1-800-FLOWERS.COM (FLWS) 10-Q 8 Nov 13 2014 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Sep. 29, 2013	Nov. 01, 2013	Nov. 01, 2013
		Class A common stock	Class B common stock
Entity Registrant Name	'1 800 FLOWERS COM INC	'	'
Entity Central Index Key	'0001084869	'	'
Document Type	'10-Q	'	'
Document Period End Date	29-Sep-13	'	'
Amendment Flag	'false	'	'
Current Fiscal Year End Date	'--06-30	'	'
Entity Current Reporting Status	'Yes	'	'
Entity Filer Category	'Accelerated Filer	'	'
Entity Common Stock, Shares Outstanding	'	27,589,904	36,778,594
Document Fiscal Year Focus	'2014	'	'
Document Fiscal Period Focus	'Q1	'	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Sep. 29, 2013	Jun. 30, 2013
In Thousands, unless otherwise specified
Current assets:	'	'
Cash and cash equivalents	$3,642	$154
Receivables, net	30,072	14,957
Inventories	91,548	55,756
Deferred tax assets	6,166	5,746
Prepaid and other	8,530	9,941
Current assets of discontinued operations	4,863	6,095
Total current assets	144,821	92,649
Property, plant and equipment, net	52,749	52,943
Goodwill	47,943	47,943
Other intangibles, net	42,932	43,276
Deferred tax assets	2,126	2,127
Other assets	10,069	10,086
Non-current assets of discontinued operations	1,039	1,049
Total assets	301,679	250,073
Current liabilities:	'	'
Accounts payable	17,101	26,235
Accrued expenses	40,257	45,044
Current maturities of long-term debt	71,000	'
Current liabilities of discontinued operations	3,828	4,484
Total current liabilities	132,186	75,763
Other liabilities	5,484	5,039
Total liabilities	137,670	80,802
Commitments and contingencies	'	'
Stockholders' equity:	'	'
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued	'	'
Additional paid-in capital	299,654	298,580
Retained deficit	-88,577	-83,937
Treasury stock, at cost - 9,569,179 and 9,257,231 Class A shares at September 29, 2013 and June 30, 2013, respectively, and 5,280,000 Class B shares at September 29, 2013 and June 30, 2013	-47,851	-46,155
Total stockholders' equity	164,009	169,271
Total liabilities and stockholders' equity	301,679	250,073
Class A common stock	'	'
Stockholders' equity:	'	'
Common stock	362	362
Class B common stock	'	'
Stockholders' equity:	'	'
Common stock	$421	$421

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Sep. 29, 2013	Jun. 30, 2013
Preferred stock, par value (in dollars per share)	$0.01	$0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Class A common stock	'	'
Common stock, par value (in dollars per share)	$0.01	$0.01
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	36,349,696	36,280,425
Treasury stock, shares	9,569,179	9,257,231
Class B common stock	'	'
Common stock, par value (in dollars per share)	$0.01	$0.01
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	42,058,594	42,125,465
Treasury stock, shares	5,280,000	5,280,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
Consolidated Statements of Operations	'	'
Net revenues	$123,048	$119,592
Cost of revenues	71,751	70,167
Gross profit	51,297	49,425
Operating expenses:	'	'
Marketing and sales	34,479	32,723
Technology and development	5,398	5,396
General and administrative	13,812	13,061
Depreciation and amortization	4,689	4,447
Total operating expenses	58,378	55,627
Operating loss	-7,081	-6,202
Interest expense, net	-292	-286
Loss from continuing operations before income taxes	-7,373	-6,488
Income tax benefit from continuing operations	-2,816	-2,045
Loss from continuing operations	-4,557	-4,443
Loss from discontinued operations, net of tax	-82	-163
Net loss	($4,639)	($4,606)
Basic and diluted net loss per common share:	'	'
From continuing operations (in dollars per share)	($0.07)	($0.07)
From discontinued operations (in dollars per share)	$0	$0
Net loss per common share (in dollars per share)	($0.07)	($0.07)
Weighted average shares used in the calculation of net loss per common share	'	'
Basic (in shares)	63,799	64,505
Diluted (in shares)	63,799	64,505

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Loss (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
Consolidated Statements of Comprehensive Loss	'	'
Net loss	($4,639)	($4,606)
Other comprehensive income	'	17
Comprehensive loss	($4,639)	($4,589)

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
Operating activities	'	'
Net loss	($4,639)	($4,606)
Reconciliation of net loss to net cash used in operating activities:	'	'
Operating activities of discontinued operations	589	-676
Depreciation and amortization	4,689	4,447
Amortization of deferred financing costs	76	114
Deferred income taxes	-419	-2,166
Bad debt expense	340	264
Stock-based compensation	1,066	989
Other non-cash items	148	5
Changes in operating items:	'	'
Receivables	-15,455	-12,233
Inventories	-35,792	-28,910
Prepaid and other	1,411	-1,351
Accounts payable and accrued expenses	-13,921	-5,313
Other assets	-242	-525
Other liabilities	445	352
Net cash used in operating activities	-61,704	-49,609
Investing activities	'	'
Capital expenditures	-4,131	-4,427
Purchase of investments	'	-1,308
Other, net	8	39
Investing activities of discontinued operations	'	-26
Net cash used in investing activities	-4,123	-5,722
Financing activities	'	'
Acquisition of treasury stock	-1,696	-953
Proceeds from exercise of employee stock options	7	12
Proceeds from bank borrowings	74,000	37,000
Repayment of bank borrowings	-3,000	-3,750
Debt issuance costs	4	'
Repayment of capital leases	'	-3
Net cash provided by financing activities	69,315	32,306
Net change in cash and cash equivalents	3,488	-23,025
Cash and cash equivalents:	'	'
Beginning of period	154	28,854
End of period	$3,642	$5,829

