UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM S-1
REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933
FULLCIRCLE REGISTRY, INC.
(Exact name of registrant as specified in its charter)
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Nevada | | 7389 | | 87-0653761 |
(State or Other Jurisdiction of Incorporation or Organization) | | (Primary Standard Industrial Classification Code Number) | | (IRS Employer Identification No.) |
161 Alpine Drive
Shelbyville, Kentucky 40065
(Address and telephone number of principal executive offices)
Matthew D. Watkins
Lynch, Cox, Gilman & Mahan, PSC
500 W. Jefferson St.
Suite 2100
Louisville, Kentucky 40206
(502) 589-4215
(Name, address and telephone number of agent for service)
Approximate date of commencement of proposed sale to the public: As soon as practical after the Registration Statement becomes effective.
If any securities being registered on this Form are to be offered on a delayed or continuous basis pursuant to Rule 415 under the Securities Act of 1933, other than securities offered only in connection with dividend or interest reinvestment plans, check the following box: x
If this Form is filed to register additional securities for an Offering pursuant to Rule 462(b) under the Securities Act, please check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same Offering. o
If this Form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box and list the Securities Act registration statement number of the earlier effective registration statement for the same Offering. o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
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Large accelerated filer | £ | Accelerated filer | £ |
Non- accelerated filer | £ (Do not check if a smaller reporting company) | Smaller reporting company | S |
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CALCULATION OF REGISTRATION FEE
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Title of each class of securities to be registered | | Amount to be Registered | | Proposed Maximum Offering Price Per Security | | Proposed Maximum Aggregate Offering Price | | Amount of Registration Fee (1) | |
Preferred Class B Stock, $.001 par value per share | | | 1,000,000 | | $ | | | | 1.00 | | $ | 1,000,000 | | $ | 39.30 | |
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(1) | Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457 promulgated under the Securities Act of 1933, as amended, based on the proposed Offering price of the common stock. |
The registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until this Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.
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The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.
PRELIMINARY PROSPECTUS
Insurance & Financial Services____
161 Alpine Drive
Shelbyville, KY 40065
1,000,000 SHARES OF CLASS B PREFERRED STOCK
(Subject to Completion, dated June 30, 2008)
This Prospectus was issued on ____________, 2008.
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1,000,000 SHARES
FullCircle Registry, Inc.
CLASS B PREFERRED STOCK
No public market exists for our preferred shares. The Offering price will be $1.00 per share, and shares will be sold in blocks of 50,000 shares each.
Each share of class B preferred stock will be convertible, upon the expiration of two years following their issuance, to ten shares of class A common stock. Holders of class B preferred stock will be entitled to vote on corporate matters. Each share of class B preferred stock will be entitled to ten votes. Each share of class B preferred stock will pay a $.02 dividend annually until such time as it is converted into class A common stock.
Investing in the class B preferred stock involves risks. See “Risk Factors” beginning on page 7.
PRICE $1.00 PER SHARE
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| | Price to Public | | Underwriting Discounts and Commissions | | Proceeds to Company |
Per Share | | $1.00 | | $ -0- | | $1.00 |
Total | | $1,000,000.00 | | $ -0- | | $1,000,000.00 |
The Securities and Exchange Commission and state securities regulators have not approved or disapproved these securities, or determined if this Prospectus is truthful or complete. Any representation to the contrary is a criminal offense.
The underwriters expect to deliver the shares of class B preferred stock to purchasers upon approval of the Offering within ninety (90) days of the investor’s subscription.
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TABLE OF CONTENTS
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Prospectus Summary | 3 |
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Risk Factors | 7 |
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Dilution | 12 |
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Use of Proceeds | 13 |
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Management’s Discussion and Analysis of Financial Condition and Results of Operations | 13 |
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Determination of Value of Class B Preferred Stock | 16 |
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Market for Common Equity and Related Stockholder Matters | 16 |
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Dividend Policy | 17 |
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Our Business | 17 |
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Industry Overview and Competition | 22 |
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Our Management | 23 |
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Compensation of Officers and Directors | 24 |
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Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters | 25 |
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Unregistered Sales of Equity Securities and Use of Proceeds | 25 |
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Legal Proceedings | 26 |
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Legal Matters | 26 |
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Experts | 26 |
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Changes in and Disagreements with Accountants | 26 |
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Where You Can Find More Information | 26 |
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Consolidated Financial Statements | F-1 |
You should rely only on the information contained in this prospectus (the “Prospectus”). We have not authorized any other person to provide you with additional or different information. This Prospectus is not an offer to sell, nor is it seeking an offer to buy, these securities in any state where the offer or sale is not permitted. The information in this prospectus is complete and accurate as of the date on the front cover of this Prospectus, but the information may have changed since that date. Market data and industry statistics used throughout this Prospectus are based on independent industry publications, reports by market research firms and other published independent sources. Some data and other information is also based on our good faith estimates, which are derived from our review of internal surveys and independent sources. Although we believe these sources are credible, we have not independently verified the data or information obtained from the se sources. Accordingly, investors should not place undue reliance on this information. By including such market data and information, we do not undertake a duty to provide such data in the future or to update such data when such data is updated.
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PROSPECTUS SUMMARY
This summary highlights information contained elsewhere in this prospectus and does not contain all of the information that you should consider in making your investment decision. Before investing in our class B preferred stock, you should carefully read this entire prospectus, including our audited consolidated financial statements and the related notes and the information set forth under the headings “Risk Factors” and “Management's Discussion and Analysis of Financial Condition and Results of Operations,” in each case included elsewhere in this prospectus. References in this prospectus to “we,” “us,” “our,” the “Company” and “FullCircle” refer to FullCircle Registry, Inc. unless the context requires otherwise.
About Us
Our initial business began in 2000, with the formation of FullCircle Registry, Inc. We were initially a technology-based business that provided emergency document and information retrieval services. Our service included, providing customers with secure storage and immediate access to their critical medical records, legal documents (living wills, powers of attorney, “do not resuscitate” orders, etc.), and emergency contact information.
In December 2006, our Directors unanimously consented that the Company should become an insurance agency. An application for a business entity license was submitted to the Department of Insurance in the Commonwealth of Kentucky. On February 27, 2007, a business entity license for Life and Health was issued to the Company. After March 1, 2007, appointment applications were submitted to various carriers and brokerage agencies.
Our Corporate Information
Our principal executive offices are located at 161 Alpine Drive, Shelbyville, Kentucky, 40065 and our telephone number is (502) 410-4500. Our website address is www.fullcircleregistry.com. Our website and the information contained therein or connected thereto shall not be deemed to be incorporated into this Prospectus or the registration statement of which it forms a part. Our website will be immediately revised and updated upon receipt of funds to reflect our new business model.
Our Business and Strategy
In connection with this Offering, it is our plan to acquire, or otherwise merge with, small insurance agencies with a five-year exit plan as well as offer shares of FullCircle Registry, Inc. to these agency owners to give them the ability to exit their business with the potential to meet or exceed the value of their business and participate financially in the growth of the company.
Once the Agencies are acquired, we will begin the process of adding our products to their portfolios and services. We expect to receive additional income from our other core products. With our additional products, we expect to double the gross revenue with each new agency when the training is completed and new products are installed. In addition to the standard commissions, we will begin to experience higher commission rates because we will receive higher performance payout levels with each of our partner insurance companies.
We believe we are well positioned for significant growth and have a multi-faceted growth strategy that builds on our new client relationships, insurance products, brands and integral role in the insurance process. The number, diversity and sophistication of the insurance products available in the insurance marketplace have grown significantly in recent years. Our clients increasingly require sophisticated insurance planning services such as ours to support their complex needs.
We are developing our plans and infrastructure for our new agencies. Initial plans for our FullCircle wheel of products and services that are in development are; ENC, Prescriptions, Life insurance, Health insurance (Group and Individual), Auto and Home insurance, and Medical Record Storage. We have identified and engaged talent with expertise in all areas except Auto and Home Insurance. As our name, “FullCircle,” implies, we intend to become a full service, one-stop shop for all insurance and financial planning for our clients.
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Growth Forecast
The five-year growth forecast assuming an average of $100k revenue agencies when acquired.
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| 6 mos. | 18 mos. | 30 mos. | 42 mos. | 54 mos. | 66 mos. |
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Agencies | 10 | 30 | 75 | 125 | 175 | 200 |
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Agency Gross Rev | $200K | $3.0M | $9.37M | $18.75M | $35M | $40M |
Any financial projection discussion of FullCircle included in this Prospectus is based upon assumptions that we believe to be reasonable. Even if the assumptions underlying its plans prove to be correct, there can be no assurance that FullCircle will not incur substantial operating losses in attaining its goals. There can be no assurance that the objectives will be realized if any of the assumptions underlying its plans prove to be incorrect. The Directors of FullCircle have studied, and are familiar with, the current insurance market; however, investors should be aware that no independent market studies have been conducted by us regarding the proposed business plans, nor are any such studies currently planned.
