1-800-FLOWERS.COM (FLWS) 10-K 14 Sep 18 2018 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Sep. 07, 2018	Dec. 31, 2017
Document Information [Line Items]
Entity Registrant Name	1 800 FLOWERS COM INC
Entity Central Index Key	1,084,869
Trading Symbol	flws
Current Fiscal Year End Date	--07-01
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Entity Public Float			$ 266,120
Document Type	10-K
Document Period End Date	Jul. 1, 2018
Document Fiscal Year Focus	2,018
Document Fiscal Period Focus	FY
Amendment Flag	false
Common Class A [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding (in shares)		36,048,548
Common Class B [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding (in shares)		28,542,823

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Jul. 01, 2018	Jul. 02, 2017
Assets
Cash and cash equivalents	$ 147,240	$ 149,732
Trade receivables, net	12,935	14,073
Inventories	88,825	75,862
Prepaid and other	24,021	17,735
Total current assets	273,021	257,402
Property, plant and equipment, net	163,340	161,381
Goodwill	62,590	62,590
Other intangibles, net	59,823	61,090
Other assets	12,115	10,007
Total assets	570,889	552,470
Liabilities and Stockholders' Equity
Accounts payable	41,437	27,781
Accrued expenses	73,299	90,206
Current maturities of long-term debt	10,063	7,188
Total current liabilities	124,799	125,175
Long-term debt	92,267	101,377
Deferred tax liabilities	26,200	33,868
Other liabilities	12,719	9,811
Total liabilities	255,985	270,231
Commitments and contingencies (Note 16)
Stockholders' equity:
Preferred stock, $.01 par value, 10,000,000 shares authorized, none issued
Additional paid-in capital	341,783	337,726
Retained earnings (deficit)	73,429	32,638
Accumulated other comprehensive loss	(200)	(187)
Treasury stock, at cost, 15,978,790 and 14,709,731 Class A shares in 2018 and 2017, respectively, and 5,280,000 Class B shares in 2018 and 2017	(100,966)	(88,790)
Total stockholders’ equity	314,904	282,239
Total liabilities and stockholders’ equity	570,889	552,470
Common Class A [Member]
Stockholders' equity:
Common stock	520	513
Common Class B [Member]
Stockholders' equity:
Common stock	$ 338	$ 339

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parentheticals) - $ / shares	Jul. 01, 2018	Jul. 02, 2017
Preferred stock, par value (in dollars per share)	$ 0.01	$ 0.01
Preferred stock, authorized (in shares)	10,000,000	10,000,000
Preferred stock, issued (in shares)	0	0
Common Class A [Member]
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	52,071,293	51,227,779
Treasury stock, shares (in shares)	15,978,790	14,709,731
Common Class B [Member]
Common stock, par value (in dollars per share)	$ 0.01	$ 0.01
Common stock, authorized (in shares)	200,000,000	200,000,000
Common stock, issued (in shares)	33,822,823	33,901,603
Treasury stock, shares (in shares)	5,280,000	5,280,000

Consolidated Statements of Inco

Consolidated Statements of Income - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Net revenues	$ 1,151,921	$ 1,193,625	$ 1,173,024
Cost of revenues	662,896	673,344	655,566
Gross profit	489,025	520,281	517,458
Operating expenses:
Marketing and sales	298,810	317,527	318,175
Technology and development	39,258	38,903	39,234
General and administrative	77,440	84,116	84,383
Depreciation and amortization	32,469	33,376	32,384
Total operating expenses	447,977	473,922	474,176
Operating income	41,048	46,359	43,282
Interest expense, net	3,631	5,821	6,674
Other (income) expense, net	(605)	(15,471)	(14,839)
Income before income taxes	38,022	56,009	51,447
Income tax expense (benefit)	(2,769)	11,968	15,579
Net Income	40,791	44,041	35,868
Less: Net loss attributable to noncontrolling interest			(1,007)
Net income attributable to 1-800-FLOWERS.COM, Inc.	$ 40,791	$ 44,041	$ 36,875
Basic net income per common share attributable to 1-800-FLOWERS.COM, Inc. (in dollars per share)	$ 0.63	$ 0.68	$ 0.57
Diluted net income per common share attributable to 1-800-FLOWERS.COM, Inc. (in dollars per share)	$ 0.61	$ 0.65	$ 0.55
Weighted average shares used in the calculation of net income per common share:
Basic (in shares)	64,666	65,191	64,896
Diluted (in shares)	66,938	67,735	67,083

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Income - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Net income	$ 40,791	$ 44,041	$ 35,868
Other comprehensive income/(loss) (currency translation)	(13)	(41)	252
Comprehensive income	40,778	44,000	36,120
Net loss attributable to noncontrolling interest			(1,007)
Other comprehensive income (loss) (currency translation) attributable to noncontrolling interest			87
Comprehensive net loss attributable to noncontrolling interest			(920)
Comprehensive income attributable to 1-800-FLOWERS.COM, Inc.	$ 40,778	$ 44,000	$ 37,040

Consolidated Statements of Stoc

Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Common Stock [Member]Common Class A [Member]	Common Stock [Member]Common Class B [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	AOCI Attributable to Parent [Member]	Treasury Stock [Member]	Parent [Member]	Noncontrolling Interest [Member]	Common Class A [Member]	Total
Balance (in shares) at Jun. 28, 2015	42,875,291	39,310,044				17,154,475
Balance at Jun. 28, 2015	$ 429	$ 393	$ 319,108	$ (48,278)	$ (371)	$ (62,832)	$ 208,449	$ 1,807		$ 210,256
Net income				36,875			36,875	(1,007)		35,868
Translation adjustment					165		165	87		252
Noncontrolling interest write-off					60		60	(887)		(827)
Conversion of Class B stock into Class A stock (in shares)	4,047,040	(4,047,040)
Conversion of Class B stock into Class A stock	$ 40	$ (40)
Stock-based compensation (in shares)	879,863
Stock-based compensation	$ 9		6,334				6,343			6,343
Exercise of stock options (in shares)	1,044,255
Exercise of stock options	$ 10		3,507				3,517			3,517
Excess tax benefit from stock-based compensation			2,400				2,400			$ 2,400
Acquisition of Class A treasury stock (in shares)						1,714,550				1,714,550
Acquisition of Class A treasury stock						$ (15,223)	(15,223)			$ (15,223)
Balance (in shares) at Jul. 03, 2016	48,846,449	35,263,004				18,869,025
Balance at Jul. 03, 2016	$ 488	$ 353	331,349	(11,403)	(146)	$ (78,055)	242,586			242,586
Net income				44,041			44,041			44,041
Translation adjustment					(41)		(41)			(41)
Conversion of Class B stock into Class A stock (in shares)	1,361,401	(1,361,401)							1,361,401
Conversion of Class B stock into Class A stock	$ 14	$ (14)
Stock-based compensation (in shares)	965,429
Stock-based compensation	$ 10		6,092				6,102			6,102
Exercise of stock options (in shares)	54,500
Exercise of stock options	$ 1		285				286			$ 286
Acquisition of Class A treasury stock (in shares)						1,120,706				1,120,706
Acquisition of Class A treasury stock						$ (10,735)	(10,735)			$ (10,735)
Balance (in shares) at Jul. 02, 2017	51,227,779	33,901,603				19,989,731
Balance at Jul. 02, 2017	$ 513	$ 339	337,726	32,638	(187)	$ (88,790)	282,239			282,239
Net income				40,791			40,791			40,791
Translation adjustment					(13)		(13)			(13)
Conversion of Class B stock into Class A stock (in shares)	78,780	(78,780)							78,780
Conversion of Class B stock into Class A stock	$ 1	$ (1)
Stock-based compensation (in shares)	622,734
Stock-based compensation	$ 5		3,721				3,726			$ 3,726
Exercise of stock options (in shares)	142,000									142,000
Exercise of stock options	$ 1		336				337			$ 337
Acquisition of Class A treasury stock (in shares)						1,269,059				1,269,059
Acquisition of Class A treasury stock						$ (12,176)	(12,176)			$ (12,176)
Balance (in shares) at Jul. 01, 2018	52,071,293	33,822,823				21,258,790
Balance at Jul. 01, 2018	$ 520	$ 338	$ 341,783	$ 73,429	$ (200)	$ (100,966)	$ 314,904			$ 314,904

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Operating activities:
Net income	$ 40,791	$ 44,041	$ 35,868
Reconciliation of net income to net cash provided by operating activities, net of acquisitions/dispositions:
Gain on sale of Fannie May		(14,607)
Depreciation and amortization	32,469	33,376	32,384
Amortization of deferred financing costs	953	1,532	1,791
Deferred income taxes	(7,668)	(1,649)	(3,000)
Foreign equity investment impairment			2,278
Loss on sale/impairment of iFlorist			1,990
Bad debt expense	1,068	1,158	1,278
Stock-based compensation	3,726	6,102	6,343
Excess tax benefit from stock-based compensation			(2,400)
Other non-cash items	565	133	517
Changes in operating items:
Trade receivables	70	(6,220)	(4,210)
Insurance receivable			2,979
Inventories	(12,963)	(9,277)	(10,216)
Prepaid and other	(6,286)	(2,609)	(1,560)
Accounts payable and accrued expenses	5,249	9,132	(6,429)
Other assets	(88)	(36)	(29)
Other liabilities	455	(66)	89
Net cash provided by operating activities	58,341	61,010	57,673
Investing activities:
Proceeds from sale of business		111,955
Working capital adjustment related to sale of Fannie May	(8,500)
Capital expenditures, net of non-cash expenditures	(33,306)	(33,653)	(33,938)
Net cash provided by (used in) investing activities	(41,806)	78,302	(33,938)
Financing activities:
Acquisition of treasury stock	(12,176)	(10,735)	(15,223)
Excess tax benefit from stock based compensation			2,400
Proceeds from exercise of employee stock options	337	286	3,517
Proceeds from bank borrowings	30,000	181,000	178,000
Repayment of notes payable and bank borrowings	(37,188)	(186,451)	(192,543)
Debt issuance costs		(1,506)
Net cash used in financing activities	(19,027)	(17,406)	(23,849)
Net change in cash and cash equivalents	(2,492)	121,906	(114)
Cash and cash equivalents:
Beginning of year	149,732	27,826	27,940
End of year	$ 147,240	$ 149,732	$ 27,826

Supplemental Cash Flow Informat

Supplemental Cash Flow Information	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Cash Flow, Supplemental Disclosures [Text Block]	Supplemental Cash Flow Information: - Interest paid amounted to $4.0 $4.4 $5.0 July 1, 2018, July 2, 2017 July 3, 2016, - The Company paid income taxes of approximately $5.2 $6.8 $13.4 July 1, 2018, July 2, 2017, July 3, 2016, See accompanying Notes to Consolidated Financial Statements.

