Jones Soda (JSDA) 10-K 23 Mar 17 2016 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2016	Mar. 01, 2017	Jun. 30, 2016
Document And Entity Information [Abstract]
Entity Registrant Name	JONES SODA CO
Entity Central Index Key	1,083,522
Trading Symbol	JSDA
Document Type	10-K
Current Fiscal Year End Date	--12-31
Document Period End Date	Dec. 31, 2016
Document Fiscal Year Focus	2,016
Document Fiscal Period Focus	FY
Amendment Flag	false
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Public Float			$ 24,240,000
Entity Common Stock, Shares Outstanding		41,379,373

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Current assets:
Cash and cash equivalents	$ 733	$ 772
Accounts receivable, net of allowance of $13 and $27	2,174	1,840
Inventory	1,850	2,569
Prepaid expenses and other current assets	142	116
Total current assets	4,899	5,297
Fixed assets, net of accumulated depreciation of $922 and $907	25	37
Other assets	8	20
Total assets	4,932	5,354
Current liabilities:
Line of credit	1,205	908
Accounts payable	1,049	1,786
Accrued expenses	835	850
Taxes payable	26	30
Other current liabilities		2
Total current liabilities	3,115	3,576
Deferred rent	12	11
Shareholders' equity:
Common stock, no par value: Authorized — 100,000,000; issued and outstanding shares — 41,340,727 shares and 41,314,894 shares, repectively	53,772	53,764
Additional paid-in capital	8,674	8,467
Accumulated other comprehensive income	219	213
Accumulated deficit	(60,860)	(60,677)
Total shareholders' equity	1,805	1,767
Total liabilities and shareholders' equity	$ 4,932	$ 5,354

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Current assets:
Allowance for accounts receivable	$ 13	$ 27
Accumulated depreciation	$ 922	$ 907
Stockholders' equity:
Common stock, par value	$ 0	$ 0
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	41,340,727	41,314,894
Common stock, shares outstanding	41,340,727	41,314,894

Consolidated Statements Of Oper

Consolidated Statements Of Operations - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Consolidated Statements Of Operations [Abstract]
Revenue	$ 15,667	$ 13,591
Cost of goods sold	11,568	10,347
Gross profit	4,099	3,244
Operating expenses:
Selling and marketing	2,033	1,896
General and administrative	2,151	2,104
Operating expenses	4,184	4,000
Loss from operations	(85)	(756)
Interest expense	(85)	(61)
Other expense, net	(9)	(229)
Loss before income taxes	(179)	(1,046)
Income tax expense, net	(4)	(74)
Net loss	$ (183)	$ (1,120)
Net loss per share - basic and diluted	$ 0	$ (0.03)
Weighted average basic and diluted common shares outstanding	41,322,944	41,171,020

Consolidated Statements Of Comp

Consolidated Statements Of Comprehensive Loss - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Consolidated Statements Of Comprehensive Loss [Abstract]
Net loss	$ (183)	$ (1,120)
Other comprehensive income (loss):
Foreign currency translation adjustment	6	(82)
Total comprehensive loss	$ (177)	$ (1,202)

Consolidated Statements Of Shar

Consolidated Statements Of Shareholders' Equity - USD ($) $ in Thousands	Common Stock [Member]	Additional Paid-in Capital [Member]	Accumulated Other Comprehensive Income (Loss) [Member]	Accumulated Deficit [Member]	Total
Beginning Balance, shares at Dec. 31, 2014	40,972,394
Beginning Balance at Dec. 31, 2014	$ 53,650	$ 8,234	$ 295	$ (59,557)	$ 2,622
Exercise of stock options, shares	342,500
Exercise of stock options	$ 114				114
Stock-based compensation		233			233
Net loss				(1,120)	(1,120)
Other comprehensive (loss) income			(82)		$ (82)
Ending Balance, shares at Dec. 31, 2015	41,314,894				41,314,894
Ending Balance at Dec. 31, 2015	$ 53,764	8,467	213	(60,677)	$ 1,767
Exercise of stock options, shares	25,833				25,833
Exercise of stock options	$ 8				$ 8
Stock-based compensation		207			207
Net loss				(183)	(183)
Other comprehensive (loss) income			6		$ 6
Ending Balance, shares at Dec. 31, 2016	41,340,727				41,340,727
Ending Balance at Dec. 31, 2016	$ 53,772	$ 8,674	$ 219	$ (60,860)	$ 1,805

Consolidated Statements Of Cash

Consolidated Statements Of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
OPERATING ACTIVITIES:
Net loss	$ (183)	$ (1,120)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	15	23
Stock-based compensation	207	233
Change in allowance for doubtful accounts	(14)	(23)
Changes in operating assets and liabilities:
Accounts receivable	(324)	(553)
Inventory	732	(41)
Prepaid expenses and other current assets	(27)	(41)
Other assets	13	10
Accounts payable	(737)	416
Accrued expenses	(24)	101
Taxes payable	(5)
Other liabilities	1	(13)
Net cash used in operating activities	(346)	(1,008)
INVESTING ACTIVITIES:
Purchase of fixed assets	(5)	(34)
Net cash used in investing activities	(5)	(34)
FINANCING ACTIVITIES:
Proceeds from exercise of stock options	8	114
Payment of capital lease obligations	(2)	(14)
Proceeds from line of credit, net of repayments	297	908
Net cash provided by financing activities	303	1,008
Net decrease in cash and cash equivalents	(48)	(34)
Effect of exchange rate changes on cash	9	(51)
Cash and cash equivalents, beginning of year	772	857
Cash and cash equivalents, end of year	733	772
Supplemental disclosure:
Interest	80	61
Income taxes	$ 9	$ 32

