Cafepress (PRSS) 10-Q 13 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 08, 2013
Document And Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	30-Sep-13	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'Q3	'
Trading Symbol	'PRSS	'
Entity Registrant Name	'CAFEPRESS INC.	'
Entity Central Index Key	'0001117733	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Non-accelerated Filer	'
Entity Common Stock, Shares Outstanding	'	17,169,623

Condensed_Consolidated_Balance

Condensed Consolidated Balance Sheets (USD $)	Sep. 30, 2013	Dec. 31, 2012
In Thousands, unless otherwise specified
CURRENT ASSETS:	'	'
Cash and cash equivalents	$19,750	$31,198
Short-term investments	1,740	9,403
Accounts receivable	4,844	10,390
Inventory	8,028	9,765
Deferred tax assets	2,794	2,794
Deferred costs	2,795	3,756
Prepaid expenses and other current assets	7,647	4,844
Total current assets	47,598	72,150
Property and equipment, net	21,120	19,892
Goodwill	39,448	40,231
Intangible assets, net	16,145	19,979
Deferred tax assets	5,971	4,417
Other assets	1,213	863
TOTAL ASSETS	131,495	157,532
CURRENT LIABILITIES:	'	'
Accounts payable	8,950	15,088
Partner commissions payable	5,428	7,451
Accrued royalties payable	4,689	6,724
Accrued liabilities	14,367	17,761
Income tax payable	'	765
Deferred revenue	5,453	9,099
Short-term borrowings	'	894
Capital lease obligation, current	569	531
Total current liabilities	39,456	58,313
Capital lease obligation, non-current	2,190	2,282
Other long-term liabilities	2,346	3,628
TOTAL LIABILITIES	43,992	64,223
Commitments and Contingencies	'	'
Stockholders' Equity:	'	'
Preferred Stock, $0.0001 par value: 10,000 shares authorized as of September 30, 2013 and December 31, 2012; none issued and outstanding	'	'
Common stock, $0.0001 par value - 500,000 shares authorized and 17,162 and 17,114 shares issued and outstanding as of September 30, 2013 and December 31, 2012, respectively	2	2
Additional paid-in capital	96,902	93,890
Accumulated deficit	-9,401	-583
TOTAL STOCKHOLDERS' EQUITY	87,503	93,309
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$131,495	$157,532

Condensed_Consolidated_Balance1

Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
In Thousands, except Per Share data, unless otherwise specified
Statement Of Financial Position [Abstract]	'	'
Preferred Stock, par value	$0.00	$0.00
Preferred Stock, shares authorized	10,000	10,000
Preferred Stock, shares issued	0	0
Preferred Stock, shares outstanding	0	0
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	500,000	500,000
Common stock, shares issued	17,162	17,114
Common stock, shares outstanding	17,162	17,114

Condensed_Consolidated_Stateme

Condensed Consolidated Statements of Operations (USD $)	3 Months Ended		9 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Income Statement [Abstract]	'	'	'	'
Net revenues	$50,443	$43,558	$155,353	$130,537
Cost of net revenues	30,622	25,541	95,602	76,015
Gross profit	19,821	18,017	59,751	54,522
Operating expenses:	'	'	'	'
Sales and marketing	14,233	12,401	42,789	34,338
Technology and development	5,094	3,661	15,415	9,810
General and administrative	4,297	4,003	13,185	12,181
Acquisition-related costs	546	1,134	324	2,508
Total operating expenses	24,170	21,199	71,713	58,837
Loss from operations	-4,349	-3,182	-11,962	-4,315
Interest income	11	18	37	58
Interest expense	-46	-46	-152	-146
Other (expense) income, net	-5	'	-1	'
Loss before income taxes	-4,389	-3,210	-12,078	-4,403
Benefit from income taxes	-1,271	-827	-3,260	-1,216
Net loss	($3,118)	($2,383)	($8,818)	($3,187)
Net loss per share of common stock:	'	'	'	'
Basic and diluted	($0.18)	($0.14)	($0.51)	($0.22)
Shares used in computing net loss per share of common stock:	'	'	'	'
Basic and diluted	17,153	17,095	17,134	14,319

Condensed_Consolidated_Stateme1

Condensed Consolidated Statements of Cash Flows (USD $)	9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012
Cash Flows from Operating Activities:	'	'
Net loss	($8,818)	($3,187)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'
Depreciation and amortization	6,651	4,449
Amortization of intangible assets	3,834	2,495
Gain on disposal of fixed assets	-160	-86
Stock-based compensation	2,958	3,062
Change in fair value of contingent consideration liability	-2,461	575
Deferred income taxes	-771	-1,135
Tax (short-fall) benefits from stock-based compensation	-70	35
Excess tax benefits from stock-based compensation	'	-142
Changes in operating assets and liabilities, net of effect of acquisitions:	'	'
Accounts receivable	5,546	-1,217
Inventory	1,737	-802
Prepaid expenses and other current assets	-2,012	-5,864
Other assets	-350	335
Accounts payable	-6,077	-3,896
Partner commissions payable	-2,023	'
Accrued royalties payables	-2,035	-1,849
Accrued and other liabilities	-683	818
Income taxes payable	-765	-1,539
Deferred revenue	-3,646	-379
Net cash used in operating activities	-9,145	-8,327
Cash Flows from Investing Activities:	'	'
Purchase of short-term investments	-1,491	-8,656
Proceeds from maturities of short-term investments	9,154	7,441
Purchase of property and equipment	-3,999	-5,140
Capitalization of software and website development costs	-3,136	-2,420
Proceeds from disposal of fixed assets	170	102
Decrease (increase) in restricted cash	170	-170
Acquisition of business, net of cash acquired	'	-7,071
Net cash provided by (used in) investing activities	868	-15,914
Cash Flows from Financing Activities:	'	'
Payments of short-term borrowings	-894	'
Principal payments on capital lease obligations	-398	-352
Proceeds from exercise of common stock options	60	287
Proceeds from sales of common stock in initial public offering, net	'	41,771
Borrowings under insurance financing	940	'
Payment under insurance financing	-428	'
Excess tax benefits from stock-based compensation	'	142
Payments of contingent consideration	-2,451	'
Net cash (used in) provided by financing activities	-3,171	41,848
Net (decrease) increase in cash and cash equivalents	-11,448	17,607
Cash and cash equivalents - Beginning of period	31,198	27,900
Cash and cash equivalents - End of period	19,750	45,507
Supplemental Disclosures of Cash Flow Information:	'	'
Cash paid for interest	135	145
Income taxes paid during the period	997	2,214
Noncash Investing and Financing Activities:	'	'
Accrued purchases of property and equipment	57	288
Property and equipment acquired under rent agreement	321	'
Property and equipment acquired under capital lease	344	'
Conversion of preferred stock to common stock	'	22,811
Common stock issued for acquisition	'	$830

