Principal Financial (PFG) 8-K Regulation FD Disclosure

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
_______________________
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report:April 19, 2011
(Date of earliest event reported)
PRINCIPAL FINANCIAL GROUP, INC.
(Exact name of registrant as specified in its charter)
	Delaware	1-16725                           42-1520346
	(State or other jurisdiction	(Commission file number)            (I.R.S. Employer
	of incorporation)	Identification Number)
711 High Street, Des Moines, Iowa 50392
(Address of principal executive offices)
(515) 247-5111
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the
registrant under any of the following provisions:
[     ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
[     ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
[     ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
	240.14d-2(b))
[     ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR
	240.13e-4(c))
	_______________________

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Item 7.01	Regulation FD Disclosure
This report is filed quarterly to disclose assets under management (“AUM”) by asset manager,
prior to the availability of Principal Financial Group, Inc's (the "Company") quarterly earnings
release. The amounts presented herein will be consistent with the format of AUM by asset manager
and presented again in such format within the Company's financial supplement for the quarter
ended March 31, 2011 when that document is posted to the Company's investor relations web site
on or about May2, 2011. AUM may include assets managed directly and pursuant to dual
employment agreements among affiliated companies.
As of March 31, 2011, the assets under management by asset manager were $222.9 billion for
Principal Global Investors and $46.1 billion for Principal International.
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused
this report to be signed on its behalf by the undersigned thereunto duly authorized.
PRINCIPAL FINANCIAL GROUP, INC.
By:        /s/ John Egan
Name:  John Egan
Title:    Vice President – Investor Relations
Date: April 19, 2011