Krispy Kreme Doughnuts (KKD) 8-K Other Events

Krispy Kreme Doughnuts, Inc.
OperatingMetrics

	Fiscal Year 2011
	Q1
Same Store Sales (on-premises sales only):
Company stores		3.4	%
Domestic Franchise stores		2.7
International Franchise stores		(7.7	)
International Franchise stores, in constant dollars (1)		(17.6	)
Off-Premises Metrics (Company stores only):
Average weekly number of doors served:
Grocers/mass merchants		5,499
Convenience stores		5,051
Average weekly sales per door:
Grocers/mass merchants	$	263
Convenience stores		208
Systemwide Sales (in thousands): (2)
Company stores	$	62,188
Domestic Franchise stores		62,478
International Franchise stores		74,574
International Franchise stores volume
increase over the prior year period		9.1	%
Average Weekly Sales Per Store (in thousands): (3)(4)
Company stores:
Factory stores:
Commissaries — off-premises	$	173.5
Dual-channel stores:
On-premises		31.6
Off-premises		38.6
Total		70.2
On-premises only stores		33.8
All factory stores		66.1
Satellite stores		18.4
All stores		58.0
Domestic Franchise stores:
Factory stores	$	41.3
Satellite stores		13.8
International Franchise stores:
Factory stores	$	35.5
Satellite stores		9.5

(1)	Represents the change in International Franchise same store sales computed by reconverting franchise store sales in each foreign country to U.S. dollars at a constant rate of exchange for all periods.
(2)	Excludes sales among Company and franchise stores.
(3)	Includes sales between Company and franchise stores.
(4)	Metrics include only stores open at period end.

Krispy Kreme Doughnuts, Inc.
Operating Metrics

	Fiscal Year 2010
	Q1			Q2			Q2 YTD			Q3			Q3 YTD			Q4			Q4 YTD
Same Store Sales (on-premises sales only):
Company stores		2.1	%		5.9	%		3.8	%		5.1	%		4.2	%		1.1	%		3.5	%
Domestic Franchise stores		2.4			0.6			1.5			1.0			1.4			(0.4	)		0.9
International Franchise stores		(38.2	)		(32.6	)		(35.2	)		(15.6	)		(28.8	)		(10.5	)		(24.2	)
International Franchise stores, in constant dollars (1)		(24.6	)		(25.0	)		(24.8	)		(16.8	)		(21.9	)		(19.1	)		(21.1	)
Off-Premises Metrics (Company stores only):
Average weekly number of doors served:
Grocers/mass merchants		5,859			5,600			5,729			5,619			5,692			5,457			5,634
Convenience stores		5,625			5,266			5,445			5,230			5,373			5,019			5,285
Average weekly sales per door:
Grocers/mass merchants	$	236		$	246		$	241		$	241		$	241		$	246		$	242
Convenience stores		212			208			210			210			210			203			208
Systemwide Sales (in thousands): (2)
Company stores	$	65,636		$	59,634		$	125,270		$	59,738		$	185,008		$	58,379		$	243,387
Domestic Franchise stores		58,000			54,050			112,050			52,918			164,968			55,661			220,629
International Franchise stores		61,565			62,658			124,223			65,192			189,415			74,186			263,601
International Franchise stores volume
increase over the prior year period		12.4	%		(5.9	)%		2.6	%		(0.4	)%		1.7	%		(1.8	)%		0.8	%
Average Weekly Sales Per Store (in thousands): (3)(4)
Company stores:
Factory stores:
Commissaries — off-premises	$	166.7		$	153.9		$	160.3		$	149.5		$	156.7		$	152.6		$	155.7
Dual-channel stores:
On-premises		30.3			25.4			27.9			27.7			27.8			27.4			27.7
Off-premises		36.2			37.1			36.7			37.2			36.8			35.5			36.5
Total		66.5			62.5			64.5			64.9			64.6			62.9			64.2
On-premises only stores		35.0			30.6			32.8			31.8			32.4			32.3			32.4
All factory stores		65.3			59.9			62.6			61.3			62.2			60.6			61.8
Satellite stores		19.7			16.7			18.2			18.1			18.1			18.0			18.1
All stores		59.7			54.3			56.9			54.9			56.2			53.6			55.5
Domestic Franchise stores:
Factory stores	$	39.7		$	36.7		$	38.2		$	35.8		$	37.4		$	36.4		$	37.2
Satellite stores		17.7			15.4			16.4			13.7			15.4			13.4			14.8
International Franchise stores:
Factory stores	$	36.6		$	34.8		$	35.7		$	35.7		$	35.7		$	37.6		$	36.2
Satellite stores		8.9			9.0			9.0			9.0			9.0			10.4			9.4

(1)	Represents the change in International Franchise same store sales computed by reconverting franchise store sales in each foreign country to U.S. dollars at a constant rate of exchange for all periods.
(2)	Excludes sales among Company and franchise stores.
(3)	Includes sales between Company and franchise stores.
(4)	Metrics include only stores open at January 31, 2010.