Business_and_Summary_of_Signif

Business and Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Business and Summary of Significant Accounting Policies	'
	1. Business and Summary of Significant Accounting Policies
	Business
	CafePress Inc., or the Company, formerly CafePress.com, Inc., was incorporated under the laws of the State of California on October 18, 1999. On January 19, 2005, the Company was reincorporated under the laws of the State of Delaware. On June 7, 2011, the name of the Company was changed to CafePress Inc.
	The Company serves its customers, including both consumers and content owners, through its portfolio of e-commerce websites and platform services providers, including its flagship website, CafePress.com. The Company’s consumer customers include millions of individuals, groups, businesses and organizations who leverage its innovative and proprietary print-on-demand services to express interests, beliefs, and affiliations by customizing a wide variety of products. These products include clothing and accessories, art and posters, stickers, home decor, and stationery. The Company’s business customers leverage its proprietary software and services platforms to bring e-commerce services to their own online environments. The Company’s content owner relationships include individual designers as well as artists and branded content and corporate and entertainment licensors who leverage its platform to reach a mass consumer base and monetize their content.
	Content owners include individuals or groups who upload or design images for their own purchase or for sale to others, or corporate clients who provide content to support the sale of branded merchandise. These products can be sold through storefronts hosted by CafePress or through its technology deployed in other e-commerce environments. Content owners may also sell products through the retail marketplace found on the Company’s portfolio of e-commerce websites.
	The Company manages substantially all aspects of doing business online, including e-commerce and hosted services, product manufacturing and sourcing, fulfillment, and customer service.
	Our business is subject to seasonal fluctuations. In particular, we generate a significant portion of our revenues during the fourth quarter, primarily due to increased retail activity during the holiday seasons. During the fourth quarter, we typically see our largest increases in orders and customers. As a result of this seasonality, our revenues in the first quarter of each year are generally substantially lower than our revenues in the fourth quarter of the preceding year, and we expect this to continue for the foreseeable future.
	Initial Public Offering
	On April 3, 2012, the Company’s registration statement on Form S-1 relating to an initial public offering, or IPO, of the Company’s common stock was declared effective by the Securities and Exchange Commission, or SEC. The IPO closed on April 3, 2012 at which time the Company sold 2,500,000 shares of common stock and received cash proceeds of $44.2 million from this transaction, net of underwriting discounts and commissions. Additionally, the Company incurred offering costs of approximately $4.6 million related to the IPO. An additional 2,000,000 shares of common stock were sold by existing stockholders from whom the Company did not receive any proceeds or incur any costs.
	Concurrently, all outstanding shares of convertible preferred stock converted into 5,534,963 shares of common stock with the related carrying value of $22.8 million reclassified to common stock and additional paid-in capital.
	Basis of Presentation
	The accompanying unaudited condensed financial statements include the accounts of the Company and its wholly owned subsidiary. All intercompany transactions and balances have been eliminated.
	The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles, or U.S. GAAP, and following the requirements of the SEC for interim reporting. As permitted under those rules, certain footnotes or other financial information that are normally required by U.S. GAAP can be condensed or omitted. These financial statements have been prepared on the same basis as the Company’s annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, that are necessary for a fair statement of the Company’s financial information. The results of operations for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any other interim period or for any other future year. The balance sheet as of December 31, 2012 has been derived from audited financial statements at that date but does not include all of the information required by U.S. GAAP for complete financial statements.
	The accompanying condensed consolidated financial statements and related financial information should be read in conjunction with the audited financial statements and the related notes thereto for the year ended December 31, 2012 included in the Company’s Annual Report on Form 10-K as filed on March 18, 2013 with the SEC.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, the Company evaluates its estimates, including but not limited to those related to revenue recognition, provisions for doubtful accounts, credit card chargebacks, sales returns, inventory write-downs, stock-based compensation, fair value of the Company’s common stock, legal contingencies, depreciable lives, asset impairments, contingent consideration liabilities, accounting for business combinations, and income taxes including required valuation allowances. The Company bases its estimates on historical experience, projections for future performance and other assumptions that it believes to be reasonable under the circumstances. Actual results could differ materially from those estimates.
	Revenue Recognition
	The Company recognizes revenues from product sales, net of estimated returns based on historical experience, when the following revenue recognition criteria are met: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred or the service has been provided; (3) the selling price or fee revenue earned is fixed or determinable; and (4) collection of the resulting receivable is reasonably assured.
	The Company evaluates whether it is appropriate to record the gross amount of product sales and related costs as product revenues or the net amount earned as fulfillment revenues. Revenues are recorded at the gross amount when the Company is the primary obligor in a transaction, is subject to inventory and credit risk, has latitude in establishing prices and selecting suppliers, or has most of these indicators. When the Company is not the primary obligor and does not take inventory risk, revenues will be recorded at the net amount received by the Company as fulfillment revenues.
	Product sales and shipping revenues are recognized net of promotional discounts, rebates, and return allowances. Revenues from product sales and services rendered are recorded net of sales and consumption taxes. The Company periodically provides incentive offers to customers to encourage purchases. Such offers include current discount offers, such as percentage discounts off current purchases, and other similar offers. Current discount offers, when used by customers, are treated as a reduction of revenues. The Company maintains an allowance for estimated future returns and credit card chargebacks based on current period revenues and historical experience.
	The Company accounts for flash deal promotions through group-buying websites as gift certificates. Deferred revenue is recorded at the time of the promotion based on the gross fee payable by the end customer as the Company considers it is the primary obligor in the transaction. The Company defers the costs for the direct and incremental sales commission retained by group-buying websites and records the associated expense as a component of sales and marketing expense at the time revenue is recognized. Revenue is recognized on redemption of the offer and delivery of the product to the Company’s customers.
	The Company runs internally managed promotions upon redemption of flash deals, in which customers can purchase a voucher redeemable for a specified product at a promotional price. This program is accounted for as gift certificates. Deferred revenue is recorded at the time the voucher is purchased and revenue is recognized on redemption and delivery of the product to the customers.
	The Company recognizes gift certificate breakage from flash deal promotions, its internally managed voucher promotions, and gift certificate sales as a component of revenues. The Company monitors historical breakage experience and when sufficient history of redemption exists, the Company records breakage revenue in proportion to actual gift certificate redemptions. When the Company concludes that insufficient history of redemption and breakage experience exists, breakage revenue is recognized upon expiration of the flash deal promotion or in the period the Company considers the obligation for future performance related to such breakage to be remote. Changes in customers’ behavior could impact the amounts that are ultimately redeemed and could affect the breakage recognized as a component of revenues.
	The Company recognized breakage revenue for flash deal promotions of $1.0 million and $1.6 million and the associated direct sales commission of $0.3 million and $0.6 million for the three months ended September 30, 2013 and 2012, respectively. This increased operating income by $0.7 million and $1.0 million for the three months ended September 30, 2013 and 2012, respectively. The Company recognized breakage revenue for flash deal promotions of $3.3 million and $3.7 million and the associated direct sales commission of $1.1 million and $1.3 million for the nine months ended September 30, 2013 and 2012, respectively. This increased operating income by $2.2 million and $2.4 million for the nine months ended September 30, 2013 and 2012, respectively.
	The Company recognized breakage revenue of $0.0 million and $0.1 million and thus increased operating income by the same amount as there are no associated deferred costs for its internally managed voucher promotions and gift certificate programs for the three months ended September 30, 2013 and 2012, respectively, and $0.2 million and $0.7 million for the nine months ended September 30, 2013 and 2012, respectively.
	Deferred revenues include funds received in advance of product fulfillment, deferred revenue for flash deal promotions and gift cards and amounts deferred until applicable revenue recognition criteria are met. Direct and incremental costs associated with deferred revenue are deferred, classified as deferred costs, and recognized in the period revenue is recognized.
	Out-of-Period Adjustment
	During the third quarter of 2013, the Company recorded an adjustment to its deferred tax assets and goodwill to correct an error related to the EZ Prints acquisition. In the initial valuation recorded in the fourth quarter of 2012, the deferred tax asset was understated. The adjustment increased long term deferred tax assets by $0.8 million and decreased goodwill by the corresponding amount. The Company has concluded that the impact of this adjustment is immaterial to the current and previously issued consolidated financial statements.

