1-800-FLOWERS.COM (FLWS) 10-K 12 Sep 14 2014 FY Annual report Financial data

Document_And_Entity_Informatio

Document And Entity Information (USD $)	12 Months Ended
	Jun. 29, 2014	Dec. 29, 2013	Sep. 05, 2014	Sep. 05, 2014
			Common Class A [Member]	Common Class B [Member]
Document Information [Line Items]	'	'	'	'
Entity Registrant Name	'1 800 FLOWERS COM INC	'	'	'
Document Type	'10-K	'	'	'
Current Fiscal Year End Date	'--06-29	'	'	'
Entity Common Stock, Shares Outstanding	'	'	27,103,837	36,845,465
Entity Public Float	'	$108,444,000	'	'
Amendment Flag	'false	'	'	'
Entity Central Index Key	'0001084869	'	'	'
Entity Current Reporting Status	'Yes	'	'	'
Entity Voluntary Filers	'No	'	'	'
Entity Filer Category	'Accelerated Filer	'	'	'
Entity Well-known Seasoned Issuer	'Yes	'	'	'
Document Period End Date	29-Jun-14	'	'	'
Document Fiscal Year Focus	'2014	'	'	'
Document Fiscal Period Focus	'FY	'	'	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jun. 29, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified
Current assets:	'	'
Cash and cash equivalents	$5,203	$154
Receivables, net	13,339	14,957
Inventories	58,520	55,756
Deferred tax assets	5,156	5,746
Prepaid and other	9,600	9,941
Current assets of discontinued operations	'	6,095
Total current assets	91,818	92,649
Property, plant and equipment, net	60,147	52,943
Goodwill	60,166	47,943
Other intangibles, net	44,616	43,276
Deferred tax assets	2,002	2,127
Other assets	8,820	10,086
Non-current assets of discontinued operations	'	1,049
Total assets	267,569	250,073
Current liabilities:	'	'
Accounts payable	24,447	26,235
Accrued expenses	49,517	45,044
Current maturities of long-term debt	343	'
Current liabilities of discontinued operations	'	4,484
Total current liabilities	74,307	75,763
Deferred tax liabilities	649	'
Other liabilities	6,495	5,039
Total liabilities	81,451	80,802
Stockholders' equity:	'	'
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued	'	'
Additional paid-in capital	305,510	298,580
Retained deficit	-68,565	-83,937
Accumulated other comprehensive loss	-75	'
Treasury stock, at cost, 10,818,437 and 9,257,231 Class A shares in 2014 and 2013, respectively, and 5,280,000 Class B shares in 2014 and 2013	-54,472	-46,155
Total 1-800-FLOWERS.COM, Inc. stockholders' equity	183,199	169,271
Noncontrolling interest	2,919	'
Total equity	186,118	169,271
Total liabilities and equity	267,569	250,073
Common Class A [Member]	'	'
Stockholders' equity:	'	'
Common stock	381	362
Common Class B [Member]	'	'
Stockholders' equity:	'	'
Common stock	$420	$421

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parentheticals) (USD $)	Jun. 29, 2014	Jun. 30, 2013
Preferred stock par value (in Dollars per share)	$0.01	$0.01
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Common Class A [Member]	'	'
Common stock, par value (in Dollars per share)	$0.01	$0.01
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	38,119,398	36,280,425
Treasurey stock, shares	10,818,437	9,257,231
Common Class B [Member]	'	'
Common stock, par value (in Dollars per share)	$0.01	$0.01
Common stock, shares authorized	200,000,000	200,000,000
Common stock, shares issued	42,058,594	42,125,465
Treasurey stock, shares	5,280,000	5,280,000

Consolidated_Statements_of_Inc

Consolidated Statements of Income (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Net revenues	$756,345	$735,497	$707,517
Cost of revenues	440,672	430,305	414,940
Gross profit	315,673	305,192	292,577
Operating expenses:	'	'	'
Marketing and sales	194,847	186,720	181,199
Technology and development	22,518	21,700	20,426
General and administrative	54,754	52,188	51,474
Depreciation and amortization	19,848	18,798	19,540
Total operating expenses	291,967	279,406	272,639
Gain on sale of stores	'	'	3,789
Operating income	23,706	25,786	23,727
Interest expense and other, net	-1,357	-991	-2,635
Income from continuing operations before income taxes	22,349	24,795	21,092
Income tax expense from continuing operations	8,403	9,073	7,771
Income from continuing operations	13,946	15,722	13,321
Loss from discontinued operations, net of tax	-86	-1,889	-217
Gain (loss) on sale of discontinued operations, net of tax	815	-1,512	4,542
Income (loss) from discontinued operations, net of tax	729	-3,401	4,325
Net income	14,675	12,321	17,646
Less: Net loss attributable to noncontrolling interest	-697	'	'
Net income attributable to 1-800-FLOWERS.COM, Inc.	$15,372	$12,321	$17,646
Basic net income (loss) per common share attributable to 1-800-FLOWERS.COM, Inc.	'	'	'
From continuing operations (in Dollars per share)	$0.23	$0.24	$0.21
From discontinued operations (in Dollars per share)	$0.01	($0.05)	$0.07
Basic net income per common share (in Dollars per share)	$0.24	$0.19	$0.27
Diluted net income (loss) per common share attributable to 1-800-FLOWERS.COM, Inc.	'	'	'
From continuing operations (in Dollars per share)	$0.22	$0.24	$0.20
From discontinued operations (in Dollars per share)	$0.01	($0.05)	$0.07
Diluted net income per common share (in Dollars per share)	$0.23	$0.19	$0.27
Weighted average shares used in the calculation of net income (loss) per common share:	'	'	'
Basic (in Shares)	64,035	64,369	64,697
Diluted (in Shares)	66,460	66,792	66,239

Consolidated_Statements_of_Com

Consolidated Statements of Comprehensive Income (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Net income	$14,675	$12,321	$17,646
Other comprehensive income (loss)	-75	17	141
Comprehensive income	14,600	12,338	17,787
Add: Comprehensive net loss attributable to noncontrolling interest	-697	'	'
Comprehensive income attributable to 1-800-FLOWERS.COM, Inc.	$15,297	$12,338	$17,787

Consolidated_Statements_of_Sto

Consolidated Statements of Stockholdersb Equity (USD $)	Common Class A [Member]	Common Class B [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Accumulated Other Comprehensive Income (Loss) [Member]	Treasury Stock [Member]	Parent [Member]	Noncontrolling Interest [Member]	Total
In Thousands, except Share data
Balance at Jul. 03, 2011	$330	$421	$289,101	($113,904)	($158)	($33,279)	$142,511	'	$142,511
Balance (in Shares) at Jul. 03, 2011	32,987,313	42,138,465	'	'	'	10,913,253	'	'	'
Net income	'	'	'	17,646	'	'	17,646	'	17,646
Change in value of cash flow hedge	'	'	'	'	141	'	141	'	141
Stock-based compensation	14	'	4,836	'	'	'	4,850	'	4,850
Stock-based compensation (in Shares)	1,477,894	'	'	'	'	'	'	'	'
Tax asset shortfall from stock-based compensation	'	'	-123	'	'	'	-123	'	-123
Acquisition of Class A treasury stock	'	'	'	'	'	-3,277	-3,277	'	-3,277
Acquisition of Class A treasury stock (in Shares)	'	'	'	'	'	1,133,913	'	'	1,133,913
Balance at Jul. 01, 2012	344	421	293,814	-96,258	-17	-36,556	161,748	'	161,748
Balance (in Shares) at Jul. 01, 2012	34,465,207	42,138,465	'	'	'	12,047,166	'	'	'
Net income	'	'	'	12,321	'	'	12,321	'	12,321
Change in value of cash flow hedge	'	'	'	'	17	'	17	'	17
Conversion of Class B stock into Class A stock (in Shares)	13,000	-13,000	'	'	'	'	'	'	'
Stock-based compensation	16	'	4,267	'	'	'	4,283	'	4,283
Stock-based compensation (in Shares)	1,610,271	'	'	'	'	'	'	'	'
Exercise of stock options	2	'	533	'	'	'	535	'	535
Exercise of stock options (in Shares)	191,947	'	'	'	'	'	'	'	'
Tax asset shortfall from stock-based compensation	'	'	-34	'	'	'	-34	'	-34
Acquisition of Class A treasury stock	'	'	'	'	'	-9,599	-9,599	'	-9,599
Acquisition of Class A treasury stock (in Shares)	'	'	'	'	'	2,490,065	'	'	2,490,065
Balance at Jun. 30, 2013	362	421	298,580	-83,937	'	-46,155	169,271	'	169,271
Balance (in Shares) at Jun. 30, 2013	36,280,425	42,125,465	'	'	'	14,537,231	'	'	'
Net income	'	'	'	15,372	'	'	15,372	-697	14,675
Translation adjustment	'	'	'	'	-75	'	-75	'	-75
Conversion of Class B stock into Class A stock	1	-1	'	'	'	'	'	'	'
Conversion of Class B stock into Class A stock (in Shares)	66,871	-66,871	'	'	'	'	'	'	'
Stock-based compensation	16	'	4,648	'	'	'	4,664	'	4,664
Stock-based compensation (in Shares)	1,608,052	'	'	'	'	'	'	'	'
Exercise of stock options	2	'	525	'	'	'	527	'	527
Exercise of stock options (in Shares)	164,050	'	'	'	'	'	'	'	'
Excess tax benefit from stock-based compensation	'	'	1,757	'	'	'	1,757	'	1,757
Acquisition of Class A treasury stock	'	'	'	'	'	-8,317	-8,317	'	-8,317
Acquisition of Class A treasury stock (in Shares)	'	'	'	'	'	1,561,206	'	'	1,561,206
Noncontrolling interest	'	'	'	'	'	'	'	3,616	3,616
Balance at Jun. 29, 2014	$381	$420	$305,510	($68,565)	($75)	($54,472)	$183,199	$2,919	$186,118
Balance (in Shares) at Jun. 29, 2014	38,119,398	42,058,594	'	'	'	16,098,437	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Operating activities:	'	'	'
Net income	$14,675	$12,321	$17,646
Operating activities of discontinued operations	1,587	-179	1,435
Loss/(gain) on sale of discontinued operations	-1,300	2,348	-8,683
Depreciation and amortization	19,848	18,798	19,539
Amortization of deferred financing costs	306	420	457
Deferred income taxes	1,454	-811	7,790
Bad debt expense	1,656	1,085	869
Stock-based compensation	4,664	4,283	4,850
Excess tax benefit from stock-based compensation	-1,837	-739	-273
Other non-cash items	755	483	42
Changes in operating items, excluding the effects of acquisitions:	'	'	'
Receivables	-1,893	-4,108	-2,135
Inventories	-2,564	-1,823	-3,919
Prepaid and other	436	-1,655	-2,126
Accounts payable and accrued expenses	2,660	4,368	1,694
Other assets	-262	-609	1,646
Other liabilities	2,355	463	947
Net cash provided by operating activities	42,539	34,645	39,779
Investing activities:	'	'	'
Acquisitions, net of cash acquired	-9,000	-3,700	-4,336
Proceeds from sale of business	'	'	12,823
Capital expenditures	-22,985	-20,044	-17,180
Purchase of investments	8	-903	-3,945
Other, net	-11	117	-119
Investing activities of discontinued operations	500	'	-124
Net cash used in investing activities	-31,488	-24,530	-12,881
Financing activities:	'	'	'
Acquisition of treasury stock	-8,317	-9,599	-3,277
Excess tax benefit from stock based compensation	1,837	739	273
Proceeds from exercise of employee stock options	527	535	'
Proceeds from bank borrowings	127,000	62,000	56,000
Repayment of notes payable and bank borrowings	-127,052	-91,250	-71,000
Debt issuance cost	'	-1,234	'
Repayment of capital lease obligations	'	-6	-1,482
Other	3	'	'
Net cash used in financing activities	-6,002	-38,815	-19,486
Net change in cash and cash equivalents	5,049	-28,700	7,412
Cash and cash equivalents:	'	'	'
Beginning of year	154	28,854	21,442
End of year	$5,203	$154	$28,854

Supplemental_Cash_Flow_Informa

Supplemental Cash Flow Information	12 Months Ended
	Jun. 29, 2014
Supplemental Cash Flow Elements [Abstract]	'
Cash Flow, Supplemental Disclosures [Text Block]	'
	Supplemental Cash Flow Information:
		-	Interest paid amounted to $1.0 million, $1.1 million, and $2.2 million, for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
		-	The Company paid income taxes of approximately $7.0 million, $8.3 million and $5.0 million, net of tax refunds received, for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively.

Note_1_Description_of_Business

Note 1 - Description of Business	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block [Abstract]	'
Nature of Operations [Text Block]	'
	Note 1. Description of Business
	For more than 35 years, 1-800-FLOWERS.COM, Inc. has been helping deliver smiles for our customers with gifts for every occasion, including fresh flowers and the finest selection of plants, gift baskets, gourmet foods, confections, candles, balloons and plush stuffed animals. As always, our 100% Smile Guarantee backs every gift. The Company’s BloomNet® international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1-800-FLOWERS.COM, Inc. “Gift Shop” also includes gourmet gifts such as popcorn and specialty treats from The Popcorn Factory®, cookies and baked gifts from Cheryl’s®, premium chocolates and confections from Fannie May® and Harry London®, gift baskets and towers from 1-800-BASKETS.COM®, incredible, carved fresh fruit arrangements from FruitBouquets.comsm, top quality steaks and chops from Stock Yards®, as well as premium branded customizable invitations and personal stationery from FineStationery.com®. The Company’s Celebrations® brand is a source for creative party ideas, must-read articles, online invitations and ecards, all created to help people celebrate holidays and the everyday.

