Digital Brand Media & Marketing (DBMM) 10-Q 13 Apr 15 2015 Q2 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	6 Months Ended
	Feb. 28, 2015	Apr. 03, 2015
Document and Entity Information:
Entity Registrant Name	Digital Brand Media & Marketing Group, Inc.
Document Type	10-Q
Document Period End Date	28-Feb-15
Amendment Flag	FALSE
Entity Central Index Key	1127475
Current Fiscal Year End Date	-23
Entity Common Stock, Shares Outstanding		4,314,974,767
Entity Public Float	$3,451,980
Entity Filer Category	Smaller Reporting Company
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Document Fiscal Year Focus	2015
Document Fiscal Period Focus	Q2

BALANCE_SHEETS

BALANCE SHEETS (USD $)	Feb. 28, 2015	Aug. 31, 2014
CURRENT ASSETS:
Cash	$30,519	$52,747
Accounts receivable	90,182	74,511
Prepaid expenses and other current assets	1,376	1,481
TOTAL CURRENT ASSETS	122,077	128,739
Property and equipment - net	6,993	6,223
TOTAL ASSETS	129,070	134,962
CURRENT LIABILITIES:
Accounts payable and accrued expenses	478,835	442,917
Accrued salaries	547,116	470,640
Loan payable	240,800	218,300
Derivative liability	349,416	305,207
Convertible debentures	795,034	552,063
TOTAL CURRENT LIABILITIES	2,411,201	1,989,127
Liabilities	2,411,201	1,989,127
STOCKHOLDERS' EQUITY (DEFICIT)
Preferred Stock, Series 1	1,970	870
Common Stock	4,314,974	3,613,790
Additional paid-in capital	5,445,116	6,114,623
Other comprehensive loss	3,521	-12,796
Accumulated deficit	-12,047,712	-11,570,652
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)	-2,282,131	-1,854,165
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$129,070	$134,962

CONSOLIDATED_BALANCE_SHEETS_Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $) (USD $)	Feb. 28, 2015	Aug. 31, 2014
Balance Sheet (Parenthetical)
Property and equipment, net	$6,993	$6,223
Convertible debentures	795,034	552,063
Common Stock, par value	$0.00	$0.00
Common Stock, authorized	10,000,000,000	10,000,000,000
Common Stock, issued	4,314,974,767	3,613,790,986
Common Stock, outstanding	4,314,974,767	3,613,790,986
Preferred Stock, par value	$0.00	$0.00
Preferred Stock, authorized	4,000,000	4,000,000
Preferred 1 Stock, par value	$0.00	$0.00
Preferred 1 Stock, designated	2,000,000	2,000,000
Preferred 1 Stock, issued	1,970,185	870,185
Preferred 1 Stock, outstanding	1,970,185	870,185
Preferred 2 Stock, par value	$0.00	$0.00
Preferred 2 Stock, designated	2,000,000	2,000,000
Preferred 2 Stock, issued	0	0
Preferred 2 Stock, outstanding	0	0

STATEMENTS_OF_OPERATIONS

STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended
	Feb. 28, 2015	Feb. 28, 2014	Feb. 28, 2015	Feb. 28, 2014
Income Statement
SALES	$109,688	$109,763	$257,192	$212,439
COST OF SALES	78,288	53,833	164,625	104,542
GROSS PROFIT	31,400	55,930	92,567	107,897
General and administrative	40,160	54,205	136,975	100,715
Compensation Expense	69,000	93,643	120,000	289,628
Legal and professional fees	44,231	31,516	131,468	123,686
TOTAL OPERATING EXPENSES	153,391	179,364	388,443	514,029
OPERATING INCOME (LOSS)	-121,991	-123,434	-295,876	-406,132
INTEREST EXPENSE	-61,827	-163,642	-195,976	-395,569
CHANGE IN FAIR VALUE OF DERIVATIVE LIABILITY		-442,279	14,791	-468,706
TOTAL OTHER (INCOME) EXPENSE	-61,827	-605,921	-181,185	-864,275
NET INCOME (LOSS)	-183,818	-729,355	-477,061	-1,270,407
Foreign exchange translation expense	-5,726	117	16,317	-904
COMPREHENSIVE INCOME (LOSS)	($189,544)	($729,238)	($460,744)	($1,271,311)
BASIC AND DILUTED - LOSS PER SHARE	$0	$0	$0	$0
Basic and Diluted	4,245,900,983	472,665,592	3,983,118,526	409,901,142

