Mobiquity (MOBQ) 10-Q 12 Aug 24 2024 Q2 Quarterly report Financial data

Cover

Cover - shares	6 Months Ended
	Jun. 30, 2024	Aug. 08, 2024
Cover [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Quarterly Report	true
Document Transition Report	false
Document Period End Date	Jun. 30, 2024
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2024
Current Fiscal Year End Date	--12-31
Entity File Number	001-41117
Entity Registrant Name	MOBIQUITY TECHNOLOGIES, INC.
Entity Central Index Key	0001084267
Entity Tax Identification Number	11-3427886
Entity Incorporation, State or Country Code	NY
Entity Address, Address Line One	35 TORRINGTON LANE
Entity Address, City or Town	SHOREHAM
Entity Address, State or Province	NY
Entity Address, Postal Zip Code	11786
City Area Code	516
Local Phone Number	246-9422
Title of 12(g) Security	Common Stock, $.0001 par value and Common Stock Purchase Warrants
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		16,006,363

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Current Assets
Cash	$ 23,892	$ 528,272
Accounts receivable	222,397	1,192,538
Less: Allowance for credit losses	(44,545)	(1,157,910)
Accounts receivable, net	177,852	34,628
Prepaid and other current assets	246,287	149,635
Total Current Assets	448,031	712,535
Property and equipment, net	6,628	7,298
Goodwill	1,352,865	1,352,865
Intangible assets, net	0	76,488
Capitalized software development costs, net	2,937,867	2,049,908
Total Assets	4,745,391	4,199,094
Current Liabilities
Accounts payable and accrued expenses	1,986,570	1,626,914
Accrued interest - related party	14,408	0
Contract liabilities	31,412	195,135
Debt, current portion, net	660,292	168,717
Total Current Liabilities	2,692,682	1,990,766
Total Liabilities	2,692,682	1,990,766
Commitments and Contingencies (Note 9)
Stockholders' Equity
Common stock; $0.0001 par value, 100,000,000 shares authorized, 7,600,014 and 3,994,926 shares issued, 7,597,497 and 3,992,426 shares outstanding	761	400
Treasury stock, at cost, $0.0001 par value 2,517 and 2,500 shares outstanding	(1,350,006)	(1,350,000)
Additional paid-in capital	222,329,613	220,598,180
Stock Subscription Receivable	(100,000)	0
Accumulated deficit	(218,827,746)	(217,040,339)
Total Stockholders' Equity	2,052,709	2,208,328
Total Liabilities and Stockholders' Equity	4,745,391	4,199,094
AAA Preferred Stock [Member]
Stockholders' Equity
Preferred stock, value	3	3
Series E Preferred Stock [Member]
Stockholders' Equity
Preferred stock, value	6	6
Series H Preferred Stock [Member]
Stockholders' Equity
Preferred stock, value	$ 78	$ 78

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2024	Dec. 31, 2023
Preferred stock, par value	$ 0.0001
Preferred stock, shares authorized	5,000,000
Common stock, par value	$ 0.0001	$ 0.0001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	7,600,014	3,994,926
Common stock, shares outstanding	7,597,497	3,992,426
Treasury stock, par value	$ 0.0001	$ 0.0001
Treasury stock, shares outstanding	2,517	2,500
AAA Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	1,250,000	1,250,000
Preferred stock, shares issued	31,413	31,413
Preferred stock, shares outstanding	31,413	31,413
Series E Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	70,000	70,000
Preferred stock, shares issued	61,688	61,688
Preferred stock, shares outstanding	61,688	61,688
Series H Preferred Stock [Member]
Preferred stock, par value	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	770,000	770,000
Preferred stock, shares issued	768,473	768,473
Preferred stock, shares outstanding	768,473	768,473

Consolidated Statements of Oper

Consolidated Statements of Operations (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Income Statement [Abstract]
Revenues	$ 266,892	$ 131,515	$ 530,174	$ 263,739
Cost of revenues	184,125	104,089	395,394	166,897
Gross profit	82,767	27,426	134,780	96,842
Operating expenses
General and administrative expenses	1,043,020	1,364,170	2,042,313	2,637,704
Depreciation and amortization	61,756	173,809	163,574	326,022
Total operating expenses	1,104,776	1,537,979	2,205,887	2,963,726
Loss from operations	(1,022,009)	(1,510,553)	(2,071,107)	(2,866,884)
Other income (expense)
Interest expense	(113,785)	(382,159)	(170,872)	(743,396)
Gain (Loss) on debt extinguishment, net	152,643	(396,323)	152,643	(396,323)
Loss on disposal of fixed assets	0	(695)	0	(695)
Other income	237,949	0	237,949	0
Interest income	55	791	4,656	1,555
Total other income (expense) - net	276,862	(778,386)	224,376	(1,138,859)
Net loss before income taxes	(745,147)	(2,288,939)	(1,846,731)	(4,005,743)
Income tax benefit	0	180,000	59,324	180,000
Net loss	$ (745,147)	$ (2,108,939)	$ (1,787,407)	$ (3,825,743)
Loss per share - basic	$ (0.14)	$ (1.31)	$ (0.29)	$ (3.12)
Loss per share - diluted	$ (0.14)	$ (1.31)	$ (0.29)	$ (3.12)
Weighted average number of shares outstanding - basic	5,297,503	1,605,911	6,220,624	1,224,947
Weighted average number of shares outstanding - diluted	5,297,503	1,605,911	6,220,624	1,224,947

Consolidated Statements of Stoc

Consolidated Statements of Stockholders' Equity (Unaudited) - USD ($)	Series E Preferred Stock [Member]	Series F Preferred Stock [Member]	Series G Preferred Stock [Member]	Series H Preferred Stock [Member]	Series AAA Preferred Stock [Member]	Common Stock [Member]	Additional Paid-in Capital [Member]	Stock Subscription Receivable [Member]	Treasury Stock, Common [Member]	Retained Earnings [Member]	Total
Beginning balance, value at Dec. 31, 2022	$ 6	$ 0	$ 0	$ 0	$ 3	$ 62	$ 211,846,321	$ 0	$ (1,350,000)	$ (210,507,222)	$ (10,830)
Beginning balance, shares at Dec. 31, 2022	61,688	0	0	0	31,413	620,776			2,500
Common stock and pre-funded warrants issued under public offering, net of issuance costs						$ 25	3,207,475				3,207,500
Common stock and pre-funded warrants issued under public offering, net of issuance costs, shares						251,843
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants						$ 23	(23)
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants, shares						229,327
Incentive common stock and warrants issued with long-term debt						$ 4	708,460				708,464
Incentive common stock and warrants issued with long-term debt, shares						34,849
Stock based compensation							12,304				12,304
Net loss										(1,716,804)	(1,716,804)
Ending balance, value at Mar. 31, 2023	$ 6	$ 0	$ 0	$ 0	$ 3	$ 114	215,774,537	0	$ (1,350,000)	(212,224,026)	2,200,634
Ending balance, shares at Mar. 31, 2023	61,688	0	0	0	31,413	1,136,795			2,500
Beginning balance, value at Dec. 31, 2022	$ 6	$ 0	$ 0	$ 0	$ 3	$ 62	211,846,321	0	$ (1,350,000)	(210,507,222)	(10,830)
Beginning balance, shares at Dec. 31, 2022	61,688	0	0	0	31,413	620,776			2,500
Net loss											(3,825,743)
Ending balance, value at Jun. 30, 2023	$ 6	$ 0	$ 0	$ 0	$ 3	$ 209	218,628,271	0	$ (1,350,000)	(214,332,965)	2,945,524
Ending balance, shares at Jun. 30, 2023	61,688	1	0	0	31,413	2,095,763			2,500
Beginning balance, value at Mar. 31, 2023	$ 6	$ 0	$ 0	$ 0	$ 3	$ 114	215,774,537	0	$ (1,350,000)	(212,224,026)	2,200,634
Beginning balance, shares at Mar. 31, 2023	61,688	0	0	0	31,413	1,136,795			2,500
Common stock and pre-funded warrants issued under public offering, net of issuance costs						$ 38	2,527,960				2,527,998
Common stock and pre-funded warrants issued under public offering, net of issuance costs, shares						375,001
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants						$ 45	(45)
Common stock issued under cashless warrant exercises and exercise of pre-funded warrants, shares						459,698
Common stock issued for services rendered						$ 3	80,408				80,411
Common stock issued for services rendered, shares						31,891
Common stock issued for conversion of interest						$ 9	235,554				235,563
Common stock issued for conversion of interest, shares						92,378
Stock based compensation							9,757				9,757
Series F preferred stock issued for cash							100				100
Series F preferred stock issued for cash, shares		1
Net loss										(2,108,939)	(2,108,939)
Ending balance, value at Jun. 30, 2023	$ 6	$ 0	$ 0	$ 0	$ 3	$ 209	218,628,271	0	$ (1,350,000)	(214,332,965)	2,945,524
Ending balance, shares at Jun. 30, 2023	61,688	1	0	0	31,413	2,095,763			2,500
Beginning balance, value at Dec. 31, 2023	$ 6	$ 0	$ 0	$ 78	$ 3	$ 400	220,598,180	0	$ (1,350,000)	(217,040,339)	2,208,328
Beginning balance, shares at Dec. 31, 2023	61,688	0	0	768,473	31,413	3,994,926			2,500
Common stock issued for services						$ 12	64,988				65,000
Common stock issued for services, shares						118,000
Common stock issued for cash						$ 112	399,888				400,000
Common stock issued for cash, shares						1,123,334
Stock based compensation							234				234
Accrued Series H Preferred Stock cash dividends							(46,108)				(46,108)
Repurchase of common stock held in Treasury									$ (6)		(6)
Repurchase of common stock held in Treasury, shares									17
Net loss										(1,042,260)	(1,042,260)
Ending balance, value at Mar. 31, 2024	$ 6	$ 0	$ 0	$ 78	$ 3	$ 524	221,017,182	0	$ (1,350,006)	(218,082,599)	1,585,188
Ending balance, shares at Mar. 31, 2024	61,688	0	0	768,473	31,413	5,236,260			2,517
Beginning balance, value at Dec. 31, 2023	$ 6	$ 0	$ 0	$ 78	$ 3	$ 400	220,598,180	0	$ (1,350,000)	(217,040,339)	2,208,328
Beginning balance, shares at Dec. 31, 2023	61,688	0	0	768,473	31,413	3,994,926			2,500
Net loss											(1,787,407)
Ending balance, value at Jun. 30, 2024	$ 6	$ 0	$ 0	$ 78	$ 3	$ 761	222,329,613	(100,000)	$ (1,350,006)	(218,827,746)	2,052,709
Ending balance, shares at Jun. 30, 2024	61,688	0	0	768,473	31,413	7,600,014			2,517
Beginning balance, value at Mar. 31, 2024	$ 6	$ 0	$ 0	$ 78	$ 3	$ 524	221,017,182	0	$ (1,350,006)	(218,082,599)	1,585,188
Beginning balance, shares at Mar. 31, 2024	61,688	0	0	768,473	31,413	5,236,260			2,517
Common stock issued for services						$ 4	24,031				24,035
Common stock issued for services, shares						39,754
Common stock issued for cash						$ 213	1,061,787				1,062,000
Common stock issued for cash, shares						2,124,000
Common stock subscribed						$ 20	99,980	(100,000)
Common stock subscribed, shares						200,000
Stock based compensation							941				941
Accrued Series H Preferred Stock cash dividends							(46,108)				(46,108)
Warrants issued for services							171,800				171,800
Net loss										(745,147)	(745,147)
Ending balance, value at Jun. 30, 2024	$ 6	$ 0	$ 0	$ 78	$ 3	$ 761	$ 222,329,613	$ (100,000)	$ (1,350,006)	$ (218,827,746)	$ 2,052,709
Ending balance, shares at Jun. 30, 2024	61,688	0	0	768,473	31,413	7,600,014			2,517

