Mobiquity (MOBQ) 10-K 21 Mar 14 2013 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2013	Mar. 13, 2014	Jun. 28, 2013
Document And Entity Information	'	'	'
Entity Registrant Name	'Mobiquity Technologies, Inc.	'	'
Entity Central Index Key	'0001084267	'	'
Document Type	'10-K	'	'
Document Period End Date	31-Dec-13	'	'
Amendment Flag	'false	'	'
Current Fiscal Year End Date	'--12-31	'	'
Is Entity a Well-known Seasoned Issuer?	'No	'	'
Is Entity a Voluntary Filer?	'No	'	'
Is Entity's Reporting Status Current?	'Yes	'	'
Entity Filer Category	'Smaller Reporting Company	'	'
Entity Common Stock, Shares Outstanding	'	59,506,582	'
Document Fiscal Period Focus	'FY	'	'
Document Fiscal Year Focus	'2013	'	'
Entity Public Float	'	'	$16,200,000

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2013	Dec. 31, 2012
Current Assets:	'	'
Cash and cash equivalents	$1,740,989	$362,598
Accounts receivable, net of allowance for doubtful accounts of $30,000 and $20,000 as of December 31, 2013 and 2012, respectively	433,856	444,262
Inventory	109,073	92,615
Prepaid expenses and other current assets	141,921	170,960
Total Current Assets	2,425,839	1,070,435
Property and Equipment, net of accumulated depreciation of $596,035 and $378,190 s of December 31, 2013 and 2012, respectively	466,772	581,567
Intangible assets, net of accumulated amortization of $153,416 and $83,333 as of December 31, 2013 and 2012, respectively	301,784	166,667
Other Assets	34,109	27,501
Total Assets	3,228,504	1,846,170
Current Liabilities:	'	'
Accounts payable	485,401	348,712
Accrued expenses	177,943	160,098
Convertible Promissory Note	322,000	298,376
Total Current Liabilities	985,344	807,186
Commitments and Contingencies	'	'
Stockholders' Equity:	'	'
Preferred Stock, $.0001 par value; 5,000,000 shares authorized, zero and 220,000 shares issued and outstanding at December 31, 2013 and December 31, 2012 respectively	0	22
Common stock, $.0001 par value; 200,000,000 and 100,000,000 shares authorized; 52,402,247 and 30,252,938 shares issued and outstanding at 2013 and 2012, respectively	5,240	3,025
Additional paid-in capital	21,948,920	14,485,740
Stock subscription receivable	-175,000	0
Accumulated other comprehensive income (loss)	1,268	0
Accumulated deficit	-19,505,767	-13,418,302
Total	2,274,661	1,070,485
Less: Treasury Stock, at cost, 23,334 shares	-31,501	-31,501
Total Stockholders' Equity	2,243,160	1,038,984
Total Liabilities and Stockholders' Equity	$3,228,504	$1,846,170

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Statement of Financial Position [Abstract]	'	'
Allowance for doubtful accounts	$30,000	$20,000
Accumulated depreciation	596,035	378,190
Accumulated amortization	$153,416	$83,333
Preferred Stock par value	$0.00	$0.00
Preferred Stock shares authorized	5,000,000	5,000,000
Preferred Stock shares issued	0	220,000
Preferred stock shares outstanding	0	220,000
Common stock par value	$0.00	$0.00
Common stock shares authorized	200,000,000	100,000,000
Common stock shares issued	52,402,247	30,252,938
Common stock outstanding	52,402,247	30,252,938
Treasury Stock shares	23,334	23,334

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Income Statement [Abstract]	'	'
Revenues, net	$3,157,532	$2,890,652
Cost of Revenues	2,353,095	2,170,265
Gross Profit	804,437	720,387
Operating Expenses:	'	'
Selling, general and administrative expenses	6,665,082	4,667,122
Total Operating Expenses	6,665,082	4,667,122
Loss from Operations	-5,860,645	-3,946,735
Other Income (Expense):	'	'
Interest expense	-227,094	-182,943
Interest income	274	436
Loss on abandonment of fixed assets	0	-4,819
Total Other Income (Expense)	-226,820	-187,326
Net Loss	($6,087,465)	($4,134,061)
Net Loss Per Common Share:	'	'
Basic	($0.13)	($0.16)
Weighted Average Common Shares Outstanding:	'	'
Basic	42,438,849	26,216,795

Consolidated_Statement_of_Stoc

Consolidated Statement of Stockholders' Equity (USD $)	Total	Preferred Stock	Common Stock	Additional Paid-In Capital	Stock Subscription	Accumulated Other Comprehensive Income / Loss	(Deficit)	Treasury Stock
Beginning balance, value at Dec. 31, 2011	$1,683,993	'	$2,328	$10,997,407	'	'	($9,284,241)	($31,501)
Beginning balance, shares at Dec. 31, 2011	'	'	23,284,236	'	'	'	'	23,334
Stock purchase, shares	'	'	4,208,872	'	'	'	'	'
Stock purchase, value	1,752,240	'	434	1,751,806	'	'	'	'
Stock grant, shares	'	'	1,926,496	'	'	'	'	'
Stock grant, value	1,210,911	'	179	1,210,732	'	'	'	'
Stock purchase Preferred, shares	'	470,000	'	'	'	'	'	'
Stock purchase Preferred, value	470,000	47	'	469,953	'	'	'	'
Conversion of Preferred Stock, shares	'	-250,000	833,334	'	'	'	'	'
Conversion of Preferred Stock, value	'	-25	84	-59	'	'	'	'
Option grant	219,647	'	'	219,647	'	'	'	'
Warrant grant	50,684	'	'	50,684	'	'	'	'
Closing costs on equity issuance	-334,684	'	'	-334,684	'	'	'	'
Beneficial conversion feature	120,254	'	'	120,254	'	'	'	'
Net Loss	-4,134,061	'	'	'	'	'	-4,134,061	'
Ending balance, value at Dec. 31, 2012	1,038,984	22	3,025	14,485,740	'	'	-13,418,302	-31,501
Ending balance, shares at Dec. 31, 2012	220,000	30,252,938	'	'	'	'	'	23,334
Stock purchase, shares	'	'	19,125,006	'	'	'	'	'
Stock purchase, value	5,562,816	'	1,913	5,735,903	-175,000	'	'	'
Stock grant, shares	1,048,091	'	2,402,969	'	'	'	'	'
Stock grant, value	'	'	240	1,047,851	'	'	'	'
Conversion of Preferred Stock, shares	'	-220,000	528,000	'	'	'	'	'
Conversion of Preferred Stock, value	'	-22	53	-31	'	'	'	'
Option grant	716,983	'	'	716,983	'	'	'	'
Offering costs	-182,184	'	'	-182,184	'	'	'	'
Conversion of debt, shares	'	'	93,334	'	'	'	'	'
Conversion of debt, value	28,000	'	9	27,991	'	'	'	'
Beneficial conversion feature	116,667	'	'	116,667	'	'	'	'
Net Loss	-6,086,197	'	'	'	'	1,268	-6,087,465	'
Ending balance, value at Dec. 31, 2013	$2,243,160	$0	$5,240	$21,948,920	($175,000)	'	($17,550,900)	($31,501)
Ending balance, shares at Dec. 31, 2013	'	0	52,402,247	'	'	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Cash Flows from Operating Activities:	'	'
Net loss	($6,087,465)	($4,134,061)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'
Depreciation and amortization	289,289	233,825
Stock-based compensation	1,765,074	1,481,242
Beneficial Conversion Feature	116,667	120,254
Amortization of deferred financing costs	51,624	32,851
Loss on sale of assets	0	4,819
(Increase) decrease in operating assets:	'	'
Accounts receivable	10,406	90,662
Inventory	-16,458	8,077
Prepaid expenses and other assets	22,431	51,233
Increase (decrease) in operating liabilities:	'	'
Accounts payable	136,689	-51,211
Accrued expenses	17,845	38,276
Increase (decrease) in foreign assets and liabilities, currency translation	1,268	0
Total adjustments	2,394,835	2,010,028
Net Cash Used in Operating Activities	-3,692,630	-2,124,033
Cash Flows from Investing Activities:	'	'
Purchase of property and equipment	-104,411	-272,013
Acquisition of intellectual property	-205,200	0
Net Cash Used in Investing Activities	-309,611	-272,013
Cash Flows from Financing Activities:	'	'
Proceeds from Loan	0	265,525
Principal payments on Loan	0	0
Proceeds from issuance of stock	5,380,632	1,887,556
Net Cash Provided by Financing Activities	5,380,632	2,153,081
Net Increase (Decrease) in Cash and Cash Equivalents	1,378,391	-242,965
Cash and Cash Equivalents, beginning of period	362,598	605,563
Cash and Cash Equivalents, end of period	1,740,989	362,598
Supplemental Disclosure Information:	'	'
Cash paid for interest	58,803	62,689
Cash paid for taxes	0	0
Non-cash Disclosures:	'	'
Financing and extinguishment of debt	350,000	0
Exchanged debt for common shares	$28,000	$0

