability to compete successfully depends on many factors, including the quality and timeliness of its content and that of the Company’s competitors, the success of the Company’s recommendations and research, the Company’s ability to introduce products and services that keep pace with new investing trends, the ease of use of services developed either by the Company or its competitors and the effectiveness of the Company’s sales and marketing efforts. In our electronic publishing segment, we face competition for customers, advertisers, employees and contributors from a wide variety of financial news and information sources, as well as other types of companies, including:
Ÿ | | online business, finance or investing web sites; |
Ÿ | | publishers and distributors of traditional media focused on finance and investing, including print publications and radio and television programs; and |
Ÿ | | investment newsletter publishers. |
Our securities research and brokerage segment, as well as the advisory services portion of our electronic publishing segment, also faces significant competition from a different set of competitors, including:
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Ÿ | | established Wall Street investment banking firms; |
Ÿ | | large financial institutions; |
Ÿ | | equity research boutiques; and |
Ÿ | | other securities professionals that offer similar information and that have firmly established customer relationships. |
Many of these competitors have longer operating histories, greater name recognition, broader audience reach, larger customer bases and significantly greater financial, technical and marketing resources than the Company has. Increased competition could result in price reductions, reduced margins or loss of market share, any of which could materially adversely affect the Company’s business, results of operations and financial condition. Accordingly, the Company cannot guarantee that it will be able to compete effectively with its current or future competitors or that this competition will not significantly harm its business.
The Company Faces Risks Associated with the Growth and Diversification of its Business
The Company’s business has grown and diversified in recent years and now includes a variety of professional and consumer subscription products, as well as a separate, wholly owned, broker-dealer subsidiary, which offers proprietary equity research and trading to its institutional clients. We intend to continue to grow and diversify our business, both organically and possibly through acquisitions of other companies. Such growth and diversification may require significant time and resource commitments from the Company’s senior management, which will limit the amount of time these individuals will have available to devote to the Company’s existing operations. Growth in diversity and complexity may also impact our evolving business in ways we have not anticipated. The efficient operation of the Company will depend on our ability to successfully manage the increasing complexity of the commerce, publishing, financial reporting, and other systems we depend on. Acquisitions by the Company could result in the incurrence of debt and contingent liabilities and the issuance of new equity or debt securities to pay for acquisitions would dilute the holdings of existing stockholders. Any failure or any inability to effectively manage and integrate the growth and diversification of the Company could have a material adverse effect on its business, financial condition and results of operations.
System Failure May Result in Reduced Traffic, Reduced Revenue and Harm to the Company’s Reputation
The Company’s ability to provide timely, updated information depends on the efficient and uninterrupted operation of its computer and communications hardware and software systems. Similarly, the Company’s ability to track, measure and report the delivery of advertisements on its web sites depends on the efficient and uninterrupted operation of a third-party system. The Company’s operations depend in part on the protection of its data systems and those of its third party provider against damage from human error, natural disasters, fire, power loss, water damage, telecommunications failure, computer viruses, acts of terrorism, vandalism, sabotage, and similar unexpected adverse events. Although the Company utilizes the services of a third party data-center host and has put in place certain other disaster recovery measures, there is no guarantee that the Company’s Internet access and other data operations will be uninterrupted, error-free or secure. Any system failure, including network, software or hardware failure, that causes an interruption in the Company’s service or a decrease in responsiveness of its web sites could result in reduced traffic, reduced revenue and harm to the Company’s reputation, brand and the Company’s relations with its advertisers and strategic partners. The Company’s insurance policies may not adequately compensate the Company for such losses. In such event, the Company’s business, results of operations and financial condition could be materially adversely affected.
Difficulties In New Product Development Could Harm the Company’s Business
In the past few years, the Company has introduced a significant number of new products and services, and expects to continue to do so. However, the Company may experience difficulties that could delay or prevent it from
22
introducing new products and services in the future, or cause the costs to be higher than anticipated, which could materially adversely affect the Company’s business, results of operations and financial condition.