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Cash flows from operating activities:
Net loss	$ (1,787,407)	$ (3,825,743)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	670	4,050
Provision for credit losses	43,258	46,458
Loss on disposal of asset	0	695
Amortization of intangible assets	76,488	300,368
Amortization of capitalized software development costs	86,416	21,604
Amortization of debt discounts	147,294	738,141
Loss on debt extinguishment	0	396,323
Common stock and warrants issued for services	260,835	0
Stock-based compensation	1,175	22,061
Income tax benefit	59,324	(180,000)
Changes in operating assets and liabilities
(Increase) decrease in accounts receivable	(186,482)	192,811
(Increase) decrease prepaid expenses and other assets	(96,652)	47,500
Increase (decrease) in accounts payable and accrued expenses	222,524	(678,574)
Increase (decrease) in contract liabilities	(163,723)	(3,808)
Net cash used in operating activities	(1,336,280)	(2,918,114)
Cash flows from investing activities
Increase in software development costs	(974,375)	(864,179)
Cash flows from financing activities
Proceeds from the issuance of debt, net of discounts and debt issuance costs	876,923	1,011,500
Repayments on notes payable	(532,642)	(1,587,500)
Issuance of common stock and pre-funded warrants, net of issuance costs	1,462,000	5,735,499
Proceeds from the issuance of Series F preferred stock	0	100
Repurchase of treasury stock	(6)	0
Net cash provided by financing activities	1,806,275	5,159,599
Net change in cash	(504,380)	1,377,306
Cash - beginning of period	528,272	220,854
Cash - end of period	23,892	1,598,160
Supplemental disclosure of cash flow Information
Cash paid for interest	53,067	18,489
Cash paid for taxes	0	294
Supplemental disclosure of non-cash investing and financing activities:
Accrual of Series H Preferred stock dividends	92,216	0
Common stock subscription receivable	100,000	0
Issuance of incentive shares with debt recorded as debt discount	0	122,426
Warrants issued with debt recorded as debt discount	0	586,038
Common stock issued under cashless warrant exercises	0	1,033
Common stock issued for accrued interest	0	235,563
Common stock issued for settlement of accounts payable	$ 0	$ 80,410

Pay vs Performance Disclosure

Pay vs Performance Disclosure - USD ($)	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
Pay vs Performance Disclosure [Table]
Net Income (Loss)	$ (745,147)	$ (1,042,260)	$ (2,108,939)	$ (1,716,804)	$ (1,787,407)	$ (3,825,743)

Insider Trading Arrangements

Insider Trading Arrangements	3 Months Ended
	Jun. 30, 2024
Insider Trading Arrangements [Line Items]
Rule 10b5-1 Arrangement Adopted	false
Non-Rule 10b5-1 Arrangement Adopted	false
Rule 10b5-1 Arrangement Terminated	false
Non-Rule 10b5-1 Arrangement Terminated	false

ORGANIZATION AND NATURE OF OPER

ORGANIZATION AND NATURE OF OPERATIONS	6 Months Ended
	Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
ORGANIZATION AND NATURE OF OPERATIONS	NOTE 1 – ORGANIZATION AND NATURE OF OPERATIONS Mobiquity Technologies, Inc. and its operating subsidiaries (“Mobiquity,” “we,” “our” or “the Company”), are a next generation location data intelligence company. The Company provides precise unique, at-scale location data and insights on consumer’s real-world behavior and trends for use in marketing and research. We provide one of the most accurate and scaled solutions for mobile data collection and analysis, utilizing multiple geo-location technologies. The Company is seeking to implement several new revenue streams from its data collection and analysis, including, but not limited to, Advertising, Data Licensing, Footfall Reporting, Attribution Reporting, Real Estate Planning, Financial Forecasting and Custom Research. We also are a developer of advertising and marketing technology focused on the creation, automation, and maintenance of an advertising technology operating system (or ATOS). The ATOS platform blends artificial intelligence (or AI) and machine learning (ML) based optimization technology for automatic ad serving that manages and runs digital advertising campaigns. Mobiquity Technologies, Inc. was incorporated in the State of New York and has the following subsidiaries: Schedule of subsidiaries Company Name State of Incorporation Mobiquity Networks, Inc. New York Advangelists, LLC Delaware Mobiquity Networks, Inc. Mobiquity Networks, Inc. is a wholly owned subsidiary of Mobiquity Technologies, Inc., commencing operations in May 2018. Mobiquity Networks started and developed as a mobile advertising technology company focused on driving foot-traffic throughout its indoor network and has evolved and grown into a next generation data intelligence company. Mobiquity Networks, Inc. operates our data intelligence platform business. Advangelists, LLC Advangelists LLC is a wholly owned subsidiary of Mobiquity Technologies, Inc., acquired through a merger transaction in December 2018, and operates our ATOS platform business. Reverse Stock Split On August 7, 2023, we effected a one-for-15 reverse stock split Liquidity, Going Concern and Management’s Plans These consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business. As reflected in the accompanying consolidated financial statements, for the six months ended June 30, 2024, the Company had: · Net loss of $ 1,787,407 · Net cash used in operations was $ 1,336,280 Additionally, at June 30, 2024, the Company had: · Accumulated deficit of $ 218,827,746 · Stockholders’ equity of $ 2,052,709 · Working capital deficit of $ 2,244,651 We manage liquidity risk by reviewing, on an ongoing basis, our sources of liquidity and capital requirements. The Company had cash on hand of $ 23,892 The Company has incurred significant losses since its inception in 1998 and has not demonstrated an ability to generate sufficient revenues from the sales of its products and services to achieve profitable operations. There can be no assurance that profitable operations will ever be achieved, or if achieved, could be sustained on a continuing basis. In making this assessment we performed a comprehensive analysis of our current circumstances including: our financial position, our cash flows and cash usage forecasts for the year ended December 31, 2023, and the six months ended June 30, 2024, and our current capital structure including equity-based instruments and our obligations and debts. Without sufficient revenues from operations, if the Company does not obtain additional capital, the Company will be required to reduce the scope of its business development activities or cease operations. These factors create substantial doubt about the Company’s ability to continue as a going concern within one year after the date that these consolidated financial statements are issued, as the Company will need additional capital to meet its financial obligations. These consolidated financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. Accordingly, the consolidated financial statements have been prepared on a basis that assumes the Company will continue as a going concern and which contemplates the realization of assets and satisfaction of liabilities and commitments in the ordinary course of business. Management’s strategic plans include the following: · Execution of business plan focused on technology development and improvement, · Seek out equity and/or debt financing to obtain the capital required to meet the Company’s financial obligations. There is no assurance, however, that lenders and investors will continue to advance capital to the Company or that the new business operations will be profitable. · Continuing to explore and execute prospective partnering, distribution and acquisition opportunities, · Identifying unique market opportunities that represent potential positive short-term cash flow.

SUMMARY OF SIGNIFICANT ACCOUNTI

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Presentation The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial statements (U.S. GAAP) and with the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (SEC). Accordingly, they do not contain all information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. In the opinion of the Company’s management, the accompanying consolidated financial statements contain all the adjustments necessary (consisting only of normal recurring accruals) to present the financial position of the Company as of June 30, 2024, and the results of operations and cash flows for the periods presented. The results of operations for the three months and six months ended June 30, 2024, are not necessarily indicative of the operating results for the full fiscal year or any future period. These consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, filed with the SEC on April 8, 2024. Management acknowledges its responsibility for the preparation of the accompanying consolidated financial statements which reflect all adjustments, consisting of normal recurring adjustments, considered necessary in its opinion for a fair statement of its consolidated financial position and the consolidated results of its operations for the periods presented. Principles of Consolidation These consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP) and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated. Business Segments and Concentrations The Company uses the “management approach” to identify its reportable segments. The management approach requires companies to report segment financial information consistent with information used by management for making operating decisions and assessing performance as the basis for identifying the Company’s reportable segments. The Company manages its business as a single reporting segment. Customers in the United States accounted for 100% of our revenues. We do not have any property or equipment outside of the United States. Use of Estimates Preparing financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of Company assets and liabilities, including the allowance for credit losses, stock-based compensation, the deferred tax asset valuation allowance, and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reported period. Actual results could differ from those estimates. Risks and Uncertainties The Company operates in an industry that is subject to intense competition and changes in consumer demand. The Company’s operations are subject to significant risk and uncertainties including financial and operational risks and the potential of overall business failure. The Company has experienced, and in the future expects to continue to experience, variability in sales and net earnings. The factors expected to contribute to this variability include, among others, (i) the cyclical nature of the industry, (ii) general economic conditions in the various local markets in which the Company competes, including a potential general downturn in the economy, and (iii) the volatility of prices in connection with the Company’s service offerings. These factors, among others, make it difficult to project the Company’s operating results on a consistent basis. Fair Value of Financial Instruments The Company accounts for financial instruments at fair value, which as is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market participants at the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value: · Level 1—Valuation based on quoted market prices in active markets that the Company can access for identical assets or liabilities; · Level 2—Valuation based on quoted prices in active markets for similar assets and liabilities and inputs that are observable for the asset or liability; and · Level 3—Valuation based on unobservable inputs that are supported by little or no market activity, which require management’s best estimate of what market participants would use as fair value. Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair value. These financial instruments include accounts receivable, accounts payable and accrued expenses, accrued interest – related party, and contract liabilities. At June 30, 2024 and December 31, 2023, the carrying amounts of these financial instruments approximated their fair values due to the short-term nature of these instruments. The fair value of the Company’s long-term debt approximates its carrying value based on current financing rates available to the Company. The Company does not have any other financial or non-financial assets or liabilities that would be characterized as Level 1, Level 2, or Level 3 instruments. Cash and Cash Equivalents and Concentrations of Risk For the purposes of presentation in the consolidated statements of cash flows, the Company considers all highly liquid instruments with a maturity of three months or less at the purchase date and money market accounts to be cash equivalents. On June 30, 2024, and December 31, 2023, the Company did no The Company is exposed to credit risk on its cash in the event of default by the financial institutions to the extent account balances exceed the amount insured by the FDIC, which is $250,000. At June 30, 2024 and December 31, 2023, the Company did not experience any losses on cash balances in excess of FDIC insured limits. Any loss incurred or a lack of access to funds could have a significant impact on the Company’s consolidated financial condition, results of operations, and cash flows. For the quarters ended June 30, 2024, and 2023, sales of our products to three customers generated approximately 54 55 74 76 Accounts Receivable and Allowance for Credit Losses Effective January 1, 2023, the Company adopted Accounting Standards Update (ASU) 2016-13, Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments Accounts receivable represent customer obligations under normal trade terms and are stated at the amount management expects to collect from outstanding customer balances. Credit is extended to customers based on an evaluation of their financial condition and other factors. Interest is not accrued on overdue accounts receivable. The Company does not require collateral. Four of our customers combined accounted for approximately 90 The Company had accounts receivable, net, of $ 177,852 34,628 340,935 Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for credit losses. The Company provides its allowance for credit losses based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. Accounts determined to be uncollectible losses are charged to operations when that determination is made. The allowance for credit losses for accounts receivable and the related activity, for the six months ended June 30, 2024 is as follows: Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2023 $ 1,157,910 Provision for credit losses 43,258 Write off of previously-reserved account balances (973,316 ) Balance, June 30, 2024 $ 44,545 Bad debt expense (recovery) is recorded as a component of general and administrative expenses in the accompanying consolidated statements of operations. Impairment of Long-lived Assets Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists, in accordance with the provisions of ASC 360-10-35-15 “Impairment or Disposal of Long-Lived Assets.” If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. No Property and Equipment Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided on the straight-line basis over the estimated useful lives of the assets. Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in current results of operations. Goodwill The Company’s goodwill represents the excess of the consideration transferred for the acquisition of Advangelists, LLC in December 2018 over the fair value of the underlying identifiable net assets acquired. Goodwill is not amortized but instead, it is tested for impairment at least annually. If management determines that the value of goodwill has become impaired, the Company will record a charge in an amount equal to the excess of the reporting unit’s carrying amount over its fair value, not to exceed the total amount of goodwill allocated to the reporting unit during the fiscal quarter in which the determination is made. The Company performs its annual impairment tests of goodwill as of December 31st of each year, or more frequently, if certain indicators are present. Goodwill is required to be tested for impairment at the reporting unit level. A reporting unit is an operating segment or one level below the operating segment level, which is referred to as a component. Management identifies its reporting units by assessing whether components (i) have discrete financial information available, (ii) engage in business activities, and (iii) whether a segment manager regularly reviews the component’s operating results. Net assets and goodwill of acquired businesses are allocated to the reporting unit associated with the acquired business based on the anticipated organizational structure of the combined entities. If two or more components are deemed economically similar, those components are aggregated into one reporting unit when performing the annual goodwill impairment review. The Company has one reporting unit as of June 30, 2024, and December 31, 2023. No Intangible Assets In December 2018, the Company acquired the majority of its intangible assets through its acquisition of Advangelists LLC, which included customer relationships and the ATOS platform technology. The Company amortizes its identifiable definite-lived intangible assets over an estimated period of 5 Capitalized Software Development Costs In accordance with ASC 350-40, Internal Use Software, the Company capitalizes certain internal-use software development costs associated with creating and enhancing internally developed software related to its platforms. Software development activities generally consist of three stages (i) the research and planning stage, (ii) the application and development stage, and (iii) the post-implementation stage. Costs incurred in the research and planning stage and in the post-implementation stage of software development, or other maintenance and development expenses that do not meet the qualification for capitalization, are expensed as incurred. Costs incurred in the application and development stage, including significant enhancements and upgrades, are capitalized. These costs include personnel and related employee benefits expenses for employees or consultants directly associated with and who devote time to software projects and external direct costs of materials obtained in developing the software. These software developments and acquired technology are amortized on a straight-line basis over the estimated useful life of five years upon the initial release of the software or additional features. The Company reviews the software development costs for impairment when circumstances indicate their carrying amounts may not be recoverable. If the carrying value of an asset group is not recoverable, the Company recognizes an impairment loss for the excess of carrying value over the fair value in its consolidated statements of operations. See Note 3 for further details. Derivative Financial Instruments The Company analyzes all financial instruments with features of both liabilities and equity under FASB ASC Topic No. 480, (ASC 480), Distinguishing Liabilities from Equity Derivatives and Hedging Terms of financial instruments are reviewed to determine whether they contain embedded derivative instruments that are required to be accounted for separately from the host contract under ASC 815 and recorded on the balance sheet at fair value. Derivative liabilities are remeasured to reflect fair value at each reporting period, with any increase or decrease in the fair value being recorded in the results of operations. The Company generally incorporates a binomial model to determine fair value. Upon conversion of a debt instrument where an embedded conversion option has been bifurcated and accounted for separately as a derivative liability, the Company records the resulting shares issued at fair value, derecognizes all related debt principal, derivative liability, and debt discount, and recognizes a net gain or loss on debt extinguishment. Equity instruments that are initially classified as equity that become subject to reclassification under ASC 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. As of June 30, 2024, and December 31, 2023, the Company had no derivative instruments. Debt Issuance Costs and Debt Discounts Debt discounts, debt issuance costs paid to lenders or third parties, and other original issue discounts on debt, are recorded as debt discount and amortized to interest expense in the consolidated statement of operations, over the term of the underlying debt instrument, using the effective interest method, with the unamortized portion reported net with related principal outstanding on the consolidated balance sheet. For the three months ended June 30, 2024 and 2023, the Company recognized $ 53,351 360,993 147,294 738,141 144,000 Revenue Recognition The Company’s revenues are generated from internet advertising, the Company recognizes revenue in accordance with ASC 606, Revenue from Contracts with Customers Identify the contract with a customer. A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to these services, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical payment experience or, in the case of a new customer, published credit and financial information pertaining to the customer. Identify the performance obligations in the contract. Performance obligations promised in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services is separately identifiable from other promises in the contract. To the extent a contract includes multiple promised services (performance obligations), the Company must apply a judgment to determine whether promised services are capable of being distinct and distinct in the context of the contract. If these criteria are not met the promised services are accounted for as a combined performance obligation. Currently, the Company does not have any contracts that contain multiple performance obligations. Determine the transaction price. The transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring services to the customer. To the extent the transaction price includes variable consideration, the Company estimates the amount of variable consideration that should be included in the transaction price utilizing either the expected value method or the most likely amount method depending on the nature of the variable consideration. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue under the contract will not occur. None of the Company’s contracts at December 31, 2023, and June 30, 2024, contained a significant financing component or variable consideration terms. Allocate the transaction price to performance obligations in the contract. If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. However, if a series of distinct services that are substantially the same qualifies as a single performance obligation in a contract with variable consideration, the Company must determine if the variable consideration is attributable to the entire contract or to a specific part of the contract. Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative standalone selling price basis unless the transaction price is variable and meets the criteria to be allocated entirely to a performance obligation or to a distinct service that forms part of a single performance obligation. Recognize revenue when or as the Company satisfies a performance obligation. The Company satisfies performance obligations at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised service to a customer. Under both managed services arrangements and self-service arrangements, the Company’s promised services under the contracts include identification, bidding and purchasing of advertisement opportunities. The Company also generally has discretion in establishing the pricing of the ads. Since the Company is controlling the promise to deliver the contracted services, the Company is considered the principal in all arrangements for revenue recognition purposes. The performance obligations are satisfied, and revenue recognition, primarily upon publication of customer advertising content. All revenues recognized were derived from internet advertising for the periods ended June 30, 2024, and 2023. Payment terms and conditions vary by contract, although terms generally include a requirement of payment within 30 to 90 days. Contract Liabilities Contract liabilities represent deposits made by customers before the satisfaction of performance obligation and recognition of revenue. Upon completion of the performance obligation(s) that the Company has with the customer based on the terms of the contract, the liability for the customer deposit is relieved and revenue is recognized. As of June 30, 2024, December 31, 2023, and January 1, 2023, there were $ 31,412 195,135 193,598 Advertising Advertising costs are expensed as incurred. Advertising costs are included as a component of general and administrative expenses in the consolidated statements of operations. Advertising costs incurred were insignificant for the periods ended June 30, 2024, and 2023. Stock-Based Compensation The Company accounts for our stock-based compensation, including stock options and common stock warrants, under ASC 718 Compensation – Stock Compensation, In connection with certain financing, consulting and collaboration arrangements, the Company may issue warrants to purchase shares of its common stock. The outstanding warrants are standalone instruments that are not puttable or mandatorily redeemable by the holder and are classified as equity awards. The fair value of stock-based compensation is generally determined using the Black-Scholes valuation model as of the date of the grant or the date at which the performance of the services is completed (measurement date). When determining fair value of stock-based compensation, the Company considers the following assumptions in the Black-Scholes model: · Exercise price, · Expected dividends, · Expected volatility, · Risk-free interest rate; and · Expected life of option Income Taxes The Company accounts for income tax using the asset and liability method prescribed by ASC 740, Income Taxes . The Company follows the accounting guidance for uncertainty in income taxes using the provisions of ASC 740. Using that guidance, tax positions initially need to be recognized in the consolidated financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. As of June 30, 2024, and December 31, 2023, the Company did not identify any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements. The Company recognizes interest and penalties, if any, related to recognized uncertain income tax positions, in other expense. No interest and penalties related to uncertain income tax positions were recorded for the periods ended June 30, 2024 and 2023. Open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the filing date. Tax years subject to examination by the state jurisdictions generally remain open for up to four years from the filing date. Related Parties Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal with if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests. Recently Adopted Accounting Pronouncements We consider the applicability and impact of all new accounting pronouncements on our consolidated financial position, results of operations, stockholders’ equity, cash flows, or presentation thereof. Management has evaluated all recent accounting pronouncements as issued by the Financial Accounting Standards Board (FASB) through the date these consolidated financial statements were available to be issued and found no recent accounting pronouncements issued, but not yet effective, that when adopted, will have a material impact on the consolidated financial statements of the Company.

