Mobiquity (MOBQ) 10-K 8 Apr 24 2023 FY Annual report Financial data

Cover

Cover - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Mar. 25, 2024	Jun. 30, 2023
Cover [Abstract]
Document Type	10-K
Amendment Flag	false
Document Annual Report	true
Document Transition Report	false
Document Period End Date	Dec. 31, 2023
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2023
Current Fiscal Year End Date	--12-31
Entity File Number	001-41117
Entity Registrant Name	MOBIQUITY TECHNOLOGIES, INC.
Entity Central Index Key	0001084267
Entity Tax Identification Number	11-3427886
Entity Incorporation, State or Country Code	NY
Entity Address, Address Line One	35 Torrington Lane
Entity Address, City or Town	Shoreham
Entity Address, State or Province	NY
Entity Address, Postal Zip Code	11786
City Area Code	516
Local Phone Number	246-9422
Entity Registrant Name	Common stock, $0.0001 par value, Common stock Purchase Warrants
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Public Float				$ 3,743,000
Entity Common Stock, Shares Outstanding			5,156,333
ICFR Auditor Attestation Flag	false
Document Financial Statement Error Correction [Flag]	false
Auditor Name	Assurance Dimensions	D. Brooks and Associates CPAs, P.A.
Auditor Location	Margate, Florida	Palm Beach Gardens, FL
Auditor Firm ID	5036	4048

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Current Assets
Cash	$ 528,272	$ 220,854
Accounts receivable	1,192,538	1,432,179
Less: Allowance for credit losses	(1,157,910)	(1,091,244)
Accounts receivable, net	34,628	340,935
Prepaid and other current assets	149,635	59,200
Total Current Assets	712,535	620,989
Property and equipment, net	7,298	15,437
Goodwill	1,352,865	1,352,865
Intangible assets, net	76,488	646,284
Capitalized software development costs, net	2,049,908	0
Total Assets	4,199,094	2,635,575
Current Liabilities
Accounts payable and accrued expenses	1,626,914	2,067,244
Accrued interest - related party	0	235,563
Contract liabilities	195,135	193,598
Debt, current portion	168,717	0
Total Current Liabilities	1,990,766	2,496,405
Long Term Liabilities
Debt, less current portion	0	150,000
Total Liabilities	1,990,766	2,646,405
Commitments and Contingencies (Note 9)
Stockholders' Equity (Deficit)
Common stock; $0.0001 par value, 100,000,000 shares authorized, 3,994,926 and 620,776 shares issued and outstanding	400	62
Treasury stock, at cost, $0.0001 par value 2,500 shares outstanding	(1,350,000)	(1,350,000)
Additional paid-in capital	220,598,180	211,846,321
Accumulated deficit	(217,040,339)	(210,507,222)
Total Stockholders' Equity (Deficit)	2,208,328	(10,830)
Total Liabilities and Stockholders' Equity (Deficit)	4,199,094	2,635,575
A A A Preferred Stock [Member]
Stockholders' Equity (Deficit)
Preferred stock, value	3	3
Series E Preferred Stock [Member]
Stockholders' Equity (Deficit)
Preferred stock, value	6	6
Series H Preferred Stock [Member]
Stockholders' Equity (Deficit)
Preferred stock, value	$ 78	$ 0

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Dec. 31, 2023	Dec. 31, 2022
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	3,994,926	620,776
Common stock, shares outstanding	3,994,926	620,776
Treasury stock, par value	$ 0.0001	$ 0.0001
Treasury stock, shares outstanding	2,500	2,500
Series A A A Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	1,250,000	1,250,000
Preferred stock, shares issued	31,413	31,413
Preferred stock, shares outstanding	31,413	31,413
Series E Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	70,000	70,000
Preferred stock, shares issued	61,688	61,688
Preferred stock, shares outstanding	61,688	61,688
Series H Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	770,000	770,000
Preferred stock, shares issued	768,473	768,473
Preferred stock, shares outstanding	768,473	768,473

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Income Statement [Abstract]
Revenues	$ 860,090	$ 4,167,272
Cost of revenues	480,160	2,295,404
Gross profit	379,930	1,871,868
Operating expenses
General and administrative expenses	5,243,414	8,603,669
Depreciation and amortization	685,264	609,963
Total operating expenses	5,928,678	9,213,632
Loss from operations	(5,548,748)	(7,341,764)
Other income (expense)
Interest expense	(771,899)	(152,393)
Loss on debt extinguishment, net	(396,322)	(855,296)
Inducement expense	0	(101,000)
Interest income	2,506	2,303
Loss on disposal of fixed assets	(695)	(3,673)
Gain on settlement of liability	0	389,495
Total other expense - net	(1,166,410)	(720,564)
Net loss before income taxes	(6,715,158)	(8,062,328)
Income tax benefit	182,041	0
Net loss	$ (6,533,117)	$ (8,062,328)
Loss per share - basic	$ (3.18)	$ (14.85)
Loss per share - diluted	$ (3.18)	$ (14.85)
Weighted average number of shares outstanding - basic	2,055,059	542,875
Weighted average number of shares outstanding - diluted	2,055,059	542,875

Consolidated Statements of Stoc

Consolidated Statements of Stockholders' Equity (Deficit) - USD ($)	Series E Preferred Stocks [Member]	Series F Preferred Stocks [Member]	Series G Preferred Stocks [Member]	Series H Preferred Stocks [Member]	Series A A A Preferred Stocks [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Treasury Stock, Common [Member]	Retained Earnings [Member]	Total
Balance, at December 31, 2021 (As Restated) at Dec. 31, 2021	$ 6	$ 0	$ 0	$ 0	$ 3	$ 43	$ 206,713,514	$ (1,350,000)	$ (202,444,894)	$ 2,918,672
Beginning balance, shares at Dec. 31, 2021	61,688	0	0	0	31,413	430,716		2,500
Common stock issued for services							84,500			84,500
Common stock issued for services, shares						3,334
Common stock issued for cash, net of issuance costs						$ 6	1,187,494			1,187,500
Common stock issued for cash, net of issuance costs, shares						61,497
Stock based compensation							83,605			83,605
Common stock issued for conversion of long-term debt						$ 13	3,777,208			3,777,221
Common stock issued for conversion of long-term debt, shares						125,229
Net loss									(8,062,328)	(8,062,328)
Ending balance, value at Dec. 31, 2022	$ 6	$ 0	$ 0	$ 0	$ 3	$ 62	211,846,321	$ (1,350,000)	(210,507,222)	(10,830)
Ending balance, shares at Dec. 31, 2022	61,688	0	0	0	31,413	620,776		2,500
Common stock and warrants issued for services						$ 26	148,438			148,464
Common stock and warrants issued for services, shares						260,000
Common stock issued for settlement of accounts payable						$ 2	80,409			80,411
Common stock issued for settlement of accounts payable, shares						31,891
Common stock and pre-funded warrants issued under public offering, net of issuance costs						$ 63	5,735,436			5,735,499
Common stock and pre-funded warrants issued under public offering, net of issuance costs, shares						626,844
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants						$ 233	(233)
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants, shares						2,314,026
Incentive common stock and warrants issued with long-term debt						$ 4	708,460			708,464
Incentive common stock and warrants issued with long-term debt, shares						34,849
Common stock issued for conversion of accrued interest						$ 9	235,554			235,563
Common stock issued for conversion of accrued interest, shares						92,378
Issuance of common stock for share rounding as a result of reverse stock split						$ 1	(1)
Issuance of common stock for share rounding as a result of reverse stock split, shares						14,162
Issuance of preferred stock Series F for cash							100			100
Issuance of preferred stock Series F for cash, shares		1
Redemption of preferred stock Series F							(100)			(100)
Redemption of preferred stock Series F, shares		(1)
Issuance of preferred stock Series G for cash and conversion of long-term debt and accrued interest			$ 31				1,503,914			1,503,945
Issuance of preferred stock Series G for cash and conversion of long-term debt and accrued interest, shares			300,789
Conversion of preferred stock Series G to preferred stock Series H			$ (31)	$ 76			(45)
Conversion of preferred stock Series G to preferred stock Series H, shares			(300,789)	751,973
Issuance of preferred stock Series H for cash				$ 2			32,998			33,000
Issuance of preferred stock Series H for cash, shares				16,500
Stock based compensation							306,929			306,929
Net loss									(6,533,117)	(6,533,117)
Ending balance, value at Dec. 31, 2023	$ 6	$ 0	$ 0	$ 78	$ 3	$ 400	$ 220,598,180	$ (1,350,000)	$ (217,040,339)	$ 2,208,328
Ending balance, shares at Dec. 31, 2023	61,688	0	0	768,473	31,413	3,994,926		2,500

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Cash flows from operating activities:
Net loss	$ (6,533,117)	$ (8,062,328)
Adjustments to reconcile net loss to net cash used in operating activities:
Allowance for credit losses	66,666	270,254
Depreciation	7,444	9,228
Loss on disposal of fixed asset	695	3,674
Amortization of intangible assets	569,796	600,735
Amortization of capitalized software development costs	108,024	0
Amortization of debt discount	738,142	0
Stock issued for services	148,464	84,500
Loss on debt extinguishment - related party	396,322	855,296
Gain on settlement of liability	0	(389,495)
Stock-based compensation	306,929	83,605
Inducement expense	0	101,000
Income tax benefit	180,000	0
Changes in operating assets and liabilities
(Increase) decrease in accounts receivable	239,641	(223,079)
(Increase) decrease prepaid expenses and other assets	(90,435)	(47,500)
Decrease in accounts payable and accrued expenses	(535,976)	333,129
Contract liabilities	1,537	193,598
Net cash used in operating activities	(4,395,868)	(6,187,383)
Cash flows from investing activities
Purchase of property and equipment	0	(8,004)
Payments for software development costs	(2,157,930)	0
Net cash used in investing activities	(2,157,930)	(8,004)
Cash flows from financing activities
Proceeds from the issuance of debt, net of discounts and debt issuance costs	1,511,500	0
Common stock issued for cash, net	0	1,187,500
Repayment on notes payable	(1,618,783)	(156,504)
Issuance of common stock and pre-funded warrants, net of issuance costs	5,735,499	0
Issuance of preferred stock Series G	1,200,000
Issuance of preferred stock Series H	33,000	0
Net cash provided by financing activities	6,861,216	1,030,996
Net change in cash	307,418	(5,164,391)
Cash - beginning of period	220,854	5,385,245
Cash - end of period	528,272	220,854
Supplemental disclosure of cash flow Information
Cash paid for interest	43,406	145,052
Cash paid for taxes	6,185	2,420
Supplemental disclosure of non-cash investing and financing activities:
Issuance of incentive shares with debt recorded as debt discount	122,426	0
Warrants issued with debt recorded as debt discount	586,038	0
Common stock issued under cashless warrant exercises	233	0
Common stock issued for accrued interest	235,563	0
Common stock issued for settlement of accounts payable	80,411	0
Common stock issued for conversion of long-term debt and accrued interest	0	2,820,925
Preferred stock Series H issued for settlement of accounts payable	33,000	0
Preferred stock Series G issued for conversion of long-term debt and accrued interest	$ 303,945	$ 0

Pay vs Performance Disclosure

Pay vs Performance Disclosure - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Pay vs Performance Disclosure [Table]
Net Income (Loss) Attributable to Parent	$ (6,533,117)	$ (8,062,328)

Insider Trading Arrangements

Insider Trading Arrangements	3 Months Ended
	Dec. 31, 2023
Trading Arrangements, by Individual [Table]
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false