Balance_Sheet_Items

Balance Sheet Items	9 Months Ended
	Sep. 30, 2013
Organization Consolidation And Presentation Of Financial Statements [Abstract]	'
Balance Sheet Items	'
	2. Balance Sheet Items
	Property and equipment, net are comprised of the following (in thousands):
		September 30,			December 31,
		2013			2012
	Building	$	3,782		$	3,782
	Office furniture and computer equipment		13,863			13,697
	Computer software		2,602			2,370
	Internal use software and website development		13,685			9,336
	Production equipment		21,099			21,598
	Leasehold improvements		4,710			2,950
	Total property and equipment		59,741			53,733
	Less: accumulated depreciation and amortization		(38,621	)		(33,841	)
	Property and equipment, net	$	21,120		$	19,892
	Accrued liabilities consist of the following (in thousands):
		September 30,			December 31,
		2013			2012
	Acquisition-related costs	$	3,831		$	1,094
	Contingent consideration, short-term portion		2,906			5,896
	Payroll and employee related expense		2,677			3,672
	Other accrued liabilities		2,125			2,361
	Production costs		1,389			1,586
	Professional services		469			1,427
	Royalties-minimum guarantee		342			94
	Unclaimed royalty payments		281			281
	Accrued advertising		180			897
	Allowance for sales returns and chargebacks		167			453
	Accrued liabilities	$	14,367		$	17,761
	The following table presents the changes in the allowance for sales returns and chargebacks (in thousands):
		Three Months  Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Balance, beginning of period	$	173		$	334		$	453		$	455
	Add: provision		1,194			908			3,393			2,776
	Less: deductions and other Adjustments		(1,200	)		(892	)		(3,679	)		(2,881	)
	Balance, end of period	$	167		$	350		$	167		$	350
	Intangible assets are composed of the following (in thousands):
					September 30, 2013									December 31, 2012
					Gross						Net			Gross					Net
		Amortization			carrying			Accumulated			carrying			carrying		Accumulated			carrying
		period			amount			amortization			amount			amount		amortization			amount
	Developed technology		4.0 years		$	12,447		$	(4,579	)	$	7,868		$	12,447	$	(2,265	)	$	10,182
	Business relationships		5.5 years			7,817			(3,460	)		4,357			7,817		(2,513	)		5,304
	Other intangible assets		6.4 years			6,979			(3,059	)		3,920			6,979		(2,486	)		4,493
	Total				$	27,243		$	(11,098	)	$	16,145		$	27,243	$	(7,264	)	$	19,979

Fair_Value_of_Financial_Instru

Fair Value of Financial Instruments	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Fair Value of Financial Instruments	'
	3. Fair Value of Financial Instruments
	The Company records its financial assets and liabilities at fair value. The accounting guidance for fair value provides a framework for measuring fair value, clarifies the definition of fair value, and expands disclosures regarding fair value measurements. Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability, an exit price, in an orderly transaction between market participants at the reporting date. The accounting guidance establishes a three-tiered hierarchy, which prioritizes the inputs used in the valuation methodologies in measuring fair value:
	Level 1 – Quoted prices in active markets for identical assets or liabilities.
	Level 2 – Inputs other than Level 1 that are observable, either directly or indirectly, such as quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities.
	Level 3 – Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities.
	The Company’s financial instruments, including cash and cash equivalents, short-term investments, accounts receivable, accounts payable and accrued liabilities have carrying amounts which approximate fair value due to the short-term maturity of these instruments.
	The following table represents the Company’s fair value hierarchy for its financial assets and liabilities (in thousands):
		September 30, 2013
		Fair Value			Level I			Level II		Level III
	Cash and cash equivalents:
	Money market funds	$	6,582		$	6,582		$	—	$	—
	Total financial assets	$	6,582		$	6,582		$	—	$	—
	Liabilities:
	Acquisition related contingent consideration	$	3,970		$	—		$	—	$	3,970
	Total financial liabilities	$	3,970		$	—		$	—	$	3,970
		December 31, 2012
		Fair Value			Level I			Level II		Level III
	Cash and cash equivalents:
	Money market funds	$	14,594		$	14,594		$	—	$	—
	Total financial assets	$	14,594		$	14,594		$	—	$	—
	Liabilities:
	Acquisition related contingent consideration	$	8,882		$	—		$	—	$	8,882
	Total financial liabilities	$	8,882		$	—		$	—	$	8,882
	In 2012 and 2011, the Company acquired businesses which the Company accounted for under the purchase method of accounting. The terms of the agreements relating to the acquisitions provide for contingent consideration up to $19.8 million that is accounted for as part of the purchase consideration. The estimated fair value of the performance-based contingent consideration was $4.0 million and $8.9 million as of September 30, 2013 and December 31, 2012, respectively. This contingent liability has been reflected as a current liability of $2.9 million and a non-current liability of $1.1 million as of September 30, 2013. The Company determined the estimated fair value of the liability for the contingent consideration based on a probability-weighted discounted cash flow analysis. In each period, the Company reassesses its current estimates of performance relative to the stated targets and adjusts the liability to the estimated fair value. Contingent consideration (benefit)/expense is recorded for any change in the estimated fair value of the recognized amount of the liability for contingent consideration. Any further changes to these estimates and assumptions could significantly impact the estimated fair values recorded for this liability resulting in significant charges to our Condensed Consolidated Statements of Operations.
	The change in the contingent consideration liability, which is a Level 3 liability measured at fair value on a recurring basis, is summarized as follows during the three and nine months ended September 30, 2013 (in thousands):
		Three Months Ended			Nine Months Ended
		September 30, 2013			September 30, 2013
	Fair value — beginning of period	$	4,093		$	8,882
	Payment of contingent consideration during the period		—			(2,451	)
	Change in fair value		(123	)		(2,461	)
	Fair value — end of period	$	3,970		$	3,970
	The Company determines the fair value of the liability for contingent consideration based on a probability-weighted discounted cash flow analysis. In each period, the Company reassesses its current estimates of performance relative to the stated targets and adjusts the liability to fair value.
	During the quarter ended June 30, 2013, although EZ Prints and our corporate client relationships continued to contribute to our overall revenue growth, we did not see the incremental impact from new business opportunities that we expected when we completed our last probability-weighted cash flow analysis. In addition, in August 2013, we entered into an amendment to the October 2012 merger agreement with EZ Prints, pursuant to which the earn-out provision was revised such that the former stockholders of EZ Prints have contingent rights to receive a maximum earn-out consideration of up to $1.0 million based on achievement of revised performance targets of the acquired business for the period commencing September 1, 2013 and ending August 31, 2014. We also entered into an amended earn-out bonus agreement with an officer revising his contingent right to receive up to $1.0 million down to $0.1 million. The Company believes that the long-term value of the EZ Prints business is still intact, and continues to utilize the acquired EZ Prints technology in many facets of the combined business. However, as a result of the amendment to the merger agreement and revenue performance through the quarter ended June 30, 2013, we adjusted both our probability weightings and earn-out consideration targets, resulting in a reduction of $2.6 million to the fair value of the contingent consideration liability.
	The total change in fair value of the contingent consideration liability during the nine months ended September 30, 2013 includes the impact of this adjustment, together with accretion on contingent consideration liabilities associated with our other acquisitions.
	The change in fair value of contingent consideration classified within Level 3 of the fair value hierarchy is recorded within acquisition-related costs in the consolidated statement of operations.

Line_of_Credit

Line of Credit	9 Months Ended
	Sep. 30, 2013
Debt Disclosure [Abstract]	'
Line of Credit	'
	4. Line of Credit
	As of December 2012, the Company had a line of credit consisting of a Term Facility with a maximum credit availability of $2.0 million, a Revolving Facility with a maximum credit availability of $3.5 million, limited by a borrowing base consisting of eligible accounts receivable, and $0.5 million non-formula borrowing tranche. There were no draws against the Term Facility as of December 31, 2012. The balance on the Revolving Facility as of December 31, 2012 was $0.9 million. In February 2013, the Company repaid the outstanding balance and terminated the line of credit agreement.
	In March 2013, the Company entered into a credit agreement, which provides for a revolving credit facility of $5.0 million to fund acquisitions, share repurchases and other general corporate needs, is available through March 2015 and bears interest at either the London Inter Bank Offer Rate +1.75% or the bank’s prime rate + .75%. This credit agreement requires the Company to comply with various financial covenants, all of which the Company was in compliance with at September 30, 2013, and is secured on all assets of the Company. There were no draws against the facility as of September 30, 2013.

