Digital Brand Media & Marketing (DBMM) 10-Q/A 24 Sep 14 2014 Q2 Quarterly report (amended) Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	6 Months Ended
	Feb. 28, 2014	Mar. 28, 2014
Document and Entity Information:	'	'
Entity Registrant Name	'Digital Brand Media & Marketing Group, Inc.	'
Document Type	'10-Q	'
Document Period End Date	28-Feb-14	'
Amendment Flag	'true	'
Entity Central Index Key	'0001127475	'
Current Fiscal Year End Date	'--08-31	'
Entity Common Stock, Shares Outstanding	'	1,272,471,842
Entity Public Float	$1,017,977	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Current Reporting Status	'No	'
Entity Voluntary Filers	'No	'
Entity Well-known Seasoned Issuer	'No	'
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q2	'
Amendment Description	'To append interactive data files, and reviewed statements	'

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Feb. 28, 2014	Aug. 31, 2013
CURRENT ASSETS:	'	'
Cash	$74,659	$18,015
Accounts receivable	77,096	35,520
Prepaid expenses and other current assets	1,821	6,357
TOTAL CURRENT ASSETS	153,576	59,892
Property and equipment - net	1,296	1,915
TOTAL ASSETS	154,872	61,807
CURRENT LIABILITIES:	'	'
Accounts payable and accrued expenses	423,128	372,737
Bank overdraft	'	23,150
Accrued salaries	820,944	737,849
Loan payable	324,600	492,000
Derivative liability	795,035	151,329
Convertible debentures	457,208	341,588
TOTAL CURRENT LIABILITIES	2,820,915	2,118,653
STOCKHOLDERS' EQUITY (DEFICIT)	'	'
Preferred Stock, Series 1	870	993
Common Stock	798,706	38,069
Additional paid-in capital	8,641,261	8,739,662
Other comprehensive loss	-5,356	-4,452
Accumulated deficit	-12,101,524	-10,831,118
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	-2,666,043	-2,056,846
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$154,872	$61,807

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $) (USD $)	Feb. 28, 2014	Aug. 31, 2013
Balance Sheet (Parenthetical)	'	'
Property and equipment, net	$1,296	$1,915
Convertible debentures	457,208	341,588
Common Stock, par value	$0.00	$0.00
Common Stock, authorized	2,000,000,000	1,000,000,000
Common Stock, issued	798,706,788	38,069,488
Common Stock, outstanding	798,706,788	38,069,488
Preferred Stock, par value	$0.00	$0.00
Preferred Stock, authorized	4,000,000	4,000,000
Preferred 1 Stock, par value	$0.00	$0.00
Preferred 1 Stock, designated	2,000,000	2,000,000
Preferred 1 Stock, issued	870,185	993,407
Preferred 1 Stock, outstanding	870,185	993,407
Preferred 2 Stock, par value	$0.00	$0.00
Preferred 2 Stock, designated	2,000,000	2,000,000
Preferred 2 Stock, issued	0	0
Preferred 2 Stock, outstanding	0	0

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
	Feb. 28, 2014	Feb. 28, 2013	Feb. 28, 2014	Feb. 28, 2013
Income Statement	'	'	'	'
SALES	$109,763	$86,711	$212,439	$223,958
COST OF SALES	53,833	57,073	104,542	127,287
GROSS PROFIT	55,930	29,638	107,897	96,671
General and administrative	54,205	54,259	100,715	119,294
Payroll	93,643	51,000	289,628	129,600
Legal and professional fees	31,516	60,118	123,686	155,849
TOTAL OPERATING EXPENSES	179,364	165,377	514,029	404,743
OPERATING INCOME (LOSS)	-123,434	-135,739	-406,132	-308,072
INTEREST EXPENSE	163,642	61,724	395,569	136,693
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY	442,279	139,691	468,706	142,574
(GAIN) LOSS ON SETTLEMENT OF DEBT	'	'	'	-33,151
TOTAL OTHER (INCOME) EXPENSE	605,921	201,415	864,275	246,116
NET INCOME (LOSS)	-729,355	-337,154	-1,270,407	-554,188
Foreign exchange translation expense	-117	1,652	904	1,223
COMPREHENSIVE INCOME (LOSS)	($729,238)	($338,806)	($1,271,311)	($555,411)
BASIC AND DILUTED - LOSS PER SHARE	$0	($0.04)	$0	($0.07)
Basic and Diluted	472,655,592	7,855,800	409,901,142	7,855,800

