Geeknet (GKNT) 10-Q 1 Aug 14 2014 Q2 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	6 Months Ended
	Jun. 30, 2014	Jul. 26, 2014
Document and Entity Information [Abstract]	'	'
Entity Registrant Name	'Geeknet, Inc	'
Entity Central Index Key	'0001096199	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Accelerated Filer	'
Document Type	'10-Q	'
Document Period End Date	30-Jun-14	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q2	'
Amendment Flag	'false	'
Entity Common Stock, Shares Outstanding	'	6,714,877

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Current assets:	'	'
Cash and cash equivalents	$45,277	$53,084
Accounts receivable, net of allowance of $1 and $6 as of June 30, 2014 and December 31, 2013, respectively	4,074	9,719
Inventories, net	17,738	20,186
Prepaid expenses and other current assets	3,708	4,202
Total current assets	70,797	87,191
Property and equipment, net	1,952	2,465
Other long-term assets	84	50
Total assets	72,833	89,706
Current liabilities:	'	'
Accounts payable	3,441	10,250
Deferred revenue	1,842	2,828
Accrued and other liabilities	3,224	6,661
Total current liabilities	8,507	19,739
Other long-term liabilities	14	0
Total liabilities	8,521	19,739
Commitments and contingencies (Note 7)	'	'
Stockholders’ equity:	'	'
Preferred stock, $0.001 par value; 1,000 shares authorized; no shares issued or outstanding	0	0
Common stock, $0.001 par value; authorized — 25,000; issued — 6,997 and 6,901 shares, as of June 30, 2014 and December 31, 2013, respectively; outstanding — 6,714 and 6,639 shares as of June 30, 2014 and December 31, 2013, respectively	7	7
Treasury stock	-3,818	-3,479
Additional paid-in capital	817,904	816,826
Accumulated other comprehensive income	16	16
Accumulated deficit	-749,797	-743,403
Total stockholders’ equity	64,312	69,967
Total liabilities and stockholders’ equity	$72,833	$89,706

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, except Share data, unless otherwise specified
Statement of Financial Position [Abstract]	'	'
Accounts receivable, allowance	$1	$6
Preferred stock, par value (in usd per share)	$0.00	$0.00
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value (in usd per share)	$0.00	$0.00
Common stock, shares authorized	25,000,000	25,000,000
Common stock, shares issued	6,997,000	6,901,000
Common stock, shares outstanding	6,714,000	6,639,000

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Income Statement [Abstract]	'	'	'	'
Net revenue	$23,395	$22,004	$46,086	$41,561
Cost of revenue	19,935	17,595	38,801	33,532
Gross margin	3,460	4,409	7,285	8,029
Operating expenses:	'	'	'	'
Sales and marketing	2,991	1,919	5,496	3,642
Technology and design	2,071	1,494	3,940	2,898
General and administrative	2,613	2,473	4,432	5,257
Total operating expenses	7,675	5,886	13,868	11,797
Loss from operations	-4,215	-1,477	-6,583	-3,768
Interest and other income (expense), net	66	-13	189	-27
Loss from continuing operations before income taxes	-4,149	-1,490	-6,394	-3,795
Income tax provision	0	0	0	3
Net loss from continuing operations	-4,149	-1,490	-6,394	-3,798
Discontinued operations:	'	'	'	'
Loss from discontinued operations, net of tax	0	-41	0	-69
Net loss	($4,149)	($1,531)	($6,394)	($3,867)
Loss per share from continuing operations:	'	'	'	'
Basic and diluted	($0.62)	($0.22)	($0.96)	($0.57)
Loss per share from discontinued operations:	'	'	'	'
Basic and diluted	$0	($0.01)	$0	($0.01)
Net loss per share:	'	'	'	'
Basic and diluted	($0.62)	($0.23)	($0.96)	($0.58)
Shares used in per share calculations:	'	'	'	'
Basic and diluted	6,694	6,638	6,676	6,612

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013
Cash flows from operating activities from continuing operations:	'	'
Net loss	($6,394)	($3,867)
Loss from discontinued operations, net of tax	0	69
Loss from continuing operations	-6,394	-3,798
Adjustments to reconcile loss from continuing operations to net cash used in operating activities:	'	'
Depreciation and amortization expense	620	630
Stock-based compensation expense	1,055	1,464
Provision for bad debts	-5	-3
Provision for inventory write-downs	66	427
Loss on disposal of assets, net	0	2
Changes in assets and liabilities:	'	'
Accounts receivable	5,650	-1,897
Inventories	2,382	1,960
Prepaid expenses and other assets	460	-359
Accounts payable	-6,809	-5,868
Deferred revenue	-986	-262
Accrued and other liabilities	-3,437	-1,613
Other long-term liabilities	14	-15
Net cash used in operating activities	-7,384	-9,332
Cash flows from investing activities:	'	'
Purchase of property and equipment	-103	-5
Net cash used in investing activities	-103	-5
Cash flows from financing activities:	'	'
Proceeds from issuance of common stock	19	272
Repurchase of stock	-339	-534
Net cash used in financing activities	-320	-262
Cash flows from discontinued operations:	'	'
Net cash used in operating activities	0	-41
Net cash used in discontinued operations	0	-41
Net change in cash and cash equivalents	-7,807	-9,640
Cash and cash equivalents, beginning of year	53,084	57,294
Cash and cash equivalents, end of period	$45,277	$47,654