We have also invested significant resources to enhance the design, production and distribution of our products, and to accommodate the high volume of traffic we often receive as a result of important financial news events. Nevertheless, the Company’s web sites and distributed products have in the past experienced, and may in the future experience, publishing problems, slower response times or other problems for a variety of reasons. These occurrences could cause the Company’s readers to choose other methods to obtain their financial and investment commentary, analysis and news. In such a case, the Company’s business, results of operations and financial condition could be materially adversely affected.
Failure to Establish and Maintain Successful Strategic Relationships With Other Companies Could Decrease the Company’s Subscriber and Reader Base
The Company still relies on establishing and maintaining successful strategic relationships with other companies to attract and retain a portion of its current subscriber and reader base. There is intense competition for relationships with these firms and for content placement on their web sites, and the Company may have to pay significant fees to establish additional relationships with large, high-traffic partners or maintain existing relationships in the future. From time to time, we enter into agreements with advertisers that require us to exclusively feature these parties in sections of our web sites. Existing and future exclusivity arrangements may prevent us from entering into other advertising or sponsorship arrangements or other strategic relationships. Additionally, the Company’s IRG Research subsidiary has begun to develop relationships with third party providers of data and consultative research in order to broaden the research and brokerage services it offers to its clients. For example, IRG Research recently entered into an agreement with MDRx Financial, Inc., a pharmaceutical and healthcare research provider (“MDRx”), pursuant to which IRG Research has agreed to pay a fee for the exclusive right to offer MDRx’s innovative research to IRG Research’s institutional client base. However, there can be no assurance that this initiative will result in revenue gains. If the Company’s operating units do not successfully establish and maintain its strategic relationships on commercially reasonable terms or if these relationships do not attract significant revenue, the Company’s business, results of operations and financial condition could be materially adversely affected.
Difficulties Associated With the Company’s Brand Development May Harm its Ability to Attract Subscribers
The Company believes that maintaining and growing awareness about its products is an important aspect of its efforts to continue to attract users. The Company’s new products do not have widely recognized brands, and the Company will need to increase awareness of these brands among potential users. Additionally, IRG Research, the Company’s broker-dealer subsidiary, does not have a widely recognized brand. The Company’s efforts to build brand awareness may not be cost effective or successful in reaching potential users, and some potential users may not be receptive to the Company’s marketing efforts or advertising campaigns. Accordingly, the Company can make no assurances that such efforts will be successful in raising awareness ofTheStreet.com, RealMoney, Street Insight, Action Alerts PLUS, TheStreet.com Stocks Under $10 or other brands or in persuading potential users to subscribe to the Company’s products or potential clients to utilize the equity research and trading services of IRG Research.
Failure to Maintain the Company’s Reputation for Trustworthiness May Harm its Business
It is very important that the Company maintain its reputation as a trustworthy organization. The occurrence of events such as the Company’s misreporting a news story, the non-disclosure of a stock ownership position by one or more of the Company’s writers, or the manipulation of a security by one or more of the Company’s outside contributors, or any other breach of the Company’s compliance policies, could harm the Company’s reputation for trustworthiness and reduce readership. These events could materially adversely affect the Company’s business, results of operations and financial condition.
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The Company May Face Liability for, or Incur Costs to Defend, Information Published in its Products
The Company may be subject to claims for defamation, libel, copyright or trademark infringement or based on other theories relating to the information the Company publishes in its products. These types of claims have been brought, sometimes successfully, against online services as well as other print publications in the past. The Company could also be subject to claims based upon the content that is accessible from its web sites through links to other web sites. The Company’s insurance may not adequately protect it against these claims.
