Crown Media 10-Q 2007 Q2 Quarterly report

Exhibit 10.2

Hallmark Channel

Advertising Sales

Revised

2007 Commission Proposal

January 2, 2007

2007 Advertising Sales Commission Plan

·Objective:

·Develop a compensation plan based on individual, account by account spending targets by quarter.  Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.

·3 Components:

·Quarterly Commission to create daily incentive

·Quarterly Performance Bonus Pool awarded for outstanding accomplishments

·Year-end Corporate Bonus

·Rationale:

·Drive revenue and focus by heightening individual accountability and responsibility.  Award strategic thinking in the sales process.

2007 Sales Commission Plan Benefits

·Provide additional motivation for sales team on a Quarter-to-Quarter basis

·Encourage Split communication and cooperation

·More thorough client coverage will help establish Channel’s value

·Ensure focus in order to meet targets

·Ultimately, will drive sales revenue higher

2007 Ad Sales Annual Commission Plan

·Year-end Commission is paid as Corporate Goals is achieved:

[$ of Ad Revenue]	[% of Annual Base Salary]
**	2.5	%*
**		**
**		**
**		**
**		**
**		**
At Corporate Goal	15	%*

*Percentage applicable to William Abbott.

**Redacted, and omitted portion filed with the Commission.

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