Risks Affecting Us
Our business is subject to numerous risks, as more fully described in the section entitled “Risk Factors” below. Briefly, we have a limited history of operations as an insurance agency, have a history of operating losses, and may not achieve or maintain profitability. We are dependent upon the sale of our products and services to generate a significant percentage of our revenue. The insurance industry is a highly competitive market, and we will be competing against companies that have much longer operating histories, more established brands and greater resources than we do. We rely on third party insurance companies in our marketing and selling of services to a significant portion of our client base.
Offering
Currently, we have one class of common stock and one class of preferred stock outstanding. Additional details regarding the capital structure of the Company are contained elsewhere in this Prospectus and the attached Financial Statements. As part of this Offering, we will issue one million (1,000,000) new shares of class B preferred stock, par value $0.001 per share. After the Offering, we will have one class of common stock and two classes of preferred stock. In this Prospectus, we refer to all of these actions together as the “Offering.” Except where otherwise noted, the description of the terms of our charter documents in this Prospectus reflects the terms of those documents as they will exist following the Offering. Except where otherwise noted in the historical data presented in the accompanying financial statements and elsewhere in this Prospectus, the Offering should have no dilutive effect on the class A common stock.
In this Offering, we are selling shares of class B preferred stock, which will have ten votes per share. One of the features of the class B preferred stock will be that each share of class B preferred stock will be converted into ten shares of class A common stock no sooner than two years following this Offering. In addition, until such time as the class B preferred stock is converted to class A common stock, the class B preferred stock will yield an annual dividend equal to two percent (2%) of its initial purchase price, or $0.02 per share.
The Offering price for the Shareholders as noted in this document was determined arbitrarily by FullCircle based upon a number of factors. The Offering price is based primarily on the amount of funds sought from this financing and the number of shares the Board is willing to issue in order to raise these funds. Accordingly, there is no relationship between the Offering price and the assets, earning or book value of FullCircle, the market value of the class A common stock, or any other recognized criteria of value. As such, the Offering price does not necessarily indicate the current value of the shares and should not be regarded as an indication of any future market price of FullCircle’s class A common stock.
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Offering Details
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Class B preferred stock offered by us | Up to 1,000,000 shares |
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Voting Rights
Conversion to Common Stock | The holders of class B preferred stock, par value $0.001 per share, are entitled to vote on corporate matters. The total number of votes each share is entitled to cast is 10 votes per share.
At any time after the expiration of the two year period following the date that a share of class B preferred stock is issued, the holder of such share may request, or FullCircle may require, that such class B preferred stock be converted into class A common stock at a conversion ratio of 10 shares of class A common stock for each one share of class B preferred stock. |
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Use of Proceeds | We estimate that the proceeds to us from this Offering will be approximately $1 million, less the costs of the offering, based on an assumed public Offering price of $1.00 per share. Management will have very broad discretion in the use of the proceeds from the Offering. The anticipated primary uses for the net proceeds from the Offering will be used to fund the acquisition of target insurance agencies in accordance with our business plan and to fund immediate operating capital needs of FullCircle. See section “Use of Funds” for additional details. |
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Dividend Policy
Market for Preferred Stock | Until such time that a share of class B preferred stock is converted to class A common stock, each such share of class B preferred stock will yield a dividend of $.02 each year payable on the anniversary date of its issuance.
Until such time as a share of class B preferred stock is converted into class A common stock, the class B preferred stock may not be resold or traded to another person or entity. |
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Risk Factors | There are many risks involved in purchasing class B preferred stock of the Company. As a prospective investor, you should read the “Risk Factors” section of this Prospectus for a discussion of factors that you should consider carefully before deciding to invest in shares of our class B preferred stock. |
Unless we indicate otherwise, all information in this Prospectus:
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| • | | gives effect to the Offering and is based on there being no shares of class B preferred stock and 71,796,906 shares of class A common stock outstanding as of June 11, 2008; |
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| • | | the Board has resolved to keep 10,000,000 shares of class A common stock reserved for issuance in furtherance of this Offering. |
SUMMARY CONSOLIDATED FINANCIAL AND OTHER DATA
The following tables present our summary historical consolidated financial data for the periods presented and should be read in conjunction with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and the consolidated financial statements and notes thereto included elsewhere in this Prospectus.
The historical financial information presented below may not be indicative of our future performance and does not necessarily reflect what our financial position and results of operations would have been had we operated as a stand-alone company during the periods presented. Results for the three months ended March 31, 2008 are not necessarily indicative of results that may be expected for the entire year.
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Statement of Operations Summary
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| | (Unaudited) For the Three Months Ended March, 31 | | (Audited) For the Twelve Months Ended December 31, |
| | 2008 | | 2007 | | 2007 | | 2006 |
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Revenues | $ | 32,578 | $ | 1,772 | $ | 67,303 | $ | 25,067 |
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Cost of Sales | | 21,645 | | 705 | | 46,319 | | 9,007 |
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Selling, General & Administrative Expenses | | 39,654 | | 38,108 | | 108,706 | | 362,606 |
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Total Other Income (Expense) | | (11,695) | | (8,742) | | 5,925 | | 6,591 |
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Net (Loss) | $ | (40,415) | $ | (45,783) | $ | (81,797) | $ | (339,955 ) |
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Net basic and fully diluted earnings per share: (Loss) | $ | 0 | $ | 0 | $ | 0 | $ | 0 |
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Balance Sheet Summary
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| | For the Three Months Ended | | For the Twelve Months Ended |
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| | March 31, 2008 | | December 31, 2007 | | December 31, 2006 |
| | (Unaudited) | | (Audited) | | (Audited) |
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Cash | $ | 4,422 | $ | 10,068 | $ | 573 |
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Total Current Assets | | 4,422 | | 10,068 | | 573 |
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TOTAL ASSETS | | 373,168 | | 378,814 | | 330,431 |
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Total Current Liabilities | | 544,927 | | 564,158 | | 480,814 |
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Total Long Term Liabilities | | 50,000 | | - | | - |
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TOTAL LIABILITIES | | 594,927 | | 564,158 | | 480,814 |
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TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT | $ | 373,168 | $ | 378,814 | $ | 330,431 |
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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This Prospectus contains forward-looking statements. All statements other than statements of historical facts contained in this Prospectus, including statements regarding our future results of operations and financial position, business strategy and plans and objectives of Management for future operations, are forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements.
In some cases, you can identify these statements by forward-looking words such as “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” the negative of these terms and other comparable terminology. These forward-looking statements, which are subject to risks, uncertainties and assumptions about us, may include projections of our future financial performance, our anticipated growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from the results, level of activity, performance or achievements expressed or implied by the forward-looking st atements, including those factors discussed under the caption entitled “Risk Factors.” You should specifically consider the numerous risks outlined under “Risk Factors.”
Although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, level of activity, performance or achievements. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of any of these forward-looking statements. We do not plan to update any of these forward-looking statements after the date of this Prospectus to conform our prior statements to actual results or revised expectations.
RISK FACTORS
Investing in our class B preferred stock involves a high degree of risk. You should carefully consider the following risks and all of the other information set forth in this Prospectus before deciding to invest in shares of our class B preferred stock. If any of the following risks actually occur, our business, financial condition or results of operations would likely suffer. In such case, the trading price of our class B preferred stock could decline due to any of these risks, and you may lose all or part of your investment. You should read the section titled “Special Note Regarding Forward-Looking Statements” immediately following these risk factors for a discussion of what types of statements are forward-looking statements, as well as the significance of such statements in the context of this Prospectus.
Risks Related to Our Business
There is no operational history of our Company in the new business area.
Our current business began in 2000 and the Company became public in 2002 with the formation of FullCircle Registry, Inc. Initially, we were solely a technology-based company providing emergency document and information retrieval services. We provided these services directly to subscribers and also offered our services through strategic alliances with health care providers.
In September 2005, the Company entered into an agreement with AMPO II, Inc. to acquire 50% of AMPO II, Inc. AMPO is a holding company for prescription fulfillment and assistance programs and companies. Since that time AMPO II ceased operations and the Company took possession of the AMPO II 60,000 name customer database.
Since the acquisition of that database our approach to the market has taken a different direction. In addition to the database being the vehicle to launch our prescription services business, the database will also be a source of clients for our other products. We have not been a position to test this strategy. We have learned from past experiences that the FullCircle Medical Records business, Emergency Medical ID Program and the Living Will Program are difficult sells as stand-alone products. Since the realization of this fact, we have searched for consumer-driven products with which our core product can be bundled as an additional benefit.
ENC “Emergency Notification Company” is another wholly-owned product. ENC is a product being marketed through automotive Dealers and RV Dealers to provide connections to medical information and family if a medical emergency occurs away from home. ENC is a new concept to the industry, but the core value of this enterprise is the ability to generate leads. Each purchaser of the ENC product provides names and addresses of friends and family to be contacted in case of emergency, and in turn, these names provide a prospective customer database for our Auto Dealers and RV Dealers. The customer receives five years of emergency services coverage with the initial contract.
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We have not established any revenues or operations that will prove financial stability under the new business model in the long term. There can be no assurance that we can realize our plans on the projected forecasts described in this Prospectus in order to reach sustainable or profitable operations. Any material deviation from our forecasts could require that we seek additional capital. There can be no assurance that such capital will be available at reasonable cost, or that it would not materially dilute the investment of investors in this Offering if it is obtained.
