8 NARA BUSINESS STRATEGY NARA BUSINESS STRATEGY Primarily focus on profitability Primarily focus on profitability Grow organically based on profitability Grow organically based on profitability Focus on market penetration Focus on market penetration - - California and New York California and New York - - Other locations with Korean-American population concentration Other locations with Korean-American population concentration - - Other ethnic markets Other ethnic markets Explore new lines of business such as wealth management Explore new lines of business such as wealth management and other advisory services to generate fee income and other advisory services to generate fee income Enhance the depth of the management team to enable us Enhance the depth of the management team to enable us to effectively accommodate growth and diversification to effectively accommodate growth and diversification Focus on technology for improved customer service, Focus on technology for improved customer service, operating effectiveness, and new markets operating effectiveness, and new markets Focus on risk management and regulatory compliance to Focus on risk management and regulatory compliance to support disciplined growth support disciplined growth |