Digital Brand Media & Marketing (DBMM) 10-K/A 24 Sep 14 2013 FY Annual report (amended) Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Aug. 31, 2013	Feb. 28, 2013
Document and Entity Information:	'	'
Entity Registrant Name	'Digital Brand Media & Marketing Group, Inc.	'
Document Type	'10-K	'
Document Period End Date	31-Aug-13	'
Amendment Flag	'true	'
Entity Central Index Key	'0001127475	'
Current Fiscal Year End Date	'--08-31	'
Entity Common Stock, Shares Outstanding	199,819,885	'
Entity Public Float	'	$6,993,696
Entity Filer Category	'Smaller Reporting Company	'
Entity Current Reporting Status	'No	'
Entity Voluntary Filers	'No	'
Entity Well-known Seasoned Issuer	'No	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'FY	'
Amendment Description	'Add audited Statements and XBRL files	'

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Aug. 31, 2013	Aug. 31, 2012
CURRENT ASSETS:	'	'
Cash	$18,015	$78,131
Accounts receivable	35,520	56,365
Prepaid expenses and other current assets	6,357	5,079
TOTAL CURRENT ASSETS	59,892	139,575
Property and equipment - net	1,915	4,287
TOTAL ASSETS	61,807	143,862
CURRENT LIABILITIES:	'	'
Accounts payable and accrued expenses	372,737	294,138
Bank overdraft	23,150	'
Accrued salaries	737,849	665,591
Loan payable	492,000	269,500
Derivative liability	151,329	112,828
Convertible debentures	341,588	250,642
TOTAL CURRENT LIABILITIES	2,118,653	1,592,699
STOCKHOLDERS' EQUITY (DEFICIT)	'	'
Preferred Stock, Series 1	993	955
Preferred Stock, Series 2	'	2,000
Common Stock	38,069	7,500
Additional paid-in capital	8,739,662	8,698,712
Accumulated comprehensive loss	-4,452	-3,441
Accumulated deficit	-10,831,118	-10,154,563
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	-2,056,846	-1,448,837
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$61,807	$143,862

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $) (USD $)	Aug. 31, 2013	Aug. 31, 2012
Balance Sheet (Parenthetical)	'	'
Property and equipment, net	$1,915	$4,287
Convertible debentures	341,588	250,642
Common Stock, par value	$0.00	$0.00
Common Stock, authorized	1,000,000,000	750,000,000
Common Stock, issued	38,069,488	7,500,000
Common Stock, outstanding	38,069,488	7,500,000
Preferred Stock, par value	$0.00	$0.00
Preferred Stock, authorized	4,000,000	4,000,000
Preferred 1 Stock, par value	$0.00	$0.00
Preferred 1 Stock, designated	2,000,000	2,000,000
Preferred 1 Stock, issued	993,407	955,888
Preferred 1 Stock, outstanding	993,407	955,888
Preferred 2 Stock, par value	$0.00	$0.00
Preferred 2 Stock, designated	2,000,000	2,000,000
Preferred 2 Stock, issued	0	2,000,000
Preferred 2 Stock, outstanding	0	2,000,000

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	12 Months Ended
	Aug. 31, 2013	Aug. 31, 2012
Income Statement	'	'
SALES	$408,505	$457,814
COST OF SALES	234,369	288,292
GROSS PROFIT	174,136	169,522
General and administrative	211,462	241,640
Compensation expense	311,160	204,610
Legal and professional fees	55,748	515,408
Amortization and depreciation	2,840	2,293
TOTAL OPERATING EXPENSES	581,210	963,951
OPERATING INCOME (LOSS)	-407,074	-794,429
INTEREST EXPENSE	105,166	40,873
Amortization of Debt Discount	177,535	263,585
(GAIN) LOSS ON FOREIGN CURRENCY TRANSLATION	'	-662
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	-50,499	-51,370
(GAIN) LOSS ON SETTLEMENT OF DEBT	-37,279	'
OTHER INTEREST - MODIFICATION EXPENSE	'	172,694
TOTAL OTHER (INCOME) EXPENSE	269,481	425,120
NET INCOME (LOSS)	-676,555	-1,219,549
Foreign exchange translation expense	1,011	1,393
COMPREHENSIVE INCOME (LOSS)	($677,566)	($1,220,942)
BASIC AND DILUTED - LOSS PER SHARE	($0.04)	($0.28)
Basic and Diluted	18,544,305	4,617,423