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Feb. 28, 2014	Feb. 28, 2013
Statement of Cash Flows	'	'
Net loss	($1,270,407)	($554,188)
Fair value of preferred shares issued for compensation	'	27,600
Fair value of shares issued for services	144,985	'
Fair value of shares issued for interest	47,029	'
Depreciation	1,113	759
Amortization of debt discount	296,443	57,115
Change in fair value fo derivative liability	468,706	2,883
(Gain) loss on settlement of debt	'	-33,151
Accounts receivable	-41,576	328
Prepaid expenses and other current assets	4,536	'
Accrued salaries	83,103	35,813
Accounts payable and accrued expenses	82,659	60,778
Net cash used in operating activities	-183,409	-402,063
Purchase of fixed assets	-493	'
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	-493	'
Bank overdraft	-23,150	'
Proceeds from convertible notes payable	27,000	5,000
Proceeds from loans payable	252,600	44,500
Payments made for loans payable	-15,000	'
NET CASH PROVIDED BY FINANCING ACTIVITIES	241,450	49,500
NET INCREASE (DECREASE) IN CASH	57,548	-352,563
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	-904	509
CASH - BEGINNING OF PERIOD	18,015	78,131
CASH - END OF PERIOD	74,659	-273,923
Stock issued in connection with conversion of debentures	279,395	'
Debt discount associated with derivative liability	175,000	'
Debt discount associated with convertible debt	189,259	'
Conversion of preferred stock to common stock	26,956	'
Conversion of accrual to preferred stock	'	35,824
Assignment of notes payable to convertible notes	$385,000	'

Nature_of_Business_and_History

Nature of Business and History of The Company	6 Months Ended
	Feb. 28, 2014
Notes	'
Nature of Business and History of The Company	'
	Nature of Business and History of the Company
	Digital Brand Media & Marketing Group, Inc. (f/k/a RTG Ventures, Inc.) is an OTC:Pink listed company. The Company was organized under the laws of the State of Florida on September 29, 1998.
	Subsequent to the close of the fiscal year 2011 following substantial investment, the Company conducted a structural review of its total product and services offering. The review was carried out by the Board of Directors. The result was to bring technology development being outsourced directly into the Company to steward on a daily basis and any activities which were not revenue generating in the near term were eliminated.
	Certain business lines were eliminated from the Business Plan immediately. In October, 2011 the joint venture with iPayu was mutually withdrawn and in December, 2011 the acquisition of Bitemark Ltd. was rescinded. The companies reverted to the same position each held prior to the contracts. The rescission of the Bitemark Ltd. share purchase agreement was included as an exhibit to the filing for the 2011 fiscal year even though it constituted a subsequent event at the time.
	As a further result of the review, the Company has also agreed to strategically focus on developing the business of its wholly owned and revenue generating online marketing services company, Digital Clarity. With deep DNA in its operating market, blending the services of an experienced professional workforce leveraging a technology offering would position the company in a strong, forward looking structure. Digital Clarity operates in the growing area of digital marketing that helps companies make the most the digital economy focusing on areas such as Search Engine Marketing (Google, Yahoo! & Bing), Social Media (Twitter, Facebook & LinkedIn) and Internet Strategy Planning including Design, Analytics and Mobile Marketing.
	Effective June 11, 2012, the Company entered into an agreement with BrandEntertain. BrandEntertain is a partnership and there were certain issues with partnership financials which suggested the business combination be construed as a collaboration/cooperative venture, rather than an acquisition.  Upon analysis, on June 11, 2013, the agreement was rescinded.
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. filed a Certificate of Amendment to its Articles of Incorporation to change its name from “RTG Ventures, Inc.” to “Digital Brand Media & Marketing Group, Inc.” In connection with the name change, the Company’s trading symbol changed from “RTGV” to “DBMM” (the “Symbol Change”). The Amendment was effective as of March 20, 2013. The Name Change and Symbol Change have been reflected in the Company’s ticker symbol as of April 8, 2013.
	Also on March 5, 2013, a 100 to 1 reverse stock split went effective. All reference to Common Stock shares and per share amounts have been retroactively restated to effect the reverse stock split as if the transaction had taken place as of the beginning of the earliest period presented.
	A summary of the business is: DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team. Therefore DBMM Group is a blend of data, strategy and creative execution.