Organization_and_Overview

Organization and Overview	6 Months Ended
	Jun. 30, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Organization and Overview	'
	Organization and Overview
	Geeknet, Inc. ("Geeknet") and its subsidiary, ThinkGeek, Inc. ("ThinkGeek," and together with Geeknet, the "Company"), sells collectibles, apparel, gadgets, electronics, toys and other retail products for technology enthusiasts and general consumers through its ThinkGeek.com website (the "website") and certain exclusive products to the Company's wholesale customers. Since 1999, ThinkGeek has been creating a world where everyone can embrace their inner geek, express their passions and connect with one another. ThinkGeek offers a broad range of unique products through its website that are often not available in traditional brick-and-mortar stores. The Company introduces a range of new products to ThinkGeek's audience on a regular basis. Some ThinkGeek products are custom made and developed by the Company's in-house product development team ("GeekLabs"). The Company has several wholesale arrangements with brick-and-mortar retailers located throughout the United States and internationally, that allow the Company to reach a broader consumer audience and expand its brand awareness.
	The Company has two operating segments: Website and Wholesale. The "Website" segment sells geek-themed retail products through the website, while the "Wholesale" segment sells primarily exclusive GeekLabs products to retailers and brick-and-mortar stores.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	6 Months Ended
	Jun. 30, 2014
Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	Summary of Significant Accounting Policies
	Except for the updates discussed below, there have been no significant changes to the Company’s critical accounting policies during the six months ended June 30, 2014 as compared to what was previously disclosed in the Company's Annual Report on Form 10-K ("Form 10-K") for the year ended December 31, 2013.
	Basis of Presentation
	The Company has prepared the accompanying unaudited consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC") for interim financial reporting. These consolidated financial statements have been prepared on the same basis as the Company's annual financial statements and, in the opinion of management, include all adjustments, consisting of normal recurring adjustments necessary for a fair presentation of the Company's financial position, results of operations, and cash flows for the periods presented. The Company's financial position, results of operations and cash flows for the periods presented are not necessarily indicative of the results that may be expected for 2014. This is due in part to the seasonal nature of the business with a disproportionate amount of sales occurring in the fourth quarter, which begins on October 1 and ends on December 31. Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP") have been omitted in accordance with the rules and regulations of the SEC. These consolidated financial statements and notes thereto should be read in conjunction with the Company’s audited financial statements and notes thereto for the fiscal year ended December 31, 2013, included in the Company’s Form 10-K filed with the SEC.
	For the three and six months ended June 30, 2014 and June 30, 2013, there was no activity in other comprehensive loss, therefore, comprehensive loss equaled net loss. As a result, a separate Statement of Comprehensive Loss is not included in the accompanying consolidated financial statements.
	The results of the Company's Media business, which was sold on September 17, 2012, are classified as discontinued operations for the three and six months ended June 30, 2013 in the Company's Consolidated Statements of Operations. The expenses primarily relate to post-transaction transition services provided by the Company.
	Certain prior period amounts have been reclassified to conform to the current period's presentation. In the Consolidated Statements of Cash Flows at June 30, 2013, there was $0.4 million of accrued royalties included in Accounts payable that have been reclassified to Accrued and other liabilities.
	Use of Estimates in Preparation of Consolidated Financial Statements
	The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of such financial statements, as well as the reported amounts of revenue and expenses during the periods indicated.  Estimates include, but are not limited to, orders in transit at the end of the reporting period, provision for returns, inventory valuation, Geek Points accruals, stock-based compensation and income taxes. Actual results could differ from those estimates.
	Net Revenue
	The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sale price is fixed or determinable, and collectibility is reasonably assured. Net revenue for the Website segment is derived from the online sale of consumer goods. Website net revenue includes shipping revenue and is presented net of returns and allowances, discounts and sales taxes. Net revenue for the Wholesale segment is derived primarily from the sale of certain exclusive products through the wholesale channel. Wholesale net revenue is presented net of discounts and allowances.
	Website revenue is deferred for orders shipped but not delivered before the end of the period. The amount recorded as deferred revenue is estimated because of the Company's high volume of transactions and the use of multiple shipping carriers. Estimates are used to determine which orders that shipped at the end of the reporting period were delivered and should be recognized as revenue. When calculating these estimates, the Company considers its historical experience of shipping transit times for domestic and international orders. On average, shipping transit times are approximately one to eight business days. As of June 30, 2014 and December 31, 2013, $0.6 million and $1.6 million, respectively, were recognized as deferred revenue for orders shipped at the end of the reporting period but not yet delivered to the customer.
	The Company also engages in the sale of gift certificates. When a gift certificate is sold, Website revenue is deferred until the certificate is redeemed and the products are delivered. Deferred revenue at June 30, 2014 and December 31, 2013 relating to gift certificates was $1.2 million at each period.
	The Company reserves an amount for estimated returns on website orders at the end of each reporting period. The Company gives website customers a 90-day right to return purchased products. These estimates are based on historical patterns and recent trends of customer returns. Reserves for returns at June 30, 2014 and December 31, 2013 were $0.1 million and $0.5 million, respectively.
	Recently Adopted Accounting Pronouncements
	In July 2013, the Financial Accounting Standards Board issued authoritative guidance to amend previous guidance for income taxes and requires that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, with certain exceptions. This standard is effective for fiscal years beginning on or after December 15, 2013 and subsequent interim periods. The standard shall be applied prospectively to all unrecognized tax benefits that exist at the effective date. The adoption of this standard, which became effective January 1, 2014, did not have an impact on the Company's results of operations or its financial position.
	Recent Accounting Pronouncements
	In May 2014, the Financial Accounting Standards Board issued authoritative guidance, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The updated guidance will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that the guidance will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.

Balance_Sheet_Components

Balance Sheet Components	6 Months Ended
	Jun. 30, 2014
Balance Sheet Components [Abstract]	'
Balance Sheet Components	'
	Balance Sheet Components
	Prepaid expenses and other current assets
	Prepaid expenses and other current assets consist of the following (in thousands):
		June 30,			December 31,
		2014			2013
	Prepaid expenses and deposits for inventory	$	3,579		$	3,426
	Other current assets (1)	129			776
	Prepaid expenses and other current assets	$	3,708		$	4,202
	(1) Other current assets at December 31, 2013, included a rebate receivable of approximately $0.5 million.
	Property and equipment
	Property and equipment consist of the following (in thousands):
		June 30,			December 31,
		2014			2013
	Distribution equipment (useful lives of lesser of 7 years or contract term)	$	5,475		$	5,475
	Computer and office equipment (useful lives of 3 to 5 years)	375			377
	Software, including internal-use software (useful lives of 3 years)	344			237
	Leasehold improvements (useful lives of lesser of estimated life or lease term)	214			214
	Furniture and fixtures (useful lives of 5 years)	150			150
	Total property and equipment	6,558			6,453
	Less: Accumulated depreciation and amortization	(4,606		)	(3,988		)
	Property and equipment, net	$	1,952		$	2,465
	Included in Software for the six months ended June 30, 2014 is approximately $0.1 million of capitalized costs associated with internal-use software developed as part of implementing a new enterprise resource planning (ERP) system. Depreciation and amortization expense for property and equipment was $0.3 million for each of the three months ended June 30, 2014 and June 30, 2013, and $0.6 million for each of the six months ended June 30, 2014 and June 30, 2013.
	Accrued and other liabilities
	Accrued and other liabilities consisted of the following (in thousands):
		30-Jun-14			31-Dec-13
	Accrued royalties	$	1,313		$	3,959
	Accrued employee compensation and benefits	1,072			894
	Accrued Geek Points(1)	480			561
	Other accrued liabilities	359			1,247
	Accrued and other liabilities	$	3,224		$	6,661
	(1) Accrued Geek Points represents the cost of anticipated future redemptions for awards earned as of the end of the respective periods.