StockBased_Compensation

Stock-Based Compensation	9 Months Ended
	Sep. 30, 2013
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'
Stock-Based Compensation	'
	5. Stock-Based Compensation
	The fair value of the Company’s stock-based payment awards was estimated on the grant date using the Black-Scholes option-pricing model. The expected term of options granted is calculated using the simplified method. The risk-free rate is based on the rates in effect at the time of grant for zero coupon U.S. Treasury notes with maturities approximately equal to each grant’s expected life. The expected volatility is based upon the volatility of a group of publicly traded industry peer companies. A dividend yield of zero is applied since the Company has not historically paid dividends and has no intention to pay dividends in the near future.
	The following table summarizes stock option activity related to shares of common stock (in thousands, except the weighted average exercise price):
		Number of Stock			Weighted- Average			Weighted- Average			Aggregate intrinsic
		Options			Exercise Price			Remaining			value
		Outstanding						Contractual Life
								(Years)
	Outstanding — December 31, 2012		3,483		$	12.22			4.95		$	955
	Granted		380			6.33
	Exercised		(35	)		1.68
	Forfeited		(822	)		13.35
	Outstanding — September 30, 2013		3,006			11.29			4.7			1,017
	Vested and expected to vest — September 30, 2013		1,956			11.17			4.1			929
	Vested — September 30, 2013		1,538			11.51			3.56			880
	The fair value of the option awards was calculated using the Black-Scholes option valuation model with the following assumptions:
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Expected term (in years)		4.5			4.6			4.5			4.7
	Risk-free interest rate		1.2	%		0.6	%		0.9	%		0.8	%
	Expected volatility		53	%		60	%		56	%		60	%
	Expected dividend rate		0	%		0	%		0	%		0	%
	Restricted Stock Unit Activity
	The Company may grant restricted stock units, or RSUs, to its employees, consultants or outside directors under the provisions of the 2012 Stock Incentive Plan. The cost of RSUs is determined using the fair value of the Company’s common stock on the date of grant. Compensation cost is amortized on a straight-line basis over the requisite service period.
	Restricted stock award and restricted stock unit activity for the nine months ended September 30, 2013 is summarized as follows (unit numbers in thousands):
		Number of Units			Weighted Average
		Outstanding			Grant Date Fair
					Value Per Unit
	Awarded and unvested at December 31, 2012		—		$	—
	Granted		92			6.12
	Vested		(13	)		6.56
	Awarded and unvested at September 30, 2013		79		$	6.09
	Stock-Based Compensation Expense
	Cost of net revenues and operating expenses include stock-based compensation as follows (in thousands):
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Cost of net revenues	$	48		$	60		$	168		$	174
	Sales and marketing		122			115			342			423
	Technology and development		58			53			178			170
	General and administrative		737			761			2,270			2,295
	Total stock-based compensation expense	$	965		$	989		$	2,958		$	3,062
	Capitalizable stock-based compensation relating to software development was not significant for any period presented.

Net_Income_Loss_per_Share_of_C

Net Income (Loss) per Share of Common Stock	9 Months Ended
	Sep. 30, 2013
Earnings Per Share [Abstract]	'
Net Income (Loss) per Share of Common Stock	'
	6. Net Income (Loss) per Share of Common Stock
	Basic net loss per share is computed by dividing the net loss attributable to common shares for the period by the weighted average number of common shares outstanding during the period.
	Diluted net loss per share attributed to common shares is computed by dividing the net loss attributable to common shares for the period by the weighted average number of common and potential common shares outstanding during the period, if the effect of each class of potential common shares is dilutive. Potential common shares include restricted stock units and incremental shares of common stock issuable upon the exercise of stock options.
	The following table sets forth the computation of the Company’s basic and diluted net loss per share of common stock (in thousands, except for per share amounts):
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Net loss	$	(3,118	)	$	(2,383	)	$	(8,818	)	$	(3,187	)
	Shares used in computing net loss per share of common stock, basic and diluted		17,153			17,095			17,134			14,319
	Net loss per share of common stock, basic and diluted	$	(0.18	)	$	(0.14	)	$	(0.51	)	$	(0.22	)

Pro_Forma_Results_of_Acquisiti

Pro Forma Results of Acquisition of Logo'd Softwear, Inc.	9 Months Ended
	Sep. 30, 2013
Business Combinations [Abstract]	'
Pro Forma Results of Acquisition of Logo'd Softwear, Inc.	'
	7. Pro forma results of acquisition of Logo’d Softwear, Inc.
	In April 2012, the Company acquired substantially all of the assets of Logo’d Softwear, Inc., an e-commerce provider of personalized apparel and merchandise for groups and organizations.
	The following table presents unaudited pro forma results of operations for the three and nine months ended September 30, 2012 as if the aforementioned acquisition of Logo’d Softwear, Inc. had occurred as of January 1, 2012. The Company prepared the pro forma financial information for the combined entities for comparative purposes only, and it is not indicative of what actual results would have been if the acquisition had taken place at January 1, 2012, or of future results.
		Three Months			Nine Months
		Ended			Ended
		September 30,			September 30,
		2012			2012
	Revenues	$	43,558		$	133,294
	Net loss	$	(2,383	)	$	(2,900	)
	Net loss per share:
	Basic and diluted	$	(0.14	)	$	(0.20	)

Segment_Information

Segment Information	9 Months Ended
	Sep. 30, 2013
Segment Reporting [Abstract]	'
Segment Information	'
	8. Segment Information
	Operating segments are defined as components of an enterprise that engage in business activities for which separate financial information is available and evaluated by the chief operating decision maker in deciding how to allocate resources and assessing performance. The Company’s chief operating decision maker is its chief executive officer. The chief executive officer reviews financial information presented on a consolidated basis, for purposes of allocating resources and evaluating financial performance. The Company has one business activity and there are no segment managers who are held accountable for operations, or plans for levels or components below the consolidated unit level. Accordingly, the Company operates as a single reportable segment.
	The Company’s revenues by geographic region, based on the location to where the product was shipped, are summarized as follows (in thousands):
		Three Months Ended				Nine Months Ended
		September 30,				September 30,
		2013		2012		2013		2012
	United States	$	45,086	$	39,143	$	140,001	$	116,762
	International		5,357		4,415		15,352		13,775
	Total	$	50,443	$	43,558	$	155,353	$	130,537
	All of the Company’s long-lived assets are located in the United States.

