GAAP to Non-GAAP Reconciliation 71 As Reported (GAAP) Impact of Divestitures Impact of Acquisitions (1) Impact of Integration Programs Impact of Accounting Calendar Changes Impact of Currency Organic (Non-GAAP) Impact of Acquisitions - Cadbury (1) Divestitures - Cadbury's Poland and Romania Operations (1) Impact of Currency - Cadbury (1) Cadbury Organic (Non-GAAP) (1) Combined Organic (Non-GAAP) As Reported (GAAP) Organic (Non-GAAP) Cadbury Organic (Non-GAAP) (1) Combined Organic (Non-GAAP) 2010 Kraft Foods North America 23,966 $ (21) $ (1,498) $ - $ - $ �� (251) $ 22,196 $ 1,498 $ - $ (35) $ 1,463 $ 23,659 $ 8.8% 1.1% 0.8% 1.1% Kraft Foods Europe 11,628 - (2,892) - (51) 267 8,952 2,892 - 91 2,983 11,935 32.6% 2.3% 0.7% 1.9% Kraft Foods Developing Markets 13,613 - (4,753) 1 (150) 15 8,726 4,753 (105) (302) 4,346 13,072 71.1% 9.9% 5.1% 8.2% Kraft Foods 49,207 $ (21) $ (9,143) $ 1 $ (201) $ 31 $ 39,874 $ 9,143 $ (105) $ (246) $ 8,792 $ 48,666 $ 27.0% 3.2% 2.9% 3.1% 2009 Kraft Foods North America 22,030 $ (80) $ - $ - $ - $ - $ 21,950 $ 1,452 $ - $ - $ 1,452 $ 23,402 $ Kraft Foods Europe 8,768 (15) - - - - 8,753 2,961 - - 2,961 11,714 Kraft Foods Developing Markets 7,956 (14) - - - - 7,942 4,341 (207) - 4,134 12,076 Kraft Foods 38,754 $ (109) $ - $ - $ - $ - $ 38,645 $ 8,754 $ (207) $ - $ 8,547 $ 47,192 $ (1) Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury data, shown above, is for February through December 2010 and 2009, adjusted from IFRS to U.S. GAAP and translated to US$ from local countries' currencies. Net Revenues to Combined Organic Net Revenues For the Twelve Months Ended December 31, ($ in millions, except percentages) (Unaudited) Add back: % Change |