Goodwill and Intangible Assets: |
Note 5.Goodwill and Intangible Assets:
Goodwill by reportable segment at March 31, 2010 and December 31, 2009 was:
March31, December31,
2010 2009
(in millions)
Kraft Foods North America:
U.S. Beverages $ 1,290 $ 1,290
U.S. Cheese 3,000 3,000
U.S. Convenient Meals 985 1,460
U.S. Grocery 3,046 3,046
U.S. Snacks 8,845 6,948
Canada N.A. Foodservice 3,352 2,340
Kraft Foods Europe 8,985 6,756
Kraft Foods Developing Markets 7,616 3,924
Total goodwill $ 37,119 $ 28,764
Intangible assets at March31, 2010 and December31, 2009 were:
March31, December31,
2010 2009
(in millions)
Non-amortizable intangible assets $ 22,966 $ 13,262
Amortizable intangible assets 2,825 278
25,791 13,540
Accumulated amortization (143 ) (111 )
Intangible assets, net $ 25,648 $ 13,429
Non-amortizable intangible assets consist substantially of brand names purchased through our acquisitions of Nabisco Holdings Corp., the Spanish and Portuguese operations of United Biscuits, the global LU biscuit business of Groupe Danone S.A. and Cadbury. Amortizable intangible assets consist primarily of trademark licenses, customer-related intangibles and non-compete agreements. At March31, 2010, the weighted-average life of our amortizable intangible assets was 17.0 years.
The movements in goodwill and intangible assets were:
Goodwill IntangibleAssets,at Cost
(in millions)
Balance at January1, 2010 $ 28,764 $ 13,540
Changes due to:
Foreign currency (321 ) (386 )
Acquisitions 9,151 12,637
Divestitures (475 )
Balance at March31, 2010 $ 37,119 $ 25,791
Changes to goodwill and intangible assets during the first quarter of 2010 were:
*
Acquisitions We increased goodwill by $9,151 million and intangible assets by $12,637 million related to preliminary allocations of purchase price for our Cadbury acquisition. The allocations are based upon preliminary estimates and assumptions and are subject to revision when appraisals are finalized, which will occur during2010. We assigned $1,897 million of the acquired goodwill to our U.S. Snacks segment, $945 million to our Canada N.A. Foodservice segment, $2,576 million to our Kraft Foods Europe segment and $3,733 million to our Kraft Foods Developing Markets segment.
*
Divestitures We reduced goodwill by $475 milliondue to ourFrozen Pizzabusiness divestiture. |