The Company May Not Adequately Protect its Own Intellectual Property and May Incur Costs to Defend Against, or Face Liability for, Intellectual Property Infringement Claims of Others
To protect the Company’s rights to its intellectual property, the Company relies on a combination of trademark and copyright law, trade secret protection, confidentiality agreements and other contractual arrangements with its employees, affiliates, customers, strategic partners and others. Additionally, we aggressively police Internet message boards and other web sites for copyrighted content that has been republished without our permission. The protective steps the Company has taken may be inadequate to deter misappropriation of its proprietary information. The Company may be unable to detect the unauthorized use of, or take appropriate steps to enforce, its intellectual property rights. The Company has registered several trademarks in the United States and also has pending U.S. applications for other trademarks. Failure to adequately protect the Company’s intellectual property could harm its brand, devalue its proprietary content and affect its ability to compete effectively. In addition, although the Company believes that its proprietary rights do not infringe on the intellectual property rights of others, other parties may assert infringement claims against the Company or claims that the Company has violated a patent or infringed a copyright, trademark or other proprietary right belonging to them. The Company incorporates licensed third-party technology in some of its services. In these license agreements, the licensors have generally agreed to defend, indemnify and hold the Company harmless with respect to any claim by a third party that the licensed software infringes any patent or other proprietary right. The Company cannot assure you that these provisions will be adequate to protect it from infringement claims. Protecting the Company’s intellectual property rights, or defending against infringement claims, even if not meritorious, could result in the expenditure of significant financial and managerial resources on the Company’s part, which could materially adversely affect the Company’s business, results of operations and financial condition.
The Company Faces Government Regulation and Legal Uncertainties
Internet Communications, Commerce and Privacy Regulation. The growth and development of the market for Internet commerce and communications has prompted both federal and state laws and regulations concerning the collection and use of personally identifiable information (including consumer credit and financial information under the Gramm-Leach-Bliley Act), consumer protection, the content of online publications, the taxation of online transactions and the transmission of unsolicited commercial email, popularly known as “spam.” More laws and regulations are under consideration by various governments, agencies and industry self-regulatory groups. Although the Company’s compliance with applicable federal and state laws, regulations and industry guidelines has not had a material adverse effect on it, new laws and regulations may be introduced and modifications to existing laws may be enacted that require the Company to make changes to its business practices. On January 1, 2004, the “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003,” also known as the “CAN-SPAM Act of 2003,” became effective. This federal law pre-empted the even more rigorous state “anti-spam” statute passed by California in September 2003, and established uniform standards, penalties, and an enforcement regime for the sending of unsolicited commercial email. Although the Company believes that its practices are in compliance with applicable laws, regulations and policies, if the Company were required to defend its practices against investigations of state or federal agencies or if the Company’s practices were deemed to be violative of applicable laws, regulations or policies, the Company could be penalized and its activities enjoined. Any of the foregoing could increase the cost of conducting online activities, decrease demand for the Company’s products and services, lessen the Company’s
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ability to effectively market its products and services, or otherwise materially adversely affect the Company’s business, financial condition and results of operations.
Securities Industry Regulation.The Company’s activities have evolved to include, among other things, the offering of stand-alone products providing stock recommendations and analysis to subscribers, in contrast to providing such information as part of a larger online financial publication of more general and regular circulation. As a result, the Company registered in 2002 with the SEC as an investment advisor under the Investment Advisers Act of 1940. In addition, IRG Research has registered with the SEC and been admitted as a member of the NASD as a broker-dealer in connection with its activities as a broker-dealer and provider of proprietary and third-party research. The securities industry in the United States is subject to extensive regulation under both federal and state laws. A failure to comply with regulations applicable to securities industry participants could materially and adversely affect the Company’s and IRG Research’s business, results of operations and financial condition.
Investment advisors such as TheStreet.com are subject to SEC regulations covering all aspects of the operation of their business, including, among others:
Ÿ | | advertising, |
Ÿ | | record-keeping, |
Ÿ | | conduct of directors, officers and employees, and |
Ÿ | | supervision of advisory activities. |
Likewise, broker-dealers such as IRG Research are subject to regulations of the SEC, state regulators and self-regulatory organizations, such as the NASD, covering all aspects of the operation of their business, including, among others:
Ÿ | | recommendations of securities, |
Ÿ | | equity research, |
Ÿ | | execution of customers’ orders, |
Ÿ | | capital structure, |
Ÿ | | record-keeping, |
Ÿ | | advertising, |
Ÿ | | conduct of directors, officers and employees, and |
Ÿ | | supervision of securities and research activities. |
Violations of the regulations governing the actions of investment advisors and broker-dealers may result in the imposition of censures or fines, the issuance of cease-and-desist orders, and the suspension or expulsion of a firm, its officers, or its employees from the securities business.