Business_and_Summary_of_Signif1

Business and Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Business	'
	Business
	CafePress Inc., or the Company, formerly CafePress.com, Inc., was incorporated under the laws of the State of California on October 18, 1999. On January 19, 2005, the Company was reincorporated under the laws of the State of Delaware. On June 7, 2011, the name of the Company was changed to CafePress Inc.
	The Company serves its customers, including both consumers and content owners, through its portfolio of e-commerce websites and platform services providers, including its flagship website, CafePress.com. The Company’s consumer customers include millions of individuals, groups, businesses and organizations who leverage its innovative and proprietary print-on-demand services to express interests, beliefs, and affiliations by customizing a wide variety of products. These products include clothing and accessories, art and posters, stickers, home decor, and stationery. The Company’s business customers leverage its proprietary software and services platforms to bring e-commerce services to their own online environments. The Company’s content owner relationships include individual designers as well as artists and branded content and corporate and entertainment licensors who leverage its platform to reach a mass consumer base and monetize their content.
	Content owners include individuals or groups who upload or design images for their own purchase or for sale to others, or corporate clients who provide content to support the sale of branded merchandise. These products can be sold through storefronts hosted by CafePress or through its technology deployed in other e-commerce environments. Content owners may also sell products through the retail marketplace found on the Company’s portfolio of e-commerce websites.
	The Company manages substantially all aspects of doing business online, including e-commerce and hosted services, product manufacturing and sourcing, fulfillment, and customer service.
	Our business is subject to seasonal fluctuations. In particular, we generate a significant portion of our revenues during the fourth quarter, primarily due to increased retail activity during the holiday seasons. During the fourth quarter, we typically see our largest increases in orders and customers. As a result of this seasonality, our revenues in the first quarter of each year are generally substantially lower than our revenues in the fourth quarter of the preceding year, and we expect this to continue for the foreseeable future.
Initial Public Offering	'
	Initial Public Offering
	On April 3, 2012, the Company’s registration statement on Form S-1 relating to an initial public offering, or IPO, of the Company’s common stock was declared effective by the Securities and Exchange Commission, or SEC. The IPO closed on April 3, 2012 at which time the Company sold 2,500,000 shares of common stock and received cash proceeds of $44.2 million from this transaction, net of underwriting discounts and commissions. Additionally, the Company incurred offering costs of approximately $4.6 million related to the IPO. An additional 2,000,000 shares of common stock were sold by existing stockholders from whom the Company did not receive any proceeds or incur any costs.
	Concurrently, all outstanding shares of convertible preferred stock converted into 5,534,963 shares of common stock with the related carrying value of $22.8 million reclassified to common stock and additional paid-in capital.
Basis of Presentation	'
	Basis of Presentation
	The accompanying unaudited condensed financial statements include the accounts of the Company and its wholly owned subsidiary. All intercompany transactions and balances have been eliminated.
	The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles, or U.S. GAAP, and following the requirements of the SEC for interim reporting. As permitted under those rules, certain footnotes or other financial information that are normally required by U.S. GAAP can be condensed or omitted. These financial statements have been prepared on the same basis as the Company’s annual financial statements and, in the opinion of management, reflect all adjustments, consisting only of normal recurring adjustments, that are necessary for a fair statement of the Company’s financial information. The results of operations for the three and nine months ended September 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013 or for any other interim period or for any other future year. The balance sheet as of December 31, 2012 has been derived from audited financial statements at that date but does not include all of the information required by U.S. GAAP for complete financial statements.
	The accompanying condensed consolidated financial statements and related financial information should be read in conjunction with the audited financial statements and the related notes thereto for the year ended December 31, 2012 included in the Company’s Annual Report on Form 10-K as filed on March 18, 2013 with the SEC.
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an ongoing basis, the Company evaluates its estimates, including but not limited to those related to revenue recognition, provisions for doubtful accounts, credit card chargebacks, sales returns, inventory write-downs, stock-based compensation, fair value of the Company’s common stock, legal contingencies, depreciable lives, asset impairments, contingent consideration liabilities, accounting for business combinations, and income taxes including required valuation allowances. The Company bases its estimates on historical experience, projections for future performance and other assumptions that it believes to be reasonable under the circumstances. Actual results could differ materially from those estimates.
Revenue Recognition	'
	Revenue Recognition
	The Company recognizes revenues from product sales, net of estimated returns based on historical experience, when the following revenue recognition criteria are met: (1) persuasive evidence of an arrangement exists; (2) delivery has occurred or the service has been provided; (3) the selling price or fee revenue earned is fixed or determinable; and (4) collection of the resulting receivable is reasonably assured.
	The Company evaluates whether it is appropriate to record the gross amount of product sales and related costs as product revenues or the net amount earned as fulfillment revenues. Revenues are recorded at the gross amount when the Company is the primary obligor in a transaction, is subject to inventory and credit risk, has latitude in establishing prices and selecting suppliers, or has most of these indicators. When the Company is not the primary obligor and does not take inventory risk, revenues will be recorded at the net amount received by the Company as fulfillment revenues.
	Product sales and shipping revenues are recognized net of promotional discounts, rebates, and return allowances. Revenues from product sales and services rendered are recorded net of sales and consumption taxes. The Company periodically provides incentive offers to customers to encourage purchases. Such offers include current discount offers, such as percentage discounts off current purchases, and other similar offers. Current discount offers, when used by customers, are treated as a reduction of revenues. The Company maintains an allowance for estimated future returns and credit card chargebacks based on current period revenues and historical experience.
	The Company accounts for flash deal promotions through group-buying websites as gift certificates. Deferred revenue is recorded at the time of the promotion based on the gross fee payable by the end customer as the Company considers it is the primary obligor in the transaction. The Company defers the costs for the direct and incremental sales commission retained by group-buying websites and records the associated expense as a component of sales and marketing expense at the time revenue is recognized. Revenue is recognized on redemption of the offer and delivery of the product to the Company’s customers.
	The Company runs internally managed promotions upon redemption of flash deals, in which customers can purchase a voucher redeemable for a specified product at a promotional price. This program is accounted for as gift certificates. Deferred revenue is recorded at the time the voucher is purchased and revenue is recognized on redemption and delivery of the product to the customers.
	The Company recognizes gift certificate breakage from flash deal promotions, its internally managed voucher promotions, and gift certificate sales as a component of revenues. The Company monitors historical breakage experience and when sufficient history of redemption exists, the Company records breakage revenue in proportion to actual gift certificate redemptions. When the Company concludes that insufficient history of redemption and breakage experience exists, breakage revenue is recognized upon expiration of the flash deal promotion or in the period the Company considers the obligation for future performance related to such breakage to be remote. Changes in customers’ behavior could impact the amounts that are ultimately redeemed and could affect the breakage recognized as a component of revenues.
	The Company recognized breakage revenue for flash deal promotions of $1.0 million and $1.6 million and the associated direct sales commission of $0.3 million and $0.6 million for the three months ended September 30, 2013 and 2012, respectively. This increased operating income by $0.7 million and $1.0 million for the three months ended September 30, 2013 and 2012, respectively. The Company recognized breakage revenue for flash deal promotions of $3.3 million and $3.7 million and the associated direct sales commission of $1.1 million and $1.3 million for the nine months ended September 30, 2013 and 2012, respectively. This increased operating income by $2.2 million and $2.4 million for the nine months ended September 30, 2013 and 2012, respectively.
	The Company recognized breakage revenue of $0.0 million and $0.1 million and thus increased operating income by the same amount as there are no associated deferred costs for its internally managed voucher promotions and gift certificate programs for the three months ended September 30, 2013 and 2012, respectively, and $0.2 million and $0.7 million for the nine months ended September 30, 2013 and 2012, respectively.
	Deferred revenues include funds received in advance of product fulfillment, deferred revenue for flash deal promotions and gift cards and amounts deferred until applicable revenue recognition criteria are met. Direct and incremental costs associated with deferred revenue are deferred, classified as deferred costs, and recognized in the period revenue is recognized.
Out-of-Period Adjustment	'
	Out-of-Period Adjustment
	During the third quarter of 2013, the Company recorded an adjustment to its deferred tax assets and goodwill to correct an error related to the EZ Prints acquisition. In the initial valuation recorded in the fourth quarter of 2012, the deferred tax asset was understated. The adjustment increased long term deferred tax assets by $0.8 million and decreased goodwill by the corresponding amount. The Company has concluded that the impact of this adjustment is immaterial to the current and previously issued consolidated financial statements.