Going_Concern

Going Concern	6 Months Ended
	Feb. 28, 2014
Notes	'
Going Concern	'
	Going Concern
	The accompanying unaudited consolidated financial statements have been prepared on a going concern basis. The Company has an accumulated deficit of approximately $12.1 million and a working capital deficiency at February 28, 2014 of approximately $2.7 million. The Company has incurred a net loss of approximately $1.3 million for the six months ended February 28, 2014. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, and to generate profitable operations in the future. Management plans to continue to provide for its capital requirements by seeking long term financing which may be in the form of additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.
	These matters, among others, raise substantial doubt about the ability of the Company to continue as a going concern. These unaudited financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern.

Basis_of_Presentation

Basis of Presentation	6 Months Ended
	Feb. 28, 2014
Notes	'
Basis of Presentation	'
	Basis of Presentation and Principles of Consolidation
	The interim consolidated financial statements of Digital Brand Media & Marketing Group, Inc. (“we”, “us”, “our”, “DBMM” or the “Company”) are unaudited and contain all adjustments (consisting primarily of normal recurring accruals) necessary for a fair statement of the results for the interim periods presented. Results for interim periods are not necessarily indicative of results to be expected for a full year or for previously reported periods due in part, but not limited to, availability of capital resources, the timing of acquisitions, and the sensitivity of our business to economic conditions.
	The accompanying unaudited consolidated financial statements have been prepared, in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). The accompanying unaudited consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions have been eliminated in consolidation. You should read these interim financial statements in conjunction with the consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K/A for the year ended August 31, 2013.

Basis_of_Consolidation

Basis of Consolidation	6 Months Ended
	Feb. 28, 2014
Notes	'
Basis of Consolidation	'
	Basis of Consolidation
	The consolidated financial statements include the accounts of the Company and its wholly owned subsidiary RTG Ventures (Europe), Ltd. which is the sole shareholder of Stylar, Ltd.  All significant inter-company transactions are eliminated.

Cash_and_Cash_Equivalents

Cash and Cash Equivalents	6 Months Ended
	Feb. 28, 2014
Notes	'
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	Cash and cash equivalents consist primarily of cash in banks. The Company considers cash equivalents to include all highly liquid investments with original maturities of three months or less to be cash equivalents.

Accounts_Receivable_and_Allowa

Accounts Receivable and Allowance For Doubtful Accounts	6 Months Ended
	Feb. 28, 2014
Notes	'
Accounts Receivable and Allowance For Doubtful Accounts	'
	Accounts Receivable and Allowance for Doubtful Accounts
	Accounts receivable are recorded at the invoiced amount and do not bear interest. Accounts receivable are presented net of allowance for doubtful accounts.
	The Company has a policy of reserving for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote. At February 28, 2014 and August 31, 2013, the Company recognized $0 and $7,207 as allowance for doubtful accounts, respectively.

Property_and_Equipment

Property and Equipment	6 Months Ended
	Feb. 28, 2014
Notes	'
Property and Equipment	'
	Property and Equipment
	Property and equipment is stated at cost, less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets (primarily three to five years).
	Property and equipment consisted of the following:
			February 28,		August 31,
		Estimated life	2014		2013
				(Unaudited)
	Computer and office equipment	3 to 5 years	$	9,483	$            8,990
	Less: Accumulated depreciation			-8,187	(7,074)
			$	1,296	$            1,915
	Depreciation expense amounted to $1,113 and $759 for the periods ended February 28, 2014 and 2013, respectively.

Revenue_Recognition

Revenue Recognition	6 Months Ended
	Feb. 28, 2014
Notes	'
Revenue Recognition	'
	Revenue Recognition
	The Company follows the guidance of ASC Topic 605, formerly, SAB 104 for revenue recognition. In general, the Company records revenue when persuasive evidence of an arrangement exists, services have been rendered, the sales price to the customer is fixed or determinable, and collectability is reasonably assured.
	Revenues from services are recognized when the services are performed, evidence of an arrangement exists, the fee is fixed and determinable and collectability is probable.

Use_of_Estimates

Use of Estimates	6 Months Ended
	Feb. 28, 2014
Notes	'
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Reclassifications

Reclassifications	6 Months Ended
	Feb. 28, 2014
Notes	'
Reclassifications	'
	Reclassifications
	Certain amounts in the prior period financial statements have been reclassified to conform with the current period presentation, such as amortization of debt discount, which was grouped with interest expense.

