![]() Meal Delivery Model Illustration Target Average Net Weekly Selling Price $131 Average Length of Stay - # of Weeks 6.9 Average Revenue per Customer $904 Cost of Goods Sold $470 Gross Margin $434 Gross Margin Target % 48% Customer Acquisition Cost $180 Advertising Efficiency Target % (CAC/Revenue) 20% Call Center Cost $79 Cash Contribution to Overhead & Profit $175 Four Key Factors To Success Key Comparative Metrics Meal Delivery Gross Margin 9-Months 2011: 44% Meal Delivery Advertising Efficiency 9-Months 2011: 29% Copyright 2012 eDiets.com, Inc. All Rights Reserved Exhibit 99.1 |
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8-K Filing
Ediets Com (DIET) Inactive 8-KRegulation FD Disclosure
Filed: 11 Jan 12, 12:00am