The Company’s ability to comply with all applicable securities laws and rules is largely dependent on its establishment and maintenance of appropriate compliance systems (including proper supervisory procedures and books and records requirements), as well as its ability to attract and retain qualified compliance personnel.
Furthermore, because the Company operates in industries subject to extensive regulation, new regulation, changes in existing regulation, or changes in the interpretation or enforcement of existing laws and rules can have a significant impact on the Company’s ability to compete in the securities industry. For example, the enactment of the Sarbanes-Oxley Act of 2002 and other actions by various regulatory authorities and industry organizations imposed significant new requirements on broker-dealers and securities analysts issuing research reports on equity securities and their supervisors. The requirements include an obligation to disclose conflicts and prohibitions designed to promote objectivity and independence of securities analysts. To date, IRG Research has not experienced any material
25
adverse effect as a result of these requirements, and the Company does not expect any such material adverse effect on the growth and development of IRG Research.
Additionally, the recent scandal over late trading and market timing in the mutual fund industry has intensified regulatory scrutiny of trading and other practices of mutual funds, including the use of soft dollars to pay for research. Soft dollar practices evolved after the 1975 passage of an amendment to the Exchange Act that permitted money managers, so long as they followed certain rules, to pay commission rates that were higher than the lowest available rates, in exchange for research products to assist them in the performance of their investment decision-making responsibilities, without violating their fiduciary duty to clients to obtain the best possible execution at the lowest commission rate available. Since then, there have been sporadic efforts by regulators and industry reformers to curb or abolish the practice, which some money managers use to pay for products and services that do not fall within the rules, in potential breach of this duty.
As a result, although the mutual fund scandal has little to do with soft dollar practices, in late 2003 and 2004, five mutual fund industry reform bills were introduced in the 108th Congress. Of these, four would impose additional disclosure requirements on mutual funds and their investment advisers concerning their usage of brokerage commission payments, and one, the “Mutual Fund Reform Act of 2004,” would prohibit altogether the use of soft dollars by mutual funds to pay for third party research. The Company believes that the proprietary and third party research products currently offered by IRG Research to its clients are purely research, and thus, in the Company’s view, their use by money managers is comfortably within current interpretations of the scope of the regulatory “safe harbor” for lawful and appropriate use of commissions. However, the passage of any new or currently proposed legislation that significantly curbed or abolished soft dollar practices, or action by the SEC or other federal and state governmental regulatory authorities or self-regulatory organizations to further regulate the activities of broker-dealers and investment advisors in general, could affect the Company’s business in the future in a manner that could harm the Company’s business, results of operations and financial condition.
Any Failure of the Company’s Internal Security Measures or Breach of its Privacy Protections Could Cause the Company to Lose Users and Subject it to Liability
Users who subscribe to the Company’s subscription-based products are required to furnish certain personal information (including name, mailing address, phone number, email address and credit card information), which the Company uses to administer its services. The Company also requires users of some of its free products and features to provide the Company with some personal information during the membership registration process. Additionally, the Company relies on security and authentication technology licensed from third parties to perform real-time credit card authorization and verification, and at times relies on third parties, including technology consulting firms, to help protect its infrastructure from security threats.
In this regard, the Company’s users depend on the Company to keep their personal information safe and private and not to disclose it to third parties or permit its security to be breached. If the Company’s users perceive that the Company is not protecting their privacy, or if the technology developed by these third parties for the Company’s use does not function as anticipated and the information security measures of the Company or its agents are breached, the Company’s users could be discouraged from registering to use the Company’s web sites or other products, which could have a material adverse effect on the Company’s business, results of operations and financial condition.