Accounting_Policies

Accounting Policies	3 Months Ended
	Sep. 29, 2013
Accounting Policies	'
Accounting Policies	'
	Note 1 — Accounting Policies
	Basis of Presentation
	The accompanying unaudited consolidated financial statements have been prepared by 1-800-FLOWERS.COM, Inc. and subsidiaries (the “Company”) in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X.  They do not include all of the information and notes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three month period ended September 29, 2013 are not necessarily indicative of the results that may be expected for the fiscal year ending June 29, 2014.  For further information, refer to the consolidated financial statements and footnotes thereto included in the Company’s annual report on Form 10-K for the fiscal year ended June 30, 2013.
	The Company’s quarterly results may experience seasonal fluctuations. Due to the Company’s expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, generates the highest proportion of the Company’s annual revenues. Additionally, as the result of a number of major floral gifting occasions, including Mother’s Day, Valentine’s Day and Administrative Professionals Week, revenues also rise during the Company’s fiscal third and fourth quarter.  The Easter Holiday, which was in the Company’s third quarter during fiscal 2013, is in the fourth quarter of fiscal 2014.
	Use of Estimates
	The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
	Recently Adopted Accounting Pronouncements
	In July 2012, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment” (“ASU No. 2012-02”), which allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. This ASU became effective for annual and interim goodwill impairment tests performed for the Company’s fiscal year ending June 29, 2014. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
	Reclassifications
	Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Net_Loss_Per_Common_Share_from

Net Loss Per Common Share from Continuing Operations	3 Months Ended
	Sep. 29, 2013
Net Loss Per Common Share from Continuing Operations	'
Net Loss Per Common Share from Continuing Operations	'
	Note 2 — Net Loss Per Common Share from Continuing Operations
	Basic net loss per common share from continuing operations is computed using the weighted average number of common shares outstanding during the period. Diluted net loss per common share from continuing operations is computed using the weighted-average number of common shares outstanding during the period, and excludes the dilutive potential common shares (consisting of employee stock options and unvested restricted stock awards) for the three months ended September 29, 2013 and September 30, 2012, respectively, as their inclusion would be antidilutive.

Stock_Based_Compensation

Stock Based Compensation	3 Months Ended
	Sep. 29, 2013
Stock Based Compensation	'
Stock Based Compensation	'
	Note 3 — Stock-Based Compensation
	The Company has a Long Term Incentive and Share Award Plan, which is more fully described in Note 12 to the consolidated financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended June 30, 2013, that provides for the grant to eligible employees, consultants and directors of stock options, restricted shares, and other stock-based awards.
	The amounts of stock-based compensation expense recognized in the periods presented are as follows:
		Three Months Ended
		September 29,			September 30,
		2013			2012
		(in thousands)
	Stock options	$	98		$	106
	Restricted stock	968			883
	Total	1,066			989
	Deferred income tax (benefit)/expense*	(420		)	10
	Stock-based compensation expense, net	$	646		$	999
	*     Tax expense during the three months ended September 30, 2012, reflects the net impact of the expiration of non-qualified stock options.
	Stock-based compensation is recorded within the following line items of operating expenses:
		Three Months Ended
		September 29,			September 30,
		2013			2012
		(in thousands)
	Marketing and sales	$	373		$	346
	Technology and development	107			99
	General and administrative	586			544
	Total	$	1,066		$	989
	The weighted average fair value of stock options on the date of grant, and the assumptions used to estimate the fair value of the stock options using the Black-Scholes option valuation model granted during the respective periods were as follows:
		Three Months Ended
		September 29,		September 30,
		2013 (1)		2012
	Weighted average fair value of options granted	n/a		$	2.4
	Expected volatility	n/a		72.1		%
	Expected life	n/a		6.4 yrs
	Risk-free interest rate	n/a		0.69		%
	Expected dividend yield	n/a		0		%
	(1)         no options were granted during the three months ended September 29, 2013.
	The following table summarizes stock option activity during the three months ended September 29, 2013:
		Options		Weighted			Weighted	Aggregate
				Average			Average	Intrinsic
				Exercise			Remaining	Value (000s)
				Price			Contractual
							Term
	Outstanding at July 1, 2013	4,723,240		$	3.89
	Granted	—		$	—
	Exercised	(2,400	)	$	2.86
	Forfeited	(120,900	)	$	4.04
	Outstanding at September 29, 2013	4,599,940		$	3.89		4.9 years	$	8,951
	Options vested or expected to vest at September 29, 2013	4,463,253		$	3.94		4.8 years	$	8,553
	Exercisable at September 29, 2013	2,886		$	4.83		3.2 years	$	3,924
	As of September 29, 2013, the total future compensation cost related to non-vested options, not yet recognized in the statement of income, was $2.1 million and the weighted average period over which these awards are expected to be recognized was 5.5 years.
	The Company grants shares of Common Stock to its employees that are subject to restrictions on transfer and risk of forfeiture until fulfillment of applicable service conditions and, in certain cases, holding periods (Restricted Stock). The following table summarizes the activity of non-vested restricted stock awards during the three months ended September 29, 2013:
		Shares		Weighted
				Average Grant
				Date Fair
				Value
	Non-vested at July 1, 2013	3,433,355		$	2.8
	Granted	16,500		$	5.42
	Vested	—		$	—
	Forfeited	(87,425	)	$	3.24
	Non-vested at September 29, 2013	3,362,430		$	2.8
	The fair value of non-vested shares is determined based on the closing stock price on the grant date. As of September 29, 2013, there was $5.4 million of total unrecognized compensation cost related to non-vested restricted stock-based compensation to be recognized over the weighted-average remaining period of 2.1 years.

Acquisitions_and_Dispositions

Acquisitions and Dispositions	3 Months Ended
	Sep. 29, 2013
Acquisitions and Dispositions	'
Acquisitions and Dispositions	'
	Note 4 — Acquisitions and Dispositions
	Acquisition of Pingg
	On May 31, 2013, the Company completed the acquisition of Pingg Corp., an online invitation and event planner. The purchase price, which included the acquisition of software, receivables and certain other assets and related liabilities, was approximately $1.7 million. Approximately $0.5 million of the purchase price was assigned to goodwill. The acquisition was financed utilizing available cash balances. Operating results of the acquired entity, which are not significant, are reflected in the Company’s consolidated financial statements from the date of acquisition, in the Consumer Floral segment.
	Acquisition of 1-800-Flowers’ European trademarks
	On March 11, 2013, the Company acquired the European rights to various derivations of the 1-800-Flowers’ tradename, trademark, URL’s and telephone numbers from Flowerscorp Pty Ltd. for a purchase price of $4.0 million, which is included within Other Intangibles, net. The purchase agreement required payment of $2.0 million on March 11, 2013, and $1.0 million on each of the first and second anniversary dates of the acquisition.