Nature Of Operations And Summar

Nature Of Operations And Summary Of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2016
Nature Of Operations And Summary Of Significant Accounting Policies [Abstract]
Nature Of Operations And Summary Of Significant Accounting Policies	1. Nature of Operations and Summary of Significant Accounting Policies Jones Soda Co. develops, produces, markets and distributes premium beverages which it sell s and distribute s primarily in the United States and Canada through its network of independent distributors and directly to its national and regional retail accounts. We are a Washington corporation and have two operating subsidiaries, Jones Soda Co. (USA) Inc. and Jones Soda (Canada) Inc. (Subsidiaries). Basis of presentation and consolidation The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP) and the Securities and Exchange Commission (SEC) rules and regulations applicable to financial reporting. The consolidated financial statements include our accounts and accounts of our wholly owned subsidiaries. All intercompany transactions between us and our subsidiaries have been eliminated in consolidation. Liquidity As of December 31, 2016 and 2015 , we had cash and cash-equivalents of approximately $733 ,000 and $772,000 , respectively, and working capital of $1.8 million and $1.7 million , respectively. Net cash used in operations during fiscal years 2016 and 2015 totaled $ 346,000 and $1.0 mil lion , respectively. Net cash used in operations decreased primarily due to improvements in our net loss. The Company has experienced recurring losses from operations. Cash flows vary throughout the year based on seasonality. As of the date of this Report, we believe that our current cash and cash equivalents, combined with our Loan Facility and anticipated cash from operations, will be sufficient to meet our anticipated cash needs through December 31, 2017 . Additionally, our Loan Facility (described below and in Note 5 to Consolidated Fin ancial Statements ), is available for our working capital needs. We have an amended and restated revolving secured credit facility (the “Loan Facility”) with CapitalSource Business Finance Group (previously known as BFI Business Finance). The Loan Facility currently allows us to borrow a maximum aggregate amount of up to $3.2 million based on eligible accounts receivable and inventory. As of December 31, 2016, our eligible borrowing base was approximately $1.6 million, for which we had an outstanding balance of $1.2 million. We may require additional financing to support our working capital needs in the future. The amount of additional capital we may require, the timing of our capital needs and the availability of financing to fund those needs will depend on a number of factors, including our strategic initiatives and operating plans, the performance of our business and the market conditions for debt or equity financing. Additionally, the amount of capital required will depend on our ability to meet our case sales goals and otherwise successfully execute our operating plan. We believe it is imperative to meet these sales objectives in order to lessen our reliance on external financing in the future. We intend to continually monitor and adjust our business plan as necessary to respond to developments in our business, our markets and the broader economy. Although we believe various debt and equity financing alternatives will be available to us to support our working capital needs, financing arrangements on acceptable terms may not be available to us when needed. Additionally, these alternatives may require significant cash payments for interest and other costs or could be highly dilutive to our existing shareholders. Any such financing alternatives may not provide us with sufficient funds to meet our long-term capital requirements. If necessary, we may explore strategic transactions that we consider to be in the best interest of the Company and our shareholders, which may include, without limitation, public or private offerings of debt or equity securities, a rights offering, and other strategic alternatives; however, these options may not ultimately be available or feasible. The uncertainties relating to our ability to successfully execute on our business plan and finance our operations continue to raise substantial doubt about our ability to continue as a going concern. Our financial statements for the periods presented were prepared assuming we would continue as a going concern, which contemplates that we will continue in operation for the foreseeable future and will be able to realize assets and settle liability commitments in the normal course of business. These financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that could result should we be unable to continue as a going concern within one year after the date these consolidated financials were issued. Use of estimates The preparation of the consolidated financial statements requires management to make a number of estimates and assumptions relating to the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Significant items subject to such estimates and assumptions include, but are not limited to, inventory valuation, depreciable lives and valuation of capital assets, valuation allowances for receivables, trade promotion liabilities, stock-based compensation expense, valuation allowance for deferred income tax assets, contingencies, and forecasts supporting the going concern assumption and related disclosures. Actual results could differ from those estimates. Cash and cash equivalents We consider all highly liquid short-term investments with an original or remaining maturity of three months or less at the date of purchase to be cash equivalents. Fair value of financial instruments The carrying amounts for cash and cash equivalents, receivables, and payables approximate fair value due to the short-term maturity of these instruments. The carrying value of the line of credit approximates fair value because the interest rate is reflective of the rate we could obtain on debt with similar terms. Accounts receivable Our accounts receivable balance primarily includes balances from trade sales to distributors and retail customers. The allowance for doubtful accounts is our best estimate of the amount of probable credit losses in our existing accounts receivable. We determine the allowance for doubtful accounts based primarily on historical write-off experience. Account balances that are deemed uncollectible, are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Allowances for doubtful accounts of $ 13 and $ 27 as of December 31, 2016 and 2015 , respectively, are netted against accounts receivable. Activity in the allowance for doubtful accounts consists of the following for the years ended December 31 (in thousands):   2016 2015  Balance, beginning of year $ 27 $ 49  Net charges to bad debt expense 54 9  Write-offs (68) (31)  Balance, end of year $ 13 $ 27 As of December 31, 2016, two customers made up 25% of our outstanding accounts receivable. As of December 31, 2015, three customers made up 30% of our outstanding accounts receivable. Inventories Inventories consist of raw materials and finished goods and are stated at the lower of cost or market and include adjustments for estimated obsolete or excess inventory. Cost is based on actual cost on a first-in first-out basis. Raw materials that will be used in production in the next twelve months are recorded in inventory. The provisions for obsolete or excess inventory are based on estimated forecasted usage of inventories. A significant change in demand for certain products as compared to forecasted amounts may result in recording additional provisions for obsolete inventory. Provisions for obsolete or excess inventory are recorded as cost of goods sold. Fixed assets Fixed assets are recorded at cost less accumulated depreciation and depreciated on the declining balance basis over the estimated useful lives of the assets as follows:   Asset Rate  Equipment 20% to 30%  Vehicles and office and computer equipment 30% Impairment of long-lived assets Long-lived assets, which include fixed assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to future undiscounted net cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. The fair value of the assets is estimated using the higher of discounted future cash flows of the assets or estimated net realizable value. Long-lived assets are grouped at the lowest level for which there are identifiable cash flows when evaluating for impairment. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. Foreign currency translation The functional currency of our Canadian subsidiary is the Canadian dollar. We translate assets and liabilities related to these operations to U.S. dollars at the exchange rate in effect at the date of the consolidated balance sheet; we convert revenues and expenses into U.S. dollars using the average monthly exchange rates. Translation gains and losses are reported as a separate component of accumulated other comprehensive income. Transaction gains and losses arising from the transactions denominated in a currency other than the functional currency are included in other expense, net in the accompanying consolidated statement of operations. Net transactions losses were $9,000 for 2016 and $229,000 for 2015. Revenue recognition We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectability is reasonably assured. Revenue is recorded net of provisions for discounts, slotting fees and promotion allowances. For the years ended December 31, 2016 and 2015 , our revenue was reduced by $1.8 million and $1.5 million , respectively, for slotting fees and promotion allowances. All sales to distributors and customers are final; however, in limited instances, due to product quality issues or distributor terminations, we may accept returned product. To date, such returns have not been material. Shipping and handling costs Shipping and handling amounts paid to us by customers are primarily for online orders, included in revenue and total $ 163,000 and $ 8,000 for the years ended December 31, 2016 and 2015 . Advertising costs Advertising costs, which also include promotions and sponsorships, are expensed as incurred. During the years ended December 31, 2016 and 2015 , we incurred advertising costs of $ 5 44 ,000 and $ 588 ,000 , respectively. Income taxes We account for income taxes by recognizing the amount of taxes payable for the current year and deferred tax assets and liabilities for future tax consequences of events at enacted tax rates that have been recognized in our financial statements or tax returns. We perform periodic evaluations of recorded tax assets and liabilities and maintain a valuation allowance, if considered necessary. The determination of taxes payable for the current year includes estimates. We believe that we have appropriate support for the income tax positions taken, and to be taken, on our tax returns and that our accruals for tax liabilities are adequate for all open years based on an assessment of many factors including past experience and interpretations of tax law applied to the facts of each matter. No reserves for an uncertain income tax position have been recorded for the years ended December 31, 2016 or 2015 . Net loss per share Basic net loss per share is computed using the weighted average number of common shares outstanding during the periods. Diluted earnings per share is computed by adjusting the weighted average number of common shares by the effective net exercise or conversion of all dilutive securities. In 2016 and 2015 , due to the net loss, outstanding stock options amounting to 3,663,716 and 3,117,820 at December 31, 2016 and 2015, respectively, and warrants amounting to 3,057,500 at both December 31, 2016 and 2015, were anti-dilutive. Comprehensive loss Comprehensive loss is comprised of net loss and translation adjustments. We do not provide income taxes on currency translation adjustments, as the historical earnings from our Canadian subsidiary is considered to be indefinitely reinvested. Seasonality Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner such as 7-Eleven. Sales results may also fluctuate based on the number of SKUs selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year. Recent accounting guidance In May 2014, the Financial Accounting Standard Board, or FASB, issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers: Topic 606 (ASU 2014-09) to supersede nearly all existing revenue recognition guidance under generally accepted accounting principles in the United States, or GAAP. The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. ASU 2014-09 defines a five steps process to achieve this core principle and, in doing so, it is possible more judgment and estimates may be required within the revenue recognition process than required under existing GAAP including identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 is effective for the fiscal and interim reporting periods beginning after December 15, 2017 using either of two methods: (i) retrospective to each prior reporting period presented within the option to elect certain practical expedients as defined within ASU 2014-09; or (ii) retrospective with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application and providing certain additional disclosures as defined per ASU 2014-09. We are currently evaluating the impact of our pending adoption of ASU 2014-09 on our consolidated financial statements. We will be required to make additional disclosures under the new guidance. However, at this time, we do not expect adoption of ASU 2014-09 will have a material impact on our consolidated financial statements. In July 2015, FASB issued Accounting Standards Update No. 2015-11, Simplifying the Measurement of Inventory: Topic 330, or ASU 2015-11, to amend Topic 330, Inventory. Topic 330 currently requires an entity to measure inventory at the lower of cost or market. Market could be replacement cost, net realizable value, or net realizable value less an approximately normal profit margin. ASU 2015-11 requires that inventory measured using either the first-in, first-out, or FIFO, or average cost method be measured at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation. We will adopt ASU 2015-11 as required in our 2017 interim and annual reporting periods. We do not expect the adoption of ASU 2015-11 to have a material impact on our consolidated financial statements. In November 2015, FASB issued Accounting Standards Update No. 2015-17, Balance Sheet Classification of Deferred Taxes: Topic 740, or ASU 2015-17. Current GAAP requires the deferred taxes for each jurisdiction to be presented as a net current asset or liability and net noncurrent asset or liability. This requires a jurisdiction-by-jurisdiction analysis based on the classification of the assets and liabilities to which the underlying temporary differences relate, or, in the case of loss or credit carryforwards, based on the period in which the attribute is expected to be realized. Any valuation allowance is then required to be allocated on a pro rata basis, by jurisdiction, between current and noncurrent deferred tax assets. The new guidance requires that all deferred tax assets and liabilities, along with any related valuation allowance, be classified as noncurrent on the balance sheet. As a result, each jurisdiction will now only have one net noncurrent deferred tax asset or liability. The guidance does not change the existing requirement that only permits offsetting within a jurisdiction. Adoption of ASU 2015-17 is required for fiscal reporting periods beginning after December 15, 2016, including interim reporting periods within those fiscal years, and either prospective or retrospective application is permitted. Early adoption of ASU 2015-17 is permitted. At the time of adoption, all of our deferred tax assets and liabilities, along with any related valuation allowance, will be classified as noncurrent on our Consolidated Balance Sheet. We will adopt ASU 2015-17 in our 2017 interi m and annual reporting periods. In February 2016, the FASB issued Accounting Standards Update No. 2016-02 (ASU 2016-2), Leases, which supersedes ASC Topic 840, Leases. ASU 2016-2 requires lessees to recognize a lease liability and a lease asset for all leases, including operating leases, with a term greater than twelve months to its balance sheets. ASU 2016-2 also expands the required quantitative and qualitative disclosures surrounding leases. ASU 2016-2 is effective for the Company beginning January 1, 2019. Early adoption is permitted. The Company is currently evaluating the potential impact the adoption of ASU 2016-2 will have on its consolidated financial statements. In March 2016, FASB issued Accounting Standards Update No. 2016-09, Compensation-Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, or ASU 2016-09. The updated guidance simplifies and changes how companies account for certain aspects of share-based payment awards to employees, including accounting for income taxes, forfeitures, and statutory tax withholding requirements, as well as classification of certain items in the statement of cash flows. Adoption of ASU 2016-09 is required for fiscal reporting periods beginning after December 15, 2016, including interim reporting periods within those fiscal years with early adoption being permitted. Due to the simplification of the guidance, we have adopted ASU 201 6 -1 9 for our 2016 annual reporting period prospectively with no effect on retained deficit or other components of equity as of the beginning of the period.

Inventory

Inventory	12 Months Ended
	Dec. 31, 2016
Inventory [Abstract]
Inventory	2. Inventory Inventory consisted of the following as of December 31 (in thousands):   2016 2015  Finished goods $ 1,180 $ 1,842  Raw materials 670 727  $ 1,850 $ 2,569 Finished goods primarily include product ready for shipment, as well as promotional merchandise held for sale. Raw materials primarily include ingredients, concentrate and packaging.