Note 1 - Description of Busines

Note 1 - Description of Business	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Nature of Operations [Text Block]	Note 1. 1 800 40 1 800 100% The Company’s BloomNet® international floral wire service provides a broad range of quality products and value-added services designed to help professional florists grow their businesses profitably. The 1 800 1 800 SM

Note 2 - Significant Accounting

Note 2 - Significant Accounting Policies	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Organization, Consolidation, Basis of Presentation, Business Description and Accounting Policies [Text Block]	Note 2. Basis of Presentation The consolidated financial statements include the accounts of 1 800 2018, 2017 2016, 1%, Fiscal Year The Company’s fiscal year is a 52 53 June 30. 2018 2017, July 1, 2018 July 2, 2017, 52 2016, July 3, 2016, 53 . Use of Estimates The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates. Cash and Cash Equivalents Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three Inventories Inventories are valued at the lower of cost or market using the first first Property, Plant and Equipment Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Orchards in production, consisting of direct labor and materials, supervision and other items, are capitalized as part of capital projects in progress – orchards until the orchards produce fruit in commercial quantities. Upon attaining commercial levels of production, the capital investments in these orchards are recorded as land improvements. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively. The Company’s property, plant and equipment is depreciated using the following estimated lives: Building and building improvements (years) 10-40 Leasehold improvements (years) 3-10 Furniture, fixtures and production equipment (years) 3-10 Software (years) 3-7 Orchards in production and land improvements (years) 15-35 Property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may not Goodwill Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not fourth not may In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0” two 1” 2” 0 first not may not not” two The first 1” two no second 2” not 2 2, The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third first During fiscal years 2018, 2017 2016, 0 not not” Other Intangibles, net Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 16 not Definite-lived intangibles are reviewed for impairment whenever changes in circumstances or events may not The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth may not 0” 0 not may not not” third During fiscal years 2018, 2017 2016, 0 not not” Business Combinations The Company accounts for business combinations in accordance with ASC Topic 805, not 3 Deferred Catalog Costs The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion to actual sales from the corresponding catalogs over a period not 12 $3.0 $2.7 July 1, 2018 July 2, 2017 Investments The Company has certain investments in non-marketable equity instruments of private companies. The Company accounts for these investments using the equity method if they provide the Company the ability to exercise significant influence, but not 20% 50%, The Company’s equity method investment is comprised of an interest in Flores Online, a Sao Paulo, Brazil based internet floral and gift retailer, that the Company originally acquired on May 31, 2012. 24.9% $0.6 July 1, 2018 $1.0 July 2, 2017, July 1, 2018, July 2, 2017 July 3, 2016 $0.1 December 31, 2017, 5% 5% $0.1 December 31, 2017, $0.2 September 27, 2015, $1.7 2016. Investments in non-marketable equity instruments of private companies, where the Company does not $1.7 July 1, 2018 July 2, 2017, $1.5 Note 4. July 3, 2016, one $0.5 2016. The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see Note 10 ) Each reporting period, the Company uses available qualitative and quantitative information to evaluate its investments for impairment. When a decline in fair value, if any, is determined to be other-than-temporary, an impairment charge is recorded in the consolidated statement of operations. Concentration of Credit Risk Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ( $2.4 July 1, 2018 $1.8 July 2, 2017) Revenue Recognition Net revenues are generated by e-commerce operations from the Company’s online and telephonic sales channels as well as other operations (retail/wholesale) and primarily consist of the selling price of merchandise, service or outbound shipping charges, net of discounts, returns and credits. Net revenues are recognized primarily upon product delivery and do not Cost of Revenues Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third Marketing and Sales Marketing and sales expense consists primarily of advertising expenses, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities. The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs first $138.2 $137.5 $133.1 July 1, 2018, July 2, 2017 July 3, 2016, Technology and Development Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one three seven one S toc k-Based Compensation The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The cost associated with share-based awards that are subject solely to time-based vesting requirements is recognized over the awards’ service period for the entire award on a straight-line basis. The cost associated with performance-based equity awards is recognized for each tranche over the service period, based on an assessment of the likelihood that the applicable performance goals will be achieved. Derivatives and hedging The Company does not not July 1, 2018 July 2, 2017. Income Taxes The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets. The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not 50% not” Net Income Per Share Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period . Recent Accounting Pronouncements In May 2014, No. 2014 09, first June 30, 2019, not first 2019. In July 2015, No. 2015 11, 330 July 3, 2017. 2015 11 not In January 2016, No. 2016 01, June 30, 2019. not In February 2016, No. 2016 02, 842 June 28, 2020. In March 2016, No. 2016 09, No. 2016 09 No. 2016 09 2016 09, 2017. not 2017, not no not In June 2016, No. 2016 13, 326 2016 13 2016 13 July 4, 2021, In June 2016, 2016 15, 230 2016 15 June 30, 2019, not In January 2017, No. 2017 01, 805 2017 01 2017 01 June 30, 2019, not In January 2017, No. 2017 04, 350 two 2017 04, July 4, 2021, not In February 2017, No. 2017 05, 2017 05 June 30, 2019 may not In May 2017, No. 2017 09, 718 not 2017 09 June 30, 2019, not U.S. Tax Reform On December 22, 2017, 35% 21%. July 1, 2018, 28% 2018, 21% Note 11. On December 22, 2017, No. 118, 118” not may one Reclassifications Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Note 3 - Net Income Per Common

Note 3 - Net Income Per Common Share From Continuing Operations	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Earnings Per Share [Text Block]	Note 3 The following table sets forth the computation of basic and diluted net income per common share from continuing operations: Years Ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands, except per share data) Numerator: Net income $ 40,791 $ 44,041 $ 35,868 Less: Net loss attributable to noncontrolling interest - - (1,007 ) Net income attributable to 1-800-FLOWERS.COM, Inc. 40,791 44,041 36,875 Denominator: Weighted average shares outstanding 64,666 65,191 64,896 Effect of dilutive securities: Employee stock options (1) 1,580 1,519 1,294 Employee restricted stock awards 692 1,025 893 Total effect of dilutive securities 2,272 2,544 2,187 Adjusted weighted-average shares and assumed conversions 66,938 67,735 67,083 Net income per common share from continuing operations attributable to 1-800-FLOWERS.COM, Inc. Basic $ 0.63 $ 0.68 $ 0.57 Diluted $ 0.61 $ 0.65 $ 0.55 Note ( 1 0.0 0.0 0.1 July 1, 2018, July 2, 2017 July 3, 2016,

Note 4 - Dispositions

Note 4 - Dispositions	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Disposal Groups, Including Discontinued Operations, Disclosure [Text Block]	Note 4. On March 15, 2017, May May May”) $115.0 May 30, 2017, August 2017, $11.4 $14.6 The Company and Ferrero also entered into a transition services agreement whereby the Company will provide certain post-closing services to Ferrero and Fannie May 18 May, May Operating results of Fannie May May 30, 2017, 2017, May $85.6 not Disposition of Colonial Gifts Limited ("iFlorist") During October 2015, $1.5 not $2.0

Note 5 - Inventory

Note 5 - Inventory	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Inventory Disclosure [Text Block]	Note 5. The Company’s inventory, stated at cost, which is not July 1, 2018 July 2, 2017 (in thousands) Finished goods $ 33,930 $ 34,476 Work-in-process 17,575 11,933 Raw materials 37,320 29,453 Total inventory $ 88,825 $ 75,862

Note 6 - Goodwill and Intangibl

Note 6 - Goodwill and Intangible Assets	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Goodwill and Intangible Assets Disclosure [Text Block]	Note 6 The following table presents goodwill by segment and the related change in the net carrying amount: Consumer Floral BloomNet Wire Service Gourmet Foods & Gift Baskets Total Balance at July 3, 2016 $ 17,441 $ - $ 60,226 $ 77,667 Sale of Fannie May - - (15,077 ) (15,077 ) Balance at July 2, 2017 $ 17,441 $ - $ 45,149 $ 62,590 Balance at July 1, 2018 $ 17,441 $ - $ 45,149 $ 62,590 There were no July 1, 2018, July 2, 2017 July 3, 2016. The Company’s other intangible assets consist of the following: July 1, 2018 July 2, 2017 Amortization Period Gross Carrying Amount Accumulated Amortization Net Gross Carrying Amount Accumulated Amortization Net (in years) Intangible assets with determinable lives Investment in licenses 14-16 $ 7,420 $ 6,042 $ 1,378 $ 7,420 $ 5,937 $ 1,483 Customer lists 3-10 12,184 9,354 2,830 12,184 8,227 3,957 Other 5-14 2,946 2,172 774 2,946 2,045 901 Total intangible assets with determinable lives 22,550 17,568 4,982 22,550 16,209 6,341 Trademarks with indefinite lives 54,841 - 54,841 54,749 - 54,749 Total identifiable intangible assets $ 77,391 $ 17,568 $ 59,823 $ 77,299 $ 16,209 $ 61,090 Intangible assets with determinable lives are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset or asset group may not No July 1, 2018, July 2, 2017 July 3, 2016. The amortization of intangible assets for the years ended July 1, 2018, July 2, 2017 July 3, 2016 $1.4 $1.4 $1.9 2019 $0.7 2020 $0.6 2021 $0.6 2022 $0.5 2023 $0.5 $2.1

Note 7 - Property, Plant and Eq

Note 7 - Property, Plant and Equipment	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Property, Plant and Equipment Disclosure [Text Block]	Note 7. July 1, 2018 July 2, 2017 (in thousands) Land $ 30,789 $ 30,789 Orchards in production and land improvements 10,962 9,703 Building and building improvements 58,450 56,791 Leasehold improvements 12,997 11,950 Production equipment and furniture and fixtures 53,066 47,293 Computer and telecommunication equipment 46,925 45,026 Software 115,944 119,177 Capital projects in progress - orchards 10,789 9,971 Property, plant and equipment, gross 339,922 330,700 Accumulated depreciation and amortization (176,582 ) (169,319 ) Property, plant and equipment, net $ 163,340 $ 161,381 Depreciation expense for the years ended July 1, 2018, July 2, 2017 July 3, 2016 $31.3 $32.0 $30.5

Note 8 - Accrued Expenses

Note 8 - Accrued Expenses	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Accounts Payable, Accrued Liabilities, and Other Liabilities Disclosure, Current [Text Block]	Note 8. Accrued expenses consisted of the following: July 1, 2018 July 2, 2017 (in thousands) Payroll and employee benefits $ 19,244 $ 22,767 Deferred revenue 13,524 13,865 Accrued marketing expenses 12,472 11,974 Fannie May working capital adjustment - 8,500 Accrued florist payout 6,890 6,576 Other 21,169 26,524 Accrued Expenses $ 73,299 $ 90,206

Note 9 - Long-term Debt

Note 9 - Long-term Debt	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Debt Disclosure [Text Block]	Note 9 The Company’s current and long-term debt consists of the following: July 1, 2018 July 2, 2017 (in thousands) Revolver (1) $ - $ - Term Loan (1) 104,938 112,125 Deferred Financing Costs (2,608 ) (3,560 ) Total debt 102,330 108,565 Less: current maturities of long-term debt 10,063 7,188 Long-term debt $ 92,267 $ 101,377 ( 1 December 23, 2016, “2016 2016 September 30, 2014 $115.0 two December 23, 2021. 19 April 2, 2017, 5% 7.5% 10% 12.5% 15% $61.8 $200 $100 January 1 August 1, may For each borrowing under the 2016 may 1 0.75% 1.5%, 0.5% 1% 2 1.75% 2.5%, 2016 July 1, 2018. 2016 Future principal payments under the term loan are as follows: $10.1 2019, $12.9 2020, $15.8 2021, $66.1 2022

Note 10 - Fair Value Measuremen

Note 10 - Fair Value Measurements	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Fair Value Disclosures [Text Block]	Note 10 Cash and cash equivalents, trade and other receivables, accounts payable and accrued expenses are reflected in the consolidated balance sheets at carrying value, which approximates fair value due to the short-term nature of these instruments. Although no may may not may Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, in the principal or most advantageous market for the asset or liability, in an orderly transaction between market participants at the measurement date. The authoritative guidance for fair value measurements establishes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1 3 three Level 1 Valuations based on quoted prices in active markets for identical assets or liabilities that the entity has the ability to access. Level 2 Valuations based on quoted prices for similar assets or liabilities, quoted prices in markets that are not Level 3 Valuations based on inputs that are supported by little or no The following table presents by level, within the fair value hierarchy, financial assets and liabilities measured at fair value on a recurring basis: Carrying Value Fair Value Measurements Assets (Liabilities) Level 1 Level 2 Level 3 (in thousands) Assets (liabilities) as of July 1, 2018: Trading securities held in a “rabbi trust” (1) $ 9,368 $ 9,368 $ - $ - $ 9,368 $ 9,368 $ - $ - Assets (liabilities) as of July 2, 2017: Trading securities held in a “rabbi trust” (1) $ 6,916 $ 6,916 $ - $ - $ 6,916 $ 6,916 $ - $ - ( 1 The Company has established a Non-qualified Deferred Compensation Plan (the “NQDC Plan”) for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a “rabbi trust,” which is restricted for payment to participants of the NQDC Plan. Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in the “Other assets” line item, with the corresponding liability included in the “Other liabilities” line item in the consolidated balance sheets.