Krispy Kreme Doughnuts, Inc.
OperatingMetrics

	Fiscal Year 2009
	Q1			Q2			Q2 YTD			Q3			Q3 YTD			Q4			Q4 YTD
Same Store Sales (on-premises sales only):
Company stores		1.2	%		(4.1	)%		(1.3	)%		(1.3	)%		(1.3	)%		0.9	%		(0.7	)%
Domestic Franchise stores		(3.6	)		(4.5	)		(4.0	)		(4.5	)		(4.2	)		(0.3	)		(3.3	)
International Franchise stores		(9.0	)		(18.5	)		(14.1	)		(26.0	)		(18.3	)		(34.7	)		(23.4	)
International Franchise stores, in constant dollars(1)		(13.8	)		(21.2	)		(17.9	)		(18.6	)		(18.1	)		(19.7	)		(18.6	)
Off-Premises Metrics (Company stores only):(2)
Average weekly number of doors served:
Grocers/mass merchants		6,492			6,354			6,423			6,273			6,373			6,103			6,306
Convenience stores		6,156			6,028			6,092			5,940			6,041			5,817			5,985
Average weekly sales per door:
Grocers/mass merchants	$	227		$	220		$	223		$	211		$	219		$	218		$	219
Convenience stores		227			220			223			214			220			207			217
Systemwide Sales (in thousands):(3)
Company stores	$	71,896		$	64,684		$	136,580		$	64,216		$	200,796		$	63,092		$	263,888
Domestic Franchise stores		64,382			60,508			124,890			56,502			181,392			54,166			235,558
International Franchise stores		65,081			74,360			139,441			65,544			204,985			68,069			273,054
International Franchise stores volume
increase over the prior year period		59.6	%		62.1	%		61.0	%		45.2	%		55.2	%		24.6	%		45.2	%
Average Weekly Sales Per Store (in thousands):(4)(5)
Company stores:
Factory stores:
Commissaries — off-premises	$	162.5		$	169.1		$	165.8		$	163.8		$	165.1		$	162.9		$	164.6
Dual-channel stores:
On-premises		29.5			23.8			26.6			26.4			26.5			26.8			26.6
Off-premises		39.6			38.1			38.8			36.7			38.1			35.7			37.5
Total		69.0			61.8			65.4			63.1			64.6			62.5			64.1
On-premises only stores		33.5			28.7			31.1			30.0			30.7			32.8			31.2
All factory stores		66.0			60.6			63.3			61.4			62.7			61.8			62.5
Satellite stores		19.1			16.1			17.6			17.2			17.5			18.3			17.7
All stores		60.0			55.4			57.7			56.2			57.2			56.6			57.1
Domestic Franchise stores:
Factory stores	$	42.6		$	40.3		$	41.4		$	38.2		$	40.3		$	36.6		$	39.4
Satellite stores		15.5			15.4			15.4			15.0			15.3			15.7			15.4
International Franchise stores:
Factory stores	$	50.7		$	50.8		$	50.8		$	43.3		$	48.1		$	42.9		$	46.7
Satellite stores		14.4			15.5			15.0			11.4			13.6			9.6			12.3

(1)	Represents the change in International Franchise same store sales computed by reconverting franchise store sales in each foreign country to U.S. dollars at a constant rate of exchange for all periods.
(2)	Metrics excludes off-premises sales by Company stores in Eastern Canada, which the Company refranchised in the fourth quarter of fiscal 2009 as the data for these stores was not available.
(3)	Excludes sales among Company and franchise stores.
(4)	Includes sales between Company and franchise stores.
(5)	Metrics include only stores open at January 31, 2010.

Krispy Kreme Doughnuts, Inc.
Systemwide Store Information

	Fiscal Year 2011
	Q1
Number of Stores Open At Period End:
Company stores:
Factory:
Commissaries	6
Dual-channel stores	38
On-premises only stores	25
Satellite stores	14
Total Company stores	83
Domestic Franchise stores:
Factory stores	103
Satellite stores	37
Total Domestic Franchise stores	140
International Franchise stores:
Factory stores	100
Satellite stores	293
Total International Franchise stores	393
Total systemwide stores	616
	Fiscal Year 2011
	Q1
Store Operating Weeks:
Company stores:
Factory stores:
Commissaries	78
Dual-channel stores	494
On-premises only stores	325
Satellite stores	182
Domestic Franchise stores: (1)
Factory stores	1,339
Satellite stores	481
International Franchise stores: (1)
Factory stores	1,153
Satellite stores	3,526

(1) Metrics include only stores open at period end.

Krispy Kreme Doughnuts, Inc.
Systemwide Store Information

	Fiscal Year 2010
	Q1	Q2	Q3	Q4
Number of Stores Open At Period End:
Company stores:
Factory:
Commissaries	6	6	6	6
Dual-channel stores	47	45	40	38
On-premises only stores	27	26	25	25
Satellite stores	11	12	13	14
Total Company stores	91	89	84	83
Domestic Franchise stores:
Factory stores	102	100	101	104
Satellite stores	28	33	37	37
Total Domestic Franchise stores	130	133	138	141
International Franchise stores:
Factory stores	95	93	93	95
Satellite stores	220	233	248	263
Total International Franchise stores	315	326	341	358
Total systemwide stores	536	548	563	582

	Fiscal Year 2010
	Q1	Q2	Q3	Q4	YTD
Store Operating Weeks:
Company stores:
Factory stores:
Commissaries	78	78	78	78	312
Dual-channel stores	710	675	606	550	2,541
On-premises only stores	299	312	307	299	1,217
Satellite stores	122	135	153	182	592
Domestic Franchise stores: (1)
Factory stores	1,312	1,313	1,322	1,377	5,324
Satellite stores	286	360	391	412	1,449
International Franchise stores: (1)
Factory stores	1,068	1,066	1,075	1,094	4,303
Satellite stores	2,399	2,711	2,915	3,152	11,177

(1) Metrics include only stores open at January 31, 2010.