Control by Principal Stockholders, Officers and Directors Could Adversely Affect the Company’s Stockholders
The Company’s officers, directors and greater-than-five-percent stockholders (and their affiliates), acting together, would have the ability to control the Company’s management and affairs, and substantially all matters submitted to stockholders for approval (including the election and removal of directors and any merger,
26
consolidation or sale of all or substantially all of the Company’s assets). Some of these persons acting together, even in the absence of control, would be able to exert a significant degree of influence over such matters. The interests of persons having this concentration of ownership may not always coincide with the Company’s interests or the interests of other stockholders. This concentration of ownership, for example, may have the effect of delaying, deferring or preventing a change in control of the Company, impeding a merger, consolidation, takeover or other business combination involving the Company or discouraging a potential acquirer from making a tender offer or otherwise attempting to obtain control of the Company, which in turn could materially adversely affect the market price of the common stock. See “Management’s Discussion and Analysis and Results of Operations—Recent Events.”
The Outcome of Our Exploration of Possible Strategic Alternatives is Uncertain.
We have engaged Allen to assist our board of directors in considering possible strategic alternatives for enhancing shareholder value. These strategic alternatives may include the sale of all or part of our assets or a restructuring, recapitalization, divestiture, spin-off, merger or other business combination or acquisition of our equity securities involving all or part of our business. No decision has been made as to whether the Company will engage in a transaction or transactions resulting from the board’s consideration of strategic alternatives, and there can be no assurance that any transaction or transactions will occur or, if undertaken, the terms or timing thereof or the impact thereof on our operating results or stock price. Other uncertainties and risks relating to our review of possible strategic alternatives include:
Ÿ | | review of possible strategic alternatives may disrupt our operations and divert management’s attention; |
Ÿ | | perceived uncertainties as to our future direction may result in the loss of, or failure to attract, customers, employees or business partners; |
Ÿ | | the process to review possible strategic alternatives may be more time consuming and expensive than we currently anticipate; and |
Ÿ | | we may not be able to identify strategic alternatives that are worth pursuing. |
If realized, any of these risks could have a material adverse effect on the Company’s business, results of operations and financial condition.
Volatility of the Company’s Stock Price Could Adversely Affect the Company’s Stockholders
The stock market has experienced significant price and volume fluctuations and the market prices of securities of technology companies, particularly Internet-related companies, have been highly volatile. The trading price of the Company’s stock has been and may continue to be subject to wide fluctuations. From January 1 through March 31, 2005, the closing sale price of the Company’s common stock on the Nasdaq National Market ranged from $4.05 to $4.69. As of May 6, 2005, the closing sale price was $3.01. The Company’s stock price may fluctuate in response to a number of events and factors, such as quarterly variations in operating results, announcements of technological innovations or new products and media properties by the Company or its competitors, changes in financial estimates and recommendations by securities analysts, the operating and stock price performance of other companies that investors may deem comparable, and news reports relating to trends in the Company’s markets. The volatility of the Company’s stock price is also exacerbated by the Company’s low trading volume, which averaged approximately 84,000 shares per day from January 1 through March 31, 2005. Additionally, due to the November 2004 announcement by the Company’s competitor, Marketwatch.com, Inc. of its sale to Dow Jones & Co., Inc. followed by the Company’s January 2005 announcement of its engagement of Allen to assist its board of directors in considering possible strategic alternatives, the current price of the Company’s stock may reflect the market’s belief that the Company will be sold for a premium. If these expectations are not met within a reasonable period, the Company’s stock price may decrease. These factors may adversely affect the price of the Company’s common stock,
27
regardless of the Company’s operating performance. See “Management’s Discussion and Analysis and Results of Operations—Recent Events.”
Anti-Takeover Provisions Could Prevent or Delay a Change of Control
Provisions of the Company’s amended and restated certificate of incorporation and amended and restated bylaws and Delaware law could make it more difficult for a third party to acquire the Company, even if doing so would be beneficial to the Company’s stockholders.
The Company Does Not Intend to Pay Dividends
The Company has never declared or paid any cash dividends on its common stock. The Company currently intends to retain any future earnings for funding growth.