Note_2_Significant_Accounting_

Note 2 - Significant Accounting Policies	12 Months Ended
	Jun. 29, 2014
Accounting Policies [Abstract]	'
Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]	'
	Note 2. Significant Accounting Policies
	Basis of Presentation
	The consolidated financial statements include the accounts of 1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the “Company”). All significant intercompany accounts and transactions have been eliminated in consolidation.
	On September 6, 2011, the Company completed the sale of certain assets of its wine fulfillment services business operated by its Winetasting Network subsidiary. During the fourth quarter of fiscal 2013, the Company made the strategic decision to divest the e-commerce and procurement businesses of The Winetasting Network in order to focus on growth opportunities in its Gourmet Foods and Gift Baskets business segment. The Company closed on the sale of its Winetasting Network business on December 31, 2013. As a result, the Company has classified the results of its wine fulfillment services business as a discontinued operation for fiscal 2012, and its e-commerce and procurement businesses as discontinued operations for all periods presented.
	Fiscal Year
	The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. Fiscal years 2014, 2013 and 2012 consisted of 52 weeks which ended on June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
	Use of Estimates
	The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
	Cash and Cash Equivalents
	Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.
	Inventories
	Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting.
	Property, Plant and Equipment
	Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively. The Company’s property plant and equipment is depreciated using the following estimated lives:
	Buildings (years)	40
	Leasehold Improvements (years)	10-Mar
	Furniture, Fixtures and Equipment (years)	10-Mar
	Software (years)	7-Mar
	Property, plant and equipment and other long-lived assets are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.
	Goodwill
	Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist.
	The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components. Goodwill impairment testing involves a two-step process. The first step requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists and the second step is not performed. If the carrying value of the reporting unit is higher than the fair value, the second step must be performed to compute the amount of the goodwill impairment, if any. In the second step, the impairment is computed by comparing the implied fair value of the reporting unit goodwill with the carrying amount of that goodwill. If the carrying amount of the reporting unit goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized for the excess.
	The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.
	Other Intangibles, net
	Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized.
	Long-lived assets, such as definite-lived intangibles and property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. When such events or changes in circumstances occur, a recoverability test is performed comparing projected undiscounted cash flows from the use and eventual disposition of an asset or asset group to its carrying value. If the projected undiscounted cash flows are less than the carrying value, then an impairment charge would be recorded for the excess of the carrying value over the fair value, which is determined by discounting future cash flows.
	The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. The impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value.
	Business Combinations
	The Company accounts for business combinations in accordance with ASC Topic 805 which requires, among other things, the acquiring entity in a business combination to recognize the fair value of all the assets acquired and liabilities assumed; the recognition of acquisition-related costs in the consolidated results of operations; the recognition of restructuring costs in the consolidated results of operations for which the acquirer becomes obligated after the acquisition date; and contingent purchase consideration to be recognized at their fair values on the acquisition date with subsequent adjustments recognized in the consolidated results of operations. The fair values assigned to identifiable intangible assets acquired are determined primarily by using an income approach which is based on assumptions and estimates made by management. Significant assumptions utilized in the income approach are based on company specific information and projections which are not observable in the market and are therefore considered Level 3 measurements. The excess of the purchase price over the fair value of the identified assets and liabilities is recorded as goodwill. Operating results of the acquired entity are reflected in the Company’s consolidated financial statements from date of acquisition.
	Deferred Catalog Costs
	The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion to actual sales from the corresponding catalog over a period not to exceed 26-weeks. Included within prepaid and other current assets was $0.2 million and $0.5 million at June 29, 2014 and June 30, 2013 respectively, relating to prepaid catalog expenses.
	Investments
	The Company has certain investments in non-marketable equity instruments of private companies. The Company accounts for these investments using the equity method if they provide the Company the ability to exercise significant influence, but not control, over the investee. Significant influence is generally deemed to exist if the Company has an ownership interest in the voting stock of the investee between 20% and 50%, although other factors, such as representation on the investee’s Board of Directors, are considered in determining whether the equity method is appropriate. The Company records equity method investments initially at cost, and adjusts the carrying amount to reflect the Company’s share of the earnings or losses of the investee. The Company’s equity method investments are comprised of a 32% interest in Flores Online, a Sao Paulo, Brazil based internet floral and gift retailer, that the Company made on May 31, 2012. The book value of this investment was $3.2 million as of June 29, 2014 and $3.8 million as of June 30, 2013, and is included in Other assets within the consolidated balance sheets. The Company’s equity in the net income (loss) of Flores Online for each of the years ended June 29, 2014 and June 30, 2013 was $(0.6) million and $0.2 million.
	Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for under the cost method. Cost method investments are originally recorded at cost, and are included within Other assets in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $0.8 million as of June 29, 2014 and $2.3 million as of June 30, 2013. In addition, the Company had notes receivable from a company it maintains an investment in of $0.5 million as of June 29, 2014 and $2.3 million as of June 30, 2013. As described in Note 4 “Acquisitions and Dispositions”, on December 3, 2013, the Company increased its investment in iFlorist, resulting in a majority ownership interest (56%), through the conversion of notes receivable and the purchase of additional shares from the Company’s founders. The acquisition of a majority interest in iFlorist resulted in the consolidation of iFlorist’s operations, and the elimination of both the Company’s cost-basis investment and notes receivable..
	The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets (see Note 10).
	Each reporting period, the Company uses available qualitative and quantitative information to evaluate its investments for impairment. When a decline in fair value, if any, is determined to be other-than-temporary, an impairment charge is recorded in the consolidated statement of operations.
	Concentration of Credit Risk
	Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($2.4 million and $2.5 million at June 29, 2014 and June 30, 2013, respectively) have been recorded based upon previous experience and management’s evaluation.
	Revenue Recognition
	Net revenues are generated by e-commerce operations from the Company’s online and telephonic sales channels as well as other operations (retail/wholesale) and primarily consist of the selling price of merchandise, service or outbound shipping charges, net of discounts, returns and credits. Net revenues are recognized primarily upon product shipment and do not include sales tax. Shipping terms are primarily FOB shipping point. Net revenues generated by the Company’s BloomNet Wire Service operations include membership fees as well as other products and service offerings to florists. Membership fees are recognized monthly in the period earned, and products sales are recognized upon product shipment with shipping terms primarily FOB shipping point.
	Initial franchise fees are recognized in income when the Company has substantially performed or satisfied all material services or conditions relating to the sale of the franchise and the fees are nonrefundable. Area development fees are nonrefundable and are recognized in income on a pro-rata basis when the conditions for revenue recognition under the individual area development agreements are met. Both initial franchise fees and area development fees are generally recognized upon the opening of a franchise store or upon termination of the agreement between the Company and the franchisee.
	Cost of Revenues
	Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to manufacturing and production operations.
	Marketing and Sales
	Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.
	The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above) at the time the advertisement is first shown. Advertising expense was $83.0 million, $77.9 million and $75.1 million for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
	Technology and Development
	Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software’s useful life, typically three to seven years. Costs associated with repair maintenance or the development of website content are expensed as incurred as the useful lives of such software modifications are less than one year.
	Stock-Based Compensation
	The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The expense is recorded by amortizing the fair values on a straight-line basis over the vesting period, adjusted for estimated forfeitures.
	Derivatives and hedging
	The Company does not enter into derivative transactions for trading purposes, but rather, on occasion to manage its exposure to interest rate fluctuations. The Company has managed its floating rate debt using interest rate swaps in order to reduce its exposure to the impact of changing interest rates on its consolidated results of operations and future cash outflows for interest.
	Income Taxes
	The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.
	The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than a 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes.
	Net Income (Loss) Per Share
	Basic net income (loss) per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income (loss) per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period. Diluted net loss per share excludes the effect of potential common shares (consisting primarily of employee stock options and unvested restricted stock awards) that would be antidilutive.
	Recently Adopted Accounting Pronouncements
	In July 2012, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment,” which allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. This ASU became effective for annual and interim goodwill impairment tests performed for the Company’s fiscal year ending June 29, 2014. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
	Recent Accounting Pronouncements
	In April 2014, the FASB issued ASU No. 2014-08, "Presentation of Financial Statements (Topic 205) and Property, Plant and Equipment (Topic 360)." ASU No. 2014-08 amends the requirements for reporting discontinued operations and requires additional disclosures about discontinued operations. Under the new guidance, only disposals representing a strategic shift in operations or that have a major effect on the Company's operations and financial results should be presented as discontinued operations. This new accounting guidance is effective for the Company’s fiscal year ending July 3, 2016, and may be applied retrospectively. We are currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.
	In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” This amended guidance will enhance the comparability of revenue recognition practices and will be applied to all contracts with customers. Expanded disclosures related to the nature, amount, timing, and uncertainty of revenue that is recognized are requirements under the amended guidance. This guidance will be effective for the Company’s fiscal year ending July 1, 2018 and may be applied retrospectively. We are currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.
	Reclassifications
Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Note_3_Net_Income_Per_Common_S

Note 3 - Net Income Per Common Share from Continuing Operations	12 Months Ended
	Jun. 29, 2014
Earnings Per Share [Abstract]	'
Earnings Per Share [Text Block]	'
	Note 3 – Net Income Per Common Share from Continuing Operations
	The following table sets forth the computation of basic and diluted net income per common share from continuing operations:
		Years Ended
		29-Jun-14			30-Jun-13		1-Jul-12
		(in thousands, except per share data)
	Numerator:
	Net income from continuing operations	$	13,946		$	15,722	$	13,321
	Less: Net loss attributable to noncontrolling interest		(697	)		-		-
	Income from continuing operations attributable to 1-800-FLOWERS.COM, Inc.	$	14,643		$	15,722	$	13,321
	Denominator:
	Weighted average shares outstanding		64,035			64,369		64,697
	Effect of dilutive securities:
	Employee stock options (1)		1,083			786		40
	Employee restricted stock awards		1,342			1,637		1,502
			2,425			2,423		1,542
	Adjusted weighted-average shares and assumed conversions		66,460			66,792		66,239
	Net income per common share from continuing operations attributable to 1-800-FLOWERS.COM, Inc.
	Basic	$	0.23		$	0.24	$	0.21
	Diluted	$	0.22		$	0.24	$	0.2
	Note (1): The effect of options to purchase 1.2 million, 2.0 million and 5.5 million shares for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively, were excluded from the calculation of net income per share on a diluted basis as their effect is anti-dilutive.

Note_4_Acquisitions_and_Dispos

Note 4 - Acquisitions and Dispositions	12 Months Ended
	Jun. 29, 2014
Business Combinations [Abstract]	'
Business Combination Disclosure [Text Block]	'
	Note 4. Acquisitions and dispositions
	Acquisition of Fannie May retail stores
	On June 27, 2014, the Company and GB Chocolates LLC (GB Chocolates) entered into a settlement agreement, resulting in the termination of the GB Chocolates franchise agreement, and its exclusive area development rights. As a result, the Company recognized the previously deferred non-refundable area development fees of $0.7 million. In addition, per the terms of the non-performance Promissory Note, GB Chocolates paid $1.2 million as a result of its failure to complete its development obligations under the 2011 Area Development Agreement (the 2011 ADA). As a result, during the fourth quarter of fiscal 2014, the Company recognized revenue of $1.0 million ($0.2 million had been previously recognized). The Company has no plans to market the territories covered in the 2011 ADA.
	In conjunction with the settlement agreement, the Company and GB Chocolates entered into an asset purchase agreement whereby the Company repurchased 16 of the original 17 Fannie May retail stores sold to GB Chocolates in November 2011. The acquisition was accounted for using the purchase method of accounting in accordance with FASB guidance regarding business combinations. The purchase price of $6.4 million was financed utilizing available cash balances.
	The purchase price was allocated to the identifiable assets acquired and liabilities assumed based on our preliminary estimates of their fair values on the acquisition date. The Company is in the process of finalizing its allocation and this may result in potential adjustments to the carrying value of the respective recorded assets and liabilities, establishment of certain additional intangible assets, and the determination of any residual amount that will be allocated to goodwill. The goodwill resulting from this acquisition amounted to $5.8 million, which is expected to be deductible for tax purposes.
		Preliminary
		Purchase Price Allocation
		(in thousands)
	Current Assets	$	103
	Property, plant and equipment		487
	Goodwill		5,783
	Net assets acquired	$	6,373
	Operating results of the acquired stores are reflected in the Company’s consolidated financial statements from the date of acquisition, within the Gourmet Food & Gift Baskets segment. Pro forma results of operations have not been presented, as the impact on the Company’s consolidated financial results would not have been material.
	Acquisition of Colonial Gifts Limited
	On December 3, 2013, the Company completed its acquisition of a controlling interest in Colonial Gifts Limited (iFlorist). iFlorist, located in the UK, is a direct-to-consumer marketer of floral and gift-related products sold and delivered throughout Europe. The acquisition was achieved in stages and was accounted for using the acquisition method of accounting in accordance with the Financial Accounting Standards Board’s (“FASB”) guidance regarding business combinations.
	Prior to December 3, 2013, the Company maintained an investment in iFlorist in the amount of $1.6 million, which was included on the Company’s balance sheet within Other assets. This investment was accounted for under the cost method, as the Company’s ownership stake was 19.9%, and it did not have the ability to exercise significant influence.
	On December 3, 2013, the Company acquired an additional interest in iFlorist, bringing the Company’s ownership interest to 56.2%. The acquisition of the additional interest was financed through the conversion of $2.0 million of notes owed by iFlorist to the Company, and a $1.6 million cash payment to iFlorist’s founders. Concurrent with the additional investment, the Company remeasured its initial equity investment in iFlorist, and determined that the acquisition date fair value approximated the Company’s carrying value of $1.6 million, and therefore no gain or loss was recognized. On the acquisition date, the Company also measured the fair value of the noncontrolling interest which amounted to $3.6 million. The acquisition-date fair values of the Company’s previously held equity interest in iFlorist and the noncontrolling interest were determined based on the market price the Company paid for its ownership interest in iFlorist on the acquisition date, assuming that a 20% control premium was paid to obtain the controlling interest. The following summarizes the fair values of the acquisition date purchase price components:
		iFlorist Fair Value of Purchase Price Components
		(in thousands)
	Cash	$	1,640
	Converted debt		1,964
	Initial equity investment		1,629
	Noncontrolling interest		3,616
	Total purchase price	$	8,849
	The total purchase price was allocated to the identifiable assets acquired and liabilities assumed based on our preliminary estimates of their fair values on the acquisition date. The Company is in the process of finalizing its allocation and this may result in potential adjustments to the carrying value of the respective recorded assets and liabilities, establishment of certain additional intangible assets, revisions of useful lives of intangible assets, and the determination of any residual amount that will be allocated to goodwill. Of the acquired intangible assets, $1.3 million was assigned to customer lists, which is being amortized over the estimated remaining life of 3 years, $1.9 million was assigned to trademarks, and $6.5 million was assigned to goodwill, which is not expected to be deductible for tax purposes. As a result of cumulative tax losses in the foreign jurisdiction, offset in part by the deferred tax liability arising from the amortizable customer list which was considered a source of future income, the Company concluded that a full valuation allowance be recorded in such jurisdiction.
	The following table summarizes the allocation of the purchase price to the estimated fair values of assets acquired and liabilities assumed at the date of acquisition of iFlorist:
		iFlorist Preliminary
		Purchase Price Allocation
		(in thousands)
	Current assets	$	856
	Intangible assets		3,177
	Goodwill		6,537
	Property, plant and equipment		2,006
	Other assets		30
	Total assets acquired		12,606
	Current liabilities, including current maturities of long-term debt		3,014
	Deferred tax liabilities		648
	Other liabilities assumed		95
			3,757
	Net assets acquired	$	8,849
	Operating results of the Company’s membership interest in iFlorist are reflected in the Company’s consolidated financial statements from the date of acquisition, essentially all of which is in the 1-800-Flowers.com Consumer Floral segment. Pro forma results of operations have not been presented, as the impact on the Company’s consolidated financial results would not have been material.
	Acquisition of Pingg
	On May 31, 2013, the Company completed the acquisition of Pingg Corp., an online invitation and event planner. The purchase price, which included the acquisition of software, receivables and certain other assets and related liabilities, was approximately $1.6 million. Approximately $0.4 million of the purchase price was assigned to goodwill. The acquisition was financed utilizing available cash balances. Operating results of the acquired entity, which are not significant, are reflected in the Company’s consolidated financial statements from the date of acquisition, in the 1-800-Flowers.com Consumer Floral segment.
	Acquisition of 1-800-Flowers’ European trademarks
	On March 11, 2013, the Company acquired the European rights to various derivations of the 1-800-Flowers’ tradename, trademark, URL’s and telephone numbers from Flowerscorp Pty Ltd. for a purchase price of $4.0 million, which is included within Other intangibles, net. The Company has paid $3.0 million of the $4.0 million purchase price, and is required to make a final payment of $1.0 million on March 11, 2015, the balance of which is included on the balance sheet within Accrued Expenses.
	Sale and franchise of Fannie May retail stores
	On November 21, 2011, the Company and GB Chocolates entered into an agreement whereby the Company sold 17 existing Fannie May stores, to be operated as franchised locations by GB Chocolates, for $5.6 million, recognizing a gain on the sale of $3.8 million. Upon completion of the sale, the Company also recognized initial franchise fees associated with these 17 stores in the amount of $0.5 million. In conjunction with the sale of stores, the Company and GB Chocolates entered into the 2011 ADA whereby GB Chocolates agreed to open a minimum of 45 new Fannie May franchise stores. The agreement provided exclusive development rights for several Midwestern states, as well as specific cities in Florida and Ohio. The terms of the 2011 ADA included a non-refundable area development fee of $0.9 million, store opening fees of $0.5 million, assuming successful opening of 45 stores, and a Non-Performance Promissory Note in the amount of $1.2 million, which became due and payable only if GB Chocolates did not open all 45 stores as set forth in the 2011 ADA. As of June 30, 2013, the Company had deferred recognition of $0.7 million, of the original $0.9 million area development fee associated with the 45 store area development agreement, based upon the number of stores opened by GB Chocolates at that time (a total of 10 stores were ultimately opened). In addition, through June 30, 2013, the Company had recognized approximately $0.2 million, of the $1.2 million Non-Performance Promissory Note, based upon its assessment of the likelihood that the performance criteria under the agreement would be achieved.
	Acquisition of Flowerama
	On August 1, 2011, the Company completed the acquisition of Flowerama of America, Inc. (Flowerama), a franchisor and operator of retail flower shops under the Flowerama trademark. The purchase price, which included the acquisition of receivables, inventory, eight retail store locations and certain other assets and related liabilities, was approximately $4.3 million. Of the acquired assets, $2.1 million was assigned to amortizable investment in licenses (intangibles), which is being amortized over the estimated useful life of 20 years, based upon the estimated remaining life of the franchise agreements. Approximately $2.4 million of purchase price was assigned to goodwill which is not deductible for tax purposes. The acquisition was financed utilizing available cash balances.

Note_5_Inventory

Note 5 - Inventory	12 Months Ended
	Jun. 29, 2014
Inventory Disclosure [Abstract]	'
Inventory Disclosure [Text Block]	'
	Note 5. Inventory
	The Company’s inventory, stated at cost, which is not in excess of market, includes purchased and manufactured finish goods for resale, packaging supplies, raw material ingredients for manufactured products and associated manufacturing labor, and is classified as follows:
		June 29,		June 30,
		2014		2013
		(in thousands)
	Finished goods	$	30,859	$	30,906
	Work-in-process		8,566		6,465
	Raw materials		19,095		18,385
		$	58,520	$	55,756

Note_6_Goodwill_and_Intangible

Note 6 - Goodwill and Intangible Assets	12 Months Ended
	Jun. 29, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Goodwill and Intangible Assets Disclosure [Text Block]	'
	Note 6. Goodwill and Intangible Assets
	The following table presents goodwill by segment and the related change in the net carrying amount:
			Consumer Floral			BloomNet Wire Service		Gourmet Food and Gift Baskets (1)			Total
						(in thousands)
	Balance at July 1, 2012		$	9,709		$	-	$	37,776		$	47,485
	Adjustments						-		(84	)		(84	)
	Acquisition of Pingg			542			-		-			542
	Balance at June 30, 2013		$	10,251		$	-	$	37,692		$	47,943
	Acquisition of Fannie May franchise stores								5,783			5,783
	Adjustments			(97	)		-		-			(97	)
	Acquisition of iFlorist			6,537			-		-			6,537
	Balance at June 29, 2014		$	16,691		$	-	$	43,475		$	60,166
		-1	The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the GFGB segment during fiscal 2009.
	The Company’s other intangible assets consist of the following:
						29-Jun-14								30-Jun-13
			Amortization Period			Gross Carrying Amount		Accumulated Amortization			Net			Gross Carrying Amount		Accumulated Amortization		Net
			(years)			(in thousands)
	Intangible assets with determinable lives:
	Investment in licenses			14 - 16		$	7,420	$	5,621		$	1,799		$	7,420	$	5,516	$	1,904
	Customer lists			10-Mar			17,313		12,818			4,495			15,989		11,334		4,655
	Other			8-May			2,538		2,538			-			2,538		2,513		25
							27,271		20,977			6,294			25,947		19,363		6,584
	Trademarks with indefinite lives						38,322		-			38,322			36,692		-		36,692
	Total intangible assets					$	65,593	$	20,977		$	44,616		$	62,639	$	19,363	$	43,276
	Intangible assets are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not be recoverable. During the year ended June 29, 2014, the Company wrote-down the value of its Fine Stationery tradename from $0.7 million to $0.5 million, and during the year ended June 30, 2013, the Company wrote-down the value of its Fine Stationery tradename from $1.1 million to $0.7 million.
	The amortization of intangible assets for the years ended June 29, 2014, June 30, 2013 and July 1, 2012 was $1.6 million, $1.8 million and $1.8 million, respectively. Future estimated amortization expense is as follows: 2015 - $1.8 million, 2016 - $1.7 million, 2017 - $0.9 million, 2018 – $0.6 million, 2019 - $0.1million, and thereafter - $1.2 million.