Balance_Sheet_Items_Tables

Balance Sheet Items (Tables)	9 Months Ended
	Sep. 30, 2013
Organization Consolidation And Presentation Of Financial Statements [Abstract]	'
Property and Equipment, Net	'
	Property and equipment, net are comprised of the following (in thousands):
		September 30,			December 31,
		2013			2012
	Building	$	3,782		$	3,782
	Office furniture and computer equipment		13,863			13,697
	Computer software		2,602			2,370
	Internal use software and website development		13,685			9,336
	Production equipment		21,099			21,598
	Leasehold improvements		4,710			2,950
	Total property and equipment		59,741			53,733
	Less: accumulated depreciation and amortization		(38,621	)		(33,841	)
	Property and equipment, net	$	21,120		$	19,892
Accrued Liabilities	'
	Accrued liabilities consist of the following (in thousands):
		September 30,			December 31,
		2013			2012
	Acquisition-related costs	$	3,831		$	1,094
	Contingent consideration, short-term portion		2,906			5,896
	Payroll and employee related expense		2,677			3,672
	Other accrued liabilities		2,125			2,361
	Production costs		1,389			1,586
	Professional services		469			1,427
	Royalties-minimum guarantee		342			94
	Unclaimed royalty payments		281			281
	Accrued advertising		180			897
	Allowance for sales returns and chargebacks		167			453
	Accrued liabilities	$	14,367		$	17,761
Allowances for Sales Returns and Chargebacks	'
	The following table presents the changes in the allowance for sales returns and chargebacks (in thousands):
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Balance, beginning of period	$	173		$	334		$	453		$	455
	Add: provision		1,194			908			3,393			2,776
	Less: deductions and other Adjustments		(1,200	)		(892	)		(3,679	)		(2,881	)
	Balance, end of period	$	167		$	350		$	167		$	350
Component of Intangible Assets	'
	Intangible assets are composed of the following (in thousands):
					September 30, 2013									December 31, 2012
					Gross						Net			Gross					Net
		Amortization			carrying			Accumulated			carrying			carrying		Accumulated			carrying
		period			amount			amortization			amount			amount		amortization			amount
	Developed technology		4.0 years		$	12,447		$	(4,579	)	$	7,868		$	12,447	$	(2,265	)	$	10,182
	Business relationships		5.5 years			7,817			(3,460	)		4,357			7,817		(2,513	)		5,304
	Other intangible assets		6.4 years			6,979			(3,059	)		3,920			6,979		(2,486	)		4,493
	Total				$	27,243		$	(11,098	)	$	16,145		$	27,243	$	(7,264	)	$	19,979

Fair_Value_of_Financial_Instru1

Fair Value of Financial Instruments (Tables)	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Fair Value Hierarchy for its Financial Assets and Liabilities	'
	The following table represents the Company’s fair value hierarchy for its financial assets and liabilities (in thousands):
		September 30, 2013
		Fair Value			Level I			Level II		Level III
	Cash and cash equivalents:
	Money market funds	$	6,582		$	6,582		$	—	$	—
	Total financial assets	$	6,582		$	6,582		$	—	$	—
	Liabilities:
	Acquisition related contingent consideration	$	3,970		$	—		$	—	$	3,970
	Total financial liabilities	$	3,970		$	—		$	—	$	3,970
		December 31, 2012
		Fair Value			Level I			Level II		Level III
	Cash and cash equivalents:
	Money market funds	$	14,594		$	14,594		$	—	$	—
	Total financial assets	$	14,594		$	14,594		$	—	$	—
	Liabilities:
	Acquisition related contingent consideration	$	8,882		$	—		$	—	$	8,882
	Total financial liabilities	$	8,882		$	—		$	—	$	8,882
Change in Contingent Consideration Liability Measured at Fair Value on Recurring Basis	'
	The change in the contingent consideration liability, which is a Level 3 liability measured at fair value on a recurring basis, is summarized as follows during the three and nine months ended September 30, 2013 (in thousands):
		Three Months Ended			Nine Months Ended
		September 30, 2013			September 30, 2013
	Fair value — beginning of period	$	4,093		$	8,882
	Payment of contingent consideration during the period		—			(2,451	)
	Change in fair value		(123	)		(2,461	)
	Fair value — end of period	$	3,970		$	3,970

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	9 Months Ended
	Sep. 30, 2013
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'
Stock Option Activity Related to Shares of Common Stock	'
	The following table summarizes stock option activity related to shares of common stock (in thousands, except the weighted average exercise price):
		Number of Stock			Weighted-Average			Weighted-Average			Aggregate intrinsic
		Options			Exercise Price			Remaining			value
		Outstanding						Contractual Life
								(Years)
	Outstanding — December 31, 2012		3,483		$	12.22			4.95		$	955
	Granted		380			6.33
	Exercised		(35	)		1.68
	Forfeited		(822	)		13.35
	Outstanding — September 30, 2013		3,006			11.29			4.7			1,017
	Vested and expected to vest — September 30, 2013		1,956			11.17			4.1			929
	Vested — September 30, 2013		1,538			11.51			3.56			880
Fair Value of Option Awards	'
	The fair value of the option awards was calculated using the Black-Scholes option valuation model with the following assumptions:
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Expected term (in years)		4.5			4.6			4.5			4.7
	Risk-free interest rate		1.2	%		0.6	%		0.9	%		0.8	%
	Expected volatility		53	%		60	%		56	%		60	%
	Expected dividend rate		0	%		0	%		0	%		0	%
Restricted Stock Award and Restricted Stock Unit Activity	'
	Restricted stock award and restricted stock unit activity for the nine months ended September 30, 2013 is summarized as follows (unit numbers in thousands):
		Number of Units			Weighted Average
		Outstanding			Grant Date Fair
					Value Per Unit
	Awarded and unvested at December 31, 2012		—		$	—
	Granted		92			6.12
	Vested		(13	)		6.56
	Awarded and unvested at September 30, 2013		79		$	6.09
Cost of Net Revenues and Operating Expenses Include Stock-Based Compensation	'
	Cost of net revenues and operating expenses include stock-based compensation as follows (in thousands):
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Cost of net revenues	$	48		$	60		$	168		$	174
	Sales and marketing		122			115			342			423
	Technology and development		58			53			178			170
	General and administrative		737			761			2,270			2,295
	Total stock-based compensation expense	$	965		$	989		$	2,958		$	3,062

Net_Income_Loss_per_Share_of_C1

Net Income (Loss) per Share of Common Stock (Tables)	9 Months Ended
	Sep. 30, 2013
Earnings Per Share [Abstract]	'
Basic and Diluted Net Loss Per Share of Common Stock	'
	The following table sets forth the computation of the Company’s basic and diluted net loss per share of common stock (in thousands, except for per share amounts):
		Three Months Ended						Nine Months Ended
		September 30,						September 30,
		2013			2012			2013			2012
	Net loss	$	(3,118	)	$	(2,383	)	$	(8,818	)	$	(3,187	)
	Shares used in computing net loss per share of common stock, basic and diluted		17,153			17,095			17,134			14,319
	Net loss per share of common stock, basic and diluted	$	(0.18	)	$	(0.14	)	$	(0.51	)	$	(0.22	)

Pro_Forma_Results_of_Acquisiti1

Pro Forma Results of Acquisition of Logo'd Softwear, Inc. (Tables)	9 Months Ended
	Sep. 30, 2013
Business Combinations [Abstract]	'
Schedule of Pro Forma Results of Acquisition	'
	The following table presents unaudited pro forma results of operations for the three and nine months ended September 30, 2012 as if the aforementioned acquisition of Logo’d Softwear, Inc. had occurred as of January 1, 2012. The Company prepared the pro forma financial information for the combined entities for comparative purposes only, and it is not indicative of what actual results would have been if the acquisition had taken place at January 1, 2012, or of future results.
		Three Months			Nine Months
		Ended			Ended
		September 30,			September 30,
		2012			2012
	Revenues	$	43,558		$	133,294
	Net loss	$	(2,383	)	$	(2,900	)
	Net loss per share:
	Basic and diluted	$	(0.14	)	$	(0.20	)

