Blockbuster (BLOKA) S-4/A Registration of securities issued in business combination transactions (amended)

Exhibit 23.2

Consent of Independent Registered Public Accounting Firm

We hereby consent to the incorporation by reference in this Amendment No. 2 to the Registration Statement on Form S-4 of Blockbuster Inc. of our report dated February 9, 2004 relating to the financial statements and financial statement schedule, which appears in Viacom Inc.’s Annual Report on Form 10-K for the year ended December 31, 2003. We also consent to the reference to us under the heading “Experts” in such Registration Statement.

/s/ PRICEWATERHOUSECOOPERS LLP

New York, New York

August 23, 2004