Inventory

Inventory	3 Months Ended
	Sep. 29, 2013
Inventory	'
Inventory	'
	Note 5 — Inventory
	The Company’s inventory, stated at cost, which is not in excess of market, includes purchased and manufactured finish goods for resale, packaging supplies, raw material ingredients for manufactured products and associated manufacturing labor, and is classified as follows:
		September 29,		June 30,
		2013		2013
		(in thousands)
	Finished goods	$	55,635	$	30,906
	Work-in-process	25,506		6,465
	Raw materials	10,407		18,385
		$	91,548	$	55,756

Goodwill_and_Intangible_Assets

Goodwill and Intangible Assets	3 Months Ended
	Sep. 29, 2013
Goodwill and Intangible Assets	'
Goodwill and Intangible Assets	'
	Note 6 — Goodwill and Intangible Assets
	The following table presents goodwill by segment and the related change in the net carrying amount:
		Consumer			BloomNet			Gourmet			Total
		Floral			Wire			Food & Gift
					Service			Baskets (1)
		(in thousands)
	Balance at September 29, 2013 and June 30, 2013	$	10,251		$	—		$	37,692		$	47,943
	(1)         The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the Gourmet Food & Gift Baskets segment during fiscal 2009.
	The Company’s other intangible assets consist of the following:
				September 29, 2013									June 30, 2013
		Amortization		Gross			Accumulated			Net			Gross		Accumulated		Net
		Period		Carrying			Amortization						Carrying		Amortization
				Amount									Amount
		(in thousands)
	Intangible assets with determinable lives
	Investment in licenses	14 - 16 years		$	7,420		$	5,542		$	1,878		$	7,420	$	5,516	$	1,904
	Customer lists	3 - 10 years		15,989			11,639			4,350			15,989		11,334		4,655
	Other	5 - 8 years		2,538			2,526			12			2,538		2,513		25
				25,947			19,707			6,240			25,947		19,363		6,584
	Trademarks with indefinite lives			36,692			—			36,692			36,692		—		36,692
	Total identifiable intangible assets			$	62,639		$	19,707		$	42,932		$	62,639	$	19,363	$	43,276
	Future estimated amortization expense is as follows: remainder of fiscal 2014 - $1.0 million, fiscal 2015 - $1.3 million, fiscal 2016 - $1.2 million, fiscal 2017 - $0.7 million, fiscal 2018 - $0.7 million and thereafter - $1.3 million.

Investments

Investments	3 Months Ended
	Sep. 29, 2013
Investments	'
Investments	'
	Note 7 — Investments
	The Company has certain investments in non-marketable equity instruments of private companies. The Company accounts for these investments using the equity method if they provide the Company the ability to exercise significant influence, but not control, over the investee. Significant influence is generally deemed to exist if the Company has an ownership interest in the voting stock of the investee between 20% and 50%, although other factors, such as representation on the investee’s Board of Directors, are considered in determining whether the equity method is appropriate. The Company records equity method investments initially at cost, and adjusts the carrying amount to reflect the Company’s share of the earnings or losses of the investee, including all adjustments similar to those made in preparing consolidated financial statements. The Company’s equity method investments are comprised of a 32% interest in Flores Online, a Sao Paulo, Brazil based internet floral and gift retailer, that the Company made on May 31, 2012. The book value of this investment was $3.7 million as of September 29, 2013 and $3.8 million as of June 30, 2013, and is included in Other assets within the consolidated balance sheets. The Company’s equity in the net loss of Flores Online for the quarter ended September 29, 2013 was less than $0.1 million.
	Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for under the cost method. Cost method investments are originally recorded at cost, and are included within Other assets in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $2.3 million as of September 29, 2013 and June 30, 2013. In addition, the Company had notes receivable from companies it maintains an investment in of $3.2 million as of September 29, 2013 and $2.3 million as of June 30, 2013.
	The Company also holds certain trading securities in a “rabbi trust”, associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets (see Note 9).
	Each reporting period, the Company uses available qualitative and quantitative information to evaluate its investments for impairment. When a decline in fair value, if any, is determined to be other-than-temporary, an impairment charge is recorded in the consolidated statement of operations.

LongTerm_Debt

Long-Term Debt	3 Months Ended
	Sep. 29, 2013
Long-Term Debt	'
Long-Term Debt	'
	Note 8 — Long-Term Debt
	The Company’s long-term debt consists of the following:
		September 29,		June 30,
		2013		2013
		(in thousands)
	Revolving line of credit (1)	$	71,000	$	—
		$	71,000	$	—
	Less current maturities of long-term debt	71,000		—
	Long-term debt	$	—	$	—
	(1)               On April 10, 2013, the Company repaid all amounts outstanding under its 2010 Credit Facility, and entered into a Third Amended and Restated Credit Agreement (the “2013 Credit Facility”). The 2013 Credit Facility consists of a revolving line of credit with a seasonally adjusted limit ranging from $150.0 to $200.0 million and a working capital sublimit ranging from $25.0 to $75.0 million. The 2013 Credit Facility also revised certain financial and non-financial covenants, including the maintenance of certain financial ratios. The Company was in compliance with these covenants as of September 29, 2013 and June 30, 2013. Outstanding amounts under the 2013 Credit Facility, which matures on April 10, 2018, bear interest at the Company’s option at either: (i) LIBOR, plus a spread of between 150 and 225 basis points, as determined by the Company’s leverage ratio, or (ii) the agent bank’s prime rate plus a margin. The obligations of the Company and its subsidiaries under the 2013 Credit Facility are secured by liens on all personal property of the Company and its domestic subsidiaries.

