Condensed Consolidated Statements of Changes in Stockholders' Equity (Deficit) (USD $) | Convertible Preferred Stock | Common Stock | Deferred Consulting Fees | Additional Paid-In Capital | Treasury Stock | Deficit Accumulated During the Development Stage | Total |
Balance (in shares) at Nov. 10, 1999 | ' | ' | ' | ' | ' | ' | 4,278,000 |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of initial 4,278,000 shares on November 10, 1999 | ' | $4,278 | ' | $16,595 | ' | ' | $20,873 |
Issuance of initial 4,278,000 shares on November 10, 1999 (in shares) | ' | 4,278,000 | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 1,232 | ' | 35,728 | ' | ' | 36,960 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 1,232,000 | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 2,090 | ' | 60,610 | ' | ' | 62,700 |
Issuance of shares of common stock (in shares) | ' | 2,090,000 | ' | ' | ' | ' | ' |
Stock issuance costs | ' | ' | ' | -13,690 | ' | ' | -13,690 |
Net loss | ' | ' | ' | ' | ' | -54,113 | -54,113 |
Balance at Dec. 31, 1999 | ' | 7,600 | ' | 99,243 | ' | -54,113 | 52,730 |
Balance (in shares) at Dec. 31, 1999 | ' | 7,600,000 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 240 | -40,800 | 40,560 | ' | ' | ' |
Issuance of shares of common stock in exchange for services (in shares) | ' | 240,000 | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 5,450 | ' | 921,050 | ' | ' | 926,500 |
Issuance of shares of common stock (in shares) | ' | 5,449,999 | ' | ' | ' | ' | ' |
Stock issuance costs | ' | ' | ' | -16,335 | ' | ' | -16,335 |
Fair value of non-employee stock options | ' | ' | ' | 50,350 | ' | ' | 50,350 |
Amortization of deferred consulting fees | ' | ' | 20,117 | ' | ' | ' | 20,117 |
Net loss | ' | ' | ' | ' | ' | -367,829 | -367,829 |
Balance at Dec. 31, 2000 | ' | 13,290 | -20,683 | 1,094,868 | ' | -421,942 | 665,533 |
Balance (in shares) at Dec. 31, 2000 | ' | 13,289,999 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 218 | ' | 77,723 | ' | ' | 77,941 |
Issuance of shares of common stock (in shares) | ' | 217,500 | ' | ' | ' | ' | ' |
Issuance of shares of common stock and stock options for acquisition of subsidiary | ' | 2,000 | ' | 736,000 | ' | ' | 738,000 |
Issuance of shares of common stock and stock options for acquisition of subsidiary (in shares) | ' | 2,000,000 | ' | ' | ' | ' | ' |
Exercise of options | ' | 1,450 | ' | 230,609 | ' | ' | 232,059 |
Exercise of options (in shares) | ' | 1,450,368 | ' | ' | ' | ' | ' |
Fair value of non-employee stock options | ' | ' | ' | 323,250 | ' | ' | 323,250 |
Issuance of stock options | ' | ' | ' | 15,000 | ' | ' | 15,000 |
Amortization of deferred consulting fees | ' | ' | 20,683 | ' | ' | ' | 20,683 |
Net loss | ' | ' | ' | ' | ' | -1,052,299 | -1,052,299 |
Balance at Dec. 31, 2001 | ' | 16,958 | ' | 2,477,450 | ' | -1,474,241 | 1,020,167 |
Balance (in shares) at Dec. 31, 2001 | ' | 16,957,867 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 3,377 | ' | 687,223 | ' | ' | 690,600 |
Issuance of shares of common stock (in shares) | ' | 3,376,875 | ' | ' | ' | ' | ' |
Fair value of non-employee stock options | ' | ' | ' | 94,000 | ' | ' | 94,000 |
Salary due to shareholder contributed capital | ' | ' | ' | 15,000 | ' | ' | 15,000 |
Return of shares of common stock related to purchase price adjustment | ' | -1,000 | ' | -353,000 | ' | ' | -354,000 |