Krispy Kreme Doughnuts, Inc.
Systemwide Store Information

	Fiscal Year 2009
	Q1	Q2	Q3	Q4
Number of Stores Open At Period End:
Company stores:
Factory:
Commissaries	6	6	6	6
Dual-channel stores	61	57	55	51
On-premises only stores	26	25	25	26
Satellite stores	12	12	11	10
Total Company stores	105	100	97	93
Domestic Franchise stores:
Factory stores	113	111	107	104
Satellite stores	26	27	28	28
Total Domestic Franchise stores	139	138	135	132
International Franchise stores:
Factory stores	83	87	91	94
Satellite stores	143	169	186	204
Total International Franchise stores	226	256	277	298
Total systemwide stores	470	494	509	523

	Fiscal Year 2009
	Q1	Q2	Q3	Q4	YTD
Store Operating Weeks:
Company stores:
Factory stores:
Commissaries	78	78	78	78	312
Dual-channel stores	832	813	793	753	3,191
On-premises only stores	299	299	299	299	1,196
Satellite stores	130	123	117	117	487
Domestic Franchise stores: (1)
Factory stores	1,248	1,264	1,273	1,313	5,098
Satellite stores	260	268	272	285	1,085
International Franchise stores: (1)
Factory stores	831	891	940	1,052	3,714
Satellite stores	1,374	1,665	1,990	2,245	7,274

(1) Metrics include only stores open at January 31, 2010.

 

Krispy Kreme Doughnuts, Inc.
ConsolidatedSegmentInformation

	Fiscal Year 2011
	Q1
	(Dollars in thousands)
Revenues by business segment:
Company Stores	$	62,534
Domestic Franchise		2,200
International Franchise		4,760
KK Supply Chain:
Total revenues		45,905
Less – intersegment sales elimination		(23,282	)
External KK Supply Chain revenues		22,623
Total revenues	$	92,117
Segment revenues as a percentage of total revenues: (1)
Company Stores		67.9	%
Domestic Franchise		2.4
International Franchise		5.2
KK Supply Chain (external sales)		24.6
		100.0	%
Operating income (loss):
Company Stores	$	(31	)
Domestic Franchise		1,154
International Franchise		3,486
KK Supply Chain		8,690
Total segment operating income		13,299
Unallocated general and administrative expenses		(5,945	)
Impairment charges and lease termination costs		(1,299	)
Consolidated operating income	$	6,055

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
ConsolidatedSegmentInformation

	Fiscal Year 2010
	Q1			Q2			Q2 YTD			Q3			Q3 YTD			Q4			Q4 YTD
	(Dollars in thousands)
Revenues by business segment:
Company Stores	$	65,857		$	59,853		$	125,710		$	60,020		$	185,730		$	60,643		$	246,373
Domestic Franchise		2,051			1,802			3,853			1,945			5,798			2,009			7,807
International Franchise		3,878			3,806			7,684			3,583			11,267			4,640			15,907
KK Supply Chain:
Total revenues		44,858			37,754			82,612			39,314			121,926			40,201			162,127
Less – intersegment sales elimination		(23,224	)		(20,485	)		(43,709	)		(21,262	)		(64,971	)		(20,723	)		(85,694	)
External KK Supply Chain revenues		21,634			17,269			38,903			18,052			56,955			19,478			76,433
Total revenues	$	93,420		$	82,730		$	176,150		$	83,600		$	259,750		$	86,770		$	346,520
Segment revenues as a percentage of total revenues: (1)
Company Stores		70.5	%		72.3	%		71.4	%		71.8	%		71.5	%		69.9	%		71.1	%
Domestic Franchise		2.2			2.2			2.2			2.3			2.2			2.3			2.3
International Franchise		4.2			4.6			4.4			4.3			4.3			5.3			4.6
KK Supply Chain (external sales)		23.2			20.9			22.1			21.6			21.9			22.4			22.1
		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%		100.0	%
Operating income (loss):
Company Stores	$	2,944		$	1,387		$	4,331		$	(1,380	)	$	2,951		$	(663	)	$	2,288
Domestic Franchise		1,180			434			1,614			811			2,425			843			3,268
International Franchise		2,435			1,943			4,378			2,117			6,495			3,401			9,896
KK Supply Chain		8,139			5,687			13,826			5,549			19,375			6,587			25,962
Total segment operating income		14,698			9,451			24,149			7,097			31,246			10,168			41,414
Unallocated general and administrative expenses		(6,563	)		(5,052	)		(11,615	)		(6,355	)		(17,970	)		(5,767	)		(23,737	)
Impairment charges and lease termination costs		(2,357	)		(1,456	)		(3,813	)		(109	)		(3,922	)		(1,981	)		(5,903	)
Consolidated operating income	$	5,778		$	2,943		$	8,721		$	633		$	9,354		$	2,420		$	11,774

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
ConsolidatedSegmentInformation