ORGANIZATION AND NATURE OF OPER

ORGANIZATION AND NATURE OF OPERATIONS	12 Months Ended
	Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
ORGANIZATION AND NATURE OF OPERATIONS	NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS Mobiquity Technologies, Inc. (“Mobiquity,” “we,” “our” or “the Company”), and its operating subsidiaries, is a next generation location data intelligence company. The Company provides precise unique, at-scale location data and insights on consumer’s real-world behavior and trends for use in marketing and research. We provide one of the most accurate and scaled solutions for mobile data collection and analysis, utilizing multiple geo-location technologies. The Company is seeking to implement several new revenue streams from its data collection and analysis, including, but not limited to, Advertising, Data Licensing, Footfall Reporting, Attribution Reporting, Real Estate Planning, Financial Forecasting and Custom Research. We also are a developer of advertising and marketing technology focused on the creation, automation, and maintenance of an advertising technology operating system (or ATOS). The ATOS platform blends artificial intelligence (or AI) and machine learning (ML) based optimization technology for automatic ad serving that manages and runs digital advertising campaigns. Mobiquity Technologies, Inc. was incorporated in the State of New York and has the following subsidiaries: Schedule of subsidiaries Company Name State of Incorporation Mobiquity Networks, Inc. New York Advangelists, LLC Delaware Mobiquity Networks, Inc. Mobiquity Networks, Inc. is a wholly owned subsidiary of Mobiquity Technologies, Inc., commencing operations in January 2011. Mobiquity Networks started and developed as a mobile advertising technology company focused on driving foot-traffic throughout its indoor network and has evolved and grown into a next generation data intelligence company. Mobiquity Networks, Inc. operates our data intelligence platform business. Advangelists, LLC Advangelists LLC is a wholly owned subsidiary of Mobiquity Technologies, Inc., acquired through a merger transaction in December 2018, and operates our ATOS platform business. Reverse Stock Split On August 7, 2023, we effected a one-for-15 reverse stock split Liquidity, Going Concern and Management’s Plans These consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. As reflected in the accompanying consolidated financial statements, for the year ended December 31, 2023, the Company had: · Net loss of $ 6,533,117 · Net cash used in operations was $ 4,395,868 Additionally, at December 31, 2023, the Company had: · Accumulated deficit of $ 217,040,339 · Stockholders’ equity of $ 2,208,328 · Working capital deficit of $ 1,278,231 We manage liquidity risk by reviewing, on an ongoing basis, our sources of liquidity and capital requirements. The Company had cash on hand of $ 528,272 The Company has incurred significant losses since its inception in 1998 and has not demonstrated an ability to generate sufficient revenues from the sales of its products and services to achieve profitable operations. There can be no assurance that profitable operations will ever be achieved, or if achieved, could be sustained on a continuing basis. In making this assessment we performed a comprehensive analysis of our current circumstances including: our financial position, our cash flows and cash usage forecasts for the year ended December 31, 2023, and our current capital structure including equity-based instruments and our obligations and debts. Without sufficient revenues from operations, if the Company does not obtain additional capital, the Company will be required to reduce the scope of its business development activities or cease operations. These factors create substantial doubt about the Company’s ability to continue as a going concern within one year after the date that these consolidated financial statements are issued, as the Company will need additional capital to meet its financial obligations. These consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. Accordingly, the consolidated financial statements have been prepared on a basis that assumes the Company will continue as a going concern and which contemplates the realization of assets and satisfaction of liabilities and commitments in the ordinary course of business. Management’s strategic plans include the following: · Execution of business plan focused on technology development and improvement, · Seek out equity and/or debt financing to obtain the capital required to meet the Company’s financial obligations. There is no assurance, however, that lenders and investors will continue to advance capital to the Company or that the new business operations will be profitable. · Continuing to explore and execute prospective partnering, distribution and acquisition opportunities, · Identifying unique market opportunities that represent potential positive short-term cash flow. Coronavirus (“COVID-19”) Pandemic During the year ended December 31, 2022, the Company’s financial results and operations were adversely impacted by the COVID-19 pandemic. The Company is a data location company with a specialty to drive traffic to retail stores. In the prior two (2) years, the Company suffered from the effects of the pandemic due to lack of traffic to retail stores related to mandated stay-at-home restrictions and the Company drastically curtailed its operations. The extent to which the Company’s future financial results could be impacted by the COVID-19 pandemic depends on future developments that are highly uncertain and cannot be predicted at this time. The pandemic also had an effect on the Company’s ability to attain new customers or retain existing customers, and to collect on its outstanding accounts receivable, resulting in an increase of its allowance for doubtful accounts. The Company is not aware of any specific event or circumstance that would require an update to its estimates or judgments or a revision of the carrying value of its assets or liabilities. These estimates may change, as new events occur, and additional information is obtained. Actual results could differ materially from these estimates under different assumptions or conditions. During the year ended December 31, 2023, areas of the Company’s financial results and operations, other than credit losses, were not otherwise materially adversely impacted by the COVID-19 pandemic.

SUMMARY OF SIGNIFICANT ACCOUNTI

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Principles of Consolidation These consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP) and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated. Business Segments and Concentrations The Company uses the “management approach” to identify its reportable segments. The management approach requires companies to report segment financial information consistent with information used by management for making operating decisions and assessing performance as the basis for identifying the Company’s reportable segments. The Company manages its business as a single reporting segment. Customers in the United States accounted for 100% of our revenues. We do not have any property or equipment outside of the United States. Use of Estimates Preparing financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of Company assets and liabilities, including the allowance for credit losses, stock-based compensation, the deferred tax asset valuation allowance, and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reported period. Actual results could differ from those estimates. Risks and Uncertainties The Company operates in an industry that is subject to intense competition and changes in consumer demand. The Company’s operations are subject to significant risk and uncertainties including financial and operational risks and the potential of overall business failure. The Company has experienced, and in the future expects to continue to experience, variability in sales and net earnings. The factors expected to contribute to this variability include, among others, (i) the cyclical nature of the industry, (ii) general economic conditions in the various local markets in which the Company competes, including a potential general downturn in the economy, and (iii) the volatility of prices in connection with the Company’s service offerings. These factors, among others, make it difficult to project the Company’s operating results on a consistent basis. Fair Value of Financial Instruments The Company accounts for financial instruments at fair value, which as is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market participants at the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value: · Level 1—Valuation based on quoted market prices in active markets that the Company can access for identical assets or liabilities; · Level 2—Valuation based on quoted prices in active markets for similar assets and liabilities and inputs that are observable for the asset or liability; and · Level 3—Valuation based on unobservable inputs that are supported by little or no market activity, which require management’s best estimate of what market participants would use as fair value. Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair value. These financial instruments include accounts receivable, accounts payable and accrued expenses, and contract liabilities. At December 31, 2023 and December 31, 2022, the carrying amounts of these financial instruments approximated their fair values due to the short-term nature of these instruments. The fair value of the Company’s long-term debt approximates its carrying value based on current financing rates available to the Company. The Company does not have any other financial or non-financial assets or liabilities that would be characterized as Level 1, Level 2, or Level 3 instruments. Cash and Cash Equivalents and Concentrations of Risk For purposes of presentation in the consolidated statements of cash flows, the Company considers all highly liquid instruments with a maturity of three months or less at the purchase date and money market accounts to be cash equivalents. At December 31, 2023 and December 31, 2022, the Company did no The Company is exposed to credit risk on its cash in the event of default by the financial institutions to the extent account balances exceed the amount insured by the FDIC, which is $250,000. At December 31, 2023 and December 31, 2022, the Company did not experience any losses on cash balances in excess of FDIC insured limits. Any loss incurred or a lack of access to funds could have a significant impact on the Company’s consolidated financial condition, results of operations, and cash flows. For fiscal 2023 and 2022, sales of our products to two customers and one customer generated approximately 73 39 Accounts Receivable Effective January 1, 2023, the Company adopted Accounting Standards Update (ASU) 2016-13, Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments Accounts receivable represent customer obligations under normal trade terms and are stated at the amount management expects to collect from outstanding customer balances. Credit is extended to customers based on an evaluation of their financial condition and other factors. Interest is not accrued on overdue accounts receivable. The Company does not require collateral. Five and six of our customers combined accounted for approximately 61 42 The Company had net accounts receivable, net, of $ 34,628 340,935 388,112 Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for credit losses. The Company provides its allowance for credit losses based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. Accounts determined to be uncollectible losses are charged to operations when that determination is made. The allowance for credit losses for accounts receivable and the related activity, for the year ended December 31, 2023, are as follows: Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2022 $ 1,091,244 Provision for credit losses 66,666 Balance, December 31, 2023 $ 1,157,910 Bad debt expense (recovery) is recorded as a component of general and administrative expenses in the accompanying consolidated statements of operations. Impairment of Long-lived Assets Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists, in accordance with the provisions of ASC 360-10-35-15 “Impairment or Disposal of Long-Lived Assets.” If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. Property and Equipment Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided on the straight-line basis over the estimated useful lives of the assets. Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in current results of operations. Goodwill The Company’s goodwill represents the excess of the consideration transferred for the acquisition of Advangelists, LLC in December 2018 over the fair value of the underlying identifiable net assets acquired. Goodwill is not amortized but instead, it is tested for impairment at least annually. In the event that management determines that the value of goodwill has become impaired, the Company will record a charge in an amount equal to the excess of the reporting unit’s carrying amount over its fair value, not to exceed the total amount of goodwill allocated to the reporting unit during the fiscal quarter in which the determination is made. The Company performs its annual impairment tests of goodwill as of December 31st of each year, or more frequently, if certain indicators are present. Goodwill is required to be tested for impairment at the reporting unit level. A reporting unit is an operating segment or one level below the operating segment level, which is referred to as a component. Management identifies its reporting units by assessing whether components (i) have discrete financial information available, (ii) engage in business activities, and (iii) whether a segment manager regularly reviews the component’s operating results. Net assets and goodwill of acquired businesses are allocated to the reporting unit associated with the acquired business based on the anticipated organizational structure of the combined entities. If two or more components are deemed economically similar, those components are aggregated into one reporting unit when performing the annual goodwill impairment review. The Company has one reporting unit as of December 31, 2023, and 2022. No Intangible Assets In December 2018, the Company acquired the majority of its intangible assets through its acquisition of Advangelists LLC, which included customer relationships and the ATOS platform technology. The Company amortizes its identifiable definite-lived intangible assets over an estimated period of 5 Capitalized Software Development Costs In accordance with ASC 350-40, Internal Use Software, the Company capitalizes certain internal-use software development costs associated with creating and enhancing internally developed software related to its platforms. Software development activities generally consist of three stages (i) the research and planning stage, (ii) the application and development stage, and (iii) the post-implementation stage. Costs incurred in the research and planning stage and in the post-implementation stage of software development, or other maintenance and development expenses that do not meet the qualification for capitalization, are expensed as incurred. Costs incurred in the application and development stage, including significant enhancements and upgrades, are capitalized. These costs include personnel and related employee benefits expenses for employees or consultants directly associated with and who devote time to software projects and external direct costs of materials obtained in developing the software. These software developments and acquired technology are amortized on a straight-line basis over the estimated useful life of five years upon the initial release of the software or additional features. The Company reviews the software development costs for impairment when circumstances indicate their carrying amounts may not be recoverable. If the carrying value of an asset group is not recoverable, the Company recognizes an impairment loss for the excess of carrying value over the fair value in its consolidated statements of operations. See Note 3 for further details. Derivative Financial Instruments The Company analyzes all financial instruments with features of both liabilities and equity under FASB ASC Topic No. 480, (ASC 480), Distinguishing Liabilities from Equity Derivatives and Hedging Terms of financial instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required to be accounted for separately from the host contract under ASC 815 and recorded on the balance sheet at fair value. Derivative liabilities are remeasured to reflect fair value at each reporting period, with any increase or decrease in the fair value being recorded in results of operations. The Company generally incorporates a binomial model to determine fair value. Upon conversion of a debt instrument where an embedded conversion option has been bifurcated and accounted for separately as a derivative liability, the Company records the resulting shares issued at fair value, derecognizes all related debt principal, derivative liability, and debt discount, and recognizes a net gain or loss on debt extinguishment. Equity instruments that are initially classified as equity that become subject to reclassification under ASC 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. As of December 31, 2023 and 2022, the Company had no Debt Issuance Costs and Debt Discounts Debt discounts, debt issuance costs paid to lenders or third parties, and other original issue discounts on debt, are recorded as debt discount or debt issuance costs and amortized to interest expense in the consolidated statements of operations, over the term of the underlying debt instrument, using the effective interest method, with the unamortized portion reported net with related principal outstanding on the consolidated balance sheet. For the year ended December 31, 2023, the Company recorded $ 738,142 no Revenue Recognition The Company’s revenues are generated from internet advertising, the Company recognizes revenue in accordance with ASC 606, Revenue from Contracts with Customers Identify the contract with a customer. A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to these services, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical payment experience or, in the case of a new customer, published credit and financial information pertaining to the customer. Identify the performance obligations in the contract. Performance obligations promised in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services is separately identifiable from other promises in the contract. To the extent a contract includes multiple promised services (performance obligations), the Company must apply judgment to determine whether promised services are capable of being distinct and distinct in the context of the contract. If these criteria are not met the promised services are accounted for as a combined performance obligation. Currently, the Company does not have any contracts that contain multiple performance obligations. Determine the transaction price. The transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring services to the customer. To the extent the transaction price includes variable consideration, the Company estimates the amount of variable consideration that should be included in the transaction price utilizing either the expected value method or the most likely amount method depending on the nature of the variable consideration. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue under the contract will not occur. None of the Company’s contracts as of December 31, 2023, and 2022 contained a significant financing component or variable consideration terms. Allocate the transaction price to performance obligations in the contract. If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. However, if a series of distinct services that are substantially the same qualifies as a single performance obligation in a contract with variable consideration, the Company must determine if the variable consideration is attributable to the entire contract or to a specific part of the contract. Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative standalone selling price basis unless the transaction price is variable and meets the criteria to be allocated entirely to a performance obligation or to a distinct service that forms part of a single performance obligation. Recognize revenue when or as the Company satisfies a performance obligation. The Company satisfies performance obligations at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised service to a customer. Under both managed services arrangements or self-service arrangements, the Company’s promised services under the contracts include identification, bidding and purchasing of advertisement opportunities. The Company also generally has discretion in establishing the pricing of the ads. Since the Company is controlling the promise to deliver the contracted services, the Company is considered the principal in all arrangements for revenue recognition purposes. The performance obligations are satisfied, and revenue recognition, primarily upon publication of customer advertising content. All revenues recognized were derived from internet advertising for the years ended December 31, 2023, and 2022. Payment terms and conditions vary by contract, although terms generally include a requirement of payment within 30 to 90 days. Contract Liabilities Contract liabilities represent deposits made by customers before the satisfaction of performance obligation and recognition of revenue. Upon completion of the performance obligation(s) that the Company has with the customer based on the terms of the contract, the liability for the customer deposit is relieved and revenue is recognized. As of December 31, 2023 and 2022, there were $ 195,135 193,598 Advertising Advertising costs are expensed as incurred. Advertising costs are included as a component of general and administrative expenses in the consolidated statements of operations. Advertising costs incurred were insignificant for the years ended December 31, 2023 and 2022. Stock-Based Compensation The Company accounts for our stock-based compensation, including stock options and common stock warrants, under ASC 718 Compensation – Stock Compensation, In connection with certain financing, consulting and collaboration arrangements, the Company may issue warrants to purchase shares of its common stock. The outstanding warrants are standalone instruments that are not puttable or mandatorily redeemable by the holder and are classified as equity awards. The fair value of stock-based compensation is generally determined using the Black-Scholes valuation model as of the date of the grant or the date at which the performance of the services is completed (measurement date). When determining fair value of stock-based compensation, the Company considers the following assumptions in the Black-Scholes model: · Exercise price, · Expected dividends, · Expected volatility, · Risk-free interest rate; and · Expected life of option Income Taxes The Company accounts for income tax using the asset and liability method prescribed by ASC 740, Income Taxes . The Company follows the accounting guidance for uncertainty in income taxes using the provisions of ASC 740. Using that guidance, tax positions initially need to be recognized in the consolidated financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. As of December 31, 2023, and 2022, the Company did not identify any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements. The Company recognizes interest and penalties, if any, related to recognized uncertain income tax positions, in other expense. No interest and penalties related to uncertain income tax positions were recorded for the years ended December 31, 2023, and 2022. Open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the filing date. Tax years subject to examination by the state jurisdictions generally remain open for up to four years from the filing date. Related Parties Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal with if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. Recent Issued Accounting Pronouncement We consider the applicability and impact of all new accounting pronouncements on our consolidated financial position, results of operations, stockholders’ deficit, cash flows, or presentation thereof. Management has evaluated all recent accounting pronouncements as issued by the Financial Accounting Standards Board (FASB) through the date these consolidated financial statements were available to be issued and found no recent accounting pronouncements issued, but not yet effective, that when adopted, will have a material impact on the consolidated financial statements of the Company. Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions: Recently Adopted Accounting Pronouncements Financial Instrument – Credit Losses: Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments Accounting for Contract Assets and Contract Liabilities from Contracts with Customers: Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers

INTANGIBLE ASSETS

INTANGIBLE ASSETS	12 Months Ended
	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
INTANGIBLE ASSETS	NOTE 3: INTANGIBLE ASSETS Definite-Lived Intangible Assets The Company’s definite-lived intangible assets consist of capitalized software development costs and a customer relationship asset acquired through the Advangelists, LLC acquisition in 2018. The intangible assets are being amortized over their estimated useful lives of five years. The Company periodically evaluates the reasonableness of the useful lives of these assets. These assets are also reviewed for impairment or obsolescence when events or circumstances indicate that the carrying amount may not be recoverable. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized in the amount by which the carrying amount of the asset exceeds the fair value of the asset. Schedule of intangible assets Useful Life December 31, 2023 December 31, 2022 Customer relationships 5 $ 3,003,676 $ 3,003,676 Less accumulated amortization (2,927,188 ) (2,357,392 ) Net carrying value, customer relationships $ 76,488 $ 646,284 Software development costs 5 $ 2,157,932 $ – Less accumulated amortization (108,024 ) – Net carrying value, software development costs $ 2,049,908 $ – During the years ended December 31, 2023 and 2022, the Company recognized $ 569,796 600,735 For the year ended December 31, 2023, the Company capitalized a total of approximately $ 2,158,000 864,000 1,294,000 108,024 Future annual amortization of customer relationships and ATOS4P software development costs for products being marketed at December 31, 2023, is as follows: Schedule of future annual amortization of intangible assets Software Development Costs Customer Relationships 2024 $ 172,836 $76,488 2025 172,836 – 2026 172,836 – 2027 172,836 – 2028 64,813 – Total $ 756,156 $76,488

DEBT

DEBT	12 Months Ended
	Dec. 31, 2023
Debt Disclosure [Abstract]
DEBT	NOTE 4 – DEBT Small Business Administration Loan In June 2020, the Company received an Economic Injury Disaster Loan of $ 150,000 731 13,594 163,885 Investor Note Payable On December 30, 2022, the Company and Walleye Opportunities Master Fund Ltd, a Cayman Islands company (the Investor), entered into a Securities Purchase Agreement (the SPA) for the Investor to purchase from the Company (i) a senior secured 20% original issue discount (OID) nine-month promissory note in an aggregate gross principal amount of $ 1,437,500 287,500 1,150,000 174,242 In conjunction with the SPA, the Company issued 34,849 138,500 1,011,500 163,000 The Investor Note will only become convertible into common stock upon the occurrence of an Event of Default under and as defined in the Investor Note on terms set forth in the Investor Note. This Investor Note matures and was payable on or before September 30, 2023, and it provided that the Investor may demand prepayment after March 31, 2023 and before the maturity date, provided that the purchasers of securities in a future public offering by the Company, as defined in the SPA, who hold the purchased Company securities at the time the prepayment demand, unanimously consent to the prepayment. The Company granted a security interest in all of its assets to the Investor as collateral for its obligations under the Investor Note pursuant to a Security Agreement. In addition, the Company’s subsidiaries guaranteed the obligations of the Company under the Investor Note pursuant to a Subsidiary Guarantee and granted a first lien security interest in all of their assets to the Investor as additional collateral pursuant to the Security Agreement. All securities sold in the above-described transaction contain certain piggy-back registration rights after the completion of the Company’s February 2023 Offering. On June 30, 2023, the secured debt was paid in full through the proceeds of the Company’s June 2023 Offering. See Note 6. The aforementioned Investor Warrant was deemed to be an equity-classified derivative instrument with a fair value of $1,526,363 at the date of closing on the SPA, incorporating the use of the Black-Scholes valuation model, and the Incentive Shares were deemed to have a fair value of $318,863 based on the closing market price of the Company’s common stock on the day preceding the closing of the Agreement. Per accounting guidance under ASC 815, the Company recorded the fair values of the Investor Warrant and Incentive Shares based on the relative fair value allocation method, which allocates fair values as a percentage of total fair value of the debt, Investor Warrant, and Incentive Shares, in proportion to the net proceeds received (after deducting fees paid to lender) under the Investor Note of $1,150,000. As a result of applying the relative fair value allocation method, the Investor Warrant was assigned a relative fair value of $ 586,040 122,426 1,134,466 738,142 396,322 Merchant Agreement In November 2023, the Company entered into an agreement for the purchase and sale of future receivables (Merchant Agreement) with a financial institution for the sale of future receivables in exchange for $ 200,000 272,000 25,000 Salkind October 2023 Loan On October 10, 2023, the Company received a $ 300,000 November 30, 2023 15 0.70 300,000 Following is a summary of debt outstanding at December 31: Schedule of debt outstanding December 31, December 31, Small Business Administration Loan $ – $ 150,000 Merchant Agreement 168,717 – Total Debt 168,717 150,000 Current portion of debt 168,717 – Long-term portion of debt $ – $ 150,000

INCOME TAXES

INCOME TAXES	12 Months Ended
	Dec. 31, 2023
Income Tax Disclosure [Abstract]
INCOME TAXES	NOTE 5 – INCOME TAXES The Company has federal net operating loss carryforwards (“NOL’s) of approximately $ 59,080,000 53,838,000 180,000 The tax effects of temporary differences which give rise to deferred tax assets are summarized as follows: Schedule of deferred tax assets December 31, 2023 2022 Deferred tax assets Net operating losses $ 14,929,000 $ 13,433,000 Accounts receivable 302,000 286,000 Valuation allowance (15,097,000 ) (13,585,000 ) Net deferred tax assets 134,000 134,000 Deferred tax liabilities Property and equipment (134,000 ) (134,000 ) Net deferred tax assets $ – $ – The change in the Company’s valuation allowance was an increase of $ 1,512,000 3,045,000 A reconciliation of the federal statutory rate to the Company’s effective tax rate is as follows: Schedule of effective tax rate Year Ended December 31, 2023 2022 Federal income tax at statutory rates (21.00 ) (21.00 ) Change in deferred tax asset valuation allowance 25.00 25.00 Other (4.00 ) (4.00 ) Income taxes at effective rates 0.00 0.00