Note 11 - Income Taxes

Note 11 - Income Taxes	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Income Tax Disclosure [Text Block]	Note 11. Significant components of the income tax provision are as follows: Years ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Current provision: Federal $ 3,385 $ 11,859 $ 15,876 State 1,514 1,758 2,703 Foreign - - - Current income tax expense 4,899 13,617 18,579 Deferred provision (benefit): Federal (9,331 ) (1,563 ) (2,949 ) State 1,648 (90 ) (7 ) Foreign 15 4 (44 ) Deferred income tax (benefit) (7,668 ) (1,649 ) (3,000 ) Income tax expense (benefit) $ (2,769 ) $ 11,968 $ 15,579 A reconciliation of the U.S. federal statutory tax rate to the Company’s effective tax rate is as follows: Years ended July 1, 2018 July 2, 2017 July 3, 2016 Tax at U.S. statutory rates 28.0 % 35.0 % 35.0 % State income taxes, net of federal tax benefit 5.7 2.3 3.4 Valuation allowance change 2.6 14.9 1.3 Foreign rate differences - 0.1 (2.6 ) Deductible stock-based compensation (1.6 ) (1.6 ) (0.2 ) Domestic production deduction (2.0 ) (2.1 ) (2.6 ) Tax credits (2.5 ) (1.7 ) (4.2 ) Tax Act impact on deferred tax balance (1) (32.0 ) - - Return to provision (5.8 ) - (0.3 ) Tax effect of Fannie May disposition - (25.3 ) - Other, net 0.3 (0.2 ) 0.5 Effective tax rate (7.3 )% 21.4 % 30.3 % On December 22, 2017, 35% 21%. July 1, 2018 28% July 1, 2018, 21% ( 1 118 July 1, 2018, $12.2 35% 21%. not Pursuant to SAB 118, one 2019. Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The significant components of the Company's deferred income tax assets (liabilities) are as follows: Years ended July 1, 2018 July 2, 2017 (in thousands) Deferred income tax assets: Loss and credit carryforwards $ 11,286 $ 12,717 Accrued expenses and reserves 3,871 4,626 Stock-based compensation 1,344 2,565 Deferred compensation 1,711 1,950 Gross deferred income tax assets 18,212 21,858 Less: Valuation allowance (9,972 ) (11,772 ) Deferred tax assets, net 8,240 10,086 Deferred income tax liabilities: Other intangibles (14,983 ) (20,537 ) Tax in excess of book depreciation (19,457 ) (23,417 ) Deferred tax liabilities (34,440 ) (43,954 ) Net deferred income tax liabilities $ (26,200 ) $ (33,868 ) not not not July 1, 2018, $28.4 not 2022. $2.8 not 2034. The Company files income tax returns in the U.S. federal jurisdiction, various state jurisdictions, and various foreign countries. The Company is currently undergoing its U.S. federal examination for fiscal 2016, 2015 2017 2013. 2013 The Company’s policy is to recognize interest and penalties accrued on any unrecognized tax benefits as a component of income tax expense. At July 1, 2018, $0.6 no twelve

Note 12 - Capital Stock

Note 12 - Capital Stock	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Capital Stock Disclosure [Text Block]	Note 12. Holders of Class A common stock generally have the same rights as the holders of Class B common stock, except that holders of Class A common stock have one 10 may may one one one 2018 2017, 78,780 1,361,401 The Company has a stock repurchase plan through which purchases can be made from time to time in the open market and through privately negotiated transactions, subject to general market conditions. The repurchase program is financed utilizing available cash. In October 2016, $25 August 30, 2017, $30.0 $12.2 1,269,059 $10.7 1,120,706 $15.2 1,714,550 July 1, 2018, July 2, 2017 July 3, 2016, July 1, 2018, $20.0 The Company has stock options and restricted stock awards outstanding to participants under the 1 800 2003 October 22, 2009, October 28, 2011 September 14, 2016) (

Note 13 - Stock Based Compensat

Note 13 - Stock Based Compensation	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	Note 13. The Plan is administered by the Compensation Committee or such other Board committee (or the entire Board) as may July 1, 2018, 5.5 1999 The amounts of stock-based compensation expense recognized within operating income (*) in the periods presented are as follows: Years Ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands, except per share data) Stock options $ 429 $ 446 $ 432 Restricted stock awards 3,297 5,248 5,911 Total 3,726 5,694 6,343 Deferred income tax benefit 961 2,213 1,987 Stock-based compensation expense, net $ 2,765 $ 3,481 $ 4,356 Stock based compensation expense is recorded within the following line items of operating expenses: Years Ended July 1, 2018 July 2, 2017 (*) July 3, 2016 (in thousands) Marketing and sales $ 989 $ 1,624 $ 2,306 Technology and development 198 315 493 General and administrative 2,539 3,755 3,544 Total $ 3,726 $ 5,694 $ 6,343 Stock-based compensation expense has not Note 15. (*) Excludes approximately $0.4 May, May Stock Options The Company did not 2018, 2017 2016. July 1, 2018: Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term (years) Aggregate Intrinsic Value (000s) Outstanding beginning of period 2,127,734 $ 2.42 Granted - $ - Exercised (142,000 ) $ 2.49 Forfeited/Expired (17,500 ) $ 9.83 Outstanding end of period 1,968,234 $ 2.35 2.9 $ 20,077 Options vested or expected to vest at end of period 1,968,234 $ 2.35 2.9 $ 20,077 Exercisable at July 1, 2018 1,580,234 $ 2.29 2.8 $ 16,207 The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the difference between the Company’s closing stock price on the last trading day of fiscal 2018 July 1, 2018. July 1, 2018, July 2, 2017 July 3, 2016 $1.1 $0.5 $4.2 The following table summarizes information about stock options outstanding at July 1, 2018: Options Outstanding Options Exercisable Exercise Price Options Outstanding Weighted- Average Remaining Contractual Life (years) Weighted- Average Exercise Price Options Exercisable Weighted- Average Exercise Price $ 1.79 895,000 2.3 $ 1.79 770,000 $ 1.79 $ 2.22 – 2.44 32,000 1.5 $ 2.43 32,000 $ 2.43 $ 2.63 1,000,000 3.3 $ 2.63 750,000 $ 2.63 $ 3.26 – 10.20 41,234 4.7 $ 7.63 28,234 $ 6.94 1,968,234 2.9 $ 2.35 1,580,234 $ 2.29 As of July 1, 2018, not $0.4 1.0 Restricted Stock The Company grants shares of Common Stock to its employees that are subject to restrictions on transfer and risk of forfeiture until fulfillment of applicable service conditions and, in certain cases, holding periods (Restricted Stock). The following table summarizes the activity of non-vested restricted stock during the year ended July 1, 2018: Shares Weighted Average Grant Date Fair Value Non-vested – beginning of period 1,352,873 $ 7.44 Granted 921,473 $ 9.50 Vested (622,734 ) $ 7.87 Forfeited (683,339 ) $ 9.46 Non-vested - end of period 968,273 $ 7.70 The fair value of non-vested shares is determined based on the closing stock price on the grant date. As of July 1, 2018, $4.3 1.8

Note 14 - Employee Retirement P

Note 14 - Employee Retirement Plans	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Pension and Other Postretirement Benefits Disclosure [Text Block]	Note 14. The Company has a 401 21 one may 401 not may 2018, 2017 2016. The Company also has a nonqualified supplemental deferred compensation plan for certain executives pursuant to Section 409A 1% 100% December 31, 2016, 50% $2,500. January 1, 2017, July 1, 2018 July 2, 2017, $9.4 $6.9 July 2, 2017 July 3, 2016 $0.1 $0.8 $1.0 $0.1 July 1, 2018, July 2, 2017 July 3, 2016,

Note 15 - Business Segments

Note 15 - Business Segments	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Segment Reporting Disclosure [Text Block]	Note 15. The Company’s management reviews the results of the Company’s operations by the following three • 1 800 • BloomNet Wire Service, and • Gourmet Foods & Gift Baskets Segment performance is measured based on contribution margin, which includes only the direct controllable revenue and operating expenses of the segments. As such, management’s measure of profitability for these segments does not not Years ended Net revenues July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Net revenues: 1-800-Flowers.com Consumer Floral $ 457,460 $ 437,132 $ 418,492 BloomNet Wire Service 89,569 87,700 85,483 Gourmet Foods & Gift Baskets 605,523 670,677 670,453 Corporate 1,114 1,102 1,066 Intercompany eliminations (1,745 ) (2,986 ) (2,470 ) Total net revenues $ 1,151,921 $ 1,193,625 $ 1,173,024 Years ended Operating Income from Continuing Operations July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Segment Contribution Margin: 1-800-Flowers.com Consumer Floral $ 50,808 $ 51,860 $ 50,773 BloomNet Wire Service 31,683 32,383 30,629 Gourmet Foods & Gift Baskets 70,927 77,312 79,398 Segment Contribution Margin Subtotal 153,418 161,555 160,800 Corporate (a) (79,901 ) (81,820 ) (85,134 ) Depreciation and amortization (32,469 ) (33,376 ) (32,384 ) Operating income $ 41,048 $ 46,359 $ 43,282 (a) Corporate expenses consist of the Company’s enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company’s infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not

Note 16 - Commitments and Conti

Note 16 - Commitments and Contingencies	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Commitments and Contingencies Disclosure [Text Block]	Note 16 Leases The Company currently leases office, store facilities, and equipment under various leases through fiscal 2030. As of July 1, 2018, one Operating Leases (in thousands) 2019 $ 15,722 2020 11,615 2021 10,020 2022 8,880 2023 8,596 Thereafter 43,189 Total minimum lease payments $ 98,022 At July 1, 2018, $3.8 $25.7 $32.6 $34.3 July 1, 2018, July 2, 2017 July 3, 2016, Other Commitments The Company’s purchase commitments consist primarily of inventory, equipment and technology (hardware and software) purchase orders made in the ordinary course of business, most of which have terms less than one July 1, 2018, one $3.5 The Company had approximately $1.8 July 1, 2018. Litigation There are various claims, lawsuits, and pending actions against the Company and its subsidiaries incident to the operations of its businesses. It is the opinion of management, after consultation with counsel, that the ultimate resolution of such claims, lawsuits and pending actions will not

Note 17 - Fire at the Fannie Ma

Note 17 - Fire at the Fannie May Warehouse and Distribution Facility	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
Nonrecurring Items [Text Block]	Note 17 . May On November 27, 2014, not 2014 May During fiscal 2016, May $55.0 $29.6 $5.8 third 2016. $19.6 July 3, 2016. The following table reflects the costs related to the fire and the insurance recovery and associated gain as of July 3, 2016: Fire-related Insurance Recovery (in thousands) Loss on inventory $ 29,587 Other fire related costs 5,802 Total fire related costs 35,389 Less: fire related insurance recoveries (55,000 ) Fire related gain $ (19,611 )

Schedule II - Valuation and Qua

Schedule II - Valuation and Qualifying Accounts	12 Months Ended
	Jul. 01, 2018
Notes to Financial Statements
SEC Schedule, 12-09, Schedule of Valuation and Qualifying Accounts Disclosure [Text Block]	1 800 Schedule II Additions Description Balance at Beginning of Period Charged to Costs and Expenses Charged to Other Accounts ‑ Describe Deductions ‑ Describe (a) Balance at End of Period Reserves and allowances deducted from asset accounts: Reserve for estimated doubtful accounts-accounts/notes receivable Year Ended July 1, 2018 $ 1,846,000 $ 1,068,000 $ - $ (496,000 ) $ 2,418,000 Year Ended July 2, 2017 $ 2,104,000 $ 1,158,000 $ - $ (1,416,000 ) $ 1,846,000 Year Ended July 3, 2016 $ 2,235,000 $ 1,278,000 $ - $ (1,409,000 ) $ 2,104,000 (a) Reduction in reserve due to write-off of accounts/notes receivable balances.