1_SUMMARY_OF_SIGNIFICANT_ACCOU

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
SUMMARY OF SELECTED SIGNIFICANT ACCOUNTING POLICIES	'
	NATURE OF OPERATIONS –
	On September 10, 2013, Mobiquity Technologies, Inc. changed its name from Ace Marketing & Promotions, Inc. (the "Company" or "Mobiquity").
	Mobiquity Technologies, Inc. is an advertising technology (Ad Tech) company focusing on connecting Fans (consumers) and Brands through a single platform utilizing Online, Social and Mobile. Mobiquity leverages leading edge mobile technologies including Bluetooth (Push & Beacon BLE), Wi-Fi, NFC (Near Field Communications) and QR (Quick Response) code and employs propriety devices through retail environments to build physical networks. Assets are managed in a single platform creating a new class of consumer engagement and data intelligence.
	Mobiquity Technologies has developed and acquired a number of innovative marketing technologies, spanning location-based mobile marketing, mobile customer data analytics, web content and customer relationship management, that it will continue to leverage through its two wholly-owned U.S. subsidiaries: Mobiquity Networks and Ace Marketing & Promotions and Mobiquity Wireless SLU, a company incorporated in Spain.
	Ace Marketing, Inc., which recently changed its name to its parent corporation’s old name, namely, Ace Marketing & Promotions, Inc. (“AMI”), is an Integrated Marketing Company focused on marketing process analysis and technology-based growth acceleration strategies. AMI offers Brand Analysis & Development, Website Analysis & Development, Database Analysis & Building, and Integrated Marketing Campaigns using: direct mail, email marketing, mobile marketing, promotional products and other mediums that help its clients connect with their customers and acquire new business
	Mobiquity Networks, Inc. is a leading provider of hyper-local mobile marketing solutions. Mobiquity is continuing to attempt to build one of the nation's largest Location-Based Mobile Marketing networks. Location-Based Mobile Marketing is a mobile marketing tool that delivers rich digital content to any Bluetooth or Wi-Fi enabled device within a 300ft radius of a central terminal. Our technology permits delivery to virtually any mobile device and properly formats each message to ensure that every user receives the best possible experience. Results are fully trackable, giving campaigns full performance accountability. We offer brands the opportunity to reach millions of consumers with relevant, engaging content that is 100% free to the end user. The Mobiquity network is the largest mall-based Bluetooth network of its kind. It is currently installed in 100 malls across the US, covering each of the top 10 designated marketing areas (“DMA’s”), and has the ability to reach approximately 120 million shopping visits per month.
	Mobiquity Wireless SLU is a corporation incorporated in Spain. This corporation has an office in Spain to support our U.S. operations. See “Note 2” below regarding “Acquisition of Assets of FuturLink.”
	Agreement with Simon Property Group, L.P.
	In April 2011, we signed an exclusive rights agreement with a Top Mall Developer (the "Simon Property Group") to create a location-based mobile marketing network utilizing Bluetooth technology called Mobiquity Networks. In August 2013, we amended the original agreement to now provide for a 75 mall agreement by the end of 2013, which contract runs through December 31, 2017 and includes top malls in the Simon Mall portfolio. Through our partnership agreement with Eye Corp., we also are located in 25 Macerich malls. These agreements provide advertisers the opportunity to reach millions of mall visitors per month with mobile content and offers when they are most receptive to advertising messages.
	Our Location-Based Mobile advertising medium is designed to reach on-the-go shoppers via their mobile devices with free rich media content delivered using Bluetooth or Wi-Fi. This advertising medium offers extremely targeted messaging engineered to engage and influence shoppers as they move about the mall environment.
	Mobiquity Networks Mobi-units will be strategically positioned in shopping malls near entrances, anchor stores, escalators and other high-traffic, and high dwell-time areas. Mobiquity Networks Mobi-unit placement takes advantage of the opportunity to provide a reminder to consumers and touch them just before making a purchase decision. These units generate high awareness and brand recognition at the right time and place.
	PRINCIPLES OF CONSOLIDATION - The accompanying consolidated financial statements include the accounts of Mobiquity Technologies, Inc., formerly known as Ace Marketing & Promotions, Inc., and its wholly owned subsidiaries, Mobiquity Networks, Inc., Ace Marketing, Inc., (which has had its name changed to Ace Marketing & Promotions, Inc. and Mobiquity Wireless S.L.U.). All intercompany accounts and transactions have been eliminated in consolidation.
	ESTIMATES - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
	FAIR VALUE OF FINANCIAL INSTRUMENTS - Effective January 1, 2008, the Company adopted FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, and establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
	ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
		Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
		Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data
		Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
	Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of December 31, 2013 and 2012. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.
	The carrying amounts of financial instruments, including accounts receivable, accounts payable and accrued liabilities, and promissory note, approximated fair value as of December 31, 2013 and 2012 , because of the relatively short-term maturity of these instruments and their market interest rates.
	RECLASSIFICATIONS - Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported losses.
	CASH AND CASH EQUIVALENTS - The Company considers all highly liquid debt instruments with a maturity of three months or less, as well as bank money market accounts, to be cash equivalents.
	CONCENTRATION OF CREDIT RISK - Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of trade receivables and cash and cash equivalents.
	Concentration of credit risk with respect to trade receivables is generally diversified due to the large number of entities comprising the Company's customer base and their dispersion across geographic areas principally within the United States. The Company routinely addresses the financial strength of its customers and, as a consequence, believes that its receivable credit risk exposure is limited.
	The Company places its temporary cash investments with high credit quality financial institutions. At times, the Company maintains bank account balances, which exceed FDIC limits. The Company has not experienced any losses in such accounts and believes that it is not exposed to any significant credit risk on cash. Management does not believe significant credit risk exists at December 31, 2013 and 2012.
	REVENUE RECOGNITION - Revenue is recognized when title and risk of loss transfers to the customer and the earnings process is complete. In general, title passes to our customers upon the customer's receipt of the merchandise. Revenue is recognized on a gross basis since the Company has the risks and rewards of ownership, latitude in selection of vendors and pricing, and bears all credit risk. Advance payments made by customers are included in customer deposits.
	The Company records all shipping and handling fees billed to customers as revenues and related costs as cost of goods sold, when incurred.
	Additional source of revenue, derived from emails/texts directly to consumers are recognized under contractual arrangements. Revenue from this advertising method is recognized at the time of service provided.
	ALLOWANCE FOR DOUBTFUL ACCOUNTS - Management must make estimates of the uncollectability of accounts receivable. Management specifically analyzes accounts receivable and analyzes historical bad debts, customer concentrations, customer credit-worthiness, current economic trends and changes in customer payment terms when evaluating the adequacy of the allowance for doubtful accounts.
	INVENTORY – Inventory is recorded at cost (First In, First Out) and is comprised of finished goods. The Company maintains an inventory on hand for its largest customer’s frequent order items. All items held are branded for the customer, therefore are not available for public distribution. The Company has an agreement with this customer, for cost recovery, if vendor relationship is terminated. There has been no reserves placed on inventory, based on this arrangement.
	PROPERTY AND EQUIPMENT - Property and equipment are stated at cost. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets. Leasehold improvements are being amortized using the straight-line method over the estimated useful lives of the related assets or the remaining term of the lease. The costs of additions and improvements, which substantially extend the useful life of a particular asset, are capitalized. Repair and maintenance costs are charged to expense. When assets are sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the account and the gain or loss on disposition is reflected in operating income.
	LONG LIVED ASSETS - Long-lived assets such as property, equipment and identifiable intangibles are reviewed for impairment whenever facts and circumstances indicate that the carrying value may not be recoverable. When required impairment losses on assets to be held and used are recognized based on the fair value of the asset. The fair value is determined based on estimates of future cash flows, market value of similar assets, if available, or independent appraisals, if required. If the carrying amount of the long-lived asset is not recoverable from its undiscounted cash flows, an impairment loss is recognized for the difference between the carrying amount and fair value of the asset.  When fair values are not available, the Company estimates fair value using the expected future cash flows discounted at a rate commensurate with the risk associated with the recovery of the assets.  We did not recognize any impairment losses for any periods presented.
	WEBSITE TECHNOLOGY - Website technology developed during the year was capitalized for the period of development and testing. Expenditures during the planning stage and after implementation have been expensed in accordance with ASC985.
	ADVERTISING COSTS - Advertising costs are expensed as incurred. For the years ended December 31, 2013 and 2012 there were advertising costs of $3,840 and $1,404, respectively.
	ACCOUNTING FOR STOCK BASED COMPENSATION. Stock based compensation cost is measured at the grant date fair value of the award and is recognized as expense over the requisite service period. The Company uses the Black-Sholes option-pricing model to determine fair value of the awards, which involves certain subjective assumptions. These assumptions include estimating the length of time employees will retain their vested stock options before exercising them (“expected term”), the estimated volatility of the Company’s common stock price over the expected term (“volatility”) and the number of options for which vesting requirements will not be completed (“forfeitures”). Changes in the subjective assumptions can materially affect estimates of fair value stock-based compensation, and the related amount recognized on the consolidated statements of operations.  Refer to Note 8 “Stock Option Plans” in the Notes to Consolidated Financial Statements in this report for a more detailed discussion.
	BENEFICIAL CONVERSIONS - Debt instruments that contain a beneficial conversion feature are recorded as deemed interest to the holders of the convertible debt instruments. The beneficial conversion is calculated as the difference between the fair value of the underlying common stock less the proceeds that have been received for the debt instrument limited to the value received. The beneficial conversion amount is recorded as interest expense and an increase to additional paid-in-capital.  The beneficial conversion has been fully accreted to the face value of the original loan and interest expense has been recognized.
	FOREIGN CURRENCY TRANSLATIONS - The Company’s functional and reporting currency is the U.S. dollar. We own a subsidiary in Europe. Our subsidiary’s functional currency is the EURO. All transactions initiated in EUROs are translated into U.S. dollars in accordance with ASC 830-30, “Translation of Financial Statements,” as follows:
		(i)	Monetary assets and liabilities at the rate of exchange in effect at the balance sheet date.
		(ii)	Fixed assets and equity transactions at historical rates.
		(iii)	Revenue and expense items at the average rate of exchange prevailing during the period.
	Adjustments arising from such translations are deferred until realization and are included as a separate component of stockholders’ equity as a component of comprehensive income or loss. Therefore, translation adjustments are not included in determining net income (loss) but reported as other comprehensive income.
	No significant realized exchange gains or losses were recorded since March 7, 2013 (date of acquisition of subsidiary) to December 31, 2013.
	INCOME TAXES - Deferred income taxes are recognized for temporary differences between financial statement and income tax basis of assets and liabilities for which income tax or tax benefits are expected to be realized in future years. A valuation allowance is established to reduce deferred tax assets, if it is more likely than not, that all or some portion of such deferred tax assets will not be realized. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.
	NET INCOME PER SHARE - Basic net income per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding. Diluted earnings per share reflect, in periods in which they have a dilutive effect, the impact of common shares issuable upon exercise of stock options. The number of common shares potentially issuable upon the exercise of certain options and warrants that were excluded from the diluted loss per common share calculation was approximately 26,185,000 and 18,895,000 because they are anti-dilutive, as a result of a net loss for the years ended December 31, 2013 and 2012, respectively.
	RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS
	We have reviewed the FASB issued Accounting Standards Update (“ASU”) accounting pronouncements and interpretations thereof that have effectiveness dates during the periods reported and in future periods. The Company has carefully considered the new pronouncements that alter previous generally accepted accounting principles and does not believe that any new or modified principles will have a material impact on the corporation’s reported financial position or operations in the near term. The applicability of any standard is subject to the formal review of our financial management and certain standards are under consideration.

