Blockbuster (BLOKA) S-4 Registration of securities issued in business combination transactions

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We hereby consent to the incorporation by reference in this Registration Statement on Form S-4 of Blockbuster Inc. of our report dated February 9, 2004, except as to the 6^th, 7^th, 8^th and 10^th paragraphs of Note 11 which are as of March 1, 2004, relating to the financial statements of Blockbuster Inc., which appears in Blockbuster Inc.’s Annual Report on Form 10-K for the year ended December 31, 2003. We also consent to the reference to us under the heading “Experts” in such Registration Statement.

/s/ PRICEWATERHOUSECOOPERS LLP

Dallas, Texas

February 1, 2005