Earnings_loss_Per_Common_Share

Earnings (loss) Per Common Share	6 Months Ended
	Feb. 28, 2014
Notes	'
Earnings (loss) Per Common Share	'
	Earnings (loss) per common share
	The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities have been excluded from the per share computations as of February 28, 2014 and 2013.

Derivative_Liabilities

Derivative Liabilities	6 Months Ended
	Feb. 28, 2014
Notes	'
Derivative Liabilities	'
	Derivative Liabilities
	The Company assessed the classification of its derivative financial instruments as of February 28, 2014, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815.
	Anti-Dilutive securities, which consist of shares underlying the convertible promissory notes amounted to 2,660,582,337 and 20,052,658 at February 28, 2014 and 2013, respectively.
	ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.
	During the six-month period ended February 28, 2014 and 2013, the Company had notes payable outstanding in which the conversion rate was variable and undeterminable. Accordingly, the Company has recognized a derivative liability in connection with such instruments. The Company uses judgment in determining the fair value of derivative liabilities at the date of issuance at every balance sheet thereafter and in determining which valuation is most appropriate for the instrument (e.g., Black Scholes), the expected volatility, the implied risk free interest rate, as well as the expected dividend rate.
	The Company accounts for the embedded conversion features included in its convertible instruments as derivative liabilities. The aggregate fair value of derivative liabilities at February 28, 2014 and August 31, 2013 amounted to $795,035 and $151,329, respectively. In addition, for the periods ended February 28, 2014 and August 31, 2013, the Company has recorded a loss related to the change in fair value of the derivative liability amounting to $468,706 and $142,574 for the six-month period ended February 28, 2014 and 2013, respectively. At each measurement date, the fair value of the embedded conversion features was based on the lattice binomial method.

Fair_Value_of_Financial_Instru

Fair Value of Financial Instruments	6 Months Ended
	Feb. 28, 2014
Notes	'
Fair Value of Financial Instruments	'
	Fair Value of Financial Instruments
	Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
	ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
	Level 1	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
	Level 2	Observable market-based inputs or unobservable inputs that are corroborated by market data
	Level 3	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
	The Company did not have any Level 2 or Level 3 assets or liabilities as of February 28, 2014, with the exception of its convertible notes payable and derivative liability. The carrying amounts of these liabilities at February 28, 2014 approximate their respective fair value based on the Company’s incremental borrowing rate.
	Cash is considered to be highly liquid and easily tradable as of February 28, 2014 and therefore classified as Level 1 within our fair value hierarchy.
	In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.
	Convertible Instruments
	The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “Accounting for Derivative Instruments and Hedging Activities”.
	Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.  Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “The Meaning of “Conventional Convertible Debt Instrument”.
	The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when “Accounting for Convertible Securities with Beneficial Conversion Features,” as those professional standards pertain to “Certain Convertible Instruments.” Accordingly, the Company records, when necessary, discounts to convertible notes for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.
	ASC 815-40 provides that, among other things, generally, if an event is not within the entity’s control could or require net cash settlement, then the contract shall be classified as an asset or a liability.

Stock_Based_Compensation

Stock Based Compensation	6 Months Ended
	Feb. 28, 2014
Notes	'
Stock Based Compensation	'
	Stock Based Compensation
	We account for the grant of stock options and restricted stock awards to employees in accordance with ASC 718, “Compensation-Stock Compensation.” ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation.

Foreign_Currency_Translation

Foreign Currency Translation	6 Months Ended
	Feb. 28, 2014
Notes	'
Foreign Currency Translation	'
	Foreign Currency Translation
	Assets and liabilities of subsidiaries operating in foreign countries are translated into U.S. dollars using both the exchange rate in effect at the balance sheet date or historical rate, as applicable. Results of operations are translated using the average exchange rates prevailing throughout the period. The effects of exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are included in a separate component of stockholders’ equity (accumulated other comprehensive loss), while gains and losses resulting from foreign currency transactions are included in operations.
	Foreign Operations
	As of February 28, 2014, all of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets at February 28, 2014 and revenues for the six-month period ended February 28, 2014 were as follows:
		United States		Great Britain		Total
	Revenues	$	-	$	212,439	$	212,439
	Total revenues	$	-	$	212,439	$	212,439
	Identifiable assets at February 28, 2014	$	47,310	$	107,562	$	154,872
	As of August 31, 2013, all of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets at August 31, 2013 and revenues for fiscal 2013 were as follows:
		United States		Great Britain				Total
	Revenues	$	-	$	408,505			$	408,505
	Total revenues	$	-	$	408,505			$	408,505
	Identifiable assets at August 31,  2013	$	-	$	61,807			$	61,807