Fair_Value_Measurements

Fair Value Measurements	6 Months Ended
	Jun. 30, 2014
Fair Value Disclosures [Abstract]	'
Fair Value Measurements	'
	Fair Value Measurements
	The Company holds certain of its cash and cash equivalents in money market funds, asset-backed securities and commercial paper. The Company measures the fair value of money market funds using quoted prices in active markets for identical assets or liabilities. The Company measures the fair value of the asset-backed securities and the commercial paper based on other significant observable inputs available at the measurement date. The following table summarizes, by major security type, the Company's cash and cash equivalents that are measured at fair value on a recurring basis and are categorized using the fair value hierarchy (in thousands):
		30-Jun-14		31-Dec-13
	Level 1 Securities:
	Money market fund deposits	$	12,868	$	18,275
	Level 2 Securities:
	Asset-backed securities	4,208		—
	Commercial paper	1,200		—
	Total	$	18,276	$	18,275

Computation_of_Per_Share_Amoun

Computation of Per Share Amounts	6 Months Ended
	Jun. 30, 2014
Earnings Per Share [Abstract]	'
Computation of Per Share Amounts	'
	Computation of Per Share Amounts
	Basic earnings per common share is computed using the weighted-average number of common shares outstanding during the period. Diluted earnings per common share is computed using the weighted-average number of common and dilutive common equivalent shares outstanding during the period. Common equivalent shares are anti-dilutive when their conversion would reduce the loss per share. For the three and six months ended June 30, 2014 and June 30, 2013, the Company excluded all stock options and restricted stock units from the calculation of diluted net loss per common share because all such securities were anti-dilutive.
	Employee stock options and unvested restricted stock units granted by the Company are treated as potential common shares outstanding in computing diluted earnings per share. Diluted shares outstanding include the dilutive effect of in-the-money options, calculated based on the average share price for each period using the treasury stock method. Under the treasury stock method, the amount the employee must pay for exercising stock options, the amount of compensation cost for future service that the Company has not yet recognized, and the amount of tax benefits that would be recorded in additional paid-in capital when the award becomes deductible are assumed to be used to repurchase shares.
	The following table presents the calculation of basic and diluted earnings per share (in thousands, except per share data):
		Three Months Ended							Six Months Ended
		June 30,							June 30,
		2014				2013			2014			2013
	Net loss from continuing operations	$	(4,149	)		$	(1,490	)	$	(6,394	)	$	(3,798	)
	Loss from discontinued operations, net of tax	—				(41		)	—			(69		)
	Net loss	$	(4,149	)		$	(1,531	)	$	(6,394	)	$	(3,867	)
	Weighted average shares - basic and diluted	6,694				6,638			6,676			6,612
	Loss per share from continuing operations:
	Basic and diluted	$	(0.62	)		$	(0.22	)	$	(0.96	)	$	(0.57	)
	Loss per share from discontinued operations:
	Basic and diluted	$	—			$	(0.01	)	$	—		$	(0.01	)
	Net loss per share:
	Basic and diluted	$	(0.62	)		$	(0.23	)	$	(0.96	)	$	(0.58	)
	The following potential common shares have been excluded from the calculation of diluted earnings per share for all periods presented because they are anti-dilutive (in thousands):
		Three Months Ended						Six Months Ended
		June 30,						June 30,
		2014			2013			2014		2013
	Anti-dilutive securities:
	Employee stock options	113			113			88		132
	Unvested restricted stock units	26			52			24		35
	Total	139			165			112		167

Stock_Compensation

Stock Compensation	6 Months Ended
	Jun. 30, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Stock Compensation	'
	Stock Compensation
	In December 2007, the Company's stockholders approved the 2007 Equity Incentive Plan (“2007 Plan”).  The 2007 Plan replaced the Company's 1998 Stock Plan (the “1998 Plan”) and the 1999 Director Option Plan (the “Directors' Plan”), collectively referred to as the “Equity Plans.”  The Equity Plans will continue to govern awards previously granted under each respective plan.  At June 30, 2014, 238,389 shares of common stock were available for issuance under the 2007 Plan.
	Options granted under the 2007 Plan must be issued at a price equal to at least the fair market value of the Company’s common stock on the date of grant.  All vested stock options under the 2007 Plan may be exercised at the earlier of within 10 years of the date of grant or within 90 days of termination of employment, or such other time as may be provided in the stock option agreement, and vest as determined by the Board of Directors.  The Company’s policy is to issue new shares upon exercise of options or vesting of Restricted Stock Units ("RSUs") under the 2007 Plan.
	Stock Options
	The following table summarizes option activities from December 31, 2013 through June 30, 2014:
				Number of Shares			Weighted-Average Exercise Price per Share		Weighted-Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value (in thousands)
	Outstanding as of December 31, 2013			133,578			$17.57
	Granted			2,268			$13.78
	Exercised			(675	)		$11.20
	Canceled			(4,876	)		$17.14
	Outstanding as of June 30, 2014			130,295			$17.56		6.8		$12
	Vested or expected to vest at June 30, 2014			122,257			$17.63		6.7		$12
	Exercisable at June 30, 2014			93,704			$17.60		6.1		$12
	The total intrinsic value of options exercised for the three and six months ended June 30, 2014 and June 30, 2013 was insignificant for all periods. The weighted average grant date fair value for the three and six months ended June 30, 2014 was $4.70, respectively. The weighted average grant date fair value for the three and six months ended June 30, 2013 was $5.40 and $5.94, respectively. The total cash received from stock options exercised was insignificant for the three and six months ended June 30, 2014. The total cash received from stock options exercised was $0.2 million and $0.3 million for the three and six months ended June 30, 2013. For the three and six months ended June 30, 2014 and June 30, 2013, no tax benefit was realized from exercised options.
	The fair value of the option grants has been calculated on the date of grant using the Black-Scholes option pricing model.  The expected life was based on historical settlement patterns.  Expected volatility was based on historical implied volatility in the Company’s stock.  The interest rate for periods within the contractual life of the award is based on the U.S. Treasury yield curve in effect at the time of grant. The following table summarizes the weighted-average assumptions for stock options granted:
		Three Months Ended				Six Months Ended
		June 30,				June 30,
		2014		2013		2014		2013
	Expected life (years)	3		3		3		3
	Risk-free interest rate	0.80%		0.70%		0.80%		0.50%
	Volatility	50%		58%		50%		59%
	Dividend yield	—		—		—		—
	Restricted Stock
	RSUs granted to employees typically vest over a three year period. RSUs granted to non-employee directors typically vest on the same day of the grant and represent compensation for serving on the Company's Board of Directors. The following table summarizes restricted stock activities from December 31, 2013 through June 30, 2014:
			Number of Shares			Weighted-Average Grant-Date Fair Value
	Outstanding as of December 31, 2013		94,771			$17.91
	Granted		83,559			$14.09
	Restricted Stock Release		(94,750	)		$17.26
	Canceled		(5,763	)		$15.43
	Outstanding as of June 30, 2014		77,817			$14.78
	Stock-Based Compensation Expense
	The following table summarizes stock-based compensation expense as recorded in the Consolidated Statements of Operations (in thousands):
		Three Months Ended								Six Months Ended
		June 30,								June 30,
		2014				2013				2014		2013
	Cost of revenue	$	19			$	34			$	40	$	(120	)
	Sales and marketing	22				9				43		(68		)
	Technology and design	47				48				110		93
	General and administrative	787				716				862		1,559
	Included in operating expenses	856				773				1,015		1,584
	Total stock-based compensation expense	$	875			$	807			$	1,055	$	1,464
	The stock-based compensation expense is net of insignificant amounts capitalized to internal-use software for the three and six months ended June 30, 2014.
	As of June 30, 2014, total compensation cost not yet recognized and the weighted-average remaining term is as follows ($ in thousands):
		Expense not yet				Weighted-Average Remaining Term (in years)
		recognized
	Stock Options	$	204			1.8
	Restricted Stock Units	$	754			2.3