INTANGIBLE ASSETS

INTANGIBLE ASSETS	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
INTANGIBLE ASSETS	NOTE 3: INTANGIBLE ASSETS Definite-Lived Intangible Assets The definite-lived intangible assets consist of capitalized software development costs and a customer relationship asset acquired through the Advangelists, LLC acquisition in 2018. The intangible assets are being amortized over their estimated useful lives of five years. The Company periodically evaluates the reasonableness of the useful lives of these assets. These assets are also reviewed for impairment or obsolescence when events or circumstances indicate that the carrying amount may not be recoverable. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized in the amount by which the carrying amount of the asset exceeds the fair value of the asset. Schedule of intangible assets Useful Lives June 30, 2024 December 31, 2023 Customer relationship 5 $ 3,003,676 $ 3,003,676 Less accumulated amortization (3,003,676 ) (2,927,188 ) Net carrying value $ – $ 76,488 Software development costs 5 $ 3,132,307 $ 2,157,932 Less accumulated amortization (194,440 ) (108,024 ) Net carrying value, software development costs $ 2,937,867 $ 2,049,908 During the three months ended June 30, 2024 and 2023, the Company recognized $ 19,122 150,184 76,488 300,368 During the three months ended June 30, 2024 and 2023, the Company recognized $ 43,211 21,604 86,416 21,604 As of June 30, 2024, the Company has capitalized a total of approximately $ 864,000 2,268,000 974,000 Future annual amortization of approximately $ 670,000 Schedule of future annual amortization Software Development Costs Remainder of 2024 $ 86,418 2025 172,836 2026 172,836 2027 172,836 2028 64,813 Total $ 669,739 The table above excludes capitalized costs associated with the AdHere enhancement as it is unknown what the annual amortization amounts will be at June 30, 2024.

DEBT

DEBT	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
DEBT	NOTE 4 – DEBT Small Business Administration Loan In June 2020, the Company received an Economic Injury Disaster Loan of $ 150,000 731 13,594 163,885 Investor Note Payable On December 30, 2022, the Company and Walleye Opportunities Master Fund Ltd, a Cayman Islands company (the Investor), entered into a Securities Purchase Agreement (the SPA) for the Investor to purchase from the Company (i) a senior secured 20% original issue discount (OID) nine-month promissory note in an aggregate gross principal amount of $ 1,437,500 287,500 1,150,000 174,242 In conjunction with the SPA, the Company issued 34,849 138,500 1,011,500 163,000 The Investor Note will only become convertible into common stock upon the occurrence of an Event of Default under and as defined in the Investor Note on terms set forth in the Investor Note. This Investor Note matures and was payable on or before September 30, 2023, and it provided that the Investor may demand prepayment after March 31, 2023, and before the maturity date, provided that the purchasers of securities in a future public offering by the Company, as defined in the SPA, who hold the purchased Company securities at the time the prepayment demand, unanimously consent to the prepayment. On June 30, 2023, the secured debt was paid in full through the proceeds of the Company’s June 2023 Offering. See Note 5. The aforementioned Investor Warrant was assigned a relative fair value of $ 586,040 122,426 1,134,466 360,993 Related Party - Salkind Loans On October 10, 2023, the Company received a $ 300,000 November 30, 2023 15 0.70 300,000 In February 2024, Dr. Salkind, Board Chair, loaned the Company $ 150,000 10 On June 27, 2024, the Company entered into a new Loan Agreement with Dr. Salkind and a relative of Dr. Salkind (Salkind June 2024 Loan) for no additional consideration from the lenders, effectively cancelling the Salkind February 2024 Loan. The Salkind June 2024 Loan is a $ 160,000 10,000 160,000 0.50 150,000 161 On July 5, 2024, the Company entered into a Loan Agreement with Dr. Salkind for additional proceeds of $ 50,000 50,000 Related Party - Other Loans During the quarter ended June 30, 2024, the Company entered into several loan agreements with its corporate attorney in exchange for cash or the cancellation of invoices outstanding related to legal services performed by the attorney. Loan 1, dated April 2024, was a non-interest-bearing demand loan issued in exchange for $ 70,000 4,000 74,000 4,000 Loan 2, dated April 2024, was a non-interest-bearing demand loan issued in exchange for $ 40,000 Loan 3, dated June 2024, is a non-interest-bearing demand loan issued in exchange for the cancellation of $ 20,000 5,000 25,000 0.50 20,000 468 Loan 4, dated June 2024, is a non-interest-bearing demand loan issued in exchange for $ 37,000 15,000 52,000 37,000 1,200 78,000 Merchant Agreements In November 2023, the Company entered into an agreement for the purchase and sale of future receivables (2023 Merchant Agreement) with a financial institution in exchange for $ 200,000 272,000 72,000 33,578 16,765 10,500 In February 2024, the Company entered into an agreement for the purchase and sale of future receivables (February 2024 Merchant Agreement) with the same financial institution associated with the 2023 Merchant Agreement for the sale of future receivables in exchange for $ 150,000 7,500 205,350 62,850 20,135 7,500 45,467 In April 2024, the Company entered into an agreement for the purchase and sale of future receivables (April 2024 Merchant Agreement) with a financial institution for the sale of future receivables in exchange for $ 250,000 127,000 342,250 12,854 12,500 For the three and six months ended June 30, 2024, the Company recognized approximately $ 21,000 65,000 80,000 2024 Promissory Notes In March 2024, the Company issued a promissory note in the principal amount of $ 126,500 16,500 14 17,710 January 15, 2025 8,150 24,650 1,126 7,957 In April 2024, the Company issued a promissory note in the principal amount of $ 96,000 16,000 15 14,400 11,040 March 31, 2025 4,149 Following is a summary of debt outstanding at December 31, 2023 and June 30, 2024: Schedule of debt outstanding June 30, December 31, Merchant Agreements $ 361,957 $ 216,089 Related Party – Salkind Loans 160,000 – Related Party – Other Loans 77,000 – 2024 Promissory Notes 205,590 – Total Debt 804,547 216,089 Less: Unamortized debt discounts (144,255 ) (47,372 ) Current portion of debt 660,292 168,717