STOCKHOLDERS_ EQUITY

STOCKHOLDERS’ EQUITY	12 Months Ended
	Dec. 31, 2023
Equity [Abstract]
STOCKHOLDERS’ EQUITY	NOTE 6 – STOCKHOLDERS’ EQUITY On August 7, 2023, the Company effected a 1-for-15 reverse stock split 14,162 The Company’s authorized capital stock consists of 105,000,000 shares, comprised of 100,000,000 0.0001 5,000,000 0.0001 Of the 5,000,000 shares of preferred stock authorized, the Board of Directors has designated the following: · 1,500,000 none · 1,250,000 31,413 · 1,250 · 1,500 none · 2 · 70,000 61,688 · One 1 none · 300,789 none · 770,000 768,473 Rights Under Preferred Stock The Company’s classes of preferred stock include the following provisions: Optional Conversion Rights of Preferred Stock · Series AA – one share convertible into 3.33 · Series AAA – one share convertible into 6.67 · Series C – one share convertible into 6,667 · Series E – one share at a rate of its Stated Value, as defined, divided by $ 0.08 · Series G – one share convertible into shares of common stock at a rate of its Stated Value ($ 5.00 0.50 · Series H – one share convertible into shares of common stock at a rate of its Stated Value ($ 2.00 0.20 Redemption Rights Series E preferred stock is redeemable at any time upon 30 days’ written notice by the Company and the shareholders, at a rate of 100% of the Stated Value, as defined. Warrant Coverage Series C preferred stock carries 100% warrant coverage upon preferred stock conversion, warrants exercisable through September 30, 2023, at an exercise price of $ 60 Mandatory Conversion Right Any outstanding shares of Series G Preferred Stock shall automatically convert into common stock based on the Series G Conversion Ratio in the event that the closing sales price of the Company’s common stock for ten (10) consecutive trading days closes over $ 5.00 Any outstanding shares of Series H Preferred Stock shall automatically convert into common stock based on the Series H Conversion Ratio at the earlier of (i) December 31, 2026, or (ii) at such time as the closing sale price of the Company’s common stock exceeds $ 2.00 Mandatory Dividend Commencing after the later of (i) the first day of the calendar month after the month in which the Series G share are issued or (ii) January 2, 2024, the holders of outstanding shares of Series G Preferred Stock shall receive a monthly dividend of 20% of the Stated Value per share. The dividend shall be paid at the election of the majority holder of the Series G Preferred Stock in cash or in common stock. Commencing January 2, 2024, the holders of outstanding shares of Series H Preferred Stock shall receive a monthly dividend of 1% of the Stated Value per share. The dividend shall be paid at the election of the majority holder of the Series H Preferred Stock in cash or in common stock. If the election is for cash payment, the Company has the right to deliver a one-year secured note bearing interest at the rate of 15% per annum in lieu of paying cash. Liquidation Preference The Series G and Series H Preferred Stock have a liquidation preference of the Stated Value per share plus accrued and unpaid dividends. Shares Issued for Services In March 2022, the Company entered into a consulting agreement with John Columbia, Inc. to provide business advisory services. As compensation under the agreement, the Company issued 3,333 84,500 On October 6, 2023, the Company entered into a one-year consulting contract with Mr. Gene Salkind, its Chairman of the Board, to provide business consulting services to the Company. Mr. Salkind received 150,000 103,500 In December 2023, the Company entered into a one-year consulting contract with an unrelated party. In accordance with said contract, the consultant received a signing bonus of $ 25,000 100,000 14,000 200,000 3 0.20 25,000 12,500 64,000 3,690 60,310 Common Stock Issued Upon Conversion of Debt During 2022, a total of $ 2,562,500 118,422 855,296 59,211 During 2022, the remaining $ 250,000 6,807 101,000 100,000 8,425 1,807 108,425 Common Stock Issued in Conjunction with Debt Issuance On December 30, 2022, the Company and Walleye Opportunities Master Fund Ltd, a Cayman Islands company (the Investor), entered into a Securities Purchase Agreement (the Agreement) for the Investor to purchase from the Company (i) a senior secured 20% original issue discount (OID) nine-month promissory note in an aggregate gross principal amount of $ 1,437,500 287,500 1,150,000 174,242 In conjunction with the Agreement, the Company issued 34,849 138,500 1,011,500 163,000 The Investor Note will only become convertible into common stock upon the occurrence of an Event of Default under and as defined in the Investor Note on terms set forth in the Investor Note. This Investor Note matures and is payable on or before September 30, 2023, and it provides that the Investor may demand prepayment after March 31, 2023, and before the maturity date, provided that the purchasers of securities in a future public offering by the Company, as defined in the Agreement, who hold the purchased Company securities at the time the prepayment demand, unanimously consent to the prepayment. The Company granted a security interest in all of its assets to the Investor as collateral for its obligations under the Investor Note pursuant to a Security Agreement. In addition, the Company’s subsidiaries guaranteed the obligations of the Company under the Investor Note pursuant to a Subsidiary Guarantee and granted a first lien security interest in all their assets to the Investor as additional collateral pursuant to the Security Agreement. All securities sold in the above-described transaction contain certain piggy-back registration rights after the completion of our February 2023 Offering (see Note 6 to the consolidated financial statements). As of June 30, 2023, the secured debt was paid in full through the proceeds of our June 2023 Offering. The aforementioned Investor Warrant was deemed to be an equity-classified derivative instrument with a fair value of $1,526,363 at the date of closing on the Agreement, incorporating the use of the Black-Scholes valuation model, and the Incentive Shares were deemed to have a fair value of $318,863 based on the closing market price of the Company’s common stock on the day preceding the closing of the Agreement. Per accounting guidance under ASC 815, the Company recorded the fair values of the Investor Warrant and Incentive Shares based on the relative fair value allocation method, which allocates fair values as a percentage of total fair value of the debt, Investor Warrant, and Incentive Shares, in proportion to the net proceeds received under the Investor Note of $1,150,000. As a result of applying the relative fair value allocation method, the Investor Warrant was assigned a relative fair value of $ 586,040 122,426 377,149 396,322 Common Stock Issued for Cash During the year ended December 31, 2022, the Company issued 61,497 1,187,500 February 2023 Public Offering On February 13, 2023, the Company entered into an underwriting agreement (the Underwriting Agreement) with Spartan Capital Securities, LLC (the Underwriter) relating to a public offering of 251,842 285,792 3,207,500 806,452 403,226 6.975 Each pre-funded warrant is exercisable at any time, until fully exercised, to purchase one share of common stock at an exercise price of $ 0.0015 6.975 2,419,355 Pursuant to the terms of the Underwriter agreement, and as partial consideration to the Underwriter, the Company issued a warrant for the purchase of 26,882 7.6725 120,968 242,500 Between the closing of the February 2023 Offering and June 30, 2023, investors holding pre-funded warrants converted all their pre-funded warrants into 285,792 403,226 June 2023 Public Offering On June 30, 2023, Mobiquity Technologies, Inc. closed on a public offering selling an aggregate of 375,000 1,625,000 1,625,000 1.50 1.4985 3,000,000 472,001 0.0015 2,528,000 1,437,500 20 478,334 478,334 2,588,333 Other 2023 Stock Transactions In April 2023, the Board of Directors or the Compensation Committee of the Company’s Board of Directors approved the following transactions: · Grant of 6,667 2.505 · Grant of 3,333 · Grant of 2,000 5,000 2.505 · Grant of 4,791 12,000 2.505 · Issuance of a total of 31,891 2.52 80,411 Share prices used in the above transaction were based on the market price of the Company’s common stock on the consummation dates of the transactions. Salkind October 2023 Loan Conversion and Series G Preferred Stock Issuance Effective November 7, 2023, Mr. Gene Salkind and parties associated with him (the “Series G Preferred Shareholders”), invested $ 1,503,495 300,789 1,200,000 300,000 3,495 0.50 5.00 Series H Preferred Stock Issuances On December 18, 2023, the Series G Preferred Shareholders agreed to exchange all 300,789 751,730 33,000 16,500 0.20 2.00

STOCK OPTION PLANS AND WARRANTS

STOCK OPTION PLANS AND WARRANTS	12 Months Ended
	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
STOCK OPTION PLANS AND WARRANTS	NOTE 7 – STOCK OPTION PLANS AND WARRANTS During Fiscal 2005, the Company established, and the stockholders approved, an Employee Benefit and Consulting Services Compensation Plan (the “2005 Plan”) for the granting of up to 334 non-statutory and incentive stock options and stock awards to directors, officers, consultants and key employees of the Company. On June 9, 2005, the Board of Directors amended the Plan to increase the number of stock options and awards to be granted under the Plan to 667 shares. During Fiscal 2009, the Company established a plan of long-term stock-based compensation incentives for selected Eligible Participants of the Company covering 667 shares. This plan was adopted by the Board of Directors and approved by stockholders in October 2009 (the “2009 Plan”). In September 2013, the Company’s stockholders approved an increase in the number of shares covered by the 2009 Plan to 1,667 shares. In the first quarter of 2016, the Board approved, and stockholders ratified a 2016 Employee Benefit and Consulting Services Compensation Plan covering 1,667 shares (the “2016 Plan”) and approved moving all options which exceeded the 2009 Plan limits to the 2016 Plan. In December 2018, the Board of Directors adopted and in February 2019 the stockholders ratified the 2018 Employee Benefit and Consulting Services Compensation Plan covering 5,000 shares (the “2018 Plan”). On April 2, 2019, the Board approved the “2019 Plan” identical to the 2018 Plan, except that the 2019 Plan covers 10,000 shares. The 2019 Plan required stockholder approval by April 2, 2020, to be able to grant incentive stock options under the 2019 Plan. On October 13, 2021, the Board approved the “2021 Plan” identical to the 2018 Plan, except that the 2021 Plan covers 73,334 shares. The 2021 Plan required stockholder approval by October 13, 2022, to be able to grant incentive stock options under the 2021 Plan. On April 17, 2023, the Board approved an Equity Participation Plan similar to the Plans described herein, except that this Plan also provides for the grant of Restricted Unit Awards (the “2023 EP Plan”). Under the 2023 EP Plan, which was approved by stockholders on May 15, 2023, a maximum of 166,667 2,000,000 In March of 2022, Anne S. Provost was elected to the board of directors and was granted 1,667 68.55 In April of 2022 and April 2023, Dean Julia was granted 833 23.25 3.30 In March and April 2023, Nate Knight and Byron Booker were each granted 1,667 3.30 On December 19, 2023, the board approved, under the 2023 Plan, granting five-year Non-Statutory Stock Options to purchase 1,800,000 0.20 All stock options under the Plans are granted at or above the fair market value of the common stock at the grant date. Employee and non-employee stock options vest over varying periods and generally expire either 5 or 10 years from the grant date. The fair value of options at the date of grant was estimated using the Black-Scholes option pricing model. For option grants, the Company will take into consideration payments subject to Stock Compensation. Schedule of assumptions used Year Ended 2023 2022 Expected volatility 165 229 194 Expected dividend yield – – Risk-free interest rate 3.43 4.15 2.14 2.55 Expected term (in years) 5.00 10.00 6.75 Schedule of options outstanding Share Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2022 76,439 $ 250.35 8.39 $ – Granted 2,500 $ 53.40 8.72 $ – Cancelled & expired (713 ) $ 326.55 – $ – Outstanding, December 31, 2022 78,226 $ 243.30 7.44 $ – Granted 1,804,167 $ 0.21 4.97 $ – Cancelled & expired (6,118 ) $ – – $ – Outstanding, December 31, 2023 1,876,275 $ 9.11 5.05 $ 252,000 Options exercisable, December 31, 2023 1,876,270 $ 9.12 5.05 $ 252,000 The weighted-average grant-date fair value of options granted during fiscal 2023, was $ 0.21 The aggregate intrinsic value of options outstanding and options exercisable on December 31, 2023, is calculated as the difference between the exercise price of the underlying options and the market price of the Company’s common stock for the shares that had exercise prices lower than the $ 0.34 306,929 83,605 As of December 31, 2023, the unamortized compensation cost related to unvested stock option awards is $ 1,176 936 240 Warrants During fiscal 2022, the Company issued 59,211 60.00 1,000 During the fiscal year ended December 31, 2023, the Company issued a total of 2,849,551 174,242 850,308 285,792 February 14, 2028 1,625,000 478,333 200,000 0.20 The weighted average assumptions made in calculating the fair value of warrants granted during the years ended December 31, 2023 and 2022, are as follows: Schedule of warrant assumptions Year Ended December 31, 2023 2022 Expected volatility 277 163 198 Expected dividend yield – – Risk-free interest rate 4.71 1.62 4.25 Expected term (in years) 1.50 3.00 5.00 Schedule of warrants outstanding Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2022 253,348 $ 227.85 4.68 $ – Granted 60,211 $ 60.15 8.61 $ – Cancelled & expired (1,305 ) $ 340.95 – $ – Outstanding, December 31, 2022 312,254 $ 195.15 4.73 $ – Granted 2849,551 $ 3.36 4.25 $ – Exercised* (2,448,427 ) $ 3.36 – $ – Expired (60,019 ) $ – – $ – Outstanding, December 31, 2023 653,358 $ 58.54 4.20 $ 28,000 Warrants exercisable, December 31, 2023 653,358 $ 58.54 4.20 $ 28,000 * Includes 285,792 of pre-funded warrants with a purchase price of $6.98 per share, paid upon grant of warrants in February 2023 and 478,333 of pre-funded warrants with a purchase price of $1.50 per share, paid upon grant of warrant in June 2023. Also includes warrants exercised under a cashless exercise provision resulting in the issuance of 537,634 common shares.