Commitments_and_Contingencies

Commitments and Contingencies	6 Months Ended
	Jun. 30, 2014
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies	'
	Commitments and Contingencies
	Legal Proceedings
	The Company is involved from time to time, in claims, proceedings and litigation arising in the normal course of business. The Company reviews all claims and accrues a liability for those matters where it believes that the likelihood that a loss will occur is probable and the amount of loss is reasonably estimable.
	On June 10, 2013, the Company was served with a complaint filed by UbiComm LLC in U.S. District Court, for the District of Delaware, alleging infringement of U.S. Patent Number 5,603,054 ("Patent '054"). On September 3, 2013, the Company filed a Motion to Dismiss the Complaint, which was granted on November 15, 2013. On the same day, Ubicomm appealed the dismissal to the U.S. Court of Appeals for the Federal Circuit (the "Appeals Court"). Subsequently, the parties agreed to stay the matter pending the U.S. Supreme Court decision in Alice Corp v. CLS Bank which related to Patent '054. Following the Supreme Court’s CLS Bank decision on June 19, 2014, UbiComm decided to withdraw the appeal. The parties entered into a Joint Motion to Dismiss the appeal on July 23, 2014, and the Appeals Court granted the motion to dismiss on July 31, 2014.

Segments

Segments	6 Months Ended
	Jun. 30, 2014
Segment Reporting [Abstract]	'
Segment and Geographic Information	'
	Segment and Geographic Information
	The Company has two operating segments: Website and Wholesale. The Website segment sells geek-themed retail products to technology enthusiasts and general consumers through the website. The Wholesale segment has higher gross margins, as it primarily sells exclusive higher margin GeekLabs products to retailers and brick-and-mortar stores.
	The accounting policies of the segments are consistent with those described in the summary of significant accounting policies included in the Company’s 2013 Form 10-K. The majority of costs are specifically identifiable to each segment. However, where costs are not specifically identifiable, they are allocated based on the ratio of segment product costs to total product costs. The Company's chief decision-making group is the Chief Executive Officer and the Chief Financial Officer. The Company's accounts receivables are primarily related to the Wholesale segment. Other than inventory, the Company's assets and liabilities are not allocated or reviewed by the chief decision-making group on a segment basis. Beginning in the first quarter of 2014, the Company began identifying inventory that was dedicated exclusively to the Wholesale segment. This amount was approximately $2.5 million as of June 30, 2014. The remaining inventory balance of approximately $15.2 million was primarily related to Website.
	(in thousands)	Website			Wholesale			Total
	Three Months Ended June 30, 2014
	Net revenue	$	17,833		$	5,562		$	23,395
	Cost of revenue	16,116			3,819			19,935
	Gross margin	$	1,717		$	1,743		$	3,460
	Gross margin %	9.6		%	31.3		%	14.8		%
	Three Months Ended June 30, 2013
	Net revenue	$	18,254		$	3,750		$	22,004
	Cost of revenue	15,155			2,440			17,595
	Gross margin	$	3,099		$	1,310		$	4,409
	Gross margin %	17		%	34.9		%	20		%
	Six Months Ended June 30, 2014
	Net revenue	$	35,712		$	10,374		$	46,086
	Cost of revenue	31,738			7,063			38,801
	Gross margin	$	3,974		$	3,311		$	7,285
	Gross margin %	11.1		%	31.9		%	15.8		%
	Six Months Ended June 30, 2013
	Net revenue	$	36,235		$	5,326		$	41,561
	Cost of revenue	29,994			3,538			33,532
	Gross margin	$	6,241		$	1,788		$	8,029
	Gross margin %	17.2		%	33.6		%	19.3		%
	Net revenue derived from international orders was $5.6 million and $4.5 million, and $10.3 million and $8.9 million, for the three and six months ended June 30, 2014 and June 30, 2013, respectively.