Fixed Assets

Fixed Assets	12 Months Ended
	Dec. 31, 2016
Fixed Assets [Abstract]
Fixed Assets	3. Fixed Assets Fixed assets consisted of the following as of December 31 (in thousands):   2016 2015  Vehicles $ 378 $ 378  Equipment 189 190  Office and computer equipment 380 376  947 944  Accumulated depreciation (922) (907)  $ 25 $ 37 

Accrued Expenses

Accrued Expenses	12 Months Ended
	Dec. 31, 2016
Accrued Expenses [Abstract]
Accrued Expenses	4. Accrued Expenses Accrued expenses consisted of the following as of December 31 (in thousands):   2016 2015  Employee benefits $ 74 $ 69  Selling and marketing 380 324  Other accruals 381 457  $ 835 $ 850 

Line Of Credit

Line Of Credit	12 Months Ended
	Dec. 31, 2016
Line Of Credit [Abstract]
Line Of Credit	5. Line of Credit We have an amended and restated revolving secured Loan Facility with CapitalSource Business Finance Group (previously known as BFI Business Finance ) (“CapitalSource”). As of December 31, 2016, the maximum aggregate amount available for borrowing under the Loan Facility was $3.2 million, subject to satisfaction of certain conditions. The current term of the Loan Facility expires on December 27, 2017 , unless renewed. Under this Loan Facility, as amended in January and December 2016, we may periodically request advances equal to the lesser of: (a) $3.2 million, or (b) the Borrowing Base which is, in the following priority, the sum of: (i) 85% of eligible U.S. accounts receivable, plus (ii) 35% of finished goods inventory not to exceed $475,000 , plus (iii) 50% of eligible Canadian accounts receivable not to exceed $300,000 (subject to any reserve amount established by CapitalSource) . These terms became available to us in April 2016, and reflect an increase to our borrowing capacity of $175,000 . In addition, through March 31, 2016, we had an additional purchase order line under which we were able to request up to $500,000 in principal advances against purchase orders. The additional purchase order line expired unused. As of December 31, 2016, our eligible borrowing base was approximately $ 1. 6 million, for which we had an outstanding balance of $ 1.2 million. As amended by the December 2016 renewal, advances under the Loan Facility bear interest at the prime rate plus 0.75% , where prime may not be less than 0% , and a loan fee of 0.10% on the daily loan balance is payable monthly. The Loan Facility provides for a minimum cumulative amount of interest of $30,000 per year to be paid to CapitalSource, regardless of whether or not we draw on the Loan Facility. CapitalSource has the right to terminate the Loan Facility at any time upon 120 days’ prior written notice. All present and future obligations of the Subsidiaries arising under the Loan Facility are guaranteed by us and are secured by a first priority security interest in all of our assets. The Loan Facility contains customary representations and warranties as well as affirmative and negative covenants. As of December 31, 2016, we were in compliance with all covenants under the Loan Facility .

Lease Obligations

Lease Obligations	12 Months Ended
	Dec. 31, 2016
Lease Obligations [Abstract]
Lease Obligations	6. Lease Obligations  We currently lease approximately 6,500 square feet of retail/office space in Seattle, Washington for our principal executive and administrative offices . The term of the lease is five years expiring February 2020 with an option to extend for additional one year terms. As of December 31, 2016 , our scheduled lease payments excluding management fees and other operational expenses were as follows (in thousands):     2017 $ 100  2018 103  2019 106  2020 18  $ 327  During the years ended December 31, 2016 and 2015 , we incurred rental expenses of $ 129,000 and $131,000 respectively.

Warrants

Warrants	12 Months Ended
	Dec. 31, 2016
Warrants [Abstract]
Warrants	7. Warrants In February 2012, as part of our registered offering, we sold and issued warrants for the purchase of up to 3,207,500 shares of common stock. Each warrant has an exercise price of $0.70 per share, for total potential proceeds to us of up to $2,245,250 if all of the warrants are exercised in full for cash. The warrants are exercisable for cash or, solely in the absence of an effective registration statement, by cashless exercise. The exercise price of the warrants is subject to adjustment in the case of stock splits, stock dividends, combinations of shares and similar recapitalization transactions, and also upon any distributions to Company shareholders, business combinations, sale of substantially all assets and other fundamental transactions. The exercise of the warrants is subject to certain beneficial ownership limitations and other restrictions set forth in the warrant documents. The term of the warrants expires on August 6, 2017 . Any remaining Warrants that are outstanding on August 6, 2017 , the expiration date, will automatically be exercised at that time by cashless exercise, in accordance with the terms of the warrants. As of December 31, 2016 , 3,057,500 of the warrants remain outstanding and warrants for 150,000 shares were previously exercised for cash during 2013. No warrants were exercised during the year ended December 31, 2016 and 2015, respectively

Shareholders' Equity

Shareholders' Equity	12 Months Ended
	Dec. 31, 2016
Shareholders' Equity [Abstract]
Shareholders' Equity	8. Shareholders’ Equity Under the terms of our 2011 Incentive Plan ( the “ Plan ” ), the number of shares authorized under the Plan may be increased each January 1st by an amount equal to the least of (a) 1,300,000 shares, (b) 4.0 % of our outstanding common stock as of the end of our immediately preceding fiscal year, and (c) a lesser amount determined by the Board of Directors (the Board), provided that the number of shares that may be granted pursuant to awards in a single year may not exceed 10 % of our outstanding shares of common stock on a fully diluted basis as of the end of the immediately preceding fiscal year. Effective January 1, 2016 , the total number of shares of common stock authorized under the Plan increased to 9,484,032 shares.  Under the terms of the Plan, the Board may grant awards to employees, officers, directors, consultants, agents, advisors and independent contractors. Awards may consist of stock options, stock appreciation rights, stock awards, restricted stock, stock units, performance awards or other stock or cash-based awards. Stock options are granted at the closing price of our stock on the date of grant, and generally have a ten -year term and vest over a period of 48 months with the first 25.0 % cliff vesting one year from the grant date and monthly thereafter. As of December 31, 2016 , there were 3,574,309 shares of unissued common stock authorized and available for future awards under the Plan. As of January 1, 2017, the total number of shares of common stock authorized for issuance under the Plan was further increased by 1,300,000 shares to an aggregate of 10,784,032 shares. (a) Stock options: A summary of our stock option activity is as follows:    Outstanding Options  Number of Shares Weighted Average Exercise Price  Balance at January 1, 2016 3,117,820 $ 0.54  Options granted 919,750 0.50  Options exercised (25,833) 0.32  Options cancelled/expired (348,021) 0.41  Balance at December 31, 2016 3,663,716 $ 0.54  Exercisable, December 31, 2016 2,469,280 $ 0.58  Vested and expected to vest 3,354,136 $ 0.55  The following table summarizes information about stock options outstanding and exercisable under our stock incentive plans at December 31, 2016 :   Number Outstanding Weighted Average Remaining Contractual Life (Years) Weighted Average Exercise Price Number Exercisable Weighted Average Remaining Contractual Life (Years) Weighted Average Exercise Price  $0.25 to $0.50 2,699,216 7.62 $ 0.39 1,747,238 6.81 $ 0.36  $0.51 to $1.09 805,750 6.03 0.77 563,292 4.63 0.82  $1.10 to $2.99 95,000 4.37 1.20 95,000 4.37 1.20  $3.00 to $3.29 63,750 1.35 3.28 63,750 1.35 3.28  3,663,716 7.07 0.54 2,469,280 6.08 0.58 (b) Stock-based compensation expense: Stock-based compensation expense is recognized using the straight-line attribution method over the employees’ requisite service period. We recognize compensation expense for only the portion of stock options or restricted stock expected to vest. Therefore, we apply estimated forfeiture rates that are derived from historical employee termination behavior. If the actual number of forfeitures differs from those estimated by management, additional adjustments to stock-based compensation expense may be required in future periods. At December 31, 2016 , we had unrecognized compensation expense related to stock options of $ 191,000 to be recognized over a weighted-average period of 3.1 years. The following table summarizes the stock-based compensation expense (in thousands):   Year Ended December 31,  2016 2015  Income statement account:  Selling and marketing $ 49 $ 49  General and administrative 158 184  $ 207 $ 233  We employ the following key weighted-average assumptions in determining the fair value of stock options, using the Black-Scholes option pricing model and the simplified method to estimate the expected term of “plain vanilla” options:   Year Ended December 31,  2016 2015  Expected dividend yield — —  Expected stock price volatility 80.2 % 85.5 %  Risk-free interest rate 1.7 % 1.6 %  Expected term (in years) 5.8 years 5.4 years  Weighted-average grant date fair-value $ 0.33 $ 0.25 During the year ended December 31, 2016 , no material modifications were made to outstanding stock options. The aggregate intrinsic value of stock options outstanding at December 31, 2016 and 2015 was $ 185,000 and $ 86,000 and for options exercisable was $ 152,000 and $ 52,000 , respectively. The intrinsic value of outstanding and exercisable stock options is calculated as the quoted market price of the stock at the balance sheet date less the exercise price of the option. The total intrinsic value of options exercised during the year ended December 31, 2016 and 2015 was $ 3,000 and $2,000 . The Company’s policy is to issue new shares upon exercise of options. Employee Stock Purchase Plan: In May 2007, our shareholders approved our 2007 Employee Stock Purchase Plan (ESPP) which allows eligible employees to acquire shares of our common stock at a discount. The ESPP includes 300,000 shares available for issuance, and no amounts have been issued under the ESPP through December 31, 2016 .