Return of shares of common stock related to purchase price adjustment (in shares) | ' | -1,000,000 | ' | ' | ' | ' | ' |
Net loss | ' | ' | ' | ' | ' | -1,195,753 | -1,195,753 |
Balance at Dec. 31, 2002 | ' | 19,335 | ' | 2,920,673 | ' | -2,669,994 | 270,014 |
Balance (in shares) at Dec. 31, 2002 | ' | 19,334,742 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 143 | ' | 23,857 | ' | ' | 24,000 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 143,000 | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 22,512 | ' | 1,387,109 | ' | ' | 1,409,621 |
Issuance of shares of common stock (in shares) | ' | 22,512,764 | ' | ' | ' | ' | ' |
Stock issuance costs | ' | ' | ' | -49,735 | ' | ' | -49,735 |
Fair value of non-employee stock options | ' | ' | ' | 213,300 | ' | ' | 213,300 |
Net loss | ' | ' | ' | ' | ' | -1,107,120 | -1,107,120 |
Balance at Dec. 31, 2003 | ' | 41,990 | ' | 4,495,204 | ' | -3,777,114 | 760,080 |
Balance (in shares) at Dec. 31, 2003 | ' | 41,990,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 18,600 | ' | 939,881 | ' | ' | 958,481 |
Issuance of shares of common stock (in shares) | ' | 18,600,000 | ' | ' | ' | ' | ' |
Stock issuance costs | ' | ' | ' | -25,000 | ' | ' | -25,000 |
Fair value of non-employee stock options | ' | ' | ' | 493,600 | ' | ' | 493,600 |
Net loss | ' | ' | ' | ' | ' | -1,406,506 | -1,406,506 |
Balance at Dec. 31, 2004 | ' | 60,590 | ' | 5,903,685 | ' | -5,183,620 | 780,655 |
Balance (in shares) at Dec. 31, 2004 | ' | 60,590,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 3,000 | ' | 102,000 | ' | ' | 105,000 |
Issuance of shares of common stock (in shares) | ' | 3,000,000 | ' | ' | ' | ' | ' |
Fair value of non-employee stock options | ' | ' | ' | 286,762 | ' | ' | 286,762 |
Net loss | ' | ' | ' | ' | ' | -1,266,811 | -1,266,811 |
Balance at Dec. 31, 2005 | ' | 63,590 | ' | 6,292,447 | ' | -6,450,431 | -94,394 |
Balance (in shares) at Dec. 31, 2005 | ' | 63,590,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 1,200 | ' | 53,800 | ' | ' | 55,000 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 1,200,000 | ' | ' | ' | ' | ' |
Exercise of options | ' | 4,300 | ' | -3,870 | ' | ' | 430 |
Exercise of options (in shares) | ' | 4,300,000 | ' | ' | ' | ' | ' |
Shares retired upon cancellation of consulting agreements | ' | -1,200 | ' | 1,080 | ' | ' | -120 |
Shares retired upon cancellation of consulting agreements (in shares) | ' | -1,200,000 | ' | ' | ' | ' | ' |
Exercise of warrants | ' | 5,550 | ' | 49,950 | ' | ' | 55,500 |
Exercise of warrants (in shares) | ' | 5,550,000 | ' | ' | ' | ' | ' |
Fair value of employee stock options | ' | ' | ' | 135,098 | ' | ' | 135,098 |
Fair value of non-employee stock options | ' | ' | ' | 215,463 | ' | ' | 215,463 |
Fair value of warrants issued for deferred finance charges | ' | ' | ' | 392,376 | ' | ' | 392,376 |
Net loss | ' | ' | ' | ' | ' | -1,607,017 | -1,607,017 |
Balance at Dec. 31, 2006 | ' | 73,440 | ' | 7,136,344 | ' | -8,057,448 | -847,664 |
Balance (in shares) at Dec. 31, 2006 | ' | 73,440,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Fair value of employee stock options | ' | ' | ' | 67,651 | ' | ' | 67,651 |
Fair value of non-employee stock options | ' | ' | ' | 47,692 | ' | ' | 47,692 |
Recognition of beneficial conversion feature | ' | ' | ' | 375,000 | ' | ' | 375,000 |
Net loss | ' | ' | ' | ' | ' | -1,117,334 | -1,117,334 |