Subsequent_Events

Subsequent Events	6 Months Ended
	Jun. 30, 2014
Subsequent Events [Abstract]	'
Subsequent Events	'
	Subsequent Events
	On July 31, 2014, the Company entered into an Asset Purchase Agreement with Treehouse Brand Stores, LLC (“Treehouse”) to purchase substantially all of the assets and liabilities of Treehouse.  The purchase was effective as of August 1, 2014.  Total initial consideration was $1.5 million in cash. Additional earn-out payments of up to $0.8 million and $1.3 million will be paid to the seller in 2014 and 2015, respectively, upon the achievement of certain specified performance metrics. In addition, $0.5 million of RSUs and stock options were issued that vest over three years.
	The Company will include the results of Treehouse in its financial statements beginning August 1, 2014.  Acquisition-related costs were not material during the quarter ended June 30, 2014.  Based upon the timing of the acquisition subsequent to the end of the quarter ended June 30, 2014, the initial accounting for the business combination is incomplete at the time of the filing of this Form 10-Q.  As a result, the Company is unable to provide amounts recognized as of the acquisition date for assets and liabilities acquired.  These amounts will be provided in the quarterly report on Form 10-Q for the quarter ended September 30, 2014.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	6 Months Ended
	Jun. 30, 2014
Accounting Policies [Abstract]	'
Basis of Presentation	'
	Basis of Presentation
	The Company has prepared the accompanying unaudited consolidated financial statements pursuant to the rules and regulations of the Securities and Exchange Commission ("SEC") for interim financial reporting. These consolidated financial statements have been prepared on the same basis as the Company's annual financial statements and, in the opinion of management, include all adjustments, consisting of normal recurring adjustments necessary for a fair presentation of the Company's financial position, results of operations, and cash flows for the periods presented. The Company's financial position, results of operations and cash flows for the periods presented are not necessarily indicative of the results that may be expected for 2014. This is due in part to the seasonal nature of the business with a disproportionate amount of sales occurring in the fourth quarter, which begins on October 1 and ends on December 31. Certain information and footnote disclosures normally included in consolidated financial statements prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP") have been omitted in accordance with the rules and regulations of the SEC. These consolidated financial statements and notes thereto should be read in conjunction with the Company’s audited financial statements and notes thereto for the fiscal year ended December 31, 2013, included in the Company’s Form 10-K filed with the SEC.
Use of Estimates in Preparation of Consolidated Financial Statements	'
	Use of Estimates in Preparation of Consolidated Financial Statements
	The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of such financial statements, as well as the reported amounts of revenue and expenses during the periods indicated.  Estimates include, but are not limited to, orders in transit at the end of the reporting period, provision for returns, inventory valuation, Geek Points accruals, stock-based compensation and income taxes. Actual results could differ from those estimates.
Net Revenue	'
	Net Revenue
	The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sale price is fixed or determinable, and collectibility is reasonably assured. Net revenue for the Website segment is derived from the online sale of consumer goods. Website net revenue includes shipping revenue and is presented net of returns and allowances, discounts and sales taxes. Net revenue for the Wholesale segment is derived primarily from the sale of certain exclusive products through the wholesale channel. Wholesale net revenue is presented net of discounts and allowances.
	Website revenue is deferred for orders shipped but not delivered before the end of the period. The amount recorded as deferred revenue is estimated because of the Company's high volume of transactions and the use of multiple shipping carriers. Estimates are used to determine which orders that shipped at the end of the reporting period were delivered and should be recognized as revenue. When calculating these estimates, the Company considers its historical experience of shipping transit times for domestic and international orders. On average, shipping transit times are approximately one to eight business days. As of June 30, 2014 and December 31, 2013, $0.6 million and $1.6 million, respectively, were recognized as deferred revenue for orders shipped at the end of the reporting period but not yet delivered to the customer.
	The Company also engages in the sale of gift certificates. When a gift certificate is sold, Website revenue is deferred until the certificate is redeemed and the products are delivered. Deferred revenue at June 30, 2014 and December 31, 2013 relating to gift certificates was $1.2 million at each period.
	The Company reserves an amount for estimated returns on website orders at the end of each reporting period. The Company gives website customers a 90-day right to return purchased products. These estimates are based on historical patterns and recent trends of customer returns.
Recently Adopted Accounting Pronouncements and Recent Accounting Pronouncements	'
	Recently Adopted Accounting Pronouncements
	In July 2013, the Financial Accounting Standards Board issued authoritative guidance to amend previous guidance for income taxes and requires that an unrecognized tax benefit, or a portion of an unrecognized tax benefit, should be presented in the financial statements as a reduction to a deferred tax asset for a net operating loss carryforward, a similar tax loss, or a tax credit carryforward, with certain exceptions. This standard is effective for fiscal years beginning on or after December 15, 2013 and subsequent interim periods. The standard shall be applied prospectively to all unrecognized tax benefits that exist at the effective date. The adoption of this standard, which became effective January 1, 2014, did not have an impact on the Company's results of operations or its financial position.
	Recent Accounting Pronouncements
	In May 2014, the Financial Accounting Standards Board issued authoritative guidance, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The updated guidance will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that the guidance will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.

Balance_Sheet_Components_Table

Balance Sheet Components (Tables)	6 Months Ended
	Jun. 30, 2014
Balance Sheet Components [Abstract]	'
Prepaid Expenses and Other Current Assets	'
	Prepaid expenses and other current assets consist of the following (in thousands):
		June 30,			December 31,
		2014			2013
	Prepaid expenses and deposits for inventory	$	3,579		$	3,426
	Other current assets (1)	129			776
	Prepaid expenses and other current assets	$	3,708		$	4,202
	(1) Other current assets at December 31, 2013, included a rebate receivable of approximately $0.5 million.
Property, Plant and Equipment	'
	Property and equipment consist of the following (in thousands):
		June 30,			December 31,
		2014			2013
	Distribution equipment (useful lives of lesser of 7 years or contract term)	$	5,475		$	5,475
	Computer and office equipment (useful lives of 3 to 5 years)	375			377
	Software, including internal-use software (useful lives of 3 years)	344			237
	Leasehold improvements (useful lives of lesser of estimated life or lease term)	214			214
	Furniture and fixtures (useful lives of 5 years)	150			150
	Total property and equipment	6,558			6,453
	Less: Accumulated depreciation and amortization	(4,606		)	(3,988		)
	Property and equipment, net	$	1,952		$	2,465
Schedule of Accrued Liabilities	'
	Accrued and other liabilities consisted of the following (in thousands):
		30-Jun-14			31-Dec-13
	Accrued royalties	$	1,313		$	3,959
	Accrued employee compensation and benefits	1,072			894
	Accrued Geek Points(1)	480			561
	Other accrued liabilities	359			1,247
	Accrued and other liabilities	$	3,224		$	6,661
	(1) Accrued Geek Points represents the cost of anticipated future redemptions for awards earned as of the end of the respective periods.