Employee 401(k) Plan

Employee 401(k) Plan	12 Months Ended
	Dec. 31, 2016
Employee 401(k) [Abstract]
Employee 401(k) Plan	9. Employee 401(k) Plan We have a 401(k) plan whereby eligible employees who have completed one hour of service per month in three consecutive months of employment may enroll. Employees can elect to contribute up to 100 % of their eligible compensation to the 401(k) plan subject to Internal Revenue Service’s limitations. Beginning January 1, 2009, we instituted an employee match under our safe harbor 401(k) plan and match employee contributions up to 4 % of the employee’s compensation at the rate of 100 % for the first 3 % contributed and at the rate of 50 % for the next 2 % . Effective January 1, 2014, we modified the 401(k) plan to eliminate the safe harbor matching contribution, to move to a discretionary contribution. There were no matching contributions during the years ended December 31, 2016 and 2015.

Commitments And Contingencies

Commitments And Contingencies	12 Months Ended
	Dec. 31, 2016
Commitments And Contingencies [Abstract]
Commitments And Contingencies	10. Commitments and Contingencies Commitments As of December 31, 2016 , we continue to have commitments to various suppliers of raw materials (primarily sugar and glass). Purchase obligations under these commitments are expected to total $ 620 ,000 in 2017 , with no current commitments thereafter. Legal proceedings We are or may be involved from time to time in various claims and legal actions arising in the ordinary course of business, including proceedings involving employee claims, contract disputes, product liability and other general liability claims, as well as trademark, copyright, and related claims and legal actions. In the opinion of our management, the ultimate disposition of these matters will not have a material adverse effect on our consolidated financial position, results of operations or liquidity.

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2016
Income Taxes [Abstract]
Income Taxes	11. Income Taxes The provision for income taxes consisted of the following for the years ended December 31 (in thousands):   2016 2015  Current  State $ 2 $ 1  Foreign 2 28  Total 4 29  Deferred  Foreign — 45  Total — 45  Provision for income taxes $ 4 $ 74  Loss before provision for income taxes was as follows for the years ended December 31 (in thousands):   2016 2015  United States $ (271) $ (1,059)  Foreign 92 13  Total $ (179) $ (1,046)  The items accounting for the difference between income taxes computed at the federal statutory rate and the provision for income taxes are as follows:   2016 2015  Federal statutory rate 34.00 % 34.00 %  Effect of:  Permanent differences (40.87) (0.52)  State income taxes, net of federal benefit 10.01 (3.99)  Change in valuation allowance 136.18 (28.79)  Stock-based compensation (171.34) —  Other 29.83 (7.78)  Provision for income taxes (2.19) % (7.08) %  Deferred income taxes reflect the tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of our deferred income taxes were as follows (in thousands):   2016 2015  Deferred tax assets  Net operating loss carry forwards $ 19,407 $ 18,455  Capital assets — 2  Intangible assets 3 5  Stock-based compensation 403 1,594  Tax effected state benefit 963 943  Other 76 98  Total deferred tax asset 20,852 21,097  Valuation allowance (20,852) (21,097)  Net deferred tax asset $ — $ — We continue to experience significant losses in our U.S. operations that are material to our decision to maintain a full valuation allowance against our net U.S. deferred tax assets. This is due to the fact that the relevant accounting guidance puts more weight on the negative objective evidence of cumulative losses in recent years than the positive subjective evidence of future projections of pretax income. For the years ended December 31, 2016 and December 31, 2015 , the valuation allowance decreased by $245,000 and increased by $301,000 , respectively. Upon the adoption of ASU 2016-09 during 2016, the Company recognized $954,000 in deferred tax benefits from approximately $2.5 million of federal net operating losses attributable to share-based income tax deductions that exceeded the amount that had been recognized for financial reporting purposes. This amount is fully reserved by a valuation allowance, so there was no impact on net loss for 2016. We continually analyze the realizability of our deferred tax assets, but we reasonably expect to continue to record a full valuation allowance on future U.S. tax benefits until we sustain an appropriate level of taxable income through improved U.S. operations and tax planning strategies. At December 31, 2016 , we had net operating loss carry-forwards for income tax purposes in the United States of $ 58.5 million which expire at various times commencing in 20 19 . Net operating loss carry-forwards may be subject to certain limitations under Section 382 of the Internal Revenue Code. There are no uncertain tax positions to recognize as of December 31, 2016 and 2015 . The tax years that remain open to examination by the taxing authorities are 20 12 – 201 6 , generally. The net operating losses from prior years are subject to adjustment under examination to the extent they remain unutilized in an open year. A provision had not been made at December 31, 2016 and 2015 , for the U.S. or additional foreign withholding taxes on undistributed earnings from the Canadian subsidiary. It is the present intention of management to reinvest the undistributed earnings indefinitely in foreign operations. Generally, such earnings become subject to U.S. tax upon the remittance of dividends and under certain other circumstances. If we were to declare a dividend for the cumulative earnings of the Canadian subsidiary as of December 31, 2016 , the resulting withholding tax provision would not be material to our financial condition or results of operations.

Segment Information

Segment Information	12 Months Ended
	Dec. 31, 2016
Segment Information [Abstract]
Segment Information	12. Segment Information We have one operating segment with operations primarily in the United States and Canada. Sales are assigned to geographic locations based on the location of customers. Geographic information for the years ended December 31 is as follows (in thousands):      2016 2015  Revenue:  United States $ 12,350 $ 9,567  Canada 2,958 3,656  Other countries 359 368  Total revenue $ 15,667 $ 13,591    Fixed assets:  United States $ 25 $ 37  Other countries — —  Total fixed assets $ 25 $ 37   During the years ended December 31, 2016 and 2015 , three of our customers represented approximately 49% and 33% , respectively of revenues. 

Selected Quarterly Financial In

Selected Quarterly Financial Information	12 Months Ended
	Dec. 31, 2016
Selected Quarterly Financial Information [Abstract]
Selected Quarterly Financial Information (Unaudited)	13. Selected Quarterly Financial Information (unaudited) Summarized quarterly financial information for fiscal years 2016 and 2015 is as follows (dollars in thousands, except per share data):   Q1 Q2 Q3 Q4  2016 quarter:  Revenue $ 4,274 $ 4,304 $ 4,083 $ 3,006  Gross profit 1,172 1,086 1,101 740  Income (loss) from operations 66 (6) 87 (232)  Net income (loss) 49 (65) 69 (236)  Basic and diluted income (loss) per share 0.00 (0.00) 0.00 (0.01)   Q1 Q2 Q3 Q4  2015 quarter:  Revenue $ 2,893 $ 4,262 $ 3,763 $ 2,674  Gross profit 742 1,053 949 501  (Loss) income from operations (229) (92) 3 (438)  Net loss (278) (116) (179) (545)  Basic and diluted loss per share (0.01) (0.00) (0.00) (0.01)  Numbers may not sum due to rounding.