2_PROPERTY_AND_EQUIPMENT

2. PROPERTY AND EQUIPMENT	12 Months Ended
	Dec. 31, 2013
Property, Plant and Equipment [Abstract]	'
PROPERTY AND EQUIPMENT	'
	Property and equipment, net, consist of the following at December 31:
		USEFUL LIVES	2013		2012
	Furniture and Fixtures	5 years	$	1,060,084	$	955,673
	Leasehold Improvements	5 years		4,084		4,084
				1,064,168		959,757
	Less Accumulated Depreciation			596,035		378,190
			$	466,772	$	581,567
	Depreciation expense for the years ended December 31, 2013 and 2012 was $219,206 and $183,825, respectively.

3_INTANGIBLE_ASSETS

3. INTANGIBLE ASSETS	12 Months Ended
	Dec. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]	'
INTANGIBLE ASSETS	'
	Intangible assets, net, consist of the following at December 31:
			USEFUL LIVES	2013		2012
	Contractual license		5 years	$	250,000	$	250,000
	Acquisition of intellectual property (FuturLink)		5 years		160,200		–
	Website technology development		5 years		45,000		–
					455,200		250,000
	Less Accumulated Depreciation				153,416		83,333
				$	301,784	$	166,667
	Future amortization, for the years ending December 31, is as follows:
		2013		$	91,040
		2014			91,040
		2015			57,707
		2016			41,040
		2017			20,957
		thereafter			–
					301,784
	Amortization expense for the years ended December 31, 2013 and 2012 was $70,083 and $50,000, respectively.
	Acquisition of Assets of FuturLink
	On March 7, 2013, the Company acquired the assets of FuturLink at a cost of approximately $160,200, which cash was paid from the Company’s current working capital. These assets include, without limitation, the FuturLink technology (patents and source codes), trademark(s) and access point (proximity marketing) component parts. At the time of acquisition, FuturLink’s assets were minimal; the purchase price was apportioned to the intellectual property received in exchange. The Company changed its name to Mobility Networks upon acquisition and is a consolidated component of these financial statements.

4_CONVERTIBLE_PROMISSORY_NOTE

4. CONVERTIBLE PROMISSORY NOTE	12 Months Ended
	Dec. 31, 2013
Debt Disclosure [Abstract]	'
CONVERTIBLE PROMISSORY NOTE	'
	On June 12, 2012, the Company closed on a security agreement (the “Security Agreement”) with TCA related to a $350,000 convertible promissory note issued by the Company in favor of TCA (the “Convertible Note”), which Convertible Note was funded by TCA on June 12, 2012. The maturity date of the Convertible Note was December 2013, and the Convertible Note bears interest at a rate of twelve percent (12%) per annum. The Convertible Note is convertible into shares of the Company’s common stock at a price equal to ninety-five percent (95%) of the average of the lowest daily volume weighted average price of the Company’s common stock during the five (5) trading days immediately prior to the date of conversion. The Convertible Note may be prepaid in whole or in part at the Company’s option without penalty. The Security Agreement granted to TCA a continuing, first priority security interest in all of the Company’s assets, wheresoever located and whether now existing or hereafter arising or acquired. The Company’s wholly-owned subsidiary, Mobiquity Networks, Inc., also entered into a similar Security Agreement and Guaranty Agreement. On December 12, 2013, TCA sold its entire interest in the Company’s $350,000 secured promissory note to Thomas Arnost, a director of the Company, at face value. Mr. Arnost entered into an amendment to the note to extend the maturity date of the note to June 12, 2014, subject to his right to declare the note due and payable at any time in his sole discretion. Also, the interest rate was raised from 12% per annum to 15% and the conversion price of the shares issuable upon conversion of the note was fixed at $.30 per share. The aforementioned note is convertible at the sole discretion of the noteholder. The noteholder immediately converted $28,000 into 93,334 shares of common stock in December 2013. The balance on the note is $322,000 as of December 31, 2013 and interest accrued in the amount of $2,158, included in accrued expense.
	The Company evaluated the terms of the new note in accordance with ASC Topic No. 815 - 40, Derivatives and Hedging - Contracts in Entity’s Own Stock. The Company determined that the conversion feature did not meet the definition of a liability and therefore did not bifurcate the conversion feature and account for it as a separate derivative liability. The Company evaluated the conversion feature for a beneficial conversion feature. The effective conversion price was compared to the market price on the date of the note and was deemed to be less than the market value of underlying common stock at the inception of the note. Therefore, the Company recognized a beneficial conversion feature in the amount of $116,667. The beneficial conversion feature was recorded as an increase in additional paid-in capital and recognized interest expense in the period.

5_INCOME_TAXES

5. INCOME TAXES	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
INCOME TAXES	'
	The provision for income taxes for the years ended December 31, 2013 and 2012 is summarized as follows:
		2013			2012
	Current:
	Federal	$	–			–
	State		–			–
			–			–
	Deferred:
	Federal		–			–
	State		–			–
		$	–		$	–
	The Company has federal and state net operating loss carry forwards of approximately $12,235,000, which can be used to reduce future taxable income through 2030. The Company is open for tax years for the years ended 2008 through present.
	The tax effects of temporary differences which give rise to deferred tax assets (liabilities) are summarized as follows:
		YEARS ENDED DECEMBER 31,
		2013			2012
	Deferred Tax Assets:
	Net operating loss carry-forwards	$	6,698,000		$	4,446,000
	Stock based compensation		2,605,000			1,939,000
	Beneficial Conversion Feature		46,000			46,000
	Allowance for doubtful accounts		8,000			8,000
	Deferred Tax Assets		9,357,000			6,439,000
	Less Valuation Allowance		9,357,000			6,439,000
	Net Deferred Tax Asset	$	–		$	–
	A reconciliation of the federal statutory rate to the Company's effective tax rate is as follows:
		YEARS ENDED DECEMBER 31,
		2013			2012
	Federal Statutory Tax Rate		34	%		34	%
	State Taxes, net of Federal benefit		6	%		6	%
	Change in Valuation Allowance		(40.00	%)		(40.00	%)
	Total Tax Expense		0	%		0	%