Fair_Value_Measurements

Fair Value Measurements	3 Months Ended
	Sep. 29, 2013
Fair Value Measurements	'
Fair Value Measurements	'
	Note 9-Fair Value Measurements
	Cash and cash equivalents, receivables, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. Although no trading market exists, the Company believes that the carrying amount of its debt approximates fair value due to its variable nature. The Company’s investments in non-marketable equity instruments of private companies are carried at cost and are periodically assessed for other-than-temporary impairment, when an event or circumstances indicate that an other-than-temporary decline in value may have occurred. The Company’s remaining financial assets and liabilities are measured and recorded at fair value (see table below). The Company’s non-financial assets, such as goodwill, intangible assets, and property, plant and equipment, are recorded at cost and are assessed for impairment when an event or circumstance indicates that an other-than-temporary decline in value may have occurred. Goodwill and indefinite lived intangibles are also tested for impairment annually, as required under the accounting standards.
	Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy under the guidance are described below:
	Level 1	Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access.
	Level 2	Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.
	Level 3	Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
	The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of September 29, 2013:
					Fair Value Measurements
					Assets (Liabilities)
			Carrying Value		Level 1		Level 2		Level 3
					(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)		$	1,976	$	1,976	$	—	$	—
	Non-performance promissory note		205		—		—		$	205
			$	2,181	$	1,976	$	—	$	205
	(1)         Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets.  The Company established a Non-qualified Deferred Compensation Plan for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.
	The following table presents, by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of June 30, 2013:
					Fair Value Measurements
					Assets (Liabilities)
			Carrying Value		Level 1		Level 2		Level 3
					(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)		$	1,708	$	1,708	$	—	$	—
	Non-performance promissory note		205		—		—		$	205
			$	1,913	$	1,708	$	—	$	205
	(1)         Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets.  The Company established a Non-qualified Deferred Compensation Plan for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.

Income_Taxes

Income Taxes	3 Months Ended
	Sep. 29, 2013
Income Taxes	'
Income Taxes	'
	Note 10 — Income Taxes
	At the end of each interim reporting period, the Company estimates its effective income tax rate expected to be applicable for the full year. This estimate is used in providing for income taxes on a year-to-date basis and may change in subsequent interim periods. The Company’s effective tax rate from continuing operations for the three months ended September 29, 2013 was 38.2%, compared to 31.8% in the prior year period. The effective rate for fiscal 2014 differed from the U.S. federal statutory rate of 35% primarily due to state income taxes, and other permanent differences, offset by tax credits and incentives. The effective rate for fiscal 2013 differed from the U.S. federal statutory rate of 35% primarily due to state income taxes, and other permanent differences, including the impact of expiring non-qualified stock options, offset by tax credits and incentives.
	The Company files income tax returns in the U.S. federal jurisdiction and various state jurisdictions. The Company is currently under examination by the Internal Revenue Service for fiscal year 2011, while fiscal years 2010 and 2012 remain subject to federal examination. Due to non-conformity with the federal statute of limitations for assessment, certain states remain open from fiscal 2008.
	The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At September 29, 2013 and June 30, 2013, the Company has an unrecognized tax position of approximately $0.8 million, including accrued interest and penalties of $0.1 million. The Company believes that $0.4 million of its unrecognized tax positions will be resolved over the next twelve months.

Business_Segments

Business Segments	3 Months Ended
	Sep. 29, 2013
Business Segments	'
Business Segments	'
	Note 11 — Business Segments
	The Company’s management reviews the results of the Company’s operations by the following three business segments:
	·                  Consumer Floral,
	·                  BloomNet Wire Service, and
	·                  Gourmet Food and Gift Baskets
	Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (1) below), nor does it include depreciation and amortization, other income, and income taxes, or stock-based compensation, which is included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.
		Three Months Ended
	Net revenues	September 29,			September 30,
		2013			2012
		(in thousands)
	Segment Net Revenues:
	Consumer Floral	$	71,549		$	72,777
	BloomNet Wire Service	20,346			19,767
	Gourmet Food & Gift Baskets	31,239			27,130
	Corporate (1)	195			194
	Intercompany eliminations	(281		)	(276		)
	Total net revenues	$	123,048		$	119,592
		Three Months Ended
	Operating Income	September 29,			September 30,
		2013			2012
		(in thousands)
	Segment Contribution Margin:
	Consumer Floral	$	6,429		$	6,886
	Bloomnet Wire Service	6,439			5,796
	Gourmet Food & Gift Baskets	(2,046		)	(2,279		)
	Segment Contribution Margin Subtotal	10,822			10,403
	Corporate (1)	(13,214		)	(12,158		)
	Depreciation and amortization	(4,689		)	(4,447		)
	Operating loss	(7,081		)	(6,202		)
	(1)         Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation.  In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.

Discontinued_Operations

Discontinued Operations	3 Months Ended
	Sep. 29, 2013
Discontinued Operations	'
Discontinued Operations	'
	Note 12-Discontinued Operations
	During the fourth quarter of fiscal 2013, the Company made the strategic decision to divest the e-commerce and procurement businesses of The Winetasting Network in order to focus on growth opportunities in its Gourmet Foods and Gift Baskets business segment. The Company anticipates completing the sale of the Winetasting Network business in fiscal 2014, at an anticipated loss of $2.3 million ($1.5 million, net of tax), which was provided for in the Company’s fourth quarter of fiscal 2013. Consequently, the Company has classified the results of its e-commerce and procurement business of Winetasting Network as a discontinued operation for all periods presented.
	Results for discontinued operations are as follows:
		Three Months Ended
		September 29,			September 30,
		2013			2012
	Net revenues from discontinued operations	$	906		$	1,276
	Loss from discontinued operations, net of tax	$	(82	)	$	(163	)