There is extensive competition in the insurance marketplace for the sale of insurance products.
The market for insurance products is highly competitive. Our principal competitors in the insurance industry have significant financial resources which may enable them to attract more talent, initiate projects, and thus effect broad market distribution of insurance products. There can be no assurance that we consistently will be able to undertake projects that will prove profitable to us in view of the intense competition to be encountered by us in all significant phases of our activities.
There is no assurance that this Offering will result in sufficient capitalization of the Company.
Following completion of this Offering, we anticipate having enough cash necessary to fund operations, and otherwise provide for our financial requirements to enable us to achieve our business plans; however, such funding may, in fact, prove to be inadequate. Accordingly, there can be no assurances that the funds available pursuant to this Offering will be sufficient to enable us to achieve our business objectives. Furthermore, if debt financing is required to maintain our operations, there can be no assurances that any such financing, or sufficient financing, will be available to us or, if available, that its terms will be favorable.
If we lose key outside suppliers of insurance products, we may not be able to provide our clients with the information and products they desire.
Our ability to sell our products is dependent upon the products of our carriers, specifically, Prudential, TransAmerica, AIG, Anthem Blue Cross Blue Shield, John Hancock, Humana, etc. If the products of our carriers are unavailable on acceptable terms, or are not available at all, our business, financial condition or results of operations could be materially adversely affected.
Some insurance carriers may seek to decrease our fees for selling their products. If we are unable to negotiate acceptable arrangements with these carriers or find alternative sources, we may be required to find other qualified insurance carriers.
Some of our third-party carriers have other agents who are our competitors, increasing the risks noted above.
Any failure to ensure and protect the confidentiality of client data could adversely affect our reputation and have a material adverse effect on our business, financial condition or results of operations.
Many of our products exchange information with clients through a variety of media, including the Internet, software applications and dedicated transmission lines. We rely on a complex network of internal process and controls to protect the confidentiality of client data, such as client data that may be provided to us. If we fail to maintain the adequacy of our internal controls, including any failure to implement required new or improved controls, or if we experience difficulties in implementation of our internal controls, misappropriation of client data could occur. Such internal control inadequacies could damage our reputation and have a material adverse effect on our business, financial condition or results of operations. However, under federal law, all insurance carriers are required to maintain HIPPA compliance policies and procedures.
Third parties may claim we infringe upon their intellectual property rights.
Third parties may claim we infringe upon their intellectual property rights. Businesses operating in the insurance and financial sectors, including our competitors and potential competitors, have in recent years increasingly pursued patent protection for their products and business methods. If any third parties were to obtain a patent on a methodology or product, we could be sued for infringement. Furthermore, there is always a risk that third parties will sue us for infringement or misappropriation of other intellectual property rights, such as trademarks, copyrights or trade secrets. We have made and expect to continue making expenditures related to the use of technology and intellectual property rights as part of our strategy to manage this risk.
The impact of claims of intellectual property infringement could have a material adverse effect on our business, financial condition or results of operations.
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Our clients pay us a fee based on the premiums of an insurance product and may seek to negotiate a lower fee or may cease using our indices, which could limit the growth of or decrease our revenues from premium-based fees.
A large portion of our revenues are from premium-based fees. Though unlikely, our insurance carriers may seek to negotiate a lower premium-based fee for a variety of reasons. As the needs of our carriers change, they may request to pay us a lower premium-based fee, in which case our asset-based fees could dramatically decrease, which could have a material adverse effect on our business, financial condition or results of operations.
Our business is dependent on our clients continuing to invest in insurance products. If our clients significantly reduce their investments in insurance products, our business, financial condition or results of operations may be materially adversely affected.
The majority of our revenues come from the sale of insurance products. To the extent that our clients’ investment emphasis significantly changes from insurance products to equity, fixed income securities, or other investment strategies, the demand for our insurance products would likely decrease, which could have a material adverse effect on our business, financial condition or results of operations. However, it is our intent to use excellent (A+) and superior (A++) rated insurance carriers, as those ratings are published from time to time by A.M. Best. In addition, it is our intention to provide one-stop financial services to our clients, thus deterring any attraction to competitors.
We must continue to introduce new insurance products and product enhancements to address our clients’ changing needs, market changes and developments.
The market for our insurance products is characterized by shifting client demands and evolving market practices. Changed client demands, new market practices or new technologies can render existing products obsolete and unmarketable. As a result, our future success will continue to depend upon our ability to market new insurance products and product enhancements that address the future needs of our target markets and respond to market changes. We may not be successful in introducing and marketing new insurance products or product enhancements on a timely and cost effective basis, or at all, and our new insurance products and product enhancements may not adequately meet the requirements of the marketplace or achieve market acceptance. In addition, clients may delay purchases in anticipation of new insurance products or product enhancements.
A limited number of clients account for a material portion of our revenue. Cancellation of premiums by any of these clients could have a material adverse effect on our business, financial condition or results of operations.
If we fail to obtain a significant number of new clients or if our largest clients cancel their policies and we are unsuccessful in replacing those products, our business, financial condition or results of operation could be materially adversely affected.
Cancellation of policies of insurance or renegotiation of terms by a significant number of clients could have a material adverse effect on our business, financial condition or results of operations.
Our primary commercial model is to procure new and recurring annual premiums for our insurance products. For most of our products, our clients may cancel their insurance at a specified period during the insured term. While we believe this practice supports our marketing efforts by allowing clients to buy insurance as needed without the requirement of a long-term commitment, the cancellation of insurance policies by a significant number of clients at any given time may have a material adverse effect on our business, financial condition or results of operations.
Increased competition in our industry may result in loss of market share, which may materially adversely affect our business, financial condition or results of operations.
We face significant competition for attracting and retaining our clients. Our competitors range in size from large companies with substantial resources to small, single-product businesses that are highly specialized. Our larger competitors may have access to more resources and may be able to achieve greater economies of scale, and our competitors that are focused on a narrower product line may be more effective in devoting technical, marketing and financial resources to compete with us. In addition, barriers to creating a single-purpose product may be low in many cases. The Internet as a distribution channel has allowed free or relatively inexpensive access to information sources, which has reduced barriers to entry even further. Low barriers to entry could lead to the emergence of new competitors. These competitive pressures may also result in fewer clients, fewer premiums, price reductions, and increased operating costs, such as for marketing, resulting in lower revenue, gross margins and operating income.
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Our growth may place significant strain on our Management and other resources.
We must plan and manage our growth effectively to increase revenue and maintain profitability. Our growth has placed, and is expected to continue to place, significant demands on our personnel, management and other resources. We must continue to improve our operational, financial, management, legal and compliance processes and information systems to keep pace with the growth of our business. There can also be no assurance that, if we continue to grow internally or by way of mergers, Management will be effective in attracting and retaining additional qualified personnel, expanding our physical facilities and information technology infrastructure, integrating acquired businesses or otherwise managing growth. Any failure to effectively manage growth or to effectively manage the business could have a material adverse effect on our business, financial condition or results of operations.
There is considerable risk embedded in growth through agency mergers and acquisitions, which may materially adversely affect our business, financial condition or results of operations.
A principal element of our growth strategy is growth through mergers with independent third party insurance agencies. Any future mergers could present a number of risks, including:
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| • | | incorrect assumptions regarding the future results of acquired operations or assets or expected cost reductions or other synergies expected to be realized as a result of acquiring operations or assets; |
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| • | | failure to integrate the operations or management of any acquired operations or assets successfully and on a timely and cost effective basis; |
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| • | | failure to achieve assumed synergies; |
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| • | | insufficient knowledge of the operations and markets of acquired businesses; |
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| • | | dilution of your preferred stock; |
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| • | | turnover of key personnel; |
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| • | | diversion of Management’s attention from existing operations or other priorities; and |
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| • | | inability to secure, on terms we find acceptable, sufficient financing that may be required for any such merger, acquisition or investment. |
In addition, if we are unsuccessful in completing mergers of other businesses, operations or assets or if such opportunities for expansion do not arise, our future growth, business, financial condition or results of operations could be materially adversely affected.
We are dependent on key personnel in our professional staff for their expertise. If we fail to attract and retain the necessary qualified personnel, our business, financial condition or results of operations could be materially adversely affected.
The development, maintenance and support of our clients is dependent upon the knowledge, experience and ability of our highly skilled, educated and trained employees. Accordingly, the success of our business depends to a significant extent upon the continued service of our executive officers and other key Management, research, sales and marketing, and other personnel. Although we do not believe that we are dependent upon any individual employee, the loss of a group of our key professional employees could have a material adverse effect on our business, financial condition or results of operations. We believe our future success will also depend in large part upon our ability to attract and retain highly skilled managerial, sales and marketing and other personnel. Competition for such personnel nationwide is intense, and there can be no assurance that we will be successful in attracting or retaining such personnel. If we fail to attract and retain the necessary qualified pers onnel our products may suffer, which could have a material adverse effect on our business, financial condition or results of operations.