Nature Of Operations And Summ21

Nature Of Operations And Summary Of Significant Accounting Policies (Policy)	12 Months Ended
	Dec. 31, 2016
Nature Of Operations And Summary Of Significant Accounting Policies [Abstract]
Basis Of Presentation And Consolidation	Basis of presentation and consolidation The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (GAAP) and the Securities and Exchange Commission (SEC) rules and regulations applicable to financial reporting. The consolidated financial statements include our accounts and accounts of our wholly owned subsidiaries. All intercompany transactions between us and our subsidiaries have been eliminated in consolidation.
Liquidity	Liquidity As of December 31, 2016 and 2015 , we had cash and cash-equivalents of approximately $733 ,000 and $772,000 , respectively, and working capital of $1.8 million and $1.7 million , respectively. Net cash used in operations during fiscal years 2016 and 2015 totaled $ 346,000 and $1.0 mil lion , respectively. Net cash used in operations decreased primarily due to improvements in our net loss. The Company has experienced recurring losses from operations. Cash flows vary throughout the year based on seasonality. As of the date of this Report, we believe that our current cash and cash equivalents, combined with our Loan Facility and anticipated cash from operations, will be sufficient to meet our anticipated cash needs through December 31, 2017 . Additionally, our Loan Facility (described below and in Note 5 to Consolidated Fin ancial Statements ), is available for our working capital needs. We have an amended and restated revolving secured credit facility (the “Loan Facility”) with CapitalSource Business Finance Group (previously known as BFI Business Finance). The Loan Facility currently allows us to borrow a maximum aggregate amount of up to $3.2 million based on eligible accounts receivable and inventory. As of December 31, 2016, our eligible borrowing base was approximately $1.6 million, for which we had an outstanding balance of $1.2 million. We may require additional financing to support our working capital needs in the future. The amount of additional capital we may require, the timing of our capital needs and the availability of financing to fund those needs will depend on a number of factors, including our strategic initiatives and operating plans, the performance of our business and the market conditions for debt or equity financing. Additionally, the amount of capital required will depend on our ability to meet our case sales goals and otherwise successfully execute our operating plan. We believe it is imperative to meet these sales objectives in order to lessen our reliance on external financing in the future. We intend to continually monitor and adjust our business plan as necessary to respond to developments in our business, our markets and the broader economy. Although we believe various debt and equity financing alternatives will be available to us to support our working capital needs, financing arrangements on acceptable terms may not be available to us when needed. Additionally, these alternatives may require significant cash payments for interest and other costs or could be highly dilutive to our existing shareholders. Any such financing alternatives may not provide us with sufficient funds to meet our long-term capital requirements. If necessary, we may explore strategic transactions that we consider to be in the best interest of the Company and our shareholders, which may include, without limitation, public or private offerings of debt or equity securities, a rights offering, and other strategic alternatives; however, these options may not ultimately be available or feasible. The uncertainties relating to our ability to successfully execute on our business plan and finance our operations continue to raise substantial doubt about our ability to continue as a going concern. Our financial statements for the periods presented were prepared assuming we would continue as a going concern, which contemplates that we will continue in operation for the foreseeable future and will be able to realize assets and settle liability commitments in the normal course of business. These financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classifications of liabilities that could result should we be unable to continue as a going concern within one year after the date these consolidated financials were issued.
Use Of Estimates	Use of estimates The preparation of the consolidated financial statements requires management to make a number of estimates and assumptions relating to the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. Significant items subject to such estimates and assumptions include, but are not limited to, inventory valuation, depreciable lives and valuation of capital assets, valuation allowances for receivables, trade promotion liabilities, stock-based compensation expense, valuation allowance for deferred income tax assets, contingencies, and forecasts supporting the going concern assumption and related disclosures. Actual results could differ from those estimates.
Cash And Cash Equivalents	Cash and cash equivalents We consider all highly liquid short-term investments with an original or remaining maturity of three months or less at the date of purchase to be cash equivalents.
Fair Value Of Financial Instruments	Fair value of financial instruments The carrying amounts for cash and cash equivalents, receivables, and payables approximate fair value due to the short-term maturity of these instruments. The carrying value of the line of credit approximates fair value because the interest rate is reflective of the rate we could obtain on debt with similar terms.
Accounts Receivable	Accounts receivable Our accounts receivable balance primarily includes balances from trade sales to distributors and retail customers. The allowance for doubtful accounts is our best estimate of the amount of probable credit losses in our existing accounts receivable. We determine the allowance for doubtful accounts based primarily on historical write-off experience. Account balances that are deemed uncollectible, are charged off against the allowance after all means of collection have been exhausted and the potential for recovery is considered remote. Allowances for doubtful accounts of $ 13 and $ 27 as of December 31, 2016 and 2015 , respectively, are netted against accounts receivable. Activity in the allowance for doubtful accounts consists of the following for the years ended December 31 (in thousands):   2016 2015  Balance, beginning of year $ 27 $ 49  Net charges to bad debt expense 54 9  Write-offs (68) (31)  Balance, end of year $ 13 $ 27 As of December 31, 2016, two customers made up 25% of our outstanding accounts receivable. As of December 31, 2015, three customers made up 30% of our outstanding accounts receivable.
Inventories	Inventories Inventories consist of raw materials and finished goods and are stated at the lower of cost or market and include adjustments for estimated obsolete or excess inventory. Cost is based on actual cost on a first-in first-out basis. Raw materials that will be used in production in the next twelve months are recorded in inventory. The provisions for obsolete or excess inventory are based on estimated forecasted usage of inventories. A significant change in demand for certain products as compared to forecasted amounts may result in recording additional provisions for obsolete inventory. Provisions for obsolete or excess inventory are recorded as cost of goods sold.
Fixed Assets	Fixed assets Fixed assets are recorded at cost less accumulated depreciation and depreciated on the declining balance basis over the estimated useful lives of the assets as follows:   Asset Rate  Equipment 20% to 30%  Vehicles and office and computer equipment 30% 
Impairment Of Long-Lived Assets	Impairment of long-lived assets Long-lived assets, which include fixed assets, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of the assets to future undiscounted net cash flows expected to be generated by the assets. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. The fair value of the assets is estimated using the higher of discounted future cash flows of the assets or estimated net realizable value. Long-lived assets are grouped at the lowest level for which there are identifiable cash flows when evaluating for impairment. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell.
Foreign Currency Translation	Foreign currency translation The functional currency of our Canadian subsidiary is the Canadian dollar. We translate assets and liabilities related to these operations to U.S. dollars at the exchange rate in effect at the date of the consolidated balance sheet; we convert revenues and expenses into U.S. dollars using the average monthly exchange rates. Translation gains and losses are reported as a separate component of accumulated other comprehensive income. Transaction gains and losses arising from the transactions denominated in a currency other than the functional currency are included in other expense, net in the accompanying consolidated statement of operations. Net transactions losses were $9,000 for 2016 and $229,000 for 2015.
Revenue Recognition	Revenue recognition We recognize revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sales price is fixed or determinable and collectability is reasonably assured. Revenue is recorded net of provisions for discounts, slotting fees and promotion allowances. For the years ended December 31, 2016 and 2015 , our revenue was reduced by $1.8 million and $1.5 million , respectively, for slotting fees and promotion allowances. All sales to distributors and customers are final; however, in limited instances, due to product quality issues or distributor terminations, we may accept returned product. To date, such returns have not been material.
Shipping And Handling Costs	Shipping and handling costs Shipping and handling amounts paid to us by customers are primarily for online orders, included in revenue and total $ 163,000 and $ 8,000 for the years ended December 31, 2016 and 2015 .
Advertising Costs	Advertising costs Advertising costs, which also include promotions and sponsorships, are expensed as incurred. During the years ended December 31, 2016 and 2015 , we incurred advertising costs of $ 5 44 ,000 and $ 588 ,000 , respectively.
Income Taxes	Income taxes We account for income taxes by recognizing the amount of taxes payable for the current year and deferred tax assets and liabilities for future tax consequences of events at enacted tax rates that have been recognized in our financial statements or tax returns. We perform periodic evaluations of recorded tax assets and liabilities and maintain a valuation allowance, if considered necessary. The determination of taxes payable for the current year includes estimates. We believe that we have appropriate support for the income tax positions taken, and to be taken, on our tax returns and that our accruals for tax liabilities are adequate for all open years based on an assessment of many factors including past experience and interpretations of tax law applied to the facts of each matter. No reserves for an uncertain income tax position have been recorded for the years ended December 31, 2016 or 2015 .
Net Loss Per Share	Net loss per share Basic net loss per share is computed using the weighted average number of common shares outstanding during the periods. Diluted earnings per share is computed by adjusting the weighted average number of common shares by the effective net exercise or conversion of all dilutive securities. In 2016 and 2015 , due to the net loss, outstanding stock options amounting to 3,663,716 and 3,117,820 at December 31, 2016 and 2015, respectively, and warrants amounting to 3,057,500 at both December 31, 2016 and 2015, were anti-dilutive.
Comprehensive Loss	Comprehensive loss Comprehensive loss is comprised of net loss and translation adjustments. We do not provide income taxes on currency translation adjustments, as the historical earnings from our Canadian subsidiary is considered to be indefinitely reinvested.
Seasonality	Seasonality Our sales are seasonal and we experience fluctuations in quarterly results as a result of many factors. We historically have generated a greater percentage of our revenues during the warm weather months of April through September. Sales may fluctuate materially on a quarter to quarter basis or an annual basis when we launch a new product or fill the “pipeline” of a new distribution partner or a large retail partner such as 7-Eleven. Sales results may also fluctuate based on the number of SKUs selected or removed by our distributors and retail partners through the normal course of serving consumers in the dynamic, trend-oriented beverage industry. As a result, management believes that period-to-period comparisons of results of operations are not necessarily meaningful and should not be relied upon as any indication of future performance or results expected for the fiscal year.
Recent Accounting Guidance	Recent accounting guidance In May 2014, the Financial Accounting Standard Board, or FASB, issued Accounting Standards Update No. 2014-09, Revenue from Contracts with Customers: Topic 606 (ASU 2014-09) to supersede nearly all existing revenue recognition guidance under generally accepted accounting principles in the United States, or GAAP. The core principle of ASU 2014-09 is to recognize revenues when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. ASU 2014-09 defines a five steps process to achieve this core principle and, in doing so, it is possible more judgment and estimates may be required within the revenue recognition process than required under existing GAAP including identifying performance obligations in the contract, estimating the amount of variable consideration to include in the transaction price and allocating the transaction price to each separate performance obligation. ASU 2014-09 is effective for the fiscal and interim reporting periods beginning after December 15, 2017 using either of two methods: (i) retrospective to each prior reporting period presented within the option to elect certain practical expedients as defined within ASU 2014-09; or (ii) retrospective with the cumulative effect of initially applying ASU 2014-09 recognized at the date of initial application and providing certain additional disclosures as defined per ASU 2014-09. We are currently evaluating the impact of our pending adoption of ASU 2014-09 on our consolidated financial statements. We will be required to make additional disclosures under the new guidance. However, at this time, we do not expect adoption of ASU 2014-09 will have a material impact on our consolidated financial statements. In July 2015, FASB issued Accounting Standards Update No. 2015-11, Simplifying the Measurement of Inventory: Topic 330, or ASU 2015-11, to amend Topic 330, Inventory. Topic 330 currently requires an entity to measure inventory at the lower of cost or market. Market could be replacement cost, net realizable value, or net realizable value less an approximately normal profit margin. ASU 2015-11 requires that inventory measured using either the first-in, first-out, or FIFO, or average cost method be measured at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal and transportation. We will adopt ASU 2015-11 as required in our 2017 interim and annual reporting periods. We do not expect the adoption of ASU 2015-11 to have a material impact on our consolidated financial statements. In November 2015, FASB issued Accounting Standards Update No. 2015-17, Balance Sheet Classification of Deferred Taxes: Topic 740, or ASU 2015-17. Current GAAP requires the deferred taxes for each jurisdiction to be presented as a net current asset or liability and net noncurrent asset or liability. This requires a jurisdiction-by-jurisdiction analysis based on the classification of the assets and liabilities to which the underlying temporary differences relate, or, in the case of loss or credit carryforwards, based on the period in which the attribute is expected to be realized. Any valuation allowance is then required to be allocated on a pro rata basis, by jurisdiction, between current and noncurrent deferred tax assets. The new guidance requires that all deferred tax assets and liabilities, along with any related valuation allowance, be classified as noncurrent on the balance sheet. As a result, each jurisdiction will now only have one net noncurrent deferred tax asset or liability. The guidance does not change the existing requirement that only permits offsetting within a jurisdiction. Adoption of ASU 2015-17 is required for fiscal reporting periods beginning after December 15, 2016, including interim reporting periods within those fiscal years, and either prospective or retrospective application is permitted. Early adoption of ASU 2015-17 is permitted. At the time of adoption, all of our deferred tax assets and liabilities, along with any related valuation allowance, will be classified as noncurrent on our Consolidated Balance Sheet. We will adopt ASU 2015-17 in our 2017 interi m and annual reporting periods. In February 2016, the FASB issued Accounting Standards Update No. 2016-02 (ASU 2016-2), Leases, which supersedes ASC Topic 840, Leases. ASU 2016-2 requires lessees to recognize a lease liability and a lease asset for all leases, including operating leases, with a term greater than twelve months to its balance sheets. ASU 2016-2 also expands the required quantitative and qualitative disclosures surrounding leases. ASU 2016-2 is effective for the Company beginning January 1, 2019. Early adoption is permitted. The Company is currently evaluating the potential impact the adoption of ASU 2016-2 will have on its consolidated financial statements. In March 2016, FASB issued Accounting Standards Update No. 2016-09, Compensation-Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting, or ASU 2016-09. The updated guidance simplifies and changes how companies account for certain aspects of share-based payment awards to employees, including accounting for income taxes, forfeitures, and statutory tax withholding requirements, as well as classification of certain items in the statement of cash flows. Adoption of ASU 2016-09 is required for fiscal reporting periods beginning after December 15, 2016, including interim reporting periods within those fiscal years with early adoption being permitted. Due to the simplification of the guidance, we have adopted ASU 201 6 -1 9 for our 2016 annual reporting period prospectively with no effect on retained deficit or other components of equity as of the beginning of the period.