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	6 Months Ended
	Jun. 30, 2014
Fair Value Disclosures [Abstract]	'
Fair Value, Assets Measured on Recurring Basis	'
	The following table summarizes, by major security type, the Company's cash and cash equivalents that are measured at fair value on a recurring basis and are categorized using the fair value hierarchy (in thousands):
		30-Jun-14		31-Dec-13
	Level 1 Securities:
	Money market fund deposits	$	12,868	$	18,275
	Level 2 Securities:
	Asset-backed securities	4,208		—
	Commercial paper	1,200		—
	Total	$	18,276	$	18,275

Computation_of_Per_Share_Amoun1

Computation of Per Share Amounts (Tables)	6 Months Ended
	Jun. 30, 2014
Earnings Per Share [Abstract]	'
Schedule of Earnings Per Share, Basic and Diluted	'
	The following table presents the calculation of basic and diluted earnings per share (in thousands, except per share data):
		Three Months Ended							Six Months Ended
		June 30,							June 30,
		2014				2013			2014			2013
	Net loss from continuing operations	$	(4,149	)		$	(1,490	)	$	(6,394	)	$	(3,798	)
	Loss from discontinued operations, net of tax	—				(41		)	—			(69		)
	Net loss	$	(4,149	)		$	(1,531	)	$	(6,394	)	$	(3,867	)
	Weighted average shares - basic and diluted	6,694				6,638			6,676			6,612
	Loss per share from continuing operations:
	Basic and diluted	$	(0.62	)		$	(0.22	)	$	(0.96	)	$	(0.57	)
	Loss per share from discontinued operations:
	Basic and diluted	$	—			$	(0.01	)	$	—		$	(0.01	)
	Net loss per share:
	Basic and diluted	$	(0.62	)		$	(0.23	)	$	(0.96	)	$	(0.58	)
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share	'
	The following potential common shares have been excluded from the calculation of diluted earnings per share for all periods presented because they are anti-dilutive (in thousands):
		Three Months Ended						Six Months Ended
		June 30,						June 30,
		2014			2013			2014		2013
	Anti-dilutive securities:
	Employee stock options	113			113			88		132
	Unvested restricted stock units	26			52			24		35
	Total	139			165			112		167

Stock_Compensation_Tables

Stock Compensation (Tables)	6 Months Ended
	Jun. 30, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]	'
Schedule of Share-based Compensation, Stock Options, Activity	'
	The following table summarizes option activities from December 31, 2013 through June 30, 2014:
				Number of Shares			Weighted-Average Exercise Price per Share		Weighted-Average Remaining Contractual Term (in years)		Aggregate Intrinsic Value (in thousands)
	Outstanding as of December 31, 2013			133,578			$17.57
	Granted			2,268			$13.78
	Exercised			(675	)		$11.20
	Canceled			(4,876	)		$17.14
	Outstanding as of June 30, 2014			130,295			$17.56		6.8		$12
	Vested or expected to vest at June 30, 2014			122,257			$17.63		6.7		$12
	Exercisable at June 30, 2014			93,704			$17.60		6.1		$12
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions	'
	The following table summarizes the weighted-average assumptions for stock options granted:
		Three Months Ended				Six Months Ended
		June 30,				June 30,
		2014		2013		2014		2013
	Expected life (years)	3		3		3		3
	Risk-free interest rate	0.80%		0.70%		0.80%		0.50%
	Volatility	50%		58%		50%		59%
	Dividend yield	—		—		—		—
Schedule of Share-based Compensation, Restricted Stock Units Activity	'
	The following table summarizes restricted stock activities from December 31, 2013 through June 30, 2014:
			Number of Shares			Weighted-Average Grant-Date Fair Value
	Outstanding as of December 31, 2013		94,771			$17.91
	Granted		83,559			$14.09
	Restricted Stock Release		(94,750	)		$17.26
	Canceled		(5,763	)		$15.43
	Outstanding as of June 30, 2014		77,817			$14.78
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs	'
	The following table summarizes stock-based compensation expense as recorded in the Consolidated Statements of Operations (in thousands):
		Three Months Ended								Six Months Ended
		June 30,								June 30,
		2014				2013				2014		2013
	Cost of revenue	$	19			$	34			$	40	$	(120	)
	Sales and marketing	22				9				43		(68		)
	Technology and design	47				48				110		93
	General and administrative	787				716				862		1,559
	Included in operating expenses	856				773				1,015		1,584
	Total stock-based compensation expense	$	875			$	807			$	1,055	$	1,464
Schedule of Unrecognized Compensation Cost, Nonvested Awards	'
	As of June 30, 2014, total compensation cost not yet recognized and the weighted-average remaining term is as follows ($ in thousands):
		Expense not yet				Weighted-Average Remaining Term (in years)
		recognized
	Stock Options	$	204			1.8
	Restricted Stock Units	$	754			2.3

Segments_Tables

Segments (Tables)	6 Months Ended
	Jun. 30, 2014
Segment Reporting [Abstract]	'
Schedule of Segment Reporting Information, by Segment	'
	(in thousands)	Website			Wholesale			Total
	Three Months Ended June 30, 2014
	Net revenue	$	17,833		$	5,562		$	23,395
	Cost of revenue	16,116			3,819			19,935
	Gross margin	$	1,717		$	1,743		$	3,460
	Gross margin %	9.6		%	31.3		%	14.8		%
	Three Months Ended June 30, 2013
	Net revenue	$	18,254		$	3,750		$	22,004
	Cost of revenue	15,155			2,440			17,595
	Gross margin	$	3,099		$	1,310		$	4,409
	Gross margin %	17		%	34.9		%	20		%
	Six Months Ended June 30, 2014
	Net revenue	$	35,712		$	10,374		$	46,086
	Cost of revenue	31,738			7,063			38,801
	Gross margin	$	3,974		$	3,311		$	7,285
	Gross margin %	11.1		%	31.9		%	15.8		%
	Six Months Ended June 30, 2013
	Net revenue	$	36,235		$	5,326		$	41,561
	Cost of revenue	29,994			3,538			33,532
	Gross margin	$	6,241		$	1,788		$	8,029
	Gross margin %	17.2		%	33.6		%	19.3		%

Organization_and_Overview_Deta

Organization and Overview (Details)	6 Months Ended
	Jun. 30, 2014
	Segment
Basis of Presentation [Abstract]	'
Operating segments (number)	2