STOCKHOLDERS_ EQUITY

STOCKHOLDERS’ EQUITY	6 Months Ended
	Jun. 30, 2024
Equity [Abstract]
STOCKHOLDERS’ EQUITY	NOTE 5 – STOCKHOLDERS’ EQUITY On August 7, 2023, the Company effected a 1-for-15 reverse stock split The Company’s authorized capital stock consists of 105,000,000 shares, comprised of 100,000,000 0.0001 5,000,000 0.0001 Of the 5,000,000 shares of preferred stock authorized, the Board of Directors has designated the following: · 1,500,000 none · 1,250,000 31,413 · 1,250 · 1,500 none · 2 · 70,000 61,688 · One none · 300,789 none · 770,000 768,473 Rights Under Preferred Stock The Company’s classes of preferred stock include the following provisions: Optional Conversion Rights of Preferred Stock · Series AA – one share convertible into 3.33 shares of common stock · Series AAA – one share convertible into 6.67 shares of common stock · Series C – one share convertible into 6,667 shares of common stock · Series E – one share at a rate of its Stated Value, as defined, divided by $0.08, convertible commencing January 31, 2020 · Series G – one share convertible into shares of common stock at a rate of its Stated Value ($5.00 at June 30, 2024) divided by $0.50 (Series G Conversion Ratio) · Series H – one share convertible into shares of common stock at a rate of its Stated Value ($2.00 at June 30, 2024) divided by $0.20 (Series H Conversion Ratio) Redemption Rights Series E preferred stock is redeemable at any time upon 30 days’ written notice by the Company and the shareholders, at a rate of 100% of the Stated Value, as defined. Mandatory Conversion Right Any outstanding shares of Series G Preferred Stock shall automatically convert into common stock based on the Series G Conversion Ratio in the event that the closing sales price of the Company’s common stock for ten (10) consecutive trading days closes over $5.00 per share. Any outstanding shares of Series H Preferred Stock shall automatically convert into common stock based on the Series H Conversion Ratio at the earlier of (i) December 31, 2026, or (ii) at such time as the closing sale price of the Company’s common stock exceeds $2.00 per share for ten (10) consecutive trading days. Mandatory Dividend Commencing after the later of (i) the first day of the calendar month after the month in which the Series G shares are issued or (ii) January 2, 2024, the holders of outstanding shares of Series G Preferred Stock shall receive a monthly dividend of 20% of the Stated Value per share. The dividend shall be paid at the election of the majority holder of the Series G Preferred Stock in cash or in common stock. Commencing January 2, 2024, the holders of outstanding shares of Series H Preferred Stock shall receive a monthly dividend of 1% of the Stated Value per share. The dividend shall be paid at the election of the majority holder of the Series H Preferred Stock in cash or in common stock. If the election is for cash payment, the Company has the right to deliver a one-year secured note bearing interest at the rate of 15% per annum in lieu of paying cash. For the six months ended June 30, 2024, the Company accrued stock dividends thereof totaling $ 92,216 Liquidation Preference The Series G and Series H Preferred Stock have a liquidation preference of the Stated Value per share plus accrued and unpaid dividends. Shares Issued for Services On October 6, 2023, the Company entered a one-year consulting contract with Mr. Gene Salkind, its Chairman of the Board, to provide business consulting services to the Company. Mr. Salkind received 150,000 103,500 25,875 51,750 In December 2023, the Company entered into a one-year consulting contract with an unrelated party. In accordance with the contract, the consultant received a signing bonus of $ 25,000 100,000 14,000 200,000 0.20 25,000 64,000 16,000 32,000 28,312 Common Stock Issued in Conjunction with Debt Issuance On December 30, 2022, the Company and Walleye Opportunities Master Fund Ltd, a Cayman Islands company (the Investor), entered into a Securities Purchase Agreement (the Walleye SPA) for the Investor to purchase from the Company (i) a senior secured 20% original issue discount (OID) nine-month promissory note in an aggregate gross principal amount of $ 1,437,500 287,500 1,150,000 174,242 In conjunction with the Walleye SPA, the Company issued 34,849 138,500 1,011,500 163,000 The Investor Note will only become convertible into common stock upon the occurrence of an Event of Default under and as defined in the Investor Note on terms set forth in the Investor Note. This Investor Note matures and is payable on or before September 30, 2023, and it provides that the Investor may demand prepayment after March 31, 2023, and before the maturity date, provided that the purchasers of securities in a future public offering by the Company, as defined in the Walleye SPA, who hold the purchased Company securities at the time the prepayment demand, unanimously consent to the prepayment. The Company granted a security interest in all of its assets to the Investor as collateral for its obligations under the Investor Note pursuant to a Security Agreement. In addition, the Company’s subsidiaries guaranteed the obligations of the Company under the Investor Note pursuant to a Subsidiary Guarantee and granted a first lien security interest in all their assets to the Investor as additional collateral pursuant to the Security Agreement. All securities sold in the above-described transaction contain certain piggy-back registration rights after the completion of our February 2023 Offering (see below). During the second quarter of 2023, the secured debt was paid in full through the proceeds of our June 2023 Offering. The aforementioned Investor Warrant was deemed to be an equity-classified derivative instrument with a fair value of $1,526,363 at the date of closing on the Agreement, incorporating the use of the Black-Scholes valuation model, and the Incentive Shares were deemed to have a fair value of $318,863 based on the closing market price of the Company’s common stock on the day preceding the closing of the Walleye SPA. Per accounting guidance under ASC 815, the Company recorded the fair values of the Investor Warrant and Incentive Shares based on the relative fair value allocation method, which allocates fair values as a percentage of total fair value of the debt, Investor Warrant, and Incentive Shares, in proportion to the net proceeds received under the Investor Note of $1,150,000. As a result of applying the relative fair value allocation method, the Investor Warrant was assigned a relative fair value of $ 586,040 122,426 377,149 396,322 February 2023 Offering On February 13, 2023, the Company entered into an underwriting agreement (the Underwriting Agreement) with Spartan Capital Securities, LLC (the Underwriter) relating to a public offering of 251,842 285,792 3,207,500 Each pre-funded warrant is exercisable at any time, until fully exercised, to purchase one share of common stock at an exercise price of $0.0015 per share. Each Series 2023 Warrant is exercisable for five years to purchase 0.1 share of common stock at a cash exercise price of $6.975 per warrant share. The Series 2023 Warrants contain an alternative cashless exercise provision permitting the holder to acquire 0.05 share of common stock for every 0.1 warrant share any time after the earlier of (i) 30 days following the initial exercise date of February 14, 2023, and (ii) the date on which the aggregate trading volume of the Company’s common stock, beginning on the initial exercise date of the Series 2023 Warrants, exceeds 2,419,355 shares. Additionally, the exercise price of both the pre-funded warrants and the Series 2023 Warrants are subject to customary adjustments for stock splits, stock dividends, reclassifications and the like. Pursuant to the terms of the Underwriter agreement, and as partial consideration to the Underwriter, the Company issued a warrant for the purchase of 26,882 shares of common stock, exercisable from February 14, 2023, through February 14, 2028, at an initial exercise price of $7.6725 per share. This warrant was cancelled by the underwriter on or about June 30, 2023, in connection with the completion of the June 2023 Offering described below. The Company also granted the Underwriter a 45-day option to purchase up to an additional 80,645 120,968 242,500 Between the closing of the February 2023 Offering and June 30, 2023, investors holding pre-funded warrants converted all their pre-funded warrants into 285,792 403,226 June 2023 Offering On June 30, 2023, Mobiquity Technologies, Inc. closed on a public offering selling an aggregate of 375,000 1,625,000 3,000,000 472,001 2,528,000 1,437,500 478,334 478,334 2,588,333 Other 2023 Stock Transactions In April 2023, the Board of Directors or the Compensation Committee of the Company’s Board of Directors approved the following transactions: · Grant of 6,667 · Grant of 3,333 · Grant of 2,000 5,000 · Grant of 4,791 12,000 2.505 · Issuance of a total of 31,891 80,411 Share prices used in the above transaction were based on the market price of the Company’s common stock on the consummation dates of the transactions. Salkind October 2023 Loan Conversion and Series G Preferred Stock Issuance Effective November 7, 2023, Mr. Gene Salkind and parties associated with him (the Series G Preferred Shareholders), invested $ 1,503,495 300,789 Series H Preferred Stock Issuances On December 18, 2023, the Series G Preferred Shareholders agreed to exchange all 300,789 751,730 33,000 16,500 Issuance of Common Stock for Settlement of Liabilities In January 2024, the Company issued 100,000 53,000 18,000 12,000 Issuance of Common Stock for Cash During the first six months of 2024, the Company raised a total of $ 1,462,000 3,247,334 200,000 100,000 100,000 Issuance of Common Stock Warrant for Services During June 2024, the Company entered into a consulting agreement with an unrelated party for general business consulting services. The term of the agreement is for twelve months, commencing in June 2024. Compensation under the agreement included an upfront payment of $ 25,000 100,000 171,800 16,400 Treasury Stock In the three months ended March 31, 2024, the Company repurchased 17 no

STOCK OPTION PLANS AND WARRANTS

STOCK OPTION PLANS AND WARRANTS	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
STOCK OPTION PLANS AND WARRANTS	NOTE 6 – STOCK OPTION PLANS AND WARRANTS During Fiscal 2005, the Company established, and the stockholders approved, an Employee Benefit and Consulting Services Compensation Plan (the 2005 Plan) for the granting of up to 334 non-statutory and incentive stock options and stock awards to directors, officers, consultants and key employees of the Company. On June 9, 2005, the Board of Directors amended the Plan to increase the number of stock options and awards to be granted under the Plan to 667 shares. During Fiscal 2009, the Company established a plan of long-term stock-based compensation incentives for selected Eligible Participants of the Company covering 667 shares. This plan was adopted by the Board of Directors and approved by stockholders in October 2009 (the 2009 Plan). In September 2013, the Company’s stockholders approved an increase in the number of shares covered by the 2009 Plan to 1,667 shares. In the first quarter of 2016, the Board approved, and stockholders ratified a 2016 Employee Benefit and Consulting Services Compensation Plan covering 1,667 shares (the 2016 Plan) and approved moving all options which exceeded the 2009 Plan limits to the 2016 Plan. In December 2018, the Board of Directors adopted and in February 2019 the stockholders ratified the 2018 Employee Benefit and Consulting Services Compensation Plan covering 5,000 shares (the 2018 Plan). On April 2, 2019, the Board approved the 2019 Plan identical to the 2018 Plan, except that the 2019 Plan covers 10,000 shares. The 2019 Plan required stockholder approval by April 2, 2020, to be able to grant incentive stock options under the 2019 Plan. On October 13, 2021, the Board approved the 2021 Plan identical to the 2018 Plan, except that the 2021 Plan covers 73,334 shares. The 2021 Plan required stockholder approval by October 13, 2022, to be able to grant incentive stock options under the 2021 Plan. On April 17, 2023, the Board approved an Equity Participation Plan similar to the Plans described herein, except that this Plan also provides for the grant of Restricted Unit Awards (the 2023 EP Plan). Under the 2023 EP Plan, which was approved by stockholders on May 15, 2023, a maximum of 166,667 2,000,000 In April of 2022 and April 2023, Dean Julia was granted 833 23.25 3.30 In March and April 2023, Nate Knight and Byron Booker, respectively, were each granted 1,667 3.30 On December 19, 2023, the board approved, under the 2023 Plan, granting five-year Non-Statutory Stock Options to purchase 1,800,000 0.20 In April of 2024, Dean Julia was granted 833 0.50 All stock options under the Plans are granted at or above the fair market value of the common stock at the grant date. Employee and non-employee stock options vest over varying periods and generally expire either 5 or 10 years from the grant date. The fair value of options at the date of grant was estimated using the Black-Scholes option pricing model. For option grants, the Company will take into consideration payments subject to the provisions of ASC 718 Stock Compensation. Schedule of weighted average assumptions of options granted Six Months Ended June 30, 2024 2023 Expected volatility 211.28 172.63 Expected dividend yield – – Risk-free interest rate 4.33 3.85 Expected term (in years) 7.5 5 Schedule of options activity Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2024 1,876,275 $ 9.11 5.05 $ 252,000 Granted 833 $ – – $ 1,250 Cancelled or expired (718 ) $ – – $ – Outstanding, June 30, 2024 1,876,390 $ 8.57 4.56 $ 3,241,250 Options exercisable, June 30, 2024 1,876,390 $ 8.57 4.56 $ 3,241,250 The aggregate intrinsic value of options outstanding and options exercisable on June 30, 2024, is calculated as the difference between the exercise price of the underlying options and the market price of the Company’s common stock for the shares that had exercise prices lower than the $2.00 closing price of the Company’s common stock on June 30, 2024. Stock-based compensation expense related to stock options was $ 1,175 22,061 As of June 30, 2024, there is no Warrants During fiscal 2022, the Company issued 59,211 60.00 1,000 During the fiscal year ended December 31, 2023, the Company issued a total of 2,849,551 174,242 850,308 285,792 1,625,000 478,333 200,000 The weighted average assumptions made in calculating the fair value of warrants granted during the six months ended June 30, 2024, and 2023, are as follows: Schedule of weighted average assumptions of warrants granted Six Months Ended June 30, 2024 2023 Expected volatility 215.54 172.63 Expected dividend yield – – Risk-free interest rate 4.62 3.85 Expected term (in years) 5.00 5.00 Schedule of warrants activity Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2024 653,357 $ 58.54 4.20 $ 28,000 Granted 100,000 $ 0.50 4.93 $ 150,000 Cancelled or expired – $ – – $ – Outstanding, June 30, 2024 753,357 $ 50.84 3.45 $ 510,000 Warrants exercisable, June 30, 2024, 753,357 $ 50.84 3.45 $ 510,000 On June 3, 2024, the Company entered into a one-year consulting agreement with a non-affiliated entity. The agreement provides for cash compensation of $ 85,000 25,000 100,000 0.50