Segment_Information_Tables

Segment Information (Tables)	9 Months Ended
	Sep. 30, 2013
Segment Reporting [Abstract]	'
Revenues Information	'
	The Company’s revenues by geographic region, based on the location to where the product was shipped, are summarized as follows (in thousands):
		Three Months Ended				Nine Months Ended
		September 30,				September 30,
		2013		2012		2013		2012
	United States	$	45,086	$	39,143	$	140,001	$	116,762
	International		5,357		4,415		15,352		13,775
	Total	$	50,443	$	43,558	$	155,353	$	130,537

Business_and_Summary_of_Signif2

Business and Summary of Significant Accounting Policies - Additional Information (Detail) (USD $)	3 Months Ended		9 Months Ended				1 Months Ended		1 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Sep. 30, 2013	Apr. 30, 2012	Apr. 03, 2012	Apr. 03, 2012
						Revision [Member]	IPO [Member]	IPO [Member]	Common stock [Member]
									IPO [Member]
Subsidiary or Equity Method Investee [Line Items]	'	'	'	'	'	'	'	'	'
Date of incorporation	'	'	18-Oct-99	'	'	'	'	'	'
Date of reincorporation	'	'	19-Jan-05	'	'	'	'	'	'
Common stock issued	17,162,000	'	17,162,000	'	17,114,000	'	'	2,500,000	'
Proceeds from issuance of common stock	'	'	'	'	'	'	$44,200,000	'	'
Offering costs related to initial public offering	'	'	'	'	'	'	4,600,000	'	'
Additional common stock sold by existing stockholders	'	'	'	'	'	'	2,000,000	'	'
Number of shares of common stock issued upon conversion of preferred stock	'	'	'	'	'	'	'	'	5,534,963
Carrying value reclassified to common stock	'	'	'	22,811,000	'	'	22,800,000	'	'
Recognized breakage revenue	1,000,000	1,600,000	3,300,000	3,700,000	'	'	'	'	'
Sales commission	300,000	600,000	1,100,000	1,300,000	'	'	'	'	'
Operating income	700,000	1,000,000	2,200,000	2,400,000	'	'	'	'	'
Associated deferred costs for breakage revenue	0	0	0	0	'	'	'	'	'
Breakage revenue for voucher promotions and gift certificate programs	0	100,000	200,000	700,000	'	'	'	'	'
Increase in long term deferred tax assets	5,971,000	'	5,971,000	'	4,417,000	800,000	'	'	'
Decrease in goodwill	$39,448,000	'	$39,448,000	'	$40,231,000	$800,000	'	'	'

Balance_Sheet_Items_Property_a

Balance Sheet Items - Property and Equipment, Net (Detail) (USD $)	Sep. 30, 2013	Dec. 31, 2012
In Thousands, unless otherwise specified
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	$59,741	$53,733
Less: accumulated depreciation and amortization	-38,621	-33,841
Property and equipment, net	21,120	19,892
Building [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	3,782	3,782
Office furniture and computer equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	13,863	13,697
Computer software [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	2,602	2,370
Internal use software and website development [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	13,685	9,336
Production Equipment [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	21,099	21,598
Leasehold improvements [Member]	'	'
Property, Plant and Equipment [Line Items]	'	'
Total property and equipment	$4,710	$2,950

Balance_Sheet_Items_Accrued_Li

Balance Sheet Items - Accrued Liabilities (Detail) (USD $)	Sep. 30, 2013	Jun. 30, 2013	Dec. 31, 2012	Sep. 30, 2012	Jun. 30, 2012	Dec. 31, 2011
In Thousands, unless otherwise specified
Payables And Accruals [Abstract]	'	'	'	'	'	'
Acquisition-related costs	$3,831	'	$1,094	'	'	'
Contingent consideration, short-term portion	2,906	'	5,896	'	'	'
Payroll and employee related expense	2,677	'	3,672	'	'	'
Other accrued liabilities	2,125	'	2,361	'	'	'
Production costs	1,389	'	1,586	'	'	'
Professional services	469	'	1,427	'	'	'
Royalties-minimum guarantee	342	'	94	'	'	'
Unclaimed royalty payments	281	'	281	'	'	'
Accrued advertising	180	'	897	'	'	'
Allowance for sales returns and chargebacks	167	173	453	350	334	455
Accrued liabilities	$14,367	'	$17,761	'	'	'

Balance_Sheet_Items_Allowances

Balance Sheet Items - Allowances for Sales Returns and Chargebacks (Detail) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Valuation And Qualifying Accounts [Abstract]	'	'	'	'
Balance, beginning of period	$173	$334	$453	$455
Add: provision	1,194	908	3,393	2,776
Less: deductions and other Adjustments	-1,200	-892	-3,679	-2,881
Balance, end of period	$167	$350	$167	$350

Balance_Sheet_Items_Component_

Balance Sheet Items - Component of Intangible Assets (Detail) (USD $)	9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012
Finite-Lived Intangible Assets [Line Items]	'	'
Gross carrying amount	$27,243	$27,243
Accumulated amortization	-11,098	-7,264
Net carrying amount	16,145	19,979
Developed technology [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Amortization period	'4 years	'
Gross carrying amount	12,447	12,447
Accumulated amortization	-4,579	-2,265
Net carrying amount	7,868	10,182
Business relationships [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Amortization period	'5 years 6 months	'
Gross carrying amount	7,817	7,817
Accumulated amortization	-3,460	-2,513
Net carrying amount	4,357	5,304
Other intangible assets [Member]	'	'
Finite-Lived Intangible Assets [Line Items]	'	'
Amortization period	'6 years 4 months 24 days	'
Gross carrying amount	6,979	6,979
Accumulated amortization	-3,059	-2,486
Net carrying amount	$3,920	$4,493

Fair_Value_of_Financial_Instru2

Fair Value of Financial Instruments - Fair Value Hierarchy for Financial Assets and Liabilities (Detail) (USD $)	Sep. 30, 2013	Dec. 31, 2012
In Thousands, unless otherwise specified
Cash and cash equivalents:	'	'
Total financial assets	$6,582	$14,594
Liabilities:	'	'
Total financial liabilities	3,970	8,882
Acquisition related contingent consideration [Member]	'	'
Liabilities:	'	'
Total financial liabilities	3,970	8,882
Money market funds [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	6,582	14,594
Level I [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	6,582	14,594
Liabilities:	'	'
Total financial liabilities	'	'
Level I [Member] | Acquisition related contingent consideration [Member]	'	'
Liabilities:	'	'
Total financial liabilities	'	'
Level I [Member] | Money market funds [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	6,582	14,594
Level II [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	'	'
Liabilities:	'	'
Total financial liabilities	'	'
Level II [Member] | Acquisition related contingent consideration [Member]	'	'
Liabilities:	'	'
Total financial liabilities	'	'
Level II [Member] | Money market funds [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	'	'
Level III [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	'	'
Liabilities:	'	'
Total financial liabilities	3,970	8,882
Level III [Member] | Acquisition related contingent consideration [Member]	'	'
Liabilities:	'	'
Total financial liabilities	3,970	8,882
Level III [Member] | Money market funds [Member]	'	'
Cash and cash equivalents:	'	'
Total financial assets	'	'