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Catastrophic events could lead to interruptions in our operations, which may materially adversely affect our business, financial condition or results of operations.
Our operations depend on our ability to protect our equipment and the information stored in our databases against fires, earthquakes and other natural disasters, as well as power losses, computer and telecommunications failures, technological breakdowns, unauthorized intrusions, terrorist attacks on sites where we or our clients are located, and other catastrophic events. We also depend on accessible office facilities for our employees in order for our operations to function appropriately. There is no assurance that the business continuity measures we have taken to reduce the risk of interruption in our operations caused by these events will be sufficient. Such events could have a material adverse effect on our business, financial condition or results of operations.
Although we currently estimate that the total cost of developing and implementing our business continuity measures will not have a material impact on our business, financial condition or results of operations, we cannot provide any assurance that our estimates regarding the timing and cost of implementing these measures will be accurate.
Risks Related to This Offering and Ownership of Our Class B Preferred Stock
Because holders of the shares of class A common stock will control the majority of the voting power of all classes of voting stock, you will not be able to determine the outcome of shareholder votes.
Our class A common stock will have one vote per share, and our class B preferred stock will generally have ten votes per share. Following this Offering, holders of shares of class A common stock will collectively control the majority of the combined voting power of all classes of voting stock. In addition, the holders of the class A common stock may seek to cause us to take courses of action that, in their judgment, could enhance their investment in us, but which might involve risks to holders of our class B preferred stock or adversely affect us or other investors, including you.
If equity research analysts do not publish research or reports about our business or if they issue unfavorable commentary or downgrade our class A common stock, the price of our class A common stock could decline.
The trading market for our class A common stock relies in part on the research and reports that equity research analysts publish about us and our business. The price of our stock could decline if one or more securities analysts downgrade our stock or if those analysts issue other unfavorable commentary or cease publishing reports about us or our business.
The Offering price for the class B preferred stock is arbitrary.
The Offering price for the Shareholders as noted in this document was determined arbitrarily by FullCircle based upon a number of factors. The Offering price is based primarily on the amount of funds sought from this financing and the number of shares the Board is willing to issue in order to raise these funds. Accordingly, there is no relationship between the Offering price and the assets, earning or book value of FullCircle, the market value of the class A common stock, or any other recognized criteria of value. As such, the Offering price does not necessarily indicate the current value of the shares and should not be regarded as an indication of any future market price of FullCircle’s class A common stock.
The market price of our class A common stock may be volatile, which could result in substantial losses for you.
The initial public Offering price for our class B preferred stock will be one dollar ($1.00) per share. This initial public Offering price may vary from the market price of our class A common stock after the Offering. Some of the factors that may cause the market price of our class A common stock to fluctuate include:
| | | |
| • | | fluctuations in our quarterly financial results or the quarterly financial results of companies perceived to be similar to us; |
| | | |
| • | | changes in estimates of our financial results or recommendations by securities analysts; |
| | | |
| • | | failure of any of our products to achieve or maintain market acceptance; |
| | | |
| • | | failure to produce or distribute our products; |
| | | |
| • | | changes in market valuations of similar companies; |
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| | | |
| • | | success of competitive products; |
| | | |
| • | | changes in our capital structure, such as future issuances of securities or the incurrence of additional debt; |
| | | |
| • | | announcements by us or our competitors of significant products, contracts, acquisitions or strategic alliances; |
| | | |
| • | | regulatory developments in the U.S., foreign countries or both; |
| | | |
| • | | litigation involving our Company, our general industry or both; |
| | | |
| • | | additions or departures of key personnel; |
| | | |
| • | | investors’ general perception of us, including any perception of misuse of sensitive information; |
| | | |
| • | | changes in general economic, industry and market conditions; and |
| | | |
| • | | changes in regulatory and other dynamics. |
In addition, if the market for stocks in our industry, or the stock market in general, experiences a loss of investor confidence, the trading price of our class A common stock could decline for reasons unrelated to our business, financial condition or results of operations. If any of the foregoing occurs, it could cause our stock price to fall and may expose us to lawsuits that, even if unsuccessful, could be costly to defend and a distraction to Management.
DILUTION
After completion of the Offering, the existing shareholders of class A common stock will own 100% of the total number of shares of class A common stock then outstanding. The purchasers of the shares offered hereby will own 100% of the total number of class B preferred shares then outstanding, for which they will have made a cash investment of in the aggregate up to $1,000,000, or $1.00 per Share.
Each share of class B preferred stock carries with it the right to convert into class A common stock of the Company at the rate of ten shares of class A common stock to one share of class B preferred stock. The right to convert class B preferred stock into class A common stock arises upon the expiration of a period of two years following the date of their issuance. At the time of the conversion of each share of class B preferred stock into ten shares of class A common stock, the then shareholders owning common stock will be diluted by up to 10,000,000 shares of class A common stock.
Until such time as the stock is converted to class A common stock, each share of class B preferred stock will carry with it the right to ten votes on all matters in which common stock is entitled to vote.
In addition, upon liquidation of the Company, each share of class B preferred stock will share in the proceeds of liquidation as if it had been converted to ten shares of common stock immediately prior to the liquidation.
The class B preferred stock will be paid a dividend of $.02 per share per year. Until such time as the class B preferred stock is converted to class A common stock, the class B preferred stock will not be entitled to participate in dividends declared on class A common stock.
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USE OF PROCEEDS
Assuming that we sell all 1,000,000 shares of class B preferred stock, we estimate that the proceeds from this Offering will be approximately $1 million, less costs associated with this Offering, based on an assumed initial public Offering price of $1.00 per share. Proceeds from this Offering are expected to be used primarily to fund the acquisition of target insurance agencies in accordance with our business plan and to fund immediate operating capital needs of FullCircle. We anticipate that the funds will be spent as follows:
| |
Agency mergers and expenses | 35% |
| |
Retire notes | 30% |
| |
New Management and staff expenses | 20% |
| |
Web pages and marketing materials | 5% |
| |
Operations, Call Center and Training Center | 5% |
| |
Retire current operational liabilities | 5% |
The exact break down of the use of the proceeds received in this Offering will change depending on the number of preferred class B shares sold and as the needs of the Company changes. Management will have broad discretion in the use of funds raised through this Offering. A discussion of our business plan and growth strategy follows.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
Results of Operations for the Three Month Periods Ended March 31, 2008 and 2007
Revenue
Revenues during the three months ended March 31, 2008 were $32,578 with a cost of sales of $21,645 yielding a gross profit of $10,934 compared to $1,772 in revenues for the same period in 2007 with cost of sales of $705 yielding a gross profit of $1,067 for the same period in 2007
Operating expenses and selling, general and administrative costs during the current three-month period were $39.654 resulting in an operating loss of $28,720 compared to operating expenses of $38,108 for the three months ended March 31, 2007 resulting in an operating loss of $37,041 in the same period in 2007.
Interest expense for the three months ended March 31, 2008 was $11,695 resulting in a net loss from continuing operations of $40,415. For the three months ended March 31, 2007 the Company had interest expense of $8,742 and recognized a net loss of $45,783.
Liquidity and Capital Resources
At March 31, 2008 the Company had total assets of $373,168 compared to total assets of $378,814 at December 31, 2007. The Company had total assets consisting of $4,422 in cash, $0 in property and equipment, and $368,746 investment in the 60,000 name database. Total assets at December 31, 2007 consisted of $10,068 in cash, $0 in property and equipment, and $368,746 in investment in our customer database.
At March 31, 2008, the Company had $594,927 in total liabilities. Total liabilities include $63,004 in accounts payable, $58,360 in accrued interest, $0 in accrued expenses, $115,000 in notes payable, $308,563 in notes payable to related parties and $50,000 long-term notes payable-related parties. Total liabilities at December 31, 2007 were $564,158 which were comprised of $71,271 in accounts payable, $49,065 in accrued interest, $20,259 in accrued expenses, $115,000 in notes payable and $308,563 note payable to related parties.
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Net cash used by operating activities for the three months ended March 31, 2008 was $55,646 compared to $18,987 for the same period in 2007. During the three months ended March 31, 2008, $0 was used for investments, and $50,000 was provided by financing activities. For the same period in 2007 $0 was used for investments and $20,000 was provided by financing activities.
As of March 31, 2008 we had no capital commitments. We are currently focused on increasing revenues from our operations and reducing debt through converting debentures and notes payable to common stock. We may also seek funding from unencumbered securities purchases or from lenders offering favorable terms. No assurance can be given that we will be able to obtain the total capital necessary to fund our new business plans. In such an event, this may have a materially adverse effect on our business, operating results and financial condition.
We are planning on applying for our preferred class B share Offering at the completion of this filing. No assurance can be given that we will be successful with this Offering.
We require additional capital to supplement our anticipated revenues and fund our continuing operations. We have relied upon advances from officers and shareholders and we have issued stock to finance our operations to this point.
FullCircle currently owes $358,563 in notes payable to related parties, and other notes payable of $115,000. Our auditors have expressed concern that the Company has experienced losses from operations and negative cash flows from operations since inception. We have negative working capital and a capital deficiency at March 31, 2008. These conditions raise substantial doubt about our ability to continue as a going concern.