EARNINGS (LOSS) PER SHARE

EARNINGS (LOSS) PER SHARE	6 Months Ended
	Jun. 30, 2024
Earnings Per Share [Abstract]
EARNINGS (LOSS) PER SHARE	NOTE 7 – EARNINGS (LOSS) PER SHARE Pursuant to ASC 260, Earnings Per Share, Diluted earnings (loss) per share is computed by dividing net income (loss) by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during the period. Potentially dilutive common shares may consist of common stock issuable for stock options and warrants (using the treasury stock method), convertible notes and common stock issuable. These common stock equivalents may be dilutive in the future. In the event of a net loss, diluted loss per share is the same as basic loss per share since the effect of the potential common stock equivalents upon conversion would be anti-dilutive. The following potentially dilutive equity securities outstanding as of June 30, 2024, and December 31, 2023, are as follows: Schedule of potentially dilutive equity securities outstanding June 30, 2024 December 31, 2023 Stock options 1,876,390 1,876,275 Warrants 753,357 653,358 Series AAA preferred stock 209,525 209,525 Series E preferred stock 10,281 10,281 Series H preferred stock 7,684,730 7,684,730 Total common stock equivalents 10,534,284 10,434,169

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	6 Months Ended
	Jun. 30, 2024
Commitments and Contingencies Disclosure [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 8 – COMMITMENTS AND CONTINGENCIES Litigation Michael Trepeta, a former Co-CEO and director of the Company, filed a lawsuit against the Company and its subsidiary, Mobiquity Networks in April 2023 in the New York State Supreme Court, Nassau County. The claims stem from a Separation Agreement and Release that Mr. Trepeta and the Company entered into six years ago in April 2017 which terminated Mr. Trepeta’ s employment agreement and discontinued his employment and directorship with the Company, among other things, by mutual agreement. Mr. Trepeta also gave the Company a release in the Separation Agreement and Release. Mr. Trepeta has claimed that the Company fraudulently induced him to enter into the Separation Agreement and Release; that the Company breached Mr. Trepeta’ s employment agreement; and that the Company breached its covenant of good faith and fair dealing and its fiduciary duty. Mr. Trepeta is claiming not less than $2.5 Million in damages. Based on the Company’s initial internal review of the situation, the Company believes the claims lack merit and it intends to vigorously defend same. In December 2023, the Company was notified that its motion to dismiss Mr. Trepeta’ s action was granted but Mr. Trepeta has filed a notice of appeal. Due to uncertainties inherent in litigation, the Company cannot predict the outcome of this matter at this time.

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2024
Subsequent Events [Abstract]
SUBSEQUENT EVENTS	NOTE 9 – SUBSEQUENT EVENTS Between July 1, 2024, and August 8, 2024, the Company raised a total of $280,000 in cash proceeds from various accredited investors in conjunction with common stock subscription agreements, resulting in the issuance of a total of 560,000 shares of common stock at a subscription price of $0.50 per share price. Related Party Loans On July 5, 2024, the Company entered into a Loan Agreement with Dr. Salkind for proceeds of $50,000. On July 23, 2024, the Company entered into a Loan Agreement with Dr. Salkind’s son for proceeds of $50,000. Both of these July 2024 loans were issued under the same non-interest, repayment, and conversion terms as the Salkind June 2024 Loan discussed in Note 5. In July 2024, the Company’s corporate attorney, and shareholder of the Company, loaned an additional $78,000 to the Company on a short-term, non-interest bearing basis, of which $28,000 has since been repaid. Conversion of Series H Preferred Stock On August 6, 2024, all of the 768,473 outstanding shares of Series H Preferred Stock automatically converted into 7,843,570 shares of common stock (including accrued stock dividends of 158,840 shares) as the closing price of our common stock exceeded $2.00 per share for ten consecutive trading days. Of the 7,843,570 common shares issued, 7,675,160 shares were issued to our Chairman, Dr. Gene Salkind. August 2024 Merchant Agreement In August 2024, the Company entered into an agreement for the purchase and sale of future receivables (August 2024 Merchant Agreement) with a financial institution for the sale of future receivables in exchange for $200,000 in funding (the August 2024 Purchase Price), of which $60,000 represented cash proceeds, and the balance applied as full settlement of the outstanding obligations under the February 2024 Merchant Agreement funding discussed above. The Purchase Price is to be repaid through daily payments representing 16% of future customer payments received until a total of approximately $273,800 is paid. In connection with the August 2024 Merchant Agreement, and as additional consideration, the Company has agreed to issue 2,779 shares of its common stock to the financial institution in an amount equal to 5% of the new principal Advance Amount, or $6,057, which was recorded as debt discount. The number of shares issued is equal to 5% of the Advance Amount divided by the average closing per share price of the Company’s common stock for the previous twenty (20) days from the signed date of the Merchant Agreement. The balance of the Merchant Agreement funding is expected to be repaid in full by April 2025.

