Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in this Registration Statement on Form S-3 of our report dated February 19, 2014 relating to the financial statements, and the effectiveness of internal control over financial reporting, which appears in Flowers Foods, Inc.’s Annual Report on Form10-K for the year ended December 28, 2013. We also consent to the reference to us under the heading “Experts” in such Registration Statement.
/s/ PricewaterhouseCoopers LLP
Atlanta, Georgia
March 7, 2014