Late in 2007 and early in 2008 insurance sales revenue began to come in as a result of our transition into the insurance business. The accounting process; revenue recognition, cost of sales, gross profit and operating expenses will fluctuate as we continue to evolve as an insurance agency.
We have expended considerable time and expenses working life insurance policies and group health insurance policies that should begin to show additional revenues later in 2008.
Results of Operations for Years ending December 31, 2007 and 2006
Revenue
Revenues during the twelve months ended December 31, 2007 were $67,303 with cost of sales of $46,319 yielding a gross profit of $20,984 compared to $25,067 in revenues for the same period in 2006 with a cost of sales of $9,007 and a gross profit of $16,060.
Operating expenses and other costs during the twelve-month period ending December 31, 2007 were $108,706 resulting in an operating loss of $87,722 compared to the operating expenses of $362,606 for the twelve months ending December 31, 2006 with an operating loss of $346,546.
Interest expense for the twelve months ending December 31, 2007 was $38,194 resulting in a net loss from continuing operations of $81,797. By comparison, interest expense for the twelve months ending December 31, 2006 was $22,423 resulting in a net loss from continuing operations of $339,955.
Late in 2007 Insurance sales revenue began to come in as a result of our transition into the insurance business. The accounting process; revenue recognition, cost of sales, gross profit and operating expenses will fluctuate as we continue to evolve as an insurance agency.
We have expended considerable time and expenses working life insurance policies and group health insurance policies that should begin to show revenues in 2008.
Liquidity and Capital Resources
As of December 31, 2007, the Company had assets in the amount of $378,814, compared to assets in the amount of $330,431 at December 31, 2006.
On December 31, 2007, the Company had current assets consisting of $10,068 in cash, and $368,746 in a customer database that was assigned to us from AMPOII, Inc.
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Total assets as of year-end December 31, 2006 consisted of $573 in cash, $11,112 in property and equipment, and $318,746 in investment in AMPO II.
On December 31, 2007, the Company had $564,158 in total liabilities. Current liabilities included $71,270 in accounts payable, $49,065 in accrued interest, $20,259 in accrued expenses, and $423,563 in current note payable liabilities. Current note payable liabilities include $115,000 in notes payable, and $308,563 in notes payable to related parties.
By comparison, on December 31, 2006 the Company had $480,814 in total liabilities. On December 31, 2006 liabilities included $102,687 in accounts payable, $31,417 in accrued interest, $78,571 in accrued expenses, and $268,139 in current note payable liabilities. December 31, 2006 liabilities included $165,176 in notes payable, $102,963 in notes payable to a related party.
Net cash used by operating activities for the twelve-month period ending December 31, 2007 was $125,929 compared to $55,226 used in the twelve-month period ending December 31, 2006. During the twelve-month period ending December 31, 2007, $0 was used by investing activities, and $135,424 was provided by financing activities. For the same period in 2006, $80,176 was provided by financing activities, and $43,621 was used by investing activities.
During the twelve month period ending December 31, 2007, in an effort to secure additional operating capital, and to pay down accounts payable and notes payable, the Company borrowed $185,600, represented by promissory note agreements from major stockholders of the Company. Each Note, together with interest accrued thereon at the rate of ten percent (10%) per annum, shall become due and payable in one lump sum on their anniversary dates in 2008 or 2009. The Notes were issued pursuant to an exemption from registration under Regulation S of the Securities Act of 1933, as amended. In addition two notes were issued to new investors on February 13, 2007 for $20,000 and were immediately converted into shares.
During the twelve month period ending December 31, 2007 the $10,000 balance of a $20,000 note written in 2006 was converted into shares and a note for $50,176 written on February 17, 2006, plus interest of $7,145 was paid.
From February 2003 through April 2003, the Company conducted a private placement of $600,000 in convertible debentures and warrants to buy 1,800,000 shares of the Company’s common stock. The debentures bear interest at 12% and mature one year from the date of issuance. The debentures may be converted for either $0.75 per share or 50% of the average three lowest trading prices for our common stock during the 20 trading days before the conversion date, whichever is lower. The warrants are exercisable until seven years from the date of issuance at a purchase price of $0.075. In addition, the exercise price of the warrants will be adjusted in the event we issue common stock at a price below market, with the exception of any securities issued as of the date of the warrant. The full principal amount of the convertible debentures is due upon default under the terms of convertible debentures. The investors hold a security interest in substa ntially all of our assets, intellectual property and registration rights with respect to the shares underlying the debentures and warrants.
During 2003, the Company negotiated to reduce these convertible debentures and warrants through issuances of common stock. Through December 31, 2003 the Company continued to reduce notes payable, convertible debentures and associated interest. During 2003, the Company issued stock for the conversion of debentures and related interest. Through the twelve months ended December 31, 2004, we settled $203,015 in notes payable and $369,307 in convertible debentures through the issuance of stock. In November 2003, the Company defaulted on the convertible debenture agreement and a new note was signed pursuant to a settlement agreement. The balance of the new note was $345,533 at December 31, 2003 and was due in November 2004. We settled the outstanding balance of the convertible debentures and warrants for $150,000 prior to November 2004 and have negotiated the retirement of the warrants. They were cancelled in 2007.
Except as otherwise disclosed herein, as of December 31, 2007, the Company had no capital commitments. We are currently focused on increasing revenues from our insurance agency operations and reducing debt through converting debentures and notes payable to common stock. We may also seek funding from unencumbered securities purchases or from lenders offering favorable terms. At this time, we have no contracts, agreements, or understandings for additional funding, nor can any assurance be given that we will be able to obtain this capital on acceptable terms, if at all. In such an event, this may have a materially adverse effect on our business, operating results and financial condition. If the need arises, we may offer a private placement or attempt to obtain funding through the use of various types of short term funding, loans or working capital financing arrangements from financial institutions and or shareholders.
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Factors That May Impact Future Results
At the time of this Offering, we had insufficient cash reserves and receivables necessary to meet forecast operating requirements. In the event we are unsuccessful in our efforts to raise additional funds, we will be required to significantly reduce cash outflows and, possibly, discontinue our operations. We need to raise immediate capital to continue our operations and implement our plans to respond to competitive pressures, or otherwise to respond to unanticipated requirements. Our failure to obtain immediate financing, or inability to obtain financing on acceptable terms, could require us to limit our plans, incur indebtedness that has high rates of interest or substantial restrictive covenants, issue equity securities that will dilute your holdings, or discontinue all or a portion of our remaining operations.
The current expansion of the Company’s business demands that significant financial resources be raised to fund capital expenditures, working capital needs, debt service and the cash flow deficits expected to be generated over then next nine months by operating losses. Current cash balances and the realization of accounts receivable will not be sufficient to fund the Company’s current business plan beyond the next three months. Consequently, the company is pursuing this Offering in the aggregate amount of up to $1,000,000 to fund the Company’s expansion needs.
Management is currently negotiating with existing shareholders and other accredited investors in order to obtain working capital necessary to meet current and future obligations and commitments. Management is confident that these efforts will produce financing to further the growth of the Company. Nevertheless, there can be no assurance that the Company will be able to raise additional capital on satisfactory terms or at all. In the event that the Company is unable to obtain capital on acceptable terms or in sufficient amounts, the impact thereof would have a material adverse impact on the Company’s business, operating results, and financial condition as well as its ability to service debt requirements. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
Critical Accounting Policies and Estimates
The Company’s discussion and analysis of its financial condition and results of operations are based upon its financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements may have required the Company to make estimates and judgments that affect the reported amounts of assets and liabilities, revenues and expenses and related disclosures. On an ongoing basis, the Company evaluates estimates, including those related to bad debts, inventories, fixed assets, income taxes, contingencies and litigation. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis of the Company’s judgments on the carrying value of assets and liabilities. Actual results may differ from these estimates under different assumptions or conditions.
DETERMINATION OF VALUE OF CLASS B PREFERRED STOCK
The Offering price for the Shareholders as noted in this document was determined arbitrarily by FullCircle based upon a number of factors. The Offering price is based primarily on the amount of funds sought from this financing and the number of shares the Board is willing to issue in order to raise these funds. Accordingly, there is no relationship between the Offering price and the assets, earning or book value of FullCircle, the market value of the class A common stock, or any other recognized criteria of value. As such, the Offering price does not necessarily indicate the current value of the shares and should not be regarded as an indication of any future market price of FullCircle’s class A common stock.
MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS
Our class A common stock is listed on the Over the Counter Bulletin Board under the Symbol “FLCR.” However, there is currently no regular trading market or trading in the Company’s stock, and we cannot give an assurance that such a market will develop. Our class B preferred stock will not be traded on any exchange and, therefore, will not have a symbol.