SUMMARY OF SIGNIFICANT ACCOUN_2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
Basis of Presentation	Basis of Presentation The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America for interim financial statements (U.S. GAAP) and with the instructions to Form 10-Q and Article 8 of Regulation S-X of the United States Securities and Exchange Commission (SEC). Accordingly, they do not contain all information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. In the opinion of the Company’s management, the accompanying consolidated financial statements contain all the adjustments necessary (consisting only of normal recurring accruals) to present the financial position of the Company as of June 30, 2024, and the results of operations and cash flows for the periods presented. The results of operations for the three months and six months ended June 30, 2024, are not necessarily indicative of the operating results for the full fiscal year or any future period. These consolidated financial statements should be read in conjunction with the consolidated financial statements and related notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023, filed with the SEC on April 8, 2024. Management acknowledges its responsibility for the preparation of the accompanying consolidated financial statements which reflect all adjustments, consisting of normal recurring adjustments, considered necessary in its opinion for a fair statement of its consolidated financial position and the consolidated results of its operations for the periods presented.
Principles of Consolidation	Principles of Consolidation These consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (U.S. GAAP) and include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions and balances have been eliminated.
Business Segments and Concentrations	Business Segments and Concentrations The Company uses the “management approach” to identify its reportable segments. The management approach requires companies to report segment financial information consistent with information used by management for making operating decisions and assessing performance as the basis for identifying the Company’s reportable segments. The Company manages its business as a single reporting segment. Customers in the United States accounted for 100% of our revenues. We do not have any property or equipment outside of the United States.
Use of Estimates	Use of Estimates Preparing financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts of Company assets and liabilities, including the allowance for credit losses, stock-based compensation, the deferred tax asset valuation allowance, and the disclosure of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reported period. Actual results could differ from those estimates.
Risks and Uncertainties	Risks and Uncertainties The Company operates in an industry that is subject to intense competition and changes in consumer demand. The Company’s operations are subject to significant risk and uncertainties including financial and operational risks and the potential of overall business failure. The Company has experienced, and in the future expects to continue to experience, variability in sales and net earnings. The factors expected to contribute to this variability include, among others, (i) the cyclical nature of the industry, (ii) general economic conditions in the various local markets in which the Company competes, including a potential general downturn in the economy, and (iii) the volatility of prices in connection with the Company’s service offerings. These factors, among others, make it difficult to project the Company’s operating results on a consistent basis.
Fair Value of Financial Instruments	Fair Value of Financial Instruments The Company accounts for financial instruments at fair value, which as is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (exit price) in an orderly transaction between market participants at the measurement date. The valuation techniques are based on observable and unobservable inputs. Observable inputs reflect readily obtainable data from independent sources, while unobservable inputs reflect certain market assumptions. There are three levels of inputs that may be used to measure fair value: · Level 1—Valuation based on quoted market prices in active markets that the Company can access for identical assets or liabilities; · Level 2—Valuation based on quoted prices in active markets for similar assets and liabilities and inputs that are observable for the asset or liability; and · Level 3—Valuation based on unobservable inputs that are supported by little or no market activity, which require management’s best estimate of what market participants would use as fair value. Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair value. These financial instruments include accounts receivable, accounts payable and accrued expenses, accrued interest – related party, and contract liabilities. At June 30, 2024 and December 31, 2023, the carrying amounts of these financial instruments approximated their fair values due to the short-term nature of these instruments. The fair value of the Company’s long-term debt approximates its carrying value based on current financing rates available to the Company. The Company does not have any other financial or non-financial assets or liabilities that would be characterized as Level 1, Level 2, or Level 3 instruments.
Cash and Cash Equivalents and Concentrations of Risk	Cash and Cash Equivalents and Concentrations of Risk For the purposes of presentation in the consolidated statements of cash flows, the Company considers all highly liquid instruments with a maturity of three months or less at the purchase date and money market accounts to be cash equivalents. On June 30, 2024, and December 31, 2023, the Company did no The Company is exposed to credit risk on its cash in the event of default by the financial institutions to the extent account balances exceed the amount insured by the FDIC, which is $250,000. At June 30, 2024 and December 31, 2023, the Company did not experience any losses on cash balances in excess of FDIC insured limits. Any loss incurred or a lack of access to funds could have a significant impact on the Company’s consolidated financial condition, results of operations, and cash flows. For the quarters ended June 30, 2024, and 2023, sales of our products to three customers generated approximately 54 55 74 76
Accounts Receivable and Allowance for Credit Losses	Accounts Receivable and Allowance for Credit Losses Effective January 1, 2023, the Company adopted Accounting Standards Update (ASU) 2016-13, Financial Instruments – Credit Losses: Measurement of Credit Losses on Financial Instruments Accounts receivable represent customer obligations under normal trade terms and are stated at the amount management expects to collect from outstanding customer balances. Credit is extended to customers based on an evaluation of their financial condition and other factors. Interest is not accrued on overdue accounts receivable. The Company does not require collateral. Four of our customers combined accounted for approximately 90 The Company had accounts receivable, net, of $ 177,852 34,628 340,935 Management periodically assesses the Company’s accounts receivable and, if necessary, establishes an allowance for credit losses. The Company provides its allowance for credit losses based upon a review of the outstanding accounts receivable, historical collection information and existing economic conditions. Accounts determined to be uncollectible losses are charged to operations when that determination is made. The allowance for credit losses for accounts receivable and the related activity, for the six months ended June 30, 2024 is as follows: Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2023 $ 1,157,910 Provision for credit losses 43,258 Write off of previously-reserved account balances (973,316 ) Balance, June 30, 2024 $ 44,545 Bad debt expense (recovery) is recorded as a component of general and administrative expenses in the accompanying consolidated statements of operations.
Impairment of Long-lived Assets	Impairment of Long-lived Assets Management evaluates the recoverability of the Company’s identifiable intangible assets and other long-lived assets when events or circumstances indicate a potential impairment exists, in accordance with the provisions of ASC 360-10-35-15 “Impairment or Disposal of Long-Lived Assets.” If impairment is indicated based on a comparison of the assets’ carrying values and the undiscounted cash flows, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. No
Property and Equipment	Property and Equipment Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided on the straight-line basis over the estimated useful lives of the assets. Expenditures for repair and maintenance which do not materially extend the useful lives of property and equipment are charged to operations. When property or equipment is sold or otherwise disposed of, the cost and related accumulated depreciation are removed from the respective accounts with the resulting gain or loss reflected in current results of operations.
Goodwill	Goodwill The Company’s goodwill represents the excess of the consideration transferred for the acquisition of Advangelists, LLC in December 2018 over the fair value of the underlying identifiable net assets acquired. Goodwill is not amortized but instead, it is tested for impairment at least annually. If management determines that the value of goodwill has become impaired, the Company will record a charge in an amount equal to the excess of the reporting unit’s carrying amount over its fair value, not to exceed the total amount of goodwill allocated to the reporting unit during the fiscal quarter in which the determination is made. The Company performs its annual impairment tests of goodwill as of December 31st of each year, or more frequently, if certain indicators are present. Goodwill is required to be tested for impairment at the reporting unit level. A reporting unit is an operating segment or one level below the operating segment level, which is referred to as a component. Management identifies its reporting units by assessing whether components (i) have discrete financial information available, (ii) engage in business activities, and (iii) whether a segment manager regularly reviews the component’s operating results. Net assets and goodwill of acquired businesses are allocated to the reporting unit associated with the acquired business based on the anticipated organizational structure of the combined entities. If two or more components are deemed economically similar, those components are aggregated into one reporting unit when performing the annual goodwill impairment review. The Company has one reporting unit as of June 30, 2024, and December 31, 2023. No
Intangible Assets	Intangible Assets In December 2018, the Company acquired the majority of its intangible assets through its acquisition of Advangelists LLC, which included customer relationships and the ATOS platform technology. The Company amortizes its identifiable definite-lived intangible assets over an estimated period of 5 Capitalized Software Development Costs In accordance with ASC 350-40, Internal Use Software, the Company capitalizes certain internal-use software development costs associated with creating and enhancing internally developed software related to its platforms. Software development activities generally consist of three stages (i) the research and planning stage, (ii) the application and development stage, and (iii) the post-implementation stage. Costs incurred in the research and planning stage and in the post-implementation stage of software development, or other maintenance and development expenses that do not meet the qualification for capitalization, are expensed as incurred. Costs incurred in the application and development stage, including significant enhancements and upgrades, are capitalized. These costs include personnel and related employee benefits expenses for employees or consultants directly associated with and who devote time to software projects and external direct costs of materials obtained in developing the software. These software developments and acquired technology are amortized on a straight-line basis over the estimated useful life of five years upon the initial release of the software or additional features. The Company reviews the software development costs for impairment when circumstances indicate their carrying amounts may not be recoverable. If the carrying value of an asset group is not recoverable, the Company recognizes an impairment loss for the excess of carrying value over the fair value in its consolidated statements of operations. See Note 3 for further details.
Derivative Financial Instruments	Derivative Financial Instruments The Company analyzes all financial instruments with features of both liabilities and equity under FASB ASC Topic No. 480, (ASC 480), Distinguishing Liabilities from Equity Derivatives and Hedging Terms of financial instruments are reviewed to determine whether they contain embedded derivative instruments that are required to be accounted for separately from the host contract under ASC 815 and recorded on the balance sheet at fair value. Derivative liabilities are remeasured to reflect fair value at each reporting period, with any increase or decrease in the fair value being recorded in the results of operations. The Company generally incorporates a binomial model to determine fair value. Upon conversion of a debt instrument where an embedded conversion option has been bifurcated and accounted for separately as a derivative liability, the Company records the resulting shares issued at fair value, derecognizes all related debt principal, derivative liability, and debt discount, and recognizes a net gain or loss on debt extinguishment. Equity instruments that are initially classified as equity that become subject to reclassification under ASC 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. The Company does not use derivative instruments to hedge exposures to cash flow, market or foreign currency risk. As of June 30, 2024, and December 31, 2023, the Company had no derivative instruments.
Debt Issuance Costs and Debt Discounts	Debt Issuance Costs and Debt Discounts Debt discounts, debt issuance costs paid to lenders or third parties, and other original issue discounts on debt, are recorded as debt discount and amortized to interest expense in the consolidated statement of operations, over the term of the underlying debt instrument, using the effective interest method, with the unamortized portion reported net with related principal outstanding on the consolidated balance sheet. For the three months ended June 30, 2024 and 2023, the Company recognized $ 53,351 360,993 147,294 738,141 144,000
Revenue Recognition	Revenue Recognition The Company’s revenues are generated from internet advertising, the Company recognizes revenue in accordance with ASC 606, Revenue from Contracts with Customers Identify the contract with a customer. A contract with a customer exists when (i) the Company enters into an enforceable contract with a customer that defines each party’s rights regarding the services to be transferred and identifies the payment terms related to these services, (ii) the contract has commercial substance and, (iii) the Company determines that collection of substantially all consideration for services that are transferred is probable based on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in determining the customer’s ability and intention to pay, which is based on a variety of factors including the customer’s historical payment experience or, in the case of a new customer, published credit and financial information pertaining to the customer. Identify the performance obligations in the contract. Performance obligations promised in a contract are identified based on the services that will be transferred to the customer that are both capable of being distinct, whereby the customer can benefit from the service either on its own or together with other resources that are readily available from third parties or from the Company, and are distinct in the context of the contract, whereby the transfer of the services is separately identifiable from other promises in the contract. To the extent a contract includes multiple promised services (performance obligations), the Company must apply a judgment to determine whether promised services are capable of being distinct and distinct in the context of the contract. If these criteria are not met the promised services are accounted for as a combined performance obligation. Currently, the Company does not have any contracts that contain multiple performance obligations. Determine the transaction price. The transaction price is determined based on the consideration to which the Company will be entitled in exchange for transferring services to the customer. To the extent the transaction price includes variable consideration, the Company estimates the amount of variable consideration that should be included in the transaction price utilizing either the expected value method or the most likely amount method depending on the nature of the variable consideration. Variable consideration is included in the transaction price if, in the Company’s judgment, it is probable that a significant future reversal of cumulative revenue under the contract will not occur. None of the Company’s contracts at December 31, 2023, and June 30, 2024, contained a significant financing component or variable consideration terms. Allocate the transaction price to performance obligations in the contract. If the contract contains a single performance obligation, the entire transaction price is allocated to the single performance obligation. However, if a series of distinct services that are substantially the same qualifies as a single performance obligation in a contract with variable consideration, the Company must determine if the variable consideration is attributable to the entire contract or to a specific part of the contract. Contracts that contain multiple performance obligations require an allocation of the transaction price to each performance obligation based on a relative standalone selling price basis unless the transaction price is variable and meets the criteria to be allocated entirely to a performance obligation or to a distinct service that forms part of a single performance obligation. Recognize revenue when or as the Company satisfies a performance obligation. The Company satisfies performance obligations at a point in time. Revenue is recognized at the time the related performance obligation is satisfied by transferring the promised service to a customer. Under both managed services arrangements and self-service arrangements, the Company’s promised services under the contracts include identification, bidding and purchasing of advertisement opportunities. The Company also generally has discretion in establishing the pricing of the ads. Since the Company is controlling the promise to deliver the contracted services, the Company is considered the principal in all arrangements for revenue recognition purposes. The performance obligations are satisfied, and revenue recognition, primarily upon publication of customer advertising content. All revenues recognized were derived from internet advertising for the periods ended June 30, 2024, and 2023. Payment terms and conditions vary by contract, although terms generally include a requirement of payment within 30 to 90 days. Contract Liabilities Contract liabilities represent deposits made by customers before the satisfaction of performance obligation and recognition of revenue. Upon completion of the performance obligation(s) that the Company has with the customer based on the terms of the contract, the liability for the customer deposit is relieved and revenue is recognized. As of June 30, 2024, December 31, 2023, and January 1, 2023, there were $ 31,412 195,135 193,598
Advertising	Advertising Advertising costs are expensed as incurred. Advertising costs are included as a component of general and administrative expenses in the consolidated statements of operations. Advertising costs incurred were insignificant for the periods ended June 30, 2024, and 2023.
Stock-Based Compensation	Stock-Based Compensation The Company accounts for our stock-based compensation, including stock options and common stock warrants, under ASC 718 Compensation – Stock Compensation, In connection with certain financing, consulting and collaboration arrangements, the Company may issue warrants to purchase shares of its common stock. The outstanding warrants are standalone instruments that are not puttable or mandatorily redeemable by the holder and are classified as equity awards. The fair value of stock-based compensation is generally determined using the Black-Scholes valuation model as of the date of the grant or the date at which the performance of the services is completed (measurement date). When determining fair value of stock-based compensation, the Company considers the following assumptions in the Black-Scholes model: · Exercise price, · Expected dividends, · Expected volatility, · Risk-free interest rate; and · Expected life of option
Income Taxes	Income Taxes The Company accounts for income tax using the asset and liability method prescribed by ASC 740, Income Taxes . The Company follows the accounting guidance for uncertainty in income taxes using the provisions of ASC 740. Using that guidance, tax positions initially need to be recognized in the consolidated financial statements when it is more likely than not the position will be sustained upon examination by the tax authorities. As of June 30, 2024, and December 31, 2023, the Company did not identify any uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements. The Company recognizes interest and penalties, if any, related to recognized uncertain income tax positions, in other expense. No interest and penalties related to uncertain income tax positions were recorded for the periods ended June 30, 2024 and 2023. Open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the filing date. Tax years subject to examination by the state jurisdictions generally remain open for up to four years from the filing date.
Related Parties	Related Parties Parties are considered to be related to the Company if the parties, directly or indirectly, through one or more intermediaries, control, are controlled by, or are under common control with the Company. Related parties also include principal owners of the Company, its management, members of the immediate families of principal owners of the Company and its management and other parties with which the Company may deal with if one party controls or can significantly influence the management or operating policies of the other to an extent that one of the transacting parties might be prevented from fully pursuing its own separate interests.
Recently Adopted Accounting Pronouncements	Recently Adopted Accounting Pronouncements We consider the applicability and impact of all new accounting pronouncements on our consolidated financial position, results of operations, stockholders’ equity, cash flows, or presentation thereof. Management has evaluated all recent accounting pronouncements as issued by the Financial Accounting Standards Board (FASB) through the date these consolidated financial statements were available to be issued and found no recent accounting pronouncements issued, but not yet effective, that when adopted, will have a material impact on the consolidated financial statements of the Company.

ORGANIZATION AND NATURE OF OP_2

ORGANIZATION AND NATURE OF OPERATIONS (Tables)	6 Months Ended
	Jun. 30, 2024
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Schedule of subsidiaries	Schedule of subsidiaries Company Name State of Incorporation Mobiquity Networks, Inc. New York Advangelists, LLC Delaware

SUMMARY OF SIGNIFICANT ACCOUN_3

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	6 Months Ended
	Jun. 30, 2024
Accounting Policies [Abstract]
Schedule of allowance for credit losses for accounts receivable activity	Schedule of allowance for credit losses for accounts receivable activity Balance, December 31, 2023 $ 1,157,910 Provision for credit losses 43,258 Write off of previously-reserved account balances (973,316 ) Balance, June 30, 2024 $ 44,545

INTANGIBLE ASSETS (Tables)

INTANGIBLE ASSETS (Tables)	6 Months Ended
	Jun. 30, 2024
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of intangible assets	Schedule of intangible assets Useful Lives June 30, 2024 December 31, 2023 Customer relationship 5 $ 3,003,676 $ 3,003,676 Less accumulated amortization (3,003,676 ) (2,927,188 ) Net carrying value $ – $ 76,488 Software development costs 5 $ 3,132,307 $ 2,157,932 Less accumulated amortization (194,440 ) (108,024 ) Net carrying value, software development costs $ 2,937,867 $ 2,049,908
Schedule of future annual amortization	Schedule of future annual amortization Software Development Costs Remainder of 2024 $ 86,418 2025 172,836 2026 172,836 2027 172,836 2028 64,813 Total $ 669,739

DEBT (Tables)

DEBT (Tables)	6 Months Ended
	Jun. 30, 2024
Debt Disclosure [Abstract]
Schedule of debt outstanding	Schedule of debt outstanding June 30, December 31, Merchant Agreements $ 361,957 $ 216,089 Related Party – Salkind Loans 160,000 – Related Party – Other Loans 77,000 – 2024 Promissory Notes 205,590 – Total Debt 804,547 216,089 Less: Unamortized debt discounts (144,255 ) (47,372 ) Current portion of debt 660,292 168,717

STOCK OPTION PLANS AND WARRAN_2

STOCK OPTION PLANS AND WARRANTS (Tables)	6 Months Ended
	Jun. 30, 2024
Share-Based Payment Arrangement [Abstract]
Schedule of weighted average assumptions of options granted	Schedule of weighted average assumptions of options granted Six Months Ended June 30, 2024 2023 Expected volatility 211.28 172.63 Expected dividend yield – – Risk-free interest rate 4.33 3.85 Expected term (in years) 7.5 5
Schedule of options activity	Schedule of options activity Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2024 1,876,275 $ 9.11 5.05 $ 252,000 Granted 833 $ – – $ 1,250 Cancelled or expired (718 ) $ – – $ – Outstanding, June 30, 2024 1,876,390 $ 8.57 4.56 $ 3,241,250 Options exercisable, June 30, 2024 1,876,390 $ 8.57 4.56 $ 3,241,250
Schedule of weighted average assumptions of warrants granted	Schedule of weighted average assumptions of warrants granted Six Months Ended June 30, 2024 2023 Expected volatility 215.54 172.63 Expected dividend yield – – Risk-free interest rate 4.62 3.85 Expected term (in years) 5.00 5.00
Schedule of warrants activity	Schedule of warrants activity Shares Weighted Weighted Aggregate Intrinsic Outstanding, January 1, 2024 653,357 $ 58.54 4.20 $ 28,000 Granted 100,000 $ 0.50 4.93 $ 150,000 Cancelled or expired – $ – – $ – Outstanding, June 30, 2024 753,357 $ 50.84 3.45 $ 510,000 Warrants exercisable, June 30, 2024, 753,357 $ 50.84 3.45 $ 510,000