STATEMENTS_OF_STOCKHOLDERS_EQU

STATEMENTS OF STOCKHOLDERS' EQUITY (USD $)	Series 1 Preferred Stock	Series 2 Preferred Stock	Common Stock	Additional Paid In Capital	Deficit	Other Comprehensive Loss	Total
Stockholders Equity at Aug. 31, 2011	$264	'	$1,977	$7,275,786	($8,935,014)	($2,048)	$1,659,035
Shares issued at Aug. 31, 2011	263,772	'	1,976,903	'	'	'	'
Stock issued in connection with conversion of debentures - value	'	'	3,798	246,702	'	'	250,500
Stock issued in connection with conversion of debentures - shares	'	'	3,797,719	'	'	'	'
Conversion of accrued interest - value	'	'	119	8,001	'	'	8,120
Conversion of accrued interest - shares	'	'	119,234	'	'	'	'
Shares issued for services - value	'	'	65	58,435	'	'	58,500
Shares issued for services - shares	'	'	65,000	'	'	'	'
Shares issued for payment of loan payable - value	'	'	1,489	227,010	'	'	228,499
Shares issued for payment of loan payable - shares	'	'	1,489,375	'	'	'	'
Beneficial conversion	'	'	'	136,561	'	'	136,561
Preferred Shares issued for conversion of accrued salary - value	268	'	'	228,661	'	'	228,929
Preferred Shares issued for conversion of accrued salary - shares	268,367	'	'	'	'	'	'
Preferred Shares issued for compensation - value	521	2,000	'	249,816	'	'	252,337
Preferred Shares issued for compensation - shares	521,345	2,000,000	'	'	'	'	'
Shares issued in connection with conversion of preferred shares - value	-98	'	52	46	'	'	'
Shares issued in connection with conversion of preferred shares - shares	-97,596	'	51,769	'	'	'	'
Interest related to modification of conversion price of convertible debt	'	'	'	172,694	'	'	172,694
Debt contributed to capital	'	'	'	95,000	'	'	95,000
Other comprehensive income (loss)	'	'	'	'	'	-1,393	-1,393
Net loss for the period	'	'	'	'	-1,219,549	'	-1,219,549
Stockholders Equity at Aug. 31, 2012	955	2,000	7,500	8,698,712	-10,154,563	-3,441	-1,448,837
Shares issued at Aug. 31, 2012	955,888	2,000,000	7,500,000	'	'	'	'
Stock issued in connection with conversion of debentures - value	'	'	2,028	64,994	'	'	67,022
Stock issued in connection with conversion of debentures - shares	'	'	2,027,975	'	'	'	'
Shares issued for services - value	534	'	'	106,626	'	'	107,160
Shares issued for services - shares	533,637	'	'	'	'	'	'
Shares issued for payment of accounts payable and services - value	42	'	'	2,631	'	'	2,673
Shares issued for payment of accounts payable and services - shares	41,995	'	'	'	'	'	'
Beneficial conversion	'	'	'	112,500	'	'	112,500
Shares cancelled - value	'	-2,000	'	-217,798	'	'	-219,798
Shares cancelled - shares	'	-2,000,000	'	'	'	'	'
Shares issued in connection with conversion of preferred shares - value	-538	'	28,541	-28,003	'	'	'
Shares issued in connection with conversion of preferred shares - shares	-538,113	'	28,541,514	'	'	'	'
Other comprehensive income (loss)	'	'	'	'	'	-1,011	-1,011
Net loss for the period	'	'	'	'	-676,555	'	-676,555
Stockholders Equity at Aug. 31, 2013	$993	'	$38,069	$8,739,662	($10,831,118)	($4,452)	($2,056,846)
Shares issued at Aug. 31, 2013	993,407	'	38,069,489	'	'	'	'

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	12 Months Ended
	Aug. 31, 2013	Aug. 31, 2012
Statement of Cash Flows	'	'
Net loss	($676,555)	($1,219,549)
Fair value of preferred shares issued for compensation	'	252,337
Fair value of shares issued for services	107,160	58,500
Fair value of shares issued for interest	'	8,120
Depreciation	2,840	2,293
Amortization of debt discount	177,535	263,585
Change in fair value fo derivative liability	-50,499	-51,370
Additional compensation for debt restructuring	77,430	'
Preferred shares cancelled	-219,798	'
(Gain) loss on settlement of debt	37,279	'
Bad debt expense (recovery)	7,207	-24,816
Interest related to modification of conversion price of debt	'	172,694
Conversion of accrued salaries into preferred stock	2,673	228,929
Accounts receivable	13,638	9,088
Prepaid expenses and other current assets	-1,278	-2,396
Accrued compensation	69,585	-85,681
Accounts payable and accrued expenses	78,599	1,266
Net cash used in operating activities	-374,184	-488,814
Purchase of fixed assets	-611	-2,304
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	-611	-2,304
Bank overdraft	23,150	'
Proceeds from convertible notes payable	177,500	248,156
Proceeds from loans payable	129,500	235,500
Payments made for loans payable	-55,000	-10,000
Payments made for convertible notes payable	'	-29,625
Capital contribution	'	64,500
NET CASH PROVIDED BY FINANCING ACTIVITIES	275,150	508,531
NET INCREASE (DECREASE) IN CASH	-159,028	17,413
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	-1,011	-1,393
CASH - BEGINNING OF PERIOD	78,131	62,111
CASH - END OF PERIOD	18,015	78,131
Cash paid for interest	8,000	-13,659
Debt contributed to capital	'	30,500
Restructuring of convertible debt	110,000	'
Assignment of officer salary to loan holder	'	150,000
Assignment of loan payable to loan holder	44,000	100,000
Stock issued in connection with conversion of debentures	67,022	250,500
Conversion of loans payable into common stock	0	228,500
Conversion of interest expense into convertible notes payable	'	10,667
Debt discount associated with derivative liability	89,000	164,198
Debt discount associated with convertible debt	112,500	136,560
Conversion of Series 1 preferred stock into common stock	$538	$98