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The following table sets forth the high and low bid quotations per share of our common stock for the periods indicated.
| | | |
| High | Low | Quarter End Close |
2008 | | | |
First Quarter | .05 | .02 | .05 |
Second Quarter (as of June 11, 2008) | .05 | .025 | .05 |
| | | |
2007 | | | |
First Quarter | .02 | .009 | .017 |
Second Quarter | .045 | .011 | .043 |
Third Quarter | .08 | .03 | .06 |
Fourth Quarter | .06 | .02 | .05 |
| | | |
2006 | | | |
First Quarter | .06 | .017 | .03 |
Second Quarter | .07 | .023 | .035 |
Third Quarter | .035 | .01 | .012 |
Fourth Quarter | .03 | .01 | .014 |
The above quotations are as reported at www.aolfinance.com. These quotations do not represent actual transactions.
Transfer Agent
Our transfer agent is Interwest Transfer Co., Inc. It is located at 1981 Murray Holladay Road, Suite 100, Salt Lake City, Utah 84117. The phone number is (801) 272-9294
DIVIDEND POLICY
Our class B preferred shares will yield a dividend of $.02 per share. Dividends on preferred class B stock will be paid annually following the yearly anniversary date of the issuance of such shares.
We anticipate that our Company’s future earnings, if any, will be retained to finance our growth and that we will not pay cash dividends on class A common stock for the foreseeable future.
OUR BUSINESS
History
Our initial business began in 2000, with the formation of FullCircle Registry, Inc. We were initially a technology-based business that provided emergency document and information retrieval services. Our service included, providing customers with secure storage and immediate access to their critical medical records, legal documents (living wills, powers of attorney, “do not resuscitate” orders, etc.), and emergency contact information. The system was designed to allow medical personnel to quickly obtain critical information. We provided these services directly to subscribers and through strategic alliances with health care providers.
In December 2006, our Directors unanimously consented that the Company should become an insurance agency. An application for a business entity license was submitted to the Department of Insurance in the Commonwealth of Kentucky. On February 27, 2007, a business entity license for Life and Health was issued to the Company. After March 1, 2007, appointment applications were submitted to various carriers and brokerage agencies.
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Our Growth Strategy
Independent Insurance Agency Acquisitions
Norman L. Frohreich, President and CEO, has been retained to formulate and direct the expansion of the new insurance business model and the growth of FullCircle Registry, Inc. It is Mr. Frohreich’s vision to emulate the H&R Block and Edward Jones business models and launch an insurance agency merger plan in rural America. Thus, we plan to expand the business model to include markets outside the greater Louisville area.
It is our plan to acquire, or otherwise merge with, small insurance agencies with a five-year exit plan as well as offer shares of FullCircle Registry, Inc. to these agency owners to give them the ability to exit their business with the potential to meet or exceed the value of their business and participate financially in the growth of the company.
The target model for an insurance agency acquisition is:
1.
Agency in a town with a population less than 40,000.
2.
Agency that has gross revenues of $50,000 to $150,000.
3.
Agency owner that is over the age of 55.
Our research suggests that these smaller agencies are not targets for acquisition by larger companies, and, therefore, their individual owners have limited options for an exit strategy.
We are planning on moving cautiously initially. We have only 10 agencies targeted for purchase during the first six months after funding is available. We will need ample time to develop the infrastructure and to train the individuals to manage these agencies once acquired. We expect that some of the owners will continue to work and will phase out over time; others will want to exit immediately. We will have to be flexible to move as needed as each situation emerges.
We have several strong licensed insurance industry veterans available to provide the training and leadership for this task. Initially we expect to operate in just a five state area: Kentucky, Indiana, Illinois, Ohio and Tennessee. Once the model is developed and operating, we expect to move into other regional offices so that we can service these agencies from a close proximity. We believe we can operate up to 25 agencies per regional office.
Once the Agencies are acquired, we will begin the process of adding our products to their portfolios and services. We expect to receive additional income from our other core products. With our additional products, we expect to double the gross revenue with each new agency when the training is completed and new products are installed. In addition to the standard commissions, we will begin to experience higher commission rates because we will receive higher performance payout levels with each of our partner insurance companies.
For example, each insurance company provides higher compensation levels when higher policy revenue is achieved. At that point, we can afford to continue to pay generous amounts to individual agents and receive exceptional revenue on the difference.
Compensation for the sales people in the agencies will be on a commission basis with the exception of clerical help, if needed. Preferably, we hope to find agents who can manage their own clerical functions. Incentives will be provided for each agency manager to improve the revenues and net profits. Compensation will also be provided for the overall performance of each profit center.
We expect to receive assistance from our major insurance company partners—many have already indicated they are aware of agent-owners who are looking for exit strategies. Research shows that the average age of the owners of the independent insurance agencies in our country is 53 years old. Our information suggests that over 20% of the agencies nationally (over 125,000 agency owners) have no exit plan. Like other businesses, the independent insurance agents of rural America are having a problem “selling” their books of business. Many major insurance companies are beginning to acquire larger agencies but the smaller rural agencies are being passed over. Our goal is to merge with hundreds of these agencies over the next several years. We have been in contact with a number of agencies that are looking for an exit plan.
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It is interesting to note that as large banks continue to acquire small rural banks, brand new small banks emerge and grow rapidly. When financial needs are at issue, the personal relationships continue to drive business in rural America. People like to trust their financial matters with those who they see at the local high school ball games, their local Chamber of Commerce meetings or the Rotary club meetings.
We believe we are well positioned for significant growth and have a multi-faceted growth strategy that builds on our new client relationships, insurance products, brands and integral role in the insurance process. The number, diversity and sophistication of the insurance products available in the insurance marketplace have grown significantly in recent years. Our clients increasingly require sophisticated insurance planning services such as ours to support their complex needs.
We are developing our plans and infrastructure for our new agencies. Initial plans for our FullCircle wheel of products and services that are in development are; ENC, Prescriptions, Life insurance, Health insurance (Group and Individual), Auto and Home insurance, and Medical Record Storage. We have identified and engaged talent with expertise in all areas except Auto and Home Insurance. As our name, “FullCircle,” implies, we intend to become a full service, one-stop shop for all insurance and financial planning for our clients.
We have selected two Vice Presidents to manage our Agency acquisition and Agency management functions.
Summary of Growth Strategy
The principal elements of our growth strategy are:
| | | |
| • | | Increase products and services within our current client base.Many of our clients have received little or no insurance planning, and we believe there are substantial opportunities to cross sell our services. |
| | | |
| • | | Expand client base.We plan to add new clients by leveraging our experience, brand strength, our insurance products, and our strong knowledge of insurance process. In addition, we plan to expand our client base through the acquisition of independent insurance agencies in locations where we currently have limited or no access. |
| | | |
| • | | Expand national presence. We intend to leverage our brands, reputation and products to expand and gain more clients in selected markets in which we currently have a limited presence. There are now less barriers to providing insurance products crossing state lines, therefore allowing us to expand rapidly. |
| | | |
| • | | Product Growth:
As our name, “FullCircle,” implies, we intend to become a full service, one-stop shop for all insurance and financial planning for our clients. |
| | | |
| • | | New product Offerings and enhancements.In order to enhance our leadership position, we plan to expand our product base and enhance existing products. We maintain an active dialogue with our clients in order to understand their needs and with our insurance partners to anticipate market developments. |
| | | |
| • | | Expand our presence across all asset classes.We believe our well-established reputation and client base in the equity area as well as our experienced staff provide us with a strong foundation to become a leading provider of insurance products. |
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| • | | Growth Through Acquisitions. We intend to actively seek to acquire independent insurance agencies that will enhance, complement or expand our client base, as well as increase our ability to provide quality insurance offerings to our clients. |
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Competitive Advantages
We believe our competitive advantages include the following:
| | | |
| • | | Strong brand recognition. We are currently appointed with Shaw American, which is a large brokerage-clearing house for Life Insurance Carriers. Our agents will be able to quote insurance proposals with all the major carriers, such as Prudential, John Hancock, AIG, and TransAmerica, just to name a few. Through the relationship with Shaw which was founded in 1964, FullCircle will be able to receive a high level of commissions while outsourcing back office support, application processing, and policy issuance follow-up and services. In addition to Shaw American, we have negotiated and qualified for a Managing Special Representative (MSR) contract with AIG. This MSR contract allows us to market products and services that are normally only available to captive AIG agents and employees. This is significant due to the fact that we will be able to market some of the finest financial services, receive high levels of co mmissions and bonuses while maintaining the independence to shop for our clients’ needs in the marketplace. |
| | | |
| • | | Strong client relationships and deep understanding of their needs. Insurance is a hands-on service where clients prefer to know their service providers personally. Our approach to client development, dedication to client support, and range of products have helped us build strong relationships with our clients. We believe the skills, knowledge and experience of our Management enable us to develop and enhance our methodologies in accordance with client demands and needs. |
| | | |
| • | | Competition in the insurance marketplace. Neither the Company nor its Directors have found anything like our business model currently being offered in the insurance marketplace. Thus, it is unlikely that competition will immediately come from within the insurance industry. |
| | | |
| • | | Opportunity for quick growth through mergers and acquisitions. By acquiring trusted insurance agencies in rural America, Management believes that the Company can quickly grow its business to be a major insurance agency. It is anticipated that our acquisition of only a small portion of Kentucky’s rural insurance market share will make the Company immediately profitable. |
| | | |
| • | | Availability of insurance products. We are currently able to market insurance products that are available in most major insurance markets throughout the United States of America. As our size increases, we anticipate that we will be able to further expand our product offerings. |
| | | |
| • | | Highly skilled employees. Through our agency acquisition process, we will be targeting highly skilled, highly technical and, in some instances, highly specialized individuals who will bring a wealth of knowledge and experience to our Company. |
| | | |
| • | | Extensive historical databases. We believe our substantial and valuable databases of proprietary client information, together with the databases of each agency we acquire, are valuable and would be difficult and costly for another party to replicate. Such data is a critical component of our success. Specifically, having access to a tested prescription client database will provide warm prospects which could be a critical component to the growth of our client base. |
Other Business Opportunities
Insurance Products
One significant aspect of our new focus and direction is our ability to generate new prospects and clients. One immediate opportunity is the marketing insurance products to existing clients of a Louisville area attorney who is also a licensed insurance agent. We expect to partner up with other local attorneys to expand this product offering. Phase one of this plan is currently in motion and new revenue has occurred.