Note_7_Property_Plant_and_Equi

Note 7 - Property, Plant and Equipment	12 Months Ended
	Jun. 29, 2014
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment Disclosure [Text Block]	'
	Note 7. Property, Plant and Equipment
		June 29,		June 30,
		2014		2013
		(in thousands)
	Land	$	2,907	$	2,907
	Building and building improvements		12,551		9,807
	Leasehold improvements		18,504		17,566
	Furniture and fixtures		4,737		4,903
	Production equipment		35,845		31,798
	Computer equipment		53,368		57,879
	Telecommunication equipment		4,120		8,204
	Software		136,226		122,459
			268,258		255,523
	Accumulated depreciation and amortization		208,111		202,580
		$	60,147	$	52,943

Note_8_Accrued_Expenses

Note 8 - Accrued Expenses	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block Supplement [Abstract]	'
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]	'
	Note 8. Accrued expenses
	Accrued expenses consisted of the following:
		June 29,		June 30,
		2014		2013
		(in thousands)
	Payroll and employee benefits	$	22,601	$	19,859
	Advertising and marketing		11,803		9,107
	Other		15,113		16,078
		$	49,517	$	45,044

Note_9_LongTerm_Debt

Note 9 - Long-Term Debt	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block [Abstract]	'
Long-term Debt [Text Block]	'
	Note 9. Long-Term Debt
			June 29,		June 30,
			2014		2013
			(in thousands)
	Revolving line of credit (1)		$	-	$	-
	Bank loan (2)			343		-
			$	343	$	-
	Less current maturities of long-term debt obligations			343		-
			$	-	$	-
		-1	On April 10, 2013, the Company repaid all amounts outstanding under its 2010 Credit Facility, and entered into a Third Amended and Restated Credit Agreement (the “2013 Credit Facility”). The 2013 Credit Facility consists of a revolving line of credit with a seasonally adjusted limit ranging from $150.0 to $200.0 million and a working capital sublimit ranging from $25.0 to $75.0 million. The 2013 Credit Facility also revised certain financial and non-financial covenants, including the maintenance of certain financial ratios. The Company was in compliance with these covenants as of June 29, 2014 and June 30, 2013. Outstanding amounts under the 2013 Credit Facility, which matures on April 10, 2018, bear interest at the Company’s option at either: (i) LIBOR, plus a spread of between 150 and 225 basis points, as determined by the Company’s leverage ratio, or (ii) the agent bank’s prime rate plus a margin. The obligations of the Company and its subsidiaries under the 2013 Credit Facility are secured by liens on all personal property of the Company and its domestic subsidiaries.
		-2	Bank loan assumed through the Company’s acquisition of a majority interest in iFlorist.

Note_10_Fair_Value_Measurement

Note 10 - Fair Value Measurements	12 Months Ended
	Jun. 29, 2014
Fair Value Disclosures [Abstract]	'
Fair Value Disclosures [Text Block]	'
	Note 10. Fair Value Measurements
	Cash and cash equivalents, receivables, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. The Company’s investments in non-marketable equity instruments of private companies are carried at cost and are periodically assessed for other-than-temporary impairment, when an event or circumstances indicate that an other-than-temporary decline in value may have occurred. The Company’s remaining financial assets and liabilities are measured and recorded at fair value (see table below). The Company’s non-financial assets, such as definite lived intangible assets and property, plant and equipment, are recorded at cost and are assessed for impairment when an event or circumstance indicates that an other-than-temporary decline in value may have occurred. Goodwill and indefinite lived intangibles are tested for impairment annually, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist, as required under the accounting standards.
	Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 measurements) and the lowest priority to unobservable inputs (level 3 measurements). The three levels of the fair value hierarchy under the guidance are described below:
	Level 1		Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access.
	Level 2		Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not active, or other inputs that are observable or can be corroborated by observable data for substantially the full term of the assets or liabilities.
	Level 3		Valuations based on inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
	The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of June 29, 2014:
			Carrying Value		Fair Value Measurements
					Assets (Liabilities)
					Level 1		Level 2		Level 3
					(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)		$	2,146	$	2,146	$	-	$	-
			$	2,146	$	2,146	$	-	$	-
		-1	Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets, with the corresponding liability includes in Other liabilities, in the consolidated balance sheets. The Company established a Non-qualified Deferred Compensation Plan (Note 14 – Employee Retirement Plans) for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.
	The following table presents, by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis as of June 30, 2013:
			Carrying Value		Fair Value Measurements
					Assets (Liabilities)
					Level 1		Level 2		Level 3
					(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)		$	1,708	$	1,708	$	-	$	-
	Non-performance promissory note (2)			205		-		-		205
			$	1,913	$	1,708	$	-	$	205
		-1	Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets, with the corresponding liability includes in Other liabilities, in the consolidated balance sheets. The Company established a Non-qualified Deferred Compensation Plan (Note 14 – Employee Retirement Plans) for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a “rabbi trust” which is restricted for payment to participants of the NQDC Plan.
		-2	Refer to Note 4. Acquisitions and dispositions – Sale and franchise of Fannie May retail stores. Included in Other assets on the consolidated balance sheets.

Note_11_Income_Taxes

Note 11 - Income Taxes	12 Months Ended
	Jun. 29, 2014
Income Tax Disclosure [Abstract]	'
Income Tax Disclosure [Text Block]	'
	Note 11. Income Taxes
	The Company files income tax returns in the U.S. federal jurisdiction and various state and foreign jurisdictions. The Company concluded its federal examination by the Internal Revenue Service for fiscal year 2011, however, fiscal years 2012 and 2013 remain subject to federal examination. Due to ongoing state examinations and non-conformity with the federal statute of limitations for assessment, certain states remain open from fiscal 2008.
	The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At June 29, 2014, the Company has an unrecognized tax position of approximately $0.5 million, including accrued interest and penalties of $0.1 million. The Company believes that no additional significant unrecognized tax positions will be resolved over the next twelve months.
	Significant components of the income tax provision from continuing operations are as follows:
		Years ended
		June 29,			June 30,			July 1,
		2014			2013			2012
		(in thousands)
	Current provision (benefit):
	Federal	$	6,439		$	7,983		$	(1,643	)
	State		1,247			1,845			1,155
	Foreign		11			-			-
			7,697			9,828			(488	)
	Deferred provision (benefit):
	Federal		773			(730	)		8,479
	State		28			(25	)		(220	)
	Foreign		(95	)		-			-
			706			(755	)		8,259
	Income tax expense	$	8,403		$	9,073		$	7,771
	A reconciliation of the U.S. federal statutory tax rate to the Company’s effective tax rate is as follows:
		Years ended
		June 29,			June 30,			July 1,
		2014			2013			2012
	Tax at U.S. statutory rates		35	%		35	%		35	%
	State income taxes, net of federal tax benefit		3.7			3.3			4
	Non-deductible stock-based compensation		-			-			0.6
	Non-deductible goodwill amortization		-			-			1.7
	Rate differences		1.2			(0.3	)		(1.1	)
	Tax credits		(1.7	)		(1.2	)		(1.2	)
	Tax settlements		(1.0	)		1.1			-
	Other, net		0.4			(1.3	)		(2.2	)
			37.6	%		36.6	%		36.8	%
	Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The significant components of the Company's deferred income tax assets (liabilities) are as follows:
		Years ended
		June 29,			June 30,
		2014			2013
		(in thousands)
	Deferred income tax assets:
	Net operating loss and credit carryforwards	$	4,342		$	3,230
	Accrued expenses and reserves		6,178			5,848
	Stock-based compensation		3,420			3,266
	Book in excess of tax depreciation		1,322			1,055
	Gross deferred income tax assets		15,262			13,399
	Less: Valuation allowance		(2,241	)		(1,477	)
			13,021			11,922
	Deferred income tax liabilities:
	Other intangibles		(6,512	)		(4,049	)
	Tax in excess of book depreciation		-			-
			-6,512			(4,049	)
	Net deferred income tax assets	$	6,509		$	7,873
	A valuation allowance is provided when it is more likely than not that some portion, or all, of the deferred tax assets will not be realized. The Company has established valuation allowances primarily for net operating loss carryforwards in certain states and its United Kingdom subsidiary. At June 29, 2014 the Company’s federal and foreign net operating loss carryforwards were $2.8 million and $5.1 million respectively, while the tax effected state net operating loss was $3.3 million, before federal benefit, which if not utilized, will begin to expire in fiscal year 2025, indefinitely, and 2015, respectively. The federal net operating loss of $2.8 million is subject to Section 382 limitations of $0.3 million per year.

Note_12_Capital_Stock

Note 12 - Capital Stock	12 Months Ended
	Jun. 29, 2014
Capital Stock Disclosure [Text Block] [Abstract]	'
Capital Stock Disclosure [Text Block]	'
	Note 12. Capital Stock
	Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one vote per share and holders of Class B common stock have 10 votes per share on all matters submitted to the vote of stockholders. Holders of Class A common stock and Class B common stock generally vote together as a single class on all matters presented to the stockholders for their vote or approval, except as may be required by Delaware law. Class B common stock may be converted into Class A common stock at any time on a one-for-one share basis. Each share of Class B common stock will automatically convert into one share of Class A common stock upon its transfer, with limited exceptions.
	The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. In March 2013, the Company’s Board of Directors authorized an increase of $20 million to its stock repurchase plan. The Company repurchased a total of $8.3 million (1,561,206 shares), $9.6 million (2,490,065 shares) and $3.3 million (1,133,913 shares) during the fiscal years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively, under this program. As of June 29, 2014, $10.6 million remains authorized under the plan.
	The Company has stock options and restricted stock awards outstanding to participants under the 1-800-FLOWERS.COM 2003 Long Term Incentive and Share Award Plan (the “Plan”). The Plan is a broad-based, long-term incentive program that is intended to attract, retain and motivate employees, consultants and directors to achieve the Company’s long-term growth and profitability objectives, and therefore align stockholder and employee interests. The Plan provides for the grant to eligible employees, consultants and directors of stock options, share appreciation rights (“SARs”), restricted shares, restricted share units, performance shares, performance units, dividend equivalents, and other share-based awards (collectively “Awards”).

Note_13_StockBased_Compensatio

Note 13 - Stock-Based Compensation	12 Months Ended
	Jun. 29, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	'
	Note 13. Stock Based Compensation
	The Plan is administered by the Compensation Committee or such other Board committee (or the entire Board) as may be designated by the Board (the “Committee”). At June 29, 2014, the Company has reserved approximately 14.5 million shares of common stock for issuance, including options previously authorized for issuance under the 1999 Stock Incentive Plan.
	The amounts of stock-based compensation expense recognized in the periods presented are as follows:
			Years Ended
			July 29,				June 30,				July 1,
			2014				2013				2012
			(in thousands, except per share data)
	Stock options		$	420			$	477			$	1,073
	Restricted stock awards			4,244				3,806				3,777
	Total			4,664				4,283				4,850
	Deferred income tax benefit			1,738				1,555				1,796
	Stock-based compensation expense, net		$	2,926			$	2,728			$	3,054
	Stock based compensation expense is recorded within the following line items of operating expenses:
			Years Ended
			July 29,				June 30,				July 1,
			2014				2013				2012
			(in thousands)
	Marketing and sales		$	1,261			$	1,499			$	1,755
	Technology and development			298				428				600
	General and administrative			3,105				2,356				2,495
	Total		$	4,664			$	4,283			$	4,850
	Stock-based compensation expense has not been allocated between business segments, but is reflected as part of Corporate overhead. (Refer to Note 15. Business Segments).
	Stock Option Plans
	The weighted average fair value of stock options on the date of grant, and the assumptions used to estimate the fair value of the stock options using the Black-Scholes option valuation model, were as follows:
			Years ended
			June 29,				June 30,				July 1,
			2014				2013				2012
	Weighted average fair value of options granted		$	3.16			$	2.95			$	1.84
	Expected volatility			61%				72%				72%
	Expected life (in years)			6.6				6.4				8
	Risk-free interest rate			1.60%				0.70%				0.90%
	Expected dividend yield			0.00%				0.00%				0.00%
	The expected volatility of the option is determined using historical volatilities based on historical stock prices. The Company estimated the expected life of options granted based upon the historical weighted average. The risk-free interest rate is determined using the yield available for zero-coupon U.S. government issues with a remaining term equal to the expected life of the option. The Company has never paid a dividend, and as such the dividend yield is 0.0%.
	The following table summarizes stock option activity during the year ended June 29, 2014:
			Options				Weighted Average Exercise Price				Weighted Average Remaining Contractual Term (years)				Aggregate Intrinsic Value (000s)
	Outstanding beginning of period			4,723,240			$	3.89
	Granted			25,000			$	5.39
	Exercised			(164,050	)		$	3.02
	Forfeited/Expired			(244,400	)		$	6.34
	Outstanding end of period			4,339,790			$	3.8				4.2			$	10,188
	Options vested or expected to vest at end of period			4,232,111			$	3.83				4.2			$	9,827
	Exercisable at June 29, 2014			2,886,790			$	4.52				2.8			$	5,269
	The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of fiscal 2014 and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had all option holders exercised their options on June 29, 2014. This amount changes based on the fair market value of the Company’s stock. The total intrinsic value of options exercised for the years ended June 29, 2014, June 30, 2013 and July 1, 2012 was $0.4 million, $0.6 million, and $0.0 million, respectively.
	The following table summarizes information about stock options outstanding at June 29, 2014:
					Options Outstanding												Options Exercisable
	Exercise Price				Options				Weighted-				Weighted-				Options		Weighted-
					Outstanding				Average				Average				Exercisable		Average
									Remaining				Exercise						Exercise
									Contractual Life (years)				Price						Price
	$1.69	–	1.79			1,013,500				6.3			$	1.79				382,500	$	1.79
	$2.01	–	2.63			1,054,900				7.3			$	2.62				296,400	$	2.62
	$2.87	–	3.11			1,041,303				2			$	3.1				1,029,803	$	3.1
	$3.26	–	6.52			650,234				2.4			$	6.11				598,234	$	6.08
	$6.90	–	9.95			579,853				1			$	8.09				579,853	$	8.09
						4,339,790				4.2			$	3.8				2,886,790	$	4.52
	As of June 29, 2014, the total future compensation cost related to non-vested options not yet recognized in the statement of operations was $1.9 million and the weighted average period over which these awards are expected to be recognized was 4.8 years.
	The Company grants shares of Common Stock to its employees that are subject to restrictions on transfer and risk of forfeiture until fulfillment of applicable service conditions and, in certain cases, holding periods (Restricted Stock).
	The following table summarizes the activity of non-vested restricted stock during the year ended June 29, 2014:
			Shares				Weighted
							Average
							Grant Date
							Fair Value
	Non-vested – beginning of period			3,433,355			$	2.8
Granted			1,760,918			$	5.09
Vested			(1,608,052	)		$	2.5
Forfeited			(899,536	)		$	4.52
Non-vested - end of period			2,686,685			$	3.9
The fair value of non-vested shares is determined based on the closing stock price on the grant date. As of June 29, 2014, there was $6.8 million of total unrecognized compensation cost related to non-vested restricted stock-based compensation to be recognized over a weighted-average period of 2.8 years.