CONSOLIDATED_STATEMENTS_OF_CAS

CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended
	Feb. 28, 2015	Feb. 28, 2014
Statement of Cash Flows
Net loss	($477,061)	($1,270,407)
Fair value of preferred shares issued for compensation	5,834	144,985
Depreciation	2,235	1,113
Amortization of debt discount	160,354	296,443
Change in fair value of derivative liability	-14,791	468,706
Interest related to modification of conversion price of debt		47,029
Accounts receivable	-15,671	-41,576
Prepaid expenses and other current assets	105	4,536
Accrued salaries	76,476	83,103
Accrued interest	31,348	49,373
Accounts payable and accrued expenses	38,081	33,286
Net cash used in operating activities	-193,090	-183,409
Purchase of fixed assets	-2,321	-493
NET CASH (USED IN) PROVIDED BY INVESTING ACTIVITIES	-2,321	-493
Bank overdraft		-23,150
Proceeds from convertible notes payable	160,000	27,000
Proceeds from loans payable	29,500	237,600
NET CASH PROVIDED BY FINANCING ACTIVITIES	189,500	241,450
NET INCREASE (DECREASE) IN CASH	-5,911	57,548
EFFECT OF VARIATION OF EXCHANGE RATE OF CASH HELD IN FOREIGN CURRENCY	-16,317	-904
Cash and Cash Equivalents, Period Increase (Decrease)	-22,228	56,644
CASH - BEGINNING OF PERIOD	52,747	18,015
CASH - END OF PERIOD	30,519	74,659
Stock issued in connection with conversion of debentures - value	11,782	67,021
Conversion of preferred stock into common stock	110
Conversion of interest expense into convertible notes payable	1,410	12,496
Debt discount associated with convertible debt		125,008
Beneficial conversion feature		$152,500

Nature_of_Business_and_History

Nature of Business and History of The Company	6 Months Ended
	Feb. 28, 2015
Notes
Nature of Business and History of The Company	Nature of Business and History of the Company
	Digital Brand Media & Marketing Group, Inc. (f/k/a RTG Ventures, Inc.) is an OTC:PK listed company. The Company was organized under the laws of the State of Florida on September 29, 1998.
	The Company also strategically focuses on developing the business of its wholly owned and revenue generating online marketing services company, Digital Clarity. With deep DNA in its operating market, blending the services of an experienced professional workforce leveraging a technology offering would position the company in a strong, forward looking structure. Digital Clarity operates in the growing area of digital marketing that helps companies make the most the digital economy focusing on areas such as Search Engine Marketing (Google, Yahoo! & Bing), Social Media (Twitter, Facebook & LinkedIn) and Internet Strategy Planning including Design, Analytics and Mobile Marketing.
	During the last quarter of fiscal 2012, the Company entered into an agreement with BrandEntertain. Digital Brand Media & Marketing Group, Inc. (f/k/a RTG Ventures, Inc.) and Brand Entertain agreed to restructure their agreement retroactively to June 11, 2012. BrandEntertain is a partnership and there were certain issues with partnership financials which suggested the business combination be construed as a collaboration/cooperative venture, rather than an acquisition.  Upon analysis, one year following the initial transaction, the agreement was rescinded and no consideration was received by BrandEntertain.
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. filed a Certificate of Amendment to its Articles of Incorporation to change its name from “RTG Ventures, Inc.” to “Digital Brand Media & Marketing Group, Inc.” In connection with the name change, the Company’s trading symbol changed from “RTGV” to “DBMM” (the “Symbol Change”). The Amendment was effective as of March 20, 2013. The Name Change and Symbol Change have been reflected in the Company’s ticker symbol as of April 8, 2013.
	Also on March 5, 2013, a 100 to 1 reverse stock split went effective. All reference to Common Stock shares and per share amounts have been retroactively restated to effect the reverse stock split as if the transaction had taken place as of the beginning of the earliest period presented.
	A summary of the business is: DBMM Group crafts, designs and executes digital marketing strategies across multiple ad platforms and social media networks for a broad array of clients to help each of them establish a uniform brand identity across the digital universe. The product offering is a unique value proposition of intelligent analytics provided by an experienced digital marketing and technology team. Therefore DBMM Group is a blend of data, strategy and creative execution.