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details) (USD $)	6 Months Ended
	Jun. 30, 2014	Dec. 31, 2013	Jun. 30, 2014	Dec. 31, 2013	Jun. 30, 2013
			e-Commerce	e-Commerce	Accrued Liabilities and Other
					Reclassification of Accounts Payable to Accrued Liabilities and Other
Deferred Revenue Arrangement [Line Items]	'	'	'	'	'
Accrued royalties included in accounts payable that have been reclassified to accrued and other liabilities	'	'	'	'	$400,000
Approximate average shipping time, minimum	'1 day	'	'	'	'
Approximate average shipping time, maximum	'8 days	'	'	'	'
Deferred revenue	1,842,000	2,828,000	600,000	1,600,000	'
Deferred revenue related to gift certificates	1,200,000	1,200,000	'	'	'
Right to return products (days)	'90 days	'	'	'	'
Reserves for returns	$100,000	$500,000	'	'	'

Balance_Sheet_Components_Prepa

Balance Sheet Components - Prepaid Expenses and Other Current Assets (Details) (USD $)	Jun. 30, 2014		Dec. 31, 2013
Balance Sheet Components [Abstract]	'		'
Prepaid expenses and deposits for inventory	$3,579,000		$3,426,000
Other current assets	129,000	[1]	776,000	[1]
Prepaid expenses and other current assets	3,708,000		4,202,000
Rebate receivable	'		$500,000
[1]	Other current assets at December 31, 2013, included a rebate receivable of approximately $0.5 million.

Balance_Sheet_Components_Prope

Balance Sheet Components - Property, Plant and Equipment (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Total property and equipment	$6,558,000	'	$6,558,000	'	$6,453,000
Less: Accumulated depreciation and amortization	-4,606,000	'	-4,606,000	'	-3,988,000
Property and equipment, net	1,952,000	'	1,952,000	'	2,465,000
Depreciation expense	300,000	300,000	600,000	600,000	'
Distribution equipment (useful lives of lesser of 7 years or contract term)	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Property and equipment, useful life	'	'	'7 years	'	'
Total property and equipment	5,475,000	'	5,475,000	'	5,475,000
Computer and office equipment (useful lives of 3 to 5 years)	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Total property and equipment	375,000	'	375,000	'	377,000
Computer and office equipment (useful lives of 3 to 5 years) | Minimum	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Property and equipment, useful life	'	'	'3 years	'	'
Computer and office equipment (useful lives of 3 to 5 years) | Maximum	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Property and equipment, useful life	'	'	'5 years	'	'
Software, including internal-use software (useful lives of 3 years)	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Total property and equipment	344,000	'	344,000	'	237,000
Capitalized costs associated with internal-use software	'	'	100,000	'	'
Software, including internal-use software (useful lives of 3 years) | Minimum	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Property and equipment, useful life	'	'	'3 years	'	'
Leasehold improvements (useful lives of lesser of estimated life or lease term)	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Total property and equipment	214,000	'	214,000	'	214,000
Furniture and fixtures (useful lives of 5 years)	'	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'	'
Property and equipment, useful life	'	'	'5 years	'	'
Total property and equipment	$150,000	'	$150,000	'	$150,000

Balance_Sheet_Components_Accru

Balance Sheet Components - Accrued and Other Liabilities (Details) (USD $)	Jun. 30, 2014		Dec. 31, 2013
In Thousands, unless otherwise specified
Balance Sheet Components [Abstract]	'		'
Accrued royalties	$1,313		$3,959
Accrued employee compensation and benefits	1,072		894
Accrued Geek Points	480	[1]	561	[1]
Other accrued liabilities	359		1,247
Accrued and other liabilities	$3,224		$6,661
[1]	Accrued Geek Points represents the cost of anticipated future redemptions for awards earned as of the end of the respective periods.

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (Fair Value, Measurements, Recurring, USD $)	Jun. 30, 2014	Dec. 31, 2013
In Thousands, unless otherwise specified
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Total	$18,276	$18,275
Level 1 Securities: | Money market fund deposits	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Total	12,868	18,275
Level 2 Securities: | Asset-backed securities	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Total	4,208	0
Level 2 Securities: | Commercial paper	'	'
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'
Total	$1,200	$0

Computation_of_Per_Share_Amoun2

Computation of Per Share Amounts - Net Loss Per Share Disclosure (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Earnings Per Share [Abstract]	'	'	'	'
Net loss from continuing operations	($4,149)	($1,490)	($6,394)	($3,798)
Loss from discontinued operations, net of tax	0	-41	0	-69
Net loss	($4,149)	($1,531)	($6,394)	($3,867)
Shares used in per share calculations:	'	'	'	'
Basic and diluted	6,694	6,638	6,676	6,612
Loss per share from continuing operations:	'	'	'	'
Basic and diluted	($0.62)	($0.22)	($0.96)	($0.57)
Loss per share from discontinued operations:	'	'	'	'
Basic and diluted	$0	($0.01)	$0	($0.01)
Net loss per share:	'	'	'	'
Basic and diluted	($0.62)	($0.23)	($0.96)	($0.58)

Computation_of_Per_Share_Amoun3

Computation of Per Share Amounts - Anti-Dilutive Shares Disclosure (Details)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Antidilutive securities	139	165	112	167
Employee stock options	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Antidilutive securities	113	113	88	132
Unvested restricted stock units	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Antidilutive securities	26	52	24	35

Stock_Compensation_Details

Stock Compensation (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Granted, weighted average grant date fair value	$4.70	$5.40	$4.70	$5.94
Total cash received from stock options exercised	'	$200,000	'	$300,000
Tax benefit realized from exercised options	$0	$0	$0	$0
2007 Plan	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Shares available for grant	238,389	'	238,389	'
Employee stock options | 2007 Plan	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Term of award	'	'	'10 years	'
Period from termination of employment to exercise awards	'	'	'90 days	'
Restricted Stock Units	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Award vesting period	'	'	'3 years	'