Note_14_Employee_Retirement_Pl

Note 14 - Employee Retirement Plans	12 Months Ended
	Jun. 29, 2014
Compensation and Retirement Disclosure [Abstract]	'
Pension and Other Postretirement Benefits Disclosure [Text Block]	'
	Note 14. Employee Retirement Plans
	The Company has a 401(k) Profit Sharing Plan covering substantially all of its eligible employees. All employees who have attained the age of 21 are eligible to participate upon completion of one month of service. Participants may elect to make voluntary contributions to the 401(k) plan in amounts not exceeding federal guidelines. On an annual basis the Company, as determined by its board of directors, may make certain discretionary contributions. Employees are vested in the Company's contributions based upon years of service. The Company suspended all contributions during fiscal years 2014, 2013 and 2012.
	The Company also has a nonqualified supplemental deferred compensation plan for certain executives pursuant to Section 409A of the Internal Revenue Code. Participants can defer from 1% up to a maximum of 100% of salary and performance and non-performance based bonus. The Company will match 50% of the deferrals made by each participant during the applicable period, up to a maximum of $2,500. Employees are vested in the Company's contributions based upon years of participation in the plan. Distributions will be made to participants upon termination of employment or death in a lump sum, unless installments are selected. As of June 29, 2014 and June 30, 2013, these plan liabilities, which are included in Other liabilities within the Company’s Consolidated Balance Sheet, totaled $2.1 million and $1.7 million, respectively. The associated plan assets, which are subject to the claims of the creditors, are primarily invested in mutual funds and are included in Other assets-long term. Company contributions during the years ended June 29, 2014, July 1, 2012 and July 3, 2011 were less than $0.1 million. Gains and losses on these investments, which were immaterial during fiscal years 2014, 2013 and 2012, are included in Interest expense and other, net, within the Company’s Consolidated Statements of Income.

Note_15_Business_Segments

Note 15 - Business Segments	12 Months Ended
	Jun. 29, 2014
Segment Reporting [Abstract]	'
Segment Reporting Disclosure [Text Block]	'
	Note 15. Business Segments
	The Company’s management reviews the results of the Company’s operations by the following three business segments:
	•	1-800-Flowers.com Consumer Floral,
	•	BloomNet Wire Service, and
	•	Gourmet Food and Gift Baskets
	Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not include the effect of corporate overhead (see (1) below), nor does it include depreciation and amortization, other income, and income taxes, or stock-based compensation, which is included within corporate overhead. Assets and liabilities are reviewed at the consolidated level by management and not accounted for by segment.
			Years ended
	Net revenues		June 29,			June 30,			July 1,
			2014			2013			2012
			(in thousands)
	Net revenues:
	1-800-Flowers.com Consumer Floral		$	421,336		$	411,526		$	398,184
	BloomNet Wire Service			84,199			81,822			82,582
	Gourmet Food & Gift Baskets			251,990			243,225			228,002
	Corporate			797			789			773
	Intercompany eliminations			(1,977	)		(1,865	)		(2,024	)
	Total net revenues		$	756,345		$	735,497		$	707,517
			Years ended
	Operating Income from Continuing Operations		June 29,			June 30,			July 1,
			2014			2013			2012
			(in thousands)
	Segment Contribution Margin:
	1-800-Flowers.com Consumer Floral		$	40,252		$	47,193		$	39,147
	BloomNet Wire Service			26,715			25,611			22,339
	Gourmet Food & Gift Baskets (2)			27,122			20,345			30,193
	Segment Contribution Margin Subtotal			94,089			93,149			91,679
	Corporate (1)			(50,535	)		(48,565	)		(48,412	)
	Depreciation and amortization			(19,848	)		(18,798	)		(19,540	)
	Operating income		$	23,706		$	25,786		$	23,727
		-1	Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.
		-2	GFGB segment contribution margin during the year ended July 1, 2012 includes a $3.8 million ($2.4mm, net of tax) gain on the sale of 17 Fannie May stores, which were being operated as franchised locations post-sale.

Note_16_Discontinued_Operation

Note 16 - Discontinued Operations	12 Months Ended
	Jun. 29, 2014
Discontinued Operations and Disposal Groups [Abstract]	'
Disposal Groups, Including Discontinued Operations, Disclosure [Text Block]	'
	Note 16. Discontinued Operations
	On September 6, 2011, the Company completed the sale of certain assets of its wine fulfillment services business operated by its Winetasting Network subsidiary. The sales price consisted of $12.0 million of cash proceeds at closing, resulting in a gain on sale of $8.7 million ($4.5 million, net of tax). The Company has classified the results of its e-commerce and procurement business of Winetasting Network as a discontinued operation for all periods presented. During the fourth quarter of fiscal 2013, the Company made the strategic decision to divest the e-commerce and procurement businesses of The Winetasting Network in order to focus on growth opportunities in its Gourmet Foods and Gift Baskets business segment. The Company closed on the sale of its e-commerce and procurement businesses on December 31, 2013. The Company had originally estimated a loss of $2.3 million ($1.5 million, net of tax), which was provided for during the fourth quarter of fiscal 2013, but the loss was reduced to $1.0 million, upon finalization of terms and closing on the sale. As a result, the Company reversed $1.3 million ($0.8 million, net of tax) of its accrual for the estimated loss during the fiscal year ended June 29, 2014. The Company has classified the results of its wine fulfillment services business as a discontinued operation for fiscal 2012 and 2011, and the e-commerce and procurement business of Winetasting Network as a discontinued operation for all periods presented.
	Results for discontinued operations are as follows:
		Years Ended
		29-Jun-14			30-Jun-13			1-Jul-12
		(in thousands, except per share data)
	Net revenues from discontinued operations	$	1,669		$	5,154		$	10,743
	Loss from discontinued operations, net of tax	$	(86	)	$	(1,889	)	$	(217	)
	Gain (loss) on sale of discontinued operations, net of tax	$	815		$	(1,512	)	$	4,542
	Income (loss) from discontinued operations	$	729		$	(3,401	)	$	4,325

Note_17_Commitments_and_Contin

Note 17 - Commitments and Contingencies	12 Months Ended
	Jun. 29, 2014
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies Disclosure [Text Block]	'
	Note 17. Commitments and Contingencies
	Leases
	The Company currently leases office, store facilities, and equipment under various leases through fiscal 2026. As these leases expire, it can be expected that in the normal course of business they will be renewed or replaced. Most lease agreements contain renewal options and rent escalation clauses and require the Company to pay real estate taxes, insurance, common area maintenance and operating expenses applicable to the leased properties. The Company has also entered into leases that are on a month-to-month basis. These leases are classified as either capital leases, operating leases or subleases, as appropriate.
	As of June 29, 2014 future minimum payments under non-cancelable operating leases with initial terms of one year or more consist of the following:
		Operating Leases
		(in thousands)
	2014	$	14,141
	2015		13,332
	2016		12,422
	2017		9,954
	2018		6,880
	Thereafter		16,793
	Total minimum lease payments	$	73,522
	At June 29, 2014, the aggregate future sublease rental income under long-term operating sub-leases for land and buildings and the corresponding rental expense under long-term operating leases were as follows:
		Sublease		Sublease
		Income		Expense
		(in thousands)
	2014	$	740	$	740
	2015		677		677
	2016		561		561
	2017		310		310
	2018		278		278
	Thereafter		1,055		1,055
		$	3,621	$	3,621
	Rent expense was approximately $17.7 million, $17.7 million and $17.4 million for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
	Other Commitments
	The Company’s purchase commitments consist primarily of inventory, equipment and technology purchase orders made in the ordinary course of business, most of which have terms less than one year. As of June 29, 2014, the Company had fixed and determinable off-balance sheet purchase commitments with remaining terms in excess of one year of approximately $2.4 million, primarily related to the Company’s technology infrastructure.
	The Company had approximately $1.7 million in unused stand-by letters of credit as of June 29, 2014.
	Litigation
	From time to time, the Company is subject to legal proceedings and claims arising in the ordinary course of business.
	On November 10, 2010, a purported class action complaint was filed in the United States District Court for the Eastern District of New York naming the Company (along with Trilegiant Corporation, Inc., Affinion, Inc. and Chase Bank USA, N.A.) as defendants in an action purporting to assert claims against the Company alleging violations arising under the Connecticut Unfair Trade Practices Act ("CUTPA") among other statutes, and for breach of contract and unjust enrichment in connection with certain post-transaction marketing practices in which certain of the Company's subsidiaries previously engaged in with certain third-party vendors. On December 23, 2011, plaintiff filed a notice of voluntary dismissal seeking to dismiss the entire action without prejudice. The court entered an Order on November 28, 2012, dismissing the case in its entirety. This case was subsequently refiled in the United States District Court for the District of Connecticut.
	On March 6, 2012 and March 15, 2012, two additional purported class action complaints were filed in the United States District Court for the District of Connecticut naming the Company and numerous other parties as defendants in actions purporting to assert claims substantially similar to those asserted in the lawsuit filed on November 10, 2010. In each case, plaintiffs seek to have the respective case certified as a class action and seek restitution and other damages, each in an amount in excess of $5.0 million. On April 26, 2012, the two Connecticut cases were consolidated with a third case previously pending in the United States District Court for the District of Connecticut in which the Company is not a party (the "Consolidated Action"). A consolidated amended complaint was filed by plaintiffs on September 7, 2012, purporting to assert claims substantially similar to those originally asserted. The Company moved to dismiss the consolidated amended complaint on December 7, 2012, which was subsequently refiled at the direction of the Court on January 16, 2013.
	On December 5, 2012, the same plaintiff from the action voluntarily dismissed in the United States District Court for the Eastern District of New York filed a purported class action complaint in the United States District Court for the District of Connecticut naming the Company and numerous other parties as defendants, purporting to assert claims substantially similar to those asserted in the consolidated amended complaint (the “Frank Action”). On January 23, 2013, plaintiffs in the Consolidated Action filed a motion to transfer and consolidate the action filed on December 5, 2012 with the Consolidated Action. The Company intends to defend each of these actions vigorously.
	On January 31, 2013, the court issued an order to show cause directing plaintiffs' counsel in the Frank Action, also counsel for plaintiffs in the Consolidated Action, to show cause why the Frank Action is distinguishable from the Consolidated Action such that it may be maintained despite the prior-pending action doctrine. On June 13, 2013, the court issued an order in the Frank Action suspending deadlines to answer or to otherwise respond to the complaint until 21 days after the court decides whether the Frank Action should be consolidated with the Consolidated Action. On July 24, 2013 the Frank Action was reassigned to Judge Vanessa Bryant, before whom the Consolidated Action is currently pending, for all further proceedings. On August 14, 2013, other defendants filed a motion for clarification in the Frank Action requesting that Judge Bryant clarify the order suspending deadlines.
	On March 28, 2014, the Court issued a series of rulings disposing of all the pending motions in both the Consolidated Action and the Frank Action. Among other things, the Court dismissed several causes of action, leaving pending a claim for CUTPA violations stemming from Trilegiant’s refund mitigation strategy and a claim for unjust enrichment. Thereafter, the Court consolidated the Frank case into the Consolidated Action. On April 28, 2014 Plaintiffs moved for leave to appeal the various rulings against them to the United States Court of Appeals for the Second Circuit and to have a partial final judgment entered dismissing those claims that the Court had ordered dismissed. The Court has not yet ruled on this new motion. The Company has filed its answer to the complaint on May 12, 2014.
	There are no assurances that additional legal actions will not be instituted in connection with the Company’s former post-transaction marketing practices involving third party vendors nor can we predict the outcome of any such legal action. At this time, we are unable to estimate a possible loss or range of possible loss for the aforementioned actions for various reasons, including, among others: (i) the damages sought are indeterminate, (ii) the proceedings are in the very early stages and the court has not yet ruled as to whether the classes will be certified, and (iii) there is uncertainty as to the outcome of pending motions. As a result of the foregoing, we have determined that the amount of possible loss or range of loss is not reasonably estimable. However, legal matters are inherently unpredictable and subject to significant uncertainties, some of which may be beyond our control.

Note_18_Subsequent_Event_Pendi

Note 18 - Subsequent Event - Pending Acquisition of Harry & David	12 Months Ended
	Jun. 29, 2014
Subsequent Events [Abstract]	'
Subsequent Events [Text Block]	'
	Note 18. Subsequent Event – Pending acquisition of Harry & David
	On August 30, 2014, the Company entered into a definitive agreement to acquire Harry & David Holdings, Inc (Harry & David), a leading multi-channel specialty retailer and producer of branded premium gift-quality fruit, gourmet food products and other gifts marketed under the Harry & David®, Wolferman’s® and Cushman’s® brands. The anticipated transaction, at a purchase price of $142.5 million, includes the Harry & David’s brands and websites as well as its headquarters, manufacturing and distribution facilities and orchards in Medford, Oregon, a warehouse and distribution facility in Hebron, Ohio and 47 Harry & David retail stores located throughout the country. Harry & David’s revenues were approximately $380 million in its fiscal 2013. 1-800-FLOWERS.COM, Inc. has secured committed funding for the acquisition from JP Morgan Chase and Wells Fargo Bank. The acquisition is expected to close in October 2014, subject to the satisfaction of customary closing conditions, including regulatory approval.

Schedule_II_Valuation_and_Qual

Schedule II - Valuation and Qualifying Accounts	12 Months Ended
	Jun. 29, 2014
Valuation and Qualifying Accounts [Abstract]	'
Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]	'
	Schedule II - Valuation and Qualifying Accounts
					Additions
	Description		Balance at		Charged to		Charged to		Deductions-			Balance at
			Beginning		Costs		Other Accounts-		Describe (a)			End of
			of Period		and Expenses		Describe (b)					Period
	Reserves and allowances deducted from asset accounts:
	Reserve for estimated doubtful accounts-accounts/notes receivable
	Year Ended June 29, 2014		$	2,488,000	$	1,656,000	$	-	$	(1,701,000	)	$	2,443,000
	Year Ended June 30, 2013		$	2,408,000	$	1,085,000	$	-	$	(1,005,000	)	$	2,488,000
	Year Ended July 1, 2012		$	2,465,000	$	869,000	$	-	$	(926,000	)	$	2,408,000
	(a)	Reduction in reserve due to write-off of accounts/notes receivable balances.
	(b)	Amount represents opening balances from acquired businesses or discontinued operation.