Going_Concern

Going Concern	6 Months Ended
	Feb. 28, 2015
Notes
Going Concern	Going Concern
	The accompanying unaudited consolidated financial statements have been prepared on a going concern basis. The Company has an accumulated deficit of approximately $12 million and a working capital deficiency at February 28, 2015 of approximately $2.3 million. The Company has incurred a net loss of approximately $477,000 for the six months ended February 28, 2015. The Company's ability to continue as a going concern is dependent upon its ability to obtain the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due, and to generate profitable operations in the future. Management plans to continue to provide for its capital requirements by seeking long term financing which may be in the form of additional equity securities and debt. The outcome of these matters cannot be predicted at this time and there are no assurances that if achieved, the Company will have sufficient funds to execute its business plan or generate positive operating results.
	These matters, among others, raise substantial doubt about the ability of the Company to continue as a going concern. These unaudited consolidated financial statements do not include any adjustments to the amounts and classification of assets and liabilities that may be necessary should the Company be unable to continue as a going concern.

Basis_of_Consolidation

Basis of Consolidation	6 Months Ended
	Feb. 28, 2015
Notes
Basis of Consolidation	Basis of Consolidation
	The consolidated financial statements include the accounts of the Company and its wholly owned subsidiary RTG Ventures (Europe), Ltd. All significant inter-company transactions are eliminated.

Cash_and_Cash_Equivalents

Cash and Cash Equivalents	6 Months Ended
	Feb. 28, 2015
Notes
Cash and Cash Equivalents	Cash and Cash Equivalents
	Cash and cash equivalents consist primarily of cash in banks. The Company considers cash equivalents to include all highly liquid investments with original maturities of three months or less to be cash equivalents.

Accounts_Receivable_and_Allowa

Accounts Receivable and Allowance For Doubtful Accounts	6 Months Ended
	Feb. 28, 2015
Notes
Accounts Receivable and Allowance For Doubtful Accounts	Accounts Receivable and Allowance for Doubtful Accounts
	Accounts receivable are recorded at the invoiced amount and do not bear interest. Accounts receivable are presented net of allowance for doubtful accounts.
	The Company has a policy of reserving for uncollectible accounts based on its best estimate of the amount of probable credit losses in its existing accounts receivable. The Company periodically reviews its accounts receivable to determine whether an allowance is necessary based on an analysis of past due accounts and other factors that may indicate that the realization of an account may be in doubt. Account balances deemed to be uncollectible are charged to the bad debt expense after all means of collection have been exhausted and the potential for recovery is considered remote. The Company did not recognize an allowance for doubtful accounts as of November 30 and August 31, 2014, respectively.

Revenue_Recognition

Revenue Recognition	6 Months Ended
	Feb. 28, 2015
Notes
Revenue Recognition	Revenue Recognition
	The Company follows the guidance of ASC Topic 605, formerly, SAB 104 for revenue recognition. In general, the Company records revenue when persuasive evidence of an arrangement exists, services have been rendered, the sales price to the customer is fixed or determinable, and collectability is reasonably assured.
	Revenues from services are recognized when the services are performed, evidence of an arrangement exists, the fee is fixed and determinable and collectability is probable.

