Shelley Whiddon – Media 972.348.4310 Shelley.Whiddon@alliancedata.com
ALLIANCE DATA SIGNS RENEWAL AND CONTRACT EXPANSION WITH CANADA’S LARGEST DIVERSIFIED GENERAL MERCHANDISE RETAILER HUDSON’S BAY COMPANY (Hbc)
Hbc Continues As Sponsor in Popular Canadian Loyalty Program; Now Also Becomes a Rewards Supplier
DALLAS, Texas (Aug. 31, 2006) —Alliance Data Systems Corporation (NYSE: ADS), a leading provider of transaction services, credit services and marketing services, announced that Hudson’s Bay Company has signed a renewal agreement as a national sponsor in Alliance Data’s Canadian AIR MILES® Reward Program. Additionally, through this agreement, Hbc will now become a rewards supplier in the AIR MILES Reward Program. A top-15 AIR MILES sponsor, Hbc operates more than 570 stores across every province in Canada under retail formats including department store (the Bay), mass merchandise (Zellers), specialty (Home Outfitters and Designer Depot) and discount (Fields). Hbc has been an AIR MILES Reward Program sponsor since 1998 and is Canada’s largest diversified general merchandise retailer.
The AIR MILES Reward Program is Canada’s premier coalition loyalty program, with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise and more.
The agreement also adds Hbc as a rewards supplier in the AIR MILES program. Beginning in September, Hbc gift cards will now be added tothe AIR MILES Reward Program portfolio, which will allow AIR MILES collectors to redeem their reward miles for gift cards at select Hbc family of stores.
John Scullion, president of Alliance Data’s Loyalty and Marketing Services, said, “The contract renewal and expansion with Hbc demonstrates our growth-focused strategy for the AIR MILES Reward Program as we continue to expand existing sponsor relationships. Additionally, today’s announcement further illustrates our commitment to building long-standing strategic relationships with partners by demonstrating the recognized value of the AIR MILES Reward Program to both sponsors and consumers.”
About Alliance Data Alliance Data (NYSE: ADS) is a leading provider of transaction services, credit services and marketing services, managing over 105 million consumer relationships for some of North America’s most recognizable companies. Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs approximately 8,000 associates at more than 40 locations worldwide. For more information about the company, visit its web site,www.AllianceData.com.
About Hudson’s Bay Company Hudson’s Bay Company, established in 1670, is Canada’s largest department store retailer and oldest corporation. The Company provides Canadians with the widest selection of goods and services available through retail channels that include almost 500 stores led by the Bay, Zellers and Home Outfitters chains. Hudson’s Bay Company employs nearly 70,000 associates and has operations in every province in Canada.
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