6_STOCKHOLDERS_EQUITY

6. STOCKHOLDERS' EQUITY	12 Months Ended
	Dec. 31, 2013
Equity [Abstract]	'
STOCKHOLDERS' EQUITY	'
	On January 30, 2012, the Company’s private placement offering was terminated. Rockwell Global Capital LLC acted as Placement Agent. The Company received gross proceeds of $575,000 from the sale of 958,338 shares of Common Stock at a purchase price of $.60 per share. The private placement offering also included the sale of Warrants to purchase 191,671 shares of Common Stock, exercisable at $.60 per share and expiring on January 18, 2016. The Placement Agent received a $25,000 advisory fee, $51,750 in commissions and warrants to purchase 95,833 shares identical to the warrants sold to investors in the offering. Exemption is claimed for the sale of securities pursuant to Rule 506 and/or Section 4(2) of the Securities Act of 1933, as amended.
	The Company is required to file a Registration Statement with the Securities and Exchange Commission (“SEC”) to register the resale of the shares of Common Stock sold in the private placement offering and the resale of the shares of Common Stock issuable upon exercise of the Class AA Warrants (collectively the “Registrable Shares”).  If a Registration Statement covering the Registrable Shares is not filed with the SEC on or before March 15, 2012 or is not declared effective within 120 days of January 30, 2012 (subject to a 60 day extension in the event the SEC is performing a full review of the Registration Statement), the Company shall pay to each investor as liquidated damages, a payment equal to 1.5% of the aggregate amount invested by such investor in the offering, cumulative for every 30 day period until such Registration Statement has been filed or declared effective or a portion thereof, up to a maximum of 15% per annum. The Company, at its sole discretion, elected to pay the liquidated damage payment in Common Stock. As of December 31, 2012, the Registration Statement has not been filed and the Company has elected to issue the maximum liquidation damages for a period of one year of an aggregate of 197,860 shares.
	In April 2012, the Company received $270,000 from the exercise of Warrants and issued 900,000 shares of its Common Stock.  Between April 1, 2012 and May 15, 2012, the Company sold 470,000 shares of Series 1 Convertible Preferred Stock at $1.00 per share pursuant to an ongoing plan of financing. The Series 1 Preferred Stock had the following rights, preferences and privileges:
		·	Automatic Conversion into Common Stock. Each Preferred Share shall automatically convert on March 31, 2013 into shares of the Company’s Common Stock (the “Common Shares”) based on a conversion price of the lower of $.60 per share or an amount equal to 90% of the average closing sales price for the Company’s Common Stock on the OTC Bulletin Board (or Pink Sheets) for the 20 trading days immediately preceding March 31, 2013, with a floor of $.45 per share. The number of shares of Common Stock issuable pursuant to the automatic conversion ranges from a minimum of 366,666 shares to a maximum of 488,888 shares.
		·	Optional Conversion into Common Stock. Commencing July 1, 2012, each Preferred Share shall at the option of the holder become convertible into Common Shares based on a conversion price of the lower of $.60 per share or 85% of the average closing sales price for the Company’s Common Stock on the OTC Bulletin Board (or Pink Sheets) for the 20 trading days immediately preceding the Conversion Date, with a floor of $.45 per share. The number of shares of Common Stock issuable pursuant to the optional conversion ranges from a minimum of 366,666 shares to a maximum of 488,888 shares.
		·	Conversion Premium. Upon calculation of the number of Common Shares, the Preferred Shareholder is entitled to receive upon conversion of Series 1 Preferred Stock into Common Stock; the investor will receive an additional 8% premium. Accordingly, once the number of Common Shares is determined based upon the automatic conversion or optional conversion formulas set forth above, the investor will have that number of Common Stock multiplied by 1.08 (i.e. 108%) to determine the actual number of Common Shares to be issued upon conversion.
		·	Voting. The Preferred Shares shall have no voting rights until converted into Common Shares, except as otherwise required by applicable state law.
		·	Dividends. The Preferred Shares shall have no dividend rights until converted into Common Shares, except as otherwise required by applicable state law.
		·	Liquidation Preference. The Preferred Shares shall have no liquidation preference and shall be treated the same as a holder of Common Shares.
		·	Call Option. The Company may call the Preferred Shares for redemption at a price of $1.08 per share at any time on or after July 1, 2012, subject to the investor’s right of conversion upon no less than 10 days prior written notice of redemption to each Preferred Shareholder, which notice may only be provided to the holders so long as the Company completes a financing or series of financings totaling at least $2 million in gross proceeds (excluding monies raised from the sale of the Series 1 Preferred Stock).
	On July 10, 2012, the Company sold 1,347,201 shares of its Common Stock to various investors at $.45 per share subject to certain anti-dilution rights for a period of twenty four months. Due to the Company’s November 2012 offering at $.30 per share as described below, the Company issued an additional 673,598 shares pursuant to the aforementioned anti-dilution rights. The Company received gross proceeds of $606,240 before offering costs. Each investor received Fixed Price Warrants to purchase 50% of the number of shares of Common Stock purchased in the Offering. The Fixed Price Warrants are exercisable at any time from the date of issuance through July 10, 2017 at an exercise price of $.55. Each investor also received a Warrant to purchase 20% of the number of shares that were purchased in the Offering (the “Milestone Warrants”). The Milestone Warrants provided that they would automatically be exercised without any additional consideration to be paid in the event the Company reports audited gross revenues of less than $5,000,000 for the period July 1, 2012 through June 30, 2013 unless the volume weighted average price for the Company’s Common Stock exceeds $1.00 per share for a period of at least 30 trading days prior to January 5, 2013. In August 2013, the Company issued 258,327 shares of Common Stock pursuant to the Milestone Warrants without any cash consolidation being paid. Exemption from registration for the sale of securities is claimed under Rule 506 of Regulation D promulgated pursuant to Section 4(2) of the Securities Act of 1933, as amended.
	In November, 2012, the Series 1 preferred stock investors who invested an aggregate of $250,000 in April 2012 at a $1 per share agreed to convert their 250,000 preferred shares into an aggregate of 833,334 common shares and warrants to purchase 416,667 shares, which warrants are identical to the warrants which were sold to the Legend investors described below. The remaining 220,000 shares of outstanding Series 1 Preferred Stock automatically converted into 528,000 shares of restricted Common Stock on March 31, 2013.
	In November 2012, the aforementioned Series 1 stock investors, who invested an aggregate of $250,000 in April 2012 together with another Common Stock holder, invested $301,000 at an offering price of $.30 per share and received 1,003,334 shares of Common Stock and Warrants to purchase 501,667 shares, exercisable at $.50 per share through December 15, 2017. Exemption from registration for the sale of securities is claimed under Rule 506 of Regulation D promulgated pursuant to Section 4(2) of the Securities Act of 1933, as amended.
	During 2013, the Company raised $5,562,816 in gross proceeds from the sale of its Common Stock at $.30 per share and a subscription for an additional $175,000, which was received in January 2014. Pursuant to said offering, the Company sold 19,125,006 shares of its Common Stock and Class BB Warrants to purchase 9,562,503 shares of Common Stock exercisable at $.50 per share through December 15, 2017. A total of $182,184 was incurred for offering costs, including $150,000 of commissions paid to a licensed member of FINRA together with Warrants to purchase 625,000 shares. Exemption from registration for the sale of the aforementioned securities is claimed under Rule 506 of Regulation D promulgated pursuant to Section 4(2) of the Securities Act of 1933, as amended. Thomas Arnost, Sean Trepeta, and Sean McDonnell, officers and/or directors of the Company, purchased $200,000, $90,000 and $50,000, respectively, of securities pursuant to said offering.

7_SHAREBASED_COMPENSATION

7. SHARE-BASED COMPENSATION	12 Months Ended
	Dec. 31, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
SHARE-BASED COMPENSATION	'
	In July 2012 and November 2012 the Company issued to consultants five year warrants to purchase 37,250 shares and 125,000 shares respectively, at exercise prices ranging from $.35 per share to $.55 per share.
	In January 2013, the Company issued to consultants, warrants to purchase 600,000 shares exercisable at $.30 per share through January 2017. In June 2013, the Company issued to consultants, options to purchase 500,000 shares exercisable at $.30 per share through April 11, 2018.
	During the past three years, the Company has granted under our 2005 Plan certain employees and consultants restricted stock awards for services for the prior year with vesting to occur after the passage of an additional 12 months. These awards totaled 51,000 Shares for 2009, subject to continued services with the Company through December 31, 2009.  These awards totaled 105,000 Shares for 2010 subject to continued services with the Company through December 31, 2010.  These awards totaled 45,000 Shares for 2011 subject to continued services with the Company through December 31, 2012.
	All stock options under the Plan are granted at or above the fair market value of the common stock at the grant date. Employee and non-employee stock options generally vest over periods ranging from one to three years and generally expire either five or ten years from the grant date.
	The Company's Plan is accounted for, in accordance with the recognition and measurement provisions requires compensation costs related to share-based payment transactions, including employee stock options, to be recognized in the financial statements. In addition, the Company adheres to the guidance set forth within Securities and Exchange Commission which provides the staff's views regarding the interaction between certain SEC rules and regulations and provides interpretations with respect to the valuation of share-based payments for public companies.
	The fair value of options at the date of grant was estimated using the Black-Scholes option pricing model. The expected volatility is based upon historical volatility of the Company's stock and other contributing factors. The expected term is based upon observation of actual time elapsed between date of grant and exercise of options for all employees. Previously such assumptions were determined based on historical data.
	In June, 2011, the Company hired an advisor to provide investor awareness and business advisory services at a cost of $10,000 per month and 25,000 shares of restricted stock. For January through June 2012 the Company issued 150,000 shares of common stock for consulting services. Pursuant to an agreement effective June, 2012 the Company agreed to pay the adviser $10,000 per month plus 100,000 shares per quarter. A total of 200,000 shares of common stock were issued for the last six months of 2012. The advisory agreement was terminated in November 2012 and then a new agreement was entered into pursuant to which the adviser received five year warrants to purchase 125,000 shares of common stock exercisable at $.35 per share through November, 2017.
	In April 2012 the Company entered into various business advisory agreements pursuant to which a total of 535,000 shares were issued in connection with services rendered. In September 2012, an aggregate of 71,040 shares of common stock were returned to the Company for cancellation to settle a dispute between the Company and certain consultants.
	For the year 2013, the Company issued an aggregate of 2,402,969 shares in connection with business advisory services, at a fair market value of $1,048,091.

8_STOCK_COMPENSATION

8. STOCK COMPENSATION	12 Months Ended
	Dec. 31, 2013
Stock Compensation	'
STOCK COMPENSATION	'
	The Company's results for the years ended December 31, 2013 and 2012 include employee share-based compensation expense totaling $1,765,074 and $1,481,242, respectively. Such amounts have been included in the Statements of Operations within selling, general and administrative expenses. No income tax benefit has been recognized in the statement of operations for share-based compensation arrangements due to a history of operating losses.
	The following table summarizes stock-based compensation expense for the years ended December 31, 2013 and 2012:
		Years Ended December 31,
		2013		2012
	Employee stock based compensation-option grants	$	258,511	$	238,500
	Employee stock based compensation-stock grants		–		13,500
	Non-Employee stock based compensation-option grants		347,138		297,011
	Non-Employee stock based compensation-stock grants		1,048,091		881,547
	Non-Employee stock based compensation-stock warrant		111,334		50,684
		$	1,765,074	$	1,481,242