Property_and_Equipment

Property and Equipment	6 Months Ended
	Feb. 28, 2015
Notes
Property and Equipment	Property and Equipment
	Property and equipment is stated at cost, less accumulated depreciation. Depreciation is provided using the straight-line method over the estimated useful lives of the related assets (primarily three to five years).

Use_of_Estimates

Use of Estimates	6 Months Ended
	Feb. 28, 2015
Notes
Use of Estimates	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Income_Taxes

Income Taxes	6 Months Ended
	Feb. 28, 2015
Notes
Income Taxes	Income Taxes
	The Company accounts for income taxes utilizing the liability method of accounting. Under the liability method, deferred taxes are determined based on differences between financial statement and tax bases of assets and liabilities at enacted tax rates in effect in years in which differences are expected to reverse. Valuation allowances are established, when necessary, to reduce deferred tax assets to amounts that are expected to be realized.

Earnings_loss_Per_Common_Share

Earnings (loss) Per Common Share	6 Months Ended
	Feb. 28, 2015
Notes
Earnings (loss) Per Common Share	Earnings (loss) per common share
	The Company utilizes the guidance per FASB Codification “ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities have been excluded from per share computations as of February 28, 2015 and 2014.  The anti-dilutive securities amounted to 5,879,735,616 and 60,607,503 as of February 28, 2015 and August 31, 2014.

Fair_Value_of_Financial_Instru

Fair Value of Financial Instruments	6 Months Ended
	Feb. 28, 2015
Notes
Fair Value of Financial Instruments	Fair Value of Financial Instruments
	Effective January 1, 2008, the Company adopted FASB ASC 820-Fair Value Measurements and Disclosures, or ASC 820, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing generally accepted accounting principles that require the use of fair value measurements establishes a framework for measuring fair value and expands disclosure about such fair value measurements. The adoption of ASC 820 did not have an impact on the Company’s financial position or operating results, but did expand certain disclosures.
	ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
	Level 1
	Observable inputs such as quoted market prices in active markets for identical assets or liabilities
	Level 2
	Observable market-based inputs or unobservable inputs that are corroborated by market data
	Level 3
	Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions.
	The Company did not have any Level 2 or Level 3 assets or liabilities as of February 28, 2015, with the exception of its derivative liability which are valued based on Level 3 inputs.
	Cash is considered to be highly liquid and easily tradable as of February 28, 2015 and therefore classified as Level 1 within our fair value hierarchy.
	In addition, FASB ASC 825-10-25 Fair Value Option, or ASC 825-10-25, was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value. The Company did not elect the fair value options for any of its qualifying financial instruments.
	Convertible Instruments
	The Company evaluates and accounts for conversion options embedded in its convertible instruments in accordance with professional standards for “Accounting for Derivative Instruments and Hedging Activities”.
	Professional standards generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments.
	These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument.  Professional standards also provide an exception to this rule when the host instrument is deemed to be conventional as defined under professional standards as “The Meaning of “Conventional Convertible Debt Instrument”.
	The Company accounts for convertible instruments (when it has determined that the embedded conversion options should not be bifurcated from their host instruments) in accordance with professional standards when “Accounting for Convertible Securities with Beneficial Conversion Features,” as those professional standards pertain to “Certain Convertible Instruments.” Accordingly, the Company records, when necessary, discounts to Convertible Debentures for the intrinsic value of conversion options embedded in debt instruments based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized over the term of the related debt to their earliest date of redemption. The Company also records when necessary deemed dividends for the intrinsic value of conversion options embedded in preferred shares based upon the differences between the fair value of the underlying common stock at the commitment date of the note transaction and the effective conversion price embedded in the note.
	ASC 815-40 provides that, among other things, generally, if an event is not within the entity’s control could or require net cash settlement, then the contract shall be classified as an asset or a liability.