Nature Of Operations And Summ22

Nature Of Operations And Summary Of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2016
Nature Of Operations And Summary Of Significant Accounting Policies [Abstract]
Schedule Of Accounts Receivable	  2016 2015  Balance, beginning of year $ 27 $ 49  Net charges to bad debt expense 54 9  Write-offs (68) (31)  Balance, end of year $ 13 $ 27 
Schedule Of Estimated Useful Lives	  Asset Rate  Equipment 20% to 30%  Vehicles and office and computer equipment 30% 

Inventory (Tables)

Inventory (Tables)	12 Months Ended
	Dec. 31, 2016
Inventory [Abstract]
Schedule Of Inventory	  2016 2015  Finished goods $ 1,180 $ 1,842  Raw materials 670 727  $ 1,850 $ 2,569 

Fixed Assets (Tables)

Fixed Assets (Tables)	12 Months Ended
	Dec. 31, 2016
Fixed Assets [Abstract]
Schedule Of Fixed Assets	  2016 2015  Vehicles $ 378 $ 378  Equipment 189 190  Office and computer equipment 380 376  947 944  Accumulated depreciation (922) (907)  $ 25 $ 37 

Accrued Expenses (Tables)

Accrued Expenses (Tables)	12 Months Ended
	Dec. 31, 2016
Accrued Expenses [Abstract]
Schedule Of Accrued Expenses	  2016 2015  Employee benefits $ 74 $ 69  Selling and marketing 380 324  Other accruals 381 457  $ 835 $ 850 

Lease Obligations (Tables)

Lease Obligations (Tables)	12 Months Ended
	Dec. 31, 2016
Lease Obligations [Abstract]
Schedule Of Lease Payments Excluding Management Fees Other Operational Expenses	   2017 $ 100  2018 103  2019 106  2020 18  $ 327 

Shareholders' Equity (Tables)

Shareholders' Equity (Tables)	12 Months Ended
	Dec. 31, 2016
Shareholders' Equity [Abstract]
Summary Of Stock Option Activity	  Outstanding Options  Number of Shares Weighted Average Exercise Price  Balance at January 1, 2016 3,117,820 $ 0.54  Options granted 919,750 0.50  Options exercised (25,833) 0.32  Options cancelled/expired (348,021) 0.41  Balance at December 31, 2016 3,663,716 $ 0.54  Exercisable, December 31, 2016 2,469,280 $ 0.58  Vested and expected to vest 3,354,136 $ 0.55 
Summary Of Stock Options Outstanding And Exercisable	  Number Outstanding Weighted Average Remaining Contractual Life (Years) Weighted Average Exercise Price Number Exercisable Weighted Average Remaining Contractual Life (Years) Weighted Average Exercise Price  $0.25 to $0.50 2,699,216 7.62 $ 0.39 1,747,238 6.81 $ 0.36  $0.51 to $1.09 805,750 6.03 0.77 563,292 4.63 0.82  $1.10 to $2.99 95,000 4.37 1.20 95,000 4.37 1.20  $3.00 to $3.29 63,750 1.35 3.28 63,750 1.35 3.28  3,663,716 7.07 0.54 2,469,280 6.08 0.58 
Summary Of Stock-Based Compensation Expense	  Year Ended December 31,  2016 2015  Income statement account:  Selling and marketing $ 49 $ 49  General and administrative 158 184  $ 207 $ 233 
Summary Of Weighted-Average Assumptions	  Year Ended December 31,  2016 2015  Expected dividend yield — —  Expected stock price volatility 80.2 % 85.5 %  Risk-free interest rate 1.7 % 1.6 %  Expected term (in years) 5.8 years 5.4 years  Weighted-average grant date fair-value $ 0.33 $ 0.25 

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2016
Income Taxes [Abstract]
Schedule Of Income Tax Provisions	  2016 2015  Current  State $ 2 $ 1  Foreign 2 28  Total 4 29  Deferred  Foreign — 45  Total — 45  Provision for income taxes $ 4 $ 74 
Summary Of Loss Before Provision For Income Taxes	  2016 2015  United States $ (271) $ (1,059)  Foreign 92 13  Total $ (179) $ (1,046) 
Summary Of Income Tax Rates	  2016 2015  Federal statutory rate 34.00 % 34.00 %  Effect of:  Permanent differences (40.87) (0.52)  State income taxes, net of federal benefit 10.01 (3.99)  Change in valuation allowance 136.18 (28.79)  Stock-based compensation (171.34) —  Other 29.83 (7.78)  Provision for income taxes (2.19) % (7.08) % 
Schedule Of Deferred Income Taxes	  2016 2015  Deferred tax assets  Net operating loss carry forwards $ 19,407 $ 18,455  Capital assets — 2  Intangible assets 3 5  Stock-based compensation 403 1,594  Tax effected state benefit 963 943  Other 76 98  Total deferred tax asset 20,852 21,097  Valuation allowance (20,852) (21,097)  Net deferred tax asset $ — $ — 

Segment Information (Tables)

Segment Information (Tables)	12 Months Ended
	Dec. 31, 2016
Segment Information [Abstract]
Schedule Of Geographic Information	   2016 2015  Revenue:  United States $ 12,350 $ 9,567  Canada 2,958 3,656  Other countries 359 368  Total revenue $ 15,667 $ 13,591    Fixed assets:  United States $ 25 $ 37  Other countries — —  Total fixed assets $ 25 $ 37 

Selected Quarterly Financial 30

Selected Quarterly Financial Information (Tables)	12 Months Ended
	Dec. 31, 2016
Selected Quarterly Financial Information [Abstract]
Schedule Of Quarterly Financial Information	  Q1 Q2 Q3 Q4  2016 quarter:  Revenue $ 4,274 $ 4,304 $ 4,083 $ 3,006  Gross profit 1,172 1,086 1,101 740  Income (loss) from operations 66 (6) 87 (232)  Net income (loss) 49 (65) 69 (236)  Basic and diluted income (loss) per share 0.00 (0.00) 0.00 (0.01)   Q1 Q2 Q3 Q4  2015 quarter:  Revenue $ 2,893 $ 4,262 $ 3,763 $ 2,674  Gross profit 742 1,053 949 501  (Loss) income from operations (229) (92) 3 (438)  Net loss (278) (116) (179) (545)  Basic and diluted loss per share (0.01) (0.00) (0.00) (0.01) 

Nature Of Operations And Summ31

Nature Of Operations And Summary Of Significant Accounting Policies (Narrative) (Details)	1 Months Ended	3 Months Ended								12 Months Ended
	Apr. 30, 2016USD ($)	Dec. 31, 2016USD ($)shares	Sep. 30, 2016USD ($)	Jun. 30, 2016USD ($)	Mar. 31, 2016USD ($)	Dec. 31, 2015USD ($)shares	Sep. 30, 2015USD ($)	Jun. 30, 2015USD ($)	Mar. 31, 2015USD ($)	Dec. 31, 2016USD ($)itemcustomershares	Dec. 31, 2015USD ($)customershares	Jan. 31, 2016USD ($)	Dec. 31, 2014USD ($)
Nature Of Operations And Summary Of Significant Accounting Policies [Line Items]
Number of operating subsidiaries | item										2
Cash and cash equivalents		$ 733,000				$ 772,000				$ 733,000	$ 772,000		$ 857,000
Working capital		1,800,000				1,700,000				1,800,000	1,700,000
Net cash used in operating activities										346,000	1,008,000
Net income (loss)		(236,000)	$ 69,000	$ (65,000)	$ 49,000	(545,000)	$ (179,000)	$ (116,000)	$ (278,000)	(183,000)	(1,120,000)
Additional amount of revolving credit facility	$ 175,000
Allowances for doubtful accounts		13,000				27,000				$ 13,000	$ 27,000		$ 49,000
Number of major customers | customer										3	3
Net foreign currency transactions losses										$ 9,000	$ 229,000
Slotting fees and promotion allowances										1,800,000	1,500,000
Shipping and handling costs										163,000	8,000
Advertising costs										544,000	588,000
Uncertain income tax position reserves		$ 0				$ 0				$ 0	$ 0
Stock options outstanding, shares | shares		3,663,716				3,117,820				3,663,716	3,117,820
Warrants outstanding, shares | shares		3,057,500				3,057,500				3,057,500	3,057,500
Outstanding Accounts Receivable [Member]
Nature Of Operations And Summary Of Significant Accounting Policies [Line Items]
Number of major customers | customer										2	3
Major customer, percentage										25.00%	30.00%
Warrant [Member]
Nature Of Operations And Summary Of Significant Accounting Policies [Line Items]
Warrants outstanding, shares | shares		3,057,500								3,057,500
Loan Facility [Member] | CapitalSource [Member]
Nature Of Operations And Summary Of Significant Accounting Policies [Line Items]
Maximum borrowing capacity		$ 3,200,000								$ 3,200,000		$ 3,200,000
Current borrowing capacity		1,600,000								1,600,000
Amount outstanding		$ 1,200,000								$ 1,200,000
Advances Against Purchase Orders [Member]
Nature Of Operations And Summary Of Significant Accounting Policies [Line Items]
Maximum borrowing capacity					$ 500,000