	Fiscal Year 2009
	Q1			Q2			Q2 YTD			Q3			Q3 YTD			Q4			Q4 YTD
	(Dollars in thousands)
Revenues by business segment:
Company Stores	$	72,182		$	65,071		$	137,253		$	64,708		$	201,961		$	63,929		$	265,890
Domestic Franchise		2,046			2,249			4,295			1,882			6,177			1,865			8,042
International Franchise		4,466			4,378			8,844			4,511			13,355			4,140			17,495
KK Supply Chain:
Total revenues		51,603			47,342			98,945			47,804			146,749			44,707			191,456
Less – intersegment sales elimination		(26,247	)		(24,314	)		(50,561	)		(24,078	)		(74,639	)		(22,722	)		(97,361	)
External KK Supply Chain revenues		25,356			23,028			48,384			23,726			72,110			21,985			94,095
Total revenues	$	104,050		$	94,726		$	198,776		$	94,827		$	293,603		$	91,919		$	385,522
Segment revenues as a percentage of total revenues: (1)
Company Stores		69.4	%		68.7	%		69.0	%		68.2			68.8	%		69.5	%		69.0	%
Domestic Franchise		2.0			2.4			2.2			2.0			2.1			2.0			2.1
International Franchise		4.3			4.6			4.4			4.8			4.5			4.5			4.5
KK Supply Chain (external sales)		24.4			24.3			24.3			25.0			24.6			23.9			24.4
		100.0	%		100.0	%		100.0	%		100.0			100.0	%		100.0	%		100.0	%
Operating income (loss):
Company Stores	$	(294	)	$	(4,221	)	$	(4,515	)	$	(4,470	)	$	(8,985	)	$	(828	)	$	(9,813	)
Domestic Franchise		1,120			1,523			2,643			1,157			3,800			1,165			4,965
International Franchise		3,322			2,375			5,697			3,031			8,728			2,822			11,550
KK Supply Chain		7,992			3,999			11,991			5,449			17,440			5,829			23,269
Total segment operating income		12,140			3,676			15,816			5,167			20,983			8,988			29,971
Unallocated general and administrative expenses		(7,172	)		(5,028	)		(12,200	)		(6,134	)		(18,334	)		(6,328	)		(24,662	)
Impairment charges and lease termination costs		645			348			993			(345	)		648			(1,196	)		(548	)
Consolidated operating income (loss)	$	5,613		$	(1,004	)	$	4,609		$	(1,312	)	$	3,297		$	1,464		$	4,761

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingResults

	Fiscal Year 2011
	Q1
	(In thousands)
Revenues:
On-premises sales:
Retail sales	$	25,406
Fundraising sales		4,647
Total on-premises sales		30,053
Off-premises sales:
Grocers/mass merchants		18,651
Convenience stores		13,164
Other off-premises		666
Total off-premises sales		32,481
Total revenues		62,534
Operating expenses:
Cost of sales:
Food, beverage and packaging		22,979
Shop labor		12,214
Delivery labor		5,261
Employee benefits		4,732
Total cost of sales		45,186
Vehicle costs		3,054
Occupancy		2,426
Utilities expense		1,410
Depreciation expense		1,395
Other operating expenses		4,825
Total store level costs		58,296
Store operating income		4,238
Other segment operating costs		3,144
Allocated corporate overhead		1,125
Segment operating loss	$	(31	)

	Percentage of Total
	Revenues (1)
	Fiscal Year 2011
	Q1
Revenues:
On-premises sales:
Retail sales	40.6	%
Fundraising sales	7.4
Total on-premises sales	48.1
Off-premises sales:
Grocers/mass merchants	29.8
Convenience stores	21.1
Other off-premises	1.1
Total off-premises sales	51.9
Total revenues	100.0
Operating expenses:
Cost of sales:
Food, beverage and packaging	36.7
Shop labor	19.5
Delivery labor	8.4
Employee benefits	7.6
Total cost of sales	72.3
Vehicle costs	4.9
Occupancy	3.9
Utilities expense	2.3
Depreciation expense	2.2
Other operating expenses	7.7
Total store level costs	93.2
Store operating income	6.8
Other segment operating costs	5.0
Allocated corporate overhead	1.8
Segment operating loss	(0.0	)%

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingResults

	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3			Q3 YTD		Q4			Q4 YTD
	(In thousands)
Revenues:
On-premises sales:
Retail sales	$	27,706	$	25,022	$	52,728	$	24,682		$	77,410	$	26,446		$	103,856
Fundraising sales		4,498		2,553		7,051		3,753			10,804		2,677			13,481
Total on-premises sales		32,204		27,575		59,779		28,435			88,214		29,123			117,337
Off-premises sales:
Grocers/mass merchants		17,902		17,839		35,741		17,413			53,154		17,798			70,952
Convenience stores		15,171		13,894		29,065		13,555			42,620		12,831			55,451
Other off-premises		580		545		1,125		617			1,742		629			2,371
Total off-premises sales		33,653		32,278		65,931		31,585			97,516		31,258			128,774
Other revenues		-		-		-		-			-		262			262
Total revenues		65,857		59,853		125,710		60,020			185,730		60,643			246,373
Operating expenses:
Cost of sales:
Food, beverage and packaging		22,105		20,231		42,336		20,910			63,246		21,305			84,551
Shop labor		12,536		11,956		24,492		11,938			36,430		12,284			48,714
Delivery labor		5,687		5,258		10,945		5,211			16,156		5,124			21,280
Employee benefits		5,039		4,543		9,582		5,259			14,841		4,304			19,145
Total cost of sales		45,367		41,988		87,355		43,318			130,673		43,017			173,690
Vehicle costs		2,862		2,604		5,466		3,081			8,547		2,944			11,491
Occupancy		3,025		2,650		5,675		2,366			8,041		2,099			10,140
Utilities expense		1,610		1,406		3,016		1,451			4,467		1,270			5,737
Depreciation expense		1,496		1,519		3,015		1,694			4,709		1,584			6,293
Settlement of litigation		-		-		-		750			750		950			1,700
Other operating expenses		4,638		4,392		9,030		4,603			13,633		5,481			19,114
Total store level costs		58,998		54,559		113,557		57,263			170,820		57,345			228,165
Store operating income		6,859		5,294		12,153		2,757			14,910		3,298			18,208
Other segment operating costs		2,328		2,341		4,669		2,560			7,229		2,338			9,567
Allocated corporate overhead		1,587		1,566		3,153		1,577			4,730		1,623			6,353
Segment operating income (loss)	$	2,944	$	1,387	$	4,331	$	(1,380	)	$	2,951	$	(663	)	$	2,288