Accounting_Policies_by_Policy_

Accounting Policies, by Policy (Policies)	12 Months Ended
	Jun. 29, 2014
Accounting Policies [Abstract]	'
Consolidation, Policy [Policy Text Block]	'
	Basis of Presentation
	The consolidated financial statements include the accounts of 1-800-FLOWERS.COM, Inc. and its subsidiaries (collectively, the “Company”). All significant intercompany accounts and transactions have been eliminated in consolidation.
	On September 6, 2011, the Company completed the sale of certain assets of its wine fulfillment services business operated by its Winetasting Network subsidiary. During the fourth quarter of fiscal 2013, the Company made the strategic decision to divest the e-commerce and procurement businesses of The Winetasting Network in order to focus on growth opportunities in its Gourmet Foods and Gift Baskets business segment. The Company closed on the sale of its Winetasting Network business on December 31, 2013. As a result, the Company has classified the results of its wine fulfillment services business as a discontinued operation for fiscal 2012, and its e-commerce and procurement businesses as discontinued operations for all periods presented.
Fiscal Period, Policy [Policy Text Block]	'
	Fiscal Year
	The Company’s fiscal year is a 52- or 53-week period ending on the Sunday nearest to June 30. Fiscal years 2014, 2013 and 2012 consisted of 52 weeks which ended on June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
Use of Estimates, Policy [Policy Text Block]	'
	Use of Estimates
	The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
Cash and Cash Equivalents, Policy [Policy Text Block]	'
	Cash and Cash Equivalents
	Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three months or less when purchased.
Inventory, Policy [Policy Text Block]	'
	Inventories
	Inventories are valued at the lower of cost or market using the first-in, first-out method of accounting.
Property, Plant and Equipment, Policy [Policy Text Block]	'
	Property, Plant and Equipment
	Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively. The Company’s property plant and equipment is depreciated using the following estimated lives:
	Buildings (years)	40
	Leasehold Improvements (years)	10-Mar
	Furniture, Fixtures and Equipment (years)	10-Mar
	Software (years)	7-Mar
	Property, plant and equipment and other long-lived assets are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable.
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]	'
	Goodwill
	Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not amortized, but it is subject to an annual assessment for impairment, which the Company performs during the fourth quarter, or more frequently if events occur or circumstances change such that it is more likely than not that an impairment may exist.
	The Company tests goodwill for impairment at the reporting unit level. The Company identifies its reporting units by assessing whether the components of its operating segments constitute businesses for which discrete financial information is available and management of each reporting unit regularly reviews the operating results of those components. Goodwill impairment testing involves a two-step process. The first step requires comparison of the fair value of each of the reporting units to the respective carrying value. If the carrying value of the reporting unit is less than the fair value, no impairment exists and the second step is not performed. If the carrying value of the reporting unit is higher than the fair value, the second step must be performed to compute the amount of the goodwill impairment, if any. In the second step, the impairment is computed by comparing the implied fair value of the reporting unit goodwill with the carrying amount of that goodwill. If the carrying amount of the reporting unit goodwill exceeds the implied fair value of that goodwill, an impairment loss is recognized for the excess.
	The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third-party valuation specialists. Under the income approach, the Company uses a discounted cash flow methodology which requires management to make significant estimates and assumptions related to forecasted revenues, gross profit margins, operating income margins, working capital cash flow, perpetual growth rates, and long-term discount rates, among others. For the market approach, the Company uses the guideline public company method. Under this method the Company utilizes information from comparable publicly traded companies with similar operating and investment characteristics as the reporting units, to create valuation multiples that are applied to the operating performance of the reporting unit being tested, in order to obtain their respective fair values. The Company also reconciles the aggregate fair values of its reporting units determined in the first step (as described above) to its current market capitalization, allowing for a reasonable control premium.
Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]	'
	Other Intangibles, net
	Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 to 16 years, while indefinite-lived intangible assets are not amortized.
	Long-lived assets, such as definite-lived intangibles and property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. When such events or changes in circumstances occur, a recoverability test is performed comparing projected undiscounted cash flows from the use and eventual disposition of an asset or asset group to its carrying value. If the projected undiscounted cash flows are less than the carrying value, then an impairment charge would be recorded for the excess of the carrying value over the fair value, which is determined by discounting future cash flows.
	The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth quarter, or whenever changes in circumstances or events may indicate that the carrying amounts are not recoverable. The impairment test for indefinite-lived intangible assets encompasses calculating a fair value of an indefinite-lived intangible asset and comparing the fair value to its carrying value. If the carrying value exceeds the fair value, impairment is recognized for the difference. To determine fair value of other indefinite-lived intangible assets, the Company uses an income approach, the relief-from-royalty method. This method assumes that, in lieu of ownership, a third party would be willing to pay a royalty in order to obtain the rights to use the comparable asset. Other indefinite-lived intangible assets’ fair values require significant judgments in determining both the assets’ estimated cash flows as well as the appropriate discount and royalty rates applied to those cash flows to determine fair value
Business Combinations Policy [Policy Text Block]	'
	Business Combinations
	The Company accounts for business combinations in accordance with ASC Topic 805 which requires, among other things, the acquiring entity in a business combination to recognize the fair value of all the assets acquired and liabilities assumed; the recognition of acquisition-related costs in the consolidated results of operations; the recognition of restructuring costs in the consolidated results of operations for which the acquirer becomes obligated after the acquisition date; and contingent purchase consideration to be recognized at their fair values on the acquisition date with subsequent adjustments recognized in the consolidated results of operations. The fair values assigned to identifiable intangible assets acquired are determined primarily by using an income approach which is based on assumptions and estimates made by management. Significant assumptions utilized in the income approach are based on company specific information and projections which are not observable in the market and are therefore considered Level 3 measurements. The excess of the purchase price over the fair value of the identified assets and liabilities is recorded as goodwill. Operating results of the acquired entity are reflected in the Company’s consolidated financial statements from date of acquisition.
Deferred Charges, Policy [Policy Text Block]	'
	Deferred Catalog Costs
	The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion to actual sales from the corresponding catalog over a period not to exceed 26-weeks. Included within prepaid and other current assets was $0.2 million and $0.5 million at June 29, 2014 and June 30, 2013 respectively, relating to prepaid catalog expenses.
Investment, Policy [Policy Text Block]	'
	Investments
	The Company has certain investments in non-marketable equity instruments of private companies. The Company accounts for these investments using the equity method if they provide the Company the ability to exercise significant influence, but not control, over the investee. Significant influence is generally deemed to exist if the Company has an ownership interest in the voting stock of the investee between 20% and 50%, although other factors, such as representation on the investee’s Board of Directors, are considered in determining whether the equity method is appropriate. The Company records equity method investments initially at cost, and adjusts the carrying amount to reflect the Company’s share of the earnings or losses of the investee. The Company’s equity method investments are comprised of a 32% interest in Flores Online, a Sao Paulo, Brazil based internet floral and gift retailer, that the Company made on May 31, 2012. The book value of this investment was $3.2 million as of June 29, 2014 and $3.8 million as of June 30, 2013, and is included in Other assets within the consolidated balance sheets. The Company’s equity in the net income (loss) of Flores Online for each of the years ended June 29, 2014 and June 30, 2013 was $(0.6) million and $0.2 million.
	Investments in non-marketable equity instruments of private companies, where the Company does not possess the ability to exercise significant influence, are accounted for under the cost method. Cost method investments are originally recorded at cost, and are included within Other assets in the Company’s consolidated balance sheets. The aggregate carrying amount of the Company’s cost method investments was $0.8 million as of June 29, 2014 and $2.3 million as of June 30, 2013. In addition, the Company had notes receivable from a company it maintains an investment in of $0.5 million as of June 29, 2014 and $2.3 million as of June 30, 2013. As described in Note 4 “Acquisitions and Dispositions”, on December 3, 2013, the Company increased its investment in iFlorist, resulting in a majority ownership interest (56%), through the conversion of notes receivable and the purchase of additional shares from the Company’s founders. The acquisition of a majority interest in iFlorist resulted in the consolidation of iFlorist’s operations, and the elimination of both the Company’s cost-basis investment and notes receivable..
	The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included in Other assets in the consolidated balance sheets (see Note 10).
	Each reporting period, the Company uses available qualitative and quantitative information to evaluate its investments for impairment. When a decline in fair value, if any, is determined to be other-than-temporary, an impairment charge is recorded in the consolidated statement of operations.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	'
	Concentration of Credit Risk
	Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ($2.4 million and $2.5 million at June 29, 2014 and June 30, 2013, respectively) have been recorded based upon previous experience and management’s evaluation.
Revenue Recognition, Policy [Policy Text Block]	'
	Revenue Recognition
	Net revenues are generated by e-commerce operations from the Company’s online and telephonic sales channels as well as other operations (retail/wholesale) and primarily consist of the selling price of merchandise, service or outbound shipping charges, net of discounts, returns and credits. Net revenues are recognized primarily upon product shipment and do not include sales tax. Shipping terms are primarily FOB shipping point. Net revenues generated by the Company’s BloomNet Wire Service operations include membership fees as well as other products and service offerings to florists. Membership fees are recognized monthly in the period earned, and products sales are recognized upon product shipment with shipping terms primarily FOB shipping point.
	Initial franchise fees are recognized in income when the Company has substantially performed or satisfied all material services or conditions relating to the sale of the franchise and the fees are nonrefundable. Area development fees are nonrefundable and are recognized in income on a pro-rata basis when the conditions for revenue recognition under the individual area development agreements are met. Both initial franchise fees and area development fees are generally recognized upon the opening of a franchise store or upon termination of the agreement between the Company and the franchisee.
Cost of Sales, Policy [Policy Text Block]	'
	Cost of Revenues
	Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third parties, and associated costs including inbound and outbound shipping charges. Additionally, cost of revenues includes labor and facility costs related to manufacturing and production operations.
Selling, General and Administrative Expenses, Policy [Policy Text Block]	'
	Marketing and Sales
	Marketing and sales expense consists primarily of advertising and promotional expenditures, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities.
	The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs above) at the time the advertisement is first shown. Advertising expense was $83.0 million, $77.9 million and $75.1 million for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively.
Research, Development, and Computer Software, Policy [Policy Text Block]	'
	Technology and Development
	Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one year and amortized over the software’s useful life, typically three to seven years. Costs associated with repair maintenance or the development of website content are expensed as incurred as the useful lives of such software modifications are less than one year.
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	'
	Stock-Based Compensation
	The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The expense is recorded by amortizing the fair values on a straight-line basis over the vesting period, adjusted for estimated forfeitures.
Derivatives, Policy [Policy Text Block]	'
	Derivatives and hedging
	The Company does not enter into derivative transactions for trading purposes, but rather, on occasion to manage its exposure to interest rate fluctuations. The Company has managed its floating rate debt using interest rate swaps in order to reduce its exposure to the impact of changing interest rates on its consolidated results of operations and future cash outflows for interest.
Income Tax, Policy [Policy Text Block]	'
	Income Taxes
	The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets.
	The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. The tax benefits recognized in the financial statements on a particular tax position are measured based on the largest benefit that has a greater than a 50% likelihood of being realized upon settlement. The amount of unrecognized tax benefits (“UTBs”) is adjusted as appropriate for changes in facts and circumstances, such as significant amendments to existing tax law, new regulations or interpretations by the taxing authorities, new information obtained during a tax examination, or resolution of an examination. We recognize both accrued interest and penalties, where appropriate, related to UTBs in income tax expense. Assumptions, judgment and the use of estimates are required in determining if the “more likely than not” standard has been met when developing the provision for income taxes.
Earnings Per Share, Policy [Policy Text Block]	'
	Net Income (Loss) Per Share
	Basic net income (loss) per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income (loss) per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period. Diluted net loss per share excludes the effect of potential common shares (consisting primarily of employee stock options and unvested restricted stock awards) that would be antidilutive.
New Accounting Pronouncements, Policy [Policy Text Block]	'
	Recently Adopted Accounting Pronouncements
	In July 2012, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2012-02, “Testing Indefinite-Lived Intangible Assets for Impairment,” which allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. This ASU became effective for annual and interim goodwill impairment tests performed for the Company’s fiscal year ending June 29, 2014. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
Recent Accounting Pronouncements [Policy Text Block]	'
	Recent Accounting Pronouncements
	In April 2014, the FASB issued ASU No. 2014-08, "Presentation of Financial Statements (Topic 205) and Property, Plant and Equipment (Topic 360)." ASU No. 2014-08 amends the requirements for reporting discontinued operations and requires additional disclosures about discontinued operations. Under the new guidance, only disposals representing a strategic shift in operations or that have a major effect on the Company's operations and financial results should be presented as discontinued operations. This new accounting guidance is effective for the Company’s fiscal year ending July 3, 2016, and may be applied retrospectively. We are currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.
	In May 2014, the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” This amended guidance will enhance the comparability of revenue recognition practices and will be applied to all contracts with customers. Expanded disclosures related to the nature, amount, timing, and uncertainty of revenue that is recognized are requirements under the amended guidance. This guidance will be effective for the Company’s fiscal year ending July 1, 2018 and may be applied retrospectively. We are currently evaluating the potential impact of adopting this guidance on our consolidated financial statements.
Reclassification, Policy [Policy Text Block]	'
	Reclassifications
	Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Note_2_Significant_Accounting_1

Note 2 - Significant Accounting Policies (Tables)	12 Months Ended
	Jun. 29, 2014
Accounting Policies [Abstract]	'
Property Plant and Equipment Estimated Useful Lives [Table Text Block]	'
	Buildings (years)	40
	Leasehold Improvements (years)	10-Mar
	Furniture, Fixtures and Equipment (years)	10-Mar
	Software (years)	7-Mar

Note_3_Net_Income_Per_Common_S1

Note 3 - Net Income Per Common Share from Continuing Operations (Tables)	12 Months Ended
	Jun. 29, 2014
Earnings Per Share [Abstract]	'
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	'
		Years Ended
		29-Jun-14			30-Jun-13		1-Jul-12
		(in thousands, except per share data)
	Numerator:
	Net income from continuing operations	$	13,946		$	15,722	$	13,321
	Less: Net loss attributable to noncontrolling interest		(697	)		-		-
	Income from continuing operations attributable to 1-800-FLOWERS.COM, Inc.	$	14,643		$	15,722	$	13,321
	Denominator:
	Weighted average shares outstanding		64,035			64,369		64,697
	Effect of dilutive securities:
	Employee stock options (1)		1,083			786		40
	Employee restricted stock awards		1,342			1,637		1,502
			2,425			2,423		1,542
	Adjusted weighted-average shares and assumed conversions		66,460			66,792		66,239
	Net income per common share from continuing operations attributable to 1-800-FLOWERS.COM, Inc.
	Basic	$	0.23		$	0.24	$	0.21
	Diluted	$	0.22		$	0.24	$	0.2

Note_4_Acquisitions_and_Dispos1

Note 4 - Acquisitions and Dispositions (Tables)	12 Months Ended
	Jun. 29, 2014
Note 4 - Acquisitions and Dispositions (Tables) [Line Items]	'
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]	'
		Preliminary
		Purchase Price Allocation
		(in thousands)
	Current Assets	$	103
	Property, plant and equipment		487
	Goodwill		5,783
	Net assets acquired	$	6,373
Schedule of Fair Value Assets and Liabilities of Purchase Price Components [Table Text Block]	'
		iFlorist Fair Value of Purchase Price Components
		(in thousands)
	Cash	$	1,640
	Converted debt		1,964
	Initial equity investment		1,629
	Noncontrolling interest		3,616
	Total purchase price	$	8,849
iFlorist [Member]	'
Note 4 - Acquisitions and Dispositions (Tables) [Line Items]	'
Schedule of Recognized Identified Assets Acquired and Liabilities Assumed [Table Text Block]	'
		iFlorist Preliminary
		Purchase Price Allocation
		(in thousands)
	Current assets	$	856
	Intangible assets		3,177
	Goodwill		6,537
	Property, plant and equipment		2,006
	Other assets		30
	Total assets acquired		12,606
	Current liabilities, including current maturities of long-term debt		3,014
	Deferred tax liabilities		648
	Other liabilities assumed		95
			3,757
	Net assets acquired	$	8,849

Note_5_Inventory_Tables

Note 5 - Inventory (Tables)	12 Months Ended
	Jun. 29, 2014
Inventory Disclosure [Abstract]	'
Schedule of Inventory, Current [Table Text Block]	'
		June 29,		June 30,
		2014		2013
		(in thousands)
	Finished goods	$	30,859	$	30,906
	Work-in-process		8,566		6,465
	Raw materials		19,095		18,385
		$	58,520	$	55,756

Note_6_Goodwill_and_Intangible1

Note 6 - Goodwill and Intangible Assets (Tables)	12 Months Ended
	Jun. 29, 2014
Goodwill and Intangible Assets Disclosure [Abstract]	'
Schedule of Goodwill [Table Text Block]	'
		Consumer Floral			BloomNet Wire Service		Gourmet Food and Gift Baskets (1)			Total
					(in thousands)
	Balance at July 1, 2012	$	9,709		$	-	$	37,776		$	47,485
	Adjustments					-		(84	)		(84	)
	Acquisition of Pingg		542			-		-			542
	Balance at June 30, 2013	$	10,251		$	-	$	37,692		$	47,943
	Acquisition of Fannie May franchise stores							5,783			5,783
	Adjustments		(97	)		-		-			(97	)
	Acquisition of iFlorist		6,537			-		-			6,537
	Balance at June 29, 2014	$	16,691		$	-	$	43,475		$	60,166
Schedule Of Finite Lived And Indefinite Lived Intangible Assets By Major Class [Table Text Block]	'
					29-Jun-14								30-Jun-13
		Amortization Period			Gross Carrying Amount		Accumulated Amortization			Net			Gross Carrying Amount		Accumulated Amortization		Net
		(years)			(in thousands)
	Intangible assets with determinable lives:
	Investment in licenses		14 - 16		$	7,420	$	5,621		$	1,799		$	7,420	$	5,516	$	1,904
	Customer lists		10-Mar			17,313		12,818			4,495			15,989		11,334		4,655
	Other		8-May			2,538		2,538			-			2,538		2,513		25
						27,271		20,977			6,294			25,947		19,363		6,584
	Trademarks with indefinite lives					38,322		-			38,322			36,692		-		36,692
	Total intangible assets				$	65,593	$	20,977		$	44,616		$	62,639	$	19,363	$	43,276

Note_7_Property_Plant_and_Equi1

Note 7 - Property, Plant and Equipment (Tables)	12 Months Ended
	Jun. 29, 2014
Property, Plant and Equipment [Abstract]	'
Property, Plant and Equipment [Table Text Block]	'
		June 29,		June 30,
		2014		2013
		(in thousands)
	Land	$	2,907	$	2,907
	Building and building improvements		12,551		9,807
	Leasehold improvements		18,504		17,566
	Furniture and fixtures		4,737		4,903
	Production equipment		35,845		31,798
	Computer equipment		53,368		57,879
	Telecommunication equipment		4,120		8,204
	Software		136,226		122,459
			268,258		255,523
	Accumulated depreciation and amortization		208,111		202,580
		$	60,147	$	52,943

Note_8_Accrued_Expenses_Tables

Note 8 - Accrued Expenses (Tables)	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block Supplement [Abstract]	'
Schedule of Accrued Liabilities [Table Text Block]	'
		June 29,		June 30,
		2014		2013
		(in thousands)
	Payroll and employee benefits	$	22,601	$	19,859
	Advertising and marketing		11,803		9,107
	Other		15,113		16,078
		$	49,517	$	45,044

Note_9_LongTerm_Debt_Tables

Note 9 - Long-Term Debt (Tables)	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block [Abstract]	'
Schedule of Debt [Table Text Block]	'
		June 29,		June 30,
		2014		2013
		(in thousands)
	Revolving line of credit (1)	$	-	$	-
	Bank loan (2)		343		-
		$	343	$	-
	Less current maturities of long-term debt obligations		343		-
		$	-	$	-

Note_10_Fair_Value_Measurement1

Note 10 - Fair Value Measurements (Tables)	12 Months Ended
	Jun. 29, 2014
Fair Value Disclosures [Abstract]	'
Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]	'
		Carrying Value		Fair Value Measurements
				Assets (Liabilities)
				Level 1		Level 2		Level 3
				(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)	$	2,146	$	2,146	$	-	$	-
		$	2,146	$	2,146	$	-	$	-
		Carrying Value		Fair Value Measurements
				Assets (Liabilities)
				Level 1		Level 2		Level 3
				(in thousands)
	Assets (liabilities):
	Trading securities held in a “rabbi trust” (1)	$	1,708	$	1,708	$	-	$	-
	Non-performance promissory note (2)		205		-		-		205
		$	1,913	$	1,708	$	-	$	205