On December 5, 2001, a class action lawsuit alleging violations of the federal securities laws was filed in the United States District Court for the Southern District of New York naming as defendants TheStreet.com, Inc., certain of its former officers and directors and James J. Cramer, a current director, and certain underwriters of the Company’s initial public offering (The Goldman Sachs Group, Inc., Chase H&Q, Thomas Weisel Partners LLC, FleetBoston Robertson Stephens, and Merrill Lynch Pierce Fenner & Smith, Inc.). Plaintiffs allege that the underwriters of TheStreet.com, Inc.‘s initial public offering violated the securities laws by failing to disclose certain alleged compensation arrangements (such as undisclosed commissions or stock stabilization practices) in the offering’s registration statement. The plaintiffs seek damages and statutory compensation against each defendant in an amount to be determined at trial, plus pre-judgment interest thereon, together with costs and expenses, including attorneys’ fees. Similar suits were filed against over 300 other issuers that had initial public offerings between 1998 and December 2001, and they have all been consolidated into a single action. Pursuant to a Court Order dated October 9, 2002, each of the individual defendants to the action, including Mr. Cramer, has been dismissed without prejudice. On June 8, 2004, the Company and its individual defendants (together with the Company’s insurance carriers) entered into a settlement with the plaintiffs. The settlement is subject to a hearing on fairness and approval by the court overseeing the litigation.
Although the lawsuit against the Company is an independent cause of action vis-a-vis the lawsuits pending against other issuers in the consolidated proceeding, and no issuer is liable for any wrongdoing allegedly committed by any other issuer, the proposed settlement between the plaintiffs and the issuers is being done on a collective basis and includes all but one of the 299 issuer defendants eligible to participate. Generally, under the terms of the settlement, in exchange for the delivery by the insurers of the Company and the other defendants of an undertaking guaranteeing that the plaintiffs will recover, in the aggregate, $1 billion from the underwriters (the “Recovery Deficit”), and the assignment to the plaintiffs by the issuers of their interests in claims against the underwriters for excess compensation in connection with their IPOs, the plaintiffs will release the non-bankrupt issuers from all claims against them (the bankrupt issuers will receive a covenant not to sue) and their individual defendants. The Recovery Deficit payable by the insurers to the plaintiffs will be equal to the difference, if any, between $1 billion and the actual amount the plaintiffs recover from the underwriters by reason of the IPO litigation and the assigned claims. Neither the Company nor any other issuer will be required to pay any portion of the Recovery Deficit, if any, and the insurers will cover all further legal defense costs incurred by the issuers, as well as notice costs and administrative costs and expenses.
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Pursuant to an Opinion and Order dated February 15, 2005, the settlement was preliminarily approved by the court, subject to certain minor modifications. In the event the settlement does not receive final court approval and the Company or any of its individual defendants remains a defendant in the lawsuit, any unfavorable outcome of this litigation could have an adverse impact on the Company’s business, financial condition, results of operations and cash flows.
The following table presents information related to repurchases of its common stock made by the Company during the three months ended March 31, 2005.
Period
| (a) Total Number of Shares (or Units) Purchased
| (b) Average Price Paid per Share (or Unit)
| (c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs
| (d) Maximum Number (or Approximate Dollar Value) of Shares (or Units) that May Yet Be Purchased Under the Plans or Programs *
|
January 1 - 31, 2005 | | | | | - | $ - | | | | | - | | $2,678,878 | |
February 1 - 28, 2005 | | | | | - | $ - | | | | | - | | $2,678,878 | |
March 1 - 31, 2005 | | | | | - | $ - | | | | | - | | $2,678,878 | |
|
|
|
| |
Total | | | | | - | $ - | | | | | - | | $2,678,878 | |
|
|
|
| |
* In December 2000, the Company’s Board of Directors authorized the repurchase of up to $10 million worth of the Company’s common stock, from time to time, in private purchases or in the open market. In February 2004, the Company’s Board approved the resumption of this program under new price and volume parameters, leaving unchanged the maximum amount available for repurchase under the program. The program does not have a specified expiration date.
Not applicable.
Not applicable.
Not applicable.