Balance at Dec. 31, 2007 | ' | 73,440 | ' | 7,626,687 | ' | -9,174,782 | -1,474,655 |
Balance (in shares) at Dec. 31, 2007 | ' | 73,440,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Fair value of warrants issued in conjunction with debt financing | ' | ' | ' | 25,000 | ' | ' | 25,000 |
Fair value of employee stock options | ' | ' | ' | 19,720 | ' | ' | 19,720 |
Fair value of non-employee stock options | ' | ' | ' | 28,752 | ' | ' | 28,752 |
Net loss | ' | ' | ' | ' | ' | -931,338 | -931,338 |
Balance at Dec. 31, 2008 | ' | 73,440 | ' | 7,700,159 | ' | -10,106,120 | -2,332,521 |
Balance (in shares) at Dec. 31, 2008 | ' | 73,440,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 7,200 | ' | 40,500 | ' | ' | 47,700 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 7,200,000 | ' | ' | ' | ' | ' |
Shares issued for conversion of notes payable and accrued interest | ' | 48,750 | ' | 263,291 | ' | ' | 312,041 |
Shares issued for conversion of notes payable and accrued interest (in shares) | ' | 48,750,000 | ' | ' | ' | ' | ' |
Fair value of warrants issued in conjunction with debt financing | ' | ' | ' | 15,450 | ' | ' | 15,450 |
Fair value of non-employee stock options | ' | ' | ' | 1,524 | ' | ' | 1,524 |
Net loss | ' | ' | ' | ' | ' | -694,910 | -694,910 |
Balance at Dec. 31, 2009 | ' | 129,390 | ' | 8,020,924 | ' | -10,801,030 | -2,650,716 |
Balance (in shares) at Dec. 31, 2009 | ' | 129,390,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 25,950 | ' | 182,650 | ' | ' | 208,600 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 25,950,000 | ' | ' | ' | ' | ' |
Fair value of warrants issued in conjunction with debt financing | ' | ' | ' | 20,143 | ' | ' | 20,143 |
Fair value of non-employee stock options | ' | ' | ' | 364 | ' | ' | 364 |
Net loss | ' | ' | ' | ' | ' | -721,841 | -721,841 |
Balance at Dec. 31, 2010 | ' | 155,340 | ' | 8,224,081 | ' | -11,522,871 | -3,143,450 |
Balance (in shares) at Dec. 31, 2010 | ' | 155,340,506 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 1,000 | ' | 29,000 | ' | ' | 30,000 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 1,000,000 | ' | ' | ' | ' | ' |
Contribution of common stock from related parties | ' | ' | ' | 95,594 | -95,594 | ' | ' |
Contribution of common stock from related parties (in shares) | ' | -12,000,000 | ' | ' | ' | ' | ' |
Purchase of common stock for treasury | ' | ' | ' | ' | -17,795 | ' | -17,795 |
Purchase of common stock for treasury (in shares) | ' | -17,795,903 | ' | ' | ' | ' | ' |
Sale of common stock | ' | 15,500 | ' | 384,500 | ' | ' | 400,000 |
Sale of common stock (in shares) | ' | 15,500,000 | ' | ' | ' | ' | ' |
Issuance of shares for stock issuance costs | ' | 2,100 | ' | -2,100 | ' | ' | ' |
Issuance of shares for stock issuance costs (in shares) | ' | 2,100,000 | ' | ' | ' | ' | ' |
Stock issuance costs | ' | ' | ' | -40,000 | ' | ' | -40,000 |
Exercise of options | ' | 1,000 | ' | 9,000 | ' | ' | 10,000 |
Exercise of options (in shares) | ' | 1,000,000 | ' | ' | ' | ' | ' |
Fair value of warrants issued in conjunction with debt financing | ' | ' | ' | 21,275 | ' | ' | 21,275 |
Fair value of employee stock options | ' | ' | ' | 47,658 | ' | ' | 47,658 |
Fair value of non-employee stock options | ' | ' | ' | 48,374 | ' | ' | 48,374 |
Net loss | ' | ' | ' | ' | ' | -665,113 | -665,113 |