Nature_of_Business_and_History

Nature of Business and History of The Company	12 Months Ended
	Aug. 31, 2013
Notes	'
Nature of Business and History of The Company	'
	Nature of Business and History of the Company
	Digital Brand Media & Marketing Group, Inc. (f/k/a RTG Ventures, Inc.) is an OTC:Pink listed company. The Company was organized under the laws of the State of Florida on September 29, 1998.
	Subsequent to the close of the fiscal year 2011 following substantial investment, the Company conducted a structural review of its total product and services offering. The review was carried out by the Board of Directors. The result was to bring technology development being outsourced directly into the Company to steward on a daily basis and any activities which were not revenue generating in the near term were eliminated.
	As a further result of the review, the Company has also agreed to strategically focus on developing the business of its wholly owned and revenue generating online marketing services company, Stylar Ltd. dba Digital Clarity. With deep DNA in its operating market, blending the services of an experienced professional workforce leveraging a technology offering would position the company in a strong, forward looking structure. Digital Clarity operates in the growing area of digital marketing that helps companies make the most the digital economy focusing on areas such as Search Engine Marketing (Google, Yahoo! & Bing), Social Media (Twitter, Facebook & LinkedIn) and Internet Strategy Planning including Design, Analytics and Mobile Marketing.
	Effective June 11, 2012, the Company entered into an agreement with BrandEntertain. BrandEntertain is a partnership and there were certain issues with partnership financials which suggested the business combination be construed as a collaboration/cooperative venture, rather than an acquisition.  Upon analysis, on June 11, 2013, the agreement was rescinded.
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. filed a Certificate of Amendment to its Articles of Incorporation to change its name from “RTG Ventures, Inc.” to “Digital Brand Media & Marketing Group, Inc.” In connection with the name change, the Company’s trading symbol changed from “RTGV” to “DBMM” (the “Symbol Change”). The Amendment was effective as of March 20, 2013. The Name Change and Symbol Change have been reflected in the Company’s ticker symbol as of April 8, 2013.
	Also on March 5, 2013, Digital Brand Media & Marketing Group, Inc. received approval from the Financial Industry Regulatory Authority (FINRA) for its 100 to 1 reverse stock split. All reference to Common Stock shares and per share amounts have been retroactively restated to effect the reverse stock split as if the transaction had taken place as of the beginning of the earliest period presented.
	A summary of the business is: DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team. Therefore DBMM Group is a blend of data, strategy and creative execution.

Going_Concern

Going Concern	12 Months Ended
	Aug. 31, 2013
Notes	'
Going Concern	'
	Going Concern
	The accompanying consolidated financial statements have been prepared on a going concern basis. The Company has an accumulated deficit of approximately $10,831,000 and a negative working capital at August 31, 2013 of approximately $2,057,000. The Company has incurred a net loss of approximately $678,000 for the year ended August 31, 2013. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, and to generate profitable operations in the future. Management plans to continue to provide for its capital requirements by seeking long term financing which may be in the form of additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.
	These matters, among others, raise substantial doubt about the ability of the Company to continue as a going concern. These consolidated financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern.

Basis_of_Presentation

Basis of Presentation	12 Months Ended
	Aug. 31, 2013
Notes	'
Basis of Presentation	'
	Basis of Presentation
	The accompanying consolidated financial statements have been prepared, in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”).

Basis_of_Consolidation

Basis of Consolidation	12 Months Ended
	Aug. 31, 2013
Notes	'
Basis of Consolidation	'
	Principles of Consolidation
	The accompanying consolidated financial statements include the accounts of the Company and its wholly owned subsidiary RTG Ventures (Europe) Ltd., which is the sole shareholder of Stylar Ltd. All intercompany transactions have been eliminated in consolidation.

Cash_and_Cash_Equivalents

Cash and Cash Equivalents	12 Months Ended
	Aug. 31, 2013
Notes	'
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	Cash and cash equivalents consist primarily of cash in banks. The Company considers cash equivalents to include all highly liquid investments with original maturities of three months or less to be cash equivalents.

Accounts_Receivable_and_Allowa

Accounts Receivable and Allowance For Doubtful Accounts	12 Months Ended
	Aug. 31, 2013
Notes	'
Accounts Receivable and Allowance For Doubtful Accounts	'
	Accounts Receivable and Allowance for Doubtful Accounts
	Accounts receivable are recorded at the invoiced amount and do not bear interest. Accounts receivable are presented net of allowance for doubtful accounts.
	The Company has a policy of reserving for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote. At August 31, 2013 and 2012, the Company recognized $7,207 and $0 as allowance for doubtful accounts, respectively.