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Sep. 29, 2013
Commitments and Contingencies	'
Commitments and Contingencies	'
	Note 13 — Commitments and Contingencies
	Legal Proceedings
	From time to time, the Company is subject to legal proceedings and claims arising in the ordinary course of business.
	On November 10, 2010, a purported class action complaint was filed in the United States District Court for the Eastern District of New York naming the Company (along with Trilegiant Corporation, Inc., Affinion, Inc. and Chase Bank USA, N.A.) as defendants in an action purporting to assert claims against the Company alleging violations arising under the Connecticut Unfair Trade Practices Act among other statutes, and for breach of contract and unjust enrichment in connection with certain post-transaction marketing practices in which certain of the Company’s subsidiaries previously engaged in with certain third-party vendors.  On December 23, 2011, plaintiff filed a notice of voluntary dismissal seeking to dismiss the entire action without prejudice.  The court entered an Order on November 28, 2012, dismissing the case in its entirety. This case was subsequently refiled in the United States District Court for the District of Connecticut.
	On March 6, 2012 and March 15, 2012, two additional purported class action complaints were filed in the United States District Court for the District of Connecticut naming the Company and numerous other parties as defendants in actions purporting to assert claims substantially similar to those asserted in the lawsuit filed on November 10, 2010.  In each case, plaintiffs seek to have the respective case certified as a class action and seek restitution and other damages, each in an amount in excess of $5.0 million. On April 26, 2012, the two Connecticut cases were consolidated with a third case previously pending in the United States District Court for the District of Connecticut in which the Company is not a party (the “Consolidated Action”). A consolidated amended complaint was filed by plaintiffs on September 7, 2012, purporting to assert claims substantially similar to those originally asserted.  The Company moved to dismiss the consolidated amended complaint on December 7, 2012, which was subsequently refiled at the direction of the Court on January 16, 2013.
	On December 5, 2012, the same plaintiff from the action voluntarily dismissed in the United States District Court for the Eastern District of New York filed a purported class action complaint in the United States District Court for the District of Connecticut naming the Company and numerous other parties as defendants, purporting to assert claims substantially similar to those asserted in the consolidated amended complaint (the “Frank Action”).  On January 23, 2013, plaintiffs in the Consolidated Action filed a motion to transfer and consolidate the action filed on December 5, 2012 with the Consolidated Action.  The Company intends to defend each of these actions vigorously.
	On January 31, 2013, the court issued an order to show cause directing plaintiffs’ counsel in the Frank Action, also counsel for plaintiffs in the Consolidated Action, to show cause why the Frank Action is distinguishable from the Consolidated Action such that it may be maintained despite the prior-pending action doctrine. On June 13, 2013 the court issued an order in the Frank Action suspending deadlines to answer or to otherwise respond to the complaint until 21 days after the court decides whether the Frank Action should be consolidated with the Consolidated Action. On July 24, 2013 the Frank Action was reassigned to Judge Vanessa Bryant, before whom the Consolidated Action is currently pending, for all further proceedings. On August 14, 2013, other defendants filed a motion for clarification in the Frank Action requesting that Judge Bryant clarify the order suspending deadlines.
	There has been no ruling on (1) plaintiff’s motion to consolidate, (2) the order to show cause, (3) the motion for clarification, or (4) the Company’s motion seeking to dismiss the plaintiffs’ amended consolidated complaint.  Oral argument thereon was held on September 25, 2013, but no ruling has yet been issued.
	There are no assurances that additional legal actions will not be instituted in connection with the Company’s former post-transaction marketing practices involving third party vendors nor can we predict the outcome of any such legal action. At this time, we are unable to estimate a possible loss or range of possible loss for the aforementioned actions for various reasons, including, among others: (i) the damages sought are indeterminate, (ii) the proceedings are in the very early stages and the court has not yet ruled as to whether the classes will be certified, and (iii) there is uncertainty as to the outcome of pending motions.  As a result of the foregoing, we have determined that the amount of possible loss or range of loss is not reasonably estimable.  However, legal matters are inherently unpredictable and subject to significant uncertainties, some of which may be beyond our control.

Accounting_Policies_Policies

Accounting Policies (Policies)	3 Months Ended
	Sep. 29, 2013
Accounting Policies	'
Basis of Presentation	'
	Basis of Presentation
	The accompanying unaudited consolidated financial statements have been prepared by 1-800-FLOWERS.COM, Inc. and subsidiaries (the “Company”) in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X.  They do not include all of the information and notes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. Operating results for the three month period ended September 29, 2013 are not necessarily indicative of the results that may be expected for the fiscal year ending June 29, 2014.  For further information, refer to the consolidated financial statements and footnotes thereto included in the Company’s annual report on Form 10-K for the fiscal year ended June 30, 2013.
	The Company’s quarterly results may experience seasonal fluctuations. Due to the Company’s expansion into non-floral products, the Thanksgiving through Christmas holiday season, which falls within the Company’s second fiscal quarter, generates the highest proportion of the Company’s annual revenues. Additionally, as the result of a number of major floral gifting occasions, including Mother’s Day, Valentine’s Day and Administrative Professionals Week, revenues also rise during the Company’s fiscal third and fourth quarter.  The Easter Holiday, which was in the Company’s third quarter during fiscal 2013, is in the fourth quarter of fiscal 2014.
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
Recently Adopted Accounting Pronouncements	'
	Recently Adopted Accounting Pronouncements
	In July 2012, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update No. 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment” (“ASU No. 2012-02”), which allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. This ASU became effective for annual and interim goodwill impairment tests performed for the Company’s fiscal year ending June 29, 2014. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
Reclassifications	'
	Reclassifications
	Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Stock_Based_Compensation_Table

Stock Based Compensation (Tables)	3 Months Ended
	Sep. 29, 2013
Stock Based Compensation	'
Schedule of amounts of stock-based compensation expense recognized	'
		Three Months Ended
		September 29,			September 30,
		2013			2012
		(in thousands)
	Stock options	$	98		$	106
	Restricted stock	968			883
	Total	1,066			989
	Deferred income tax (benefit)/expense*	(420		)	10
	Stock-based compensation expense, net	$	646		$	999
	*     Tax expense during the three months ended September 30, 2012, reflects the net impact of the expiration of non-qualified stock options.
Schedule of stock-based compensation expense recorded within operating expenses	'
		Three Months Ended
		September 29,			September 30,
		2013			2012
		(in thousands)
	Marketing and sales	$	373		$	346
	Technology and development	107			99
	General and administrative	586			544
	Total	$	1,066		$	989
Schedule of assumptions used to estimate the fair value of the stock options	'
		Three Months Ended
		September 29,		September 30,
		2013 (1)		2012
	Weighted average fair value of options granted	n/a		$	2.4
	Expected volatility	n/a		72.1		%
	Expected life	n/a		6.4 yrs
	Risk-free interest rate	n/a		0.69		%
	Expected dividend yield	n/a		0		%
	(1)         no options were granted during the three months ended September 29, 2013.
Summary of stock option activity	'
		Options		Weighted			Weighted	Aggregate
				Average			Average	Intrinsic
				Exercise			Remaining	Value (000s)
				Price			Contractual
							Term
	Outstanding at July 1, 2013	4,723,240		$	3.89
	Granted	—		$	—
	Exercised	(2,400	)	$	2.86
	Forfeited	(120,900	)	$	4.04
	Outstanding at September 29, 2013	4,599,940		$	3.89		4.9 years	$	8,951
	Options vested or expected to vest at September 29, 2013	4,463,253		$	3.94		4.8 years	$	8,553
	Exercisable at September 29, 2013	2,886		$	4.83		3.2 years	$	3,924
Summary of activity of non-vested restricted stock awards	'
		Shares		Weighted
				Average Grant
				Date Fair
				Value
	Non-vested at July 1, 2013	3,433,355		$	2.8
	Granted	16,500		$	5.42
	Vested	—		$	—
	Forfeited	(87,425	)	$	3.24
	Non-vested at September 29, 2013	3,362,430		$	2.8