	Percentage of Total Revenues (1)
	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
Revenues:
On-premises sales:
Retail sales	42.1	%	41.8	%	41.9	%	41.1	%	41.7	%	43.6	%	42.2	%
Fundraising sales	6.8		4.3		5.6		6.3		5.8		4.4		5.5
Total on-premises sales	48.9		46.1		47.6		47.4		47.5		48.0		47.6
Off-premises sales:
Grocers/mass merchants	27.2		29.8		28.4		29.0		28.6		29.3		28.8
Convenience stores	23.0		23.2		23.1		22.6		22.9		21.2		22.5
Other off-premises	0.9		0.9		0.9		1.0		0.9		1.0		1.0
Total off-premises sales	51.1		53.9		52.4		52.6		52.5		51.5		52.3
Other revenues	-		-		-		-		-		0.4		0.1
Total revenues	100.0		100.0		100.0		100.0		100.0		100.0		100.0
Operating expenses:
Cost of sales:
Food, beverage and packaging	33.6		33.8		33.7		34.8		34.1		35.1		34.3
Shop labor	19.0		20.0		19.5		19.9		19.6		20.3		19.8
Delivery labor	8.6		8.8		8.7		8.7		8.7		8.4		8.6
Employee benefits	7.7		7.6		7.6		8.8		8.0		7.1		7.8
Total cost of sales	68.9		70.2		69.5		72.2		70.4		70.9		70.5
Vehicle costs	4.3		4.4		4.3		5.1		4.6		4.9		4.7
Occupancy	4.6		4.4		4.5		3.9		4.3		3.5		4.1
Utilities expense	2.4		2.3		2.4		2.4		2.4		2.1		2.3
Depreciation expense	2.3		2.5		2.4		2.8		2.5		2.6		2.6
Settlement of litigation	-		-		-		1.2		0.4		1.6		0.7
Other operating expenses	7.0		7.3		7.2		7.7		7.3		9.0		7.8
Total store level costs	89.6		91.2		90.3		95.4		92.0		94.6		92.6
Store operating income	10.4		8.8		9.7		4.6		8.0		5.4		7.4
Other segment operating costs	3.5		3.9		3.7		4.3		3.9		3.9		3.9
Allocated corporate overhead	2.4		2.6		2.5		2.6		2.5		2.7		2.6
Segment operating income (loss)	4.5	%	2.3	%	3.4	%	(2.3	)%	1.6	%	(1.1	)%	0.9	%

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingResults

	Fiscal Year 2009
	Q1			Q2			Q2 YTD			Q3			Q3 YTD			Q4			Q4 YTD
	(In thousands)
Revenues:
On-premises sales:
Retail sales	$	28,874		$	25,190		$	54,064		$	25,622		$	79,686		$	27,456		$	107,142
Fundraising sales		4,270			2,645			6,915			3,789			10,704			2,556			13,260
Total on-premises sales		33,144			27,835			60,979			29,411			90,390			30,012			120,402
Off-premises sales:
Grocers/mass merchants		20,246			19,319			39,565			18,220			57,785			17,771			75,556
Convenience stores		18,015			17,106			35,121			16,391			51,512			15,559			67,071
Other off-premises		777			811			1,588			686			2,274			587			2,861
Total off-premises sales		39,038			37,236			76,274			35,297			111,571			33,917			145,488
Total revenues		72,182			65,071			137,253			64,708			201,961			63,929			265,890
Operating expenses:
Cost of sales:
Food, beverage and packaging		25,528			24,109			49,637			23,869			73,506			22,702			96,208
Shop labor		14,018			13,171			27,189			13,208			40,397			12,716			53,113
Delivery labor		6,721			6,447			13,168			6,232			19,400			6,019			25,419
Employee benefits		5,888			4,647			10,535			5,592			16,127			5,142			21,269
Total cost of sales		52,155			48,374			100,529			48,901			149,430			46,579			196,009
Vehicle costs		4,515			5,208			9,723			4,528			14,251			2,626			16,877
Occupancy		2,986			3,049			6,035			3,303			9,338			2,887			12,225
Utilities expense		1,828			1,851			3,679			1,880			5,559			1,677			7,236
Depreciation expense		1,628			1,678			3,306			1,548			4,854			1,548			6,402
Other operating expenses		5,232			5,319			10,551			5,275			15,826			5,253			21,079
Total store level costs		68,344			65,479			133,823			65,435			199,258			60,570			259,828
Store operating income (loss)		3,838			(408	)		3,430			(727	)		2,703			3,359			6,062
Other segment operating costs		2,659			2,354			5,013			2,298			7,311			2,720			10,031
Allocated corporate overhead		1,473			1,459			2,932			1,445			4,377			1,467			5,844
Segment operating loss	$	(294	)	$	(4,221	)	$	(4,515	)	$	(4,470	)	$	(8,985	)	$	(828	)	$	(9,813	)