EARNINGS (LOSS) PER SHARE

EARNINGS (LOSS) PER SHARE	12 Months Ended
	Dec. 31, 2023
Earnings Per Share [Abstract]
EARNINGS (LOSS) PER SHARE	NOTE 8 – EARNINGS (LOSS) PER SHARE Pursuant to ASC 260, Earnings Per Share, Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period. Potentially dilutive common shares may consist of common stock issuable for stock options and warrants (using the treasury stock method), convertible notes and common stock issuable. These common stock equivalents may be dilutive in the future. In the event of a net loss, diluted loss per share is the same as basic loss per share since the effect of the potential common stock equivalents upon conversion would be anti-dilutive. The following potentially dilutive equity securities outstanding as of December 31, 2023 and 2022 are as follows: Schedule of anti dilutive securities December 31, 2023 December 31, 2022 Convertible notes payable and accrued interest – 3,926 Stock options 1,876,275 78,226 Warrants 653,358 312,254 Series AAA preferred stock 209,525 – Series H preferred stock 7,684,730 – Total common stock equivalents 10,423,888 394,406

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	12 Months Ended
	Dec. 31, 2023
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 9 – COMMITMENTS AND CONTINGENCIES Litigation Michael Trepeta, a former Co-CEO and director of the Company, filed a lawsuit against the Company and its subsidiary, Mobiquity Networks in April 2023 in the New York State Supreme Court, Nassau County. The claims stem from a Separation Agreement and Release that Mr. Trepeta and the Company entered into six years ago in April 2017 which terminated Mr. Trepeta’ s employment agreement and discontinued his employment and directorship with the Company, among other things, by mutual agreement. Mr. Trepeta also gave the Company a release in the Separation Agreement and Release. Mr. Trepeta has claimed that the Company fraudulently induced him to enter into the Separation Agreement and Release; that the Company breached Mr. Trepeta’ s employment agreement; and that the Company breached its covenant of good faith and fair dealing and its fiduciary duty. Mr. Trepeta is claiming not less than $2.5 Million in damages. Based on the Company’s initial internal review of the situation, the Company believes the claims lack merit and it intends to vigorously defend same. In December 2023, the Company was notified that its motion to dismiss Mr. Trepeta’s action was granted but Mr. Trepeta has filed a notice of appeal. Due to uncertainties inherent in litigation, the Company cannot predict the outcome of this matter at this time.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	12 Months Ended
	Dec. 31, 2023
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 10 – SUBSEQUENT EVENTS Issuance of Common Stock for Settlement of Liabilities In January 2024, the Company issued 100,000 shares of its common stock in full settlement of vendor liabilities outstanding at an amount equal to approximately $50,000. In March 2024, the Company issued 18,000 shares of its common stock in settlement of an outstanding vendor liabilities at an amount equal to $12,000 stock at per share prices ranging from $0.50 to $1.00. Merchant Agreement In February 2024, the Company entered into an agreement for the purchase and sale of future receivables (Merchant Agreement) with a financial institution for the sale of future receivables in exchange for $150,000 in funding (the Purchase Price). The Purchase Price is to be repaid through daily payments representing 10% of future customer payments on receivables until a total of approximately $179,000 is paid. In connection with the Merchant Agreement, and as additional consideration, the Company has agreed to issue shares of its Common Stock to the financial institution in an amount equal to 5% of the Purchase Price. The number of shares issued is equal to 5% of the Purchase Price divided by the average closing per share price of the common stock for the previous twenty (20) days from the signed date of the Merchant Agreement. The balance of the Merchant Agreement funding is expected to be repaid in full during 2024. Promissory Notes In February 2024, Dr. Salkind, Board Chair, loaned the Company $150,000 of short-term debt financing for working capital. The loan is payable on demand. On March 13, 2024, the Company issued a promissory note in the principal amount of $126,500 with an Original Issue Discount of $16,500. Interest is charged on the principal at 14% upon issuance of the promissory note, totaling $17,710, and is payable, along with principal, in five individual payments commencing September 15, 2024 through the maturity date of January 15, 2025. Solely upon an event of default, and at the option of the holder of the promissory note, all amounts outstanding under the promissory note become convertible into shares of the Company’s common stock, at a conversion price equal to 65% of the lowest trading price of the Company’s common stock during the ten trading days prior to the conversion date. In the event of default, the note shall become due and payable at 150% of the outstanding principal amount of the note plus accrued and unpaid interest, plus any other amounts owed under the note. Issuance of Common Stock for Cash Between January and March 2024, the Company raised a total of $365,000 in cash from various accredited investors in conjunction with common stock subscription agreements, resulting in the issuance of a total of 1,053,334 shares at per share prices ranging from $0.30 to $0.60.