Stock_Compensation_Stock_Optio

Stock Compensation - Stock Option Activity (Details) (USD $)	6 Months Ended
In Thousands, except Share data, unless otherwise specified	Jun. 30, 2014
Stock Options, Outstanding [Roll Forward]	'
Outstanding as of December 31, 2013 (shares)	133,578
Granted (shares)	2,268
Exercised (shares)	-675
Canceled (shares)	-4,876
Outstanding as of June 30, 2014 (shares)	130,295
Vested or expected to vest at June 30, 2014 (shares)	122,257
Exercisable at June 30, 2014 (shares)	93,704
Stock Options, Outstanding, Weighted Average Exercise Price [Roll Forward]	'
Outstanding as of December 31, 2013, Weighted Average Exercise Price (dollars per share)	$17.57
Granted, Weighted Average Exercise Price (dollars per share)	$13.78
Exercised, Weighted Average Exercise Price (dollars per share)	$11.20
Canceled, Weighted Average Exercise Price (dollars per share)	$17.14
Outstanding as of June 30, 2014, Weighted Average Exercise Price (dollars per share)	$17.56
Vested and expected to vest at June 30, 2014, Weighted Average Exercise Price (dollars per share)	$17.63
Exercisable at June 30, 2014, Weighted Average Exercise Price (dollars per share)	$17.60
Stock Options, Additional Disclosures [Abstract]	'
Outstanding as of June 30, 2014, Weighted-Average Remaining Contractual Term (in years)	'6 years 9 months 18 days
Vested and expected to vest at June 30, 2014, Weighted-Average Remaining Contractual Term (in years)	'6 years 8 months 12 days
Exercisable at June 30, 2014, Weighted-Average Remaining Contractual Term (in years)	'6 years 1 month 6 days
Outstanding as of June 30, 2014, Aggregate Intrinsic Value	$12
Vested and expected to vest at June 30, 2014, Aggregate Intrinsic Value	12
Exercisable at June 30, 2014, Aggregate Intrinsic Value	$12

Stock_Compensation_Weighted_Av

Stock Compensation - Weighted Average Assumptions (Details) (Employee stock options)	3 Months Ended		6 Months Ended
	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Employee stock options	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions and Methodology [Abstract]	'	'	'	'
Expected life (years)	'3 years	'3 years	'3 years	'3 years
Risk-free interest rate	0.80%	0.70%	0.80%	0.50%
Volatility	50.00%	58.00%	50.00%	59.00%
Dividend yield	0.00%	0.00%	0.00%	0.00%

Stock_Compensation_Restricted_

Stock Compensation - Restricted Stock Unit Activity (Details) (Restricted Stock Units, USD $)	6 Months Ended
	Jun. 30, 2014
Restricted Stock Units	'
Equity Instruments Other than Options, Nonvested, Number of Shares [Roll Forward]	'
Outstanding as of December 31, 2013 (shares)	94,771
Granted (shares)	83,559
Restricted Stock Release (shares)	-94,750
Canceled (shares)	-5,763
Outstanding as of June 30, 2014 (shares)	77,817
Equity Instruments Other than Options, Nonvested, Weighted Average Grant Date Fair Value [Roll Forward]	'
Outstanding as of December 31, 2013, Weighted Average Grant Date Fair Value (dollars per share)	$17.91
Granted, Weighted Average Grant Date Fair Value (dollars per share)	$14.09
Restricted Stock Release, Weighted Average Grant Date Fair Value (dollars per share)	$17.26
Canceled, Weighted Average Grant Date Fair Value (dollars per share)	$15.43
Outstanding as of June 30, 2014, Weighted Average Grant Date Fair Value (dollars per share)	$14.78

Stock_Compensation_Stock_Based

Stock Compensation - Stock Based Compensation Expense (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	$875	$807	$1,055	$1,464
Cost of revenue	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	19	34	40	-120
Included in operating expenses	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	856	773	1,015	1,584
Sales and marketing	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	22	9	43	-68
Technology and design	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	47	48	110	93
General and administrative	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Stock-based compensation expense	$787	$716	$862	$1,559

Stock_Compensation_Compensatio

Stock Compensation - Compensation Costs Not Yet Recognized (Details) (USD $)	6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014
Stock Options	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Expense not yet recognized	$204
Weighted-Average Remaining Term (in years)	'1 year 9 months 18 days
Restricted Stock Units	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Expense not yet recognized	$754
Weighted-Average Remaining Term (in years)	'2 years 3 months 18 days

Segments_Narrative_Details

Segments (Narrative) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013	Dec. 31, 2013
			Segment
Segment Reporting Information [Line Items]	'	'	'	'	'
Operating segments (number)	'	'	2	'	'
Inventories, net	$17,738	'	$17,738	'	$20,186
Net revenue	23,395	22,004	46,086	41,561	'
International	'	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'	'
Net revenue	5,600	10,300	4,500	8,900	'
Wholesale	'	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'	'
Inventories, net	2,500	'	2,500	'	'
Net revenue	5,562	3,750	10,374	5,326	'
Website	'	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'	'
Inventories, net	15,200	'	15,200	'	'
Net revenue	$17,833	$18,254	$35,712	$36,235	'

Segments_Schedule_of_Segment_I

Segments (Schedule of Segment Information) (Details) (USD $)	3 Months Ended		6 Months Ended
In Thousands, unless otherwise specified	Jun. 30, 2014	Jun. 30, 2013	Jun. 30, 2014	Jun. 30, 2013
Segment Reporting Information [Line Items]	'	'	'	'
Net revenue	$23,395	$22,004	$46,086	$41,561
Cost of revenue	19,935	17,595	38,801	33,532
Gross margin	3,460	4,409	7,285	8,029
Gross margin %	14.80%	20.00%	15.80%	19.30%
Website	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Net revenue	17,833	18,254	35,712	36,235
Cost of revenue	16,116	15,155	31,738	29,994
Gross margin	1,717	3,099	3,974	6,241
Gross margin %	9.60%	17.00%	11.10%	17.20%
Wholesale	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Net revenue	5,562	3,750	10,374	5,326
Cost of revenue	3,819	2,440	7,063	3,538
Gross margin	$1,743	$1,310	$3,311	$1,788
Gross margin %	31.30%	34.90%	31.90%	33.60%

Subsequent_Events_Narrative_De

Subsequent Events (Narrative) (Details) (Subsequent Event, Treehouse, USD $)	0 Months Ended
In Millions, unless otherwise specified	Jul. 31, 2014	Jul. 31, 2014	Dec. 31, 2015	Dec. 31, 2014
		Restricted Stock Units and Stock Options	Scenario, Forecast	Scenario, Forecast
Subsequent Event [Line Items]	'	'	'	'
Total initial consideration in cash	$1.50	'	'	'
Additional earn-out payments	'	'	1.3	0.8
RSUs and Stock options issued	'	$0.50	'	'
Award vesting period	'	'3 years	'	'