	Percentage of Total Revenues (1)
	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
Revenues:
On-premises sales:
Retail sales	40.0		38.7		39.4		39.6		39.5		42.9		40.3	%
Fundraising sales	5.9		4.1		5.0		5.9		5.3		4.0		5.0
Total on-premises sales	45.9		42.8		44.4		45.5		44.8		46.9		45.3
Off-premises sales:
Grocers/mass merchants	28.0		29.7		28.8		28.2		28.6		27.8		28.4
Convenience stores	25.0		26.3		25.6		25.3		25.5		24.3		25.2
Other off-premises	1.1		1.2		1.2		1.1		1.1		0.9		1.1
Total off-premises sales	54.1		57.2		55.6		54.5		55.2		53.1		54.7
Total revenues	100.0		100.0		100.0		100.0		100.0		100.0		100.0
Operating expenses:
Cost of sales:
Food, beverage and packaging	35.4		37.1		36.2		36.9		36.4		35.5		36.2
Shop labor	19.4		20.2		19.8		20.4		20.0		19.9		20.0
Delivery labor	9.3		9.9		9.6		9.6		9.6		9.4		9.6
Employee benefits	8.2		7.1		7.7		8.6		8.0		8.0		8.0
Total cost of sales	72.3		74.3		73.2		75.6		74.0		72.9		73.7
Vehicle costs	6.3		8.0		7.1		7.0		7.1		4.1		6.3
Occupancy	4.1		4.7		4.4		5.1		4.6		4.5		4.6
Utilities expense	2.5		2.8		2.7		2.9		2.8		2.6		2.7
Depreciation expense	2.3		2.6		2.4		2.4		2.4		2.4		2.4
Other operating expenses	7.2		8.2		7.7		8.2		7.8		8.2		7.9
Total store level costs	94.7		100.6		97.5		101.1		98.7		94.7		97.7
Store operating income (loss)	5.3		(0.6	)	2.5		(1.1	)	1.3		5.3		2.3
Other segment operating costs	3.7		3.6		3.7		3.6		3.6		4.3		3.8
Allocated corporate overhead	2.0		2.2		2.1		2.2		2.2		2.3		2.2
Segment operating loss	(0.4	)	(6.5	)	(3.3	)	(6.9	)	(4.4	)	(1.3	)	(3.7	)%

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingMetrics

	Fiscal Year 2011
	Q1
On-premises:
Change in same store sales	3.4	%
Off-premises:
Grocers/mass merchants:
Change in average weekly number of doors	(6.1	)%
Change in average weekly sales per door	11.4	%
Convenience stores:
Change in average weekly number of doors	(10.2	)%
Change in average weekly sales per door	(1.9	)%

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingMetrics

	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
On-premises:
Change in same store sales	2.1	%	5.9	%	3.8	%	5.1	%	4.2	%	1.1	%	3.5	%
Off-premises:
Grocers/mass merchants:
Change in average weekly number of doors	(9.8	)%	(11.9	)%	(10.8	)%	(10.4	)%	(10.7	)%	(10.6	)%	(10.7	)%
Change in average weekly sales per door	4.0	%	11.8	%	8.1	%	14.2	%	10.0	%	12.8	%	10.5	%
Convenience stores:
Change in average weekly number of doors	(8.6	)%	(12.6	)%	(10.6	)%	(12.0	)%	(11.1	)%	(13.7	)%	(11.7	)%
Change in average weekly sales per door	(6.6	)%	(5.5	)%	(5.8	)%	(1.9	)%	(4.5	)%	(1.9	)%	(4.1	)%

Krispy Kreme Doughnuts, Inc.
Company Store SegmentOperatingMetrics

	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
On-premises:
Change in same store sales	1.2	%	(4.1	)%	(1.3	)%	(1.3	)%	(1.3	)%	0.9	%	(0.7	)%
Off-premises:
Grocers/mass merchants:
Change in average weekly number of doors	(9.5	)%	(10.2	)%	(9.8	)%	(5.8	)%	(8.6	)	(6.5	)%	(8.0	)%
Change in average weekly sales per door	(5.0	)%	(6.0	)%	(5.5	)%	(8.3	)%	(6.4	)	0.5	%	(4.8	)%
Convenience stores:
Change in average weekly number of doors	(2.3	)%	(5.5	)%	(3.9	)%	(5.5	)%	(4.5	)	(6.8	)%	(5.0	)%
Change in average weekly sales per door	(13.0	)%	(10.6	)%	(12.2	)%	(10.5	)%	(11.6	)	(8.4	)%	(10.7	)%

Krispy Kreme Doughnuts, Inc.
DomesticFranchiseSegmentOperatingResults

	Fiscal Year 2011
	Q1
	(In thousands)
Revenues:
Royalties	$	2,063
Other		137
Total revenues		2,200
Operating expenses:
Segment operating expenses		891
Depreciation expense		55
Allocated corporate overhead		100
Total operating expenses		1,046
Segment operating income	$	1,154

Krispy Kreme Doughnuts, Inc.
DomesticFranchiseSegmentOperatingResults

	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Royalties	$	1,997	$	1,748	$	3,745	$	1,891	$	5,636	$	1,906	$	7,542
Development and franchise fees		-		-		-		-		-		50		50
Other		54		54		108		54		162		53		215
Total revenues		2,051		1,802		3,853		1,945		5,798		2,009		7,807
Operating expenses:
Segment operating expenses		739		1,238		1,977		1,009		2,986		1,030		4,016
Depreciation expense		21		22		43		14		57		14		71
Allocated corporate overhead		111		108		219		111		330		122		452
Total operating expenses		871		1,368		2,239		1,134		3,373		1,166		4,539
Segment operating income	$	1,180	$	434	$	1,614	$	811	$	2,425	$	843	$	3,268