We will continue to recruit independent licensed agents. We feel that we have a very unique recruiting proposition when it comes to obtaining quality agents for the company. We will be able to offer attractive commission rates while giving the agent the opportunity for ownership in the company through a company stock incentive plan. This ownership by the agent will also help serve as retention tool in an industry where turnover is the norm.
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Prescription Services
We believe that the time has come to seriously treat the Prescription Services business as a total international fulfillment process. In the recent years this has been a subject of dialogue with our politicians but the “fear of safe drugs” has been the topic of many media events. Many of our drugs are now manufactured outside the United States today. Because of the large disparity in the price of prescription drugs we believe that the pharmaceutical industry will soon “catch up” with all other industries that are marketing and manufacturing products internationally. As incomes rise internationally, so will the markets for U.S. Pharmaceutical companies products which will help drive prices down.
Shoes, clothing, automobiles, food, appliances, etc. are all of international supply and marketing scope today. The pharmaceutical industry is lagging behind. We expect that this will provide a great opportunity for us to develop a new vehicle to aggressively market prescription drugs with a company specific soft card. Several states are now leading the campaign to support the re-importation of pharmaceuticals. It is our belief that many other states will soon follow. We wish to participate in this trend.
It is planned to utilize our 60,000 name customer database to be part of our prescription spoke in the FullCircle wheel of services. We expect to use this tested database of previous AMPO II customers and to utilize additional media methods to attract new customers for our prescription services.
Also, being mindful of the billions of dollars that were spent on gift cards in the Christmas season last year we believe that there is a place for a prescription specific gift card. Our soft card agreement and our arrangements with an international prescription fulfillment center will be the vehicle used to expand into that market.
We are currently in the “final” stages of re-negotiating our agreement with a large Pharmacy that can deliver U.S. prescription products and can also offer re-import FDA approved drug prescription services as well at highly reduced rates. Our clientele will have the option to select prescription services from one company with very competitive international rates. Current pricing provides savings of up to 40% on many name brand prescription drugs.
The prescription services will also be made available to the new Insurance Agencies that join our company. This will provide a new personalized service for their existing books of business.
We have signed an agreement with a new soft card company to provide the financial vehicle for our FullCircle Prescription Services. We expect to be in a position to announce our beta testing plans and the complete FullCircle Prescription Services plans during the June quarter.
With the anticipated funding, the new FullCircle Prescription Service web page will be launched.
Emergency Notification Company
The ENC product is operational and poised for growth. This product’s web page will also be updated with the availability of the new funding.
Not only is this product an integral part of our new ventures, it provides a valuable security for our customers. Each purchaser of the ENC product provides names and addresses of friends and family to be contacted in case of emergency, and in turn, these names provide a prospective customer database for our other products and services. Our call center is current and has been kept active since inception.
As a lead generation tool it will be provided to all of our existing customers at significantly reduced costs. We will also provide this service to our new agencies books of business customers.
Medical Records Storage and Retrieval services
The on-line vault server for Medical Record Storage is being upgraded to Web 2.0 standards for productivity and security.
We believe that our Medical Records Storage original core business was ahead of its time. Now that politicians are continuing to emphasize this very important service and the fact that Google has announced it is entering the storage business with an agreement with the Cleveland Clinic, we believe the timing is right to offer these services as a stand alone product or bundled with our other products. Medical record storage upgrades are expected to be operational in the June Quarter.
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Web page development
We have begun the foundation development of our new web page direction. Essentially we will have new web page, although currently a basic foundation, it has been developed with the latest Web 2.0 standards for functionality and expandability. dmcdon.com is our web service provider which is managed by Dennis McDonough our IT services manager. It is poised and ready to incorporate our new message when funding is available.
Our web portal will be the foundation providing integral system access to our new agencies, life insurance products, Medicare products, Emergency Notification products, FullCircle Prescription Services, Medical Records storage services, and other spokes in our wheel of FullCircle Services as they are developed. This is flexible and dynamic technology that will provide a highly secure internet portal for all FullCircle partners to use. The design and tools being included will enhance our information flow, communications and productivity.
Mr. McDonough provides a strong resume of credentials. Articles by Dennis McDonough include subjects of Internet Marketing, Search Engine Optimization, and Website Design. His articles have appeared on line and in printed publications including: Auto Success Magazine, Club Solutions Magazine, and now Recruiting and Staffing Solutions Magazine.
More information about Dennis McDonough is available on his web site: www.dmcdon.com ” At dmcdon.com we do a lot of specialized website design and application development work. Currently dmcdon.com's team is creating some exciting website e-commerce projects. These projects are not just web pages, but are examples of data portals for exchanging information from inside a company, with it's customers and vendors — true Internet Integration.”
VoIP Telephone Services and New Equipment
FullCircle Registry recently upgraded to a full Voice Over Internet Protocol (VoIP) telephone service for increased user efficiency and productivity. The VoIP system has already shown significant cost savings.
Our office has begun to install new computer equipment, applications and operating systems. These will provide optimal capabilities for information exchange between our current in house systems, and our online systems. We are installing new software applications to maintain our server and database communications in the most secure environment possible.
INDUSTRY OVERVIEW AND COMPETITION
Industry Growth
We will initially be marketing and selling insurance products in Louisville, Kentucky and in rural markets across the Commonwealth of Kentucky, Tennessee, Indiana, Ohio and Illinois.
Market research conducted by our Management and Directors indicates that the uniqueness of our business model will create new business opportunities in the insurance industry. Research shows that the average age of the owners of the independent insurance agencies in our country is 52 years old. According to ISU (an independent insurance agency network), there are 639,700 independent agencies nationally. Small agencies in the United States are the core of the insurance business. Many major insurance companies are beginning to acquire larger agencies but the smaller rural agencies are being passed over. Small agency proprietors have limited access to an exit strategy as they approach retirement age.
By purchasing trusted insurance agencies in rural America, Management believes that FullCircle can quickly grow its business to be a major insurance agency. It is anticipated that our acquisition of only a small portion of Kentucky’s rural insurance market share will make us very profitable.
Once we have established the profitability of its business model through mergers in the five state region described above, we will begin to look into sales in other markets.
Competition
Neither FullCircle nor its Directors have found anything like the business model described herein currently being offered in the insurance marketplace. Thus, it is unlikely that competition will immediately come from within the insurance industry.
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A more likely scenario might be attempts at repetition or copying of our business model. It may be possible for a competitor to come out with something that makes the Company less viable in a particular category. But, considering the size of the overall insurance market and the numerous insurance agencies available for acquisition throughout the United States, there is no indication that significant competitive threats are on the immediate horizon.
OUR MANAGEMENT
Directors, Executive Officers and Key Employees
Our Directors, executive officers and key employees are listed below (also collectively referred to herein as “Management”). The number of Directors is determined by our Board of Directors. All Directors hold office until the next annual meeting of the Board or until their successors have been duly elected and qualified. Officers are elected by the Board of Directors and their terms of office are, except to the extent governed by employment contract, at the discretion of the Board.
| |
Name |
Position |
Norman L. Frohreich |
President & CEO |
Trent Oakley |
Executive Vice President |
William M. Jackson |
Vice President Agency Management |
Jimm Axline |
Vice President Agency Acquisitions |
Isaac Boutwell |
Member of the Board of Directors |
David Allen |
Member of the Board of Directors |
Norman L. Frohreich, President and CEO.
Mr. Frohreich is currently the President and Chief Executive Officer of FullCircle. Mr. Frohreich is also President of Norlander Information Services, Inc. and operates his own consulting firm providing services to the business community. He has participated in start-up or turn-around assignments with many companies in the past 35 years. Mr. Frohreich holds a degree in Economics from Purdue University with emphasis in financial management, and brings a wealth of experience to FullCircle
Trent Oakley, Executive Vice President.