Nature Of Operations And Summ32

Nature Of Operations And Summary Of Significant Accounting Policies (Schedule Of Accounts Receivable) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Financing Receivable, Allowance for Credit Losses [Roll Forward]
Balance, beginning of year	$ 27	$ 49
Net charges to bad debt expense	54	9
Write-offs	(68)	(31)
Balance, end of year	$ 13	$ 27

Nature Of Operations And Summ33

Nature Of Operations And Summary Of Significant Accounting Policies (Schedule Of Estimated Useful Lives) (Details)	12 Months Ended
	Dec. 31, 2016
Equipment [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Estimated useful lives, Rate	20%
Equipment [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated useful lives, Rate	30%
Vehicles And Office And Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Estimated useful lives, Rate	30%

Inventory (Schedule Of Inventor

Inventory (Schedule Of Inventory) (Details) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Inventory [Abstract]
Finished goods	$ 1,180	$ 1,842
Raw materials	670	727
Inventory, Net	$ 1,850	$ 2,569

Fixed Assets (Schedule Of Fixed

Fixed Assets (Schedule Of Fixed Assets) (Details) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Gross	$ 947	$ 944
Accumulated depreciation	(922)	(907)
Property, Plant and Equipment, Net	25	37
Vehicles [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Gross	378	378
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Gross	189	190
Office And Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, Plant and Equipment, Gross	$ 380	$ 376

Accrued Expenses (Schedule Of A

Accrued Expenses (Schedule Of Accrued Expenses) (Details) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Accrued Expenses [Abstract]
Employee benefits	$ 74	$ 69
Selling and marketing	380	324
Other accruals	381	457
Accrued expenses	$ 835	$ 850

Line Of Credit (Narrative) (Det

Line Of Credit (Narrative) (Details) - USD ($)	1 Months Ended			12 Months Ended
	Dec. 31, 2016	Apr. 30, 2016	Jan. 31, 2016	Dec. 31, 2016	Mar. 31, 2016
Line of Credit Facility [Line Items]
Additional amount of revolving credit facility		$ 175,000
CapitalSource [Member]
Line of Credit Facility [Line Items]
Interest rate above prime rate				0.75%
Minimum [Member] | CapitalSource [Member] | Prime Rate [Member]
Line of Credit Facility [Line Items]
Prime rate				0.00%
Loan Facility [Member] | CapitalSource [Member]
Line of Credit Facility [Line Items]
Line of credit, Borrowing capacity description				Under this Loan Facility, as amended in January and December 2016, we may periodically request advances equal to the lesser of: (a) $3.2 million, or (b) the Borrowing Base which is, in the following priority, the sum of: (i) 85% of eligible U.S. accounts receivable, plus (ii) 35% of finished goods inventory not to exceed $475,000, plus (iii) 50% of eligible Canadian accounts receivable not to exceed $300,000 (subject to any reserve amount established by CapitalSource).
Line of credit, Interest rate description				prime rate plus 0.75%, where prime may not be less than 0%
Line of credit, Covenant terms				CapitalSource has the right to terminate the Loan Facility at any time upon 120 days' prior written notice.
Maximum borrowing capacity	$ 3,200,000		$ 3,200,000	$ 3,200,000
Expiration date				Dec. 27, 2017
Current borrowing capacity	1,600,000			$ 1,600,000
Amount outstanding	$ 1,200,000			1,200,000
Annual minimum interest payment				$ 30,000
Loan fee, percentage				0.10%
Termination period prior written notice				120 days
Line of credit, Covenant compliance				As of December 31, 2016, we were in compliance with all covenants under the Loan Facility.
Percent of finished goods inventory borrowing capacity	35.00%		35.00%
Loan Facility [Member] | Maximum [Member] | CapitalSource [Member]
Line of Credit Facility [Line Items]
Maximum amount of accounts receivable plus finished goods inventory borrowing capacity	$ 475,000		$ 475,000
Loan Facility [Member] | United States [Member] | CapitalSource [Member]
Line of Credit Facility [Line Items]
Percent of accounts receivable borrowing capacity	85.00%		85.00%
Loan Facility [Member] | Canada [Member] | CapitalSource [Member]
Line of Credit Facility [Line Items]
Percent of accounts receivable borrowing capacity	50.00%		50.00%
Maximum amount of accounts receivable borrowing capacity	$ 300,000		$ 300,000
Advances Against Purchase Orders [Member]
Line of Credit Facility [Line Items]
Maximum borrowing capacity					$ 500,000

Lease Obligations (Narrative) (

Lease Obligations (Narrative) (Details)	12 Months Ended
	Dec. 31, 2016USD ($)ft²	Dec. 31, 2015USD ($)
Lease Obligations [Abstract]
Lease retail/office space, in square feet | ft²	6,500
Lease term	5 years
Lease expiration date	Feb. 1, 2020
Rental expenses | $	$ 129,000	$ 131,000

Lease Obligations (Schedule Of

Lease Obligations (Schedule Of Lease Payments Excluding Management Fees Other Operational Expenses) (Details) $ in Thousands	Dec. 31, 2016USD ($)
Lease Obligations [Abstract]
2,017	$ 100
2,018	103
2,019	106
2,020	18
Total	$ 327

Warrants (Narrative) (Details)

Warrants (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2013	Feb. 29, 2012
Class of Warrant or Right [Line Items]
Warrants outstanding	3,057,500	3,057,500
Warrant [Member]
Class of Warrant or Right [Line Items]
Number of securities called by warrants, class of warrants				3,207,500
Warrant exercise price				$ 0.70
Potential additional proceeds from warrants				$ 2,245,250
Warrant, expiration date	Aug. 6, 2017
Warrants outstanding	3,057,500
Warrants exercised	0	0	150,000

Shareholders' Equity (Narrative

Shareholders' Equity (Narrative) (Details) - USD ($)	Jan. 01, 2017	Dec. 31, 2016	Dec. 31, 2015	Jan. 01, 2016
Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unrecognized compensation expense		$ 191,000
Weighted average period for unrecognized compensation expense		3 years 1 month 6 days
Options, outstanding shares		0
Options outstanding, intrinsic value		$ 185,000	$ 86,000
Options exercisable, intrinsic value		152,000	52,000
Number of options exercised		$ 3,000	$ 2,000
2011 Incentive Plan [Member] | Common Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Common stock, authorized shares				9,484,032
Common stock, authorized shares increase		1,300,000
Common stock, authorized percent increase		4.00%
Percentage of outstanding stock maximum		10.00%
2011 Incentive Plan [Member] | Common Stock [Member] | Subsequent Event [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Common stock, authorized shares	10,784,032
Common stock, authorized shares increase	1,300,000
2011 Incentive Plan [Member] | Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Share Based Compensation Arrangement By Share Based Payment Award Term		10 years
Stock option vesting period		48 months
Number of shares available		3,574,309
2011 Incentive Plan [Member] | Cliff Vesting [Member] | Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock option first year cliff vesting		25.00%
Years after grant date		1 year
2007 Employee Stock Purchase Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Available ESPP shares for issuance		300,000
ESPP shares issued		0

Shareholders' Equity (Summary O

Shareholders' Equity (Summary Of Stock Option Activity) (Details)	12 Months Ended
	Dec. 31, 2016$ / sharesshares
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding
Options, Outstanding, Number, Beginning Balance | shares	3,117,820
Options granted, Number of Shares | shares	919,750
Options exercised, Number of Shares | shares	(25,833)
Options cancelled/expired, Number of Shares | shares	(348,021)
Options, Outstanding, Number, Ending Balance | shares	3,663,716
Options, Exercisable, Number of Shares | shares	2,469,280
Options, Vested and Expected to Vest, Number of Shares | shares	3,354,136
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price
Options, Outstanding, Weighted Average Exercise Price, Beginning Balance | $ / shares	$ 0.54
Options granted, Weighted Average Exercise Price | $ / shares	0.50
Options exercised, Weighted Average Exercise Price | $ / shares	0.32
Options cancelled/expired, Weighted Average Exercise Price | $ / shares	0.41
Options, Outstanding, Weighted Average Exercise Price, Ending Balance | $ / shares	0.54
Options, Exercisable, Weighted Average Exercise Price | $ / shares	0.58
Options, Vested and Expected to Vest, Outstanding, Weighted Average Exercise Price | $ / shares	$ 0.55