Krispy Kreme Doughnuts, Inc.
DomesticFranchiseSegmentOperatingResults

	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Royalties	$	1,977	$	2,194	$	4,171	$	1,828	$	5,999	$	1,811	$	7,810
Development and franchise fees		2		1		3		-		3		-		3
Other		67		54		121		54		175		54		229
Total revenues		2,046		2,249		4,295		1,882		6,177		1,865		8,042
Operating expenses:
Segment operating expenses		860		668		1,528		672		2,200		638		2,838
Depreciation expense		21		22		43		21		64		22		86
Allocated corporate overhead		45		36		81		32		113		40		153
Total operating expenses		926		726		1,652		725		2,377		700		3,077
Segment operating income	$	1,120	$	1,523	$	2,643	$	1,157	$	3,800	$	1,165	$	4,965

Krispy Kreme Doughnuts, Inc.
InternationalFranchiseSegmentOperatingResults

	Fiscal Year 2011
	Q1
	(In thousands)
Revenues:
Royalties	$	3,884
Development and franchise fees		876
Total revenues		4,760
Operating expenses:
Segment operating expenses		948
Depreciation expense		1
Allocated corporate overhead		325
Total operating expenses		1,274
Segment operating income	$	3,486

Krispy Kreme Doughnuts, Inc.
InternationalFranchiseSegmentOperatingResults

	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Royalties	$	3,470	$	3,484	$	6,954	$	3,165	$	10,119	$	4,045	$	14,164
Development and franchise fees		408		322		730		418		1,148		595		1,743
Total revenues		3,878		3,806		7,684		3,583		11,267		4,640		15,907
Operating expenses:
Segment operating expenses		1,170		1,604		2,774		1,198		3,972		954		4,926
Allocated corporate overhead		273		259		532		268		800		285		1,085
Total operating expenses		1,443		1,863		3,306		1,466		4,772		1,239		6,011
Segment operating income	$	2,435	$	1,943	$	4,378	$	2,117	$	6,495	$	3,401	$	9,896

Krispy Kreme Doughnuts, Inc.
InternationalFranchiseSegmentOperatingResults

	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Royalties	$	3,762	$	3,804	$	7,566	$	3,698	$	11,264	$	3,678	$	14,942
Development and franchise fees		645		540		1,185		813		1,998		462		2,460
Other		59		34		93		-		93		-		93
Total revenues		4,466		4,378		8,844		4,511		13,355		4,140		17,495
Operating expenses:
Segment operating expenses		901		1,775		2,676		1,257		3,933		1,083		5,016
Allocated corporate overhead		243		228		471		223		694		235		929
Total operating expenses		1,144		2,003		3,147		1,480		4,627		1,318		5,945
Segment operating income	$	3,322	$	2,375	$	5,697	$	3,031	$	8,728	$	2,822	$	11,550

Krispy Kreme Doughnuts, Inc.
KK Supply Chain SegmentOperatingResults

	Fiscal Year 2011
	Q1
	(In thousands)
Revenues:
Doughnut mixes	$	16,060
Other ingredients, packaging and supplies		27,838
Equipment		1,808
Fuel surcharge		199
Total revenues before intersegment sales elimination		45,905
Operating expenses:
Cost of sales:
Cost of goods produced and purchased		29,505
Inbound freight		870
Total cost of sales		30,375
Distribution costs:
Outbound freight		2,539
Other distribution costs		941
Total distribution costs		3,480
Other segment operating costs		2,873
Depreciation expense		212
Allocated corporate overhead		275
Total operating costs		37,215
Segment operating income	$	8,690
	Percentage of
	Total Revenues
	Before Intersegment
	Sales Elimination (1)
	Fiscal Year 2011
	Q1
Revenues:
Doughnut mixes		35.0	%
Other ingredients, packaging and supplies		60.6
Equipment		3.9
Fuel surcharge		0.4
Total revenues before intersegment sales elimination		100.0
Operating expenses:
Cost of sales:
Cost of goods produced and purchased		64.3
Inbound freight		1.9
Total cost of sales		66.2
Distribution costs:
Outbound freight		5.5
Other distribution costs		2.0
Total distribution costs		7.6
Other segment operating costs		6.3
Depreciation expense		0.5
Allocated corporate overhead		0.6
Total operating costs		81.1
Segment operating income		18.9	%

(1) Percentage amounts may not add to totals due to rounding.

 

Krispy Kreme Doughnuts, Inc.
KK Supply Chain SegmentOperatingResults

	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Doughnut mixes	$	16,965	$	13,032	$	29,997	$	14,096	$	44,093	$	14,239	$	58,332
Other ingredients, packaging and supplies		25,986		23,462		49,448		23,732		73,180		24,442		97,622
Equipment		1,907		1,260		3,167		1,486		4,653		1,520		6,173
Total revenues before intersegment sales elimination		44,858		37,754		82,612		39,314		121,926		40,201		162,127
Operating expenses:
Cost of sales:
Cost of goods produced and purchased		29,109		26,023		55,132		26,952		82,084		26,418		108,502
Inbound freight		1,037		845		1,882		852		2,734		749		3,483
Total cost of sales		30,146		26,868		57,014		27,804		84,818		27,167		111,985
Distribution costs:
Outbound freight		2,627		2,404		5,031		2,276		7,307		2,700		10,007
Other distribution costs		1,105		801		1,906		785		2,691		681		3,372
Total distribution costs		3,732		3,205		6,937		3,061		9,998		3,381		13,379
Other segment operating costs		2,332		1,489		3,821		2,395		6,216		2,535		8,751
Depreciation expense		227		223		450		219		669		214		883
Allocated corporate overhead		282		282		564		286		850		317		1,167
Total operating costs		36,719		32,067		68,786		33,765		102,551		33,614		136,165
Segment operating income	$	8,139	$	5,687	$	13,826	$	5,549	$	19,375	$	6,587	$	25,962

