Exhibit 23.1
Consent of Independent Registered Public Accounting Firm
The Board of Directors
Lamar Advertising Company:
We consent to the incorporation by reference in this registration statement on Form S-8 of Lamar Advertising Company our reports (a) dated February 27, 2012, with respect to the consolidated balance sheets of Lamar Advertising Company and subsidiaries as of December 31, 2011 and 2010, and the related consolidated statements of operations and comprehensive income (loss), stockholders’ equity and comprehensive income (deficit), and cash flows for each of the years in the three-year period ended December 31, 2011 and the related financial statement schedule and the effectiveness of internal control over financial reporting as of December 31, 2011 and (b) dated February 27, 2012, with respect to the consolidated balance sheets of Lamar Media Corp. and subsidiaries as of December 31, 2011 and 2010, and the related consolidated statements of operations and comprehensive income (loss), stockholder’s equity and comprehensive income (deficit), and cash flows for each of the years in the three-year period ended December 31, 2011 and the related financial statement schedule and the effectiveness of internal control over financial reporting as of December 31, 2011, which reports appear in the December 31, 2011 annual report on Form 10-K of Lamar Advertising Company.
/s/ KPMG LLP
Baton Rouge, Louisiana
June 27, 2012
