Ediets Com (DIET) 8-K Regulation FD Disclosure

CONFIDENTIAL

25

$3.0 Million Investment in Advertising

$3.0 Million Investment in Advertising

(assume advertising investment turns 10X annually)

(assume advertising investment turns 10X annually)

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Meal Delivery Business Model

$ Millions

Ad Spend Scenarios (TV + Online)

$30.0

$30.0

$30.0

$30.0

Revenue/Ad Spend Ratio (revenue /

advertising)

2.00

2.50

3.00

4.00

Implied Revenue

60.0

75.0

90.0

120.0

Variable Cost of Food and Fulfillment

52.0%

(31.2)

(39.0)

(46.8)

(62.4)

Variable Cost of Acquisition

Advertising

25% -

50%

(30.0)

(30.0)

(30.0)

(30.0)

Call Center, Promotions

6.0%

(3.6)

(4.5)

(5.4)

(7.2)

Fixed Cost of Staff and Other Expense

(1.0)

(1.0)

(1.0)

(1.0)

EBITDA

($5.8)

$0.5

$6.8

$19.4

EBITDA Margin

-9.7%

0.7%

7.6%

16.2%

Ad Spend Working Capital Investment

Required, assuming 10 turns per year

$3.0

$3.0

$3.0

$3.0

Exhibit 99.1