Exhibit 10.7
Hallmark Channel
Advertising Sales
2008 Commission Proposal
October 11, 2007
2008 Advertising Sales Commission Plan
· Objective - Develop a compensation plan based on individual, account by account spending targets by quarter. Include a Strategic Initiative Component that rewards creative selling and aggressive deal-making in the scatter marketplace.
· 4 Components:
· Quarterly Commission
· Quarterly Performance Bonus Pool
· Hallmark Movie Channel Straight Commission
· Year-end Corporate Bonus
· Rationale:
· Drive revenue and focus by heightening individual accountability and responsibility. Award strategic thinking in the sales process.
2008 Sales Commission Plan Benefits
· Provide additional motivation for sales team on a Quarter-to-Quarter basis
· Encourage Split communication and cooperation
· More thorough client coverage will help establish Channel’s value
· Ensure focus in order to meet targets
· Increase sales focus on [*]
· Ultimately, will drive sales revenue higher
2008 Ad Sales Annual Commission Plan
· Year-end Commission is paid as Corporate Goals is achieved:
| | [% of Annual Base Salary] |
[*]% of Goal | | 5 | %* |
At Corporate Goal ($[*]) | | [*] | % |
[*]% of Goal | | [*] | % |
[*]% of Goal | | [*] | % |
[*]% of Goal | | [*] | % |
[*]% of Goal | | [*] | % |
[*]% of Goal | | 20 | % |
*Percentage applicable to William Abbott.
**Redacted, and omitted portion filed with the Commission.