Until December 6, 2007, Mr. Oakley was President and Chief Executive Officer of FullCircle. Mr. Oakley has also served as Chief Financial Officer of the Company in the past. Mr. Oakley brings a wealth of experience to the position of Executive Vice President. Prior to joining FullCircle, Mr. Oakley was a marketing representative and sales manager for twenty-three years, contracting his services with various insurance companies, including TransAmerica Life, John Hancock Financial Services and Prudential Financial Services. Mr. Oakley has also completed the General Agency Management Course, which is the industry standard for insurance agency management.
Mr. Oakley previously served as President and CEO of AMPO II, Inc. (American Medical Pharmaceutical Outlet II). AMPO helps indigent individuals obtain their medications free from pharmaceutical companies. In addition, Mr. Oakley serves as Executive Director for the National Association for the Terminally Ill (NATI). NATI is a non-profit organization that offers financial assistance to terminally ill people who have less than two years to live.
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William M. Jackson, Vice President Agency Management.
Mr. Jackson has been an independent insurance agent since 1986. Most of his experience has been with life and health products. Mr. Jackson has also focused on Group and Employee benefits to include Life, Health, Dental, Vision, and Disability for both fully-insured and self-funded programs. Bill also deals with Commercial policies to include General Liability, Property and Workman’s Comp. Mr. Jackson has many years of experience in upper management as a Vice President of Manufacturing, Chief Engineer and Plant Manager from 1968 - 1986. Mr. Jackson holds a Bachelors of Science Degree in Industrial Engineering from Memphis State University. Mr. Jackson served our country in the Air Force as a captain during the Vietnam Conflict.
Jimm Axline, Vice President Agency Acquisitions.
Mr. Axline is responsible for the sourcing and analysis of agencies looking for an exit plan, for sale, or that may prefer to merge with FullCircle to have access to a broader base of insurance products.
Mr. Axline is a retired insurance executive with 35 years experience with Sammons Group of Dallas, Texas. He was primarily focused in the area of estate planning. Mr. Axline is a graduate of Marion College with a Bachelor of Science Degree in Business Administration. His postgraduate education includes coursework in psychology and business law, which were completed at Ohio State University. He also holds an American Management Associate Degree, as well as LUTCF, RHU & CLU credentials. Mr. Axline is the founder of the National Association for the Terminally Ill, formed in 1997. He was the co-founder of AMPO II, Inc., a for profit company spun out of NATI.
Mr. Axline brings to FullCircle an expansive networking capability. Through his work at Sammons Group, Mr. Axline has had working relationships with hundreds of independent insurance agencies nationally.
Isaac Boutwell, Director.
Mr. Boutwell is a retired United States Marine Corp Colonel and pilot. Mr. Boutwell owns several multi-million dollar businesses. Mr. Boutwell is also a Director of Republic Theater Group, which owns several multi-screen movie theaters. Mr. Boutwell has been a FullCircle Director for several years and has held the positions of CEO and Chairman in the past.
David Allen, Director.
Mr. Allen is a small business owner and entrepreneur and has been a Director of FullCircle for several years.
COMPENSATION OF OFFICERS AND DIRECTORS
The Directors receive no compensation for their services. The following table lists the compensation received by our former and current Officers for 2007 and 2006
| | | | | | |
Name | Position | Year | Salary | Stock | Other | Total |
| | | | | | |
Isaac Boutwell | Chairman | 2007 | 0 | 0 | 0 | 0 |
| | | | | | |
Isaac Boutwell | Director | 2006 | 0 | 0 | 0 | 0 |
| | | | | | |
Norman Frohreich | CEO/CFO/Dir | 2007 | 0 | 0 | 0 | 0 |
| | | | | | |
Trent Oakley | CEO/CFO | 2007 | 30,000 | 5,200* | 22,426.45** | 57,626.45 |
| | | | | | |
Trent Oakley | CEO/CFO | 2006 | 27,500 | 5,800* | 0 | 33,300.00 |
* Trent Oakley was compensated with 160,000 restricted shares of common stock in 2007 and 240,000 restricted shares of stock in 2006. The value of the shares is the closing price of the stock on the day they were issued.
** Trent Oakley received commissions on his insurance sales in 2007.
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SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS.
The following table sets forth as of June 11, 2008, the name and shareholdings of each person known to us that either directly or beneficially holds more than 5% of our 71,696,906 issued and outstanding shares of common stock, par value $.001. The table also lists the name and shareholdings of each director and of all officers and directors as a group. Except as otherwise indicated, the persons named in the table have sole voting and dispositive power with respect to all shares beneficially owned, subject to community property laws where applicable.
| | | |
| | Number of Shares |
Name and Address | Title of Class | Beneficially Owned | % of Shares |
| | | |
Isaac Boutwell (1)(3) | Common | 10,199,835 | 14.23% |
| | | |
Alec Stone (5) | Common | 4,581,579 | 6.39% |
| | | |
Norman Frohreich (1)(2)(6) | Common | 2,931,240 | 4.08% |
| | | |
Trent Oakley (2) | Common | 1,261,672 | 1.75% |
| | | |
David E. Allen (1) | Common | 102,967 | 0.14% |
| | | |
All Executive Officers, | Common | 19,077,313 | 26.60% |
Directors and major | | | |
Shareholders as a group | | | |
(5persons) | | | |
(1) Director
(2) Officer
(3) Includes 390,000 shares attributable to Isaac Boutwell’s family members
(4) Includes 1,703 shares attributable to Trent Oakley’s family members
(5) Stockholder with over 5% of the outstanding shares
(6) Includes 2,798,940 shares attributable to family members of Norman Frohreich.
Employees
In addition to management, the Company currently has five full-time independent contractors and six independent sales representatives.
UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.
Unless otherwise noted, the following shares were issued to an accredited investor in a private transaction exempt under Rule 506 of Regulation D promulgated under Section 4(2) of the Securities Act of 1933, as amended.
During the three month period ending March 31, 2008, in an effort to secure additional operating capital, and to pay down accounts payable and notes payable, the Company borrowed $50,000, with a Promissory Note from a major stockholder of the Company. This Note, together with interest accrued thereon at the rate of two percent (2%) per annum, shall become due and payable in one lump sum on December 31, 2010. The Note was issued pursuant to an exemption from registration under Regulation S of the Securities Act of 1933, as amended.
Subsequent to the March quarter 2008, in April, another Promissory Note for $50,000 was issued to another accredited major stockholder, also with a 2% yield payable on December 31, 2010. The company currently has commitments for additional Promissory Notes.
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In January 2008 100,000 shares were issued for services at the rate of .04 per share.
In February 2007, the Company issued 2,000,000 shares of common stock at $0.01 per share. Also in February the Company issued 123,452 shares of common stock valued at $0.01 per share for services. In March 2007, the Company issued 269,000 shares of common stock valued at $0.01 per share for services.
LEGAL PROCEEDINGS.
The Company’s attorney was notified on May 15, 2008 that FullCircle Registry had been named in a lawsuit against AMPOII, LLC. The Company and its counsel are looking into the merits of the plaintiffs’ claims and the possibility of filing a motion to dismiss this case. Clarification of the nature of the claims as well as the dollar amount of the damages has been requested of the plaintiff by FullCircle’s counsel. Damages were unspecified in the plaintiffs’ Complaint.
LEGAL MATTERS
The validity of our class B preferred stock offered hereby will be passed upon by the law firm of Lynch, Cox, Gilman & Mahan, PSC. Lynch, Cox, Gilman & Mahan, PSC is acting as our legal counsel in this Offering.
EXPERTS
The audited financial statements of FullCircle Registry, Inc. at December 31, 2007 and for each of the years in the two-year period ended December 31, 2007, have been included herein in reliance upon the report of Chisholm, Bierwolf & Nilson, LLC, independent registered public accountants, included elsewhere in this prospectus, and upon the authority of said firm as experts in accounting and auditing.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
During the two most recent fiscal years, we have had no disagreements with Chisholm, Bierwolf & Nilson, LLC, our independent auditor, on any matter of accounting principles or practices, financial statement disclosure, or auditing scope or procedure.
WHERE YOU CAN FIND MORE INFORMATION
At your request, we will provide you, without charge, a copy of any exhibits to our registration statement incorporated by reference in this prospectus. If you want more information, write or call us at:
FullCircle Registry, Inc.
161 Alpine Drive
Shelbyville, Kentucky 40065
(502) 410-4500
We are subject to the informational requirements of the Securities Exchange Act of 1934 and as required by the Exchange Act we file reports, proxy statements and other information with the SEC. Reports, proxy statements and other information filed by us may be inspected and copied at the Public Reference Room, maintained by the SEC, at 100 F Street, NE, Room 1580, Washington, DC 20549. You may obtain information about the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. The SEC maintains a website (http://www.sec.gov.) that contains additional information about us.
The following reports filed with the SEC are incorporated by reference into this Prospectus:
Ø
Our annual report on Form 10-K for the year ended December 31, 2007, filed with the SEC on May 13, 2008;
Ø
Our quarterly report on Form 10-Q for the three months ended March 31, 2008, filed with the SEC on May 20, 2008; and
Ø
All other reports filed with the SEC pursuant to Section 13(a) or 15(d) of the Securities Exchange Act since December 31, 2007.
These reports contain important information about FullCircle Registry, Inc. and our financial condition.
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