Revenue_Recognition

Revenue Recognition	12 Months Ended
	Aug. 31, 2013
Notes	'
Revenue Recognition	'
	Revenue Recognition
	The Company follows the guidance of ASC Topic 605, formerly, SAB 104 for revenue recognition. In general, the Company records revenue when persuasive evidence of an arrangement exists, services have been rendered, the sales price to the customer is fixed or determinable, and collectability is reasonably assured.
	Revenues from services are recognized when the services are performed, evidence of an arrangement exists, the fee is fixed and determinable and collectability is probable.

Use_of_Estimates

Use of Estimates	12 Months Ended
	Aug. 31, 2013
Notes	'
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.  Significant estimates include: collectability of accounts receivable and methods and useful lives for depreciation and amortization as well as certain assumptions in computation of derivative liabilities, such as terms and expected volatility.

Reclassifications

Reclassifications	12 Months Ended
	Aug. 31, 2013
Notes	'
Reclassifications	'
	Reclassifications
	Certain amounts in the prior period financial statements have been reclassified to conform with the current period presentation.

Income_Taxes

Income Taxes	12 Months Ended
	Aug. 31, 2013
Notes	'
Income Taxes	'
	Income Taxes
	The Company accounts for income taxes utilizing the liability method of accounting. Under the liability method, deferred taxes are determined based on differences between financial statement and tax bases of assets and liabilities at enacted tax rates in effect in years in which differences are expected to reverse. Valuation allowances are established, when necessary, to reduce deferred tax assets to amounts that are expected to be realized.
Income Taxes	'
	INCOME TAXES
	For the years ended August 31, 2013 and 2012, the benefit for income taxes differed from the amounts computed by applying the statutory federal income tax rate of 34 percent to loss before provision for income taxes. The reconciliation is as follows:
		Year Ended August 31,
		2013			2012
	Benefit computed at statutory rate		$			$
			-230,000			-415,000
	State tax (benefit), net of federal affect		-27,000			-49,000
	Permanent differences (primarily nondeductible compensation)		105,000			451,000
	Increase in valuation allowance		152,000			13,000
	Net income tax benefit		$                -			$            -
	The Company has net operating loss carry-forwards for income tax totaling purposes approximately $3.7 million at August 31, 2013 which expire at various times through 2033. A significant portion of these carry-forwards is subject to annual limitations due to "equity structure shifts" or "owner shifts" involving "five percent shareholders" (as defined in the Internal Revenue Code) which results in a more than fifty percent change in ownership.
	The net deferral asset is as follows:
		Year Ended August 31,
		2013		2012
	Tax benefit of net operating loss carry-forward	$  1,405,000		$   1,212,000
	Accrued officer compensation	280,000		253,000
	Compensation paid with options	-		68,000
	Valuation allowance	(1,685,000)		(1,533,000)
	Net deferred tax asset	$              -		$              -

Earnings_loss_Per_Common_Share

Earnings (loss) Per Common Share	12 Months Ended
	Aug. 31, 2013
Notes	'
Earnings (loss) Per Common Share	'
	Earnings (loss) per common share
	The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities have been excluded from the per share computations as of August 31, 2013 and 2012.  Anti-dilutive securities, which consists of shares issuable pursuant to convertible promissory notes, amounted to 60,607,503 and 13,074,879 at August 31, 2013 and 2012, respectively.

Derivative_Liabilities

Derivative Liabilities	12 Months Ended
	Aug. 31, 2013
Notes	'
Derivative Liabilities	'
	Derivative Liabilities
	The Company assessed the classification of its derivative financial instruments as of August 31, 2013 and 2012, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815.
	ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.
	During the years ended August 31, 2013 and 2012, the Company had notes payable outstanding in which the conversion rate was variable and undeterminable. Accordingly, the Company has recognized a derivative liability in connection with such instruments. The Company uses judgment in determining the fair value of derivative liabilities at the date of issuance at every balance sheet thereafter and in determining which valuation is most appropriate for the instrument (e.g., Black Scholes), the expected volatility, the implied risk free interest rate, as well as the expected dividend rate.
	Convertible Instruments
	The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “Accounting for Derivative Instruments and Hedging Activities”.
	Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.  Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “The Meaning of “Conventional Convertible Debt Instrument”.
	The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when “Accounting for Convertible Securities with Beneficial Conversion Features,” as those professional standards pertain to “Certain Convertible Instruments.” Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.
	ASC 815-40 provides that, among other things, generally, if an event is not within the entity’s control could or require net cash settlement, then the contract shall be classified as an asset or a liability.

Fair_Value_of_Financial_Instru

Fair Value of Financial Instruments	12 Months Ended
	Aug. 31, 2013
Notes	'
Fair Value of Financial Instruments	'
	Fair Value of Financial Instruments
	Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
	ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
	Level 1:	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
	Level 2:	Observable market-based inputs or unobservable inputs that are corroborated by market data
	Level 3:	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
	The Company did not have any Level 2 or Level 3 assets or liabilities as of August 31, 2013, with the exception of its convertible notes payable and derivative liability. The carrying amounts of these liabilities at August 31, 2013 approximate their respective fair value based on the Company’s incremental borrowing rate.
	Cash is considered to be highly liquid and easily tradable and therefore classified as Level 1 within our fair value hierarchy.
	In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.

