Ediets Com (DIET) 8-K Regulation FD Disclosure

Meal Delivery Model Illustration

Target

Average Net Weekly Selling Price

$131

Average Length of Stay -

# of Weeks

6.9

Average Revenue per Customer

$904

Cost of Goods Sold

$470

Gross Margin

$434

Gross Margin Target %

48%

Customer Acquisition Cost

$180

Advertising Efficiency Target % (CAC/Revenue)

20%

Call Center Cost

$79

Cash Contribution to Overhead & Profit

$175

Four

Key

Factors

To

Success

Key Comparative Metrics

Meal Delivery Gross Margin 9-Months 2011: 44%

Meal Delivery Advertising Efficiency 9-Months 2011: 29%

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Exhibit 99.1