SUMMARY OF SIGNIFICANT ACCOUN_2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
Principles of Consolidation	Principles of Consolidation These consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP) and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated.
Business Segments and Concentrations	Business Segments and Concentrations The Company uses the “management approach” to identify its reportable segments. The management approach requires companies to report segment financial information consistent with information used by management for making operating decisions and assessing performance as the basis for identifying the Company’s reportable segments. The Company manages its business as a single reporting segment. Customers in the United States accounted for 100% of our revenues. We do not have any property or equipment outside of the United States.
Use of Estimates	Use of Estimates Preparing financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of Company assets and liabilities, including the allowance for credit losses, stock-based compensation, the deferred tax asset valuation allowance, and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reported period. Actual results could differ from those estimates.
Risks and Uncertainties	Risks and Uncertainties The Company operates in an industry that is subject to intense competition and changes in consumer demand. The Company’s operations are subject to significant risk and uncertainties including financial and operational risks and the potential of overall business failure. The Company has experienced, and in the future expects to continue to experience, variability in sales and net earnings. The factors expected to contribute to this variability include, among others, (i) the cyclical nature of the industry, (ii) general economic conditions in the various local markets in which the Company competes, including a potential general downturn in the economy, and (iii) the volatility of prices in connection with the Company’s service offerings. These factors, among others, make it difficult to project the Company’s operating results on a consistent basis.
Fair Value of Financial Instruments	Fair Value of Financial Instruments The Company accounts for financial instruments at fair value, which as is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market participants at the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value: · Level 1—Valuation based on quoted market prices in active markets that the Company can access for identical assets or liabilities; · Level 2—Valuation based on quoted prices in active markets for similar assets and liabilities and inputs that are observable for the asset or liability; and · Level 3—Valuation based on unobservable inputs that are supported by little or no market activity, which require management’s best estimate of what market participants would use as fair value. Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair value. These financial instruments include accounts receivable, accounts payable and accrued expenses, and contract liabilities. At December 31, 2023 and December 31, 2022, the carrying amounts of these financial instruments approximated their fair values due to the short-term nature of these instruments. The fair value of the Company’s long-term debt approximates its carrying value based on current financing rates available to the Company. The Company does not have any other financial or non-financial assets or liabilities that would be characterized as Level 1, Level 2, or Level 3 instruments.
Cash and Cash Equivalents and Concentrations of Risk	Cash and Cash Equivalents and Concentrations of Risk For purposes of presentation in the consolidated statements of cash flows, the Company considers all highly liquid instruments with a maturity of three months or less at the purchase date and money market accounts to be cash equivalents. At December 31, 2023 and December 31, 2022, the Company did no The Company is exposed to credit risk on its cash in the event of default by the financial institutions to the extent account balances exceed the amount insured by the FDIC, which is $250,000. At December 31, 2023 and December 31, 2022, the Company did not experience any losses on cash balances in excess of FDIC insured limits. Any loss incurred or a lack of access to funds could have a significant impact on the Company’s consolidated financial condition, results of operations, and cash flows. For fiscal 2023 and 2022, sales of our products to two customers and one customer generated approximately 73 39
Accounts Receivable	Accounts Receivable Effective January 1, 2023, the Company adopted Accounting Standards Update (ASU) 2016-13, Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments Accounts receivable represent customer obligations under normal trade terms and are stated at the amount management expects to collect from outstanding customer balances. Credit is extended to customers based on an evaluation of their financial condition and other factors. Interest is not accrued on overdue accounts receivable. The Company does not require collateral. Five and six of our customers combined accounted for approximately 61 42 The Company had net accounts receivable, net, of $ 34,628 340,935 388,112 Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for credit losses. The Company provides its allowance for credit losses based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. Accounts determined to be uncollectible losses are charged to operations when that determination is made. The allowance for credit losses for accounts receivable and the related activity, for the year ended December 31, 2023, are as follows: Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2022 $ 1,091,244 Provision for credit losses 66,666 Balance, December 31, 2023 $ 1,157,910 Bad debt expense (recovery) is recorded as a component of general and administrative expenses in the accompanying consolidated statements of operations.
Impairment of Long-lived Assets	Impairment of Long-lived Assets Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists, in accordance with the provisions of ASC 360-10-35-15 “Impairment or Disposal of Long-Lived Assets.” If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets.
Property and Equipment	Property and Equipment Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided on the straight-line basis over the estimated useful lives of the assets. Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in current results of operations.
Goodwill	Goodwill The Company’s goodwill represents the excess of the consideration transferred for the acquisition of Advangelists, LLC in December 2018 over the fair value of the underlying identifiable net assets acquired. Goodwill is not amortized but instead, it is tested for impairment at least annually. In the event that management determines that the value of goodwill has become impaired, the Company will record a charge in an amount equal to the excess of the reporting unit’s carrying amount over its fair value, not to exceed the total amount of goodwill allocated to the reporting unit during the fiscal quarter in which the determination is made. The Company performs its annual impairment tests of goodwill as of December 31st of each year, or more frequently, if certain indicators are present. Goodwill is required to be tested for impairment at the reporting unit level. A reporting unit is an operating segment or one level below the operating segment level, which is referred to as a component. Management identifies its reporting units by assessing whether components (i) have discrete financial information available, (ii) engage in business activities, and (iii) whether a segment manager regularly reviews the component’s operating results. Net assets and goodwill of acquired businesses are allocated to the reporting unit associated with the acquired business based on the anticipated organizational structure of the combined entities. If two or more components are deemed economically similar, those components are aggregated into one reporting unit when performing the annual goodwill impairment review. The Company has one reporting unit as of December 31, 2023, and 2022. No
Intangible Assets	Intangible Assets In December 2018, the Company acquired the majority of its intangible assets through its acquisition of Advangelists LLC, which included customer relationships and the ATOS platform technology. The Company amortizes its identifiable definite-lived intangible assets over an estimated period of 5 Capitalized Software Development Costs In accordance with ASC 350-40, Internal Use Software, the Company capitalizes certain internal-use software development costs associated with creating and enhancing internally developed software related to its platforms. Software development activities generally consist of three stages (i) the research and planning stage, (ii) the application and development stage, and (iii) the post-implementation stage. Costs incurred in the research and planning stage and in the post-implementation stage of software development, or other maintenance and development expenses that do not meet the qualification for capitalization, are expensed as incurred. Costs incurred in the application and development stage, including significant enhancements and upgrades, are capitalized. These costs include personnel and related employee benefits expenses for employees or consultants directly associated with and who devote time to software projects and external direct costs of materials obtained in developing the software. These software developments and acquired technology are amortized on a straight-line basis over the estimated useful life of five years upon the initial release of the software or additional features. The Company reviews the software development costs for impairment when circumstances indicate their carrying amounts may not be recoverable. If the carrying value of an asset group is not recoverable, the Company recognizes an impairment loss for the excess of carrying value over the fair value in its consolidated statements of operations. See Note 3 for further details.
Derivative Financial Instruments	Derivative Financial Instruments The Company analyzes all financial instruments with features of both liabilities and equity under FASB ASC Topic No. 480, (ASC 480), Distinguishing Liabilities from Equity Derivatives and Hedging Terms of financial instruments are reviewed to determine whether or not they contain embedded derivative instruments that are required to be accounted for separately from the host contract under ASC 815 and recorded on the balance sheet at fair value. Derivative liabilities are remeasured to reflect fair value at each reporting period, with any increase or decrease in the fair value being recorded in results of operations. The Company generally incorporates a binomial model to determine fair value. Upon conversion of a debt instrument where an embedded conversion option has been bifurcated and accounted for separately as a derivative liability, the Company records the resulting shares issued at fair value, derecognizes all related debt principal, derivative liability, and debt discount, and recognizes a net gain or loss on debt extinguishment. Equity instruments that are initially classified as equity that become subject to reclassification under ASC 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. As of December 31, 2023 and 2022, the Company had no
Debt Issuance Costs and Debt Discounts	Debt Issuance Costs and Debt Discounts Debt discounts, debt issuance costs paid to lenders or third parties, and other original issue discounts on debt, are recorded as debt discount or debt issuance costs and amortized to interest expense in the consolidated statements of operations, over the term of the underlying debt instrument, using the effective interest method, with the unamortized portion reported net with related principal outstanding on the consolidated balance sheet. For the year ended December 31, 2023, the Company recorded $ 738,142 no
Revenue Recognition	Revenue Recognition The Company’s revenues are generated from internet advertising, the Company recognizes revenue in accordance with ASC 606, Revenue from Contracts with Customers Identify the contract with a customer. A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to these services, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical payment experience or, in the case of a new customer, published credit and financial information pertaining to the customer. Identify the performance obligations in the contract. Performance obligations promised in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services is separately identifiable from other promises in the contract. To the extent a contract includes multiple promised services (performance obligations), the Company must apply judgment to determine whether promised services are capable of being distinct and distinct in the context of the contract. If these criteria are not met the promised services are accounted for as a combined performance obligation. Currently, the Company does not have any contracts that contain multiple performance obligations. Determine the transaction price. The transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring services to the customer. To the extent the transaction price includes variable consideration, the Company estimates the amount of variable consideration that should be included in the transaction price utilizing either the expected value method or the most likely amount method depending on the nature of the variable consideration. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue under the contract will not occur. None of the Company’s contracts as of December 31, 2023, and 2022 contained a significant financing component or variable consideration terms. Allocate the transaction price to performance obligations in the contract. If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. However, if a series of distinct services that are substantially the same qualifies as a single performance obligation in a contract with variable consideration, the Company must determine if the variable consideration is attributable to the entire contract or to a specific part of the contract. Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative standalone selling price basis unless the transaction price is variable and meets the criteria to be allocated entirely to a performance obligation or to a distinct service that forms part of a single performance obligation. Recognize revenue when or as the Company satisfies a performance obligation. The Company satisfies performance obligations at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised service to a customer. Under both managed services arrangements or self-service arrangements, the Company’s promised services under the contracts include identification, bidding and purchasing of advertisement opportunities. The Company also generally has discretion in establishing the pricing of the ads. Since the Company is controlling the promise to deliver the contracted services, the Company is considered the principal in all arrangements for revenue recognition purposes. The performance obligations are satisfied, and revenue recognition, primarily upon publication of customer advertising content. All revenues recognized were derived from internet advertising for the years ended December 31, 2023, and 2022. Payment terms and conditions vary by contract, although terms generally include a requirement of payment within 30 to 90 days. Contract Liabilities Contract liabilities represent deposits made by customers before the satisfaction of performance obligation and recognition of revenue. Upon completion of the performance obligation(s) that the Company has with the customer based on the terms of the contract, the liability for the customer deposit is relieved and revenue is recognized. As of December 31, 2023 and 2022, there were $ 195,135 193,598
Advertising	Advertising Advertising costs are expensed as incurred. Advertising costs are included as a component of general and administrative expenses in the consolidated statements of operations. Advertising costs incurred were insignificant for the years ended December 31, 2023 and 2022.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for our stock-based compensation, including stock options and common stock warrants, under ASC 718 Compensation – Stock Compensation, In connection with certain financing, consulting and collaboration arrangements, the Company may issue warrants to purchase shares of its common stock. The outstanding warrants are standalone instruments that are not puttable or mandatorily redeemable by the holder and are classified as equity awards. The fair value of stock-based compensation is generally determined using the Black-Scholes valuation model as of the date of the grant or the date at which the performance of the services is completed (measurement date). When determining fair value of stock-based compensation, the Company considers the following assumptions in the Black-Scholes model: · Exercise price, · Expected dividends, · Expected volatility, · Risk-free interest rate; and · Expected life of option
Income Taxes	Income Taxes The Company accounts for income tax using the asset and liability method prescribed by ASC 740, Income Taxes . The Company follows the accounting guidance for uncertainty in income taxes using the provisions of ASC 740. Using that guidance, tax positions initially need to be recognized in the consolidated financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. As of December 31, 2023, and 2022, the Company did not identify any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements. The Company recognizes interest and penalties, if any, related to recognized uncertain income tax positions, in other expense. No interest and penalties related to uncertain income tax positions were recorded for the years ended December 31, 2023, and 2022. Open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the filing date. Tax years subject to examination by the state jurisdictions generally remain open for up to four years from the filing date.
Related Parties	Related Parties Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal with if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests.
Recent Issued Accounting Pronouncement	Recent Issued Accounting Pronouncement We consider the applicability and impact of all new accounting pronouncements on our consolidated financial position, results of operations, stockholders’ deficit, cash flows, or presentation thereof. Management has evaluated all recent accounting pronouncements as issued by the Financial Accounting Standards Board (FASB) through the date these consolidated financial statements were available to be issued and found no recent accounting pronouncements issued, but not yet effective, that when adopted, will have a material impact on the consolidated financial statements of the Company. Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions:
Recently Adopted Accounting Pronouncements	Recently Adopted Accounting Pronouncements Financial Instrument – Credit Losses: Financial Instruments - Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments Accounting for Contract Assets and Contract Liabilities from Contracts with Customers: Business Combinations (Topic 805): Accounting for Contract Assets and Contract Liabilities from Contracts with Customers

ORGANIZATION AND NATURE OF OP_2

ORGANIZATION AND NATURE OF OPERATIONS (Tables)	12 Months Ended
	Dec. 31, 2023
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Schedule of subsidiaries	Schedule of subsidiaries Company Name State of Incorporation Mobiquity Networks, Inc. New York Advangelists, LLC Delaware

SUMMARY OF SIGNIFICANT ACCOUN_3

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	12 Months Ended
	Dec. 31, 2023
Accounting Policies [Abstract]
Schedule of allowance for credit losses for accounts receivable activity	Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2022 $ 1,091,244 Provision for credit losses 66,666 Balance, December 31, 2023 $ 1,157,910

INTANGIBLE ASSETS (Tables)

INTANGIBLE ASSETS (Tables)	12 Months Ended
	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of intangible assets	Schedule of intangible assets Useful Life December 31, 2023 December 31, 2022 Customer relationships 5 $ 3,003,676 $ 3,003,676 Less accumulated amortization (2,927,188 ) (2,357,392 ) Net carrying value, customer relationships $ 76,488 $ 646,284 Software development costs 5 $ 2,157,932 $ – Less accumulated amortization (108,024 ) – Net carrying value, software development costs $ 2,049,908 $ –
Schedule of future annual amortization of intangible assets	Schedule of future annual amortization of intangible assets Software Development Costs Customer Relationships 2024 $ 172,836 $76,488 2025 172,836 – 2026 172,836 – 2027 172,836 – 2028 64,813 – Total $ 756,156 $76,488

DEBT (Tables)

DEBT (Tables)	12 Months Ended
	Dec. 31, 2023
Debt Disclosure [Abstract]
Schedule of debt outstanding	Schedule of debt outstanding December 31, December 31, Small Business Administration Loan $ – $ 150,000 Merchant Agreement 168,717 – Total Debt 168,717 150,000 Current portion of debt 168,717 – Long-term portion of debt $ – $ 150,000

INCOME TAXES (Tables)

INCOME TAXES (Tables)	12 Months Ended
	Dec. 31, 2023
Income Tax Disclosure [Abstract]
Schedule of deferred tax assets	Schedule of deferred tax assets December 31, 2023 2022 Deferred tax assets Net operating losses $ 14,929,000 $ 13,433,000 Accounts receivable 302,000 286,000 Valuation allowance (15,097,000 ) (13,585,000 ) Net deferred tax assets 134,000 134,000 Deferred tax liabilities Property and equipment (134,000 ) (134,000 ) Net deferred tax assets $ – $ –
Schedule of effective tax rate	Schedule of effective tax rate Year Ended December 31, 2023 2022 Federal income tax at statutory rates (21.00 ) (21.00 ) Change in deferred tax asset valuation allowance 25.00 25.00 Other (4.00 ) (4.00 ) Income taxes at effective rates 0.00 0.00

STOCK OPTION PLANS AND WARRAN_2

STOCK OPTION PLANS AND WARRANTS (Tables)	12 Months Ended
	Dec. 31, 2023
Share-Based Payment Arrangement [Abstract]
Schedule of assumptions used	Schedule of assumptions used Year Ended 2023 2022 Expected volatility 165 229 194 Expected dividend yield – – Risk-free interest rate 3.43 4.15 2.14 2.55 Expected term (in years) 5.00 10.00 6.75
Schedule of options outstanding	Schedule of options outstanding Share Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2022 76,439 $ 250.35 8.39 $ – Granted 2,500 $ 53.40 8.72 $ – Cancelled & expired (713 ) $ 326.55 – $ – Outstanding, December 31, 2022 78,226 $ 243.30 7.44 $ – Granted 1,804,167 $ 0.21 4.97 $ – Cancelled & expired (6,118 ) $ – – $ – Outstanding, December 31, 2023 1,876,275 $ 9.11 5.05 $ 252,000 Options exercisable, December 31, 2023 1,876,270 $ 9.12 5.05 $ 252,000
Schedule of warrant assumptions	Schedule of warrant assumptions Year Ended December 31, 2023 2022 Expected volatility 277 163 198 Expected dividend yield – – Risk-free interest rate 4.71 1.62 4.25 Expected term (in years) 1.50 3.00 5.00
Schedule of warrants outstanding	Schedule of warrants outstanding Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2022 253,348 $ 227.85 4.68 $ – Granted 60,211 $ 60.15 8.61 $ – Cancelled & expired (1,305 ) $ 340.95 – $ – Outstanding, December 31, 2022 312,254 $ 195.15 4.73 $ – Granted 2849,551 $ 3.36 4.25 $ – Exercised* (2,448,427 ) $ 3.36 – $ – Expired (60,019 ) $ – – $ – Outstanding, December 31, 2023 653,358 $ 58.54 4.20 $ 28,000 Warrants exercisable, December 31, 2023 653,358 $ 58.54 4.20 $ 28,000 * Includes 285,792 of pre-funded warrants with a purchase price of $6.98 per share, paid upon grant of warrants in February 2023 and 478,333 of pre-funded warrants with a purchase price of $1.50 per share, paid upon grant of warrant in June 2023. Also includes warrants exercised under a cashless exercise provision resulting in the issuance of 537,634 common shares.