Stock_Based_Compensation

Stock Based Compensation	12 Months Ended
	Aug. 31, 2013
Notes	'
Stock Based Compensation	'
	Stock Based Compensation
	We account for the grant of stock options and restricted stock awards to employees in accordance with ASC 718, “Compensation-Stock Compensation.” ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation.
	The Company accounts for non-employee share based awards in accordance with ASC Topic 505-50, Equity Based Payments to Non-Employees.  The Company estimates the fair value of stock options by using the Black-Scholes option pricing model.

Customer_Concentration

Customer Concentration	12 Months Ended
	Aug. 31, 2013
Notes	'
Customer Concentration	'
	Customer Concentration
	Three of the Company's customers accounted for approximately 17%, 14% and 12% respectively of its revenues during the year ending August 31, 2013 and three of the Company's customers accounted for approximately 18%, 17% and 12% respectively of its revenues during the year ending August 31, 2012.

Foreign_Currency_Translation

Foreign Currency Translation	12 Months Ended
	Aug. 31, 2013
Notes	'
Foreign Currency Translation	'
	Foreign Currency Translation
	Assets and liabilities of subsidiaries operating in foreign countries are translated into U.S. dollars using both the exchange rate in effect at the balance sheet date or historical rate, as applicable. Results of operations are translated using the average exchange rates prevailing throughout the year. The effects of exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are included in a separate component of stockholders’ equity (accumulated other comprehensive loss), while gains and losses resulting from foreign currency transactions are included in operations.
	The functional currency of the Company's foreign subsidiary is the British pound (GBP).  The conversion rate of the GBP was $1.55 and $1.58 at August 31, 2013 and 2012, respectively.  The average conversion rate of the GBP was $1.56 and $1.57 for fiscal 2013 and 2012, respectively.
	FOREIGN OPERATIONS
	As of August 31, 2013, all of our revenues and assets are associated with subsidiaries located in the United Kingdom. Assets at August 31, 2013 and revenues for fiscal 2013 were as follows:
		United States	Great Britain	Total
	Revenues	$            --	$      408,505	$  408,505
	Total revenues	$            --	$      408,505	$  408,505
	Identifiable assets at August 31,  2013	$            --	$        61,807	$    61,807
	As of August 31, 2012, all of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets at August 31, 2012 and revenues for fiscal 2012 were as follows:
		United States	Great Britain	Total
	Revenues	$            --	$    457,814	$  457,814
	Total revenues	$            --	$    457,814	$  457,814
	Identifiable assets at August 31,  2012	$    38,262	$    105,600	$  143,862

Recently_Issued_Accounting_Pro

Recently Issued Accounting Pronouncements	12 Months Ended
	Aug. 31, 2013
Notes	'
Recently Issued Accounting Pronouncements	'
	Recently Issued Accounting Pronouncements
	A variety of accounting standards have been issued or proposed by FASB that do not require adoption until a future date. We regularly review all new pronouncements that have been issued since the filing of our Form 10-K/A for the year ended August 31, 2013 to determine their impact, if any, on our financial statements. The Company does not expect the adoption of any of these standards to have a material impact once adopted.