Note_11_Income_Taxes_Tables

Note 11 - Income Taxes (Tables)	12 Months Ended
	Jun. 29, 2014
Income Tax Disclosure [Abstract]	'
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	'
		Years ended
		June 29,			June 30,			July 1,
		2014			2013			2012
		(in thousands)
	Current provision (benefit):
	Federal	$	6,439		$	7,983		$	(1,643	)
	State		1,247			1,845			1,155
	Foreign		11			-			-
			7,697			9,828			(488	)
	Deferred provision (benefit):
	Federal		773			(730	)		8,479
	State		28			(25	)		(220	)
	Foreign		(95	)		-			-
			706			(755	)		8,259
	Income tax expense	$	8,403		$	9,073		$	7,771
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	'
		Years ended
		June 29,			June 30,			July 1,
		2014			2013			2012
	Tax at U.S. statutory rates		35	%		35	%		35	%
	State income taxes, net of federal tax benefit		3.7			3.3			4
	Non-deductible stock-based compensation		-			-			0.6
	Non-deductible goodwill amortization		-			-			1.7
	Rate differences		1.2			(0.3	)		(1.1	)
	Tax credits		(1.7	)		(1.2	)		(1.2	)
	Tax settlements		(1.0	)		1.1			-
	Other, net		0.4			(1.3	)		(2.2	)
			37.6	%		36.6	%		36.8	%
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	'
		Years ended
		June 29,			June 30,
		2014			2013
		(in thousands)
	Deferred income tax assets:
	Net operating loss and credit carryforwards	$	4,342		$	3,230
	Accrued expenses and reserves		6,178			5,848
	Stock-based compensation		3,420			3,266
	Book in excess of tax depreciation		1,322			1,055
	Gross deferred income tax assets		15,262			13,399
	Less: Valuation allowance		(2,241	)		(1,477	)
			13,021			11,922
	Deferred income tax liabilities:
	Other intangibles		(6,512	)		(4,049	)
	Tax in excess of book depreciation		-			-
			-6,512			(4,049	)
	Net deferred income tax assets	$	6,509		$	7,873

Note_13_StockBased_Compensatio1

Note 13 - Stock-Based Compensation (Tables)	12 Months Ended
	Jun. 29, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of Compensation Cost for Share-based Payment Arrangements, Allocation of Share-based Compensation Costs by Plan [Table Text Block]	'
			Years Ended
			July 29,				June 30,				July 1,
			2014				2013				2012
			(in thousands, except per share data)
	Stock options		$	420			$	477			$	1,073
	Restricted stock awards			4,244				3,806				3,777
	Total			4,664				4,283				4,850
	Deferred income tax benefit			1,738				1,555				1,796
	Stock-based compensation expense, net		$	2,926			$	2,728			$	3,054
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table Text Block]	'
			Years Ended
			July 29,				June 30,				July 1,
			2014				2013				2012
			(in thousands)
	Marketing and sales		$	1,261			$	1,499			$	1,755
	Technology and development			298				428				600
	General and administrative			3,105				2,356				2,495
	Total		$	4,664			$	4,283			$	4,850
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	'
			Years ended
			June 29,				June 30,				July 1,
			2014				2013				2012
	Weighted average fair value of options granted		$	3.16			$	2.95			$	1.84
	Expected volatility			61%				72%				72%
	Expected life (in years)			6.6				6.4				8
	Risk-free interest rate			1.60%				0.70%				0.90%
	Expected dividend yield			0.00%				0.00%				0.00%
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	'
			Options				Weighted Average Exercise Price				Weighted Average Remaining Contractual Term (years)				Aggregate Intrinsic Value (000s)
	Outstanding beginning of period			4,723,240			$	3.89
	Granted			25,000			$	5.39
	Exercised			(164,050	)		$	3.02
	Forfeited/Expired			(244,400	)		$	6.34
	Outstanding end of period			4,339,790			$	3.8				4.2			$	10,188
	Options vested or expected to vest at end of period			4,232,111			$	3.83				4.2			$	9,827
	Exercisable at June 29, 2014			2,886,790			$	4.52				2.8			$	5,269
Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table Text Block]	'
					Options Outstanding												Options Exercisable
	Exercise Price				Options				Weighted-				Weighted-				Options		Weighted-
					Outstanding				Average				Average				Exercisable		Average
									Remaining				Exercise						Exercise
									Contractual Life (years)				Price						Price
	$1.69	–	1.79			1,013,500				6.3			$	1.79				382,500	$	1.79
	$2.01	–	2.63			1,054,900				7.3			$	2.62				296,400	$	2.62
	$2.87	–	3.11			1,041,303				2			$	3.1				1,029,803	$	3.1
	$3.26	–	6.52			650,234				2.4			$	6.11				598,234	$	6.08
	$6.90	–	9.95			579,853				1			$	8.09				579,853	$	8.09
						4,339,790				4.2			$	3.8				2,886,790	$	4.52
Schedule of Nonvested Share Activity [Table Text Block]	'
			Shares				Weighted
							Average
							Grant Date
							Fair Value
	Non-vested – beginning of period			3,433,355			$	2.8
	Granted			1,760,918			$	5.09
	Vested			(1,608,052	)		$	2.5
	Forfeited			(899,536	)		$	4.52
	Non-vested - end of period			2,686,685			$	3.9

Note_15_Business_Segments_Tabl

Note 15 - Business Segments (Tables)	12 Months Ended
	Jun. 29, 2014
Segment Reporting [Abstract]	'
Schedule of Segment Reporting Information, by Segment [Table Text Block]	'
		Years ended
	Net revenues	June 29,			June 30,			July 1,
		2014			2013			2012
		(in thousands)
	Net revenues:
	1-800-Flowers.com Consumer Floral	$	421,336		$	411,526		$	398,184
	BloomNet Wire Service		84,199			81,822			82,582
	Gourmet Food & Gift Baskets		251,990			243,225			228,002
	Corporate		797			789			773
	Intercompany eliminations		(1,977	)		(1,865	)		(2,024	)
	Total net revenues	$	756,345		$	735,497		$	707,517
		Years ended
	Operating Income from Continuing Operations	June 29,			June 30,			July 1,
		2014			2013			2012
		(in thousands)
	Segment Contribution Margin:
	1-800-Flowers.com Consumer Floral	$	40,252		$	47,193		$	39,147
	BloomNet Wire Service		26,715			25,611			22,339
	Gourmet Food & Gift Baskets (2)		27,122			20,345			30,193
	Segment Contribution Margin Subtotal		94,089			93,149			91,679
	Corporate (1)		(50,535	)		(48,565	)		(48,412	)
	Depreciation and amortization		(19,848	)		(18,798	)		(19,540	)
	Operating income	$	23,706		$	25,786		$	23,727

Note_16_Discontinued_Operation1

Note 16 - Discontinued Operations (Tables)	12 Months Ended
	Jun. 29, 2014
Discontinued Operations and Disposal Groups [Abstract]	'
Schedule of Disposal Groups, Including Discontinued Operations, Income Statement, Balance Sheet and Additional Disclosures [Table Text Block]	'
		Years Ended
		29-Jun-14			30-Jun-13			1-Jul-12
		(in thousands, except per share data)
	Net revenues from discontinued operations	$	1,669		$	5,154		$	10,743
	Loss from discontinued operations, net of tax	$	(86	)	$	(1,889	)	$	(217	)
	Gain (loss) on sale of discontinued operations, net of tax	$	815		$	(1,512	)	$	4,542
	Income (loss) from discontinued operations	$	729		$	(3,401	)	$	4,325

Note_17_Commitments_and_Contin1

Note 17 - Commitments and Contingencies (Tables)	12 Months Ended
	Jun. 29, 2014
Commitments and Contingencies Disclosure [Abstract]	'
Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]	'
		Operating Leases
		(in thousands)
	2014	$	14,141
	2015		13,332
	2016		12,422
	2017		9,954
	2018		6,880
	Thereafter		16,793
	Total minimum lease payments	$	73,522
Schedule of Future Minimum Sublease Income and Sublease Expense [Table Text Block]	'
		Sublease		Sublease
		Income		Expense
		(in thousands)
	2014	$	740	$	740
	2015		677		677
	2016		561		561
	2017		310		310
	2018		278		278
	Thereafter		1,055		1,055
		$	3,621	$	3,621

Supplemental_Cash_Flow_Informa1

Supplemental Cash Flow Information (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Supplemental Cash Flow Elements [Abstract]	'	'	'
Interest Paid	$1	$1.10	$2.20
Income Taxes Paid, Net	$7	$8.30	$5

Note_1_Description_of_Business1

Note 1 - Description of Business (Details)	12 Months Ended
	Jun. 29, 2014
Disclosure Text Block [Abstract]	'
Minimum Period over which Gifts have been Provided to Customers	'35 years
Percentage of Satisfaction Guaranteed	100.00%

Note_2_Significant_Accounting_2

Note 2 - Significant Accounting Policies (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Number of Weeks in Fiscal Year	52	52	52
Maximum Period Over Which Costs of Producing and Distributing Catalogs Amortized	'182 days	'	'
Prepaid Catalog Expenses Current	$0.20	$0.50	'
Cost Method Investments	0.8	2.3	'
Loans Receivable, Net	0.5	2.3	'
Allowance for Doubtful Accounts Receivable, Current	2.4	2.5	'
Advertising Expense	83	77.9	75.1
Minimum Percentage Likelihood of Tax Benefit Being Realized Upon Settlement of Tax Position to be Recognized	50.00%	'	'
Software and Software Development Costs [Member] | Minimum [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Property, Plant and Equipment, Useful Life	'3 years	'	'
Software and Software Development Costs [Member] | Maximum [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Property, Plant and Equipment, Useful Life	'7 years	'	'
iFlorist [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Equity Method Investment, Ownership Percentage	32.00%	'	'
Equity Method Investments	3.2	3.8	'
Business Combination, Step Acquisition, Equity Interest in Acquiree, Including Subsequent Acquisition, Percentage	56.00%	'	'
iFlorist [Member] | Maximum [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Income (Loss) from Equity Method Investments	($0.60)	$0.20	'
Minimum [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Finite-Lived Intangible Asset, Useful Life	'3 years	'	'
Maximum [Member]	'	'	'
Note 2 - Significant Accounting Policies (Details) [Line Items]	'	'	'
Finite-Lived Intangible Asset, Useful Life	'16 years	'	'

Note_2_Significant_Accounting_3

Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment	12 Months Ended
	Jun. 29, 2014
Building [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'40 years
Leasehold Improvements [Member] | Minimum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'3 years
Leasehold Improvements [Member] | Maximum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'10 years
Furniture, Fixtures and Equipment [Member] | Minimum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'3 years
Furniture, Fixtures and Equipment [Member] | Maximum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'10 years
Software and Software Development Costs [Member] | Minimum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'3 years
Software and Software Development Costs [Member] | Maximum [Member]	'
Note 2 - Significant Accounting Policies (Details) - Property, Plant and Equipment [Line Items]	'
Estimated lives	'7 years

Note_3_Net_Income_Per_Common_S2

Note 3 - Net Income Per Common Share from Continuing Operations (Details) (Equity Option [Member])	12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Equity Option [Member]	'	'	'
Note 3 - Net Income Per Common Share from Continuing Operations (Details) [Line Items]	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	1.2	2	5.5

Note_3_Net_Income_Per_Common_S3

Note 3 - Net Income Per Common Share from Continuing Operations (Details) - Computation of Basic and Diluted Net Income Per Common Share (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jun. 29, 2014		Jun. 30, 2013		Jul. 01, 2012
Numerator:	'		'		'
Net income from continuing operations (in Dollars)	$13,946		$15,722		$13,321
Less: Net loss attributable to noncontrolling interest (in Dollars)	-697		'		'
Income from continuing operations attributable to 1-800-FLOWERS.COM, Inc. (in Dollars)	$14,643		$15,722		$13,321
Denominator:	'		'		'
Weighted average shares outstanding	64,035		64,369		64,697
Effect of dilutive securities:	'		'		'
Dilutive securities	2,425		2,423		1,542
Adjusted weighted-average shares and assumed conversions	66,460		66,792		66,239
Net income per common share from continuing operations attributable to 1-800-FLOWERS.COM, Inc.	'		'		'
Basic (in Dollars per share)	$0.23		$0.24		$0.21
Diluted (in Dollars per share)	$0.22		$0.24		$0.20
Equity Option [Member]	'		'		'
Effect of dilutive securities:	'		'		'
Dilutive securities	1,083	[1]	786	[1]	40	[1]
Restricted Stock [Member]	'		'		'
Effect of dilutive securities:	'		'		'
Dilutive securities	1,342		1,637		1,502
[1]	The effect of options to purchase 1.2 million, 2.0 million and 5.5 million shares for the years ended June 29, 2014, June 30, 2013 and July 1, 2012, respectively, were excluded from the calculation of net income per share on a diluted basis as their effect is anti-dilutive.

Note_4_Acquisitions_and_Dispos2

Note 4 - Acquisitions and Dispositions (Details) (USD $)

12 Months Ended

0 Months Ended

0 Months Ended

3 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

1 Months Ended

0 Months Ended

16 Months Ended

0 Months Ended

1 Months Ended

3 Months Ended

33 Months Ended

1 Months Ended

Jul. 01, 2012

Jun. 29, 2014

Jun. 30, 2013

Dec. 03, 2013

Dec. 03, 2013

Aug. 01, 2011

Jun. 27, 2014

Jan. 01, 2012

Jun. 27, 2014

Jun. 29, 2014

Jun. 27, 2014

Dec. 02, 2013

Dec. 03, 2013

Dec. 03, 2013

Jun. 29, 2014

Dec. 02, 2013

31-May-13

Mar. 11, 2013

Jun. 29, 2014

Aug. 01, 2011

Jun. 27, 2014

Nov. 21, 2011

Jun. 29, 2014

Jan. 01, 2012

Jun. 29, 2014

Jun. 30, 2013

Nov. 21, 2011

Customer Lists [Member]

Customer Lists [Member]

Licensing Agreements [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

iFlorist [Member]

iFlorist [Member]

iFlorist [Member]

iFlorist [Member]

iFlorist [Member]

Pingg Corp [Member]

Flowerscorp Pty Ltd. Trademark [Member]

Flowerscorp Pty Ltd. Trademark [Member]

Flowerama of America Inc [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

iFlorist [Member]

iFlorist [Member]

Flowerama of America Inc [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

Other Assets [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

GB Chocolates LLC [Member]

Note 4 - Acquisitions and Dispositions (Details) [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Deferred Revenue, Revenue Recognized

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$700,000

'

'

'

'

'

'

Proceeds Area Development Agreement, from Non-Performance Promissory Note

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,200,000

'

'

Franchise Revenue

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,000,000

200,000

'

'

'

Business Acquisition Number of Retail Store Locations

'

'

'

'

'

'

'

16

'

'

'

'

'

'

'

'

'

'

'

8

'

'

'

'

'

'

'

Payments to Acquire Businesses, Gross

'

'

'

'

'

'

6,400,000

'

'

'

'

'

1,640,000

'

'

'

'

'

3,000,000

'

'

'

'

'

'

'

'

Goodwill

47,485,000

60,166,000

47,943,000

'

'

'

'

'

5,800,000

'

5,783,000

'

'

6,500,000

'

'

400,000

'

'

'

'

'

'

'

'

'

'

Cost Method Investments

'

800,000

2,300,000

'

'

'

'

'

'

'

'

1,600,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Step Acquisition, Equity Interest in Acquiree, Percentage

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

19.90%

'

'

'

'

'

'

'

'

'

'

'

Business Acquisition, Percentage of Voting Interests Acquired

'

'

'

'

'

'

'

'

'

'

'

'

'

56.20%

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Consideration Transferred, Other

'

'

'

'

'

'

'

'

'

'

'

'

1,964,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Acquisition of Less than 100 Percent, Noncontrolling Interest, Fair Value

'

'

'

'

'

'

'

'

'

'

'

'

'

3,616,000

'

'

'

'

'

'

'

'

'

'

'

'

'

Fair Value Inputs, Control Premium

'

'

'

'

'

'

'

'

'

'

'

'

20.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles

'

'

'

'

1,300,000

2,100,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Finite-Lived Intangible Assets, Remaining Amortization Period

'

'

'

'3 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Indefinite-Lived Intangible Assets

'

'

'

'

'

'

'

'

'

'

'

'

'

1,900,000

'

'

'

'

'

'

'

'

'

'

'

'

'

Business Combination, Consideration Transferred

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,600,000

4,000,000

'

4,300,000

'

'

'

'

'

'

'

Required Final Payment Of Acquired Intangible

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,000,000

'

'

'

'

'

'

'

'

Disposal Group Not Discontinued Operation Number of Stores Sold

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

17

Disposal Group, Including Discontinued Operation, Consideration

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

5,600,000

Disposal Group, Not Discontinued Operation, Gain (Loss) on Disposal

3,789,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

3,800,000

Initial Franchise Fees

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

500,000

Area Development Agreement Minimum Number of Franchised Stores to be Opened

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

45

'

'

'

'

'

Area Development Agreement Non Refundable Area Development Fee

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

900,000

'

'

'

'

'

Area Development Agreement Store Opening Fees

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

500,000

'

'

'

'

'

Area Development Agreement, Non-Performance Promissory Note Due and Receivable

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,200,000

'

'

'

'

'

Deferred Revenue

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

700,000

'

Acquired Finite-lived Intangible Assets, Weighted Average Useful Life

'