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The following exhibits are filed herewith or are incorporated by reference to exhibits previously filed with the Commission:
Exhibit Number
| | Description
|
---|
*3.1 | | Amended and Restated Certificate of Incorporation |
**3.2 | | Amended and Restated Bylaws |
*4.1 | | Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein |
*4.2 | | TheStreet.com Rights Agreement |
†4.3 | | Amendment No. 1, dated as of August 7, 2000, to Rights Agreement |
††4.4 | | Specimen Certificate for TheStreet.com’s common stock |
¿10.1 | | Amendment to Employment Agreement, dated March 15, 2005, between James Cramer and TheStreet.com, Inc.² |
¿¿10.2 | | Letter Agreement, dated April 29, 2005, between James Lonergan and TheStreet.com, Inc.² |
10.3 | | Letter Agreement, dated October 31, 2000, between Lisa A. Mogensen and TheStreet.com, Inc.² |
31.1 | | Rule 13a-14(a) Certification of CEO |
31.2 | | Rule 13a-14(a) Certification of CFO |
32.1 | | Section 1350 Certification of CEO |
32.2 | | Section 1350 Certification of CFO |
* | | Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799). |
** | | Incorporated by reference to Exhibits to the Company’s 1999 Annual Report on Form 10-K filed March 30, 2000. |
† | | Incorporated by reference to Exhibits to the Company’s 2000 Annual Report on Form 10-K filed April 2, 2001. |
†† | | Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999. |
¿ | | Incorporated by reference to Exhibits to the Company’s 2004 Annual Report on Form 10-K filed March 16, 2005. |
¿¿ | | Incorporated by reference to Exhibits to the Company’s Current Report on Form 8-K dated April 29, 2005. |
² | | Indicates compensatory plan or arrangement. |
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Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
|
| THESTREET.COM, INC. |
| | |
| | |
Date: May 19, 2005 | By: | /s/ Thomas J. Clarke, Jr. | |
| | Thomas J. Clarke, Jr. Chairman of the Board and Chief Executive Officer |
| | |
| | |
Date: May 19, 2005 | By: | /s/ Lisa A. Mogensen | |
| | Lisa A. Mogensen Chief Financial Officer |
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EXHIBIT INDEX
Exhibit Number
| | Description
|
---|
*3.1 | | Amended and Restated Certificate of Incorporation |
**3.2 | | Amended and Restated Bylaws |
*4.1 | | Amended and Restated Registration Rights Agreement, dated as of December 21, 1998, among TheStreet.com and the stockholders named therein |
*4.2 | | TheStreet.com Rights Agreement |
†4.3 | | Amendment No. 1, dated as of August 7, 2000, to Rights Agreement |
††4.4 | | Specimen Certificate for TheStreet.com’s common stock |
¿10.1 | | Amendment to Employment Agreement, dated March 15, 2005, between James Cramer and TheStreet.com, Inc.² |
¿¿10.2 | | Letter Agreement, dated April 29, 2005, between James Lonergan and TheStreet.com, Inc.² |
10.3 | | Letter Agreement, dated October 31, 2000, between Lisa A. Mogensen and TheStreet.com, Inc.² |
31.1 | | Rule 13a-14(a) Certification of CEO |
31.2 | | Rule 13a-14(a) Certification of CFO |
32.1 | | Section 1350 Certification of CEO |
32.2 | | Section 1350 Certification of CFO |
* | | Incorporated by reference to Exhibits to the Company’s Registration Statement on Form S-1 filed February 23, 1999 (File No. 333-72799). |
** | | Incorporated by reference to Exhibits to the Company’s 1999 Annual Report on Form 10-K filed March 30, 2000. |
† | | Incorporated by reference to Exhibits to the Company’s 2000 Annual Report on Form 10-K filed April 2, 2001. |
†† | | Incorporated by reference to Exhibits to Amendment 3 to the Company’s Registration Statement on Form S-1 filed April 19, 1999. |
¿ | | Incorporated by reference to Exhibits to the Company’s 2004 Annual Report on Form 10-K filed March 16, 2005. |
¿¿ | | Incorporated by reference to Exhibits to the Company’s Current Report on Form 8-K dated April 29, 2005. |
² | | Indicates compensatory plan or arrangement. |
32