Derivative_Liabilities

Derivative Liabilities	6 Months Ended
	Feb. 28, 2015
Notes
Derivative Liabilities	Derivative Liabilities
	The Company assessed the classification of its derivative financial instruments as of February 28, 2015, which consist of convertible instruments and rights to shares of the Company’s common stock, and determined that such derivatives meet the criteria for liability classification under ASC 815.
	ASC 815 generally provides three criteria that, if met, require companies to bifurcate conversion options from their host instruments and account for them as free standing derivative financial instruments. These three criteria include circumstances in which (a) the economic characteristics and risks of the embedded derivative instrument are not clearly and closely related to the economic characteristics and risks of the host contract, (b) the hybrid instrument that embodies both the embedded derivative instrument and the host contract is not re-measured at fair value under otherwise applicable generally accepted accounting principles with changes in fair value reported in earnings as they occur and (c) a separate instrument with the same terms as the embedded derivative instrument would be considered a derivative instrument subject to the requirements of ASC 815. ASC 815 also provides an exception to this rule when the host instrument is deemed to be conventional, as described.
	During the six-month period ended February 28, 2015 and 2014, the Company had notes payable outstanding in which the conversion rate was variable and undeterminable. Accordingly, the Company has recognized a derivative liability in connection with such instruments. The Company uses judgment in determining the fair value of derivative liabilities at the date of issuance at every balance sheet thereafter and in determining which valuation is most appropriate for the instrument (e.g., Binomial method), the expected volatility, the implied risk free interest rate, as well as the expected dividend rate.
	Changes in the derivative liabilities during the six-month periods ended February 28, 2015 and 2014 are as follows:
	Balance at August 31, 2014	$305,207
	Embedded conversion features at issuance	59,000
	Changes in fair value of derivative liabilities	(14,791)
	Balance, February 28, 2015	$349,416

Stock_Based_Compensation

Stock Based Compensation	6 Months Ended
	Feb. 28, 2015
Notes
Stock Based Compensation	Stock Based Compensation
	We account for the grant of stock options and restricted stock awards to employees in accordance with ASC 718, “Compensation-Stock Compensation.” ASC 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation.

Foreign_Currency_Translation

Foreign Currency Translation	6 Months Ended
	Feb. 28, 2015
Notes
Foreign Currency Translation	Foreign Currency Translation
	Assets and liabilities of subsidiaries operating in foreign countries are translated into U.S. dollars using both the exchange rate in effect at the balance sheet date or historical rate, as applicable. Results of operations are translated using the average exchange rates prevailing throughout the year. The effects of exchange rate fluctuations on translating foreign currency assets and liabilities into U.S. dollars are included in a separate component of stockholders’ equity (accumulated other comprehensive loss), while gains and losses resulting from foreign currency transactions are included in operations.

Business_Combinations

Business Combinations	6 Months Ended
	Feb. 28, 2015
Notes
Business Combinations	Business Combinations
	In accordance with Accounting Standards Codification 805, "Business Combinations" ("ASC 805") the Company records acquisitions under the purchase method of accounting, under which the acquisition purchase price is allocated to the assets acquired and liabilities assumed based upon their respective fair values. The Company utilizes management estimates and, in some instances, may require an independent third-party valuation firm to assist in determining the fair values of assets acquired, liabilities assumed and contingent consideration granted. Such estimates and valuations require us to make significant assumptions, including projections of future events and operating performance.

Recently_Issued_Accounting_Pro

Recently Issued Accounting Pronouncements	6 Months Ended
	Feb. 28, 2015
Notes
Recently Issued Accounting Pronouncements	Recently Issued Accounting Pronouncements
	A variety of accounting standards have been issued or proposed by FASB that do not require adoption until a future date. We regularly review all new pronouncements that have been issued since the filing of our Form 10-K for the six-month period ended February 28, 2015 to determine their impact, if any, on our financial statements. The Company does not expect the adoption of any of these standards to have a material impact once adopted.