'

'

'

'

'20 years

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Goodwill, Acquired During Period

'

'

'

'

'

'

'

'

'

$5,783,000

'

'

'

$6,537,000

$6,537,000

'

'

'

'

$2,400,000

'

'

'

'

'

'

'

Note_4_Acquisitions_and_Dispos3

Note 4 - Acquisitions and Dispositions (Details) - Purchase Price Allocation of Fannie May Retail Stores (USD $)	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012	Jun. 27, 2014
In Thousands, unless otherwise specified				Fannie May Franchise LLC [Member]
Note 4 - Acquisitions and Dispositions (Details) - Purchase Price Allocation of Fannie May Retail Stores [Line Items]	'	'	'	'
Current Assets	'	'	'	$103
Property, plant and equipment	'	'	'	487
Goodwill	60,166	47,943	47,485	5,783
Net assets acquired	'	'	'	$6,373

Note_4_Acquisitions_and_Dispos4

Note 4 - Acquisitions and Dispositions (Details) - Fair Value of the Acquisition Purchase Price (iFlorist) (iFlorist [Member], USD $)	0 Months Ended
In Thousands, unless otherwise specified	Dec. 03, 2013	Dec. 03, 2013
iFlorist [Member]	'	'
Note 4 - Acquisitions and Dispositions (Details) - Fair Value of the Acquisition Purchase Price (iFlorist) [Line Items]	'	'
Cash	$1,640	'
Converted debt	1,964	'
Initial equity investment	1,629	'
Noncontrolling interest	'	3,616
Total purchase price	$8,849	'

Note_4_Acquisitions_and_Dispos5

Note 4 - Acquisitions and Dispositions (Details) - Puchase Price Allocation of iFlorist (iFlorist [Member], USD $)	0 Months Ended	12 Months Ended
In Thousands, unless otherwise specified	Dec. 03, 2013	Jun. 29, 2014
iFlorist [Member]	'	'
Note 4 - Acquisitions and Dispositions (Details) - Puchase Price Allocation of iFlorist [Line Items]	'	'
Current assets	$856	'
Intangible assets	3,177	'
Goodwill	6,537	6,537
Property, plant and equipment	2,006	'
Other assets	30	'
Total assets acquired	12,606	'
Current liabilities, including current maturities of long-term debt	3,014	'
Deferred tax liabilities	648	'
Other liabilities assumed	95	'
	3,757	'
Net assets acquired	$8,849	'

Note_5_Inventory_Details_The_C

Note 5 - Inventory (Details) - The Companybs Inventory (USD $)	Jun. 29, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified
The Companybs Inventory [Abstract]	'	'
Finished goods	$30,859	$30,906
Work-in-process	8,566	6,465
Raw materials	19,095	18,385
	$58,520	$55,756

Note_6_Goodwill_and_Intangible2

Note 6 - Goodwill and Intangible Assets (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 6 - Goodwill and Intangible Assets (Details) [Line Items]	'	'	'
Amortization of Intangible Assets	$1.60	$1.80	$1.80
Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months	1.8	'	'
Finite-Lived Intangible Assets, Amortization Expense, Year Two	1.7	'	'
Finite-Lived Intangible Assets, Amortization Expense, Year Three	0.9	'	'
Finite-Lived Intangible Assets, Amortization Expense, Year Four	0.6	'	'
Finite-Lived Intangible Assets, Amortization Expense, Year Five	0.1	'	'
Finite-Lived Intangible Assets, Amortization Expense, after Year Five	1.2	'	'
Fine Stationery Tradenames [Member]	'	'	'
Note 6 - Goodwill and Intangible Assets (Details) [Line Items]	'	'	'
Indefinite Lived Trade Names Before Impairment	0.7	1.1	'
Indefinite-Lived Trade Names	0.5	0.7	'
Gourmet Food & Gift Baskets [Member]	'	'	'
Note 6 - Goodwill and Intangible Assets (Details) [Line Items]	'	'	'
Goodwill, Impaired, Accumulated Impairment Loss	$71.10	'	'

Note_6_Goodwill_and_Intangible3

Note 6 - Goodwill and Intangible Assets (Details) - Goodwill by Segment (USD $)

12 Months Ended

12 Months Ended

12 Months Ended

12 Months Ended

0 Months Ended

12 Months Ended

In Thousands, unless otherwise specified

Jun. 29, 2014

Jun. 30, 2013

Jul. 01, 2012

Jun. 30, 2013

Jun. 29, 2014

Jun. 29, 2014

Jun. 30, 2013

Jul. 01, 2012

Jun. 30, 2013

Jun. 29, 2014

Jun. 30, 2013

Jun. 29, 2014

Jul. 01, 2012

Jun. 30, 2013

Jun. 29, 2014

Jun. 27, 2014

Dec. 03, 2013

Jun. 29, 2014

Consumer Floral [Member]

Consumer Floral [Member]

Consumer Floral [Member]

Consumer Floral [Member]

Consumer Floral [Member]

BloomNet Wire Service [Member]

Gourmet Food & Gift Baskets [Member]

Gourmet Food & Gift Baskets [Member]

Gourmet Food & Gift Baskets [Member]

Gourmet Food & Gift Baskets [Member]

Pingg Corporation [Member]

Fannie May Franchise LLC [Member]

Fannie May Franchise LLC [Member]

iFlorist [Member]

iFlorist [Member]

Pingg Corporation [Member]

iFlorist [Member]

Fannie May Franchise LLC [Member]

Goodwill [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Balance

$60,166

$47,943

$47,485

'

'

$16,691

$10,251

$9,709

'

'

$37,692

[1]

$43,475

[1]

$37,776

[1]

'

'

$5,783

$6,500

'

Adjustments

'

-84

'

'

'

'

'

'

'

[1]

'

-84

'

'

'

'

'

'

'

Acquisition

'

'

'

542

6,537

'

'

'

'

5,783

[1]

'

'

'

542

5,783

'

6,537

6,537

Adjustments

($97)

'

'

'

'

($97)

'

'

'

'

'

'

'

'

'

'

'

'

[1]

The total carrying amount of goodwill for all periods in the table above is reflected net of $71.1 million of accumulated impairment charges, which were recorded in the GFGB segment during fiscal 2009.

Note_6_Goodwill_and_Intangible4

Note 6 - Goodwill and Intangible Assets (Details) - Other Intangible Assets (USD $)

Jun. 29, 2014

Jun. 30, 2013

Jun. 29, 2014

Jun. 30, 2013

Jun. 30, 2013

Jun. 30, 2013

Jun. 29, 2014

Jun. 30, 2013

Jun. 30, 2013

Jun. 30, 2013

Jun. 29, 2014

Jun. 30, 2013

Jun. 30, 2013

Jun. 30, 2013

Jun. 29, 2014

Jun. 29, 2014

In Thousands, unless otherwise specified

Licensing Agreements [Member]

Licensing Agreements [Member]

Licensing Agreements [Member]

Licensing Agreements [Member]

Customer Lists [Member]

Customer Lists [Member]

Customer Lists [Member]

Customer Lists [Member]

Other Intangible Assets [Member]

Other Intangible Assets [Member]

Other Intangible Assets [Member]

Other Intangible Assets [Member]

Minimum [Member]

Maximum [Member]

Minimum [Member]

Maximum [Member]

Minimum [Member]

Maximum [Member]

Minimum [Member]

Maximum [Member]

Intangible assets with determinable lives:

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Amortization Period

'

'

'

'

'14 years

'16 years

'

'

'3 years

'10 years

'

'

'5 years

'8 years

'3 years

'16 years

Gross Carrying Amount

$27,271

$25,947

$7,420

$7,420

'

'

$17,313

$15,989

'

'

$2,538

$2,538

'

'

'

'

Accumulated Amortization

20,977

19,363

5,621

5,516

'

'

12,818

11,334

'

'

2,538

2,513

'

'

'

'

Net

6,294

6,584

1,799

1,904

'

'

4,495

4,655

'

'

'

25

'

'

'

'

Trademarks with indefinite lives

38,322

36,692

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Trademarks with indefinite lives

38,322

36,692

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Total intangible assets

65,593

62,639

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Total intangible assets

20,977

19,363

5,621

5,516

'

'

12,818

11,334

'

'

2,538

2,513

'

'

'

'

Total intangible assets

$44,616

$43,276

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note_7_Property_Plant_and_Equi2

Note 7 - Property, Plant and Equipment (Details) - Property, Plant and Equipment (USD $)	Jun. 29, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	$268,258	$255,523
Accumulated depreciation and amortization	208,111	202,580
	60,147	52,943
Land [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	2,907	2,907
Building and Building Improvements [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	12,551	9,807
Leasehold Improvements [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	18,504	17,566
Furniture and Fixtures [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	4,737	4,903
Production Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	35,845	31,798
Computer Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	53,368	57,879
Telecommunication Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	4,120	8,204
Software and Software Development Costs [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Property, plant and equipment, gross	$136,226	$122,459

Note_8_Accrued_Expenses_Detail

Note 8 - Accrued Expenses (Details) - Accrued Expenses (USD $)	Jun. 29, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified
Accrued Expenses [Abstract]	'	'
Payroll and employee benefits	$22,601	$19,859
Advertising and marketing	11,803	9,107
Other	15,113	16,078
	$49,517	$45,044

Note_9_LongTerm_Debt_Details

Note 9 - Long-Term Debt (Details) (Line of Credit [Member], USD $)	0 Months Ended
In Millions, unless otherwise specified	Apr. 10, 2013
Credit Facility 2013 [Member] | Minimum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Line of Credit Facility, Maximum Borrowing Capacity	150
Credit Facility 2013 [Member] | Maximum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Line of Credit Facility, Maximum Borrowing Capacity	200
Working Capital Sublimit [Member] | Minimum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Line of Credit Facility, Maximum Borrowing Capacity	25
Working Capital Sublimit [Member] | Maximum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Line of Credit Facility, Maximum Borrowing Capacity	75
London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Debt Instrument, Basis Spread on Variable Rate	1.50%
London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]	'
Note 9 - Long-Term Debt (Details) [Line Items]	'
Debt Instrument, Basis Spread on Variable Rate	2.25%

Note_9_LongTerm_Debt_Details_C

Note 9 - Long-Term Debt (Details) - Current and Long-Term Debt Summary (USD $)	Jun. 29, 2014		Jun. 30, 2013
In Thousands, unless otherwise specified
Current and Long-Term Debt Summary [Abstract]	'		'
Revolving line of credit (1)	$0	[1]	$0	[1]
Bank loan (2)	343	[2]	'	[2]
	343		'
Less current maturities of long-term debt obligations	343		'
	$0		$0
[1]	On April 10, 2013, the Company repaid all amounts outstanding under its 2010 Credit Facility, and entered into a Third Amended and Restated Credit Agreement (the "2013 Credit Facility"). The 2013 Credit Facility consists of a revolving line of credit with a seasonally adjusted limit ranging from $150.0 to $200.0 million and a working capital sublimit ranging from $25.0 to $75.0 million. The 2013 Credit Facility also revised certain financial and non-financial covenants, including the maintenance of certain financial ratios. The Company was in compliance with these covenants as of June 29, 2014 and June 30, 2013. Outstanding amounts under the 2013 Credit Facility, which matures on April 10, 2018, bear interest at the Company's option at either: (i) LIBOR, plus a spread of between 150 and 225 basis points, as determined by the Company's leverage ratio, or (ii) the agent bank's prime rate plus a margin. The obligations of the Company and its subsidiaries under the 2013 Credit Facility are secured by liens on all personal property of the Company and its domestic subsidiaries.
[2]	Bank loan assumed through the Company's acquisition of a majority interest in iFlorist.

Note_10_Fair_Value_Measurement2

Note 10 - Fair Value Measurements (Details) - Assets and Liabilities Measured at Fair Value (USD $)	Jun. 29, 2014		Jun. 30, 2013
In Thousands, unless otherwise specified
Note 10 - Fair Value Measurements (Details) - Assets and Liabilities Measured at Fair Value [Line Items]	'		'
Trading securities held in a brabbi trustb	$2,146	[1]	$1,708	[1]
Non-performance promissory note (2)	'		205	[2]
Total fair falue disclosure	2,146		1,913
Fair Value, Inputs, Level 1 [Member]	'		'
Note 10 - Fair Value Measurements (Details) - Assets and Liabilities Measured at Fair Value [Line Items]	'		'
Trading securities held in a brabbi trustb	2,146	[1]	1,708	[1]
Non-performance promissory note (2)	'		'	[2]
Total fair falue disclosure	2,146		1,708
Fair Value, Inputs, Level 2 [Member]	'		'
Note 10 - Fair Value Measurements (Details) - Assets and Liabilities Measured at Fair Value [Line Items]	'		'
Trading securities held in a brabbi trustb	'	[1]	'	[1]
Non-performance promissory note (2)	'		'	[2]
Fair Value, Inputs, Level 3 [Member]	'		'
Note 10 - Fair Value Measurements (Details) - Assets and Liabilities Measured at Fair Value [Line Items]	'		'
Trading securities held in a brabbi trustb	'	[1]	'	[1]
Non-performance promissory note (2)	'		205	[2]
Total fair falue disclosure	'		$205
[1]	Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in Other assets, with the corresponding liability includes in Other liabilities, in the consolidated balance sheets. The Company established a Non-qualified Deferred Compensation Plan (Note 14 - Employee Retirement Plans) for certain members of senior management in fiscal 2009. Deferred compensation is invested in mutual funds held in a "rabbi trust" which is restricted for payment to participants of the NQDC Plan.
[2]	Refer to Note 4. Acquisitions and dispositions - Sale and franchise of Fannie May retail stores. Included in Other assets on the consolidated balance sheets.

Note_11_Income_Taxes_Details

Note 11 - Income Taxes (Details) (USD $)	Jun. 29, 2014
In Millions, unless otherwise specified
Note 11 - Income Taxes (Details) [Line Items]	'
Unrecognized Tax Benefits	$0.50
Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued	0.1
Domestic Tax Authority [Member]	'
Note 11 - Income Taxes (Details) [Line Items]	'
Operating Loss Carryforwards	2.8
Operating (Loss) Carryforwards Limitation on Use	0.3
Foreign Tax Authority [Member]	'
Note 11 - Income Taxes (Details) [Line Items]	'
Operating Loss Carryforwards	5.1
State and Local Jurisdiction [Member]	'
Note 11 - Income Taxes (Details) [Line Items]	'
Operating Loss Carryforwards	$3.30

Note_11_Income_Taxes_Details_I

Note 11 - Income Taxes (Details) - Income Tax Provision from Continuing Operations (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Current provision (benefit):	'	'	'
Federal	$6,439	$7,983	($1,643)
State	1,247	1,845	1,155
Foreign	11	'	'
	7,697	9,828	-488
Deferred provision (benefit):	'	'	'
Federal	773	-730	8,479
State	28	-25	-220
Foreign	-95	'	'
	706	-755	8,259
Income tax expense	$8,403	$9,073	$7,771

Note_11_Income_Taxes_Details_E

Note 11 - Income Taxes (Details) - Effective Income Tax Rate Reconciliation	12 Months Ended
	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Effective Income Tax Rate Reconciliation [Abstract]	'	'	'
Tax at U.S. statutory rates	35.00%	35.00%	35.00%
State income taxes, net of federal tax benefit	3.70%	3.30%	4.00%
Non-deductible stock-based compensation	'	'	0.60%
Non-deductible goodwill amortization	'	'	1.70%
Rate differences	1.20%	-0.30%	-1.10%
Tax credits	-1.70%	-1.20%	-1.20%
Tax settlements	-1.00%	1.10%	'
Other, net	0.40%	-1.30%	-2.20%
	37.60%	36.60%	36.80%

Note_11_Income_Taxes_Details_D

Note 11 - Income Taxes (Details) - Deferred Income Tax Assets (Liabilities) (USD $)	Jun. 29, 2014	Jun. 30, 2013
In Thousands, unless otherwise specified
Deferred income tax assets:	'	'
Net operating loss and credit carryforwards	$4,342	$3,230
Accrued expenses and reserves	6,178	5,848
Stock-based compensation	3,420	3,266
Book in excess of tax depreciation	1,322	1,055
Gross deferred income tax assets	15,262	13,399
Less: Valuation allowance	-2,241	-1,477
	13,021	11,922
Deferred income tax liabilities:	'	'
Other intangibles	-6,512	-4,049
Tax in excess of book depreciation	0	0
	-6,512	-4,049
Net deferred income tax assets	$6,509	$7,873

Note_12_Capital_Stock_Details

Note 12 - Capital Stock (Details) (USD $)	1 Months Ended	12 Months Ended
	Mar. 31, 2013	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 12 - Capital Stock (Details) [Line Items]	'	'	'	'
Conversion of Stock, Shares of Class A Common Stock Converted from a Share of Class B Common Stock (in Shares)	'	1	'	'
Stock Repurchase Program Additional Authorized Amount	$20,000,000	'	'	'
Treasury Stock, Value, Acquired, Cost Method	'	8,317,000	9,599,000	3,277,000
Treasury Stock, Shares, Acquired (in Shares)	'	1,561,206	2,490,065	1,133,913
Stock Repurchase Program, Remaining Authorized Repurchase Amount	'	$10,600,000	'	'
Common Class A [Member]	'	'	'	'
Note 12 - Capital Stock (Details) [Line Items]	'	'	'	'
Number of Voting Rights Per Share	'	1	'	'
Common Class B [Member]	'	'	'	'
Note 12 - Capital Stock (Details) [Line Items]	'	'	'	'
Number of Voting Rights Per Share	'	10	'	'