EARNINGS (LOSS) PER SHARE (Tabl

EARNINGS (LOSS) PER SHARE (Tables)	6 Months Ended
	Jun. 30, 2024
Earnings Per Share [Abstract]
Schedule of potentially dilutive equity securities outstanding	Schedule of potentially dilutive equity securities outstanding June 30, 2024 December 31, 2023 Stock options 1,876,390 1,876,275 Warrants 753,357 653,358 Series AAA preferred stock 209,525 209,525 Series E preferred stock 10,281 10,281 Series H preferred stock 7,684,730 7,684,730 Total common stock equivalents 10,534,284 10,434,169

ORGANIZATION AND NATURE OF OP_3

ORGANIZATION AND NATURE OF OPERATIONS (Details - Subsidiaries)	6 Months Ended
	Jun. 30, 2024
Mobiquity Networks Inc [Member]
Name of subsidiary	Mobiquity Networks, Inc.
State of incorporation	New York
Advangelists LLC [Member]
Name of subsidiary	Advangelists, LLC
State of incorporation	Delaware

ORGANIZATION AND NATURE OF OP_4

ORGANIZATION AND NATURE OF OPERATIONS (Details Narrative) - USD ($)		3 Months Ended				6 Months Ended
	Aug. 07, 2023	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Dec. 31, 2022
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Reverse stock split	one-for-15 reverse stock split
Net loss		$ 745,147	$ 1,042,260	$ 2,108,939	$ 1,716,804	$ 1,787,407	$ 3,825,743
Net cash used in operations						1,336,280	2,918,114
Accumulated deficit		218,827,746				218,827,746		$ 217,040,339
Stockholders' equity		2,052,709	$ 1,585,188	$ 2,945,524	$ 2,200,634	2,052,709	$ 2,945,524	$ 2,208,328	$ (10,830)
Working capital deficit		2,244,651				2,244,651
Cash on hand		$ 23,892				$ 23,892

SUMMARY OF SIGNIFICANT ACCOUN_4

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details - Allowance for credit losses) - USD ($)	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Accounting Policies [Abstract]
Allowance for credit losses, beginning	$ 1,157,910
Provision for credit losses	43,258	$ 46,458
Write off of previously-reserved account balances	(973,316)
Allowance for credit losses, ending	$ 44,545

SUMMARY OF SIGNIFICANT ACCOUN_5

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023	Jan. 02, 2023
Product Information [Line Items]
Cash equivalents	$ 0		$ 0		$ 0
Net accounts receivable	177,852		177,852		34,628	$ 340,935
Asset impairment			0	$ 0
Impairment of goodwill			0		0
Amortization of debt discounts	53,351	$ 360,993	147,294	$ 738,141
Unamortized debt discounts	144,000		144,000
Contract liabilities	$ 31,412		$ 31,412		$ 195,135	$ 193,598
Customer Relationships [Member]
Product Information [Line Items]
Identifiable definite-lived intangible assets estimated period	5 years		5 years
Three Customers [Member] | Revenue Benchmark [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage	54%	55%	74%
Two Customer [Member] | Revenue Benchmark [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage				76%
Four Customers [Member] | Accounts Receivable [Member] | Customer Concentration Risk [Member]
Product Information [Line Items]
Concentration risk percentage			90%

INTANGIBLE ASSETS (Details - In

INTANGIBLE ASSETS (Details - Intangible assets) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Useful life	5 years
Intangible asset, gross	$ 3,003,676	$ 3,003,676
Less accumulated amortization	(3,003,676)	(2,927,188)
Intangible assets, net	$ 0	76,488
Software and Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Useful life	5 years
Intangible asset, gross	$ 3,132,307	2,157,932
Less accumulated amortization	(194,440)	(108,024)
Intangible assets, net	$ 2,937,867	$ 2,049,908

INTANGIBLE ASSETS (Details - Ac

INTANGIBLE ASSETS (Details - Accumulated amortization) - Software Development [Member]	Jun. 30, 2024 USD ($)
Property, Plant and Equipment [Line Items]
Remainder of 2024	$ 86,418
2025	172,836
2026	172,836
2027	172,836
2028	64,813
Total	$ 669,739

INTANGIBLE ASSETS (Details Narr

INTANGIBLE ASSETS (Details Narrative) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Amortization expense	$ 19,122	$ 150,184	$ 76,488	$ 300,368
Amortization on software development costs	43,211	$ 21,604	86,416	$ 21,604
ATOS4P Software Development [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Capitalized computer software development costs	864,000		864,000
Unamortized software development costs	670,000		670,000
Ad Here [Member]
Collaborative Arrangement and Arrangement Other than Collaborative [Line Items]
Capitalized computer software development costs	$ 2,268,000		2,268,000
Capitalized costs			$ 974,000

DEBT (Details - Debt outstandin

DEBT (Details - Debt outstanding) - USD ($)	Jun. 30, 2024	Dec. 31, 2023
Debt Instrument [Line Items]
Total Debt	$ 804,547	$ 216,089
Less: Unamortized debt discounts	(144,255)	(47,372)
Current portion of debt	660,292	168,717
Merchant Agreements [Member]
Debt Instrument [Line Items]
Total Debt	361,957	216,089
Related Party Salkind Loans [Member]
Debt Instrument [Line Items]
Total Debt	160,000	0
Related Party Other Loans [Member]
Debt Instrument [Line Items]
Total Debt	77,000	0
Promissory Note [Member]
Debt Instrument [Line Items]
Total Debt	$ 205,590	$ 0

DEBT (Details Narrative)

DEBT (Details Narrative) - USD ($)								1 Months Ended						3 Months Ended		6 Months Ended
	Jul. 23, 2024	Jul. 05, 2024	Apr. 30, 2024	Mar. 31, 2024	Oct. 10, 2023	Jan. 05, 2023	Dec. 30, 2022	Jul. 31, 2024	Jun. 30, 2024	Apr. 30, 2024	Feb. 29, 2024	Nov. 30, 2023	Jun. 30, 2020	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Jun. 27, 2024	Dec. 31, 2022
Short-Term Debt [Line Items]
Repayment of note payable																$ 532,642	$ 1,587,500
Debt discount									$ 144,000					$ 144,000		144,000
March 2024 Promissory Note [Member]
Short-Term Debt [Line Items]
Total interest payable				$ 17,710
Debt face amount				126,500
Original issue discount				$ 16,500
Amortization of debt discount														1,126		7,957
Debt maturity date				Jan. 15, 2025
Debt stated interest rate				14%
Debt discount				$ 24,650
Payment of debt issuance costs				$ 8,150
April 2024 Promissory Note [Member]
Short-Term Debt [Line Items]
Total interest payable			$ 14,400							$ 14,400
Debt face amount			96,000							96,000
Original issue discount			$ 16,000							$ 16,000
Amortization of debt discount																4,149
Debt maturity date			Mar. 31, 2025
Debt stated interest rate			15%							15%
Individual payments			$ 11,040							$ 11,040
November 2023 Merchant Agreement [Member]
Short-Term Debt [Line Items]
Amortization of debt discount																33,578
Debt discount												$ 72,000
Proceeds for future receivables												200,000
Total amount to be paid from receivables funding												$ 272,000
Shares issued												16,765
Additional debt discount												$ 10,500
February 2024 Merchant Agreement [Member]
Short-Term Debt [Line Items]
Amortization of debt discount																45,467
Debt discount											$ 62,850
Proceeds for future receivables											150,000
Total amount to be paid from receivables funding											$ 205,350
Shares issued											20,135
Additional debt discount											$ 7,500
Debt Instrument, Fee Amount											7,500
April 2024 Merchant Agreement [Member]
Short-Term Debt [Line Items]
Proceeds for future receivables										250,000
Total amount to be paid from receivables funding										$ 342,250
Shares issued			12,854							12,854
Additional debt discount			$ 12,500							$ 12,500
November 2023 Merchant Agreement [Member]
Short-Term Debt [Line Items]
[custom:CashSettlement]										127,000
February And April 2024 Merchant Agreements [Member]
Short-Term Debt [Line Items]
Amortization of debt discount														21,000		65,000
Debt discount									$ 80,000					$ 80,000		$ 80,000
Dr Salkind [Member]
Short-Term Debt [Line Items]
Proceeds from loan	$ 50,000	$ 50,000
Corporate Attorney [Member] | Subsequent Event [Member]
Short-Term Debt [Line Items]
Proceeds from loan								$ 78,000
Salkind February 2024 Loan [Member]
Short-Term Debt [Line Items]
Short-term debt											$ 150,000
Debt stated interest rate											10%
Salkind October 2023 Loan [Member]
Short-Term Debt [Line Items]
Loan payable					$ 300,000
Debt maturity date					Nov. 30, 2023
Interest rate					15%
Conversion rate									$ 0.70					$ 0.70		$ 0.70
Debt converted, amount converted												$ 300,000
Salkind June 2024 Loan [Member]
Short-Term Debt [Line Items]
Original issue discount																		$ 10,000
Loan payable																		$ 160,000
Conversion rate																		$ 0.50
Convertible debt																		$ 160,000
Principal outstanding									$ 150,000					$ 150,000		$ 150,000
Debt discount									161					161		161
Loan 1 [Member]
Short-Term Debt [Line Items]
Debt discount			$ 4,000							4,000
Exchange issued										70,000
Principal amount paid														74,000
Interest expense										4,000
Loan 2 [Member]
Short-Term Debt [Line Items]
Exchange issued										$ 40,000
Loan 3 [Member]
Short-Term Debt [Line Items]
Original issue discount									$ 5,000					$ 5,000		$ 5,000
Conversion rate									$ 0.50					$ 0.50		$ 0.50
Principal outstanding									$ 20,000					$ 20,000		$ 20,000
Debt discount									468					468		468
Principal amount paid									25,000
Exchange for cancellation									20,000					20,000		20,000
Loan 4 [Member]
Short-Term Debt [Line Items]
Original issue discount									15,000					15,000		15,000
Principal outstanding									37,000					37,000		37,000
Debt discount									1,200					$ 1,200		$ 1,200
Exchange issued									37,000
Principal amount paid									$ 52,000
Walleye Opportunities Master Fund [Member]
Short-Term Debt [Line Items]
Repayment of note payable							$ 163,000
Debt face amount							1,437,500
Original issue discount							287,500
Subscription amount							$ 1,150,000
Warrants issued, shares							174,242
Issuance fees							$ 138,500
Proceeds from loan							1,011,500
Fair value of warrants							586,040
Debt issuance costs							$ 1,134,466
Amortization of debt discount															$ 377,149		$ 360,993
Walleye Opportunities Master Fund [Member] | Incentive Shares [Member]
Short-Term Debt [Line Items]
Stock issued new, shares							34,849
Fair value of warrants							$ 122,426
Economic Injury Disaster Loan [Member]
Short-Term Debt [Line Items]
Proceeds from loans													$ 150,000
Principal interest													$ 731
Total interest payable																			$ 13,594
Repayment of note payable						$ 163,885