Business_Combinations

Business Combinations	6 Months Ended
	Feb. 28, 2014
Notes	'
Business Combinations	'
	Business Combinations
	In accordance with Accounting Standards Codification 805, "Business Combinations" ("ASC 805") the Company records acquisitions under the purchase method of accounting, under which the acquisition purchase price is allocated to the assets acquired and liabilities assumed based upon their respective fair values. The Company utilizes management estimates and, in some instances, may require an independent third-party valuation firm to assist in determining the fair values of assets acquired, liabilities assumed and contingent consideration granted. Such estimates and valuations require us to make significant assumptions, including projections of future events and operating performance.

Recently_Issued_Accounting_Pro

Recently Issued Accounting Pronouncements	6 Months Ended
	Feb. 28, 2014
Notes	'
Recently Issued Accounting Pronouncements	'
	Recently Issued Accounting Pronouncements
	A variety of accounting standards have been issued or proposed by FASB that do not require adoption until a future date. We regularly review all new pronouncements that have been issued since the filing of our Form 10-K for the six-month period ended February 28, 2014 to determine their impact, if any, on our financial statements. The Company does not expect the adoption of any of these standards to have a material impact once adopted.

Common_Stock_and_Preferred_Sto

Common Stock and Preferred Stock Issuances	6 Months Ended
	Feb. 28, 2014
Notes	'
Common Stock and Preferred Stock Issuances	'
	COMMON STOCK AND PREFERRED STOCK
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. received approval from the Financial Industry Regulatory Authority (FINRA) for its 100 to 1 reverse stock split. All shares have been retroactively adjusted to reflect the 100 to 1 reverse stock split.
	In September 2013, 508,222 shares of Preferred Stock-Series 1 Designation were converted into 26,956,095 shares of restricted common stick by officers of the Company.
	During the six-month period ended February 28, 2014, the Company issued 622,531,098 shares of its common stock to satisfy its obligations under principal repayments aggregating $279,395.  Additionally, the Company issued 111,150,106 shares of its common stock pursuant to subsequent pricing reset provisions and to satisfy interest pursuant to certain convertible promissory notes.  The fair value of the shares of common stock amounted to $47,026 and has been recorded as interest expense.
	In November 2012, 41,995 shares of Preferred Stock-Series 1 Designation were issued for an accrual to satisfy a debt. These shares are valued at $2,673.
	In November 2012, 533,637 shares of Preferred Stock-Series 1 Designation were issued to four officers of the Company. These shares are valued at $27,600.
	In October 2013, 385,000 shares of Preferred Stock-Series 1 Designation were issued to three officers of the Company. These shares are valued at $144,985.
	In February 2014 the Company raised its authorized capital to 2,000,000,000 common voting shares, and 4,000,000 authorized preferred shares.

Accrued_Compensation

Accrued Compensation	6 Months Ended
	Feb. 28, 2014
Notes	'
Accrued Compensation	'
	ACCRUED COMPENSATIONAND RELATED TAXES
	As of February 28, 2014 and August 31, 2013 the Company owes $820,944 and $737,849 respectively, in accrued compensation to certain directors and consultants. The amounts are non-interest bearing.

Subsequent_Events

Subsequent Events	6 Months Ended
	Feb. 28, 2014
Notes	'
Subsequent Events	'
	SUBSEQUENT EVENTS
	Since March 1, 2014, the Company issued an aggregate of 2,743,467 shares of its common stock to satisfy obligations under certain convertible promissory notes.
	In May 2014, the Company raised its authorized capital to 5,000,000,000 common voting shares.

Legal_Matters

Legal Matters	6 Months Ended
	Feb. 28, 2014
Notes	'
Legal Matters	'
	LEGAL MATTERS
	One of the Company’s lenders filed a lawsuit in the State of New York alleging damages of $337,500 based on breach of contract arising from the Company’s untimely periodic filings.  On September 18, 2014, the court declined to grant the plaintiff's application for default judgment.  The cross-motion by the Company was granted, and the lender was directed to file a verified answer in the form submitted within 20 days.  The Company plans on vigorously defending the litigation and is unable to assert the likelihood of the outcome of the allegations.  However, it is possible that the Company will incur a loss of $37,500.