Note_13_StockBased_Compensatio2

Note 13 - Stock-Based Compensation (Details) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 13 - Stock-Based Compensation (Details) [Line Items]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized (in Shares)	14.5	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Expected Dividend Rate	0.00%	0.00%	0.00%
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value	$0.40	$0.60	$0
Employee Stock Option [Member]	'	'	'
Note 13 - Stock-Based Compensation (Details) [Line Items]	'	'	'
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized	1.9	'	'
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	'4 years 292 days	'	'
Restricted Stock [Member]	'	'	'
Note 13 - Stock-Based Compensation (Details) [Line Items]	'	'	'
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized	$6.80	'	'
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	'2 years 292 days	'	'

Note_13_StockBased_Compensatio3

Note 13 - Stock-Based Compensation (Details) - Stock-Based Compensation Expense Recognized (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 13 - Stock-Based Compensation (Details) - Stock-Based Compensation Expense Recognized [Line Items]	'	'	'
Share-based compensation expense	$4,664	$4,283	$4,850
Deferred income tax benefit	1,738	1,555	1,796
Stock-based compensation expense, net	2,926	2,728	3,054
Employee Stock Option [Member]	'	'	'
Note 13 - Stock-Based Compensation (Details) - Stock-Based Compensation Expense Recognized [Line Items]	'	'	'
Share-based compensation expense	420	477	1,073
Restricted Stock [Member]	'	'	'
Note 13 - Stock-Based Compensation (Details) - Stock-Based Compensation Expense Recognized [Line Items]	'	'	'
Share-based compensation expense	$4,244	$3,806	$3,777

Note_13_StockBased_Compensatio4

Note 13 - Stock-Based Compensation (Details) - Allocation of Stock-Based Compensation to Operating Expenses (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]	'	'	'
Stock-based compensation expense	$4,664	$4,283	$4,850
Selling and Marketing Expense [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]	'	'	'
Stock-based compensation expense	1,261	1,499	1,755
Technology and development [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]	'	'	'
Stock-based compensation expense	298	428	600
General and Administrative Expense [Member]	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]	'	'	'
Stock-based compensation expense	$3,105	$2,356	$2,495

Note_13_StockBased_Compensatio5

Note 13 - Stock-Based Compensation (Details) - Stock-Based Compensation Valuation Assumptions (USD $)	12 Months Ended
	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Stock-Based Compensation Valuation Assumptions [Abstract]	'	'	'
Weighted average fair value of options granted (in Dollars per share)	$3.16	$2.95	$1.84
Expected volatility	61.00%	72.00%	72.00%
Expected life (in years)	'6 years 219 days	'6 years 146 days	'8 years
Risk-free interest rate	1.60%	0.70%	0.90%
Expected dividend yield	0.00%	0.00%	0.00%

Note_13_StockBased_Compensatio6

Note 13 - Stock-Based Compensation (Details) - Stock Option Activity (Employee Stock Option [Member], USD $)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 29, 2014
Employee Stock Option [Member]	'
Note 13 - Stock-Based Compensation (Details) - Stock Option Activity [Line Items]	'
Outstanding beginning of period	4,723,240
Outstanding beginning of period	$3.89
Granted	25,000
Granted	$5.39
Exercised	-164,050
Exercised	$3.02
Forfeited/Expired	-244,400
Forfeited/Expired	$6.34
Outstanding end of period	4,339,790
Outstanding end of period	$3.80
Outstanding end of period	'4 years 73 days
Outstanding end of period	$10,188
Options vested or expected to vest at end of period	4,232,111
Options vested or expected to vest at end of period	$3.83
Options vested or expected to vest at end of period	'4 years 73 days
Options vested or expected to vest at end of period	9,827
Exercisable at June 29, 2014	2,886,790
Exercisable at June 29, 2014	$4.52
Exercisable at June 29, 2014	'2 years 292 days
Exercisable at June 29, 2014	$5,269

Note_13_StockBased_Compensatio7

Note 13 - Stock-Based Compensation (Details) - Stock Options Outstanding (USD $)	12 Months Ended
	Jun. 29, 2014
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Options Outstanding (in Shares)	4,339,790
Weighted- Average Remaining Contractual Life	'4 years 73 days
Weighted- Average Exercise Price	$3.80
Options Exercisable (in Shares)	2,886,790
Weighted- Average Exercise Price	$4.52
Range of Exercise Prices from Dollars 1.69 to 1.79 [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Exercise Price, Low End of Range	$1.69
Exercise Price, High End of Range	$1.79
Options Outstanding (in Shares)	1,013,500
Weighted- Average Remaining Contractual Life	'6 years 109 days
Weighted- Average Exercise Price	$1.79
Options Exercisable (in Shares)	382,500
Weighted- Average Exercise Price	$1.79
Range of Exercise Prices from Dollars 2.01 to 2.63 [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Exercise Price, Low End of Range	$2.01
Exercise Price, High End of Range	$2.63
Options Outstanding (in Shares)	1,054,900
Weighted- Average Remaining Contractual Life	'7 years 109 days
Weighted- Average Exercise Price	$2.62
Options Exercisable (in Shares)	296,400
Weighted- Average Exercise Price	$2.62
Range of Exercise Prices from Dollars 2.77 to 3.11 [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Exercise Price, Low End of Range	$2.87
Exercise Price, High End of Range	$3.11
Options Outstanding (in Shares)	1,041,303
Weighted- Average Remaining Contractual Life	'2 years
Weighted- Average Exercise Price	$3.10
Options Exercisable (in Shares)	1,029,803
Weighted- Average Exercise Price	$3.10
Range of Exercise Prices from Dollars 3.26 to 6.52 [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Exercise Price, Low End of Range	$3.26
Exercise Price, High End of Range	$6.52
Options Outstanding (in Shares)	650,234
Weighted- Average Remaining Contractual Life	'2 years 146 days
Weighted- Average Exercise Price	$6.11
Options Exercisable (in Shares)	598,234
Weighted- Average Exercise Price	$6.08
Range of Exercise Prices from Dollars 6.90 to 9.95 [Member]	'
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]	'
Exercise Price, Low End of Range	$6.90
Exercise Price, High End of Range	$9.95
Options Outstanding (in Shares)	579,853
Weighted- Average Remaining Contractual Life	'1 year
Weighted- Average Exercise Price	$8.09
Options Exercisable (in Shares)	579,853
Weighted- Average Exercise Price	$8.09

Note_13_StockBased_Compensatio8

Note 13 - Stock-Based Compensation (Details) - Non-Vested Restricted Stock Activity (Restricted Stock [Member], USD $)	12 Months Ended
	Jun. 29, 2014
Restricted Stock [Member]	'
Note 13 - Stock-Based Compensation (Details) - Non-Vested Restricted Stock Activity [Line Items]	'
Non-vested b beginning of period	3,433,355
Non-vested b beginning of period	$2.80
Granted	1,760,918
Granted	$5.09
Vested	-1,608,052
Vested	$2.50
Forfeited	-899,536
Forfeited	$4.52
Non-vested - end of period	2,686,685
Non-vested - end of period	$3.90

Note_14_Employee_Retirement_Pl1

Note 14 - Employee Retirement Plans (Details) (USD $)	12 Months Ended
	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 14 - Employee Retirement Plans (Details) [Line Items]	'	'	'
Defined Contribution Plan, Required Age of Employees to become Eligible to Participate	21	'	'
Defined Contribution Plan, Number of Months of Service Must be Completed to Participate	'1 month	'	'
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member]	'	'	'
Note 14 - Employee Retirement Plans (Details) [Line Items]	'	'	'
Defined Benefit Plan, Percentage of Employer Matching Contribution on Deferrals Made by Each Participant	50.00%	'	'
Deferred Compensation Arrangement with Individual, Recorded Liability	$2,100,000	$1,700,000	'
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member] | Minimum [Member]	'	'	'
Note 14 - Employee Retirement Plans (Details) [Line Items]	'	'	'
Defined Benefit Plan, Participants Deferment Percentage of Salary and Performance and Non Performance Based Bonus	1.00%	'	'
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member] | Maximum [Member]	'	'	'
Note 14 - Employee Retirement Plans (Details) [Line Items]	'	'	'
Defined Benefit Plan, Participants Deferment Percentage of Salary and Performance and Non Performance Based Bonus	100.00%	'	'
Defined Benefit Plan, Employer Matching Contribution Per Participant Amount	2,500	'	'
Deferred Compensation Arrangement with Individual, Employer Contribution	$100,000	$100,000	$100,000

Note_15_Business_Segments_Deta

Note 15 - Business Segments (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Note 15 - Business Segments (Details) [Line Items]	'	'	'
Number of Reportable Segments	3	'	'
Disposal Group, Not Discontinued Operation, Gain (Loss) on Disposal	'	'	$3,789
Discontinued Operation, Gain (Loss) on Disposal of Discontinued Operation, Net of Tax	815	-1,512	4,542
Gourmet Food & Gift Baskets [Member] | Fannie May [Member]	'	'	'
Note 15 - Business Segments (Details) [Line Items]	'	'	'
Disposal Group, Not Discontinued Operation, Gain (Loss) on Disposal	'	'	3,800
Discontinued Operation, Gain (Loss) on Disposal of Discontinued Operation, Net of Tax	'	'	$2,400
Disposal Group Not Discontinued Operation Number of Stores Sold	'	'	17

Note_15_Business_Segments_Deta1

Note 15 - Business Segments (Details) - Segment Performance (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014		Jun. 30, 2013		Jul. 01, 2012
Net revenues:	'		'		'
Net Revenue	$756,345		$735,497		$707,517
Segment Contribution Margin:	'		'		'
Contribution Margin	94,089		93,149		91,679
Depreciation and amortization	-19,848		-18,798		-19,540
Operating income	23,706		25,786		23,727
Consumer Floral [Member]	'		'		'
Net revenues:	'		'		'
Net Revenue	421,336		411,526		398,184
Segment Contribution Margin:	'		'		'
Contribution Margin	40,252		47,193		39,147
BloomNet Wire Service [Member]	'		'		'
Net revenues:	'		'		'
Net Revenue	84,199		81,822		82,582
Segment Contribution Margin:	'		'		'
Contribution Margin	26,715		25,611		22,339
Gourmet Food & Gift Baskets [Member]	'		'		'
Net revenues:	'		'		'
Net Revenue	251,990		243,225		228,002
Segment Contribution Margin:	'		'		'
Contribution Margin	27,122	[1]	20,345	[1]	30,193	[1]
Corporate Segment [Member]	'		'		'
Net revenues:	'		'		'
Net Revenue	797		789		773
Segment Contribution Margin:	'		'		'
Corporate (1)	-50,535	[2]	-48,565	[2]	-48,412	[2]
Intersegment Eliminations [Member]	'		'		'
Net revenues:	'		'		'
Net Revenue	($1,977)		($1,865)		($2,024)
[1]	GFGB segment contribution margin during the year ended July 1, 2012 includes a $3.8 million ($2.4mm, net of tax) gain on the sale of 17 Fannie May stores, which were being operated as franchised locations post-sale.
[2]	Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above segments based upon usage, are included within corporate expenses, as they are not directly allocable to a specific segment.

Note_16_Discontinued_Operation2

Note 16 - Discontinued Operations (Details) (USD $)	12 Months Ended			3 Months Ended		0 Months Ended
	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012	Jun. 30, 2013	Dec. 29, 2013	Sep. 06, 2011	Sep. 06, 2011
				Scenario, Previously Reported [Member]	Scenario, Actual [Member]	Wine Fulfillment Services Business [Member]	Wine Fulfillment Services Business [Member]
				Gourmet Food & Gift Baskets [Member]	Gourmet Food & Gift Baskets [Member]
				Winetasting Network [Member]	Winetasting Network [Member]
Note 16 - Discontinued Operations (Details) [Line Items]	'	'	'	'	'	'	'
Disposal Group Including Discontinued Operation Consideration for Assets Sold	'	'	'	'	'	'	($12,000,000)
Discontinued Operation, Gain (Loss) from Disposal of Discontinued Operation, before Income Tax	1,300,000	-2,348,000	8,683,000	-2,300,000	-1,000,000	8,700,000	'
Discontinued Operation, Gain (Loss) on Disposal of Discontinued Operation, Net of Tax	815,000	-1,512,000	4,542,000	-1,500,000	'	4,500,000	'
Discontinued Operation, Amount of Adjustment to Prior Period Gain (Loss) on Disposal, before Income Tax	1,300,000	'	'	'	'	'	'
Discontinued Operation, Amount of Adjustment to Prior Period Gain (Loss) on Disposal, Net of Tax	$800,000	'	'	'	'	'	'

Note_16_Discontinued_Operation3

Note 16 - Discontinued Operations (Details) - Results from Discontinued Operations (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012
Results from Discontinued Operations [Abstract]	'	'	'
Net revenues from discontinued operations	$1,669	$5,154	$10,743
Loss from discontinued operations, net of tax	-86	-1,889	-217
Gain (loss) on sale of discontinued operations, net of tax	815	-1,512	4,542
Income (loss) from discontinued operations	$729	($3,401)	$4,325

Note_17_Commitments_and_Contin2

Note 17 - Commitments and Contingencies (Details) (USD $)	12 Months Ended			0 Months Ended			12 Months Ended
In Millions, unless otherwise specified	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012	Mar. 15, 2012	Mar. 06, 2012	Jun. 29, 2014	Jun. 29, 2014
				Class Action 2 [Member]	Class Action 1 [Member]	Letter of Credit [Member]	Technology Infrastructure [Member]
				Minimum [Member]	Minimum [Member]
Note 17 - Commitments and Contingencies (Details) [Line Items]	'	'	'	'	'	'	'
Operating Lease Minimum Term	'1 year	'	'	'	'	'	'
Operating Leases, Rent Expense, Net	$17.70	$17.70	$17.40	'	'	'	'
Long-term Purchase Commitment, Amount	'	'	'	'	'	'	2.4
Debt Instrument, Unused Borrowing Capacity, Amount	'	'	'	'	'	1.7	'
Loss Contingency, Damages Sought, Value	'	'	'	$5	$5	'	'

Note_17_Commitments_and_Contin3

Note 17 - Commitments and Contingencies (Details) - Future Minimum Payments under Non-Cancelable Operating Leases (USD $)	Jun. 29, 2014
In Thousands, unless otherwise specified
Future Minimum Payments under Non-Cancelable Operating Leases [Abstract]	'
2014	$14,141
2015	13,332
2016	12,422
2017	9,954
2018	6,880
Thereafter	16,793
Total minimum lease payments	$73,522

Note_17_Commitments_and_Contin4

Note 17 - Commitments and Contingencies (Details) - Aggregate Future Sublease Rental Income under Long-Term Operating Sub-leases (USD $)	Jun. 29, 2014
In Thousands, unless otherwise specified
Aggregate Future Sublease Rental Income under Long-Term Operating Sub-leases [Abstract]	'
2014	$740
2014	740
2015	677
2015	677
2016	561
2016	561
2017	310
2017	310
2018	278
2018	278
Thereafter	1,055
Thereafter	1,055
	3,621
	$3,621

Note_18_Subsequent_Event_Pendi1

Note 18 - Subsequent Event - Pending Acquisition of Harry & David (Details) (USD $)	12 Months Ended			0 Months Ended		12 Months Ended
	Jun. 29, 2014	Jun. 30, 2013	Jul. 01, 2012	Aug. 30, 2014	Aug. 30, 2014	Jun. 22, 2013
				Subsequent Event [Member]	Subsequent Event [Member]	Harry and David Holdings, Inc. [Member]
				Scenario, Plan [Member]	Scenario, Plan [Member]
				Harry and David Holdings, Inc. [Member]	Harry and David Holdings, Inc. [Member]
Note 18 - Subsequent Event - Pending Acquisition of Harry & David (Details) [Line Items]	'	'	'	'	'	'
Business Combination, Consideration Transferred	'	'	'	$142,500,000	'	'
Number of Stores	'	'	'	'	47	'
Revenue, Net	$756,345,000	$735,497,000	$707,517,000	'	'	$380,000,000

Schedule_II_Valuation_and_Qual1

Schedule II - Valuation and Qualifying Accounts (Details) - Valuation and Qualifying Accounts (USD $)	12 Months Ended
	Jun. 29, 2014		Jun. 30, 2013		Jul. 01, 2012
Valuation and Qualifying Accounts [Abstract]	'		'		'
Balance at Beginning of Period	$2,488,000		$2,408,000		$2,465,000
Charged to Costs and Expenses	1,656,000		1,085,000		869,000
Charged to Other Accounts- Describe	'	[1]	'	[1]	'	[1]
Deductions- Describe	-1,701,000	[2]	-1,005,000	[2]	-926,000	[2]
Balance at End of Period	$2,443,000		$2,488,000		$2,408,000
[1]	Amount represents opening balances from acquired businesses or discontinued operation.
[2]	Reduction in reserve due to write-off of accounts/notes receivable balances.