Fair_Value_of_Financial_Instru3

Fair Value of Financial Instruments - Additional Information (Detail) (USD $)	Sep. 30, 2013	Dec. 31, 2012	Jun. 30, 2013
			EZ Prints [Member]
Business Acquisition, Contingent Consideration [Line Items]	'	'	'
Contingent consideration amount included in purchase price allocation	$19,800,000	'	'
Estimated fair value of the performance-based contingent consideration	4,000,000	8,900,000	'
Contingent liability reflected as a current liability	2,906,000	5,896,000	'
Contingent liability reflected as a non-current liability	1,100,000	'	'
Maximum earn-out consideration	'	'	1,000,000
Reduction to the fair value of the contingent consideration liability	'	'	2,600,000
Revised earn-out consideration	'	'	$100,000

Fair_Value_of_Financial_Instru4

Fair Value of Financial Instruments - Change in Contingent Consideration Liability Measured at Fair Value on Recurring Basis (Detail) (USD $)	3 Months Ended	9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2013	Sep. 30, 2012
Fair Value Disclosures [Abstract]	'	'	'
Fair value - beginning of period	$4,093	$8,882	'
Payment of contingent consideration during the period	'	-2,451	'
Change in fair value	-123	-2,461	575
Fair value - end of period	$3,970	$3,970	'

Line_of_Credit_Additional_Info

Line of Credit - Additional Information (Detail) (USD $)	Dec. 31, 2012	Dec. 31, 2012	Dec. 31, 2012	Sep. 30, 2013	Mar. 31, 2013	Mar. 31, 2013	Mar. 31, 2013
In Millions, unless otherwise specified	Term Credit Facility [Member]	Revolving Credit Facility [Member]	Non-Formula Borrowing Tranche [Member]	Revolving Credit Facility Expiring March 2015 [Member]	Revolving Credit Facility Expiring March 2015 [Member]	Revolving Credit Facility Expiring March 2015 [Member]	Revolving Credit Facility Expiring March 2015 [Member]
						London Inter Bank Offer Rate [Member]	Prime Rate [Member]
Line of Credit Facility [Line Items]	'	'	'	'	'	'	'
Line of credit facility, maximum credit availability	$2	$3.50	$0.50	'	$5	'	'
Draws against the facility	$0	$0.90	'	$0	'	'	'
Interest rate added to the reference rate	'	'	'	'	'	1.75%	0.75%

StockBased_Compensation_Additi

Stock-Based Compensation - Additional Information (Detail)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'	'	'	'
Dividend yield rate	0.00%	0.00%	0.00%	0.00%

StockBased_Compensation_Stock_

Stock-Based Compensation - Stock Option Activity Related to Shares of Common Stock (Detail) (USD $)	9 Months Ended	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 30, 2013	Dec. 31, 2012
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'	'
Number of Stock Options Outstanding, Outstanding, Beginning Balance	3,483	'
Number of Stock Options Outstanding, Granted	380	'
Number of Stock Options Outstanding, Exercised	-35	'
Number of Stock Options Outstanding, Forfeited	-822	'
Number of Stock Options Outstanding, Outstanding, Ending Balance	3,006	3,483
Number of Stock Options Outstanding, Vested and Expected to Vest, Ending Balance	1,956	'
Number of Stock Options Outstanding, Vested, Ending Balance	1,538	'
Weighted-Average Exercise Price, Outstanding, Beginning Balance	$12.22	'
Weighted-Average Exercise Price, Granted	$6.33	'
Weighted-Average Exercise Price, Exercised	$1.68	'
Weighted-Average Exercise Price, Forfeited	$13.35	'
Weighted-Average Exercise Price, Outstanding, Ending Balance	$11.29	$12.22
Weighted-Average Exercise Price, Vested and Expected to Vest, Ending Balance	$11.17	'
Weighted-Average Exercise Price, Vested	$11.51	'
Weighted-Average Remaining Contractual Life (Years), Outstanding	'4 years 8 months 12 days	'4 years 11 months 12 days
Weighted-Average Remaining Contractual Life (Years), Vested and Expected to Vest	'4 years 1 month 6 days	'
Weighted-Average Remaining Contractual Life (Years), Vested	'3 years 6 months 22 days	'
Aggregate Intrinsic Value, Outstanding, Beginning Balance	$955	'
Aggregate Intrinsic Value, Outstanding, Ending Balance	1,017	955
Aggregate Intrinsic Value, Vested and Expected to Vest, Ending Balance	929	'
Aggregate Intrinsic Value, Vested, Ending Balance	$880	'

StockBased_Compensation_Fair_V

Stock-Based Compensation - Fair Value of Option Awards (Detail)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'	'	'	'
Expected term (in years)	'4 years 6 months	'4 years 7 months 6 days	'4 years 6 months	'4 years 8 months 12 days
Risk-free interest rate	1.20%	0.60%	0.90%	0.80%
Expected volatility	53.00%	60.00%	56.00%	60.00%
Expected dividend rate	0.00%	0.00%	0.00%	0.00%

StockBased_Compensation_Restri

Stock-Based Compensation - Restricted Stock Award and Restricted Stock Unit Activity (Detail) (USD $)	9 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 30, 2013
Disclosure Of Compensation Related Costs Sharebased Payments [Abstract]	'
Beginning Balance, Awarded and unvested, Number of units outstanding	'
Granted, Number of units outstanding	92
Vested, Number of units outstanding	-13
Ending Balance, Awarded and unvested, Number of units outstanding	79
Beginning Balance, Awarded and unvested, Weighted average grant date fair value per unit	'
Granted, Weighted average grant date fair value per unit	$6.12
Vested, Weighted average grant date fair value per unit	$6.56
Ending Balance, Awarded and unvested, Weighted average grant date fair value per unit	$6.09

StockBased_Compensation_Cost_o

Stock-Based Compensation - Cost of Net Revenues and Operating Expenses Include Stock-Based Compensation (Detail) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Total stock-based compensation expense	$965	$989	$2,958	$3,062
Cost of net revenues [Member]	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Total stock-based compensation expense	48	60	168	174
Sales and marketing [Member]	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Total stock-based compensation expense	122	115	342	423
Technology and development [Member]	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Total stock-based compensation expense	58	53	178	170
General and administrative [Member]	'	'	'	'
Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Line Items]	'	'	'	'
Total stock-based compensation expense	$737	$761	$2,270	$2,295

Net_Income_Loss_per_Share_of_C2

Net Income (Loss) per Share of Common Stock - Basic and Diluted Net Loss Per Share of Common Stock (Detail) (USD $)	3 Months Ended		9 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Earnings Per Share [Abstract]	'	'	'	'
Net loss	($3,118)	($2,383)	($8,818)	($3,187)
Shares used in computing net loss per share of common stock, basic and diluted	17,153	17,095	17,134	14,319
Net loss per share of common stock, basic and diluted	($0.18)	($0.14)	($0.51)	($0.22)

Pro_Forma_Results_of_Acquisiti2

Pro Forma Results of Acquisition of Logo'd Softwear, Inc. - Schedule of Pro Forma Results of Acquisition (Detail) (USD $)	3 Months Ended	9 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Sep. 30, 2012	Sep. 30, 2012
Business Combinations [Abstract]	'	'
Revenues	$43,558	$133,294
Net loss	($2,383)	($2,900)
Net loss per share:	'	'
Basic and diluted	($0.14)	($0.20)

Segment_Information_Additional

Segment Information - Additional Information (Detail)	9 Months Ended
	Sep. 30, 2013
	Segment
	Segment_Manager
	Entity
Segment Reporting [Abstract]	'
Number of business activity	1
Number of segment managers	0
Number of reportable segment	1

Segment_Information_Revenues_I

Segment Information - Revenues Information (Detail) (USD $)	3 Months Ended		9 Months Ended
In Thousands, unless otherwise specified	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Segment Reporting Information [Line Items]	'	'	'	'
Total	$50,443	$43,558	$155,353	$130,537
United States [Member]	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Total	45,086	39,143	140,001	116,762
International [Member]	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Total	$5,357	$4,415	$15,352	$13,775