Debt_Disclosures

Debt Disclosures	6 Months Ended
	Feb. 28, 2014
Notes	'
Debt Disclosures	'
	Loans Payable
		February 28,		August 31,
		2014		2013
			(Unaudited)
	Loans payable	$	324,600	$	492,000
	The loans payable are due on demand and non-interest bearing.
	During the six-month period ended February 28, 2014, the Company assigned loans payable to a non-affiliated, third party shareholder, aggregating $385,000 to third parties whose terms were contemporaneously modified into convertible notes.
	During the six-month period ended February 28, 2014, the Company made principal repayments aggregating $15,000.
	During the six-month periods ended February 28, 2014 and 2013, the Company generated proceeds of $252,600 and $44,500 from loans payable, respectively.
	Convertible Debentures
	At February 28, 2014 and August 31, 2013 convertible debentures consisted of the following:
		28-Feb-14		31-Aug-13
			(Unaudited)
	Convertible debentures	$	563,435	$	432,831
	Unamortized debt discount		-126,227		-91,243
	Total	$	437,208	$	341,588
	The convertible notes payable mature through February 2015, some of which are payable on demand and they bear interest at ranges between 6% and 15%.  The convertible promissory notes are convertible at ratios varying between 50% and 70% of the closing price at the date of conversion through, at its most favorable terms for the holders, the average of the three lowest closing bids for a period of 45 days prior to conversion.  As of February 28, 2014, an aggregate of $365,931 of convertible promissory notes have matured. In addition the Company has convertible loans totaling $75,000 which are in default due to the delay in filing audited August 31, 2013 financial statements. The default is cured when the 10-KA is filed.
	During the six-month period ended February 28, 2014, a noteholder of the Company assigned loans payable to a non-affiliated, third party shareholder, aggregating $385,000 to third parties whose terms were contemporaneously modified into convertible notes.
	During the six-month period ended February 28, 2014, the Company issued 622,531,098 shares of its common stock to satisfaction its obligations under principal repayments aggregating $279,395.  Additionally, the Company issued 111,150,106 shares of its common stock pursuant to subsequent pricing reset provisions and to satisfy interest pursuant to certain convertible promissory notes.  The fair value of the shares of common stock amounted to $47,026 and has been recorded as interest expense.
	During the six-month period ended February 28, 2014 and 2013, the Company generated proceeds of $27,000 and $5,000, respectively, from the issuance of convertible promissory notes payable.

Income_Taxes

Income Taxes	6 Months Ended
	Feb. 28, 2014
Notes	'
Income Taxes	'
	Income Taxes
	The Company accounts for income taxes utilizing the liability method of accounting. Under the liability method, deferred taxes are determined based on differences between financial statement and tax bases of assets and liabilities at enacted tax rates in effect in years in which differences are expected to reverse. Valuation allowances are established, when necessary, to reduce deferred tax assets to amounts that are expected to be realized.

Property_and_Equipment_Propert

Property and Equipment: Property and Equipment (Policies)	6 Months Ended
	Feb. 28, 2014
Policies	'
Property and Equipment	'
	Property and Equipment
	Property and equipment is stated at cost, less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets (primarily three to five years).

Debt_Disclosures_Schedule_of_L

Debt Disclosures: Schedule of Loans Payable (Tables)	6 Months Ended
	Feb. 28, 2014
Tables/Schedules	'
Schedule of Loans Payable	'
		February 28,		August 31,
		2014		2013
			(Unaudited)
	Loans payable	$	324,600	$	492,000

Debt_Disclosures_Convertible_D

Debt Disclosures: Convertible Debt (Tables)	6 Months Ended
	Feb. 28, 2014
Tables/Schedules	'
Convertible Debt	'
		28-Feb-14		31-Aug-13
			(Unaudited)
	Convertible debentures	$	563,435	$	432,831
	Unamortized debt discount		-126,227		-91,243
	Total	$	437,208	$	341,588

Property_and_Equipment_Schedul

Property and Equipment: Schedule of Property, Plant and Equipment (Details) (USD $)	Feb. 28, 2014	Aug. 31, 2013
Details	'	'
Property, Plant and Equipment, Gross	$9,483	$8,990
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment	-8,187	-7,074
Property, Plant and Equipment, Net, Total	$1,296	$1,915