Debt_Disclosures

Debt Disclosures	6 Months Ended
	Feb. 28, 2015
Notes
Debt Disclosures	LOANS PAYABLE
		28-Feb-15	31-Aug-14
		(Unaudited)
	Loans payable	$240,800	$218,300
	Loans payable
	The loans payable are due on demand, are unsecured, and are non-interest bearing.
	During the six-month period ended February 28, 2015 and 2014, the Company modified terms with existing or new lenders for loans payable aggregating $0 and $385,000, respectively.  Substantially all modifications consist in adding conversion terms to such notes.
	During the six-month period ended February 28, 2015, the Company issued 200,000,000 shares of its common stock, to satisfy principal obligations aggregating $7,000.
	During the six-month period ended February 28, 2015 and 2014, the Company generated proceeds of $29,500 and $252,600 from loans payable, respectively.
	CONVERTIBLE DEBENTURES
	At February 28, 2015 and August 31, 2014 convertible debentures consisted of the following:
		28-Feb-15	31-Aug-14
		(Unaudited)
	Convertible Debentures	$          830,368	$       688,751
	Unamortized debt discount	(35,334)	(136,688)
	Total	$          795,034	$       552,063
	The Convertible Debentures mature through May 2015, some of which are payable on demand and bear interest at ranges between 6% and 15%.  The convertible promissory notes are convertible at ratios varying between 50 and 55% of the closing price at the date of conversion through, at its most favorable terms for the holders, the average of the three lowest closing bids for a period of 5 days prior to conversion.  As of February 28, 2015, an aggregate of $482,571 of convertible promissory notes have matured.
	During the six-month period ended February 28, 2015 and 2014, the Company modified terms with existing or new lenders for loans payable aggregating $0 and $385,000, respectively.  Substantially all modifications consist in adding conversion terms to such notes.
	During the six-month period ended February 28, 2015 and 2014, the Company issued 662,982,983 and 622,531,098 shares of its common stock, respectively, to satisfy its obligations under principal repayments aggregating $18,383 and $279,395, respectively. Additionally, the Company issued 38,200,798 shares of its common stock to satisfy interest pursuant to certain convertible promissory notes during the six-month period ended February 28, 2015.  The fair value of the shares of common stock amounted to $1,411 during such period and has been recorded as interest expense.
	During the six-month period ended February 28, 2015 and 2014, the Company generated proceeds of $160,000 and $27,000, respectively, from the issuance of convertible promissory notes payable.

Common_Stock_and_Preferred_Sto

Common Stock and Preferred Stock Issuances	6 Months Ended
	Feb. 28, 2015
Notes
Common Stock and Preferred Stock Issuances	COMMON STOCK AND PREFERRED STOCK
	Preferred Stock- Series 1 and 2
	The designation of the Preferred Stock- Series 1 is as follows:  Authorized 2,000,000 shares, par value of $0.001.  One share of the Company’s Preferred Stock- Series is convertible into 53.04 shares of the Company’s common stock, at the holder’s option and with the Company’s acquiescence, and has three votes per share.
	The designation of the Preferred Stock- Series 2 is as follows:  Authorized 2,000,000 shares, par value of $0.001.  One share of the Company’s Preferred Stock- Series is convertible into one share of the Company’s common stock, at the holder’s option and with the Company’s acquiescence, and has no voting rights.
	During July 2014, the Company increased its number of authorized shares of common stock to 10,000,000,000. Its preferred stock remains at 4,000,000, authorized shares both with $0.001 par value.
	On March 5, 2013, Digital Brand Media & Marketing Group, Inc. received approval from the Financial Industry Regulatory Authority (FINRA) for its 100 to 1 reverse stock split. All shares have been retroactively adjusted to reflect the 100 to 1 reverse stock split.
	During the year ended August 31, 2014, and 2013, the Company issued 3,198,858,428 and 2,027,975 shares, respectively, of its common stock to satisfy its obligations under conversion features of convertible debt aggregating $484,145 and $67,022, respectively.  Additionally, the Company issued 349,906,974 shares of its common stock to satisfy interest pursuant to certain convertible promissory notes.  The fair value of the shares of common stock amounted to $78,404, which has been recorded as interest expense.
	In November 2012, 41,995 shares of Preferred Stock-Series 1 Designation were issued for an accrual to satisfy a debt. These shares are valued at $2,673.
	In November 2012, 433,637 shares of Preferred Stock-Series 1 Designation were issued to four officers of the Company. These shares are valued at $27,600.
	In October 2013, 385,000 shares of Preferred Stock-Series 1 Designation were issued to three officers of the Company. These shares are valued at $144,985, based on the trading price of the common shares into which the preferred shares are convertible. This amount was recorded as compensation expense.
	In October 2014, 1,100,000 shares of Preferred Stock Series 1 Designation were issued to three officers of the Company. These shares are convertible at a ratio of 1 preferred share to 53.04 common shares. These shares are valued at $5,834 based on the trading price of the common shares of $0.0001 into which the preferred shares are convertible. This amount was recorded as compensation expense.