9_STOCK_OPTION_PLANS

9. STOCK OPTION PLANS	12 Months Ended
	Dec. 31, 2013
Notes to Financial Statements	'
STOCK OPTION PLANS	'
	During Fiscal 2005, the Company established, and the stockholders approved, an Employee Benefit and Consulting Services Compensation Plan (the "2005 Plan") for the granting of up to 2,000,000 non-statutory and incentive stock options and stock awards to directors, officers, consultants and key employees of the Company. On June 9, 2005, the Board of Directors amended the Plan to increase the number of stock options and awards to be granted under the Plan to 4,000,000. During Fiscal 2009, the Company established a plan of long-term stock-based compensation incentives for selected Eligible Participants of the Company covering 4,000,000 shares. This plan was adopted by the Board of Directors and approved by stockholders in October 2009 and shall be known as the 2009 Employee Benefit and Consulting Services Compensation Plan (the "2009 Plan"). In September 2013, the Company’s stockholders approved an increase in the number of shares covered by the 2009 Plan to 10,000,000. (The 2005 and 2009 Plans are collectively referred to as the “Plans” and the Company has a combined 14,000,000 shares available for issuance under the Plans.)
	All stock options under the Plans are granted at or above the fair market value of the common stock at the grant date. Employee and non-employee stock options vest over varying periods and generally expire either 5 or 10 years from the grant date. The fair value of options at the date of grant was estimated using the Black-Scholes option pricing model. For option grants, the Company will take into consideration payments subject to the provisions of ASC 718 "Stock Compensation", previously Revised SFAS No. 123 "Share-Based Payment" ( "SFAS 123 (R)"). The fair values of these restricted stock awards are equal to the market value of the Company's stock on the date of grant, after taking into certain discounts. The expected volatility is based upon historical volatility of our stock and other contributing factors. The expected term is based upon observation of actual time elapsed between date of grant and exercise of options for all employees. Previously, such assumptions were determined based on historical data.
	The weighted average assumptions made in calculating the fair values of options granted during the years ended December 31, 2013 and 2012 are as follows:
			Years Ended December 31,
			2013				2012
	Expected volatility			134.99	%			303.1	%
	Expected dividend yield			–				–
	Risk-free interest rate			2.7	%			1.06	%
	Expected term (in years)			5.45				6.65
											Weighted
							Weighted				Average
							Average				Remaining		Aggregate
							Exercise				Contractual		Intrinsic
				Share			Price				Term		Value
	Outstanding, January 1, 2013			4,575,000			$	0.76			4.36		27,000
	Granted			2,470,000			$	0.38			6.44
	Exercised			–				–
	Cancelled / Expired			–				–
	Outstanding, December 31, 2013			7,045,000			$	0.49			4.52		314,750
	Options exercisable, December 31, 2013			7,045,000			$	0.49			4.52		–
	The weighted-average grant-date fair value of options granted during the years ended December 31, 2013 and 2012 was $.41 and $0.54, respectively.
	The aggregate intrinsic value of options outstanding and options exercisable at December 31, 2013 is calculated as the difference between the exercise price of the underlying options and the market price of the Company's common stock for the shares that had exercise prices, that were lower than the $.47 closing price of the Company's common stock on December 31, 2013.
	As of December 31, 2013, the fair value of unamortized compensation cost related to unvested stock option awards was zero.
	The option information provided above includes options granted outside of the Plans, which total 1,600,000 as of December 31, 2013.
	The weighted average assumptions made in calculating the fair value of warrants granted during the years ended December 31, 2013 and 2012 are as follows:
			Years Ended
			2013				2012
	Expected volatility			70.66	%			52.88	%
	Expected dividend yield			–				–
	Risk-free interest rate			0.88	%			0.3	%
	Expected term (in years)			4.44				3.5
												Weighted
									Weighted			Average
									Average			Remaining		Aggregate
									Exercise			Contractual		Intrinsic
						Share			Price			Term		Value
		Outstanding, January 1, 2013				14,319,532			$	0.55		1.56		0
		Granted				11,172,508			$	0.51		3.98
		Exercised				–				–
		Cancelled/Expired				(5,851,665	)			–
		Outstanding, December 31, 2013				19,640,375			$	0.56		2.88		209,500
		Warrants exercisable, December 31, 2013				19,640,375			$	0.56		2.88		209,500

10_COMMITMENTS_AND_CONTINGENCI

10. COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
COMMITMENTS AND CONTINGENCIES	'
	LEASE COMMITMENTS –
	In February 2012, the Company entered into a lease agreement for new executive office space of approximately 4,200 square feet located at 600 Old Country Road, Suite 541, Garden City, NY 11530.   The lease agreement is for 63 months, commencing April 2012 and expiring June 2017. The annual rent under this office facility for the first year is estimated at $127,000, including electricity, subject to an annual increase of 3%. In the event of a default in which the Company is evicted from the office space, Mobiquity would be responsible to the landlord for an additional payment of rent of $160,000 in the first year of the lease, an additional payment of $106,667 in the second year of the lease and an additional payment of rent of $53,333 in the third year of the lease. Such additional rent would be payable at the discretion of the Company in cash or in Common Stock of the Company.
	The Company leases office space under non-cancelable operating leases in Farmingville, NY expiring in November 2014. The Company is obligated for the payment of real estate taxes under these leases. The Company is also currently leasing additional office space on a month-to-month basis. The Company also leases approximately 1,200 square feet of office and warehouse space in Spain at a monthly cost of approximately $2,200. Minimum future rentals under non-cancelable lease commitments are as follows:
	YEARS ENDING DECEMBER 31,
	2014		126,000
	2015		135,000
	2016		139,000
	2017 and thereafter		36,000
		$	436,000
	Rent and real estate tax expense was approximately $869,800 and $736,700 for the years December 31, 2013 and 2012, respectively.
	EMPLOYMENT CONTRACTS –
	On March 1, 2005, the Company entered into employment contracts with two of its officers, namely, Dean L. Julia and Michael D. Trepeta. The employment agreements provide for minimum annual salaries plus bonuses equal to 5% of pre-tax earnings (as defined) and other perquisites commonly found in such agreements. In addition, pursuant to the employment contracts, the Company granted the officers options to purchase up to an aggregate of 400,000 shares of common stock.
	On August 22, 2007, the Company approved a three year extension of the employment contracts with two of its officers expiring on February 28, 2011. The employment agreements provided for minimum annual salaries with scheduled increases per annum to occur on every anniversary date of the contract and extension commencing on March 1, 2008. A signing bonus of options to purchase 150,000 shares granted to each executive were fully vested at the date of the grant and exercisable at $1.20 per share through August 22, 2017. Ten year options to purchase 50,000 shares of common stock are to be granted at fair market value on each anniversary date of the contract and extension commencing March 1, 2008. Termination pay of one year base salary based upon the scheduled annual salary of each executive officer for the next contract year, plus the amount of bonuses paid (or entitle to be paid) to the executive for the current fiscal year of the preceding fiscal year, whichever is higher.
	On April 7, 2010, the Board of Directors approved a five-year extension of the employment contract of Dean L. Julia and Michael D. Trepeta to expire on March 1, 2015.  The Board approved the continuation of each officer’s current salary and scheduled salary increases on March 1st of each year. The Board also approved a signing bonus of stock options to purchase 200,000 shares granted to each officer which is fully vested at the date of grant and exercisable at $.50 per share through April 7, 2020; ten-year stock options to purchase 100,000 shares of Common Stock to be granted to each officer at fair market value on each anniversary date of the contract and extension thereof commencing March 1, 2011; and termination pay of one year base salary based upon the scheduled annual salary of each executive officer for the next contract year plus the amount of bonuses paid or entitled to be paid to the executive for the current fiscal year or the preceding fiscal year, whichever is higher.  In the event of termination, the executives will continue to receive all benefits included in the employment agreement through the scheduled expiration date of said employment agreement prior to the acceleration of the termination date thereof.
	In July 2012, the Company approved and in January 2013 the Company implemented amending the employment agreements of Messrs. Julia and M. Trepeta to expire on February 28, 2017, subject to an automatic one year renewal on March 1, 2013 and on each March 1st thereafter, unless the Employment Agreement is terminated in accordance with its terms on or before December 30th of the prior calendar year. In the event of termination without cause, the executives will continue to receive all salary and benefits included in the employment agreement through the scheduled expiration date of said employment agreement prior to the acceleration of the termination date thereof, plus one year termination pay.
	On May 28, 2013, the Company approved amending the employment agreements of Messrs. Julia and Trepeta to provide that each officer may choose an annual bonus equal to 5% of pre-tax earnings for the most recently completed year before deduction of annual bonuses paid to officers or, in the event majority control of the Company is acquired by a person or a group of persons during the prior fiscal year, the officer may choose to receive the aforementioned bonus or 1% of the control consideration paid by acquirer(s) to acquire majority control of the Company.
	TRANSACTIONS WITH MAJOR CUSTOMERS –
	The Company sells its products to a geographically diverse group of customers, performs ongoing credit evaluations of its customers and generally does not require collateral. During the year ended December 31, 2013 a customer accounted for approximately 8% of net revenues and for the year ended December 31, 2012 a customer accounted for approximately 5% of net revenues.  The Company holds on hand certain items that are ordered on a regular basis.

11_SUPPLEMENTARY_INFORMATION

11. SUPPLEMENTARY INFORMATION	12 Months Ended
	Dec. 31, 2013
Supplemental Cash Flow Elements [Abstract]	'
SUPPLEMENTARY INFORMATION	'
	Cash paid during the years for:
		YEARS ENDED DECEMBER 31,
		2013		2012
	Interest	$	58,803	$	62,689
	Income Taxes	$	–	$	–
	Non cash disclosures:
	On December 12, 2013 a director of the Company was assigned the $350,000 note held by TCA Global. The note assigned was negotiated for extension of maturity date, to June 12, 2014, interest payable at 15%. Any outstanding balance and any accrued interest thereon may be converted into common stock at a price of $.30 per share. The Company may prepay the note without penalties. In December 2013, request was made to convert $28,000 of the note balance, into 93,334 shares of common stock.