EARNINGS (LOSS) PER SHARE (Tabl

EARNINGS (LOSS) PER SHARE (Tables)	12 Months Ended
	Dec. 31, 2023
Earnings Per Share [Abstract]
Schedule of anti dilutive securities	Schedule of anti dilutive securities December 31, 2023 December 31, 2022 Convertible notes payable and accrued interest – 3,926 Stock options 1,876,275 78,226 Warrants 653,358 312,254 Series AAA preferred stock 209,525 – Series H preferred stock 7,684,730 – Total common stock equivalents 10,423,888 394,406

ORGANIZATION AND NATURE OF OP_3

ORGANIZATION AND NATURE OF OPERATIONS (Details - Subsidiaries)	12 Months Ended
	Dec. 31, 2023
Mobiquity Technologies Inc [Member]
Name of subsidiary	Mobiquity Networks, Inc.
State of incorporation	New York
Advangelists LLC [Member]
Name of subsidiary	Advangelists, LLC
State of incorporation	Delaware

ORGANIZATION AND NATURE OF OP_4

ORGANIZATION AND NATURE OF OPERATIONS (Details Narrative) - USD ($)		12 Months Ended
	Aug. 07, 2023	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Reverse stock split	one-for-15 reverse stock split
Net Income (Loss) Attributable to Parent		$ 6,533,117	$ 8,062,328
Net cash used in operations		4,395,868	6,187,383
Accumulated deficit		217,040,339	210,507,222
Stockholders equity		2,208,328	$ (10,830)	$ 2,918,672
Working capital deficit		1,278,231
Cash on hand		$ 528,272

Disclosure SUMMARY OF SIGNIFICA

Disclosure SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details - Allowance for credit losses) - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Accounting Policies [Abstract]
Allowance for credit losses	$ 1,157,910	$ 1,091,244
Provision for credit losses	$ 66,666

SUMMARY OF SIGNIFICANT ACCOUN_4

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Product Information [Line Items]
Cash equivalents	$ 0	$ 0
Net accounts receivable	34,628	340,935	$ 388,112
Impairment of goodwill	0	0
Derivative liabilities	0	0
Amortization of debt discounts	738,142	0
Unamortized debt discounts	0
Contract liabilities	$ 195,135	$ 193,598
Customer Relationships [Member]
Product Information [Line Items]
Identifiable definite-lived intangible assets estimated period	5 years
Two Customer [Member] | Revenue Benchmark [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage	73%
One Customers [Member] | Revenue Benchmark [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage		39%
Five Customers [Member] | Accounts Receivable [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage	61%
Six Customers [Member] | Accounts Receivable [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage		42%

INTANGIBLE ASSETS (Details - In

INTANGIBLE ASSETS (Details - Intangible assets) - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Useful life	5 years
Intangible asset, gross	$ 3,003,676	$ 3,003,676
Less accumulated amortization	(2,927,188)	(2,357,392)
Intangible assets, net	$ 76,488	646,284
Software and Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Useful life	5 years
Intangible asset, gross	$ 2,157,932	0
Less accumulated amortization	(108,024)	0
Intangible assets, net	$ 2,049,908	$ 0

INTANGIBLE ASSETS (Details - Ac

INTANGIBLE ASSETS (Details - Accumulated amortization)	Dec. 31, 2023 USD ($)
Customer Relationships [Member]
Indefinite-Lived Intangible Assets [Line Items]
2024	$ 76,488
2025	0
2026	0
2027	0
2028	0
Total	76,488
Software Development [Member]
Indefinite-Lived Intangible Assets [Line Items]
2024	172,836
2025	172,836
2026	172,836
2027	172,836
2028	64,813
Total	$ 756,156

INTANGIBLE ASSETS (Details Narr

INTANGIBLE ASSETS (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Amortization expense	$ 569,796	$ 600,735
Capitalized computer software development costs	2,158,000
Capitalized Computer Software, Amortization	108,024	$ 0
ATOS4P [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Capitalized computer software development costs	864,000
AdHere [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Capitalized computer software development costs	$ 1,294,000

DEBT (Details - Debt outstandin

DEBT (Details - Debt outstanding) - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Debt Instrument [Line Items]
Total Debt	$ 168,717	$ 150,000
Current portion of debt	168,717	0
Long-term portion of debt	0	150,000
Small Business Administration Loan [Member]
Debt Instrument [Line Items]
Total Debt	0	150,000
Merchant Agreement [Member]
Debt Instrument [Line Items]
Total Debt	$ 168,717	$ 0

DEBT (Details Narrative)

DEBT (Details Narrative) - USD ($)				1 Months Ended		3 Months Ended	6 Months Ended	12 Months Ended
	Oct. 10, 2023	Jan. 05, 2023	Dec. 30, 2022	Nov. 30, 2023	Jun. 30, 2020	Jun. 30, 2023	Jun. 30, 2023	Dec. 31, 2023	Dec. 31, 2022
Debt Instrument [Line Items]
Repayment of loan								$ 1,618,783	$ 156,504
Accrued and unpaid interest								0	235,563
Salkind October 2023 Loan [Member]
Debt Instrument [Line Items]
Principal outstanding	$ 300,000
Loan payable	$ 300,000
Maturity date	Nov. 30, 2023
Interest rate	15%
Conversion price	$ 0.70
Accrued and unpaid interest	$ 300,000
Merchant Agreement [Member]
Debt Instrument [Line Items]
Sale of future receivables				$ 200,000
Future customer payments receivables				$ 272,000
Interest expense								25,000
Walleye Opportunities Master Fund [Member]
Debt Instrument [Line Items]
Proceeds from loans								$ 163,000
Principal outstanding			$ 1,437,500
Original issue discount			287,500
Subscription amount			$ 1,150,000
Warrants issued, shares			174,242
Number of shares issued other			34,849
Issuance fees			$ 138,500
Proceeds from notes payable			1,011,500
Fair value of warrants			586,040
Debt discount and debt issuance costs			1,134,466
Amortization of debt discount						$ 377,149	$ 738,142
Loss on extinguishment of debt							$ 396,322
Walleye Opportunities Master Fund [Member] | Incentive Shares [Member]
Debt Instrument [Line Items]
Fair value of warrants			$ 122,426
Economic Injury Disaster Loan [Member]
Debt Instrument [Line Items]
Proceeds from loans					$ 150,000
Principal interest					$ 731
Interest debt									$ 13,594
Repayment of loan		$ 163,885

INCOME TAXES (Details - Deferre

INCOME TAXES (Details - Deferred tax asset) - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Deferred tax assets
Net operating losses	$ 14,929,000	$ 13,433,000
Accounts receivable	302,000	286,000
Valuation allowance	(15,097,000)	(13,585,000)
Net deferred tax assets	134,000	134,000
Deferred tax liabilities
Property and equipment	(134,000)	(134,000)
Net deferred tax assets	$ 0	$ 0

INCOME TAXES (Details - Effecti

INCOME TAXES (Details - Effective tax rate)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Income Tax Disclosure [Abstract]
Federal income tax at statutory rates	(21.00%)	(21.00%)
Change in deferred tax asset valuation allowance	25%	25%
Other	(4.00%)	(4.00%)
Income taxes at effective rates	0%	0%

INCOME TAXES (Details Narrative

INCOME TAXES (Details Narrative) - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Net operating loss carryforwards	$ 59,080,000	$ 53,838,000
Income Tax Expense (Benefit)	(182,041)	0
Change of deferred tax valuation allowance	1,512,000	$ 3,045,000
Advangelists LLC [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Income Tax Expense (Benefit)	$ 180,000

STOCKHOLDERS_ EQUITY (Details N

STOCKHOLDERS’ EQUITY (Details Narrative)

1 Months Ended

3 Months Ended

6 Months Ended

12 Months Ended

Dec. 18, 2023 USD ($) $ / shares shares

Nov. 07, 2023 USD ($) $ / shares shares

Oct. 06, 2023 USD ($) shares

Aug. 07, 2023 shares

Jun. 30, 2023 USD ($) $ / shares shares

Feb. 13, 2023 USD ($) $ / shares shares

Dec. 30, 2022 USD ($) shares

Jul. 31, 2023 shares

Apr. 30, 2023 USD ($) $ / shares shares

Mar. 31, 2022 USD ($) shares

Jun. 30, 2023 USD ($) $ / shares

Jun. 30, 2023 USD ($) $ / shares

Dec. 31, 2023 USD ($) $ / shares shares

Dec. 31, 2022 USD ($) $ / shares shares

Jan. 31, 2020 $ / shares

Accumulated Other Comprehensive Income (Loss) [Line Items]

Reverse stock split

one-for-15 reverse stock split

Common stock, shares authorized

100,000,000

100,000,000

Common stock, par value | $ / shares

$ 0.0001

$ 0.0001

stock issued for consulting services, value | $

$ 84,500

Placement agent fees and other offering costs | $

$ 0

1,187,500

Accrued and unpaid interest | $

$ 0

235,563

Prefunded Warrant [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Warrants issued, shares

1,625,000

Number of shares issued

285,792

Warrant exercise price | $ / shares

$ 0.0015

Series 2023 Warrants [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Warrants issued, shares

2,419,355

Warrant exercise price | $ / shares

$ 6.975

February 2023 Public Offering [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Gross proceeds from offering | $

$ 3,207,500

February 2023 Public Offering [Member] | Series 2023 Warrants [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Public offering price | $ / shares

$ 6.975

Warrants to purchase common stock

806,452

285,792

Warrants to purchase common stock, cashless basis

403,226

Warrant purchased

120,968

Shares issued

403,226

June 2023 Public Offering [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Public offering price | $ / shares

$ 1.50

$ 1.50

$ 1.50

Number of shares issued

478,334

Placement agent fees and other offering costs | $

$ 472,001

Warrant exercise price | $ / shares

$ 0.0015

Number of shares sold

375,000

Common stock equivalents shares

1,625,000

Warrants purchase

1,625,000

Net proceeds from sale of warrants | $

$ 2,528,000

Proceeds received from offering | $

$ 1,437,500

Interest rate

20%

Number of shares outstanding

2,588,333

June 2023 Public Offering [Member] | Prefunded Warrant [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Public offering price | $ / shares

$ 1.4985

Number of shares issued for conversion

478,334

Walleye Opportunities Master Fund [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Loss on extinguishment of debt | $

$ 396,322

Principal amount | $

$ 1,437,500

Original issue discount | $

287,500

Subscription amount | $

$ 1,150,000

Warrants issued, shares

174,242

Number of shares issued

34,849

Issuance fees | $

$ 138,500

Proceeds from notes payable | $

1,011,500

Proceeds from loans | $

$ 163,000

Fair value of warrants | $

586,040

Amortization of debt discount | $

$ 377,149

$ 738,142

Securities Purchase Agreements [Member] | June 2023 Public Offering [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Gross proceeds from offering | $