Significant Accounting Policies

Significant Accounting Policies (Policies)	12 Months Ended
	Jul. 01, 2018
Accounting Policies [Abstract]
Consolidation, Policy [Policy Text Block]	Basis of Presentation The consolidated financial statements include the accounts of 1 800 2018, 2017 2016, 1%,
Fiscal Period, Policy [Policy Text Block]	Fiscal Year The Company’s fiscal year is a 52 53 June 30. 2018 2017, July 1, 2018 July 2, 2017, 52 2016, July 3, 2016, 53 .
Use of Estimates, Policy [Policy Text Block]	Use of Estimates The preparation of financial statements in conformity with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the amounts reported in the financial statements and accompanying notes. Actual results could differ from those estimates.
Cash and Cash Equivalents, Policy [Policy Text Block]	Cash and Cash Equivalents Cash and cash equivalents consist of demand deposits with banks, highly liquid money market funds, United States government securities, overnight repurchase agreements and commercial paper with maturities of three
Inventory, Policy [Policy Text Block]	Inventories Inventories are valued at the lower of cost or market using the first first
Property, Plant and Equipment, Policy [Policy Text Block]	Property, Plant and Equipment Property, plant and equipment are stated at cost less accumulated depreciation and amortization. Depreciation expense is computed using the straight-line method over the assets’ estimated useful lives. Amortization of leasehold improvements and capital leases is computed using the straight-line method over the shorter of the estimated useful lives and the initial lease terms. The Company capitalizes certain internal and external costs incurred to acquire or develop internal-use software. Capitalized software costs are amortized on a straight-line basis over the estimated useful life of the software. Orchards in production, consisting of direct labor and materials, supervision and other items, are capitalized as part of capital projects in progress – orchards until the orchards produce fruit in commercial quantities. Upon attaining commercial levels of production, the capital investments in these orchards are recorded as land improvements. Estimated useful lives are periodically reviewed, and where appropriate, changes are made prospectively. The Company’s property, plant and equipment is depreciated using the following estimated lives: Building and building improvements (years) 10-40 Leasehold improvements (years) 3-10 Furniture, fixtures and production equipment (years) 3-10 Software (years) 3-7 Orchards in production and land improvements (years) 15-35 Property, plant and equipment are reviewed for impairment whenever changes in circumstances or events may not
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]	Goodwill Goodwill represents the excess of the purchase price over the fair value of the net assets acquired in each business combination, with the carrying value of the Company’s goodwill allocated to its reporting units, in accordance with the acquisition method of accounting. Goodwill is not fourth not may In applying the goodwill impairment test, the Company has the option to perform a qualitative test (also known as “Step 0” two 1” 2” 0 first not may not not” two The first 1” two no second 2” not 2 2, The Company generally estimates the fair value of a reporting unit using an equal weighting of the income and market approaches. The Company uses industry accepted valuation models and set criteria that are reviewed and approved by various levels of management and, in certain instances, the Company engages third first During fiscal years 2018, 2017 2016, 0 not not”
Goodwill and Intangible Assets, Intangible Assets, Policy [Policy Text Block]	Other Intangibles, net Other intangibles consist of definite-lived intangible assets (such as investment in licenses, customer lists, and others) and indefinite-lived intangible assets (such as acquired trade names and trademarks). The cost of definite-lived intangible assets is amortized to reflect the pattern of economic benefits consumed, over the estimated periods benefited, ranging from 3 16 not Definite-lived intangibles are reviewed for impairment whenever changes in circumstances or events may not The Company tests indefinite-lived intangible assets for impairment at least annually, during the fourth may not 0” 0 not may not not” third During fiscal years 2018, 2017 2016, 0 not not”
Business Combinations Policy [Policy Text Block]	Business Combinations The Company accounts for business combinations in accordance with ASC Topic 805, not 3
Deferred Charges, Policy [Policy Text Block]	Deferred Catalog Costs The Company capitalizes the costs of producing and distributing its catalogs. These costs are amortized in direct proportion to actual sales from the corresponding catalogs over a period not 12 $3.0 $2.7 July 1, 2018 July 2, 2017
Investment, Policy [Policy Text Block]	Investments The Company has certain investments in non-marketable equity instruments of private companies. The Company accounts for these investments using the equity method if they provide the Company the ability to exercise significant influence, but not 20% 50%, The Company’s equity method investment is comprised of an interest in Flores Online, a Sao Paulo, Brazil based internet floral and gift retailer, that the Company originally acquired on May 31, 2012. 24.9% $0.6 July 1, 2018 $1.0 July 2, 2017, July 1, 2018, July 2, 2017 July 3, 2016 $0.1 December 31, 2017, 5% 5% $0.1 December 31, 2017, $0.2 September 27, 2015, $1.7 2016. Investments in non-marketable equity instruments of private companies, where the Company does not $1.7 July 1, 2018 July 2, 2017, $1.5 Note 4. July 3, 2016, one $0.5 2016. The Company also holds certain trading securities associated with its Non-Qualified Deferred Compensation Plan (“NQDC Plan”). These investments are measured using quoted market prices at the reporting date and are included within the “Other assets” line item in the consolidated balance sheets (see Note 10 ) Each reporting period, the Company uses available qualitative and quantitative information to evaluate its investments for impairment. When a decline in fair value, if any, is determined to be other-than-temporary, an impairment charge is recorded in the consolidated statement of operations.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	Concentration of Credit Risk Financial instruments that potentially subject the Company to significant concentrations of credit risk consist principally of cash and cash equivalents and accounts receivable. The Company maintains cash and cash equivalents with high quality financial institutions. Concentration of credit risk with respect to accounts receivable is limited due to the Company's large number of customers and their dispersion throughout the United States, and the fact that a substantial portion of receivables are related to balances owed by major credit card companies. Allowances relating to consumer, corporate and franchise accounts receivable ( $2.4 July 1, 2018 $1.8 July 2, 2017)
Revenue Recognition, Policy [Policy Text Block]	Revenue Recognition Net revenues are generated by e-commerce operations from the Company’s online and telephonic sales channels as well as other operations (retail/wholesale) and primarily consist of the selling price of merchandise, service or outbound shipping charges, net of discounts, returns and credits. Net revenues are recognized primarily upon product delivery and do not
Cost of Sales, Policy [Policy Text Block]	Cost of Revenues Cost of revenues consists primarily of florist fulfillment costs (fees paid directly to florists), the cost of floral and non-floral merchandise sold from inventory or through third
Selling, General and Administrative Expenses, Policy [Policy Text Block]	Marketing and Sales Marketing and sales expense consists primarily of advertising expenses, catalog costs, online portal and search expenses, retail store and fulfillment operations (other than costs included in cost of revenues), and customer service center expenses, as well as the operating expenses of the Company’s departments engaged in marketing, selling and merchandising activities. The Company expenses all advertising costs, with the exception of catalog costs (see Deferred Catalog Costs first $138.2 $137.5 $133.1 July 1, 2018, July 2, 2017 July 3, 2016,
Research, Development, and Computer Software, Policy [Policy Text Block]	Technology and Development Technology and development expense consists primarily of payroll and operating expenses of the Company’s information technology group, costs associated with its websites, including hosting, content development and maintenance and support costs related to the Company’s order entry, customer service, fulfillment and database systems. Costs associated with the acquisition or development of software for internal use are capitalized if the software is expected to have a useful life beyond one three seven one
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	S toc k-Based Compensation The Company records compensation expense associated with restricted stock awards and other forms of equity compensation based upon the fair value of stock-based awards as measured at the grant date. The cost associated with share-based awards that are subject solely to time-based vesting requirements is recognized over the awards’ service period for the entire award on a straight-line basis. The cost associated with performance-based equity awards is recognized for each tranche over the service period, based on an assessment of the likelihood that the applicable performance goals will be achieved.
Derivatives, Policy [Policy Text Block]	Derivatives and hedging The Company does not not July 1, 2018 July 2, 2017.
Income Tax, Policy [Policy Text Block]	Income Taxes The Company uses the asset and liability method to account for income taxes. The Company has established deferred tax assets and liabilities for temporary differences between the financial reporting bases and the income tax bases of its assets and liabilities at enacted tax rates expected to be in effect when such assets or liabilities are realized or settled. The Company recognizes as a deferred tax asset, the tax benefits associated with losses related to operations. Realization of these deferred tax assets assumes that we will be able to generate sufficient future taxable income so that these assets will be realized. The factors that the Company considers in assessing the likelihood of realization include the forecast of future taxable income and available tax planning strategies that could be implemented to realize the deferred tax assets. The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not 50% not”
Earnings Per Share, Policy [Policy Text Block]	Net Income Per Share Basic net income per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted net income per share is computed using the weighted-average number of common and dilutive common equivalent shares (consisting primarily of employee stock options and unvested restricted stock awards) outstanding during the period .
New Accounting Pronouncements, Policy [Policy Text Block]	Recent Accounting Pronouncements In May 2014, No. 2014 09, first June 30, 2019, not first 2019. In July 2015, No. 2015 11, 330 July 3, 2017. 2015 11 not In January 2016, No. 2016 01, June 30, 2019. not In February 2016, No. 2016 02, 842 June 28, 2020. In March 2016, No. 2016 09, No. 2016 09 No. 2016 09 2016 09, 2017. not 2017, not no not In June 2016, No. 2016 13, 326 2016 13 2016 13 July 4, 2021, In June 2016, 2016 15, 230 2016 15 June 30, 2019, not In January 2017, No. 2017 01, 805 2017 01 2017 01 June 30, 2019, not In January 2017, No. 2017 04, 350 two 2017 04, July 4, 2021, not In February 2017, No. 2017 05, 2017 05 June 30, 2019 may not In May 2017, No. 2017 09, 718 not 2017 09 June 30, 2019, not U.S. Tax Reform On December 22, 2017, 35% 21%. July 1, 2018, 28% 2018, 21% Note 11. On December 22, 2017, No. 118, 118” not may one
Reclassification, Policy [Policy Text Block]	Reclassifications Certain balances in the prior fiscal years have been reclassified to conform to the presentation in the current fiscal year.