12_SEGMENT_INFORMATION

12 . SEGMENT INFORMATION	12 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
SEGMENT INFORMATION	'
	Reportable operating segment is determined based on Mobiquity Technologies, Inc.'s management approach. The management approach, as defined by accounting standards which have been codified into FASB ASC 280, Segment Reporting,” is based on the way that the chief operating decision-maker organizes the segments within an enterprise for making decisions about resources to be allocated and assessing their performance. Our chief operating decision-maker is our Chief Executive Officer and Chief Financial Officer.
	While our results of operations are primarily reviewed on a consolidated basis, the chief operating decision-maker also manages the enterprise in two operating segments: (i) Ace Marketing and Promotions, Inc. captures Branding & Branded Merchandise (ii) Mobiquity Networks represent our Mobil Marketing.
	Corporate management defines and reviews segment profitability based on the same allocation methodology as presented in the segment data tables below:
		Ace Marketing			Mobiquity			Total
		& Promotions, Inc.			Networks
					Inc.
	Net sales	$	2,995,032			162,500		$	3,157,532
	Operating (loss)		(3,775,827	)		(1,795,529	)		(5,571,356	)
	Interest income		274			–			274
	Interest (expense)		(227,094	)		–			(227,094	)
	Depreciation and amortization		(99,860	)		(189,429	)		(289,289	)
	Net Loss		(4,102,507	)		(1,984,958	)		(6,087,465	)
	Total assets at December 31, 2013		2,287,313			941,191			3,228,504
	All intersegment sales and expenses have been eliminated from the table above.

13_COMMITTED_EQUITY_FACILITY_A

13. COMMITTED EQUITY FACILITY AGREEMENT/REGISTRATION RIGHTS AGREEMENT	12 Months Ended
	Dec. 31, 2013
Committed Equity Facility Agreementregistration Rights Agreement	'
COMMITTED EQUITY FACILITY AGREEMENT/REGISTRATION RIGHTS AGREEMENT	'
	On June 12, 2012, Mobiquity finalized a committed equity facility (the “Equity Facility”) with TCA Global Credit Master Fund, LP, a Cayman Islands limited partnership (“TCA”), whereby the parties entered into as of May 31, 2012 (i) a committed equity facility agreement (the “Equity Agreement”) and (ii) a registration rights agreement (the “Registration Rights Agreement”).
	Committed Equity Facility Agreement
	On June 12, 2012, the Company finalized an Equity Agreement with TCA. Pursuant to the terms of the Equity Agreement, for a period of twenty-four months commencing on the effective date of the Registration Statement (as defined herein), TCA shall commit to purchase up to $2,000,000 of the Company’s common stock (the “Shares”), pursuant to Advances (as defined below), covering the Registrable Securities (as defined below). The purchase price of the Shares under the Equity Agreement is equal to ninety-five percent (95%) of the lowest daily volume weighted average price of the Company’s common stock during the five (5) consecutive trading days after the Company delivers to TCA an Advance notice in writing requiring TCA to advance funds (an “Advance”) to the Company, subject to the terms of the Equity Agreement.
	The “Registrable Securities” include (i) the Shares; and (ii) any securities issued or issuable with respect to the Shares by way of exchange, stock dividend or stock split or in connection with a combination of shares, recapitalization, merger, consolidation or other reorganization or otherwise.
	As further consideration for TCA entering into and structuring the Equity Facility, the Company shall pay to TCA a fee by issuing to TCA that number of shares of the Company’s common stock that equal a dollar amount of one hundred thousand dollars ($100,000) (the “Facility Fee Shares”). It is the intention of the Company and TCA that the value of the Facility Fee Shares shall equal $100,000. In the event the value of the Facility Fee Shares issued to TCA does not equal $100,000 after a ninth month evaluation date, the Equity Agreement provides for an adjustment provision allowing for necessary action to adjust the number of shares issued. In June 2012, the Company issued 196,078 shares of common stock as the initial Facility Fee Shares. As of December 31, 2013, a total of 8,000 shares have been issued and paid for pursuant to the Equity Facility.
	Registration Rights Agreement
	On June 12, 2012, the Company finalized the Registration Rights Agreement with TCA. Pursuant to the terms of the Registration Rights Agreement, the Company is obligated to file a registration statement (the “Registration Statement”) with the U.S. Securities and Exchange Commission (the “SEC’) to cover the Registrable Securities. The Company must use its commercially reasonable efforts to cause the Registration Statement to be declared effective by the SEC. On April 12, 2013, a Registration Statement was declared effective by the SEC covering the resale of up to 5,000,000 shares under the Equity Agreement.

14_SUBSEQUENT_EVENTS

14. SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2013
Subsequent Events	'
SUBSEQUENT EVENTS	'
	There are no subsequent events required to be disclosed in the Notes to Financial Statements through the date of the report, except as follows:
	Between January 1, 2014 and the date of this report, the Company has raised gross proceeds of $2,160,300 from the sale of its Common Stock (including $175,000 of the stock subscription receivables) at $.30 per share. In connection with this private placement offering, the Company has issued 7,201,000 shares of Common Stock and Class BB Warrants to purchase 3,600,500 shares of Common Stock at an exercise price of $.50 per share through December 15, 2017.

1_SUMMARY_OF_SIGNIFICANT_ACCOU1

1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2013
Accounting Policies [Abstract]	'
PRINCIPLES OF CONSOLIDATION	'
	PRINCIPLES OF CONSOLIDATION - The accompanying consolidated financial statements include the accounts of Mobiquity Technologies, Inc., formerly known as Ace Marketing & Promotions, Inc., and its wholly owned subsidiaries, Mobiquity Networks, Inc., Ace Marketing, Inc., (which has had its name changed to Ace Marketing & Promotions, Inc. and Mobiquity Wireless S.L.U.). All intercompany accounts and transactions have been eliminated in consolidation.
ESTIMATES	'
	ESTIMATES - The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
FAIR VALUE OF FINANCIAL INSTRUMENTS	'
	FAIR VALUE OF FINANCIAL INSTRUMENTS - Effective January 1, 2008, the Company adopted FASB ASC 820, “Fair Value Measurements and Disclosures” (“ASC 820”), for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements, and establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
	ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
		Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
		Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data
		Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
	Cash and cash equivalents include money market securities that are considered to be highly liquid and easily tradable as of December 31, 2013 and 2012. These securities are valued using inputs observable in active markets for identical securities and are therefore classified as Level 1 within our fair value hierarchy.
	The carrying amounts of financial instruments, including accounts receivable, accounts payable and accrued liabilities, and promissory note, approximated fair value as of December 31, 2013 and 2012 , because of the relatively short-term maturity of these instruments and their market interest rates.
RECLASSIFICATIONS	'
	RECLASSIFICATIONS - Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported losses.
CASH AND CASH EQUIVALENTS	'
	CASH AND CASH EQUIVALENTS - The Company considers all highly liquid debt instruments with a maturity of three months or less, as well as bank money market accounts, to be cash equivalents.
CONCENTRATION OF CREDIT RISK	'
	CONCENTRATION OF CREDIT RISK - Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of trade receivables and cash and cash equivalents.
	Concentration of credit risk with respect to trade receivables is generally diversified due to the large number of entities comprising the Company's customer base and their dispersion across geographic areas principally within the United States. The Company routinely addresses the financial strength of its customers and, as a consequence, believes that its receivable credit risk exposure is limited.
	The Company places its temporary cash investments with high credit quality financial institutions. At times, the Company maintains bank account balances, which exceed FDIC limits. The Company has not experienced any losses in such accounts and believes that it is not exposed to any significant credit risk on cash. Management does not believe significant credit risk exists at December 31, 2013 and 2012.
REVENUE RECOGNITION	'
	REVENUE RECOGNITION - Revenue is recognized when title and risk of loss transfers to the customer and the earnings process is complete. In general, title passes to our customers upon the customer's receipt of the merchandise. Revenue is recognized on a gross basis since the Company has the risks and rewards of ownership, latitude in selection of vendors and pricing, and bears all credit risk. Advance payments made by customers are included in customer deposits.
	The Company records all shipping and handling fees billed to customers as revenues and related costs as cost of goods sold, when incurred.
	Additional source of revenue, derived from emails/texts directly to consumers are recognized under contractual arrangements. Revenue from this advertising method is recognized at the time of service provided.
ALLOWANCE FOR DOUBTFUL ACCOUNTS	'
	ALLOWANCE FOR DOUBTFUL ACCOUNTS - Management must make estimates of the uncollectability of accounts receivable. Management specifically analyzes accounts receivable and analyzes historical bad debts, customer concentrations, customer credit-worthiness, current economic trends and changes in customer payment terms when evaluating the adequacy of the allowance for doubtful accounts.
INVENTORY	'
	INVENTORY – Inventory is recorded at cost (First In, First Out) and is comprised of finished goods. The Company maintains an inventory on hand for its largest customer’s frequent order items. All items held are branded for the customer, therefore are not available for public distribution. The Company has an agreement with this customer, for cost recovery, if vendor relationship is terminated. There has been no reserves placed on inventory, based on this arrangement.
PROPERTY AND EQUIPMENT	'
	PROPERTY AND EQUIPMENT - Property and equipment are stated at cost. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets. Leasehold improvements are being amortized using the straight-line method over the estimated useful lives of the related assets or the remaining term of the lease. The costs of additions and improvements, which substantially extend the useful life of a particular asset, are capitalized. Repair and maintenance costs are charged to expense. When assets are sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the account and the gain or loss on disposition is reflected in operating income.
LONG-LIVED ASSETS	'
	LONG LIVED ASSETS - Long-lived assets such as property, equipment and identifiable intangibles are reviewed for impairment whenever facts and circumstances indicate that the carrying value may not be recoverable. When required impairment losses on assets to be held and used are recognized based on the fair value of the asset. The fair value is determined based on estimates of future cash flows, market value of similar assets, if available, or independent appraisals, if required. If the carrying amount of the long-lived asset is not recoverable from its undiscounted cash flows, an impairment loss is recognized for the difference between the carrying amount and fair value of the asset.  When fair values are not available, the Company estimates fair value using the expected future cash flows discounted at a rate commensurate with the risk associated with the recovery of the assets.  We did not recognize any impairment losses for any periods presented.
WEBSITE TECHNOLOGY	'
	WEBSITE TECHNOLOGY - Website technology developed during the year was capitalized for the period of development and testing. Expenditures during the planning stage and after implementation have been expensed in accordance with ASC985.
ADVERTISING COSTS	'
	ADVERTISING COSTS - Advertising costs are expensed as incurred. For the years ended December 31, 2013 and 2012 there were advertising costs of $3,840 and $1,404, respectively.
ACCOUNTING FOR STOCK BASED COMPENSATION	'
	ACCOUNTING FOR STOCK BASED COMPENSATION. Stock based compensation cost is measured at the grant date fair value of the award and is recognized as expense over the requisite service period. The Company uses the Black-Sholes option-pricing model to determine fair value of the awards, which involves certain subjective assumptions. These assumptions include estimating the length of time employees will retain their vested stock options before exercising them (“expected term”), the estimated volatility of the Company’s common stock price over the expected term (“volatility”) and the number of options for which vesting requirements will not be completed (“forfeitures”). Changes in the subjective assumptions can materially affect estimates of fair value stock-based compensation, and the related amount recognized on the consolidated statements of operations.  Refer to Note 8 “Stock Option Plans” in the Notes to Consolidated Financial Statements in this report for a more detailed discussion.
BENEFICIAL CONVERSIONS	'
	BENEFICIAL CONVERSIONS - Debt instruments that contain a beneficial conversion feature are recorded as deemed interest to the holders of the convertible debt instruments. The beneficial conversion is calculated as the difference between the fair value of the underlying common stock less the proceeds that have been received for the debt instrument limited to the value received. The beneficial conversion amount is recorded as interest expense and an increase to additional paid-in-capital.  The beneficial conversion has been fully accreted to the face value of the original loan and interest expense has been recognized.
FOREIGN CURRENCY TRANSLATIONS	'
	FOREIGN CURRENCY TRANSLATIONS - The Company’s functional and reporting currency is the U.S. dollar. We own a subsidiary in Europe. Our subsidiary’s functional currency is the EURO. All transactions initiated in EUROs are translated into U.S. dollars in accordance with ASC 830-30, “Translation of Financial Statements,” as follows:
		(i)	Monetary assets and liabilities at the rate of exchange in effect at the balance sheet date.
		(ii)	Fixed assets and equity transactions at historical rates.
		(iii)	Revenue and expense items at the average rate of exchange prevailing during the period.
	Adjustments arising from such translations are deferred until realization and are included as a separate component of stockholders’ equity as a component of comprehensive income or loss. Therefore, translation adjustments are not included in determining net income (loss) but reported as other comprehensive income.
	No significant realized exchange gains or losses were recorded since March 7, 2013 (date of acquisition of subsidiary) to December 31, 2013.
INCOME TAXES	'
	INCOME TAXES - Deferred income taxes are recognized for temporary differences between financial statement and income tax basis of assets and liabilities for which income tax or tax benefits are expected to be realized in future years. A valuation allowance is established to reduce deferred tax assets, if it is more likely than not, that all or some portion of such deferred tax assets will not be realized. The effect on deferred taxes of a change in tax rates is recognized in income in the period that includes the enactment date.
NET INCOME PER SHARE	'
	NET INCOME PER SHARE - Basic net income per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding. Diluted earnings per share reflect, in periods in which they have a dilutive effect, the impact of common shares issuable upon exercise of stock options. The number of common shares potentially issuable upon the exercise of certain options and warrants that were excluded from the diluted loss per common share calculation was approximately 26,185,000 and 18,895,000 because they are anti-dilutive, as a result of a net loss for the years ended December 31, 2013 and 2012, respectively.
RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS	'
	RECENTLY ISSUED ACCOUNTING PRONOUNCEMENTS
	We have reviewed the FASB issued Accounting Standards Update (“ASU”) accounting pronouncements and interpretations thereof that have effectiveness dates during the periods reported and in future periods. The Company has carefully considered the new pronouncements that alter previous generally accepted accounting principles and does not believe that any new or modified principles will have a material impact on the corporation’s reported financial position or operations in the near term. The applicability of any standard is subject to the formal review of our financial management and certain standards are under consideration.