Inventory_Tables

Inventory (Tables)	3 Months Ended
	Sep. 29, 2013
Inventory	'
Schedule of inventory	'
		September 29,		June 30,
		2013		2013
		(in thousands)
	Finished goods	$	55,635	$	30,906
	Work-in-process	25,506		6,465
	Raw materials	10,407		18,385
		$	91,548	$	55,756

Goodwill_and_Intangible_Assets1

Goodwill and Intangible Assets (Tables)	3 Months Ended
	Sep. 29, 2013
Goodwill and Intangible Assets	'
Schedule of goodwill by segment and the related change in the net carrying amount	'
		Consumer			BloomNet			Gourmet			Total
		Floral			Wire			Food & Gift
					Service			Baskets (1)
		(in thousands)
	Balance at September 29, 2013 and June 30, 2013	$	10,251		$	—		$	37,692		$	47,943
	(1)         The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the Gourmet Food & Gift Baskets segment during fiscal 2009.
Schedule of other intangible assets	'
				September 29, 2013									June 30, 2013
		Amortization		Gross			Accumulated			Net			Gross		Accumulated		Net
		Period		Carrying			Amortization						Carrying		Amortization
				Amount									Amount
		(in thousands)
	Intangible assets with determinable lives
	Investment in licenses	14 - 16 years		$	7,420		$	5,542		$	1,878		$	7,420	$	5,516	$	1,904
	Customer lists	3 - 10 years		15,989			11,639			4,350			15,989		11,334		4,655
	Other	5 - 8 years		2,538			2,526			12			2,538		2,513		25
				25,947			19,707			6,240			25,947		19,363		6,584
	Trademarks with indefinite lives			36,692			—			36,692			36,692		—		36,692
	Total identifiable intangible assets			$	62,639		$	19,707		$	42,932		$	62,639	$	19,363	$	43,276

LongTerm_Debt_Tables

Long-Term Debt (Tables)	3 Months Ended
	Sep. 29, 2013
Long-Term Debt	'
Schedule of the Company's long-term debt	'
		September 29,		June 30,
		2013		2013
		(in thousands)
	Revolving line of credit (1)	$	71,000	$	—
		$	71,000	$	—
	Less current maturities of long-term debt	71,000		—
	Long-term debt	$	—	$	—
	(1)               On April 10, 2013, the Company repaid all amounts outstanding under its 2010 Credit Facility, and entered into a Third Amended and Restated Credit Agreement (the “2013 Credit Facility”). The 2013 Credit Facility consists of a revolving line of credit with a seasonally adjusted limit ranging from $150.0 to $200.0 million and a working capital sublimit ranging from $25.0 to $75.0 million. The 2013 Credit Facility also revised certain financial and non-financial covenants, including the maintenance of certain financial ratios. The Company was in compliance with these covenants as of September 29, 2013 and June 30, 2013. Outstanding amounts under the 2013 Credit Facility, which matures on April 10, 2018, bear interest at the Company’s option at either: (i) LIBOR, plus a spread of between 150 and 225 basis points, as determined by the Company’s leverage ratio, or (ii) the agent bank’s prime rate plus a margin. The obligations of the Company and its subsidiaries under the 2013 Credit Facility are secured by liens on all personal property of the Company and its domestic subsidiaries.

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	3 Months Ended
	Sep. 29, 2013
Fair Value Measurements	'
Schedule of assets and liabilities measured at fair value on a recurring basis	'
	The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of September 29, 2013:
				Fair Value Measurements
				Assets (Liabilities)
		Carrying Value		Level 1		Level 2		Level 3
				(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)	$	1,976	$	1,976	$	—	$	—
	Non-performance promissory note	205		—		—		$	205
		$	2,181	$	1,976	$	—	$	205
	(1)         Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets.  The Company established a Non-qualified Deferred Compensation Plan for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.
	The following table presents, by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of June 30, 2013:
				Fair Value Measurements
				Assets (Liabilities)
		Carrying Value		Level 1		Level 2		Level 3
				(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)	$	1,708	$	1,708	$	—	$	—
	Non-performance promissory note	205		—		—		$	205
		$	1,913	$	1,708	$	—	$	205
	(1)         Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets.  The Company established a Non-qualified Deferred Compensation Plan for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.

Business_Segments_Tables

Business Segments (Tables)	3 Months Ended
	Sep. 29, 2013
Business Segments	'
Schedule of business segments	'
		Three Months Ended
	Net revenues	September 29,			September 30,
		2013			2012
		(in thousands)
	Segment Net Revenues:
	Consumer Floral	$	71,549		$	72,777
	BloomNet Wire Service	20,346			19,767
	Gourmet Food & Gift Baskets	31,239			27,130
	Corporate (1)	195			194
	Intercompany eliminations	(281		)	(276		)
	Total net revenues	$	123,048		$	119,592
		Three Months Ended
	Operating Income	September 29,			September 30,
		2013			2012
		(in thousands)
	Segment Contribution Margin:
	Consumer Floral	$	6,429		$	6,886
	Bloomnet Wire Service	6,439			5,796
	Gourmet Food & Gift Baskets	(2,046		)	(2,279		)
	Segment Contribution Margin Subtotal	10,822			10,403
	Corporate (1)	(13,214		)	(12,158		)
	Depreciation and amortization	(4,689		)	(4,447		)
	Operating loss	(7,081		)	(6,202		)
	(1)         Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation.  In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.

