Exhibit 99.01
Interview discussion guide for Foster Wheeler customers
Set up for interviewees includes:
· | Introduction and reference to the phone / email introduction made by Foster Wheeler on behalf of BrandCap |
· | Reassurance of confidential responses |
· | The type of questions and topic areas to cover off |
Context
· | We are BrandCap, a brand consultancy. We offer a diverse set of brand related services with the aim of optimising the performance of brand as an asset within an organisation. |
· | We have been engaged by AMEC as part of the potential integration process of Foster Wheeler. |
· | This interview is an important step in the integration process where we anonymously collect the thoughts and insights from customers. |
Introduction and background
· | Please can you give a quick overview of your role today, what you are responsible for in the business and how long you have been with the business? |
· | Please can you describe the nature of your relationship with Foster Wheeler? Which geographies and services do you use and how long have you been a customer? |
Decision making criteria
· | Thinking about when you are choosing a partner to work with, can you talk us through the main criteria you consider? |
· | Why are they important and could you rank them from most to least important? |
· | Do you see these changing in the next 3-5 years? |
Performance in the market
· | When making a decision on a partner to select, which E&C firms do you typically consider? Does this change by geography or service you require? |
· | How would you sum up the key strengths and weaknesses of each of these E&C companies? |
Thinking specifically about Foster Wheeler
· | In addition to what’s been mentioned above, how would you sum up Foster Wheeler’s key point of difference? |
· | Thinking about Foster Wheeler’s business, could you describe what they stand for? |
· | In terms of moving the industry forwards, how progressive do you think they are? Can you think of any examples where they have demonstrated leadership in their products and services? |
· | How would you describe the experience you receive when you interact with Foster Wheeler? Does this vary by geography and / or service offer? |
· | Is there anything in the experience which sets them apart from other E&C companies you have worked with? |
Potential opportunity
· | Thinking about the potential merger between AMEC and Foster Wheeler, what potential benefits do you expect this will mean for you? |
· | How is the market changing and what advice would you give to your suppliers to meet these changes? |
Wrap up
· | Is there anything that we haven’t covered that you think is important for us to know? |