Debt_Disclosures

Debt Disclosures	12 Months Ended
	Aug. 31, 2013
Notes	'
Debt Disclosures	'
	LOANS PAYABLE
		August 31,		August 31,
		2013		2012
	Loans payable	$	492,000	$	269,500
	During the year ended August 31, 2012, $30,500 of the loan payable was assumed by the Company's Executive Director, and $100,000 was assigned to a non-affiliated, third-party shareholder.  In addition this shareholder purchased $150,000 of debt that was owed to an officer of the Company and funded the Company $235,500. As of August 31, 2012, the Company has issued 1,489,375 common shares as a partial repayment of the debt amounting to $228,499 and made cash payments of $10,000. The balance remaining amounted to $269,500, which is payable to this shareholder, is due on demand and bears no interest.
	During the year ended August 31, 2013 a non-affiliated, third-party shareholder loaned the Company $134,500. The debt is due on demand and bears no interest. On January 8, 2013, the shareholder to whom the debt was assigned in the prior year restructured $44,000 of this into a convertible note. On April 30, 2013, the Company repaid $10,000 of principal and $2,000 of interest relating to the outstanding loans and on August 30, 2013, the Company repaid $20,000 of principal and $3,000 of interest relating to the outstanding loans. As of August 31, 2013, the balance due to this shareholder amounted to $330,000 in principal.
	Subsequent to August 31, 2013, the Company formalized and modified various demand notes of this shareholder consisting of new interest rate terms and conversion terms.
	During the year ended August 31, 2013, the Company and a noteholder of two convertible debentures totaling $110,000 and accrued interest of $4,570 restructured the convertible notes to a non-convertible loan totaling $185,000 (see Note 5).  The exchange of convertible debt for non-convertible debt qualifies this transaction for accounting treatment as an extinguishment of debt under FASB ASC 470.  Accordingly, a loss on extinguishment of debt of $70,430 was recognized.  As of August 31, 2013, the Company repaid $25,000 relating to this loan. The balance due as of August 31, 2013 amounted to $160,000 and the obligations are currently in default under the terms of the note agreement.
	During the year ended August 31, 2013 an investor loaned the Company $15,000. The debt came due one year from issuance and bore interest at 5% per annum. Prior to August 31, 2013, the terms of the notes were modified, among other things, to add conversion features.  This note was reclassified as a convertible debenture as of August 31, 2013.
	CONVERTIBLE DEBENTURES
	At August 31, 2013 and 2012 convertible debentures consisted of the following:
		August 31,
		2013		2012
	Convertible debentures	$	432,831	$	388,351
	Unamortized debt discount		-91,243		-137,709
	Total	$	341,588	$	250,642
	Effective September 1, 2010 the Company adopted (FASB ASC 815-40-15-5) ("ASC 815") "Determining Whether an Instrument (or Embedded Feature) Is Indexed to an Entity's Own Stock" which outlines new guidance for being indexed to an entity's own stock and the resulting liability or equity classification based on that conclusion. The adoption of ASC 815 affects the accounting for convertible instruments with provisions that protect holders from declines in the stock price ("down - round" provisions).
	In March, April, May and July 2011, the Company entered into agreements with a third party non-affiliate to issue four 8% interest bearing convertible debentures for $203,000 due in nine months (“The 8% Convertible Notes”), with the conversion features commencing 6 months after the loan issuance date. The loans are convertible at an average share price computed on the 30 days prior to conversion. In connection with these debentures, the Company recorded a $180,929 discount on debt, related to the beneficial conversion feature of the note to be amortized over the life of the note or until the note was converted or repaid. As of August 31, 2012 these notes have been converted into 2,663,719 shares of common stock which were sold into the public market under Rule 144 completed April 2012. The Company has recorded amortization expense amounting to $100,533 for the year ended August 31, 2012.
	During the year ended August 31, 2012, the Company entered into convertible loans with third party non-affiliates in which $100,000 of debt was assigned from a shareholder and $248,156 was received in cash. These loans bear interest ranging from 0% - 15% and mature in one year or less. They are convertible in six months or less at a discount based on average share prices ranging between 10 and 30 days. As a result the Company recorded $300,758 in debt discount related to the beneficial conversion feature, $164,198 of which was initially recorded as a derivative liability due to the variable convertible terms and $136,560 was recorded in additional paid in capital.  In connection with these debentures, the Company has recorded amortization expense amounting to $263,585 for the years ended August 31, 2012 with $137,709 net discount balance remaining.  As of August 31, 2012, $250,500 of debt was converted into 3,797,719 shares of common stock and $29,625 has been paid in cash. As of August 31, 2012, the balance of the Company’s convertible debt amounts to $250,642, net of discount.
	During the year ended August 31, 2013, the Company and a noteholder of two convertible debentures totaling $110,000 and accrued interest of $4,570 restructured the convertible notes to a non-convertible loan totaling $185,000 (see Note 4).
	During the year ended August 31, 2013, the Company entered into convertible loans with third party non-affiliates in which $157,500 was received in cash. In addition, on January 8, 2013, a $44,000 loan payable was assigned to a third party and the debt was restructured as a convertible debt. These loans bear interest ranging from 5% - 12% and mature in one year or less. They are convertible in one year or less at a discount based on average share prices ranging between 10 and 30 days. As a result, the Company recorded $201,500 in debt discount related to the beneficial conversion feature in connection with these debentures, $89,000 of which was initially recorded as a derivative liability due to the variable convertible terms and $112,500 was recorded in additional paid in capital. During the year ended August 31, 2013, the Company has recorded amortization expense amounting to $247,965 with $91,241 net discount balance remaining.  As of August 31, 2013, $67,022 of debt was converted into 2,027,975 shares of common stock. As of August 31, 2013, the balance of the Company’s convertible debt amounts to $321,588, net of discount.
	As of August 31, 2013, the Company has convertible loans which matured totaling $132,303. To date the note holders have not requested repayment or provided conversion notices relating to the matured notes.

Accrued_Compensation

Accrued Compensation	12 Months Ended
	Aug. 31, 2013
Notes	'
Accrued Compensation	'
	ACCRUED COMPENSATION
	As of August 31, 2013 and 2012 the Company owes $737,849 and $665,591 respectively, in accrued compensation to certain directors and consultants. The amounts are non-interest bearing.