Note 2 - Significant Accounti28

Note 2 - Significant Accounting Policies (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Property Plant and Equipment Estimated Useful Lives [Table Text Block]	Building and building improvements (years) 10-40 Leasehold improvements (years) 3-10 Furniture, fixtures and production equipment (years) 3-10 Software (years) 3-7 Orchards in production and land improvements (years) 15-35

Note 3 - Net Income Per Commo29

Note 3 - Net Income Per Common Share From Continuing Operations (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	Years Ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands, except per share data) Numerator: Net income $ 40,791 $ 44,041 $ 35,868 Less: Net loss attributable to noncontrolling interest - - (1,007 ) Net income attributable to 1-800-FLOWERS.COM, Inc. 40,791 44,041 36,875 Denominator: Weighted average shares outstanding 64,666 65,191 64,896 Effect of dilutive securities: Employee stock options (1) 1,580 1,519 1,294 Employee restricted stock awards 692 1,025 893 Total effect of dilutive securities 2,272 2,544 2,187 Adjusted weighted-average shares and assumed conversions 66,938 67,735 67,083 Net income per common share from continuing operations attributable to 1-800-FLOWERS.COM, Inc. Basic $ 0.63 $ 0.68 $ 0.57 Diluted $ 0.61 $ 0.65 $ 0.55

Note 5 - Inventory (Tables)

Note 5 - Inventory (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Inventory, Current [Table Text Block]	July 1, 2018 July 2, 2017 (in thousands) Finished goods $ 33,930 $ 34,476 Work-in-process 17,575 11,933 Raw materials 37,320 29,453 Total inventory $ 88,825 $ 75,862

Note 6 - Goodwill and Intangi31

Note 6 - Goodwill and Intangible Assets (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Goodwill [Table Text Block]	Consumer Floral BloomNet Wire Service Gourmet Foods & Gift Baskets Total Balance at July 3, 2016 $ 17,441 $ - $ 60,226 $ 77,667 Sale of Fannie May - - (15,077 ) (15,077 ) Balance at July 2, 2017 $ 17,441 $ - $ 45,149 $ 62,590 Balance at July 1, 2018 $ 17,441 $ - $ 45,149 $ 62,590
Schedule of Finite-Lived and Indefinite-Lived Intangible Assets by Major Class [Table Text Block]	July 1, 2018 July 2, 2017 Amortization Period Gross Carrying Amount Accumulated Amortization Net Gross Carrying Amount Accumulated Amortization Net (in years) Intangible assets with determinable lives Investment in licenses 14-16 $ 7,420 $ 6,042 $ 1,378 $ 7,420 $ 5,937 $ 1,483 Customer lists 3-10 12,184 9,354 2,830 12,184 8,227 3,957 Other 5-14 2,946 2,172 774 2,946 2,045 901 Total intangible assets with determinable lives 22,550 17,568 4,982 22,550 16,209 6,341 Trademarks with indefinite lives 54,841 - 54,841 54,749 - 54,749 Total identifiable intangible assets $ 77,391 $ 17,568 $ 59,823 $ 77,299 $ 16,209 $ 61,090

Note 7 - Property, Plant and 32

Note 7 - Property, Plant and Equipment (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Property, Plant and Equipment [Table Text Block]	July 1, 2018 July 2, 2017 (in thousands) Land $ 30,789 $ 30,789 Orchards in production and land improvements 10,962 9,703 Building and building improvements 58,450 56,791 Leasehold improvements 12,997 11,950 Production equipment and furniture and fixtures 53,066 47,293 Computer and telecommunication equipment 46,925 45,026 Software 115,944 119,177 Capital projects in progress - orchards 10,789 9,971 Property, plant and equipment, gross 339,922 330,700 Accumulated depreciation and amortization (176,582 ) (169,319 ) Property, plant and equipment, net $ 163,340 $ 161,381

Note 8 - Accrued Expenses (Tabl

Note 8 - Accrued Expenses (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Accrued Liabilities [Table Text Block]	July 1, 2018 July 2, 2017 (in thousands) Payroll and employee benefits $ 19,244 $ 22,767 Deferred revenue 13,524 13,865 Accrued marketing expenses 12,472 11,974 Fannie May working capital adjustment - 8,500 Accrued florist payout 6,890 6,576 Other 21,169 26,524 Accrued Expenses $ 73,299 $ 90,206

Note 9 - Long-term Debt (Tables

Note 9 - Long-term Debt (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Debt [Table Text Block]	July 1, 2018 July 2, 2017 (in thousands) Revolver (1) $ - $ - Term Loan (1) 104,938 112,125 Deferred Financing Costs (2,608 ) (3,560 ) Total debt 102,330 108,565 Less: current maturities of long-term debt 10,063 7,188 Long-term debt $ 92,267 $ 101,377

Note 10 - Fair Value Measurem35

Note 10 - Fair Value Measurements (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Fair Value, Assets and Liabilities Measured on Recurring Basis [Table Text Block]	Carrying Value Fair Value Measurements Assets (Liabilities) Level 1 Level 2 Level 3 (in thousands) Assets (liabilities) as of July 1, 2018: Trading securities held in a “rabbi trust” (1) $ 9,368 $ 9,368 $ - $ - $ 9,368 $ 9,368 $ - $ - Assets (liabilities) as of July 2, 2017: Trading securities held in a “rabbi trust” (1) $ 6,916 $ 6,916 $ - $ - $ 6,916 $ 6,916 $ - $ -

Note 11 - Income Taxes (Tables)

Note 11 - Income Taxes (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	Years ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Current provision: Federal $ 3,385 $ 11,859 $ 15,876 State 1,514 1,758 2,703 Foreign - - - Current income tax expense 4,899 13,617 18,579 Deferred provision (benefit): Federal (9,331 ) (1,563 ) (2,949 ) State 1,648 (90 ) (7 ) Foreign 15 4 (44 ) Deferred income tax (benefit) (7,668 ) (1,649 ) (3,000 ) Income tax expense (benefit) $ (2,769 ) $ 11,968 $ 15,579
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	Years ended July 1, 2018 July 2, 2017 July 3, 2016 Tax at U.S. statutory rates 28.0 % 35.0 % 35.0 % State income taxes, net of federal tax benefit 5.7 2.3 3.4 Valuation allowance change 2.6 14.9 1.3 Foreign rate differences - 0.1 (2.6 ) Deductible stock-based compensation (1.6 ) (1.6 ) (0.2 ) Domestic production deduction (2.0 ) (2.1 ) (2.6 ) Tax credits (2.5 ) (1.7 ) (4.2 ) Tax Act impact on deferred tax balance (1) (32.0 ) - - Return to provision (5.8 ) - (0.3 ) Tax effect of Fannie May disposition - (25.3 ) - Other, net 0.3 (0.2 ) 0.5 Effective tax rate (7.3 )% 21.4 % 30.3 %
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	Years ended July 1, 2018 July 2, 2017 (in thousands) Deferred income tax assets: Loss and credit carryforwards $ 11,286 $ 12,717 Accrued expenses and reserves 3,871 4,626 Stock-based compensation 1,344 2,565 Deferred compensation 1,711 1,950 Gross deferred income tax assets 18,212 21,858 Less: Valuation allowance (9,972 ) (11,772 ) Deferred tax assets, net 8,240 10,086 Deferred income tax liabilities: Other intangibles (14,983 ) (20,537 ) Tax in excess of book depreciation (19,457 ) (23,417 ) Deferred tax liabilities (34,440 ) (43,954 ) Net deferred income tax liabilities $ (26,200 ) $ (33,868 )

Note 13 - Stock Based Compens37

Note 13 - Stock Based Compensation (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Compensation Cost for Share-based Payment Arrangements, Allocation of Share-based Compensation Costs by Plan [Table Text Block]	Years Ended July 1, 2018 July 2, 2017 July 3, 2016 (in thousands, except per share data) Stock options $ 429 $ 446 $ 432 Restricted stock awards 3,297 5,248 5,911 Total 3,726 5,694 6,343 Deferred income tax benefit 961 2,213 1,987 Stock-based compensation expense, net $ 2,765 $ 3,481 $ 4,356
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table Text Block]	Years Ended July 1, 2018 July 2, 2017 (*) July 3, 2016 (in thousands) Marketing and sales $ 989 $ 1,624 $ 2,306 Technology and development 198 315 493 General and administrative 2,539 3,755 3,544 Total $ 3,726 $ 5,694 $ 6,343
Share-based Compensation, Stock Options, Activity [Table Text Block]	Options Weighted Average Exercise Price Weighted Average Remaining Contractual Term (years) Aggregate Intrinsic Value (000s) Outstanding beginning of period 2,127,734 $ 2.42 Granted - $ - Exercised (142,000 ) $ 2.49 Forfeited/Expired (17,500 ) $ 9.83 Outstanding end of period 1,968,234 $ 2.35 2.9 $ 20,077 Options vested or expected to vest at end of period 1,968,234 $ 2.35 2.9 $ 20,077 Exercisable at July 1, 2018 1,580,234 $ 2.29 2.8 $ 16,207
Schedule of Share-based Compensation, Shares Authorized under Stock Option Plans, by Exercise Price Range [Table Text Block]	Options Outstanding Options Exercisable Exercise Price Options Outstanding Weighted- Average Remaining Contractual Life (years) Weighted- Average Exercise Price Options Exercisable Weighted- Average Exercise Price $ 1.79 895,000 2.3 $ 1.79 770,000 $ 1.79 $ 2.22 – 2.44 32,000 1.5 $ 2.43 32,000 $ 2.43 $ 2.63 1,000,000 3.3 $ 2.63 750,000 $ 2.63 $ 3.26 – 10.20 41,234 4.7 $ 7.63 28,234 $ 6.94 1,968,234 2.9 $ 2.35 1,580,234 $ 2.29
Schedule of Nonvested Share Activity [Table Text Block]	Shares Weighted Average Grant Date Fair Value Non-vested – beginning of period 1,352,873 $ 7.44 Granted 921,473 $ 9.50 Vested (622,734 ) $ 7.87 Forfeited (683,339 ) $ 9.46 Non-vested - end of period 968,273 $ 7.70

Note 15 - Business Segments (Ta

Note 15 - Business Segments (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Segment Reporting Information, by Segment [Table Text Block]	Years ended Net revenues July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Net revenues: 1-800-Flowers.com Consumer Floral $ 457,460 $ 437,132 $ 418,492 BloomNet Wire Service 89,569 87,700 85,483 Gourmet Foods & Gift Baskets 605,523 670,677 670,453 Corporate 1,114 1,102 1,066 Intercompany eliminations (1,745 ) (2,986 ) (2,470 ) Total net revenues $ 1,151,921 $ 1,193,625 $ 1,173,024 Years ended Operating Income from Continuing Operations July 1, 2018 July 2, 2017 July 3, 2016 (in thousands) Segment Contribution Margin: 1-800-Flowers.com Consumer Floral $ 50,808 $ 51,860 $ 50,773 BloomNet Wire Service 31,683 32,383 30,629 Gourmet Foods & Gift Baskets 70,927 77,312 79,398 Segment Contribution Margin Subtotal 153,418 161,555 160,800 Corporate (a) (79,901 ) (81,820 ) (85,134 ) Depreciation and amortization (32,469 ) (33,376 ) (32,384 ) Operating income $ 41,048 $ 46,359 $ 43,282

Note 16 - Commitments and Con39

Note 16 - Commitments and Contingencies (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Schedule of Future Minimum Rental Payments for Operating Leases [Table Text Block]	Operating Leases (in thousands) 2019 $ 15,722 2020 11,615 2021 10,020 2022 8,880 2023 8,596 Thereafter 43,189 Total minimum lease payments $ 98,022

Note 17 - Fire at the Fannie 40

Note 17 - Fire at the Fannie May Warehouse and Distribution Facility (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Business Insurance Recoveries [Table Text Block]	Fire-related Insurance Recovery (in thousands) Loss on inventory $ 29,587 Other fire related costs 5,802 Total fire related costs 35,389 Less: fire related insurance recoveries (55,000 ) Fire related gain $ (19,611 )

Schedule II - Valuation and Q41

Schedule II - Valuation and Qualifying Accounts (Tables)	12 Months Ended
	Jul. 01, 2018
Notes Tables
Allowance for Credit Losses on Financing Receivables [Table Text Block]	Additions Description Balance at Beginning of Period Charged to Costs and Expenses Charged to Other Accounts ‑ Describe Deductions ‑ Describe (a) Balance at End of Period Reserves and allowances deducted from asset accounts: Reserve for estimated doubtful accounts-accounts/notes receivable Year Ended July 1, 2018 $ 1,846,000 $ 1,068,000 $ - $ (496,000 ) $ 2,418,000 Year Ended July 2, 2017 $ 2,104,000 $ 1,158,000 $ - $ (1,416,000 ) $ 1,846,000 Year Ended July 3, 2016 $ 2,235,000 $ 1,278,000 $ - $ (1,409,000 ) $ 2,104,000 (a) Reduction in reserve due to write-off of accounts/notes receivable balances.