2_PROPERTY_AND_EQUIPMENT_Table

2. PROPERTY AND EQUIPMENT (Tables)	12 Months Ended
	Dec. 31, 2013
Property, Plant and Equipment [Abstract]	'
Property and equipment	'
		USEFUL LIVES	2013		2012
	Furniture and Fixtures	5 years	$	1,060,084	$	955,673
	Leasehold Improvements	5 years		4,084		4,084
				1,064,168		959,757
	Less Accumulated Depreciation			596,035		378,190
			$	466,772	$	581,567

3_INTANGIBLE_ASSETS_Tables

3. INTANGIBLE ASSETS (Tables)	12 Months Ended
	Dec. 31, 2013
Goodwill and Intangible Assets Disclosure [Abstract]	'
Intangible asset schedule	'
			USEFUL LIVES	2013		2012
	Contractual license		5 years	$	250,000	$	250,000
	Acquisition of intellectual property (FuturLink)		5 years		160,200		–
	Website technology development		5 years		45,000		–
					455,200		250,000
	Less Accumulated Depreciation				153,416		83,333
				$	301,784	$	166,667
Future accumulated amortization schedule	'
		2013		$	91,040
		2014			91,040
		2015			57,707
		2016			41,040
		2017			20,957
		thereafter			–
					301,784

5_INCOME_TAXES_Tables

5. INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
Provision for income taxes	'
		2013			2012
	Current:
	Federal	$	–			–
	State		–			–
			–			–
	Deferred:
	Federal		–			–
	State		–			–
		$	–		$	–
Schedule of deferred income taxes	'
		YEARS ENDED DECEMBER 31,
		2013			2012
	Deferred Tax Assets:
	Net operating loss carry-forwards	$	6,698,000		$	4,446,000
	Stock based compensation		2,605,000			1,939,000
	Beneficial Conversion Feature		46,000			46,000
	Allowance for doubtful accounts		8,000			8,000
	Deferred Tax Assets		9,357,000			6,439,000
	Less Valuation Allowance		9,357,000			6,439,000
	Net Deferred Tax Asset	$	–		$	–
Reconciliation of federal statutory rate	'
		YEARS ENDED DECEMBER 31,
		2013			2012
	Federal Statutory Tax Rate		34	%		34	%
	State Taxes, net of Federal benefit		6	%		6	%
	Change in Valuation Allowance		(40.00	%)		(40.00	%)
	Total Tax Expense		0	%		0	%

8_STOCK_COMPENSATION_Tables

8. STOCK COMPENSATION (Tables)	12 Months Ended
	Dec. 31, 2013
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of stock based compensation expense	'
		Years Ended December 31,
		2013		2012
	Employee stock based compensation-option grants	$	258,511	$	238,500
	Employee stock based compensation-stock grants		–		13,500
	Non-Employee stock based compensation-option grants		347,138		297,011
	Non-Employee stock based compensation-stock grants		1,048,091		881,547
	Non-Employee stock based compensation-stock warrant		111,334		50,684
		$	1,765,074	$	1,481,242

9_STOCK_OPTION_PLANS_Tables

9. STOCK OPTION PLANS (Tables)	12 Months Ended
	Dec. 31, 2013
Options	'
Assumptions used	'
			Years Ended December 31,
			2013				2012
	Expected volatility			134.99	%			303.1	%
	Expected dividend yield			–				–
	Risk-free interest rate			2.7	%			1.06	%
	Expected term (in years)			5.45				6.65
Schedule of options/warrants outstanding	'
											Weighted
							Weighted				Average
							Average				Remaining		Aggregate
							Exercise				Contractual		Intrinsic
				Share			Price				Term		Value
	Outstanding, January 1, 2013			4,575,000			$	0.76			4.36		27,000
	Granted			2,470,000			$	0.38			6.44
	Exercised			–				–
	Cancelled / Expired			–				–
	Outstanding, December 31, 2013			7,045,000			$	0.49			4.52		314,750
	Options exercisable, December 31, 2013			7,045,000			$	0.49			4.52		–
Warrants	'
Assumptions used	'
			Years Ended
			2013				2012
	Expected volatility			70.66	%			52.88	%
	Expected dividend yield			–				–
	Risk-free interest rate			0.88	%			0.3	%
	Expected term (in years)			4.44				3.5
Schedule of options/warrants outstanding	'
												Weighted
									Weighted			Average
									Average			Remaining		Aggregate
									Exercise			Contractual		Intrinsic
						Share			Price			Term		Value
		Outstanding, January 1, 2013				14,319,532			$	0.55		1.56		0
		Granted				11,172,508			$	0.51		3.98
		Exercised				–				–
		Cancelled/Expired				(5,851,665	)			–
		Outstanding, December 31, 2013				19,640,375			$	0.56		2.88		209,500
		Warrants exercisable, December 31, 2013				19,640,375			$	0.56		2.88		209,500

10_COMMITMENTS_AND_CONTINGENCI1

10. COMMITMENTS AND CONTINGENCIES (Tables)	12 Months Ended
	Dec. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
Future lease commitments	'
	YEARS ENDING DECEMBER 31,
	2014		126,000
	2015		135,000
	2016		139,000
	2017 and thereafter		36,000
		$	436,000

11_SUPPLEMENTARY_INFORMATION_T

11. SUPPLEMENTARY INFORMATION (Tables)	12 Months Ended
	Dec. 31, 2013
Supplemental Cash Flow Elements [Abstract]	'
Schedule of cash paid	'
		YEARS ENDED DECEMBER 31,
		2013		2012
	Interest	$	58,803	$	62,689
	Income Taxes	$	–	$	–