Discontinued_Operations_Tables

Discontinued Operations (Tables)	3 Months Ended
	Sep. 29, 2013
Discontinued Operations	'
Schedule of results for discontinued operations	'
		Three Months Ended
		September 29,			September 30,
		2013			2012
	Net revenues from discontinued operations	$	906		$	1,276
	Loss from discontinued operations, net of tax	$	(82	)	$	(163	)

Stock_Based_Compensation_Detai

Stock Based Compensation (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
Stock-Based Compensation	'	'
Total stock-based compensation expense	$1,066	$989
Deferred income tax (benefit)/expense	-420	10
Stock-based compensation expense, net	646	999
Marketing and sales	'	'
Stock-Based Compensation	'	'
Total stock-based compensation expense	373	346
Technology and development	'	'
Stock-Based Compensation	'	'
Total stock-based compensation expense	107	99
General and administrative	'	'
Stock-Based Compensation	'	'
Total stock-based compensation expense	586	544
Stock options	'	'
Stock-Based Compensation	'	'
Total stock-based compensation expense	98	106
Restricted stock	'	'
Stock-Based Compensation	'	'
Total stock-based compensation expense	$968	$883

Stock_Based_Compensation_Detai1

Stock Based Compensation (Details 2) (Stock options, USD $)	3 Months Ended
In Thousands, except Share data, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
Stock options	'	'
Assumptions used to estimate the fair value of stock options	'	'
Weighted average fair value of options granted (in dollars per share)	'	$2.40
Expected volatility (as a percent)	'	72.10%
Expected life	'	'6 years 4 months 24 days
Risk-free interest rate (as a percent)	'	0.69%
Expected dividend yield (as a percent)	'	0.00%
Options	'	'
Outstanding beginning of period (in shares)	4,723,240	'
Granted (in shares)	0	'
Exercised (in shares)	-2,400	'
Forfeited (in shares)	-120,900	'
Outstanding end of period (in shares)	4,599,940	'
Options vested or expected to vest at the end of the period (in shares)	4,463,253	'
Exercisable at the end of the period (in shares)	2,886	'
Weighted Average Exercise Price	'	'
Outstanding beginning of period (in dollars per share)	$3.89	'
Exercised (in dollars per share)	$2.86	'
Forfeited (in dollars per share)	$4.04	'
Outstanding end of period (in dollars per share)	$3.89	'
Options vested or expected to vest at the end of the period (in dollars per share)	$3.94	'
Exercisable at the end of the period (in dollars per share)	$4.83	'
Weighted Average Remaining Contractual Term	'	'
Outstanding end of period	'4 years 10 months 24 days	'
Options vested or expected to vest at the end of the period	'4 years 9 months 18 days	'
Exercisable at the end of the period	'3 years 2 months 12 days	'
Aggregate Intrinsic Value	'	'
Outstanding end of period	$8,951	'
Options vested or expected to vest at the end of the period	8,553	'
Exercisable at the end of the period	$3,924	'

Stock_Based_Compensation_Detai2

Stock Based Compensation (Details 3) (USD $)	3 Months Ended
In Millions, except Share data, unless otherwise specified	Sep. 29, 2013
Stock options	'
Stock-Based Compensation	'
Total unrecognized compensation cost	$2.10
Weighted-average period for recognition of unrecognized compensation cost	'5 years 6 months
Restricted stock	'
Stock-Based Compensation	'
Total unrecognized compensation cost	$5.40
Weighted-average period for recognition of unrecognized compensation cost	'2 years 1 month 6 days
Shares	'
Non-vested - beginning of period (in shares)	3,433,355
Granted (in shares)	16,500
Forfeited (in shares)	-87,425
Non-vested - end of period (in shares)	3,362,430
Weighted Average Grant Date Fair Value	'
Non-vested - beginning of period (in dollars per share)	$2.80
Granted (in dollars per share)	$5.42
Forfeited (in dollars per share)	$3.24
Non-vested - end of period (in dollars per share)	$2.80

Acquisitions_and_Dispositions_

Acquisitions and Dispositions (Details) (USD $)	31-May-13	Mar. 11, 2013
In Millions, unless otherwise specified	Pingg Corp.	Flowerscorp Pty Ltd.
Acquisitions and dispositions	'	'
Purchase price	$1.70	'
Goodwill	0.5	'
Purchase price	'	4
Amount of purchase price paid on the date of acquisition	'	2
Amount of purchase price payable on each of the first and second anniversary dates of the acquisition	'	$1

Inventory_Details

Inventory (Details) (USD $)	Sep. 29, 2013	Jun. 30, 2013
In Thousands, unless otherwise specified
Inventory	'	'
Finished goods	$55,635	$30,906
Work-in-process	25,506	6,465
Raw materials	10,407	18,385
Total inventory	$91,548	$55,756

Goodwill_and_Intangible_Assets2

Goodwill and Intangible Assets (Details) (USD $)	Sep. 29, 2013	Jun. 30, 2013
Change in net carrying amount	'	'
Balance at the end of the period	$47,943,000	$47,943,000
Consumer Floral	'	'
Change in net carrying amount	'	'
Balance at the end of the period	10,251,000	10,251,000
Gourmet Food & Gift Baskets	'	'
Change in net carrying amount	'	'
Balance at the end of the period	37,692,000	37,692,000
Accumulated impairment charges	$71,100,000	$71,100,000

Goodwill_and_Intangible_Assets3

Goodwill and Intangible Assets (Details 2) (USD $)

Sep. 29, 2013

Jun. 30, 2013

Sep. 29, 2013

Jun. 30, 2013

Sep. 29, 2013

Sep. 29, 2013

Sep. 29, 2013

Jun. 30, 2013

Sep. 29, 2013

Sep. 29, 2013

Sep. 29, 2013

Jun. 30, 2013

Sep. 29, 2013

Sep. 29, 2013

In Thousands, unless otherwise specified

Investment in licenses

Investment in licenses

Investment in licenses

Investment in licenses

Customer lists

Customer lists

Customer lists

Customer lists

Other

Other

Other

Other

Minimum

Maximum

Minimum

Maximum

Minimum

Maximum

Intangible Assets

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Estimated useful life

'

'

'

'

'14 years

'16 years

'

'

'3 years

'10 years

'

'

'5 years

'8 years

Intangible assets with determinable lives

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Gross Carrying Amount

$25,947

$25,947

$7,420

$7,420

'

'

$15,989

$15,989

'

'

$2,538

$2,538

'

'

Accumulated Amortization

19,707

19,363

5,542

5,516

'

'

11,639

11,334

'

'

2,526

2,513

'

'

Net

6,240

6,584

1,878

1,904

'

'

4,350

4,655

'

'

12

25

'

'

Trademarks with indefinite lives

36,692

36,692

'