Supplemental Cash Flow Inform42

Supplemental Cash Flow Information (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Interest Paid, Including Capitalized Interest, Operating and Investing Activities, Total	$ 4	$ 4.4	$ 5
Income Taxes Paid, Net, Total	$ 5.2	$ 6.8	$ 13.4

Note 1 - Description of Busin43

Note 1 - Description of Business (Details Textual)	12 Months Ended
	Jul. 01, 2018
Minimum Period Over Which Gifts Have Been Provided to Customers	40 years
Percentage of Satisfaction Guaranteed	100.00%

Note 2 - Significant Accounti44

Note 2 - Significant Accounting Policies (Details Textual) - USD ($) $ in Thousands	3 Months Ended		12 Months Ended
	Dec. 31, 2017	Sep. 27, 2015	Jun. 30, 2019	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Prepaid Catalog Expenses Current				$ 3,000	$ 2,700
Minimum Percentage Likelihood of Tax Benefit Realized Upon Statement of Tax Position to be Recognized				20.00%
Maximum Percentage Likelihood of Tax Benefit Realized Upon Statement of Tax Position to be Recognized				50.00%
Cost Method Investments				$ 1,700	1,700
Equity Method Investment, Other than Temporary Impairment						$ 2,278
Allowance for Doubtful Accounts Receivable, Current, Ending Balance				2,400	1,800
Advertising Expense				$ 138,200	$ 137,500	$ 133,100
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent				28.00%	35.00%	35.00%
Scenario, Forecast [Member]
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent			21.00%
Other Income (Expense), Net [Member]
Cost-method Investments, Other than Temporary Impairment						$ 500
Flores Online [Member]
Equity Method Investment, Ownership Percentage				24.90%
Equity Method Investments				$ 600	$ 1,000
Income (Loss) from Equity Method Investments, Total				100	100	$ 100
Percentage of Equity Method Investment Transferred to a Cost Method Investment	5.00%
Equity Method Investment, Other than Temporary Impairment		$ 1,700
Flores Online [Member] | Other Income (Expense), Net [Member]
Equity Method Investment, Other than Temporary Impairment	$ 200
Isabella Flores [Member]
Cost Method Investment, Ownership Percentage	5.00%
Cost Method Investments				100
Euroflorist [Member]
Cost Method Investments				$ 1,500	$ 1,500
Minimum [Member]
Finite-Lived Intangible Asset, Useful Life				3 years
Minimum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life				3 years
Maximum [Member]
Finite-Lived Intangible Asset, Useful Life				16 years
Maximum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life				7 years
International Sources [Member]
Revenue Net Percent				1.00%	1.00%	1.00%

Note 2 - Significant Accounti45

Note 2 - Significant Accounting Policies - Property, Plant and Equipment (Details)	12 Months Ended
	Jul. 01, 2018
Minimum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Minimum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	3 years
Minimum [Member] | Orchards in Production and Land Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	15 years
Maximum [Member] | Building and Building Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	40 years
Maximum [Member] | Leasehold Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Maximum [Member] | Furniture and Fixtures [Member]
Property, Plant and Equipment, Useful Life (Year)	10 years
Maximum [Member] | Software and Software Development Costs [Member]
Property, Plant and Equipment, Useful Life (Year)	7 years
Maximum [Member] | Orchards in Production and Land Improvements [Member]
Property, Plant and Equipment, Useful Life (Year)	35 years

Note 3 - Net Income Per Commo46

Note 3 - Net Income Per Common Share From Continuing Operations (Details Textual) - shares	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	0	0	100,000

Note 3 - Net Income Per Commo47

Note 3 - Net Income Per Common Share From Continuing Operations - Computation of Basic and Diluted Net Income (Loss) Per Common Share (Details) - USD ($) $ / shares in Units, shares in Thousands, $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Net income	$ 40,791	$ 44,041	$ 35,868
Less: Net loss attributable to noncontrolling interest			(1,007)
Net income attributable to 1-800-FLOWERS.COM, Inc.	$ 40,791	$ 44,041	$ 36,875
Weighted average shares outstanding (in shares)	64,666	65,191	64,896
Effect of dilutive securities (in shares)	2,272	2,544	2,187
Adjusted weighted-average shares and assumed conversions (in shares)	66,938	67,735	67,083
Basic (in dollars per share)	$ 0.63	$ 0.68	$ 0.57
Diluted (in dollars per share)	$ 0.61	$ 0.65	$ 0.55
Employee Stock Option [Member]
Effect of dilutive securities (in shares)	1,580	1,519	1,294
Restricted Stock [Member]
Effect of dilutive securities (in shares)	692	1,025	893

Note 4 - Dispositions (Details

Note 4 - Dispositions (Details Textual) - USD ($) $ in Thousands	1 Months Ended		3 Months Ended	12 Months Ended
	Aug. 31, 2017	Oct. 31, 2015	Jul. 02, 2017	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016	Mar. 15, 2017
Gain (Loss) on Disposition of Business					$ 14,607
Fannie May [Member]
Disposal Group, Including Discontinued Operation, Period of Post-closing Services			1 year 180 days
Disposal Group, Including Discontinued Operation, Revenue					$ 85,600
Fannie May [Member] | Other Nonoperating Income (Expense) [Member]
Gain (Loss) on Disposition of Business			$ 14,600
Fannie May [Member] | Ferrero [Member]
Disposal Group, Including Discontinued Operation, Consideration							$ 115,000
Working Capital Adjustment in Disposition of Business	$ (11,400)
Euroflorist [Member]
Disposal Group, Including Discontinued Operation, Consideration		$ 1,500
iFlorist [Member]
Gain (Loss) on Disposition of Business		$ (2,000)

Note 5 - Inventory - Summary of

Note 5 - Inventory - Summary of Inventory (Details) - USD ($) $ in Thousands	Jul. 01, 2018	Jul. 02, 2017
Finished goods	$ 33,930	$ 34,476
Work-in-process	17,575	11,933
Raw materials	37,320	29,453
Total inventory	$ 88,825	$ 75,862

Note 6 - Goodwill and Intangi50

Note 6 - Goodwill and Intangible Assets (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Goodwill and Intangible Asset Impairment, Total	$ 0	$ 0	$ 0
Amortization of Intangible Assets, Total	1,400	$ 1,400	$ 1,900
Finite-Lived Intangible Assets, Amortization Expense, Next Twelve Months	700
Finite-Lived Intangible Assets, Amortization Expense, Year Two	600
Finite-Lived Intangible Assets, Amortization Expense, Year Three	600
Finite-Lived Intangible Assets, Amortization Expense, Year Four	500
Finite-Lived Intangible Assets, Amortization Expense, Year Five	500
Finite-Lived Intangible Assets, Amortization Expense, after Year Five	$ 2,100

Note 6 - Goodwill and Intangi51

Note 6 - Goodwill and Intangible Assets - Goodwill by Segment (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 02, 2017	Jul. 01, 2018
Balance	$ 77,667
Sale of Fannie May	(15,077)
Balance	62,590
Balance	62,590	$ 62,590
Consumer Floral [Member]
Balance	17,441
Sale of Fannie May
Balance	17,441
Balance	17,441	17,441
BloomNet Wire Service [Member]
Balance
Sale of Fannie May
Balance
Balance
Gourmet Food and Gift Baskets [Member]
Balance	60,226
Sale of Fannie May	(15,077)
Balance	45,149
Balance	$ 60,226	$ 45,149

Note 6 - Goodwill and Intangi52

Note 6 - Goodwill and Intangible Assets - Other Intangible Assets (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017
Intangible assets with determinable lives, gross	$ 22,550	$ 22,550
Accumulated amortization	17,568	16,209
Intangible assets with determinable lives, net	4,982	6,341
Trademarks with indefinite lives, gross	54,841	54,749
Total identifiable intangible assets, gross	77,391	77,299
Total identifiable intangible assets, net	$ 59,823	61,090
Minimum [Member]
Finite-lived intangible asset, useful life (Year)	3 years
Maximum [Member]
Finite-lived intangible asset, useful life (Year)	16 years
Licensing Agreements [Member]
Intangible assets with determinable lives, gross	$ 7,420	7,420
Accumulated amortization	6,042	5,937
Intangible assets with determinable lives, net	$ 1,378	1,483
Licensing Agreements [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	14 years
Licensing Agreements [Member] | Maximum [Member]
Finite-lived intangible asset, useful life (Year)	16 years
Customer Lists [Member]
Intangible assets with determinable lives, gross	$ 12,184	12,184
Accumulated amortization	9,354	8,227
Intangible assets with determinable lives, net	$ 2,830	3,957
Customer Lists [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	3 years
Customer Lists [Member] | Maximum [Member]
Finite-lived intangible asset, useful life (Year)	10 years
Other Intangible Assets [Member]
Intangible assets with determinable lives, gross	$ 2,946	2,946
Accumulated amortization	2,172	2,045
Intangible assets with determinable lives, net	$ 774	$ 901
Other Intangible Assets [Member] | Minimum [Member]
Finite-lived intangible asset, useful life (Year)	5 years
Other Intangible Assets [Member] | Maximum [Member]
Finite-lived intangible asset, useful life (Year)	14 years

Note 7 - Property, Plant and 53

Note 7 - Property, Plant and Equipment (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Depreciation, Total	$ 31.3	$ 32	$ 30.5

Note 7 - Property, Plant and 54

Note 7 - Property, Plant and Equipment - Summary of Property, Plant and Equipment (Details) - USD ($) $ in Thousands	Jul. 01, 2018	Jul. 02, 2017
Property, plant, and equipment, gross	$ 339,922	$ 330,700
Accumulated depreciation and amortization	(176,582)	(169,319)
Property, plant and equipment, net	163,340	161,381
Land [Member]
Property, plant, and equipment, gross	30,789	30,789
Orchards in Production and Land Improvements [Member]
Property, plant, and equipment, gross	10,962	9,703
Building and Building Improvements [Member]
Property, plant, and equipment, gross	58,450	56,791
Leasehold Improvements [Member]
Property, plant, and equipment, gross	12,997	11,950
Furniture and Fixtures [Member]
Property, plant, and equipment, gross	53,066	47,293
Computer and Telecommunication Equipment [Member]
Property, plant, and equipment, gross	46,925	45,026
Software and Software Development Costs [Member]
Property, plant, and equipment, gross	115,944	119,177
Capital Projects in Progress [Member]
Property, plant, and equipment, gross	$ 10,789	$ 9,971

Note 8 - Accrued Expenses - Acc

Note 8 - Accrued Expenses - Accrued Expenses (Details) - USD ($) $ in Thousands	Jul. 01, 2018	Jul. 02, 2017
Payroll and employee benefits	$ 19,244	$ 22,767
Deferred revenue	13,524	13,865
Accrued marketing expenses	12,472	11,974
Fannie May working capital adjustment		8,500
Accrued florist payout	6,890	6,576
Other	21,169	26,524
Accrued Expenses	$ 73,299	$ 90,206