12_SEGMENT_INFORMATION_Tables

12. SEGMENT INFORMATION (Tables)	12 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
Schedule of segment information	'
		Ace Marketing			Mobiquity			Total
		& Promotions, Inc.			Networks
					Inc.
	Net sales	$	2,995,032			162,500		$	3,157,532
	Operating (loss)		(3,775,827	)		(1,795,529	)		(5,571,356	)
	Interest income		274			–			274
	Interest (expense)		(227,094	)		–			(227,094	)
	Depreciation and amortization		(99,860	)		(189,429	)		(289,289	)
	Net Loss		(4,102,507	)		(1,984,958	)		(6,087,465	)
	Total assets at December 31, 2013		2,287,313			941,191			3,228,504

1_Summary_of_Significant_Polic

1. Summary of Significant Policies (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Accounting Policies [Abstract]	'	'
Advertising costs	$3,840	$1,404
Antidilutive shares excluded from earnings per share calculation	26,185,000	18,895,000

2_Property_and_Equipment_Detai

2. Property and Equipment (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Property and equipment, gross	$1,064,168	$959,757
Accumulated depreciation	596,035	378,190
Property and equipment, net	466,772	581,567
Furniture and Fixtures [Member]	'	'
Property and equipment, gross	1,060,084	955,673
Useful lives	'5 years	'
Leasehold Improvements [Member]	'	'
Property and equipment, gross	$4,084	$4,084
Useful lives	'5 years	'

2_Property_and_Equipment_Detai1

2. Property and Equipment (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Property, Plant and Equipment [Abstract]	'	'
Depreciation expense	$219,206	$183,825

3_Intangible_Assets_DetailsInt

3. Intangible Assets (Details-Intangible Assets) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Intangible assets, gross	$455,200	$250,000
Acculumated depreciation	153,416	83,333
Intangible assets, net	301,784	166,667
Contractual License [Member]	'	'
Intangible assets, gross	250,000	250,000
Useful lives	'5 years	'
Intellectual Property [Member]	'	'
Intangible assets, gross	160,200	0
Useful lives	'5 years	'
Website Technology Development [Member]	'	'
Intangible assets, gross	$45,000	$0
Useful lives	'5 years	'

3_Intangible_Assets_Details_Am

3. Intangible Assets (Details - Amortization Schedule) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Goodwill and Intangible Assets Disclosure [Abstract]	'	'
Future amortization 2013	$91,040	'
Future amortization 2014	91,040	'
Future amortization 2015	57,707	'
Future amortization 2016	41,040	'
Future amortization 2017	20,957	'
Thereafter	0	'
Total future amortization	$301,784	$166,667

3_Intangible_Assets_Details_Na

3. Intangible Assets (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Goodwill and Intangible Assets Disclosure [Abstract]	'	'
Amortization expense	$70,083	$50,000

4_Convertible_Promissory_Note_

4. Convertible Promissory Note (Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Debt Disclosure [Abstract]	'	'
Convertible promissory note	$322,000	'
Accrued interest	2,158	'
Beneficial conversion feature	$116,667	$120,254

5_Income_Taxes_DetailsProvisio

5. Income Taxes (Details-Provision) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Current:	'	'
Federal	$0	$0
State	0	0
Total Current	0	0
Deferred:	'	'
Federal	0	0
State	0	0
Total Deferred	$0	$0

5_Income_Taxes_DetailsDeferred

5. Income Taxes (Details-Deferred Taxes) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Deferred Tax Assets:	'	'
Net operating loss carry-forwards	$6,698,000	$4,446,000
Stock based compensation	2,605,000	1,939,000
Beneficial Conversion Feature	46,000	46,000
Allowance for doubtful accounts	8,000	8,000
Deferred Tax Assets	9,357,000	6,439,000
Less Valuation Allowance	9,357,000	6,439,000
Net Deferred Tax Asset	$0	$0

5_Income_Taxes_DetailsFederal_

5. Income Taxes (Details-Federal Statutory Rate)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Income Tax Disclosure [Abstract]	'	'
Federal Statutory Tax Rate	34.00%	34.00%
State Taxes, net of Federal benefit	6.00%	6.00%
Change in Valuation Allowance	-40.00%	-40.00%
Total Tax Expense	0.00%	0.00%

5_Income_Taxes_Details_Narrati

5. Income Taxes (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013
Income Tax Disclosure [Abstract]	'
State net operating loss carryforward	$12,235,000
Operating loss expiration date	31-Dec-30

6_Stockholders_Equity_Details_

6. Stockholders' Equity (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Stockholders Equity Details Narrative	'	'
Proceeds from sale of stock	$5,380,632	$1,887,556
Offering costs incurred	$182,184	'

8_Stock_Compensation_DetailsSt

8. Stock Compensation (Details-Stock compensation expense) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Total stock-based compensation expense	$1,765,074	$1,481,242
Option Grants	'	'
Total stock-based compensation expense	258,511	238,500
Stock Grants	'	'
Total stock-based compensation expense	0	13,500
Non-Employee Option Grants	'	'
Total stock-based compensation expense	347,138	297,011
Non-Employee Stock Grants	'	'
Total stock-based compensation expense	1,048,091	881,547
Non-Employee Stock Warrants	'	'
Total stock-based compensation expense	$111,334	$50,684

9_Stock_Option_Plans_Details_A

9. Stock Option Plans (Details - Assumptions)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Options	'	'
Expected volatility	134.99%	303.10%
Expected dividend yield	0.00%	0.00%
Risk-free interest rate	2.70%	1.06%
Expected term (in years)	'5 years 5 months 12 days	'6 years 7 months 24 days
Warrants	'	'
Expected volatility	70.66%	52.88%
Expected dividend yield	0.00%	0.00%
Risk-free interest rate	0.88%	0.30%
Expected term (in years)	'4 years 5 months 8 days	'3 years 6 months

9_Stock_Option_Plans_Details_O

9. Stock Option Plans (Details- Option Activity) (Options, USD $)	12 Months Ended
	Dec. 31, 2013
Options	'
Shares	'
Shares outstanding - beginning	4,575,000
Shares granted	2,470,000
Shares exercised	0
Shares cancelled and expired	0
Shares outstanding - ending	7,045,000
Shares exercisable	7,045,000
Weighted Average Exercise Price	'
Weighted average exercise price - beginning	$0.76
Weighted average exercise price - shares granted	$0.38
Weighted average exercise price - shares Exercised	'
Weighted average exercise price - shares Cancelled	'
Weighted average exercise price - ending	$0.49
Weighted average exercise price - exercisable	$0.49
Weighted Average Remaining Contractural Term	'
Weighted average contractural term - beginning	'4 years 4 months 9 days
Weighted average contractural term - granted	'6 years 5 months 8 days
Weighted average contractural term - ending	'4 years 6 months 7 days
Weighted average contractural term - exercisable	'4 years 6 months 7 days
Aggregate Intrinsic Value	'
Aggregate intrinsic value - beginning	$27,000
Aggregate intrinsic value - ending	$314,750

9_Stock_Options_Plans_DetailsW

9. Stock Options Plans (Details-Warrants Outstanding) (Warrants, USD $)	12 Months Ended
	Dec. 31, 2013
Warrants	'
Shares	'
Shares outstanding - beginning	14,319,532
Shares granted	11,172,508
Shares exercised	0
Shares cancelled and expired	-5,851,665
Shares outstanding - ending	19,640,375
Shares exercisable	19,640,375
Weighted Average Exercise Price	'
Weighted average exercise price - beginning	0.55
Weighted average exercise price - shares granted	$0.51
Weighted average exercise price - shares Exercised	'
Weighted average exercise price - shares Cancelled	'
Weighted average exercise price - ending	0.56
Weighted average exercise price - exercisable	$0.56
Weighted Average Remaining Contractural Term	'
Weighted average contractural term - beginning	'1 year 6 months 22 days
Weighted average contractural term - granted	'3 years 11 months 23 days
Weighted average contractural term - ending	'2 years 10 months 17 days
Weighted average contractural term - exercisable	'2 years 10 months 17 days
Aggregate Intrinsic Value	'
Aggregate intrinsic value - beginning	$0
Aggregate intrinsic value - ending	209,500
Aggregate intrinsic value - exercisable	$209,500

9_Stock_Option_Plans_Details_N

9. Stock Option Plans (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Unamortized compensation cost relatd to stock option awards	$0	'
Options	'	'
Weighted average grant date fair value of options	$0.41	$0.54

Recovered_Sheet1

10. Commitments and Contingencies (Details-Lease commitments) (USD $)	Dec. 31, 2013
Commitments and Contingencies Disclosure [Abstract]	'
Minimum lease commitment 2014	$126,000
Minimum lease commitment 2015	135,000
Minimum lease commitment 2016	139,000
Minimum lease commitment 2017 and thereafter	36,000
Minimum lease commitment total	$436,000

Recovered_Sheet2

10. Commitments and Contingencies (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Commitments and Contingencies Disclosure [Abstract]	'	'
Rent and real estate expense	$869,800	$736,700

12_Segment_Information_Details

12. Segment Information (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Revenues, net	$3,157,532	$2,890,652
Operating (loss), before interest amortization, depreciation and taxes	-5,571,356	'
Interest income	274	436
Interest (expense)	-227,094	-182,943
Depreciation and amortization	-289,289	'
Net Loss	-6,087,465	-4,134,061
Assets	3,228,504	1,846,170
Ace Marketing and Promotions, Inc.	'	'
Revenues, net	2,995,032	'
Operating (loss), before interest amortization, depreciation and taxes	-3,775,827	'
Interest income	274	'
Interest (expense)	-227,094	'
Depreciation and amortization	-99,860	'
Net Loss	-4,102,507	'
Assets	2,287,313	'
Mobiquity Networks Inc.	'	'
Assets	941,191	'
Mobiquity Networks Inc	'	'
Revenues, net	162,500	'
Operating (loss), before interest amortization, depreciation and taxes	-1,795,529	'
Interest income	0	'
Interest (expense)	0	'
Depreciation and amortization	-189,429	'
Net Loss	($1,984,958)	'