Foreign_Operations

Foreign Operations	6 Months Ended
	Feb. 28, 2015
Notes
Foreign Operations	FOREIGN OPERATIONS
	As of February 28, 2015, all of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets at February 28, 2015 and revenues for the six-month period ended February 28, 2015 were as follows:
		United States	Great Britain		Total
	Revenues	-	$257,192	$257,192
	Total revenues	-	$257,192	$257,192
	Identifiable assets at February 28, 2015	$4,083	$124,987	$129,070
	As of August 31, 2014, all of our revenues and a majority of our assets are associated with subsidiaries located in the United Kingdom. Assets at August 31, 2014 and revenues for the year ended August 31, 2014 were as follows:
		United States	Great Britain	Total
	Revenues	-	$417,607	$417,607
	Total revenues	-	$417,607	$417,607
	Identifiable assets at August 31, 2014	$4,564	$130,398	$134,962

Basis_of_Presentation

Basis of Presentation	6 Months Ended
	Feb. 28, 2015
Notes
Basis of Presentation	Basis of Presentation
	The interim consolidated financial statements of Digital Brand Media & Marketing Group, Inc. (“we,” “us,” “our,” “DBMM” or the “Company”) are unaudited and contain all adjustments (consisting primarily of normal recurring accruals) necessary for a fair statement of the results for the interim periods presented. Results for interim periods are not necessarily indicative of results to be expected for a full year or for previously reported periods due in part, but not limited to, availability of capital resources, the timing of acquisitions, and the sensitivity of our business to economic conditions.
	The accompanying unaudited consolidated financial statements have been prepared, in accordance with accounting principles generally accepted in the United States (“U.S. GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). The accompanying unaudited consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All intercompany transactions have been eliminated in consolidation. You should read these interim financial statements in conjunction with the consolidated financial statements and notes thereto included in the Company’s Annual Report on Form 10-K/A for the year ended August 31, 2014.

Reclassifications

Reclassifications	6 Months Ended
	Feb. 28, 2015
Notes
Reclassifications	Reclassifications
	Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation.

Debt_Disclosures_Schedule_of_L

Debt Disclosures: Schedule of Loans Payable (Tables)	6 Months Ended
	Feb. 28, 2015
Tables/Schedules
Schedule of Loans Payable		28-Feb-15	31-Aug-14
		(Unaudited)
	Loans payable	$240,800	$218,300

Debt_Disclosures_Convertible_D

Debt Disclosures: Convertible Debt (Tables)	6 Months Ended
	Feb. 28, 2015
Tables/Schedules
Convertible Debt		28-Feb-15	31-Aug-14
		(Unaudited)
	Convertible Debentures	$          830,368	$       688,751
	Unamortized debt discount	(35,334)	(136,688)
	Total	$          795,034	$       552,063

Property_and_Equipment_Schedul

Property and Equipment: Schedule of Property, Plant and Equipment (Details) (USD $)	Feb. 28, 2015	Aug. 31, 2014
Details
Property, Plant and Equipment, Gross	$17,783	$15,462
Accumulated Depreciation, Depletion and Amortization, Property, Plant, and Equipment	10,790	9,239
Property, Plant and Equipment, Net, Total	$6,993	$6,223