Note 9 - Long-term Debt (Detail

Note 9 - Long-term Debt (Details Textual) - USD ($) $ in Thousands		12 Months Ended
		Jul. 01, 2018	Jul. 02, 2017	Sep. 30, 2014
Credit Facility 2014 [Member] | Revolving Credit Facility [Member]
Proceeds from Lines of Credit, Total		$ 200,000
Line of Credit Facility, Maximum Borrowing Capacity		100,000
Term Loan [Member]
Long-term Debt, Total	[1]	104,938	$ 112,125
Long-term Debt, Maturities, Repayments of Principal in Next Twelve Months		10,100
Long-term Debt, Maturities, Repayments of Principal in Year Two		12,900
Long-term Debt, Maturities, Repayments of Principal in Year Three		15,800
Long-term Debt, Maturities, Repayments of Principal in Year Four		$ 66,100
Term Loan [Member] | Credit Facility 2014 [Member]
Long-term Debt, Total				$ 115,000
Debt Instrument, Number of Installment Payments		19
Debt Instrument, Principal Payment Percentage In Year One		5.00%
Debt Instrument, Principal Payment Percentage In Year Two		7.50%
Debt Instrument, Principal Payment Percentage In Year Three		10.00%
Debt Instrument, Principal Payment Percentage In Year Four		12.50%
Debt Instrument, Principal Payment Percentage in Year Five		15.00%
Debt Instrument, Principal Payment Due Upon Maturity		$ 61,800
Line of Credit and Term Loan [Member] | Base Rate [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate		0.75%
Line of Credit and Term Loan [Member] | Base Rate [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate		1.50%
Line of Credit and Term Loan [Member] | Federal Funds Effective Swap Rate [Member]
Debt Instrument, Base Rate, Basis Spread on Variable Rate		0.50%
Line of Credit and Term Loan [Member] | London Interbank Offered Rate (LIBOR) [Member]
Debt Instrument, Base Rate, Basis Spread on Variable Rate		1.00%
Line of Credit and Term Loan [Member] | London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]
Debt Instrument, Basis Spread on Variable Rate		1.75%
Line of Credit and Term Loan [Member] | London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]
Debt Instrument, Basis Spread on Variable Rate		2.50%
[1]	On December 23, 2016, the Company entered into an Amended and Restated Credit Agreement (the "2016 Amended Credit Agreement") with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2016 Amended Credit Agreement amended and restated the Company's credit agreement dated as of September 30, 2014 to, among other things, extend the maturity date of the $115.0 million outstanding term loan ("Term Loan") and the revolving credit facility (the "Revolver") by approximately two years to December 23, 2021. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on April 2, 2017, with escalating principal payments, at the rate of 5% in year one, 7.5% in year two, 10% in year three, 12.5% in year four, and 15% in year five, with the remaining balance of $61.8 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2016 Amended Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying from 0.75% to 1.5%, based on the Company's consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the highest of the federal funds rate and the overnight bank funding rate as published by the New York Fed, plus 0.5% and (c) an adjusted LIBO rate, plus 1% or (2) an adjusted LIBO rate plus an applicable margin varying from 1.75% to 2.5%, based on the Company's consolidated leverage ratio. The 2016 Amended Credit Agreement requires that while any borrowings are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants, that subject to certain exceptions, limit the Company's ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of July 1, 2018. The 2016 Amended Credit Agreement is secured by substantially all of the assets of the Company and the Subsidiary Guarantors. Future principal payments under the term loan are as follows: $10.1 million – fiscal 2019, $12.9 million – fiscal 2020, $15.8 million - fiscal 2021, and $66.1 million – fiscal 2022

Note 9 - Long-term Debt - Summa

Note 9 - Long-term Debt - Summary of Current and Long-term Debt (Details) - USD ($) $ in Thousands		Jul. 01, 2018	Jul. 02, 2017
Deferred Financing Costs		$ (2,608)	$ (3,560)
Debt instrument, carrying amount		102,330	108,565
Less: current maturities of long-term debt		10,063	7,188
Long-term debt		92,267	101,377
Line of Credit [Member]
Revolver	[1]
Term Loan [Member]
Term Loan	[1]	$ 104,938	$ 112,125
[1]	On December 23, 2016, the Company entered into an Amended and Restated Credit Agreement (the "2016 Amended Credit Agreement") with JPMorgan Chase Bank, N.A. as administrative agent, and a group of lenders. The 2016 Amended Credit Agreement amended and restated the Company's credit agreement dated as of September 30, 2014 to, among other things, extend the maturity date of the $115.0 million outstanding term loan ("Term Loan") and the revolving credit facility (the "Revolver") by approximately two years to December 23, 2021. The Term Loan is payable in 19 quarterly installments of principal and interest beginning on April 2, 2017, with escalating principal payments, at the rate of 5% in year one, 7.5% in year two, 10% in year three, 12.5% in year four, and 15% in year five, with the remaining balance of $61.8 million due upon maturity. The Revolver, in the aggregate amount of $200 million, subject to seasonal reduction to an aggregate amount of $100 million for the period from January 1 through August 1, may be used for working capital and general corporate purposes, subject to certain restrictions. For each borrowing under the 2016 Amended Credit Agreement, the Company may elect that such borrowing bear interest at an annual rate equal to either: (1) a base rate plus an applicable margin varying from 0.75% to 1.5%, based on the Company's consolidated leverage ratio, where the base rate is the highest of (a) the prime rate, (b) the highest of the federal funds rate and the overnight bank funding rate as published by the New York Fed, plus 0.5% and (c) an adjusted LIBO rate, plus 1% or (2) an adjusted LIBO rate plus an applicable margin varying from 1.75% to 2.5%, based on the Company's consolidated leverage ratio. The 2016 Amended Credit Agreement requires that while any borrowings are outstanding the Company comply with certain financial covenants and affirmative covenants as well as certain negative covenants, that subject to certain exceptions, limit the Company's ability to, among other things, incur additional indebtedness, make certain investments and make certain restricted payments. The Company was in compliance with these covenants as of July 1, 2018. The 2016 Amended Credit Agreement is secured by substantially all of the assets of the Company and the Subsidiary Guarantors. Future principal payments under the term loan are as follows: $10.1 million – fiscal 2019, $12.9 million – fiscal 2020, $15.8 million - fiscal 2021, and $66.1 million – fiscal 2022

Note 10 - Fair Value Measurem58

Note 10 - Fair Value Measurements - Assets and Liabilities Measured at Fair Value (Details) - USD ($) $ in Thousands		Jul. 01, 2018	Jul. 02, 2017
Trading securities held in a “rabbi trust”	[1]	$ 9,368	$ 6,916
Assets (liabilities) measured at fair value		9,368	6,916
Fair Value, Inputs, Level 1 [Member]
Trading securities held in a “rabbi trust”	[1]	9,368	6,916
Assets (liabilities) measured at fair value		9,368	6,916
Fair Value, Inputs, Level 2 [Member]
Trading securities held in a “rabbi trust”	[1]
Assets (liabilities) measured at fair value
Fair Value, Inputs, Level 3 [Member]
Trading securities held in a “rabbi trust”	[1]
Assets (liabilities) measured at fair value
[1]	The Company has established a Non-qualified Deferred Compensation Plan (the "NQDC Plan") for certain members of senior management. Deferred compensation plan assets are invested in mutual funds held in a "rabbi trust," which is restricted for payment to participants of the NQDC Plan. Trading securities held in a rabbi trust are measured using quoted market prices at the reporting date and are included in the "Other assets" line item, with the corresponding liability included in the "Other liabilities" line item in the consolidated balance sheets.

Note 11 - Income Taxes (Details

Note 11 - Income Taxes (Details Textual) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent	28.00%	35.00%	35.00%
Income Tax Expense (Benefit), Continuing Operations, Adjustment of Deferred Tax (Asset) Liability	$ (12,200)
Deferred Tax Assets, Capital Loss Carryforwards	28,400
Unrecognized Tax Benefits, Ending Balance	600
Significant Change in Unrecognized Tax Benefits is Reasonably Possible, Amount of Unrecorded Benefit	0
Foreign Tax Authority [Member]
Operating Loss Carryforwards, Total	$ 2,800
Foreign Tax Authority [Member] | Earliest Tax Year [Member]
Open Tax Year	2,013
Domestic Tax Authority [Member]
Income Tax Examination, Year under Examination	2,016
Domestic Tax Authority [Member] | Earliest Tax Year [Member]
Open Tax Year	2,015
Domestic Tax Authority [Member] | Latest Tax Year [Member]
Open Tax Year	2,017
State and Local Jurisdiction [Member] | Earliest Tax Year [Member]
Open Tax Year	2,013

Note 11 - Income Taxes - Income

Note 11 - Income Taxes - Income Tax Provision From Continuing Operations (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Current provision:
Federal	$ 3,385	$ 11,859	$ 15,876
State	1,514	1,758	2,703
Foreign
Current income tax expense	4,899	13,617	18,579
Deferred provision (benefit):
Federal	(9,331)	(1,563)	(2,949)
State	1,648	(90)	(7)
Foreign	15	4	(44)
Deferred income tax (benefit)	(7,668)	(1,649)	(3,000)
Income tax expense (benefit)	$ (2,769)	$ 11,968	$ 15,579

Note 11 - Income Taxes - Effect

Note 11 - Income Taxes - Effective Income Tax Rate Reconciliation (Details)		12 Months Ended
		Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent		28.00%	35.00%	35.00%
State income taxes, net of federal tax benefit		5.70%	2.30%	3.40%
Valuation allowance change		2.60%	14.90%	1.30%
Foreign rate differences			0.10%	(2.60%)
Deductible stock-based compensation		(1.60%)	(1.60%)	(0.20%)
Domestic production deduction		(2.00%)	(2.10%)	(2.60%)
Tax credits		(2.50%)	(1.70%)	(4.20%)
Tax Act impact on deferred tax balance (1)	[1]	(32.00%)
Return to provision		(5.80%)		(0.30%)
Tax effect of Fannie May disposition			(25.30%)
Other, net		0.30%	(0.20%)	0.50%
Effective tax rate		(7.30%)	21.40%	30.30%
[1]	Due to the complexities involved in accounting for the Tax Act, the SEC's Staff Accounting Bulletin ("SAB") 118 requires that the Company include in its financial statements a reasonable estimate of the impact of the Tax Act on earnings to the extent such reasonable estimate has been determined. Accordingly, for the fiscal year ended July 1, 2018, the Company recorded a tax benefit of $12.2 million related to the net change in deferred tax liabilities from the Tax Act's reduction of the U.S. federal tax rate from 35% to 21%. Certain deferred tax assets may be impacted by the Company's final interpretation of current and future guidance issued in connection with the changes imposed by the Tax Act on the deductibility of executive compensation. However, the Company does not expect such changes to be material to the financial statements. Pursuant to SAB 118, the Company is allowed a measurement period of up to one year after the enactment date of the Tax Act to finalize the recording of the related tax impacts and will record any further resulting tax adjustments during fiscal 2019.

Note 11 - Income Taxes - Deferr

Note 11 - Income Taxes - Deferred Income Tax Assets (Details) - USD ($) $ in Thousands	Jul. 01, 2018	Jul. 02, 2017
Deferred income tax assets:
Loss and credit carryforwards	$ 11,286	$ 12,717
Accrued expenses and reserves	3,871	4,626
Stock-based compensation	1,344	2,565
Deferred compensation	1,711	1,950
Gross deferred income tax assets	18,212	21,858
Less: Valuation allowance	(9,972)	(11,772)
Deferred tax assets, net	8,240	10,086
Deferred income tax liabilities:
Other intangibles	(14,983)	(20,537)
Tax in excess of book depreciation	(19,457)	(23,417)
Deferred tax liabilities	(34,440)	(43,954)
Net deferred income tax liabilities	$ (26,200)	$ (33,868)

Note 12 - Capital Stock (Detail

Note 12 - Capital Stock (Details Textual) $ in Thousands	12 Months Ended
	Jul. 01, 2018USD ($)shares	Jul. 02, 2017USD ($)shares	Jul. 03, 2016USD ($)shares	Aug. 30, 2017USD ($)	Oct. 31, 2016USD ($)
Conversion Of Stock Shares Of Class A Common Stock Converted From A Share Of Class B Common Stock | shares	1
Stock Repurchase Program, Authorized Amount | $				$ 30,000	$ 25,000
Treasury Stock, Value, Acquired, Cost Method | $	$ 12,176	$ 10,735	$ 15,223
Treasury Stock, Shares, Acquired | shares	1,269,059	1,120,706	1,714,550
Stock Repurchase Program, Remaining Authorized Repurchase Amount | $	$ 20,000
Common Class A [Member]
Number of Voting Rights Per Share	1
Stock Issued During Period, Shares, Conversion of Convertible Securities | shares	78,780	1,361,401
Common Class B [Member]
Number of Voting Rights Per Share	10

Note 13 - Stock Based Compens64

Note 13 - Stock Based Compensation (Details Textual) - USD ($) shares in Thousands, $ in Millions	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized	5,500
Share-based Compensation Arrangement by Share-based Payment Award Accelerated Compensation Cost		$ 0.4
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross	0	0	0
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value	$ 1.1	$ 0.5	$ 4.2
Employee Stock Option [Member]
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total	$ 0.4
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	1 year
Restricted Stock [Member]
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Total	$ 4.3
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	1 year 292 days

Note 13 - Stock Based Compens65

Note 13 - Stock Based Compensation - Stock-based Compensation Expense Recognized (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017		Jul. 03, 2016
Allocated share-based compensation expense	$ 3,726	$ 5,694	[1]	$ 6,343
Deferred income tax benefit	961	2,213		1,987
Allocated share-based compensation expense, net	2,765	3,481		4,356
Employee Stock Option [Member]
Allocated share-based compensation expense	429	446		432
Restricted Stock [Member]
Allocated share-based compensation expense	$ 3,297	$ 5,248		$ 5,911
[1]	Excludes approximately $0.4 milliom of stock-based compensation expense recorded within the gain on the sale of Fannie May, resulting from the acceleration of vesting of shares for Fannie May personnel, upon closing of the disposition.

