Spectrum Brands (SPB) S-4 Registration of securities issued in business combination transactions

Exhibit 99.10

CONSENT OF PERSON ABOUT TO BECOME A DIRECTOR

Pursuant to Rule 438 promulgated under the Securities Act of 1933, as amended, the undersigned hereby consents to be named as a person about to become a director of HRG Group, Inc. (to be renamed “Spectrum Brands Holdings, Inc.”), a Delaware corporation, in the Registration Statement on FormS-4 filed by HRG Group, Inc., and any amendments (including any post-effective amendments) thereto, with the Securities and Exchange Commission.

/s/ Andreas Rouvé

April 9, 2018