Common_Stock_and_Preferred_Sto

Common Stock and Preferred Stock Issuances	12 Months Ended
	Aug. 31, 2013
Notes	'
Common Stock and Preferred Stock Issuances	'
	COMMON STOCK AND PREFERRED STOCK
	Preferred Stock - Series 1 and 2
	The designation of the Preferred Stock- Series 1 is as follows:  Authorized 2,000,000 shares, par value of $0.001.  One share of the Company’s Preferred Stock- Series 1 is convertible into 53.04 shares of the Company’s common stock, at the holder’s option but with the Company’s acquiescence, has three votes per share and are in pari passu.
	The designation of the Preferred Stock- Series 2 is as follows:  Authorized 2,000,000 shares, par value of $0.001.  One share of the Company’s Preferred Stock- Series 2 is convertible into one share of the Company’s common stock, at the holder’s option but with the Company’s acquiescence, has no voting rights and are in pari passu.
	The fair value of the shares of the Company's Preferred Stock is based on the fair value of the Company's underlying shares of its common stock.
	The Company issued 533,637 and 521,345 shares of its Preferred Stock- Series 1 Designation   and 0 and 2,000,000 shares of its Preferred Stock- Series 2 Designation to certain officers as compensation of $107,160 and $252,337 during fiscal  2013 and 2012, respectively.
	The Company issued 268,337 shares of its Preferred Stock- Series 1 Designation to an officer during fiscal 2012  to satisfy its obligations aggregating $228,929 of accrued compensation.
	The Company issued 51,764,918 shares of its common stock in connection with the conversion of 97,596 shares of its Preferred Stock pursuant to the share exchange agreement with Stylar Limited a/k/a Digital Clarity during fiscal 2012
	The Company cancelled 2,000,000 shares of its Preferred Stock- Series 2 Designation during fiscal 2013.  The shares were previously issued during fiscal 2012 for a consideration of $219,798.  These shares were originally issued pursuant to the Company's merger agreement with Brand Entertain.  This agreement was rescinded during 2013, resulting in the cancellation of these shares.
	The Company issued 41,995 shares of its Preferred Stock- Series 1 Designation with a fair value of $2,673 in satisfaction of a liability amounting to $35,824, during fiscal year 2013.
	The Company issued 28,541,514 shares of its common stock in connection with the conversion by an officer of 538,113 shares of its Preferred Stock-Series 1 Designation during fiscal 2013.
	The Company issued 2,027,975 and 3,797,719 shares of common stock during fiscal 2013 and 2012 to satisfy approximately convertible notes payable aggregating $67,022 and $250,499, respectively.  Additionally, the Company issued 119,234 shares of its common stock during fiscal 2012 to satisfy $8,120 in accrued interest.  Furthermore, the Company issued 1,489,375 shares of its common stock during fiscal 2012 to satisfy its obligations under loans payable aggregating $228,499, which resulted in additional interest expense of approximately $173,000.
	The Company issued 65,000 shares of its common stock for services rendered amounting to $58,500 during fiscal year 2012.  The fair value of the shares was based on the price per share at the date of issuance as traded.
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. received approval from the Financial Industry Regulatory Authority (FINRA) for its 100 to 1 reverse stock split. All shares and per share data in the accompanying financial statements and notes have been retroactively adjusted to reflect the 100 to 1 reverse stock split.
	CAPITAL CONTRIBUTION
	During the year ended August 31, 2013 and 2012 an officer of the Company made contributions of $-0- and $95,000, respectively, of which $30,500 was debt contributed to capital to assist with Company accounts payable and various professional fees. These contributed funds are considered paid in capital.

Employment_and_Consulting_Agre

Employment and Consulting Agreements	12 Months Ended
	Aug. 31, 2013
Notes	'
Employment and Consulting Agreements	'
	EMPLOYMENT AND CONSULTING AGREEMENTS
	In April, 2010 a term sheet was agreed with Neil Gray as Chairman and Executive Director of the Company. The term was an initial three years, renewable annually beginning on September 1st, the beginning of the fiscal year.
	In September 2010 a term sheet was agreed with a company director, Linda Perry, for annual remuneration of $150,000 for her role as a consultant and as Executive Director for US interface to provide oversight external regulatory reporting requirements. In addition, Ms. Perry is lead executive for capital funding requirements and business development.  The agreement had a three year term and was renewed in September 2013.
	In April, 2011 a term sheet was agreed with a Company Officer, Reggie James, where remuneration was split between his duties as Senior Vice President and Executive Director of DBMM and Digital Clarity. Mr. James was appointed Co-Chief Operating Officer during fiscal year 2013.  In conjunction with his appointment to the Company's Board of Directors, the agreement provides for a monthly compensation of $4,500.
	In June, 2012 a term sheet was agreed with a Company Officer, Steve Baughman, as Head, US Operations with a sign on bonus of 50,000 preferred shares, compensation is performance-based, reflecting multiple projects and business development activities. Mr. Baughman was appointed Co-Chief Operating Officer during fiscal year 2013.  The Company may award additional stock-based compensation, at its option.