'

'

'

'

'

'

'

'

'

'

'

Total identifiable intangible assets, Gross Carrying Amount

62,639

62,639

'

'

'

'

'

'

'

'

'

'

'

'

Total identifiable intangible assets, Net

$42,932

$43,276

'

'

'

'

'

'

'

'

'

'

'

'

Goodwill_and_Intangible_Assets4

Goodwill and Intangible Assets (Details 3) (USD $)	Sep. 29, 2013
In Millions, unless otherwise specified
Future estimated amortization expense	'
Remainder of fiscal 2014	$1
2015	1.3
2016	1.2
2017	0.7
2018	0.7
Thereafter	$1.30

Investments_Details

Investments (Details) (USD $)	Sep. 29, 2013	Jun. 30, 2013	Sep. 29, 2013	Jun. 30, 2013	Sep. 29, 2013
In Millions, unless otherwise specified			Flores Online	Flores Online	Flores Online
					Maximum
Equity method investment	'	'	'	'	'
Ownership interest in Flores online, a Sao Paulo, Brazil based internet floral and gift retailer (as a percent)	'	'	32.00%	32.00%	'
Book value of investments	'	'	$3.70	$3.80	'
Equity in net loss	'	'	'	'	0.1
Carrying amount of cost method investment	2.3	2.3	'	'	'
Notes receivable	$3.20	$2.30	'	'	'

LongTerm_Debt_Details

Long-Term Debt (Details) (USD $)	Sep. 29, 2013	Sep. 29, 2013	Apr. 10, 2013	Apr. 10, 2013	Apr. 10, 2013	Apr. 10, 2013	Apr. 10, 2013	Apr. 10, 2013
		Revolving line of credit	Revolving line of credit	Revolving line of credit	Revolving line of credit	Revolving line of credit	Revolving line of credit	Revolving line of credit
			2013 Credit Facility	2013 Credit Facility	2013 Credit Facility	2013 Credit Facility	2013 Credit Facility	2013 Credit Facility
			LIBOR	ABR	Minimum	Minimum	Maximum	Maximum
						LIBOR		LIBOR
Long-Term Debt	'	'	'	'	'	'	'	'
Total long-term debt	$71,000,000	$71,000,000	'	'	'	'	'	'
Less current maturities of long term debt	71,000,000	'	'	'	'	'	'	'
Maximum borrowing capacity under credit facility	'	'	'	'	150,000,000	'	200,000,000	'
Maximum borrowing capacity for working capital under credit facility	'	'	'	'	$25,000,000	'	$75,000,000	'
Reference rate for variable interest rate	'	'	'LIBOR	'Agent bank's prime rate	'	'	'	'
Percentage points added to the reference rate	'	'	'	'	'	1.50%	'	2.25%

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (Recurring, USD $)	Sep. 29, 2013	Jun. 30, 2013
In Thousands, unless otherwise specified
Carrying Value	'	'
Assets (liabilities):	'	'
Trading securities held in a "rabbi trust"	$1,976	$1,708
Non-performance promissory note	205	205
Net assets (liabilities)	2,181	1,913
Level 1	'	'
Assets (liabilities):	'	'
Trading securities held in a "rabbi trust"	1,976	1,708
Net assets (liabilities)	1,976	1,708
Level 3	'	'
Assets (liabilities):	'	'
Non-performance promissory note	205	205
Net assets (liabilities)	$205	$205

Income_Taxes_Details

Income Taxes (Details) (USD $)	3 Months Ended		12 Months Ended
In Millions, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012	Jun. 30, 2013
Income Taxes	'	'	'
Effective tax rate from continuing operations (as a percent)	38.20%	31.80%	'
U.S. federal statutory rate (as a percent)	35.00%	'	35.00%
Unrecognized tax position, including accrued interest and penalties	$0.80	'	$0.80
Accrued interest and penalties	0.1	'	0.1
Settlement with taxing authority	'	'	'
Unrecognized tax positions	'	'	'
Unrecognized tax positions expected to be resolved	$0.40	'	'
Unrecognized tax positions expected to be resolved	'12 months	'	'

Business_Segments_Details

Business Segments (Details) (USD $)	3 Months Ended
In Thousands, unless otherwise specified	Sep. 29, 2013	Sep. 30, 2012
	item
Business Segments	'	'
Number of business segments	3	'
Business Segments	'	'
Total net revenues	$123,048	$119,592
Segment Contribution Margin	10,822	10,403
Depreciation and amortization	-4,689	-4,447
Operating loss	-7,081	-6,202
Consumer Floral	'	'
Business Segments	'	'
Total net revenues	71,549	72,777
Segment Contribution Margin	6,429	6,886
BloomNet Wire Service	'	'
Business Segments	'	'
Total net revenues	20,346	19,767
Segment Contribution Margin	6,439	5,796
Gourmet Food & Gift Baskets	'	'
Business Segments	'	'
Total net revenues	31,239	27,130
Segment Contribution Margin	-2,046	-2,279
Corporate	'	'
Business Segments	'	'
Total net revenues	195	194
Corporate	-13,214	-12,158
Intercompany eliminations	'	'
Business Segments	'	'
Total net revenues	($281)	($276)

Discontinued_Operations_Detail

Discontinued Operations (Details) (USD $)	3 Months Ended
	Sep. 29, 2013	Sep. 30, 2012	Jun. 30, 2013
			Wine fulfillment services business
			Forecast
Discontinued Operations	'	'	'
Expected loss on sale of discontinued operations, before tax	'	'	($2,300,000)
Expected loss on sale of discontinued operations, net of tax	'	'	-1,500,000
Results for discontinued operations	'	'	'
Net revenues from discontinued operations	906,000	1,276,000	'
Loss from discontinued operations, net of tax	($82,000)	($163,000)	'

Commitments_and_Contingencies_

Commitments and Contingencies (Details) (Lawsuit alleging violations under Connecticut Unfair Trade Practices Act among other statutes, and for breach of contract and unjust enrichment, Minimum, USD $)	1 Months Ended
In Millions, unless otherwise specified	Nov. 30, 2010
Lawsuit alleging violations under Connecticut Unfair Trade Practices Act among other statutes, and for breach of contract and unjust enrichment | Minimum	'
Litigation	'
Restitution and other damages sought by each plaintiff	$5