$ 3,000,000

Other 2023 Stock Transactions [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of restricted shares issued

31,891

Share price | $ / shares

$ 2.52

Carrying amount | $

$ 80,411

Other 2023 Stock Transactions [Member] | Restricted Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares granted

4,791

Share price | $ / shares

$ 2.505

Accrued and unpaid interest | $

$ 12,000

Other 2023 Stock Transactions [Member] | Restricted Stock [Member] | Board of Directors Chairman [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares granted

6,667

Share price | $ / shares

$ 2.505

Other 2023 Stock Transactions [Member] | Restricted Stock [Member] | Chief Executive Officer [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares granted

3,333

Related Party Convertible Notes [Member] | Two Individual Conversions [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Conversion of principal | $

$ 2,562,500

Converted shares

118,422

Loss on extinguishment of debt | $

$ 855,296

Warrants issued, shares

59,211

Related Party Convertible Notes [Member] | Four Individual Conversions [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Conversion of principal | $

$ 250,000

Converted shares

6,807

Inducement expense | $

$ 101,000

Related Party Convertible Notes [Member] | Second Conversion [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Conversion of principal | $

$ 100,000

Converted shares

1,807

Conversion of accrued interest | $

$ 8,425

Principal and accrued interest | $

$ 108,425

Mr Salkind [Member] | One Year Consulting Contract [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

stock issued for consulting services, shares

150,000

stock issued for consulting services, value | $

$ 103,500

Unrelated Party [Member] | One Year Consulting Contract [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Signing bonus in cash | $

$ 25,000

Number of restricted shares issued

100,000

Restricted stock issued, value | $

$ 14,000

Number of warrants purchased

200,000

Exercisable period

3 years

Public offering price | $ / shares

$ 0.20

Number of warrants purchased, value | $

$ 25,000

Monthly cash payments | $

12,500

Prepaid asset | $

64,000

Amortization of prepaid asset | $

3,690

Remaining unamortized cost | $

60,310

Mr Salkind [Member] | Other 2023 Stock Transactions [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares granted

2,000

Share price | $ / shares

$ 2.505

Accrued and unpaid interest | $

$ 5,000

Consulting Agreement [Member] | John Columbia Inc [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

stock issued for consulting services, shares

3,333

stock issued for consulting services, value | $

$ 84,500

Thirteen Individual Stock Subscription Agreements [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares issued

61,497

Placement agent fees and other offering costs | $

$ 1,187,500

Underwriting Agreement [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Underwriter fees | $

$ 242,500

Series A A Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

1,500,000

Preferred stock, shares outstanding

0

Convertible preferred shares

3.33

Series A A A Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

1,250,000

1,250,000

Preferred stock, par value | $ / shares

$ 0.0001

$ 0.0001

Preferred stock, shares outstanding

31,413

31,413

Convertible preferred shares

6.67

Series A A A A Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

1,250

Series C Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

1,500

Preferred stock, shares outstanding

0

Convertible preferred shares

6,667

Exercise price | $ / shares

$ 60

Series B Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

2

Series E Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

70,000

70,000

Preferred stock, par value | $ / shares

$ 0.0001

$ 0.0001

Preferred stock, shares outstanding

61,688

61,688

Convertible preferred per share | $ / shares

$ 0.08

Series F Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

1

Preferred stock, shares outstanding

0

Series G Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

300,789

Preferred stock, shares outstanding

0

Convertible preferred shares

300,789

Convertible preferred per share | $ / shares

$ 5

Preferred stock conversion ratio

0.50

Series G Preferred Stock [Member] | Mr Gene Salkind [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Conversion of principal | $

$ 300,000

Conversion of accrued interest | $

3,495

Invetement on preferred stock | $

$ 1,503,495

Conversion of stock, shares

300,789

Number of preferred stock converted, value | $

$ 1,200,000

Conversion price | $ / shares

$ 0.50

Closing sales price | $ / shares

$ 5

Series H Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

770,000

770,000

Preferred stock, par value | $ / shares

$ 0.0001

$ 0.0001

Preferred stock, shares outstanding

768,473

768,473

Convertible preferred shares

751,730

Convertible preferred per share | $ / shares

$ 0.20

$ 2

Preferred stock conversion ratio

0.20

Closing sales price | $ / shares

$ 2

Series H Preferred Stock [Member] | Legal Services [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Conversion of stock, shares

16,500

Number of preferred stock converted, value | $

$ 33,000

Incentive Shares [Member] | Walleye Opportunities Master Fund [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Fair value of warrants | $

$ 122,426

Common Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Reverse stock split

1-for-15 reverse stock split

Reverse stock split, shares

14,162

stock issued for consulting services, shares

3,334

stock issued for consulting services, value | $

Common Stock [Member] | February 2023 Public Offering [Member] | Prefunded Warrant [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares issued

285,792

Common Stock [Member] | Underwriting Agreement [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Exercise price | $ / shares

$ 7.6725

Warrant purchase

26,882

Common Stock [Member] | Underwriting Agreement [Member] | Spartan Capital Securities L L C [Member] | February 2023 Public Offering [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Number of shares issued

251,842

Preferred Stock [Member]

Accumulated Other Comprehensive Income (Loss) [Line Items]

Preferred shares authorized

5,000,000

Preferred stock, par value | $ / shares

$ 0.0001

STOCK OPTION PLANS AND WARRAN_3

STOCK OPTION PLANS AND WARRANTS (Details - Assumptions) - Equity Option [Member]	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility		194%
Expected dividend yield	0%	0%
Expected term (in years)		6 years 9 months
Minimum [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility	165%
Risk-free interest rate	3.43%	2.14%
Expected term (in years)	5 years
Maximum [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility	229%
Risk-free interest rate	4.15%	2.55%
Expected term (in years)	10 years

STOCK OPTION PLANS AND WARRAN_4

STOCK OPTION PLANS AND WARRANTS (Details - Options outstanding) - Equity Option [Member] - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares outstanding -beginning	78,226	76,439
Weighted average exercise price - beginning	$ 243.30	$ 250.35
Weighted average contractual term	5 years 18 days	7 years 5 months 8 days	8 years 4 months 20 days
Aggregate intrinsic value - beginning	$ 0	$ 0
Shares granted	1,804,167	2,500
Weighted average exercise price - granted	$ 0.21	$ 53.40
Weighted average contractual term -granted	4 years 11 months 19 days	8 years 8 months 19 days
Aggregate intrinsic value - granted	$ 0	$ 0
Shares cancelled and expired	(6,118)	(713)
Weighted average exercise price - cancelled and expired	$ 0	$ 326.55
Aggregate intrinsic value - cancelled & expired	$ 0	$ 0
Shares outstanding -ending	1,876,275	78,226	76,439
Weighted average exercise price - ending	$ 9.11	$ 243.30	$ 250.35
Aggregate intrinsic value - ending	$ 252,000	$ 0	$ 0
Shares exercisable	1,876,270
Weighted average exercise price - exercisable	$ 9.12
Weighted average contractual term - exercisable	5 years 18 days
Aggregate intrinsic value - exercisable	$ 252,000

STOCK OPTION PLANS AND WARRAN_5

STOCK OPTION PLANS AND WARRANTS (Details - Warrant assumptions) - Warrant [Member]	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility	277%
Expected dividend yield	0%	0%
Risk-free interest rate	4.71%
Expected term (in years)	1 year 6 months
Minimum [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility		163%
Risk-free interest rate		1.62%
Expected term (in years)		3 years
Maximum [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility		198%
Risk-free interest rate		4.25%
Expected term (in years)		5 years

STOCK OPTION PLANS AND WARRAN_6

STOCK OPTION PLANS AND WARRANTS (Details - Warrants outstanding) - Warrant [Member] - USD ($)		12 Months Ended
		Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares outstanding - beginning		312,254	253,348
Weighted average exercise price - beginning		$ 195.15	$ 227.85
Weighted average contractual term		4 years 2 months 12 days	4 years 8 months 23 days	4 years 8 months 4 days
Aggregate intrinsic value - beginning		$ 0	$ 0
Shares granted		2,849,551	60,211
Weighted average exercise price - granted		$ 3.36	$ 60.15
Weighted average contractual term - granted		4 years 3 months	8 years 7 months 9 days
Aggregate intrinsic value - granted		$ 0	$ 0
Shares cancelled and expired		(60,019)	(1,305)
Weighted average exercise price - expired		$ 0	$ 340.95
Aggregate intrinsic value - expired		$ 0	$ 0
Shares exercised	[1]	(2,448,427)
Weighted average exercise price - exercised	[1]	$ 3.36
Aggregate intrinsic value - exercised	[1]	$ 0
Shares outstanding - ending		653,358	312,254	253,348
Weighted average exercise price - ending		$ 58.54	$ 195.15	$ 227.85
Aggregate intrinsic value - ending		$ 28,000	$ 0	$ 0
Shares outstanding - exercisable		653,358
Weighted average exercise price - exercisable		$ 58.54
Weighted average contractual term - exercisable		4 years 2 months 12 days
Aggregate intrinsic value - exercisable		$ 28,000
[1]Includes 285,792 of pre-funded warrants with a purchase price of $6.98 per share, paid upon grant of warrants in February 2023 and 478,333 of pre-funded warrants with a purchase price of $1.50 per share, paid upon grant of warrant in June 2023. Also includes warrants exercised under a cashless exercise provision resulting in the issuance of 537,634 common shares.

STOCK OPTION PLANS AND WARRAN_7

STOCK OPTION PLANS AND WARRANTS (Details Narrative) - USD ($)			1 Months Ended					12 Months Ended
	Dec. 19, 2023	Jun. 30, 2023	Jul. 31, 2023	Apr. 30, 2023	Mar. 31, 2023	Apr. 30, 2022	Mar. 31, 2022	Dec. 31, 2023	Dec. 31, 2022	May 15, 2023	Dec. 31, 2021
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Weighted-average grant-date fair value								$ 0.21
Unamortized compensation cost								$ 1,176
Unamortized compensation cost fiscal 2024								936
Unamortized compensation cost fiscal 2025								$ 240
Prefunded Warrant [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Warrants issued, shares		1,625,000
Number of shares issued								285,792
Expiration date								Feb. 14, 2028
Warrants issued			478,333
IPO [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Warrants issued, shares								850,308
Secured Convertible Notes To Related Party [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Warrants issued, shares									59,211
Exercise price									$ 60
Service Agreement [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Warrants issued, shares									1,000
Options And Warrants [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Share price								$ 0.34
Stock-based compensation expense								$ 306,929	$ 83,605
Warrant [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Share price								$ 0.20
Warrants issued, shares								2,849,551
Exercise price								$ 58.54	$ 195.15		$ 227.85
Number of warrants purchased								200,000
Warrant [Member] | O I D Promissory Note [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Warrants issued, shares								174,242
Plan E P 2023 [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Number of shares authorized	2,000,000									166,667
Plan 2021 [Member] | Anne S Provost [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares granted							1,667
Exercise price							$ 68.55
Plan 2021 [Member] | Dean Julia [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares granted				833		833
Exercise price				$ 3.30		$ 23.25
Plan 2021 [Member] | Nate Knight [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares granted					1,667
Exercise price					$ 3.30
Plan 2021 [Member] | Byron Booker [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares granted				1,667
Exercise price				$ 3.30
Plan 2023 [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Stock options to purchase	1,800,000
Common stock, exercisable	$ 0.20

EARNINGS (LOSS) PER SHARE (Deta

EARNINGS (LOSS) PER SHARE (Details - Potentially dilutive equity securities) - shares	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	10,423,888	394,406
Convertible Notes Payable And Accrued Interest [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	0	3,926
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	1,876,275	78,226
Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	653,358	312,254
Series A Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	209,525	0
Series H Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	7,684,730