Subsequent_Events

Subsequent Events	12 Months Ended
	Aug. 31, 2013
Notes	'
Subsequent Events	'
	SUBSEQUENT EVENTS
	Debt issuance
	Subsequent to August 31, 2013, the Company received approximately $400,000 in consideration for the issuance of loans payable.
	Debt Modifications
	From September 1, 2013 through February 2014, the Company memorialized, formalized and modified various previously issued advances from a non-affiliated, third-party shareholder to the Company totaling approximately $410,000 dated December 2011 through November 2013 with the original creditor (see Note 4). The new terms consisted of a formal agreement with interest rates between 6% and 12% per annum, and conversion terms where the price shall be a 50% discount on the lowest traded price of the Company’s common shares for the five trading days prior to the submission of the conversion notice.  These transactions are being accounted for as extinguishment of debt.
	Debt Conversions
	From September 1, 2013 through September 2014, the Company issued approximately 3,575,731,497 shares of common stock.
	Increase in Authorized Capital:
	On February 21, 2014, the Company raised its authorized capital to 2,000,000,000 common voting shares, and 4,000,000 authorized preferred shares.
	On May 21, 2014, the Company raised its authorized capital to 5,000,000,000 common voting shares.

Legal_Matters

Legal Matters	12 Months Ended
	Aug. 31, 2013
Notes	'
Legal Matters	'
	Legal Matters
	One of the Company’s lenders filed a lawsuit in the State of New York alleging damages of $337,500 based on breach of contract arising from the Company’s untimely periodic filings in November 2013.  On September 18, 2014, the court declined to grant the plaintiffs application for default judgment.  The cross-motion by the Company was granted and the lender was directed to file a verified answer in the form submitted within 20 days. The Company plans on vigorously defending the litigation and is unable to assert the likelihood of the outcome of the allegations.  However, it is possible that the Company will incur a loss of $37,500.

Property_and_Equipment_Propert

Property and Equipment: Property and Equipment (Policies)	12 Months Ended
	Aug. 31, 2013
Policies	'
Property and Equipment	'
	Property and Equipment
	Property and equipment is stated at cost, less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets (primarily three to five years).

Property_and_Equipment_Schedul

Property and Equipment: Schedule of Property, Plant and Equipment (Tables)	12 Months Ended
	Aug. 31, 2013
Tables/Schedules	'
Schedule of Property, Plant and Equipment	'
	PROPERTY AND EQUIPMENT
	Property and equipment consisted of the following:
			August 31,		August 31,
		Estimated life	2013		2012
	Computer and office equipment	3 to 5 years	$	8,989	$               8,379
	Less: Accumulated depreciation			-7,074	(4,092)
			$	1,915	$              4,287
	Depreciation expense amounted to $2,840 and $2,247 for the years ended August 31, 2013 and 2012 respectively.

Derivative_Liabilities_Schedul

Derivative Liabilities: Schedule of Outstanding Derivative Positions (Tables)	12 Months Ended
	Aug. 31, 2013
Tables/Schedules	'
Schedule of Outstanding Derivative Positions	'
	DERIVATIVE LIABILITIES
	The Company accounts for the embedded conversion features included in its convertible instruments. The aggregate fair value of derivative liabilities at August 31, 2013 and 2012 amounted to $151,329 and $112,828, respectively. In addition, for the years ended August 31, 2013 and 2012, the Company has recorded a gain related to the change in fair value of the derivative liability amounting to $50,499 and $51,370, respectively. At each measurement date, the fair value of the embedded conversion features was based on the binomial method.
	Derivative liabilities activity between September 1, 2011 through August 31, 2013:
	Beginning balance- September 1, 2011:	$             -
	Change in fair value of derivative liability between measurement dates	(51,370)
	Fair value of derivative liability at date of issuance	164,198
	Balance at August 31, 2012:	112,828
	Change in fair value of derivative liability between measurement dates	(50,499)
	Fair value of derivative liability at date of issuance	89,000
	Balance at August 31, 2013:	$  151,329

Debt_Disclosures_Schedule_of_L

Debt Disclosures: Schedule of Loans Payable (Tables)	12 Months Ended
	Aug. 31, 2013
Tables/Schedules	'
Schedule of Loans Payable	'
		August 31,		August 31,
		2013		2012
	Loans payable	$	492,000	$	269,500

Debt_Disclosures_Convertible_D

Debt Disclosures: Convertible Debt (Tables)	12 Months Ended
	Aug. 31, 2013
Tables/Schedules	'
Convertible Debt	'
	At August 31, 2013 and 2012 convertible debentures consisted of the following:
		August 31,
		2013		2012
	Convertible debentures	$	432,831	$	388,351
	Unamortized debt discount		-91,243		-137,709
	Total	$	341,588	$	250,642

Property_and_Equipment_Schedul1

Property and Equipment: Schedule of Property, Plant and Equipment (Details) (USD $)	Aug. 31, 2013	Aug. 31, 2012
Details	'	'
Property, Plant and Equipment, Gross	$8,989	$8,379
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment	-7,074	-4,092
Property, Plant and Equipment, Net, Total	$1,915	$4,287