STOCKHOLDERS_ EQUITY (Details N

STOCKHOLDERS’ EQUITY (Details Narrative) - USD ($)										1 Months Ended					3 Months Ended			5 Months Ended	6 Months Ended		12 Months Ended
	Jun. 03, 2024	Dec. 18, 2023	Nov. 07, 2023	Oct. 06, 2023	Aug. 07, 2023	Jun. 30, 2023	Feb. 13, 2023	Dec. 31, 2022	Dec. 30, 2022	Jun. 30, 2024	Mar. 31, 2024	Jan. 31, 2024	Dec. 31, 2023	Apr. 30, 2023	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Accumulated Other Comprehensive Income (Loss) [Line Items]
Reverse stock split					one-for-15 reverse stock split
Common stock, shares authorized										100,000,000			100,000,000		100,000,000				100,000,000		100,000,000
Common stock par value										$ 0.0001			$ 0.0001		$ 0.0001				$ 0.0001		$ 0.0001
Preferred shares authorized										5,000,000					5,000,000				5,000,000
Preferred stock, par value										$ 0.0001					$ 0.0001				$ 0.0001
Accrued cash dividends for Series H Preferred Stockholders										$ 92,216					$ 92,216				$ 92,216
Stock issued for services, value															24,035	$ 65,000
General and administrative expense															$ 1,043,020		$ 1,364,170		2,042,313	$ 2,637,704
Repayment of note payable																			532,642	1,587,500
Loss on extinguishment of debt																			$ 0	$ (396,323)
Common stock outstanding						2,588,333				7,597,497			3,992,426		7,597,497		2,588,333	2,588,333	7,597,497	2,588,333	3,992,426
Subscription receivable										$ 100,000					$ 100,000				$ 100,000
Share based compensation																			$ 1,175	$ 22,061
Stock repurchased, shares															0	17					0
Stock Subscription Agreements [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued new, shares																			3,247,334
Proceeds from issuance of common stock																			$ 1,462,000
Additional Subscription Agreement [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued new, shares										200,000
Proceeds from issuance of common stock										$ 100,000
Other 2023 Stock Transactions [Member] | Restricted Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Share price														$ 2.505
Settlement Of Vendor Liabilities [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued new, shares											18,000	100,000
Stock issued new, value											$ 12,000	$ 53,000
Business Consulting Services [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares										100,000
Professional and Contract Services Expense										$ 25,000
Fair value of warrants										171,800
Share based compensation															$ 16,400
Gene Salkind [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Restricted stock granted, shares														6,667
Gene Salkind [Member] | Payment For Accrued And Unpaid Interest [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued new, shares														2,000
Stock issued new, value														$ 5,000
C E O And Another Board Member [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Restricted stock granted, shares														3,333
Legal Counsel [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Restricted stock granted, shares														4,791
Restricted stock granted, value														$ 12,000
Various Vendors [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Restricted stock granted, shares														31,891
Restricted stock granted, value														$ 80,411
February 2023 Offering [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares							285,792
Stock issued new, shares							251,842
Proceeds from sale of equity							$ 3,207,500
February 2023 Offering [Member] | Underwriter [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Payment of stock issuance costs							$ 242,500
June 2023 Offering [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares						1,625,000
Payment of stock issuance costs						$ 472,001
Stock issued new, shares						375,000
Proceeds from sale of equity						$ 2,528,000
Gross proceeds from sale of equity						3,000,000
S B A Loan [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Repayment of note payable								$ 163,000
Walleye Opportunities Master Fund [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Repayment of note payable						$ 1,437,500
Walleye Opportunities Master Fund [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Debt face amount									$ 1,437,500
Original issue discount									287,500
Subscription amount									$ 1,150,000
Warrants issued, shares									174,242
Payment of stock issuance costs									$ 138,500
Net proceeds notes payable									1,011,500
Repayment of note payable									163,000
Fair value of warrants									$ 586,040
Amortization of debt discount																	$ 377,149			360,993
Loss on extinguishment of debt																				$ 396,322
One Year Consulting Contract [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Share based compensation	$ 85,000
Mr Salkind [Member] | One Year Consulting Contract [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued for services, shares				150,000
Stock issued for services, value				$ 103,500
General and administrative expense															25,875				51,750
Unrelated Party [Member] | One Year Consulting Contract [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued for services, shares													100,000
Stock issued for services, value													$ 14,000
Signing bonus													$ 25,000
Warrants issued, shares													200,000
Warrant exercise price													$ 0.20								$ 0.20
Warrants issued, value													$ 25,000
Prepaid asset										$ 28,312			$ 64,000		28,312				28,312		$ 64,000
Amortization of prepaid asset															$ 16,000				$ 32,000
Series AA Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										1,500,000					1,500,000				1,500,000
Preferred stock, shares outstanding										0					0				0
Conversion rights of Preferred Stock																			Series AA – one share convertible into 3.33 shares of common stock
Series AAA Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										1,250,000					1,250,000				1,250,000
Preferred stock, shares outstanding										31,413					31,413				31,413
Conversion rights of Preferred Stock																			Series AAA – one share convertible into 6.67 shares of common stock
Series AAAA Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										1,250					1,250				1,250
Series C Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										1,500					1,500				1,500
Preferred stock, shares outstanding										0					0				0
Conversion rights of Preferred Stock																			Series C – one share convertible into 6,667 shares of common stock
Series B Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										2					2				2
Series E Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										70,000			70,000		70,000				70,000		70,000
Preferred stock, par value										$ 0.0001			$ 0.0001		$ 0.0001				$ 0.0001		$ 0.0001
Preferred stock, shares outstanding										61,688			61,688		61,688				61,688		61,688
Conversion rights of Preferred Stock																			Series E – one share at a rate of its Stated Value, as defined, divided by $0.08, convertible commencing January 31, 2020
Series F Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										1					1				1
Preferred stock, shares outstanding										0					0				0
Series G Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										300,789					300,789				300,789
Preferred stock, shares outstanding										0					0				0
Conversion rights of Preferred Stock																			Series G – one share convertible into shares of common stock at a rate of its Stated Value ($5.00 at June 30, 2024) divided by $0.50 (Series G Conversion Ratio)
Stock issued new, shares			300,789
Proceeds from sale of equity			$ 1,503,495
Stock converted, shares converted		300,789
Series H Preferred Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Preferred shares authorized										770,000			770,000		770,000				770,000		770,000
Preferred stock, par value										$ 0.0001			$ 0.0001		$ 0.0001				$ 0.0001		$ 0.0001
Preferred stock, shares outstanding										768,473			768,473		768,473				768,473		768,473
Conversion rights of Preferred Stock																			Series H – one share convertible into shares of common stock at a rate of its Stated Value ($2.00 at June 30, 2024) divided by $0.20 (Series H Conversion Ratio)
Stock converted, shares issued		751,730
Series H Preferred Stock [Member] | Law Firm [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Conversion of accounts payable		$ 33,000
Conversion of accounts payable, shares issued		16,500
Incentive Shares [Member] | Walleye Opportunities Master Fund [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock issued new, shares									34,849
Fair value of warrants									$ 122,426
Prefunded Warrants [Member] | February 2023 Offering [Member] | Underwriter [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares							80,645
Prefunded Warrants [Member] | June 2023 Offering [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock converted, shares converted																		$ 478,334
Series 2023 Warrants [Member] | February 2023 Offering [Member] | Cashless Basis [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares							403,226
Series 2023 Warrants [Member] | February 2023 Offering [Member] | Underwriter [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Warrants issued, shares							120,968
Common Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock converted, shares issued																		285,792
Common Stock [Member] | June 2023 Offering [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Stock converted, shares issued																		478,334
Common Stock [Member]
Accumulated Other Comprehensive Income (Loss) [Line Items]
Reverse stock split					1-for-15 reverse stock split
Stock issued for services, shares															39,754	118,000
Stock issued for services, value															$ 4	$ 12

STOCK OPTION PLANS AND WARRAN_3

STOCK OPTION PLANS AND WARRANTS (Details - Options assumptions) - Equity Option [Member]	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility	211.28%	172.63%
Expected dividend yield	0%	0%
Risk-free interest rate	4.33%	3.85%
Expected term (in years)	7 years 6 months	5 years

STOCK OPTION PLANS AND WARRAN_4

STOCK OPTION PLANS AND WARRANTS (Details - Options outstanding) - Equity Option [Member] - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Share outstanding, beginning balance	1,876,275
Weighted average exercise price outstanding, beginning balance	$ 9.11
Weighted average remaining contractual term (Years)	4 years 6 months 21 days	5 years 18 days
Aggregate intrinsic value outstanding, beginning balance	$ 252,000
Share, granted	833
Weighted average exercise price, granted	$ 0
Aggregate intrinsic value, granted	$ 1,250
Share, cancelled or expired	(718)
Weighted average exercise price, cancelled or expired	$ 0
Aggregate intrinsic value, cancelled or expired	$ 0
Share outstanding, ending balance	1,876,390	1,876,275
Weighted average exercise price outstanding, ending balance	$ 8.57	$ 9.11
Aggregate intrinsic value outstanding, ending balance	$ 3,241,250	$ 252,000
Share, options exercisable	1,876,390
Weighted average exercise price, options exercisable	$ 8.57
Weighted average remaining contractual term (Years), options exercisable	4 years 6 months 21 days
Aggregate intrinsic value, options exercisable	$ 3,241,250

STOCK OPTION PLANS AND WARRAN_5

STOCK OPTION PLANS AND WARRANTS (Details - Warrants assumptions) - Warrant [Member]	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Expected volatility	215.54%	172.63%
Expected dividend yield	0%	0%
Risk-free interest rate	4.62%	3.85%
Expected term (in years)	5 years	5 years

STOCK OPTION PLANS AND WARRAN_6

STOCK OPTION PLANS AND WARRANTS (Details - Warrants outstanding) - Warrant [Member] - USD ($)	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]
Shares outstanding, beginning balance	653,357
Weighted average exercise price outstanding, beginning balance	$ 58.54
Weighted average remaining contractual term (years)	3 years 5 months 12 days	4 years 2 months 12 days
Aggregate intrinsic value outstanding, beginning balance	$ 28,000
Shares, granted	100,000
Weighted average exercise price, granted	$ 0.50
Weighted average remaining contractual term (years), granted	4 years 11 months 4 days
Aggregate intrinsic value, granted	$ 150,000
Shares, cancelled or expired	0
Weighted average exercise price, cancelled or expired	$ 0
Shares outstanding, ending balance	753,357	653,357
Weighted average exercise price outstanding, ending balance	$ 50.84	$ 58.54
Aggregate intrinsic value outstanding, ending balance	$ 510,000	$ 28,000
Shares, warrants exercisable	753,357
Weighted average exercise price, warrants exercisable	$ 50.84
Weighted average remaining contractual term (years), warrants exercisable	3 years 5 months 12 days
Warrants exercisable, aggregate intrinsic value	$ 510,000

STOCK OPTION PLANS AND WARRAN_7

STOCK OPTION PLANS AND WARRANTS (Details Narrative) - USD ($)

1 Months Ended

6 Months Ended

12 Months Ended

Jun. 03, 2024

Dec. 19, 2023

Jun. 30, 2023

Apr. 30, 2024

Jul. 31, 2023

Apr. 30, 2023

Mar. 31, 2023

Apr. 30, 2022

Jun. 30, 2024

Jun. 30, 2023

Dec. 31, 2023

Dec. 31, 2022

May 15, 2023

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Unamortized compensation cost

$ 0

Cash compensation

1,175

$ 22,061

One Year Consulting Contract [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Cash compensation

$ 85,000

Signing bonus in cash

$ 25,000

Number of warrants purchased

100,000

Excercise price, per share

$ 0.50

Secured Convertible Notes To Related Party [Member] | Warrants [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Stock issued for conversion of debt, shares

59,211

Warrant exercise price

$ 60

Options [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Stock-based compensation expense

$ 1,175

$ 22,061

Common Stock Warrants [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

2,849,551

Common Stock Warrants [Member] | 20% OID Promissory Note [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

174,242

Common Stock Warrants [Member] | February 2023 Offering [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

850,308

Common Stock Warrants [Member] | February 2023 Offering [Member] | Prefunded Warrants [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

285,792

Prefunded Warrants [Member] | June 2023 Offering [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

1,625,000

Warrants exercised, shares

478,333

Contractor [Member] | Common Stock Warrants [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued, shares

1,000

Consultant [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Warrants issued

200,000

Plan EP 2023 [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Number of shares authorized

166,667

2023 Plan [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Number of shares authorized

2,000,000

2023 Plan [Member] | Various Officers Directors Employees And Consultants [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Options granted

1,800,000

Options granted, exercise price

$ 0.20

Plan 2021 [Member] | Dean Julia [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Options granted

833

833

833

Options granted, exercise price

$ 0.50

$ 3.30

$ 23.25

Plan 2021 [Member] | Nate Knight [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Options granted

1,667

Options granted, exercise price

$ 3.30

Plan 2021 [Member] | Byron Booker [Member]

Share-Based Compensation Arrangement by Share-Based Payment Award [Line Items]

Options granted

1,667

Options granted, exercise price

$ 3.30

EARNINGS (LOSS) PER SHARE (Deta

EARNINGS (LOSS) PER SHARE (Details - Potentially dilutive equity securities) - shares	6 Months Ended	12 Months Ended
	Jun. 30, 2024	Dec. 31, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	10,534,284	10,434,169
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	1,876,390	1,876,275
Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	753,357	653,358
Series AAA Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	209,525	209,525
Series E Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	10,281	10,281
Series H Preferred Stock [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive shares	7,684,730	7,684,730