Note 13 - Stock Based Compens66

Note 13 - Stock Based Compensation - Allocation of Stock-based Compensation to Operating Expenses (Details) - USD ($) $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	[1]	Jul. 03, 2016
Allocated share-based compensation expense	$ 3,726	$ 5,694		$ 6,343
Selling and Marketing Expense [Member]
Allocated share-based compensation expense	989	1,624		2,306
Technology and Development [Member]
Allocated share-based compensation expense	198	315		493
General and Administrative Expense [Member]
Allocated share-based compensation expense	$ 2,539	$ 3,755		$ 3,544
[1]	Excludes approximately $0.4 milliom of stock-based compensation expense recorded within the gain on the sale of Fannie May, resulting from the acceleration of vesting of shares for Fannie May personnel, upon closing of the disposition.

Note 13 - Stock Based Compens67

Note 13 - Stock Based Compensation - Stock Option Activity (Details) - USD ($) $ / shares in Units, $ in Thousands	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Outstanding (in shares)	2,127,734
Outstanding, weighted average exercise price (in dollars per share)	$ 2.42
Granted, options (in shares)	0	0	0
Granted, weighted average exercise price (in dollars per share)
Exercised, options (in shares)	(142,000)
Exercised, weighted average exercise price (in dollars per share)	$ 2.49
Forfeited, oprtions (in shares)	(17,500)
Forfeited, weighted average exercise price (in dollars per share)	$ 9.83
Outstanding (in shares)	1,968,234	2,127,734
Outstanding, weighted average exercise price (in dollars per share)	$ 2.35	$ 2.42
Outstanding, weighted average remaining contractual term (Year)	2 years 328 days
Outstanding, aggregate intrinsic value	$ 20,077
Options vested or expected to vest (in shares)	1,968,234
Options vested or expected to ves, weighted average exercise price (in dollars per share)	$ 2.35
Options vested or expected to vest, weighted average remaining contractual term (Year)	2 years 328 days
Options vested or expected to vest, aggregate intrinsic value	$ 20,077
Exercisable, options (in shares)	1,580,234
Exercisable, weighted average exercise price (in dollars per share)	$ 2.29
Exercisable, weighted average remaining contractual term (Year)	2 years 292 days
Exercisable, aggregate intrinsic value	$ 16,207

Note 13 - Stock Based Compens68

Note 13 - Stock Based Compensation - Stock Options Outstanding (Details)	12 Months Ended
	Jul. 01, 2018$ / sharesshares
Options outstanding (in shares) | shares	1,968,234
Options outstanding, weighted-average remaining contractual life (Year)	2 years 328 days
Options outstanding, weighted-average exercise price (in dollars per share)	$ 2.35
Options exercisable (in shares) | shares	1,580,234
Options exercisable, weighted-average exercise price (in dollars per share)	$ 2.29
Exercise Price Range 1 [Member]
Options outstanding (in shares) | shares	895,000
Options outstanding, weighted-average remaining contractual life (Year)	2 years 109 days
Options outstanding, weighted-average exercise price (in dollars per share)	$ 1.79
Options exercisable (in shares) | shares	770,000
Options exercisable, weighted-average exercise price (in dollars per share)	$ 1.79
Exercise Price Range 2 [Member]
Options outstanding (in shares) | shares	32,000
Options outstanding, weighted-average remaining contractual life (Year)	1 year 182 days
Options outstanding, weighted-average exercise price (in dollars per share)	$ 2.43
Options exercisable (in shares) | shares	32,000
Options exercisable, weighted-average exercise price (in dollars per share)	$ 2.43
Exercise price range, lower range limit (in dollars per share)	2.22
Exercise price range, upper range limit (in dollars per share)	$ 2.44
Exercise Price Range 3 [Member]
Options outstanding (in shares) | shares	1,000,000
Options outstanding, weighted-average remaining contractual life (Year)	3 years 109 days
Options outstanding, weighted-average exercise price (in dollars per share)	$ 2.63
Options exercisable (in shares) | shares	750,000
Options exercisable, weighted-average exercise price (in dollars per share)	$ 2.63
Exercise Price Range 4 [Member]
Options outstanding (in shares) | shares	41,234
Options outstanding, weighted-average remaining contractual life (Year)	4 years 255 days
Options outstanding, weighted-average exercise price (in dollars per share)	$ 7.63
Options exercisable (in shares) | shares	28,234
Options exercisable, weighted-average exercise price (in dollars per share)	$ 6.94
Exercise price range, lower range limit (in dollars per share)	3.26
Exercise price range, upper range limit (in dollars per share)	$ 10.20

Note 13 - Stock Based Compens69

Note 13 - Stock Based Compensation - Non-vested Restricted Stock Activity (Details) - Restricted Stock [Member]	12 Months Ended
	Jul. 01, 2018$ / sharesshares
Non-vested – beginning of period (in shares) | shares	1,352,873
Non-vested – beginning of period, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 7.44
Granted (in shares) | shares	921,473
Granted, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 9.50
Vested (in shares) | shares	(622,734)
Vested, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 7.87
Forfeited (in shares) | shares	(683,339)
Forfeited, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 9.46
Non-vested - end of period (in shares) | shares	968,273
Non-vested - end of period, Weighted Average Grant Date Fair Value (in dollars per share) | $ / shares	$ 7.70

Note 14 - Employee Retirement70

Note 14 - Employee Retirement Plans (Details Textual) - USD ($)	6 Months Ended	12 Months Ended
	Dec. 31, 2016	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Defined Contribution Plan Required Age Of Employees To Become Eligible To Participate		21 years
Defined Contribution Plan Number Of Months Of Service Must Be Completed To Participate		30 days
Defined Benefit Plan Participants Deferment Percentage Of Salary And Performance And Nonperformance Based Bonus		1.00%
Interest Expense [Member]
Deferred Compensation Arrangement With Individual Gain (Loss) On Investment		$ 800,000	$ 1,000,000	$ (100,000)
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member]
Defined Benefit Plan Percentage Of Employer Matching Contribution On Deferrals Made By Each Participant	50.00%
Deferred Compensation Arrangement with Individual, Recorded Liability		$ 9,400,000	6,900,000
Deferred Compensation, Excluding Share-based Payments and Retirement Benefits [Member] | Maximum [Member]
Defined Benefit Plan Participants Deferment Percentage Of Salary And Performance And Nonperformance Based Bonus		100.00%
Defined Benefit Plan Employer Matching Contribution Per Participant Amount	$ 2,500
Deferred Compensation Arrangement with Individual, Contributions by Employer			$ 100,000	$ 100,000

Note 15 - Business Segments (De

Note 15 - Business Segments (Details Textual)	12 Months Ended
	Jul. 01, 2018
Number of Reportable Segments	3

Note 15 - Business Segments - S

Note 15 - Business Segments - Segment Performance (Details) - USD ($) $ in Thousands		12 Months Ended
		Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Net revenues		$ 1,151,921	$ 1,193,625	$ 1,173,024
Contribution margin		153,418	161,555	160,800
Depreciation and amortization		(32,469)	(33,376)	(32,384)
Operating income		41,048	46,359	43,282
Corporate, Non-Segment [Member]
Net revenues		1,114	1,102	1,066
Intersegment Eliminations [Member]
Net revenues		(1,745)	(2,986)	(2,470)
Consumer Floral [Member]
Contribution margin		50,808	51,860	50,773
Consumer Floral [Member] | Operating Segments [Member]
Net revenues		457,460	437,132	418,492
BloomNet Wire Service [Member]
Contribution margin		31,683	32,383	30,629
BloomNet Wire Service [Member] | Operating Segments [Member]
Net revenues		89,569	87,700	85,483
Gourmet Food and Gift Baskets [Member]
Contribution margin		70,927	77,312	79,398
Gourmet Food and Gift Baskets [Member] | Operating Segments [Member]
Net revenues		605,523	670,677	670,453
Corporate Segment [Member]
Corporate	[1]	$ (79,901)	$ (81,820)	$ (85,134)
[1]	Corporate expenses consist of the Company's enterprise shared service cost centers, and include, among other items, Information Technology, Human Resources, Accounting and Finance, Legal, Executive and Customer Service Center functions, as well as Stock-Based Compensation. In order to leverage the Company's infrastructure, these functions are operated under a centralized management platform, providing support services throughout the organization. The costs of these functions, other than those of the Customer Service Center, which are allocated directly to the above categories based upon usage, are included within corporate expenses as they are not directly allocable to a specific segment.

Note 16 - Commitments and Con73

Note 16 - Commitments and Contingencies (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Jul. 01, 2018	Jul. 02, 2017	Jul. 03, 2016
Operating Leases, Rent Expense, Net, Total	$ 25.7	$ 32.6	$ 34.3
Letter of Credit [Member]
Debt Instrument, Unused Borrowing Capacity, Amount	1.8
Technology Infrastructure [Member]
Long-term Purchase Commitment, Amount	3.5
Land and Building [Member]
Operating Leases, Future Minimum Payments Due, Future Minimum Sublease Rentals	$ 3.8

Note 16 - Commitments and Con74

Note 16 - Commitments and Contingencies - Future Minimum Payments Under Non-cancelable Operating Leases (Details) $ in Thousands	Jul. 01, 2018USD ($)
2,019	$ 15,722
2,020	11,615
2,021	10,020
2,022	8,880
2,023	8,596
Thereafter	43,189
Total minimum lease payments	$ 98,022

Note 17 - Fire at the Fannie 75

Note 17 - Fire at the Fannie May Warehouse and Distribution Facility (Details Textual) - Fire [Member] - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Sep. 27, 2015	Jul. 03, 2016
Insurance Recovery Settlement	$ 55,000
Inventory Write-down	29,600	$ 29,587
Other Nonrecurring Expense	$ 5,800	5,802
Gain on Business Interruption Insurance Recovery		19,611
Other Nonoperating Income (Expense) [Member]
Gain on Business Interruption Insurance Recovery		$ 19,600

Note 17 - Fire at the Fannie 76

Note 17 - Fire at the Fannie May Warehouse and Distribution Facility - Costs Related to the Fire and the Insurance Recovery (Details) - Fire [Member] - USD ($) $ in Thousands	3 Months Ended	12 Months Ended
	Sep. 27, 2015	Jul. 03, 2016
Loss on inventory	$ 29,600	$ 29,587
Other fire related costs	$ 5,800	5,802
Total fire related costs		35,389
Less: fire related insurance recoveries		(55,000)
Fire related gain		$ (19,611)

Schedule II - Valuation and Q77

Schedule II - Valuation and Qualifying Accounts - Valuation and Qualifying Accounts (Details) - USD ($)	12 Months Ended
	Jul. 01, 2018		Jul. 02, 2017		Jul. 03, 2016
Balance at Beginning of Period	$ 1,846,000		$ 2,104,000		$ 2,235,000
Charged to Costs and Expenses	1,068,000		1,158,000		1,278,000
Deductions- Describe	(496,000)	[1]	(1,416,000)	[1]	(1,409,000)
Balance at End of Period	$ 2,418,000		$ 1,846,000		$ 2,104,000
[1]	Reduction in reserve due to write-off of accounts/notes receivable balances.