Balance at Dec. 31, 2011 | ' | 174,940 | ' | 8,817,382 | -113,389 | -12,187,984 | -3,309,051 |
Balance (in shares) at Dec. 31, 2011 | ' | 145,144,603 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of common stock in exchange for services | ' | 1,000 | ' | 45,500 | ' | ' | 46,500 |
Issuance of shares of common stock in exchange for services (in shares) | ' | 1,000,000 | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 44,111 | ' | 1,015,889 | ' | ' | 1,060,000 |
Issuance of shares of common stock (in shares) | ' | 44,111,111 | ' | ' | ' | ' | ' |
Issuance of stock for licensing | ' | 2,222 | ' | 97,778 | ' | ' | 100,000 |
Issuance of stock for licensing (in shares) | ' | 2,222,222 | ' | ' | ' | ' | ' |
Issuance of stock for trademarks, etc. | ' | 2,222 | ' | 97,778 | ' | ' | 100,000 |
Issuance of stock for trademarks, etc. (in shares) | ' | 2,222,222 | ' | ' | ' | ' | ' |
Shares issued for conversion of notes payable and accrued interest | ' | 12,925 | ' | 568,639 | ' | ' | 581,564 |
Shares issued for conversion of notes payable and accrued interest (in shares) | ' | 12,923,622 | ' | ' | ' | ' | ' |
Exercise of options | ' | 10,491 | ' | 2,622 | ' | ' | 13,113 |
Exercise of options (in shares) | ' | 10,490,996 | ' | ' | ' | ' | ' |
Exercise of warrants | ' | 333 | ' | 49,667 | ' | ' | 50,000 |
Exercise of warrants (in shares) | ' | 333,333 | ' | ' | ' | ' | ' |
Fair value of employee stock options | ' | ' | ' | 332,036 | ' | ' | 332,036 |
Fair value of non-employee stock options | ' | ' | ' | 11,638 | ' | ' | 11,638 |
Forgiveness of debt-related party | ' | ' | ' | 349,000 | ' | ' | 349,000 |
Net loss | ' | ' | ' | ' | ' | -1,199,057 | -1,199,057 |
Balance at Dec. 31, 2012 | ' | 248,244 | ' | 11,387,929 | -113,389 | -13,387,041 | -1,864,257 |
Balance (in shares) at Dec. 31, 2012 | ' | 218,448,109 | ' | ' | ' | ' | ' |
Increase (Decrease) in Stockholders' Equity [Roll Forward] | ' | ' | ' | ' | ' | ' | ' |
Issuance of shares of preferred stock | 1,000,000 | ' | ' | ' | ' | ' | 1,000,000 |
Issuance of shares of preferred stock (in shares) | 33,333,333 | ' | ' | ' | ' | ' | ' |
Conversion of shares of preferred stock to common stock | -366,667 | 12,222 | ' | 354,445 | ' | ' | ' |
Conversion of shares of preferred stock to common stock (in shares) | -12,222,222 | 12,222,222 | ' | ' | ' | ' | ' |
Issuance of shares of common stock | ' | 4,811 | ' | 230,189 | ' | ' | 235,000 |
Issuance of shares of common stock (in shares) | ' | 4,811,111 | ' | ' | ' | ' | ' |
Shares issued for conversion of notes payable and accrued interest | ' | 18,275 | ' | 1,871,725 | ' | ' | 1,890,000 |
Shares issued for conversion of notes payable and accrued interest (in shares) | ' | 18,275,000 | ' | ' | ' | ' | ' |
Exercise of options | ' | 3,335 | ' | 14,584 | ' | ' | 17,919 |
Exercise of options (in shares) | ' | 3,335,000 | ' | ' | ' | ' | ' |
Exercise of warrants | ' | 1,000 | ' | 9,000 | ' | ' | 10,000 |
Exercise of warrants (in shares) | ' | 1,000,000 | ' | ' | ' | ' | ' |
Fair value of employee stock options | ' | ' | ' | 8,427,202 | ' | ' | 8,427,202 |
Deemed dividend distribution | ' | ' | ' | -1,000,000 | ' | ' | -1,000,000 |
Net loss | ' | ' | ' | ' | ' | -18,456,004 | -18,456,004 |
Balance at Sep. 30, 2013 | $633,333 | $287,887 | ' | $21,295,074 | ($113,389) | ($31,843,045) | ($9,740,140) |
Balance (in shares) at Sep. 30, 2013 | 21,111,111 | 258,091,442 | ' | ' | ' | ' | ' |