	Percentage of Total Revenues Before Intersegment Sales Elimination (1)
	Fiscal Year 2010
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
Revenues:
Doughnut mixes	37.8	%	34.5	%	36.3	%	35.9	%	36.2	%	35.4	%	36.0	%
Other ingredients, packaging and supplies	57.9		62.1		59.9		60.4		60.0		60.8		60.2
Equipment	4.3		3.3		3.8		3.8		3.8		3.8		3.8
Total revenues before intersegment sales elimination	100.0		100.0		100.0		100.0		100.0		100.0		100.0
Operating expenses:
Cost of sales:
Cost of goods produced and purchased	64.9		68.9		66.7		68.6		67.3		65.7		66.9
Inbound freight	2.3		2.2		2.3		2.2		2.2		1.9		2.1
Total cost of sales	67.2		71.2		69.0		70.7		69.6		67.6		69.1
Distribution costs:
Outbound freight	5.9		6.4		6.1		5.8		6.0		6.7		6.2
Other distribution costs	2.5		2.1		2.3		2.0		2.2		1.7		2.1
Total distribution costs	8.3		8.5		8.4		7.8		8.2		8.4		8.3
Other segment operating costs	5.2		3.9		4.6		6.1		5.1		6.3		5.4
Depreciation expense	0.5		0.6		0.5		0.6		0.5		0.5		0.5
Allocated corporate overhead	0.6		0.7		0.7		0.7		0.7		0.8		0.7
Total operating costs	81.9		84.9		83.3		85.9		84.1		83.6		84.0
Segment operating income	18.1	%	15.1	%	16.7	%	14.1	%	15.9	%	16.4	%	16.0	%

(1) Percentage amounts may not add to totals due to rounding.

Krispy Kreme Doughnuts, Inc.
KK Supply Chain SegmentOperatingRe sults

	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
	(In thousands)
Revenues:
Doughnut mixes	$	20,183	$	17,990	$	38,173	$	17,939	$	56,112	$	17,200	$	73,312
Other ingredients, packaging and supplies		28,200		26,235		54,435		26,355		80,790		25,264		106,054
Equipment		2,336		2,033		4,369		2,453		6,822		1,927		8,749
Fuel surcharge		884		1,084		1,968		1,057		3,025		316		3,341
Total revenues before intersegment sales elimination		51,603		47,342		98,945		47,804		146,749		44,707		191,456
Operating expenses:
Cost of sales:
Cost of goods produced and purchased		35,289		33,134		68,423		33,074		101,497		30,097		131,594
Inbound freight		1,950		2,283		4,233		1,750		5,983		1,567		7,550
Total cost of sales		37,239		35,417		72,656		34,824		107,480		31,664		139,144
Distribution costs:
Outbound freight		3,128		5,003		8,131		2,868		10,999		2,807		13,806
Other distribution costs		338		336		674		1,262		1,936		1,421		3,357
Total distribution costs		3,466		5,339		8,805		4,130		12,935		4,228		17,163
Other segment operating costs		2,288		2,002		4,290		2,813		7,103		2,393		9,496
Depreciation expense		262		255		517		248		765		254		1,019
Allocated corporate overhead		356		330		686		340		1,026		339		1,365
Total operating costs		43,611		43,343		86,954		42,355		129,309		38,878		168,187
Segment operating income	$	7,992	$	3,999	$	11,991	$	5,449	$	17,440	$	5,829	$	23,269

	Percentage of Total Revenues Before Intersegment Sales Elimination (1)
	Fiscal Year 2009
	Q1		Q2		Q2 YTD		Q3		Q3 YTD		Q4		Q4 YTD
Revenues:
Doughnut mixes	39.1	%	38.0	%	38.6	%	37.5	%	38.2	%	38.5	%	38.3	%
Other ingredients, packaging and supplies	54.6		55.4		55.0		55.1		55.1		56.5		55.4
Equipment	4.5		4.3		4.4		5.1		4.6		4.3		4.6
Fuel surcharge	1.7		2.3		2.0		2.2		2.1		0.7		1.7
Total revenues before intersegment sales elimination	100.0		100.0		100.0		100.0		100.0		100.0		100.0
Operating expenses:
Cost of sales:
Cost of goods produced and purchased	68.4		70.0		69.2		69.2		69.2		67.3		68.7
Inbound freight	3.8		4.8		4.3		3.7		4.1		3.5		3.9
Total cost of sales	72.2		74.8		73.4		72.8		73.2		70.8		72.7
Distribution costs:
Outbound freight	6.1		10.6		8.2		6.0		7.5		6.3		7.2
Other distribution costs	0.7		0.7		0.7		2.6		1.3		3.2		1.8
Total distribution costs	6.7		11.3		8.9		8.6		8.8		9.5		9.0
Other segment operating costs	4.4		4.2		4.3		5.9		4.8		5.4		5.0
Depreciation expense	0.5		0.5		0.5		0.5		0.5		0.6		0.5
Allocated corporate overhead	0.7		0.7		0.7		0.7		0.7		0.8		0.7
Total operating costs	84.5		91.6		87.9		88.6		88.1		87.0		87.8
Segment operating income	15.5	%	8.4	%	12.1	%	11.4	%	11.9	%	13.0		12.2	%

(1) Percentage amounts may not add to totals due to rounding.