Shareholders' Equity (Summary43

Shareholders' Equity (Summary Of Stock Options Outstanding And Exercisable) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Number Outstanding	3,663,716	3,117,820
Weighted Average Remaining Contractual Life (Years)	7 years 26 days
Weighted Average Exercise Price	$ 0.54
Number Exercisable	2,469,280
Weighted Average Remaining Contractual Life (Years)	6 years 29 days
Weighted Average Exercise Price	$ 0.58
$0.25 to $0.50 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price, lower limit	0.25
Exercise price, upper limit	$ 0.50
Number Outstanding	2,699,216
Weighted Average Remaining Contractual Life (Years)	7 years 7 months 13 days
Weighted Average Exercise Price	$ 0.39
Number Exercisable	1,747,238
Weighted Average Remaining Contractual Life (Years)	6 years 9 months 22 days
Weighted Average Exercise Price	$ 0.36
$0.51 to $1.09 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price, lower limit	0.51
Exercise price, upper limit	$ 1.09
Number Outstanding	805,750
Weighted Average Remaining Contractual Life (Years)	6 years 11 days
Weighted Average Exercise Price	$ 0.77
Number Exercisable	563,292
Weighted Average Remaining Contractual Life (Years)	4 years 7 months 17 days
Weighted Average Exercise Price	$ 0.82
$1.10 to $2.99 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price, lower limit	1.10
Exercise price, upper limit	$ 2.99
Number Outstanding	95,000
Weighted Average Remaining Contractual Life (Years)	4 years 4 months 13 days
Weighted Average Exercise Price	$ 1.20
Number Exercisable	95,000
Weighted Average Remaining Contractual Life (Years)	4 years 4 months 13 days
Weighted Average Exercise Price	$ 1.20
$3.00 to $3.29 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price, lower limit	3
Exercise price, upper limit	$ 3.29
Number Outstanding	63,750
Weighted Average Remaining Contractual Life (Years)	1 year 4 months 6 days
Weighted Average Exercise Price	$ 3.28
Number Exercisable	63,750
Weighted Average Remaining Contractual Life (Years)	1 year 4 months 6 days
Weighted Average Exercise Price	$ 3.28

Shareholders' Equity (Summary44

Shareholders' Equity (Summary Of Stock-Based Compensation Expense) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 207	$ 233
Selling And Marketing [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	49	49
General And Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 158	$ 184

Shareholders' Equity (Summary45

Shareholders' Equity (Summary Of Weighted-Average Assumptions) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Shareholders' Equity [Abstract]
Expected dividend yield
Expected stock price volatility	80.20%	85.50%
Risk-free interest rate	1.70%	1.60%
Expected term (in years)	5 years 9 months 18 days	5 years 4 months 24 days
Weighted-average grant date fair-value	$ 0.33	$ 0.25

Employee 401(k) Plan (Narrative

Employee 401(k) Plan (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Schedule of Defined Contribution Plans Disclosures [Line Items]
Description of 401(k) plan	We have a 401(k) plan whereby eligible employees who have completed one hour of service per month in three consecutive months of employment may enroll.
Maximum employee contribution percentage, not to exceed the limit as defined in the Code	100.00%
Description of modified 401(k) plan	Effective January 1, 2014, we modified the 401(k) plan to eliminate the safe harbor matching contribution, to move to a discretionary contribution. There were no matching contributions during the years ended December 31, 2016 and 2015.
Employer matching contribution	$ 0	$ 0
Maximum [Member]
Schedule of Defined Contribution Plans Disclosures [Line Items]
Percentage employer matches of the employee's percentage contribution matched	4.00%
Initial EE [Member]
Schedule of Defined Contribution Plans Disclosures [Line Items]
Percentage of employees' gross pay for which the employer contributes	3.00%
Initial ER [Member]
Schedule of Defined Contribution Plans Disclosures [Line Items]
Percentage employer matches of the employee's percentage contribution matched	100.00%
Additional EE [Member]
Schedule of Defined Contribution Plans Disclosures [Line Items]
Percentage of employees' gross pay for which the employer contributes	2.00%
Additional ER [Member]
Schedule of Defined Contribution Plans Disclosures [Line Items]
Percentage employer matches of the employee's percentage contribution matched	50.00%

Commitments And Contingencies (

Commitments And Contingencies (Narrative) (Details)	Dec. 31, 2016USD ($)
Purchase Obligations [Member]
Recorded Unconditional Purchase Obligation [Line Items]
Purchase obligations due within one year	$ 620,000

Income Taxes (Narrative) (Detai

Income Taxes (Narrative) (Details) - USD ($)	3 Months Ended								12 Months Ended
	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015	Sep. 30, 2015	Jun. 30, 2015	Mar. 31, 2015	Dec. 31, 2016	Dec. 31, 2015
Valuation allowance, commentary									20162015Deferred tax assetsNet operating loss carry forwards $ 19,407$ 18,455Capital assets - 2Intangible assets 3 5Stock-based compensation 403 1,594Tax effected state benefit 963 943Other 76 98Total deferred tax asset 20,852 21,097Valuation allowance (20,852) (21,097)Net deferred tax asset $-$-We continue to experience significant losses in our U.S. operations that are material to our decision to maintain a full valuation allowance against our net U.S. deferred tax assets.
Change in valuation allowance									$ (245,000)	$ 301,000
Deferred tax benefits										45,000
Net operating losses	$ (232,000)	$ 87,000	$ (6,000)	$ 66,000	$ (438,000)	$ 3,000	$ (92,000)	$ (229,000)	(85,000)	(756,000)
Operating loss carryforwards	58,500,000								58,500,000
Uncertain tax positions	$ 0				$ 0				0	$ 0
ASU 2016-09 [Member]
Deferred tax benefits									954,000
ASU 2016-09 [Member] | Federal [Member]
Net operating losses									$ 2,500,000

Income Taxes (Schedule Of Incom

Income Taxes (Schedule Of Income Tax Provisions) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Current
State	$ 2	$ 1
Foreign	2	28
Current total	4	29
Deferred
Foreign		45
Deferred total		45
Provision for income taxes	$ 4	$ 74

Income Taxes (Summary Of Loss B

Income Taxes (Summary Of Loss Before Provision For Income Taxes) (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Taxes [Abstract]
United States	$ (271)	$ (1,059)
Foreign	92	13
Total	$ (179)	$ (1,046)

Income Taxes (Summary Of Income

Income Taxes (Summary Of Income Tax Rates) (Details)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Effective Income Tax Rate, Continuing Operations, Tax Rate Reconciliation [Abstract]
Federal statutory rate	34.00%	34.00%
Effect of:
Permanent differences	(40.87%)	(0.52%)
State income taxes, net of federal benefit	10.01%	(3.99%)
Change in valuation allowance	136.18%	(28.79%)
Stock-based compensation	(171.34%)
Other	29.83%	(7.78%)
Provision for income taxes	(2.19%)	(7.08%)

Income Taxes (Schedule Of Defer

Income Taxes (Schedule Of Deferred Income Taxes) (Details) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
Deferred tax assets
Net operating loss carry forwards	$ 19,407	$ 18,455
Capital assets		2
Intangible assets	3	5
Stock-based compensation	403	1,594
Tax effected state benefit	963	943
Other	76	98
Total deferred tax asset	20,852	21,097
Valuation allowance	(20,852)	(21,097)
Net deferred tax asset

Segment Information (Narrative)

Segment Information (Narrative) (Details)	12 Months Ended
	Dec. 31, 2016segmentcustomer	Dec. 31, 2015customer
Segment Reporting Information [Line Items]
Number of operating segments | segment	1
Number of major customers | customer	3	3
Revenue [Member] | Three Major Customers [Member]
Segment Reporting Information [Line Items]
Major customer, percentage	49.00%	33.00%

Segment Information (Schedule O

Segment Information (Schedule Of Geographic Information) (Details) - USD ($) $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015	Sep. 30, 2015	Jun. 30, 2015	Mar. 31, 2015	Dec. 31, 2016	Dec. 31, 2015
Segment Reporting Information [Line Items]
Total revenue	$ 3,006	$ 4,083	$ 4,304	$ 4,274	$ 2,674	$ 3,763	$ 4,262	$ 2,893	$ 15,667	$ 13,591
Total fixed assets	25				37				25	37
United States [Member] | Operating Segments [Member]
Segment Reporting Information [Line Items]
Total revenue									12,350	9,567
Total fixed assets	25				37				25	37
Canada [Member] | Operating Segments [Member]
Segment Reporting Information [Line Items]
Total revenue									2,958	3,656
Other Countries [Member] | Operating Segments [Member]
Segment Reporting Information [Line Items]
Total revenue									359	368
Total fixed assets

Selected Quarterly Financial 55

Selected Quarterly Financial Information (Schedule Of Quarterly Financial Information) (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended								12 Months Ended
	Dec. 31, 2016	Sep. 30, 2016	Jun. 30, 2016	Mar. 31, 2016	Dec. 31, 2015	Sep. 30, 2015	Jun. 30, 2015	Mar. 31, 2015	Dec. 31, 2016	Dec. 31, 2015
Selected Quarterly Financial Information [Abstract]
Revenue	$ 3,006	$ 4,083	$ 4,304	$ 4,274	$ 2,674	$ 3,763	$ 4,262	$ 2,893	$ 15,667	$ 13,591
Gross profit	740	1,101	1,086	1,172	501	949	1,053	742	4,099	3,244
Income (Loss) from operations	(232)	87	(6)	66	(438)	3	(92)	(229)	(85)	(756)
Net income (loss)	$ (236)	$ 69	$ (65)	$ 49	$ (545)	$ (179)	$ (116)	$ (278)	$ (183)	$ (1,120)
Basic and diluted income (loss) per share	$ (0.01)	$ 0	$ 0	$ 0	$ (0.01)	$ 0	$ 0	$ (0.01)	$ 0	$ (0.03)