Contact:Alliance Data Ed Heffernan Analysts/Investors 972.348.5191 Ed.Heffernan@AllianceData.com
Shelley Whiddon – Media 972.348.4310 Shelley.Whiddon@AllianceData.com
ALLIANCE DATA’S CANADIAN LOYALTY BUSINESS SIGNS MULTI-YEAR AGREEMENT WITH NEWFOUNDLAND AND LABRADOR GOVERNMENT ENTERPRISE
Newfoundland and Labrador Liquor Corporation (NLC) expands retail beverage alcohol portfolio for Alliance Data’s popular Canadian loyalty program
DALLAS, Texas (Feb. 8, 2007) —Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced that the Newfoundland and Labrador Liquor Corporation (NLC) has signed a multi-year agreement to participate as a sponsor in Alliance Data’s Canadian AIR MILES® Reward Program. NLC is a provincial crown corporation in Newfoundland and Labrador, responsible for managing the importation, sale and distribution of beverage alcohol within the province.
In Newfoundland and Labrador, the sale of alcohol is regulated by the provincial government and sold primarily through government-owned NLC stores. Under terms of the agreement, NLC’s 24 retail stores will begin offering AIR MILES reward miles to its customers beginning March 5, 2007.
The AIR MILES Reward Program is Canada’s premier coalition loyalty program with approximately two-thirds of Canadian households actively collecting reward miles. AIR MILES collectors earn reward miles at more than 100 leading brand-name sponsors representing thousands of retail and service locations across Canada. AIR MILES reward miles can be redeemed for more than 800 different rewards, such as travel, movie passes, entertainment attractions, electronic merchandise and more.
“The multi-year agreement with NLC reinforces our commitment to growing existing retail categories and expanding the scope of the AIR MILES Reward Program in all regions of Canada,” said Bryan Pearson, president of Alliance Data Loyalty Services. “We will also continue to pursue our growth strategy by forging long-term partnerships with existing sponsors, and exploring new category and geographic opportunities in areas that further strengthen the coalition program and deliver results for all stakeholders.”
“We are pleased to have signed an agreement to be part of the AIR MILES Reward Program,” said Steve Winter, president and chief executive officer, Newfoundland and Labrador Liquor Corporation (NLC). “This partnership will further enhance the overall in-store experience at our locations and add meaningful value for our customers.”
Other provincially-operated liquor retailers that participate in the AIR MILES Reward Program are the Liquor Control Board of Ontario (LCBO) and Manitoba Liquor Mart.
About Alliance Data
Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America’s most recognizable companies. Alliance Data creates and manages customized solutions that change consumer behavior and that enable its clients to create and enhance customer loyalty to build stronger, mutually beneficial relationships with their customers. Headquartered in Dallas, Alliance Data employs over 9,000 associates at more than 60 locations worldwide. Alliance Data’s brands include AIR MILES®, North America’s premier coalition loyalty program, and Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services. For more information about the company, visit its web site,www.AllianceData.com.
About The Newfoundland and Labrador Liquor Corporation (NLC)
The Newfoundland and Labrador Liquor Corporation (NLC) is a provincial crown corporation in Newfoundland and Labrador, Canada responsible for managing the importation, sale and distribution of beverage alcohol within the province.
Headquartered in St. John’s, Newfoundland, Canada, NLC operates 24 retail stores, services over 112 agency stores and distributes to more than 1,500 licensees. NLC offers customers a diverse product selection with approximately 3,000 active listings from more than 30 countries. NLC’s website iswww.nfliquor.com
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